SMART COMMERCE
“At Vaimo, everyone can be themselves and feel secure knowing that their peers and the company cares for them. It seems evident that when you enjoy something, you succeed with it,” says Annuli Perttunen (right), HR Manager at Vaimo Finland.
Transparency and Responsibility in Digital Commerce Buyers' expectations are changing. A growing number of buyers want to buy from brands that conduct themselves in a way that matches their values. Studies have shown that if a company acts in a non-transparent and irresponsible way, customers are likely to turn away from that company.
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p until recently, the discussion around responsibility has primarily focused on environmental issues. However, this is expanding. When it comes to online businesses, customers are paying attention to product manufacturing methods, supply chains, business models, and even the partners companies choose to work with. Many payment providers have been under scrutiny when there have been concerns about their social responsibility and the economic sustainability of their payment methods. Ecommerce companies need to look deeper into their own business, think further, and be more selective about their partners than ever before. Vaimo’s mission is to drive success in digital commerce, and the way to do it is with transparency and openness. Clients have pointed out that the best thing about working with Vaimo has been open communication—getting straight answers quickly and always knowing the status of the project and the budget. 12
Marko Rytkönen, Country Manager, Vaimo Finland.
Vaimo Finland's country manager Marko Rytkönen believes that behind client success is Vaimo's refined Client Success Program that relies on transparency and Vaimo’s focus on fulfilling their responsibility towards their employees. Vaimo takes pride in having motivated em-
BUSINESS CLASS | HELSINKI-VANTAA EDITION | AUTUMN 2022
ployees, passionate about their work and does not only measure clients' NPS but also employee (e)NPS score. And it undoubtedly correlates with client satisfaction—happy employees make happy clients. “We strive to ensure that our people represent our company culture and values—open, teamwork, excellence, and fun. This also shows when we work with our clients,” Marko Rytkönen describes. “At Vaimo, we encourage our employees to maintain a healthy work-life balance. We offer the tools for it, such as a hybrid working model and flexible working hours, as well as resources for self-development and obtaining personal skills that benefit in and outside of work,” says Annuli Perttunen, HR Manager at Vaimo Finland. “At Vaimo, everyone can be themselves and feel secure knowing that their peers and the company cares for them. It seems evident that when you enjoy something, you succeed with it.” | If you want to learn more, please visit vaimo.fi.
