Nairobi Business Magazine Issue #002 August 2014

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“Anyone Can Start Import Business“

Moha Kim, Director Amana Exports Company

Inside:

Understanding the export and import dynamics Business etiquette and the Chinese Culture Steps to identifying your target market.

>>>>>

...and more...

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We create and manage social media platform for Clients. In the course of the implementation of the social media strategy, we help the client: • Clarify your business’ social media goals • Audit your current social media status • Develop your content strategy • Use analytics to track progress • Adjust your strategy as needed

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Nairobi Editorial Committee Winfred Wanjiku Nicholas Kuria

Design & Layout BIC Agency

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The Nairobi Business is published monthly by BIC Agency.

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Disclaimer

While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication.

Advertisements, inserts and company contact details are printed as provided by the advertiser. BIC Agency cannot be held responsible for the accuracy or veracity of supplied material.

Nairobi Busines’s Key Features BIC Agency publishes Nairobi Business Magazine monthly to provide the reading community with business, products and services information and links to the broader networks. It is intended to be a tool through which business information and opportunities can be disseminated to the region’s marketplace. All the back issues can be obtained upon request in digital format (PDF file) The past, current and future news briefs and activities are summarized and featured in the magazine. The magazine offers opportunity for companies, organisations and institutions in the region and beyond to highlight their products and services. Nairobi Business Magazine monitors

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From Editors Desk

Welcome to Nairobi Business once again. The August Issue has import business as the theme of the month.

We have put together some valuable infornation about import business. The magazine is strategically growing and we look forward to presenting you with very informative articles and news in other subsequent issues.

Nairobi Business is a valueable advertisement tool for the business people, both the SMEs and the big companies. The magazine advertisement charges are business friendly and the readership is arguably sizeable and steadily growing.

It is good to mention that September Issue will have Agribusiness theme. You are welcome to place your advertisement or write an article on the same. We are open to any suggestions. Please feel free to send us an email on what you feel we could do to make the magazine better one.

God bless you

Winfred Wanjiku

the formation and implementation of new businesses. From the business industry, the magazine collates information on business issues and problems for the purpose of alleviating barriers to the smooth development of business.

Circulation / Target Readership: The magazine is intended for a readership within the region by persons and companies in diverse industries. Overall, the purpose of this publication is to stimulate and help persons in business or intending to be in business with information. It is also a tool to help the business owners raise their visibility in the market. The magazine is distributed electronically through our social media, mailing list and well packaged DVDs of back issues. We are quite strategic on the social media. The minimum size circulated is 28 pages

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Nairobi Business Magazine | Issue #002 | August 2014 |

Content <<< Principles of doing business in China

Understand the basic fabrics of the Chinese culture that is blend into their business. They have a rich culture and there is a certain way they do their business. Every businessman or woman seeking to do business with the Chinese must understand them to get the best results.

Business Etiquette in UAE>>

UAE is a very unique business destination dominated by muslims. It is therefore important to have an idea of what to expect from their culture.

Nairobi

<<<Moha Kim helping Kenyan Youth start import business.

Meet Moha Kim a guy helping young Kenyans import stuffs. He is based in China but has a network of clients all over Africa. His is an inspiring story.

Dropshipping as business opportunity>>>>>

Dropshipping is where as the seller you links with the manufacturer of the products you are selling and do business together. You get customers and the manufacturer ship directly to the client

Email us to advertise on Nairobi Business businessnairobi@gmail.com

Dropshipping the next big business opportunity?

A

s we talk about dropshipping, it is important to talk about ecommerce. Electronic commerce, better known as ecommerce, is the buying and selling of a product or service online. Every year ecommerce is responsible for billions of dollars in sales and has shown constant growth year over year. As more and more consumers shop online running – an online store has never been so profitable. There are many different ways to engage in ecommerce and one of the most profitable is drop shipping.

What Is Dropshipping?

Drop shipping is when online retailers sell products but do not keep the product in stock. Instead, when a purchase is made on their website they send the customer’s order and shipping information to a manufacturer or wholesaler who then fulfills it. For example, you sell an item A on your website for $300. Someone comes and buys your item A and you get $300 deposited into your PayPal (or other payment processor) account. You then email/call the manufacturer of that item A and tell them where to ship it. The manufacturer then proceeds to charge you $200 for the product and shipping. You as the website profit $100 ($300-$200). Essentially, you are an intermediary between the customer and the manufacturer. Because of this, drop shipping is popular amongst many prominent internet marketers.

Why Drop Shipping Works?

Drop shipping works because manufacturers/distributors and the online retailers each bring a different skill set to the table. The former are experts in manufacturing, distributing, warehousing, supply chain management and so on. The online retailers on the other hand are experts in driving traffic and managing customers and so on.

When you put these two together, you have a very good relationship that allows both sides to profit. Basically they focus on the product and you focus on the sales.

Pros and Cons of Dropshipping Pros: 1. Easy to Understand: There is nothing too complicated about creating an ecommerce store and selling products.

You have a product and someone exchanges you money for that product. What’s so hard about that? You don’t have to be a programmer, a graphic designer or possess any highly technical skills.

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2. Time Investment: Once your store is up and running, the time investment in it is relatively low. You can literally spend less than 2 hrs a day running multiple stores. If you just want to check emails and send off orders then so be it. Sending off orders to manufacturers takes only a few minutes.

3. Knowledge is Power: The true power of drop shipping is being able to run a successful store without knowing much about the niche.. This means you can quickly and easily get into niches you know nothing about. You don’t have to be a fitness expert to sell some sort of fitness product, or a physician to sell some sort of health product. You can get by with a very general understanding of that niche, and when a question arises that you are unable to answer, you can just ask the manufacturers who will be able to answer it for you. This allows you to have multiple stores in a wide variety of (sometimes obscure) niches.

4. Ability to Scale: By drop shipping, you have the ability to massively scale your stores. If you were to deal with shipping and returns and sourcing the products yourself, you simply wouldn’t have the time nor the expertise to launch multiple stores in multiple niches. However, when all you have to do is find those niches and build a site around them, scaling becomes easy. No matter what niche you are going into the processes will always be the same, only the products you are selling will be different.

5. Passive Income: Once you get your store up and running and you are making sales, things become passive. Some days you spend a few hours dealing with emails and phone calls but many days you are making sales by doing nothing!

Nothing better than having a pure cash machine that

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Nairobi Business Magazine | Issue #002 | August 2014 |

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works hands free.

6. Inexpensive To Start: The store is like your storefront on the street however the rent is like $10 a month. With a few hundred dollars, you can easily create a good looking store and start driving traffic.

7. More People Are Buying Online: More and more people are becoming confident purchasing online and are finding that it is easier than ever. Search a product, find a product, and then buy a product. The internet makes searching for that product almost too easy.

Cons 1. Less Control: One of the drawbacks of drop shipping is when you are selling someone else’s product, you ultimately have less control. Sometimes popular products will fall out of stock, sometimes a piece may be shipped broken or something may be missing. No matter what the issue, as far as the customer is concerned you are the one on the hook. In the beginning, dealing with these sometimes frustrating and new situations can be a hassle.

But once you understand how to resolve them it is not a big deal.

those processes. As mentioned above, not having to deal with these things makes it much easier for you to scale your stores and make more money with a more passive style income.

4. Customer Service: This can be a double sided coin. Many times you will get phone calls of people who are interested in your product and simply have a question before they purchase. These are great because you can sell them and have an opportunity to make money. Other times however, people would like to return a product, complain about a defect or are wondering when their product will arrive. These inquiries are more of a hassle as they are not generating you a profit and take away from your time.

Once you start making money, you can outsource this but in the beginning you will have to do it yourself.

2. Manufacturers: This goes hand in hand with less control mentioned above. In some niches manufacturers can be difficult to deal with. And when they make a mistake you as the store owner have to deal with the customer.

How To Get Started?

The beauty about creating a dropship business is that you don’t need much. You don’t need much money, much experience or technical knowledge and you can simply create an online store even if you only have a few hours a week to devote to it. But first things first, there are a few things that you will need and there is no way around it.

You will need a: • Business License • Shopping Cart or Webstore • Business Bank Account • Resellers Account • Niche

3. Lower Profit Margins: Because you are selling the product for someone else the margins will be lower. The manufacturer/distributor has to make a profit too and this means your margins will be lower. If you were to import or manufacture your products, the margins would be higher but then you would be dealing with everything involved in

Drop Shipping Overview Drop shipping is one of the best ways to make money online but it is also one of the most overlooked ways to make money online. Remember, this is a real business and a real asset but it will also take real time and require real effort.

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Nairobi Business Magazine | Issue #002 | August 2014 |

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Principles For Doing Business In China

By Michael A. Witt, Professor of Asian Business & Management at INSEAD

E

veryone is going to China because “it’s the place to be.” There are a few things that every business person must understand.

it weakens your hand in negotiations. Your Chinese counterpart will know how to use your time constraints against you, and you will walk away with a worse deal.

Beware of industrial dynamics A common cause of losses in China is that foreign firms are so focused on market growth rates that they neglect the basics of competitive analysis. In the beer industry, for instance, more than 20 foreign brewers entered in the mid-1990s, each of them planning to capture on average 15 percent of their market segment. In a market lacking clear differentiation, they also found themselves competing with around 600 local brewers, many of them subsidised by local governments. Some expected these issues to disappear over time, but almost twenty years later, the fundamental situation has changed little.

Many industries in China resemble the beer industry, with overcapacity, high levels of fragmentation, subsidised local competition, and foreigners willing to absorb losses from their “strategic” investments.

Chinese society is collectivist Conventional wisdom and cross-cultural management studies emphasise the collectivist nature of Chinese society. However, visitors to China often remark how individualist they find behavior to be. This seeming contradiction is the result of a conflation of collectivism with widespread cooperation. Chinese society is collectivist in that individuals identify with an “ingroup” consisting of family, clan, and friends. Within this, cooperation is the norm. Outside it, zero-sum competition is common.

As a result, self-organised, as opposed to hierarchically imposed, cooperation can be difficult to achieve. In addition, zero-sum competition means that your Chinese counterpart may not believe in win-win solutions. One can observe this, for instance, in the tendency to reopen negotiations just as everything seems settled, especially if one seemed too ready to agree with the negotiated terms; one’s counterpart may interpret this as an indication that s/he has not bargained hard enough.

Take your time Many companies want to get on the ground quickly.

Time pressure of this sort can create problems later on. It tends to result in sloppy planning and analysis.

It shifts the attention from finding the right partner to finding any partner, regardless of partner fit. Moreover, Nairobi|10

Mistrust and opportunism are endemic

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Nairobi Business Magazine | Issue #002 | August 2014 |

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There are two opposite ways of extending trust. One is to trust until given reason not to; the other is not to trust until there is enough evidence of trustworthiness. China takes the latter approach. The zero-sum competition already noted creates an incentive to take advantage of people outside the in-group. China still lacks reliable and impartial mechanisms to check such behavior, such as a well-functioning legal system. This opens the door for opportunistic behaviour.

As a consequence, the Chinese tend not to trust people outside their in-group. Take your cue from them. The absence of a reliable system to ensure fair outcomes means that you can encounter difficulty in enforcing contracts to the letter, and you should take suitable countermeasures, such as cash on delivery.

Trust is interpersonal and takes time to build A common safeguard against opportunism is to build relationships of trust with persons who matter for your business. The creation of personal friendship is a prerequisite of doing business. Building friendship takes time, which is another reason to avoid rushing into things. Besides numerous invitations to sports and other events, one key element in building trust is long dinners during which everything but business is discussed. In these, alcohol plays an important role.

Learn to drink intelligently. Seasoned negotiators dispose of the alcohol into their water glasses or into the wet towels most good restaurants make available.

Notions of “out-of-bounds” behaviour do not necessarily match.

Chinese negotiators occasionally push beyond what their Western counterparts consider appropriate bounds. For example, the representatives of a large Western firm were negotiating the distribution rights for one of their products. Their Chinese counterparts closed their initial pitch by threatening to use their political connections to prevent distribution of their products if they did not receive the rights. In another case, the Chinese party got their Western guests drunk to prevent them from being effective in negotiations the following morning (which, on the Chinese side, involved a completely different set of people).

Be alert and prepare suitable countermeasures. For instance, negotiation teams should learn how to drink without getting drunk, include women (as they are not expected to get drunk), and know that the heavy drinking can be delegated to one of the team members.

Chinese society is hierarchical Company decisions are typically reached in a top-down manner, with only the very top of the pyramid involved in decision-making. Mistrust puts limits on delegation, and supervisory control at each level is high. Mid-level managers typically have little power to make decisions of consequence, and their main role is to pass on orders

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from the top and ensure execution.

Be aware in negotiations that the decision is ultimately made at the very top. If your counterpart is not part of that group, s/he is typically not authorized to make major decisions but must report back to the top for instructions. Also make sure your representative matches the status of his or her counterpart. Important dimensions of status are formal position, age, and education. Once you run your business in China, be mindful of the limitations to delegation.

Government in China is decentralised and in important respects, bottom-up Conventional wisdom holds that China’s governmental structure is highly centralised, with all key decisions made in Beijing. In reality, Beijing directs little of what happens throughout the country, especially in far-flung regions. To be sure, if Beijing truly wants something to happen, it will. At the same time, Beijing recognises that decentralisation of power plays an important role in taking economic reforms forward. By running things in a slightly different way, the thousands of localities throughout China constitute a large population of local experiments collecting information about what works.

From these experiments, the central government can select suitable future policies.

Expect conditions to vary by location. In addition, to the extent you need to negotiate with government, it is crucial to involve the local government. Even if you have agreement from Beijing, if the local government wants to thwart you, it will.

Be conscious of the large picture Most of the growth in China since 1978 has come from private small and medium-sized enterprises. Today, they make up about 65 percent of Chinese GDP. Moving forward, policy-makers are keen for China to produce its own large multi-national enterprises, and government is re-asserting its role as the key orchestrator of these initiatives. A group of about 100 state-owned enterprises – those under the tutelage of the State-owned Assets Supervision and Administration Commission – is being groomed toward that end. Government ownership – or at least partial control – and support also appear in many of the new industries being put together under apparently local and private initiative.

You should know whether any of these targeted firms are active in your industry. If so, fierce competitive battles seem likely for the future, and easy access to state money for these firms means the playing field will not be level. Government may be on your side as long as your technology is needed. Keep this in mind when selecting a partner for cooperation or considering market entry.

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Nairobi Business Magazine | Issue #002 | August 2014 |

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Understanding the export and import dynamics all, in the act of importing and exporting will want to ascertain that they are working with an establishment that has a license or is permitted to conduct export or import services. Consult with the concerned local government agency and check for the requirements.

The assertion that you are a licensed establishment with a permit to conduct export and import on your website makes it more attractive for those who may be interested to work with you. A portfolio on your website makes it user friendly and so it would be important that you concentrate on working on one. Proving to your potential clients that you are great in what you do will set them looking for you.

A

business owner will need to know a few things for them to be able to conduct export and import activities for their business. Know who to work with, how to position their business, necessary licenses and permits, import and export procedures and import and export documents.

Conducting business in any form requires one to clearly understand the processes involved and have a grip on how to handle each of these processes as they come.

This is a feature that one really needs to concentrate on when conducting business that involves either exporting or importing goods and products. A small business may not necessarily import or export in bulk but all the same the business owner needs to well understand what they are dealing with to avoid getting into tricky situations.

The first and most efficient strategy in conducting international trade in the form of exports and imports is the use of the internet. Through the internet you will be able to identify suppliers if you intend to import and potential customers if you intend to export. The internet would also be a resource in the sense that you would be able to develop a website where you advertise the products you intend to export in the case of an exporting business.

Importing for your small business might prove to be a challenge but if you handle things the right way then there is no doubt that you will succeed. This will require investment in the form of time and effort and will require you to establish relationships with companies from other countries which will provide you with the products you intend to import for your small business. This means that by that time you will have already established a customer base for these products that you will be bringing in.

There are procedural requirements for exporting and importing a standardized cargo of goods. There are documents associated with every official procedure and the range from the contractual agreement between the two parties to the delivery of goods. It is important to note that there is a time frame necessary for completion.

The following documents are what a business owner will need while dealing with exportation of goods: Bill of lading, Cargo delivery order, Certificate of origin, Commercial Invoice, Customs export declaration, Inspection report, Packing List and Terminal Handling receipts. While importing these are the documents that you will require: Bill of lading, Certificate of origin, Commercial invoice, Customs import declaration, Inspection report, Packing list and Terminal handling receipts.

It is important for you as the business owner to try and determine the relevant licences that you would be required to have in order to export or import goods.

Most companies that you will be dealing with if not Nairobi|14

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Nairobi Business Magazine | Issue #002 | August 2014 |

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Business Etiquette in the U.A.E.

T

his guide provides a brief introduction to the etiquette of doing business in the United Arab Emirates.

Meeting & Greeting: Status is important and must be recognized by using the correct title when addressing someone. It is customary to use Sheikh (chief) (or Sheikha for a woman), Sayed (Mr.), Sayeda (Mrs.), etc. Arabs generally address people by their first names, so John Smith will be addressed as Mr. John.

It is important to greet and acknowledge the most senior person in the room first.

When doing business in the Middle East, handshakes are always used and can last a long time. Etiquette recommends that one waits for the other to withdraw their hand first before doing the same. For a man introduced to a woman, it is advisable to wait and see if a hand is extended. Particularly in public, Muslim women are unlikely to shake a man’s hand. A Western woman introduced to a Muslim man might also wait to see if he offers his hand.

rude for an individual to step away when another individual is stepping closer.

Special respect is paid to older people in many circumstances.

This can include standing when older people enter a room, always greeting older people first, standing when speaking to one’s elders, and serving older people first at a meal.

In terms of gift giving, something personal can be a very meaningful touch. It would be appropriate, although not expected, to present a small or token gift to an individual to whom one is being introduced, say for example a book one has written or very much enjoys, a special company memento, or something related to one’s background or hobbies. However, it is not advisable to give a pen or a clock just for the sake of providing a gift. Very senior leaders may or may not provide a gift although it would not be required for one to provide a gift in return.

Gender & Attire: Men should avoid touching and prolonged eye contact with Muslim women.

Always use the right hand. Among Muslims, the left hand is reserved for bodily hygiene and considered unclean. The right hand should be used for eating, shaking hands, or handing over an item.

It is considered improper to inquire about a man’s wife or daughter. It is polite to ask about family or health, but never specifically about any female members. Family life that involves female members is kept extremely private.

Do not be surprised if your hand is held while you are led somewhere. Holding hands among men is common and does not carry the same connotations as it does in the West.

The modesty of one’s personal attire is important in the Middle East. Men and women should wear very non-revealing clothes (covering shoulders, arms and legs, and closed-toe shoes) to avoid offending locals.

When visiting religious sites, women must also cover their hair.

Many people in the Middle East claim a more modest area of personal space than is usual in the West. Accordingly, it can seem

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Nairobi Business Magazine | Issue #002 | August 2014 |

In some circumstances shoes should be removed, such as at the entrance to religious sites.

during meetings and people may enter the meeting room unannounced and proceed to discuss their own agenda.

Business is Personal: In the Middle East, doing business revolves much more around personal relationships, family ties, trust and honor. It is therefore important that business relationships be built on mutual friendship and trust. As a consequence of this, if you have friends or contacts in the right places, rules may be bent or things may be done more quickly. The system works on the basis that favors are reciprocated and never forgotten.

The Arabs were traditionally a trading people and are excellent negotiators and haggling is prevalent from the market to the board room. Decisions are made slowly. Bureaucratic formalities tend to add to delays.

Initial meetings are all about relationship-building – building trust and establishing compatibility. One should engage in conversation and try to get to know the person with whom one is doing business.

Age, money, and family connections are all key determining factors of a person’s status. Who you are is usually more important than what you have achieved. It is therefore not uncommon to find many members of one family working for the same company.

In conversation, it is always good to ask about the health and well being of a counterpart’s family. How many children? (Do not ask how many wives?) What are the children doing? Where have they studied or about to study? Taking interest in a counterpart’s family is an important way of building early trust and connection.

Meetings & Negotiations: The working week generally is Sunday through Thursday.

Punctuality is expected of Westerners – even if it is not practiced by locals. Attitudes to time are more relaxed than in the West, therefore it is not unusual to be kept waiting, though Westerners will be expected to be on time.

Meetings are almost always accompanied by coffee and pastries.

Hospitality is held in high regard throughout the Middle East, and people will take great pride in lavish shows of hospitality.

To refuse it can cause offense. It is proper etiquette to accept beverages offered and to compliment the host on the food and his hospitality.

One should never show the bottom of one’s shoes when sitting in a meeting. This is a sign of great disrespect and is a common mistake by Westerners during meetings. As a general rule, displaying the sole of one’s foot or touching somebody with one’s shoe is considered rude.

Meetings can be chaotic. Always be prepared to exercise patience. Cell phone calls, emails or text messages are taken

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Religion: All of the Gulf countries, including the UAE, Jordan, and Kuwait, are Muslim countries, as is Egypt. Insulting Islam or the prophets is a serious offense.

Muslims follow the doctrines of the Koran, which forbids consumption of alcohol, pork products, and shellfish. It is best not to consume these in the presence of government or religious officials. It is also prohibited to drink alcohol in public.

Muslims pray five times a day. You will likely hear the calls to prayer, which occur roughly at: • • • • •

between dawn and sunrise about half an hour after mid-day mid-afternoon right after sunset an hour and a half after sunset

Other: People in the Middle East may communicate with a vocal emphasis, volume and body language that others might associate with being angry or upset.

Responding to anger or seriousness with light laughter or a smile is common. This must not be seen as a sign that the other person is not taking you or the situation seriously.

Useful Expressions: The customary greeting is “As-salam alaikum,” (peace be upon you) to which the reply is “Wa alaikum as-salam,” (and upon you be peace).

Goodbye is “Ma salamaa” Please is “Min Fudlek” and thank you is “Shukran” “Inshallah” means “God willing” and is a common response when agreeing on next steps or a particular course of action.

Adopted from US-UAE Business Council. http://usuaebusiness.org

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Nairobi Business Magazine | Issue #002 | August 2014 |

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Experts Tips on Selling on The Social Media Expert#1 Advice: Because Social Media isn’t recognized as that direct link to making a sale, it doesn’t always get the credit it deserves. It’s important to remember that Social Media is about building a reputation and getting the word out, which will push potential customers closer and closer to making that sale. Share intriguing stories that involve your product and show its value. Everyone loves an intriguing story, so they are more likely to tweet, repost and share.

Expert#2 Advice: Be mindful of social media overload.

Monitor your customers’ social engagement levels. If you start to see a decline in participation, you may be burning out your audience. Do some testing to see if the problem is your offers, content or simply too much of a good thing.

Expert#3 Advice: Don’t think social- instead think advertising plus owned media (like emails and retargeting audiences).

Fans can help as social proof, but Facebook post visibility to fans (without ads) is decreasing rapidly. Diversify your owned media and invest in growing awareness. Search ads come first as low hanging fruit but the high ROI keywords are limited. Grow your funnel with social media.

Focus on ROI but don’t forget you can’t sell to someone who doesn’t know about you or isn’t paying attention. Get better at content marketing. Be more interesting. Learn from the front-runners who have done well.

Expert#4 Advice: Learn Social Selling. This is an emerging area that focuses on the use of social media to help you better find, qualify and close prospects. Focus on resources like LinkedIn as the primary resource to improve your professional presence, build a high-quality network and gain warm introductions to prospects.

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Expert#5 Advice: Embrace Pinterest. For ecommerce companies nothing is driving more direct sales. Make sure your website is optimized for Pinning. Photos should have good, SEO worthy descriptions because when people pin from your website, those descriptions come along too.

Expert#6 Advice: When I tell an eCommerce business owner that he or she will never sell their product or service on LinkedIn, they look at me like I’m crazy. That’s the whole point, right? But the truth is, you must create a sense of relationship and visibility to effectively sell on LinkedIn. Through engagement on LinkedIn, people will get a sense that they know you, and after that it’s a relatively easy step to “like and trust” – and, yes, sell! How do you move from “know and like” to trust?

• Make sure your profile accurately represents you and your brand by using unified copy, branded images and existing marketing collateral in your profile.

• Establish connections with your target market by using the Advanced Search and “People You May Know” features to research and reach out to the right people to grow your business.

• Start sharing some useful content through the use of updates, group discussions and messages (you can find all you’ll ever need in LinkedIn Pulse) Expert#7 Advice: We all know the importance of visual content to engage our audiences in social media. One good place to look for content that might be relevant to your community is Instagram. Search for hashtags of your company, product, and competitor names, and begin to understand how your fans truly visualize your products. While some companies rely on Instagram to

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Nairobi Business Magazine | Issue #002 | August 2014 |

curate/crowdsource their content, it’s equally valuable as a market research tool.

Expert#8 Advice: Put social media share buttons to all your product pages.

There are still a lot of ecommerce stores, who do not have social media share buttons on their product pages. If you tried hard everyday to bring traffic to your ecommerce store... you don’t want to get free promotion from your visitors? Add a couple of social media icon channels to your product page (is preferred to have a branded page for all the social media channels that you will add the icons) and in a couple of months (depending of how much traffic you have) you can see some important results.

Expert#9 Advice: When it comes to social media the biggest issue I see is businesses not using each social network in a unique way. Posting the same content across Twitter, Tumblr, Instagram and Facebook isn’t beneficial to your audience. It’d be like receiving the same message in the mail 4 times. It isn’t helpful and can quickly become annoying to your audience. To avoid this problem, develop content specific to the intricacies of each network. For example, GIF’s do well on Tumblr and quick digestible insights do well on Twitter etc.

Expert#10 Advice: Make an appointment with yourself to plan your tweets for the week or for a period of time. Using a list of the kinds of tweets that you want to send (funny, informative, promote new product, etc.) and schedule them using buffer during the times that they are online.

Expert#11 Advice: Social platforms are communication and marketing channels and, as we’ve proven, are still viable sales channels. However, they need to be led correctly.

They need a coherent strategy and execution that focuses on results, on connecting with our community, therefore creating certain resonance with our people in a dynamic, interesting and brilliant way.

Social Media doesn’t create a different world; neither does it invent or define. This is something that only comes about with an idea, initiative, project or business.

At the end of the day, it’s only marketing through a new means of communication. Navigate your project or brand through these channels, seeking a clear, defined project.

Do so without losing track of the people because, most of all, you need them right now. The value you provide is the value that the world will give in return.

Expert#12 Advice: Choose social media channels that fit your brand - Too often I see brands create presences on social media “just to be there”. Make sure your brand really evaluates a social channels before joining, including the content it will need to generate on the channel to be successful and the time to manage it. A dead social channel can be misconstrued by consumers as a brand who is lazy and doesn’t care about their customers.

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August 2014 | Issue #002 | Nairobi Business Magazine |

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Market Opportunities in Kenya for Import

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espite the many challenges that Kenya presents, there are many opportunities locally and regionally in five major sectors: information and communications technology (ICT), energy, infrastructure/construction, agribusiness, and medical equipment. A few of these opportunities are outlined below.

The demand for telephone receivers and cellular telephones is expected to continue growing at a high rate following the removal of all duties for these product categories. Growth in Kenyaâ&#x20AC;&#x2122;s mobile telephony sector since 1998 has been phenomenal (from just over 10,000 subscribers to about 26.2 million in 2011), and will continue to provide demand for telecommunication technologies including 3G modems.

Mobile Internet users are estimated at 13 million (2011), far outpacing traditional internet access methods such as Cyber cafĂŠs. Best sales prospects include 3G/4G modems, computers, data terminals, modems, payphone terminals, routers, broadband equipment, and VSAT satellite equipment.

Fiber cable will also be in demand as fiber backbone spreads throughout the country, and service providers begin to roll out fiber to the home (FTTH). Internet equipment based on ADSL technology will also be required when homeowners and apartment dwellers install Internet services in existing buildings that are wired with copper.

Although installed power generation capacity is relatively small by first-world standards, Kenya is the leading electricity generator in Eastern Africa; however, access to electricity in Kenya is only about 23 percent, while electricity penetration in rural Kenya stands at just 12%. Both the national generator, Nairobi|22

KenGen, and the state-owned distributor, Kenya Power, are developing plans to attract private capital to fund expansion. The transmission network requires significant investment to reduce system losses and expand national coverage. Best prospects include drilling rigs and associated equipment to tap geothermal sources, electric and electrical cables, transformers, electric meters, electric poles, and switchgear.

In Kenya, the primary markets for material handling equipment are in the mining, farming, and manufacturing sectors. Opportunities include the planned development of the Lamu Port in the Coast Province and the construction and expansion of processing plants. Kenyaâ&#x20AC;&#x2122;s Vision 2030 development strategy emphasizes value addition for coffee and tea exports, which should translate into demand for processing and packing equipment. Industrial activities such as coal and titanium mining are bound to increase the demand for material handling machinery and mining equipment.

In road and housing construction, important opportunities exist for the supply of new and used construction equipment (light and heavy earth-moving equipment, loaders, crawlers, tippers, excavators, compactors, graders, and quarry mining equipment), low-cost road maintenance options, and low cost housing construction technology and know-how.

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Nairobi Business Magazine | Issue #002 | August 2014 |

Invest and Get 5-10% Monthly In Brief Most of the people especially the young ones have ideas but no capital or little capital that may not help them setup a business. We give the chance to them with little capital to invest as little as KES 5000. The investor enters into an agreement with the company to invest for one year. Every month they will receive 5-10% proďŹ t for the period of the investment. After the end of the investment period, they receive back the invested principal.

How does the company invest the money?

The money is invested in import business. The company import fast moving items. The sale of this items will realise proďŹ t for the investors and the company The way forward?

Contact us for more details if interested in investing.

Please send us an email on the address below.

Contact us via the email

Angaza Afrika angazaafrika.ke@gmail.com

Invest Minimum KES 5000

Send Money To Another Country – What Is The Best Way?

I

f you are looking to send money to another country you can sometimes feel a little overwhelmed by all the various international money transfer options.

Below are three simple factors to help you make your decision.

• Cost • Speed • Support Most people don’t realize that many financial service companies impose significant costs when transferring money from one country to another. Money transfer service companies (such as your bank) will take out a large chunk of your transfer in three ways: • A fixed fee to send the money. That’s just to get things started.

• Then there’s usually a very bad exchange rate. This is the most common way that companies hide the cost of sending your money. Some companies even use this technique to claim that they’re offering you a ‘commission-free’ exchange.

• Some banks in the destination country will charge you a fee to receive the money you sent.

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you send. Conversely, with some services sending higher amounts might cost you more. So adjusting the amount you send may result in lower fees.

Avoid sending too often. You can avoid extra transfer fees entirely by including more money each time and reducing the number of times you send overall. But verify that the additional amount doesn’t unreasonably increase the fee.

Send dollars to dollars (if available). It’s sometimes less costly to send in dollars and have the recipient convert the money to the local currency. Ask your recipient to check out the conversion rate being used by local companies. Some countries don’t allow money to be received in dollars.

Avoid automatic transfers. Some services let you transfer a certain amount automatically every month or so. But any of those transfers might occur when exchange rates are particularly unfavorable.

Look for special deals. You may get a better deal if you meet certain conditions.

Tips for saving money There are many ways you can save when sending money.

Here are some to consider.

• Check lower-cost locations. Where you conduct the transaction can make a difference in the deal you get, even with the same provider. For example, the exchange rates charges through walk-in agents typically are usually better than those charged on the same company website. The exchange rate might be even better if the walk-in agent is located in a community that has a large population of people from the country to which you’re sending money.

• Decide how quickly it needs to get there. Don’t pay extra to get the money there in a few hours if a day or several days will do.

• Look for tiers. Fees can vary depending on how much

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Nairobi Business Magazine | Issue #002 | August 2014 |

Advertisement Proposal We are pleased to introduce to you Nairobi Business eMagazine.

This is a magazine that is published and circulated electronically every month by BIC Agency. By doing electronic circulation we manage to keep the advertisement cost down for the advertiser. eMagazine potentially can reach more readers at a lower cost than tradtional print. Electronic distribution is not limited to any geographic location by the very reason that internet is not limited. The magazine targets the online community and the people who basically have an email and internet access. We drop the magazine in their inbox.

BIC Agency is strategic on the Social Media to be able to promote the magazine and increase the readership. We have a mailing that is growing everyday through which we do primary circulation of the magazine.

You get Tripple Benefit Once we you pay for the advert placement (We are currently selling full page space), we give you an extra page for article. You can profile your products or services in an editorial. We then promote your Advert seperately on our social media as photo post through the month the magazine is running.

Work Process • Client book for advertisement space • BIC Agency raise invoice • Client make payment • Clients avail artwork and article

• BIC Agency promotes the advert artwork on the social media • BIC Agency place all the adverts and articles in the eMagazine • BIC Agency publishes the magazine • The magazine is distributed and delivered electronically.

Readership We currently have have about 5000 subscribers’ emails to deliver to and we effectively target to have 40% of this delivery being read.

We have our ‘own‘ social community of about 50,000 followers and generically can reach >500K on the social media. Our target is to engage our primary social network which is directly interested in what we are doing.

BIC Agency also does blogging activities which generate readership activities.

How the magazine is circulated • The reader can access the magazine through two means: • The eMagazine is directly delivered into the reader’s email from where he/she can download and read.

• Every issue is hosted online. The reader then can read it online or download a copy on the PC or other portable devices. The reader get the link to access the magazine.

The reader get a free copy Currently all the subscriptions are free and the readers can get the magazine delivered into their email inbox free.

How much does it cost to advertise?

The current rate of advertisement is KES 5000 per full page full color advert. This is 5% what a printed magazine would be charging for the same advertisement space and far lesser distribution.

Back Issues All the back issues will be available online. That means, your advert will still be available in the future for those who will come later into our basket of circulation and read the magazine.

The way forward?

Please contact BIC Agency for your booking. We will charge you KES 75o for artwork if you don’t have a ready design.

Contact: BIC Agency P.O. 51202-00100 Nairobi businessnairobi@gmail.com 3221022@gmail.com +254 723 22 10 22 +254 739 52 84 94 (Text Messages are more effective for us)

Simple Marketing Tips for Your Business

By R. Walter

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very so often, I’ll come across an entrepreneur that insists on word-ofmouth advertising, exclusively. I think every small business owner would prefer this free means of promotion – that is, if this way of marketing was good enough to retire on. But, it’s not.

After a bit of probing, I usually discover that those who swear by word-of-mouth (pun intended), are those who’ve once been burned by exploring some sort of expensive marketing avenue. Have you been down this road – a promise of something great; however, never got the results? It is quite easy to feel at home with not spending money on marketing when this has been your experience.

Small business owners will tell me, “I’ve tried that before. It doesn’t work.”

Having said all of this, I’d like you to go back and reassess your marketing-failures.

Chances are, you were on to something but simply executed it poorly. After being in this field for quite a while, I’ve learned that marketing missteps can yield an incredible amount of valuable information.

I’d like to bullet-point some things I’ve learned over the years that may revive the hope of creating marketing pieces that work. Who knows, with a few tweaks to your methodology, you may actually see the results you were promised.

So here’s my Top-24 list: • Your ads should aim for the heart - not the mind.

• Watch for silly errors, e.g., don’t loose out on the savings…

• Repeated punch-lines are subject to the

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• • • • • • • • • •

• • • • • •

laws of diminishing returns – update your ads regularly Market to the right audience - everyone is not a potential customer Increase the frequency of your ad placement Be consistent in your messaging - a unified front in all places you advertise Do not place too much content in your marketing Quantify value, e.g., a $25 dollar savings…

Create a sense of urgency, e.g., this week only Do not mimic the persona of a competitor Develop a branding strategy a consistent mood/theme for all marketing efforts Do not use self-aware ads, e.g., we’re number one in service…

Present one contact point per ad. A single commercial should not have call, click and stop by…

Update your webpage – preferably to a “responsive” format (mobile friendly) Don’t be too creative, e.g., Shakespearean word play Allow consumer preferences to shape your marketing Don’t use volatile marketing tools, e.g., flyers on car windows Create a marketing budget Use a slogan that includes the customer. I’m Lovin’ It, is supposed to be a declaration of the customer – not

McDonald’s • If you have no charisma, resign as company spokesperson • Get to the point – arrest my attention in 5-seconds • Use social media to make friends – not dig for customers. Remember, it’s always easier to ask a friend to become a customer rather than asking a total stranger to do the same • Heed the advice of a marketing professional • Seek objectivity. Get your ads reviewed by an outsider About the author: Walter Dailey is a marketing speaker, consultant, and creative director for DSV Media, a creative services firm and ad agency specializing in Small Business Marketing for companies all over. Ask your questions: walter@dsvmedia. com

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Nairobi Business Magazine | Issue #002 | August 2014 |

• • • • • •

Car Hire Taxi Services Airport transfers Tours and Safaris Hotel reservarion and booking Air ticketing

website:www.izraeltours.com Social: facebook.com/izraeltours, twitter.com/izraeltours Cell Phone:+254722213067/+254721303633 Email: izraeltours@gmail.com Location: Mana Court, Nairobi, KENYA

Proud to give you the best

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August 2014 | Issue #002 | Nairobi Business Magazine |

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Business Selection Strategy

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electing the wrong business is the most frequent mistake that start-up entrepreneurs make. Here is a checklist to help you select a successful one: • Take your time and wait for the business that is just right for you. You will not be penalized for missing opportunities. The selection process takes a lot of planning and your experience and complete knowledge is vital for your success when learning how to start your own business.

• Don’t tackle businesses that may be too challenging. It is better to identify a one-foot hurdle than try to jump a seven-footer.

• Try to identify a business that has long-term economic potential. Follow Wayne Gretzky’s advice, “Go to where the puck is going, not to where it is.”

• A big mistake can be an error of omission. This means you may fail to see an opportunity that is right in front of you.

• Look for a business that will grow in today’s and

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tomorrow’s markets. Many small retail stores are no longer in business because huge stores such as Wal-Mart and Home Depot provide more choices to the customer and often at a cheaper price.

Follow the advice of Warren Buffett, Chairman of Berkshire-Hathaway Inc. and the most successful business picker in American history: Mr. Buffett looks for businesses that focus on a “consumer monopoly” with pricing power and long-term predictable growth prospects.

Examples include: Coca-Cola and Gillette Razors. Can you copycat this philosophy in a small way?

Businesses to avoid are “commodity” businesses where you must compete entirely on price and in which you must have the lowest cost to survive. As Mr. Buffett has said, “In a commodity type business you’re only as smart as your dumbest competitor.”

Most service businesses have pricing power.

Should you bet on a business you don’t know when you can bet on a business you do know?

If you intend to manufacture a product, consider the pros and cons of contracting out production to a low-cost supplier. In other words, operate a “hollow corporation.” A “hollow corporation” is a company that subcontracts manufacturing and packaging.

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Nairobi Business Magazine | Issue #002 | August 2014 |

www.beyondthegrace.org

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Focus On Vision And Multiply Progress

BY DAN SULLIVAN,Strategic Coaching.

In order to multiply your results in all areas of life, it’s critical that you have a compelling and exciting vision of your future. If your future vision isn’t significantly better than what your life looks like now, why change anything? Entrepreneurs with a clear, wellarticulated picture of the future have a distinct advantage. Vision, especially a vision of something bigger than yourself, has a way of drawing the most useful talent and resources to you and igniting the passion of like-minded individuals who can contribute to making it a reality. As an entrepreneur, your ability to take advantage of the endless multipliers available through technology, systems, structures, and relationships is dependent on having a concept of yourself and your future that’s bigger than where you are right now. Progress depends on your ability to see a bigger future in any situation. When you know where you’re going, you instinctively start looking for — and finding— the multipliers that will get you there. The most direct and powerful way we’ve found to evoke a compelling vision of the future is to ask a very specific question: “If we were meeting here three years from today, looking back over those

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three years, what has to have happened, both personally and professionally, for you to feel happy with your progress?” Why three years? It’s the year after the year after next. One year can feel a bit too short to make major improvements, and five years can seem too far away and unpredictable. Three years feels about right: You can imagine life being a lot better without it being a complete mystery.

Unless it’s something you revisit regularly, your vision is going to get lost in the shuffle. It just happens. There are so many day-to-day concerns demanding your immediate attention that staying connected with your vision can be a real challenge.

Regular, focused attention on, and conversation about, your vision has a dramatic effect on your progress. Without this focus, you can still grow, just more slowly. With it, you’ll experience exciting improvements in your client base, your health, your personal relationships, the quality of your support team, and your satisfaction with your work and your life. That’s why, every quarter, participants in the Strategic Coach Program articulate, clarify, and discuss what’s most important to them with other highly motivated, growthoriented entrepreneurs.

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Nairobi Business Magazine | Issue #002 | August 2014 |

Tamu Catering Services

We offer the following services: • Corporate catering • Wedding catering • Sport catering • Cook on order • Family occassions • Staff meetings • Monthly dinners

Among the clients we have catered for are: • Toyota Kenya • APA Insurance • Superoih homes • Eco Bank • Young and Rubicam • over 200 weddings • Over 500 family functions

Your Satisfaction is Our Concern Contact: P.O. BOX 2695-00202 Nairobi, Kenya Located in Nairobi, Kasarani Opposite Mwiki Bus Station.

Phone: +254 721 539 494 0r +254 720 355 415 Email: tamucaterers@yahoo.com

Spiritual Corner Growing in Faith measure of their faith.

Pastor Joseph Munene, Overcomers Hope Ministry The Bible in Rom 10:17 clearly states, So then faith comes by hearing, and hearing by the word of God. So growth in faith is a process not a destination. It is a step by step growing and a continuous process.

Faith is effective in work as Jesus was explaining in one of His teaching in Mark 11:22-26. Have faith in God. For assuredly, I say to you, whoever says to this mountain, ‘Be removed and be cast into the sea,’ and does not doubt in his heart, but believes that those things he says will be done, he will have whatever he says.

Therefore I say to you, whatever things you ask when you pray, believe that you receive them, and you will have them. And whenever you stand praying, if you have anything against anyone, forgive him, that your Father in heaven may also forgive you your trespasses. But if you do not forgive, neither will your Father in heaven forgive your trespasses.

It is good that believers understand that every believer has a measure of faith. This is made clear in the verse in Romans 12:3.

For I say, through the grace given to me, to everyone who is among

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you, not to think of himself more highly than he ought to think, but to think soberly, as God has dealt to each one a measure of faith.

It is also expressed in Ephesians 2:8-9. For by grace you have been saved through faith, and that not of yourselves; it is the gift of God, not of works, lest anyone should boast. This measure of faith need to grown every day by hearing, and hearing by the word of God as written in the Romans 10:17.

2 Cor. 4:13-15 “And since we have the same spirit of faith, according to what is written, “I believed and therefore I spoke,” we also believe and therefore speak, knowing that He who raised up the Lord Jesus will also raise us up with Jesus, and will present us with you.”

In God’s word we have established that every believer already has a measure of the God kind of faith. God get everybody started off equally. He does not give one more faith than he gives another.

Many people have done with their faith just as the fellow with one talent in the Bible did; he just wrapped it in a napkin, hid it, and didn’t use it. It is up to every believer what they do with your

Your measure of faith can be increased, but you are the one who increases it not God. This will be achieved by: i) By feeding it on the word of God ii) By exercising your faith-putting it into practice. Keep a positive attitude and keep the switch of faith turned on. Keep believing God and using your faith. 1 John 5:4-5 plainly puts that we can’t win against evil devoid of faith, “For every child of God defeats this evil world, and we achieve this victory through our faith.” The very life of a believer and generally mankind is not anchored on the bread, as written on Matthew 4:4, on the Word of God that we receive and our faith on. “Man shall not live by bread alone, but by every word that proceeds from the mouth of God.” He is saying to us what bread or food is to the body, the word of God is to the spirit-the heart of men.

If you eat food regularly, it will build you up physically. However, if you don’t exercise, you will just grow fat or flabby.

You must feed your faith on God’s word and also exercise your faith.

God’s word is “faith food”. Paul calls the message he preached, the word of faith. That is why the word says in Rom. 10:17, “So then faith comes by hearing, and hearing by the word of God.” God’s word will build assurance.

God’s word will build confidence.

It is unto you to exercise your faith.

1 John 5:4, “for whoever is born of God overcometh the world and this is the victory that overcometh the world, even our faith.” As long as you are born of God you are a victor. The world systems, rulers and principalities are under you. You are in charge and in control over poverty and sickness. You should grow your measure of faith by feeding it on the word of God and by exercising it on putting it into practice,

to achieve the optimum you.

You must not only read, as most people casually do, but ‘feed’ on God’s word day and night.

Smith Wigglesworth says, “I never consider myself thoroughly dressed unless I have New Testament in my pocket” Such an attitude will accelerate your faith on the path of growth.

Why are so many weak in their faith? Most Christians feed their bodies three hot meals a day and their spirit one cold ‘snack’ a week. The is equally proportionally reflected in their weak in faith.

If you ate only one cold snack a week you would grow weak physically. God’s word is faith food.

Many times people pray, oh God, ‘give me faith’ and pay no attention at all to the means that he has put into their hands to grow their measure of faith. God can’t answer that prayer because in a sense he has already answered it. He has already told you in his word, so then, faith cometh by hearing and hearing by the word of God. Therefore, you can increase, build and multiply your faith. It counts on what you listen. If you listen to the word, it will build you up and change your life. If you listen to the thoughts of fear, intimidation and doubt, the same will work against your faith. You either build up a life of faith or a life of fear. What you hear will shape and control your life.

Hebrew 11:6 Says it is impossible please God without faith. If God demanded of us that we have faith when it is impossible for us to have faith, we would have a right to challenge his justice. God rewards faith. You can’t seek Him and remain down. Diligence rewards. The only thing that pleases Him is faith. Begin where you are, not at the top. Exercise your faith where you are. Feed it and exercise it and it will grow.

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Nairobi Business Magazine | Issue #002 | August 2014 |

Pastor Susan & Joseph Munene Departments: Men’s Fellowship Women Fellowship Youth Church Teen’s Church Sunday School

Sunday 1st Service 9.00-11.00am Sunday 2nd Service 11.00am-1.30 pm Wednesday Word Digest 7.00-8.30pm Friday Holy Communion 7.00-8.30pm Friday overnight prayers 10.00pm-5.00am

Seasons Stage, off Kasarani-Mwiki Road, Warren Avenue Phone: +254 722 47 49 92 or +254 707 12 63 64 Email: overcomershopeministries@ymail.com facebook.com/overcomershopeministries

MOHA KIM:

A man helping young Kenyans Import BIG Time

Mohammed Kimani (Moha Kim Kenya), Director, Amana Exporters Company

M

oha Kim as commonly known is one in a million who has got the heart for the young people in business. He believes with little capital as little as KES 15,000, you could start importing a few items from China and resell. He has been helping young guys do that for some years. Moha is quick to point out the potential of the business, “Not only does the business require little financial investment to start, but it offers the prestige of working with clients from all over the world.” For those who fold hands and think this is the business for the knowledgeable, Kim’s advise is, “You don’t need previous experience in the field, but you should have a good head for organizing”. Fulfilling a successful import/export business requires constant attention to little details. When you chat with the young entrepreneur, you will understand there is money to be made in the import and export business. Whenever he is

on the buying missions, he always identifies and informs the clients circle about unique or new products that can be imported for Kenyan market. When you buy items from say China or Hong Kong, which Moha does for his clients, you will realize they are cheaper than in Kenya.

This will thus give the clients a profit good margin. Most of products just cannot be produced in certain areas, and so importing them into one market from another creates an opportunity for both the producer and the buyer. These have been the very basic reasons which have seen Moha get more and more clients jump into his business circle. Moha has been planning business trips to China and Hong Kong. The youthful man is based in China but has been doing business with other young Kenyans back at home. The clients in Kenya just send him money and then ship them the ordered items.

Through the power of the technology, he is able to connect with clients in Kenya, send them photos and the manuals of the items and when the clients decide to buy, then they transact. We were surprised when we met Moha last month in Chester House, Nairobi to realize that he has never met over 75% of clients one on one. They transact on phone or online.

Contact Mohammed Kimani +8618675581577 / +254721705731 https://www.facebook.com/groups/156926411174623/ https://www.facebook.com/AmanaExportsCo

Moha Kim Pictorial

Amana Export Company We will turn your ideas into opportunities

We help you succeed in China: • Import/Export • Invitation Letters • Airport Pickup • Hotel Reservation • Freight Collect • Procurement • FCL & LCL Handling

Address: 162 Oversea Tradingmall A Cunqian Street, Lujing Road, YueXiu District, GuangZhou

Phone Number(s): +254 721 70 57 31 (Kenya) +86-18675581577 (China)

website: www.amanaexports.com Email: amanaexports@hotmail.com

@amanaexports

Why is it Important to Eat Fruit? rich in potassium as part of an overall healthy diet may lower blood pressure, and may also reduce the risk of developing kidney stones and help to decrease bone loss.

Eating foods such as fruits that are lower in calories per cup instead of some other highercalorie food may be useful in helping to lower calorie intake.

Eating fruit provides health benefits â&#x20AC;&#x201D; people who eat more fruits and vegetables as part of an overall healthy diet are likely to have a reduced risk of some chronic diseases.

Fruits provide nutrients vital for health and maintenance of your body Eating a diet rich in vegetables and fruits as part of an overall healthy diet may reduce risk for

heart disease, including heart attack and stroke.

Eating a diet rich in some vegetables and fruits as part of an overall healthy diet may protect against certain types of cancers.

Diets rich in foods containing fiber, such as some vegetables and fruits, may reduce the risk of heart disease, obesity, and type 2 diabetes.

Eating vegetables and fruits

Most fruits are naturally low in fat, sodium, and calories. None have cholesterol.

Fruits are sources of many essential nutrients that are underconsumed, including potassium, dietary fiber, vitamin C, and folate (folic acid).

Diets rich in potassium may help to maintain healthy blood pressure. Fruit sources of potassium include bananas, prunes and prune juice, dried peaches and apricots, cantaloupe, honeydew melon, and orange juice.

Dietary fiber from fruits, as part of an overall healthy diet, helps reduce blood cholesterol levels

and may lower risk of heart disease. Fiber is important for proper bowel function. It helps reduce constipation and diverticulosis. Fiber-containing foods such as fruits help provide a feeling of fullness with fewer calories. Whole or cut-up fruits are sources of dietary fiber; fruit juices contain little or no fiber.

Vitamin C is important for growth and repair of all body tissues, helps heal cuts and wounds, and keeps teeth and gums healthy.

Folate (folic acid) helps the body form red blood cells.

Women of childbearing age who may become pregnant should consume adequate folate from foods, and in addition 400 mcg of synthetic folic acid from fortified foods or supplements. This reduces the risk of neural tube defects, spina bifida, and anencephaly during fetal developmen

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