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“Its not about the perfection of a creation, but about the passion to create. Imperfection gives character and beauty, passion gives it a heart and a soul. The soul makes it precious and unique.� P r i m a r i u s build with passion


Our History Dutch bicycles are celebrated throughout the world. And Primarius is one of the brand names that contribute to this reputation. This bicycle brand – established in 1917 by Jan Otterhof and Jochem de Boer, who learned the trade at Fongers and Batavus – is one of the classics in bicycle history. They manufactured sturdy, high quality bicycles and mopeds. But because of the shift in demand from “solid and heavy” to “light and sporty”, the brand couldn’t keep up and had to give in, but with its head held high. Even though Primarius wasn’t able to keep up with the ever-evolving market, they did write history with their sturdy, stylish bicycles – made with dedication and true craftsmanship.


Our Vision That was Primarius at the beginning of the last century. In the meantime Primarius has been taken over by new, younger hands: those of design agency Signiatura. This agency takes the true craftsmanship of yesteryear with real heart and soul - and combines it with modern design, riding comfort and top of the bill mechanics. The new Primarius is a truly Dutch company (residing in Laren) which designs very original bicycles, assembled - mostly by hand - in the Netherlands. Mainly out of respect for the unrivaled craftsmanship in the Dutch bicycle tradition. But also to make the world just a little bit prettier and to give young talent the opportunity to learn everything about the old Dutch workmanship.


A Statement The result of this aesthetic way of working is the original Artisan: Primarius’ city bike. This bike combines classic shapes with modern design: A visual masterpiece containing DNA of authenticity, agility, finesse and craftsmanship. Primarius’ Artisan proves that along with the perfection of the industrial revolution, we have also lost something substantial: authenticity.

A visual masterpiece containing Dna of authenticity Creating each bike with complete heart and soul this bicycle’s creator left his marks: The miniscule imperfections give the Artisan its imagination, class and character. This makes this bike so much more than a refined assemblage of leather, rubber and steel: It’s a modern statement, only to be recognised by those who have learned to see it.


Uncompromising Quality Every Primarius Artisan is hand made and therefore unique. Each bicycle has its own serial number, giving it the status of “classic of the future”. The first thing noticeable is its refined arched frame. And those with a good eye for detail will smile when seeing the styled “P” of Primarius in the rear fork. The imperfections prove the work of a true craftsman who will make no compromise on quality.

The imperfections prove the work of a true craftsman who will make no compromise on quality. This is also the experience when riding the Artisan: very direct steering and superior handling. Let’s not forget about the classy finishing. For instance the royal blue lacquer: first the frame is hand polished and receives its first basic layer with a fine paintbrush. Then follows a process of sanding and applying layers of lacquer until the top layer can be added as the finishing touch.


Superior Final Assembly

COLOUR metallic Azurite Black AND SILVER

The right balance of tradition and technique also shows in the

frame columbus zona stEEl

choice of parts. The harmony between the sturdy steel and

HANDLEBAR

aluminium, and the B17 special edition leather saddle and

VELO - ORANGE

handLES brooks STEM

PRIMARIUS CUSTOM

frayed leather handles is beautiful. Especially for Primarius,

bracket AND crank shimano alfine

Brooks gave them a deep and warm cognac colour. Technically,

REAR HUB shimano alfine 11-speed

the Artisan is also in the high end of the field with its top

FRONT HUB shimano alfine BRAKES shimano alfine disk

range Shimano parts: crack set and discs brakes, switches and

levers en SHIFTERS shimano alfine

the new internal hub with eleven gears. The other components

excentriC bb bushnell

are also manufactured by respected brands such as MKS

CHAIN kmc pedalS mks sylvan

(pedals), Schwalbe (tires), Velo-Orange (handlebar), Bushnell

TIRES CONTINENTAL

(exentric BB) and Columbus Zona (steel frame). As a connois-

MUDGUARDS curana aluminium

seur, this should tell you enough.

SEAT brooks b17 Honey SEATpen kalloy

B C

H A A˚

F

G D

A M 520 L 550 XL 580

A˚ 70 70 70

B 582 602 622

E C 110 120 135

C˚ D 72 455 72 455 72 455

E 1061 1073 1080

F 35 35 35

G 45 45 45

H 410 410 410

voor speciale wensen zoals onder andere kleuren of onderdelen neem dan contact met ons op


P R I M A R I U S E

INFO@PRIMARIUS.NL

I

WWW.PRIMARIUS.NL

A BRAN D BY

SIGNIATURA E A

INFO@SIGNIATURA.COM

‘S GRAVENWAARDE 19

P

I

WWW.SIGNIATURA.COM

1251 NT LAREN NH

C

THE NETHERLANDS


Primarius Catálogo 2012