Marketing Initiative

A FRESH YOUNG COMPANY WITH A FRESH YOUNG APPROACH TO IMPROVING BUSINESS FOR KBB COMPANIES

Whether you are a KBB installer, retailer, manufacturer or distributor you will be affected by, and almost certainly a user of social media. But how much are you engaged with it for your business?

For sure, you are likely to have a Facebook page and the more progressive of our readers will use the likes of Linked-In, Instagram and Pinterest amongst others; however, very few will have considered using video to promote their businesses so perhaps it’s something that our readers should explore. Consequently, The Installer Magazine met with April Kelley and Sara Huxley of Mini Productions Ltd to find out more. 

We asked why our readers should consider using video footage to promote their businesses?

Sara commented, “Because it’s an incredibly effective way of selling your products and services to reach new customers. It also allows you to steal a march on your competition as few will be as progressive, giving you a definite edge over your competitors” she added, “For instance, when using satisfied customers for testimonials, it’s one thing seeing a written quote or two, but imagine the added impact if prospective customers can actually watch your existing customers praising how you went the extra mile to complete their job and deliver their dream kitchen or bathroom!”

But surely producing a video cannot be cheap and with the KBB market at its most competitive, profit margins are getting squeezed all the time. We therefore asked how you achieve maximum impact with your video content without breaking the bank?

April responded enthusiastically, “Well, this is where we come in. We’ve used our heavily creative and digital media background to crack the formula for making corporate content ‘not corporate’. We create affordable solutions to your existing online and digital requirements, offering video and photography that inspires and gives a high-end professional feel to showcase you and your company.”

So how cost effective is using video for promoting businesses both big and small?

“Its incredibly cost-effective as its all about weighing up the initial cost with the results that are delivered; for instance, I would suggest that if a KBB installer or retailer secured just a handful of new projects over the course of the term that the video is current (probably as couple of years) then as a direct result, the company video then it would pay for itself over and over again.” 

Here are a few indicators regarding video promotions (Statistics courtesy of WorldStream):

Video Marketing Volume Statistics

◉ 82% of Twitter users watch video content on Twitter

◉ YouTube has over a billion users, almost one-third of total internet users

. ◉ 45% of people watch more than an hour of Facebook or YouTube videos a week.

◉ More than 500 million hours of videos are watched on YouTube each day.

◉ More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

◉ 87% of online marketers use video content.

◉ Over half of video content is viewed on mobile.

◉ 92 percent of mobile video viewers share videos with others.

Video Marketing Engagement Statistics

◉ 51% of marketing professionals worldwide name video as the type of content with the best ROI.

◉ Marketers who use video grow revenue 49% faster than non-video users.

◉ Social video generates 1200% more shares than text and images combined.

◉ Videos up to 2 minutes long get the most engagement.

◉ 85% of Facebook videos are watched without sound.

◉ Video on a landing page can increase conversions by 80% or more.

◉ Native videos on Facebook have 10 times higher reach compared to YouTube links. 

◉ Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

◉ Internet video traffic will be 69% of all global consumer Internet traffic in 2017.

◉ By 2019, internet video traffic will account for 80% of all consumers Internet traffic.

◉ The average user spends 88% more time on a website with video.

Our conclusion is that as the nature of our customers is rightfully cautious about whom they buy from; anything that reinforces your professionalism has to be worth investigating further. Sometimes additional costs are worth the initial investment, they must be or we wouldn’t replace vans or tooling with something better or in the case of a retailer, improve our showrooms.

There are many ways to generate new business but as consumers are always looking for reinforcement of credentials (using a BiKBBI member for instance) then it seems to make perfect sense to consider video as a unique and highly-effective marketing tool.

For enquiries or to obtain an estimate, contact:

www.miniproductions.co.uk april@miniproductions.co.uk

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