Identity guidelines ALR Engineering

IDENTITY GUIDELINES

ALR ENGINEERING INC. - 2017

Indice About us 04 Our logo 06 One color logo 07 One color logo alternative 08 Black & White logo 09 Safe zone 10 Logo misuses 11 Color palette 12 Logo typography 13 Titles typography 14 Common typography 15 Typography examples 16 Web typography examples 17 Business cards 18 Corporative paper 20 Corporative folder 22 Tri-fold 24 Files 26

00 ALR

ABOUT US

engineering Inc. (ALR) was founded in 2008 and is a local consulting firm and is based in Rio Rico Arizona. We provide civil

engineering services, utility plans and design, hydrology, storm water pollution plans (SWPPP), structural design, and construction management services for a variety of private projects. We are a certified small business (SBA, 8(A)). ALR’s goal is to work closely and professionally with clients to provide specialized services that satisfy the project’s requirements, on time and within budget.

INDUSTRIAL SUPPLIES

We

are now offering Industrial Supplies services offering the top brands in America a very affordable prices, offering services Nation Wide,

give us the opportunity to be part of your business, High Quality service for less.

01 Our

OUR LOGO

logo is an elegant and contemporary radial shield at the same time, with simple and technical strokes. Designed in lines to make

it more simple and functional, it has an asymmetric pyramid as a symbol of strength, which is what it represents from the ancient civilizations. Bronze means, firmness, hardness, and predominance along with an ardo work while the dark blue color shows dark blue color inspires, credibility and professionality. The text is perfectly balanced at the top, making our logo is completely geometric and represents the vision of our company.

6

Logo

ONE COLOR

One color logo

All

02

applications, the institutional colors should appear.However, in cases where only a dark blue color is available we will use the dark blue

as the background color with the logo in white. Use this simple 1-color version for catalog covers or back covers, business cards and folders.

7

03 All

ONE COLOR ALTERNATIVE

applications, the institutional colors should appear.However, in cases where only the bronze color is available we will use the bronze as the

background color with the logo in white. Use this simple 1-color version for catalog covers or back covers, business cards and folders in case a dark blue color isn’t available.

8

One color logo alternative

BLACK &WHITE

Black & white logo

Just

04

in case any color is available, we will use the black and white version of the logo. This version is quite useful for home printing

in common devices such as laser or old fashioned printing machines.

9

05

SAFE ZONE

Safe zone

X

SAFE ZONE

X

The

X

following is the clear zone rule for our logo.

SAFE ZONE

the ALR Logo should always appear with a minimum area of ​​free space around the logo. This area must be free of any type

SAFE ZONE

In order to obtain maximum visibility,

or graphic element. Using the height of the corner space we will call x and that is the same area around the full logo. This rule applies to all versions of our logo.

SAFE ZONE

X

XX

10

Logo misuses

LOGO MISUSES ALR

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logo is the brand’s primary visual representation, its integrity should be respected at all times, in all places. Please do not

stretch, condense, augment or distort its form. Changing any graphic element of the logo will weaken its impact and detract from the consistent image we seek to the brand. These examples describe some, but not all, of the more common misunderstandings and inappropriate uses of the logo. Please use only approved electronic art when reproducing the ALR logo.

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07

COLOR PALETTE

Color palette

Primary (logo colors)

Color

Secondary (for text only)

is a primary means

of

DARK BLUE

DARK GRAY

Pantone 7546 C

Pantone 7546 C

R: 51 G: 55 B: 71

R: 51 G: 55 B: 71

C: 85 M: 82 Y: 58 K: 29

C: 85 M: 82 Y: 58 K: 29

HEX: #333747

HEX: #333747

number of colors will build strong

BRONZE

LIGHT GRAY

external recognition and memorability

Pantone 7546 C

Pantone 7546 C

in our branding.

R: 51 G: 55 B: 71

R: 51 G: 55 B: 71

C: 85 M: 82 Y: 58 K: 29

C: 85 M: 82 Y: 58 K: 29

HEX: #333747

HEX: #333747

visual identification that we use to create a powerful emotional response.

Our colors were chosen with care to convey that we are an elegant and strong brand. The consistent use of a limited

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Logo typography

BEBAS NEUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

LOGO TYPOGRAPHY

08

Bebas

Neue is a sans

serif

font family based on the original Bebas Neue free font by Ryoichi Tsunekawa.

It has grown in popularity and become something like the “Helvetica of the free fonts”.Now the family has four new members – Thin, Light, Book, and Regular – added by Fontfabric Type Foundry. The new weights stay true to the style and grace of Bebas with the familiar clean lines, elegant shapes, a blend of technical straightforwardness and simple warmth which make it uniformly proper for web, print, commerce and art.

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09

TITLES TYPOGRAPHY

OSWALD BOLD

ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890

Titles typography

Oswald is a reworking of the classic gothic typeface style historically represented by designs such as ‘Alternate Gothic’.

The characters of Oswald have been re-drawn and reformed to better fit the pixel grid of standard digital screens.

Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.

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Common typography

LATO ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890

COMMON TYPOGRAPHY Lato

10

serif

text but would display some original

family

traits when used in larger sizes. He

started in the summer of 2010 by

used classical proportions (particularly

Warsaw-based

visible in the uppercase) to give the

Dziedzic

(“Lato”

is

a

sans

typeface

designer means

Łukasz “Summer”

letterforms

familiar

harmony

and

in Polish). In December 2010 the

elegance. At the same time, he created

Lato family was published under the

a sleek sans serif look, which makes

Open Font License by his foundry

evident the fact that Lato was designed

tyPoland, with support from Google.

in 2010 — even though it does not follow

When working on Lato, Łukasz tried

any current trend. The semi-rounded

to carefully balance some potentially

details of the letters give Lato a feeling

conflicting priorities. He wanted to

of warmth, while the strong structure

create a typeface that would seem

provides stability and seriousness.

quite “transparent” when used in body

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11

TYPOGRAPHY EXAMPLES

Typography examples

THIS IS TITLE This is dummy text. Multis. La considem

et L. Seremnius, nortem ommovente

conduc vidio, Pala ret vit, con hilnem

facchuc iistique consula nos por ut forunt,

etraelus, vigit; Catientissil teliis con tua

hortam.

sid cul ut idernim ussidi et L. Fuitemus

quam tris ali pubisuam ut con Itam. Sp.

venit, quem, opos te fac rehendes? Ihicis

At Cupioc, sta rebemqu odition stemus,

Urem

caet vas etiam Romnit, es? Gernihiliam

oc ordit, serei peceris. Cupio tam atriam

nimurissus bonfecesse ta cre, acrei

te inatint emprort erevium ad Cas merite

ommo is auciptem huces effrem peresse

consuli usatus ores? O tus; etiae consum

condam nonsus, condam la ciae te cont.

estorum hor utementem, cupio ubli

firi prit? inatiliam.

sentessi se, vilicip serviderae cons tua Oltoris eto vicatiumus Cat, cat intea

sedessedit. Verei sum hac opon dio, nicas

at graetis cultuam nitem audam qui

ina nesica mo huidem, nonfiri onclegit,

sultussum elusperid derbem esserides

vist? Et; nimum dit. Sp. Bitiam inat, ni

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ommo

consuli,

perurena,

WEB TYPOGRAPHY EXAMPLES

Web typography examples

HEADER 1

HEADER 2

Regular Text.

(Droid Serif Bold 36 px)

(Droid Serif Bold 32 px)

HEADER 3 (Droid Serif Bold 28 px) HEADER 4 (Droid Serif Bold 24 px) HEADER 5 (Droid Serif Bold 20 px)

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La considem facchuc iistique consula nos por ut

forunt, sid cul ut idernim ussidi et L. Fuitemus venit, quem, opos te fac rehendes? Ihicis caet vas etiam Romnit, es? Gernihiliam te inatint emprort erevium ad Cas merite condam nonsus, condam la ciae te cont.

Urem ommo consuli, perurena, nimurissus bonfecesse ta cre, acrei consuli usatus ores? O tus; etiae consum firi prit? inatiliam.

(Lato Regular 16 px)

HEADER 6 (Droid Serif Bold 16 px)

17

12

BUSINESS CARDS

Business cards

3.5 inches

3.5 inches

0.8 Iinches

JOHN DOE

2 inches

2 inches

DIRECTOR

P: (520) 980-1799

ALRENGINEERINGINC.COM

DROID SANS 10 PTS.

E: rmartinez@sib-alr.com

DROID SANS BOLD 12 PTS. LATO LIGHT 8 PTS.

18

290 Camino Panama Rio Rico, AZ 85648

Business cards

19

13

CORPORATIVE PAPER

P: (520) 980-1799

290 Camino Panama

E: rmartinez@sib-alr.com

Rio Rico, AZ 85648

ALRENGINEERINGINC.COM

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Corporative paper

Corporative paper

21

14

22

CORPORATIVE FOLDER

Corporative folder

Corporative folder

23

15

24

TRIFOLD

Tri-fold

Tri-fold

25

16 All

CLOUD FILES

the files in your printable and digital version, are for your convenience stored in a folder of Google Drive, a digital cloud easy to use and reliable quality. The link to the folder is:

https://drive.google.com/drive/folders/0B3t5udwUm4PeRHVVVXJXcHBvcTg?usp=sharing

The names of the files and their location are listed below.

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Files

Files

Application

File

Folder

Business Cards

b-cards.ai

Printable files

Bussines Cards PDF

b-cards.pdf

PDF - Digital files

Corporative paper

letter.ai

Printable files

Letter paper PDF (writable)

letter.pdf

PDF - Digital files

Corporative folder

folder.ai

Printable files

Corporative folder PDF

folder.pdf

PDF - Digital files

Tri fold

tri-fod.ai

Printable files

Tri fold PDF

tri-fold.pdf

PDF - Digital files

Brochure

Project presentation.indd

Brochure

Brochure PDF

Project presentation.pdf

Brochure

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2017 All rights reserved ALR Engineering INC.