Exhibition News

COUNTDOWN TO THE IDEAL HOME SHOW!

110 years old, the Ideal Home Show has long been regarded as a British institution; however, despite its longevity it has remained current by its planning creativity which has resulted in offering both trade and consumer visitors ideas, innovations, solutions and trends for their homes year after year.

The 2018 events are almost on us again with the first being held in just a few weeks time on the 17th March - 2nd April at Olympia, London, and then followed on 31st May - 3rd June at SECC Glasgow and then 14th - 17th June at Eventcity, Manchester. 

In recognition of the initiatives and content of the exhibition, in the Autumn of 2017, the BiKBBI announced that it will be supporting The Ideal Home Show in 2018 and announced a package of BiKBBI member benefits if they chose to attend including:

• Exclusive membership discount on stands.

• A BiKBBI ‘Premium Marketing Package’ which gives members marketing support to promote their business to the home interest consumer market.

• Direct account management support to ensure that a bespoke service is included to ensure all objectives for the company are met.

So why should BiKBBI members visit the show? Well, 42% of visitors are currently undergoing a renovation project and the shows will see over half a million consumers seeking new products and inspiration for their home improvement projects. As well as a dedicated kitchen and bathroom zone, the Ideal Home Show will also host the Renovation Advice Hub with free face-toface sessions with experts lending their advice on visitors’ renovation projects.

Furthermore, the BiKBBI will be engaging consumers at the shows by promoting its installer members and retail partners and the wider values of the institute.

Speaking on behalf of the BiKBBI, Chief Executive Officer, Damian Walters says, “With close to 5,000 members nationwide, we are in a position to communicate our values to consumers and to help marry up those planning to improve their homes with reliable and qualified tradespeople, where better to do this than at the UK’s most established and highprofile consumer homeinterest show where The Ideal Home Show team has tailored some real incentives for our members to attend.