BIA Online Magazine - April 2025

April 2025

The premier magazine of the Building Industry

Southern California

BUILDER The Magazine of the Building Industry Association of Southern California

Women

THE IN HOMEBUILDING n o i t i Ed

• Highlighting Women in Homebuilding • Gaging Q1, Tariffs & More: Adam Artunian • BIASC Leadership advocates for housing in Washington, D.C.

DESIGNED BY

SoCalGas and LADWP Team Up for Efficiency Rebates Energy and water are two vital elements that help a new house become a home. Using both resources efficiently and effectively to meet a family’s needs are important ways to help reduce greenhouse gas emissions and conserve scarce water supplies.

For several years, SoCalGas has offered the Energy Efficient New Homes (EENH) Program. This program provides energy efficiency rebates to builders of eligible new residential construction projects that are built to exceed the State of California Title 24 Energy Efficiency Standards and are equipped with qualifying natural gas appliances.

Now the Los Angeles Department of Water and Power (LADWP) has expanded the EENH Program in their service territory by adding rebates for water-efficient toilets, thermostatic shower valves, and Energy Starrated clothes washers when installed with corresponding qualified natural gas dryers and water heating equipment.

This means today’s builder can save money by providing new home buyers with more eco-responsive and costeffective appliances and fixtures.

For more information, visit socalgas.com/EENH.

The Energy Efficient New Homes Program is funded by SoCalGas customers and administered by Southern California Gas Company, under the auspices of the California Public Utilities Commission. Program funds, including any funds utilized for rebates or incentives, will be allocated on a first-come, first-served basis until such funds are no longer available. This program may be modified or terminated without prior notice. The selection, purchase, and ownership of goods and/or services are the sole responsibility of the customer. Customers who choose to participate in this program are not obligated to purchase any additional goods or services offered by manufacturer, vendor, service provider, or any other third party. SoCalGas and Los Angeles Department of Water and Power (LADWP) make no warranty, whether expressed or implied, including warranty of merchantability or fitness for any particular purpose, use or application of selected goods and/or services selected by customer. SoCalGas and LADWP do not endorse, qualify, or guarantee the work of any third party. Eligibility requirements apply; see the program conditions for details.

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© 2025 Southern California Gas Company. Trademarks are property of their respective owners. All rights Reserved. L048 0312

Southern California

BUILDER | April 2025

Southern California

What’s Inside

BUILDER April 2025

Joint Message from BIASC CEO Jeff Montejano & Chair Mike Balsamo

4

Your 2025 BIASC Governing Board

5

Letter from the Editor – Craig Foster

6

New Members

7

Builders For Better Communities

8

New Homes Quarterly Report – Clarity Real Estate Advisors

9-10

Rebuild LA: An Update from Rebuild LA Ambassador Melissa Auten

11-12

The Women in Homebuilding Edition

14-38

Wendy Bucknum: Making A Huge Positive Impact

16-18

Jennifer Chung: A Lifetime of Leadership

20-22

2025 BIASC Women’s Leadership Conference

23-24

Emilie Simard: Success Is About Where You Put Your Energy

26-28

Melessa Wright: Digging Being A Woman In Homebuilding

30, 32

Leanne Pham: Caring for the Industry’s Newcomers

34, 36

Celebrating BIASC VP of Events, Laura Salgado

38

Advocating for the Building Industry in the Nation’s Capital

40

BIASC Associate Member Spotlight Winner – Q2 2025 Smart Systems Technologies, Inc

41

BIASC Upcoming Events List

42, 44, 46

Event Recaps & Upcoming Events Info

39-67

Renewing Members

57

Your BIASC Team

61

GSMC Upcoming Event

65

BIASC Councils: SAGE Awards Recap

66-67

Southern California

BUILDER | April 2025

Chief Editor Craig Foster Chief Operating Officer/ Executive Vice President Editor & Production Coordinator Karissa DiStefano BIASC Director of Public Affairs Junior Editor/Production Anrea Boessler Production Editor Elain Basiliere Kovach Marketing BIASC Reporter Laer Pearce 2025 BIASC Chair Mike Balsamo BIASC Chair BIASC CEO Jeff Montejano Chief Executive Officer

SOUTHERN CALIFORNIA BUILDER is a copyrighted publication produced by the Building Association of Southern California. Advertising and editorial inquiries and materials should be emailed to: kdistefano@biasc.org. All publication rights are fully reserved.

2

BUILDING A SUSTAINABLE FUTURE WITH LEADERSHIP, ADVOCACY AND RESOLVE

JOIN NOW AT BIASC.ORG

"Building For the Future" We are the leading advocate for thousands of building industry leaders who are committed to a better future for California by building communities, creating jobs, and ensuring housing opportunities for everyone.

MEMBERS FIRST

ADVOCACY

EVENTS

RESOURCES

EDUCATION

WHO WE ARE

WHAT WE DO

Our members include the smallest to the largest home builders, developers, contractors, suppliers and skilled labor representing over 1 million employees and 10 billion in annual revenues, making us one of the largest building industry associations in the United States.

For 100 years, we have provided a collective voice in the public policy arena helping builders continue to do business in California’s complex regulatory environment.

BIASC.ORG

Elevate your career in 2025 with BIA! Join now for exclusive access to dynamic networking, invaluable mentorship, top-notch education, and limitless growth opportunities.

Connect with BIASC Director of Membership Tyler Bennett at TBennett@biasc.org.

3 LEARN MORE

949-553-9500

biasc.org

@BIAofSouthernCalifornia

Southern

@BIAofSouthernCalifornia | April 2025 BUILDER

@biasocal California@biasc

BI A S C Chair & C E O Joint Message: Mike Balsamo

BIASC Chair

Jeff Montejano

BIASC Chief Executive Officer

In this issue, we are proud to spotlight the incredible women shaping the future of our industry in The Women in Homebuilding Edition. From trailblazing executives to advocacy strategists to architectural and creative experts to rising leaders across every corner of the building sector, this edition celebrates the innovation, resilience, and leadership of the women driving progress in Southern California’s homebuilding community. Meet some of our key industry players beginning on page 14.

Within our Southern California region, our Rebuild LA initiative team remains actively engaged with local elected officials and city leaders, working together to support communities impacted by recent disasters.

Our three dedicated volunteer working groups (Builders Working Group, Contractors/Remodelers Council, and Goodwill Ambassadors) are continuing to meet regularly, offering expertise, resources, and support for those navigating the challenges of recovery and rebuilding. Learn more about how you can get involved on page 12.

On a national level, BIASC continues to be a powerful voice for the building industry. This past month, our leadership and advocacy team traveled to Washington, D.C. for a stacked agenda of key meetings with federal lawmakers and agency officials. These discussions reinforced our ongoing commitment to promoting housing solutions and advancing policies that support homebuilders across the country. View highlights from our trip on page 39.

We invite you to explore this edition and share it with your networks. Your voice, your leadership, and your engagement within BIASC help drive meaningful change in our industry— locally and beyond.

Together, we’re building a stronger future.  Sincerely, Mike Balsamo, BIASC Chair Jeff Montejano, BIASC CEO

Southern California

BUILDER | April 2025

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BIA of Southern California

GOVERNING BOARD MEET THE 2025 BIASC GOVERNING BOARD MIKE BALSAMO

NICOLE MURRAY

ALAN BOUDREAU

BIASC CHAIR

IMMEDIATE PAST BIASC CHAIR

BIASC SECRETARY & TREASURER

BIASC GOVERNING BOARD BUILDERS AT LARGE

DAVE BARTLETT BROOKFIELD RESIDENTIAL

SUNTI KUMJIM

DAIN FAINA

LISA FJELSTAD

TOM GRABLE

NATHAN KEITH

WES KEUSDER

WILLIAMS HOMES

TAYLOR MORRISON

TRI POINTE HOMES

TEJON RANCH

KEUSDER HOMES

BILL MCREYNOLDS

GREG MCWILLIAMS

ERIC NELSON

FIVE POINT

TRUMARK HOMES

STEVE LAMOTTE

KNE REAL ESTATE

HAGGAI MAZLER

IRVINE COMPANY

TOLL BROTHERS

KB HOME

ERREN O’LEARY

JEREMY PARNESS

GREG SHAIA

MIKE TAYLOR

PETER VANEK

LEWIS GROUP OF COMPANIES

LENNAR

PULTEGROUP

TRI POINTE HOMES

PVRK, INC.

BIASC GOVERNING BOARD ASSOCIATES AT LARGE

AFFILIATE REPRESENTATIVE

CHARLES GALE

JENNIFER HERNANDEZ

MARK HIMMELSTEIN

RANDY RICHARDS

ALI SAHABI

MICHAEL BATTAGLIA

METROPOLITAN WATER DISTRICT

HOLLAND & KNIGHT

NEWMEYER DILLION

RELIABLE WHOLESALE LUMBER

OPTIMUM GROUP

THE NEW HOME COMPANY

IMMEDIATE PAST PRESIDENTS:

TIM ROBERTS

5 LGI HOMES

VICE PRESIDENT OF COUNCILS

BROOKE DOI

JOHN HROVAT

DEREK BARBOUR

SHEA HOMES

COMMUNITY BUILDERS GROUP, LLC

RICHLAND COMMUNITES

TERRY KENT

VALERIE HARDMAN

CRESTWOOD COMMUNITIES

OUTDOOR DIMENSIONS

Southern California

BUILDER | April 2025

BI A S C Letter from the Editor:

A Funny Thing Happened On the Way to 2025 This is the fourth year that the new digital version of Southern California Builder has done a special issue focusing on women in the industry. This month’s issue is one of the best. Inside, you’ll read the thoughts of a woman with a seat on her Chapter’s Executive Committee, and another with a seat on her city’s City Council. You’ll meet a woman who laments that she’s going to “age out” soon from NextGen, and another who still counts as close friends some industry women “who didn’t take any crap” when she met 25 years ago and still don’t take any now.

What’s most fascinating, though, about this issue of Southern California Builder is, as it says in the headline, that a funny thing happened on the way to 2025. In the earliest editions of our special focus issues on women in the industry, when we asked questions about the perception of male dominance and the difficulties women faced in homebuilding, we got hopeful statements about how things were getting better, but it was obvious that the industry still had a way to go.

Now, the same questions are treated almost as if they are curiosities from another time. When we asked the question of Wendy Bucknum, who has been on the Women’s Leadership Conference Committee since the conference started ten years ago, she told us, “We feel like we have largely achieved our goal of bringing something terrific to the industry by elevating women.” And Jennifer Chung, vice president of Pacific Communities said, “I’ve been to a lot of BIA events, and obviously it is still a primarily male dominated industry, in

Southern California

BUILDER | April 2025

Craig Foster

Chief Operating Officer/ Executive Vice President

the sense that there are more men in it, not necessarily that they are dominating in a behavioral sense. I don’t think that it really affects the day-to-day, because in this industry respect is earned and not easily given… That’s applicable in any kind of situation, whether you’re with women or men.”

I can remember back when every year or two you would hear that someone was the first woman to hold a certain position, and it was a real attention-getter. Today we don’t hear such announcements as often, and I imagine that it’s because the person is the second or third woman to hold that position. Or could it be that seeing women successfully holding high positions has become commonplace enough that it no longer gets our attention.

So, as I recall hearing a lot when I was much younger, are we there yet? I don’t think so. The industry has come a long way and has been exemplary in how it has changed from a “male-dominating” industry to one in which barriers for women are dissolving. But there is always room for improvement. I say let’s keep bringing more women into the business and let’s keep giving them more opportunities to grow and lead. And finally, let’s get to the point where we’re all just people in homebuilding.

In closing, be it the upcoming Women’s Leadership Conference, or a workshop put on by your local Chapter, or a NextGen meeting, or a meeting of one of our Councils – or even just settling back and reading this issue of Southern California Builder, please make the most of your BIA membership! 

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Learn More at biasc.org/membership Southern California

BUILDER | April 2025

Building a Sustainable Future with Leadership, Advocacy and Resolve The Builders for Better Communities Foundation (BBCF) is a 501(c)(3) charitable nonprofit that serves to promote diversity, equity, and inclusiveness on behalf of the Building Industry Association of Southern California within the Southern California region.

BBCF is dedicated to supporting veterans, underserved communities, and individuals impacted by the recent Los Angeles fires.

Supporting Affordable Housing opportunities for U.S. Veterans and their families is a cornerstone of BBCF. California’s housing crisis continues to have a significant impact on the most vulnerable, including our veterans. BBCF will advocate to improve the Housing Availability and Affordability for those veterans. Learn more at buildersforbettercommunities.org.

BUILDER

Southern April 2025 Today: buildersforbettercommunities.org Learn More &| Donate California

8

BIASC New Home Market

Quarterly Report Sales Return to “Normal” Levels As Tariffs Loom Sales at new home projects were the lowest in 5 years in Q1 2025 but remain in the healthy range, averaging 3.1/ mo. Historically, a sales pace of 3.0 sales/mo has represented equilibrium in the new home market. Typically, if sales are averaging 3.0/mo or faster, homebuilders have pricing strength and can raise prices. In comparison, the average from 2021 through 2024 for Q1 was 4.2/mo which resulted in strong price appreciation. Poor affordability and the lock in effect of low mortgage rates have kept many buyers on the sideline. Generous builder incentives, often exceeding $20K, have continued into the Spring selling season. However, prices are relatively stable overall as supply remains limited in most submarkets.

• New home sales in Q1 2025 were similar to the 2016 – 2019 average of 3.1/mo. Sales were strongest in Orange County and the Inland Empire, both averaging 3.3/project/mo in Q1. The Inland Empire, which finished the quarter strong with 3.7 sales/mo in the month of March, continues to benefit from buyers coming out of coastal markets looking for affordable price points.

Average Monthly New Home Sales Rate - Southern California 5.5 5.0 4.5 4.0

3.5 3.0

2.5

3.3

3.2

2.8

2.0

COVID

Rising interest rates

1.5 1.0

Jan

Source: Ryness, Clarity

9

Feb

Mar

2016-2019 Average

Apr

May 2020

Jun

Jul 2021

Aug 2022

Sep 2023

Southern California

Oct

Nov 2024

Dec 2025

BUILDER | April 2025

Although housing demand has cooled in recent months, new home supply remains tighter than ever. There were just 445 active new home projects in the region as of Q1, which is a little more than half of the historical average over the last 30 years. Project counts are also just a fraction of peak levels in 2006 and 2007 (1.6K+). In addition, the number of projects in the region are down 24% from 2018 – 2019. In Orange County, current project counts are about one-third of what they were in 2017-2018. Near record low projects in the region have contributed to healthy sales and stable pricing despite poor affordability.

1,710 1,645

1,262

1,2501,253 1,162

1,1161,111 1,057 1,049

1,069

1,194

1,073 945

916

694

455 445

1Q 2025

2022

483 483 478 460

4Q 2024

Average '94 to '08 (1,210)

2021

2020

2019

2018

427 450

3Q 2024

528

2Q 2024

585 588

2023

552 573

2017

503

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

Average '94 to '24 (846)

414

456

1Q 2024

Total

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

481

2016

593 618

1994

Number of Active Projects

Southern California Active Project Count 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0

Impact of Tariffs The majority of hardware imports and wood products used to build homes come from outside of the U.S and could be impacted by tariffs. Although it is uncertain what tariffs will actually be implemented, if any, even the expectation of tariffs will likely push the cost of constructing a new home higher. Given today’s relatively flat pricing environment and elevated incentives, builders will have limited ability to pass on additional costs to buyers. However, builders may look to offset possible higher costs through providing a lower spec level and/or reducing soft costs (marketing, etc.). In addition, possible lower mortgage rates will improve affordability and return some pricing power back to the builders.

Southern California

BUILDER | April 2025

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Southern California

BUILDER | April 2025

Rebuild LA Update:

Volunteer Ambassadors Making a Difference It has been 3 months since the devastating wildfires ripped through Altadena and the Pacific Palisades. The numbers of those impacted are hard to imagine with over 55,000 acres destroyed, over 16,000 structures gone, and 29 lives lost. With over 200,000 residents under evacuation orders, the task to Rebuild LA is greater than ever imagined.

From the moment the news broke, BIASC heard from members reaching out, ready to offer their support. With property and capital losses ranging from a low of $76 billion growing up to an estimated $131 billion, BIASC quickly did what we know how to do best: we mobilized.

Through expert guidance on wildfire mitigation and step-bystep education on the new home construction process, BIASC members have volunteered out in the community, willing to lend a hand, listen to concerns, and provide advice on where to start. Beyond the emotional and physical toll, ongoing insurance challenges and the persistent housing policy crisis have made it difficult for displaced residents to navigate the long and complex rebuilding process.

And that’s where BIASC Ambassadors come in. With residents and community leaders working to create events with vital resources available throughout the wildfire areas, BIASC as an organization and BIASC members have raised our hands to get involved! With more than 100 BIASC members stepping up to volunteer as Goodwill ambassadors, we’ve been attending community events to offer perspective, share expertise, and provide reassurance that these homes can be rebuilt with greater resilience.

Melissa Auten

Rebuild LA Ambassador

While the political climate continues to evolve, those wanting to rebuild simply want to understand how to start, and what it will cost and how long it will take. As those in the homebuilding industry know all too well, these questions rarely have simple, straightforward answers. However, our ambassadors are doing their best to provide clarity through their experience—helping homeowners better understand the rebuilding process.

With each of the events our ambassadors have attended—now more than half a dozen—we continue to learn and grow from every experience. In the next few months, we have multiple opportunities for you to join us.

As a reminder, we encourage you to speak broadly about the homebuilding industry, while also identifying members with rebuild expertise who can offer valuable products and services.

Please keep in mind that each individual seeking assistance faces a unique set of challenges and circumstances, and empathy and flexibility go a long way in offering meaningful support.

If you are still looking for a way to help Rebuild LA we would love for you to start your efforts by becoming an ambassador.

Please contact Meliss Auten at mauten7792@att.net to learn more about how you can get involved. 

Sharing expertise on the process of how to vet a contractor, how to look at estimates, how to work with multiple trades at the same time or explaining the benefits of working with a one stop shop builder has eased some pain points for those wanting answers.

Southern California

BUILDER | April 2025

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Southern California

2025 b i a s c . o r|g /April mob ileapp BUILDER

THE WOMEN IN HOMEBUILDING Edition

Women

THE IN HOMEBUILDING n o i t i Ed Southern California

BUILDER | April 2025

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Southern California

BUILDER | April 2025

If you’re looking for an example of someone in our industry you can unquestionably call a leader, Wendy Bucknum will be one of the most obvious picks. Besides rising from an entrylevel homeowner association position to a Division Director of Murow Development Consultants, a Crede Company, she was a driving force behind cityhood for Mission Viejo and has served on that city’s City Council since 2014.

One of the recommendations for her posted on Linked-In captures her leadership qualities well: “There is instant trust with Wendy. She’s a tremendous service leader - looking out for clients and colleagues, and delivering as promised.

She’s creative and with tremendous follow-through and she communicates complex ideas very effectively. Her volunteerism and service speak volumes about the day-to-day leader she is in her professional and policy life.”

We started our chat by asking if, when she first got into the industry, she was nervous about the industry’s reputation of being male-dominated. Here’s what she said: Wendy Bucknum: I’ve never been overly nervous about that.

I think it’s because I was always encouraged by my grandfather and my father and of course, my mother and grandmother. I was the oldest in the family, so I was always encouraged to do my best. I had strong male role models that never talked to me about what could and couldn’t be done by women. And my mom was very independent and taught me to be independent, too. As a result, I’ve always approached my life with the knowledge that if I work hard enough, I will succeed.

Anyone who knows me knows that I am a huge Buffalo Bills fan – and it’s Buffalo, New York too, not just the Bills. I feel like much of the positivity and work ethic I bring to things comes from my upbringing in a part of the country. The people of Buffalo and all the Great Lakes area of our country are hardworking with deep family ties. So, I’m that way, too.

That’s what set me up to believe that I have a heart, I have a

Southern California

BUILDER | April 2025

Wendy Bucknum

Division Director of Murow Development Consultants

good work ethic, and I believe that I can learn at just about anything. I started out in the industry on the HOA side for many years, which eventually morphed into working with developers.

The thing that drew me to it is that I love the idea of creating community. It’s in my personal life and the things that we are involved in our community as a family, and in my service to my city. I wanted to help these companies that build communities to get the HOAs set up properly from the beginning to help ensure a healthy community. That became such a passion for me that I never felt that I was “less than.” Are there times when a woman is a little bit nervous in this world? Yes, of course. But I have found that if you can find a commonality when you’re talking with somebody in a new setting, which happens to me all the time, before you know it, you’re getting connected.

THE WOMEN IN HOMEBUILDING Edition

Wendy Bucknum: Making a Huge Positive Impact

SCB: From your perspective as an elected official, if there was one thing you could change overnight about the industry, what would it be?

Wendy: What would I change? I think there are two things, if you’ll allow me two. One is big, and that is getting policies in California changed. Tom Grable said it perfectly, that we don’t have a housing crisis, we have a housing policy crisis. I heard him say that just last week to the Orange County Council of Governments, and I thought, “That needs to stick, that needs to change.” This changing of policies will help all of us create communities and housing, and it’ll be housing for everyone, at all levels, period. Let’s fix that, starting where it needs to start – at the state level, not with the cities. The cities will follow what the state tells them to do for the most part.

The other thing that I would change about the building industry itself, in the trade association aspect of it, is that the building industry could do a better job of really recognizing and supporting people that are members of the industry. BIA does a lot in this regard, but if you look at a Chamber of Commerce in a city, the people there all are genuinely trying to help other

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THE WOMEN IN HOMEBUILDING Edition

developers and homebuilders do. I’ll give you a great example.

I was invited as a Mission Viejo City councilmember a special surprise event that was happening at Mission Hospital, so I went and lo and behold, Rancho Mission Viejo donated $50 million to the hospital for a new whole new tower and medical facilities. That is a huge chunk of money that they just put into a community that they haven’t been building in for years. People think they just build and go away. But look at that. It was a beautiful thing, and what a great thing for me to witness – it was a perfect example of how my worlds collide. I love it when that happens.

SCB: We’re all agreed that we’re in a great and underappreciated industry that’s being made better by the greater number of women who are working in it. What can we do to encourage more women to join the industry? Or do you think that’s not really a problem anymore?

people that are in the Chamber of Commerce with them, right? So, this is more about the people, the companies, that are in the industry than it is about BIA itself, because we as individuals and companies could be better at that.

All builders, not just some builders, should be looking at the consultants and the various contractors and vendors that they use, and make sure they’re using BIA members. That would help membership in the Association, and it would create that connection, that accountability that comes because you’re seeing each other at events and meetings.

SCB: Turning that question around, what would you like people to understand about the industry that they don’t seem to understand?

Wendy: I think people don’t appreciate the relationships that you can build and the satisfaction that can come from seen something that comes from plans through to the opening day, when people are moving into their homes. I don’t think enough people understand the whole. We do, because we have the privilege of being in the industry, but if more people could experience the care and thought that goes into homebuilding and community building, they would appreciate this noble business that we’re in.

I think builders make a huge positive impact on communities.

They make places better. When they come in and do development or redevelopment, it’s better afterwards. There’s that park down the street that was improved because of some development fees that were paid. It doesn’t say this park was built by, you know, pick your builder.

The people don’t recognize some of the amazing things

17

Wendy: We are seeing leadership in that regard from of a lot of the large builders and developers who are seeing the benefits of the collaboration that comes with having women on the team. Look, men bring a very important aspect to this, so I don’t want to downplay that. I’ve had some male mentors, professionally and personally. But I do think the role of women is recognized and the welcomeness to women is happening, and that BIA has been a big part of it.

The Women’s Conference, which is now happening at many different chapters across California, is phenomenal. I’m so proud that I’ve been on the conference committee e since the start of it, and we are having our 10th year event this year.

It’s one of the best conferences of the year because we have women planning it, and it is a phenomenal experience every year, and every gentleman that comes is like, wow, this is amazing.

Consider a young woman at the start of her career. She’s just graduated from Chapman or Fullerton, and this job offer that comes in has her unsure if this is the industry that she wants to define much of her life. Would taking the job be a mistake?

Well, if she goes to the Woman’s Conference in her first year in the industry, she’s going see a group of people who are succeeding at all different levels of their careers and it’s going to be a very hopeful, inspiring event for her, showing her that she has a place in our industry. She’ll be encouraged because there’s some great camaraderie there, and some special things. Like, we have champagne. The other events have beer and cocktails, but at our event, we have champagne – how’s that for a welcome?

SCB: Do you think that the industry has changed so much that perhaps women considering entering the industry today no longer have the perception that it’s male-dominated?

Southern California

BUILDER | April 2025

SCB: You’re a wife, a mother, a director at your company and the Mayor Pro Tem of Mission Viejo. One has to wonder how you keep all that in balance – and that’s before considering all the committees you serve on.

What’s your secret?

Wendy: Let’s be honest, I’m not going to play the hero. The secret is that I don’t do it as well as I’d like a lot of the time.

Probably the one thing that I could do better is balancing with my family, my husband and children, because I really wouldn’t be where I am if it wasn’t for the support of my family. So, what I do is to be very careful about what I take on, and to always keep my priorities straight, which for me is God first, faith, family, work and then my service to my community. Service

to the community is a lot of where my heart is and also my family’s heart, which is a blessing because oftentimes my husband goes with me or my kids have gone with me, and so that’s been a way to really bring some things together.

During my day job, what I try to do is be very focused and protect the time that I’m working. You know, with the Building Industry Association and with our clients here at Murow Development, there’s no half-way, so I make sure I stay focused on taking care of things that I need to take care of. If a resident wants to speak to me regarding city issues, I say I can speak to them in the evening or on the weekend. I really protect my time during the day, so I can be laser-focused on doing what I need to do to serve our clients. Now, does that work perfectly all the time? No, it does not, because I serve on SCAG, the Southern California Association of Governments, and the Orange County Council of Governments, both of which have meetings during the day, so I have to allow flexibility there, oftentimes working in the evening or on weekends. And I do a lot of delegating. In my city role, we have a very capable staff, and I trust in them to do things like go through the SCAG agenda and brief me. I don’t go to SCAG to sit there and fill a seat; I go to make a difference. In California, it is sometimes an uphill battle, but I try. And having a good staff helps.

So, I guess it gets down to this: Delegating without micromanaging is my secret, such as it is. That’s what helps me balance out that those roles that I have so I can spend time doing things with family – which includes a lot of fun times we’ve had together at BIA and city events. My kids have been to a lot of open houses for new communities that are opening up. My daughter and her husband own a construction design business, and her love of designing, I like to think, may have come out of those events.

THE WOMEN IN HOMEBUILDING Edition

Wendy: That’s right. In fact, we are talking about changing the conference from a women’s conference to a leadership conference because we feel like we have largely achieved our goal of bringing something terrific to the industry by elevating women. We have brought attention to all the wonderful things women are doing, and all the women in leadership, like our many division presidents here in California. I’m so proud of them and how they are leading the way. There are so many of them, so there should be a different perception now.

SCB: Now we’ve got a question for you that we’re asking everyone: if you could describe your journey in homebuilding using a building material, what would that material be and why?

Wendy: It is, without a doubt, steel. I’m blessed to have a grandfather and a father who worked for Bethlehem Steel, so I have seen steel being made, and it’s a phenomenal thing to see – the molten metal, the incredible heat. I will tell you that like steel, we are refined through fire. I have been through fire as an elected official, as a person coming up through the world.

And then, of course, in the building industry, when you’re trying to get things entitled and you’re fighting the people who don’t want anything done, who never want to have anything changed, you go through very challenging times. That’s when you have to keep reminding yourself this is where the learning is happening, this is where the growth is happening, this is where the strength is happening. So yes, it’s definitely steel. 

Southern California

BUILDER | April 2025

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ENVIRONMENTAL ANALYSIS

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AIR QUALITY

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TRANSPORTATION & MOBILITY

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Southern California

| April 2025 BUILDER NOISE & VIBRATION

A Lifetime of Leadership If you’re looking for lessons in leadership, look no further than Jennifer Chung. She has been steeped in it for as long as she can remember, learning from her father, Nelson, President of Pacific Communities, and her mother, Christine, the company’s Chief Financial Officer. Now, as Vice President of the company her parents founded and a member of the San Bernardino County Chapter’s Executive Committee, Jennifer is putting of lifetime of leadership lessons to work.

So, when we asked her when she first felt that a career in homebuilding was the right choice for her, her answer wasn’t surprising.

Jennifer Chung: I literally grew up in the business, so there wasn’t really that aha moment. My dad is an architect by trade, so I have really come to appreciate the design aspect and how careful planning yields a superior product because it was really hammered in to me at a young age.

Every weekend, every day. My dad was always poring over floor plans, and we would go over them over the kitchen table on the weekends, when we would also go to model home complexes. It made me feel very connected to homebuilding from the start – it’s embedded in there, so I have memories probably as early as you can have them – the blueprints, memories of sitting on all the cool construction equipment on the job site, and licking stamps for mailers that we would send out by the hundreds, so your tongue would get a little gunky.

I think, at some point, maybe around ten or so, I thought about being a teacher. Then I taught a school lesson and quickly thought that was probably not a good career path for me. When you grow up in it, it’s kind of a different career path. You know, or you feel like you at least ought to give it a very good try.

Southern California

BUILDER | April 2025

Jennifer Chung Vice President of Pacific Communities

Southern California Builder: Having grown up in the business and now having worked in it for over ten years, has there been anything about homebuilding that was different from your expectations?

Jennifer: What was surprising about it, despite growing up in it, is that there are so many facets to it, and so many challenges in managing the projects. There’s the technical level, all of these things you have to know, and all the things that have to be right before you can sell a home, from a toilet in the bathroom to something regarding the entitlement process. You’re really all over the board, and you have to be responsible for every component, whether it’s hiring, project management, or budgeting, so you have to know a little bit about everything.

THE WOMEN IN HOMEBUILDING Edition

Jennifer Chung:

The overwhelmingness of all the details that it takes to put a community together is impossible to grasp until it’s actually on your desk and you’re working through it. You realize how much you don’t know and how much you have to rely on some very capable employees and consultants who have the experience to enable you to make the right decision. I luckily started in project management, which was kind of a rude awakening in itself, because going to school in New York, we only learned what we were taught, and often it wasn’t applicable in your actual situation. So, we were talking about skyscrapers and how to do a pro forma for that type of project, and now we’re in the single-family subdivision arena in California, and it’s just a different mindset. Everything about it is different.

SCB: Did people have false assumptions about you at the beginning of your career?

Jennifer: That’s a funny question for me because some of the people here at Pacific Communities have known me since I was four, so they know me well. Of course, no one

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THE WOMEN IN HOMEBUILDING Edition

tells you what their assumption of you is, but I think many people outside the company assumed that I happened to earn my place just because I’ve always worked so closely with my dad, from childhood and since moving back to California after college. I can understand that perspective, but I’ve never let it bother me. I think that if you stay humble, keep an open mind about what you don’t know and what you need to learn, and you perform, then you’ll be okay. The business is very experience-driven and I have a lot of respect for that. I think the more you know, the better, because every project is a little different and has its own challenges.

SCB: In your personal experience, is the historic and in many ways continuing male dominance in the business still a challenge for women entering the industry?

Jennifer: I’ve been to a lot of networking events and BIA events, and obviously it is still a primarily male dominated industry, in the sense that there are more men in it, not necessarily that they are dominating in a behavioral sense.

I don’t think that it really affects the day-to-day, because for everyone in this industry respect is earned and not easily given. You need to show that you’re knowledgeable, experienced and professional in every interaction, and you need to be confident in your abilities, work hard and be humble. That’s applicable in any kind of situation, whether you’re with women or men. I do find that there’s one nice thing about this industry, and that’s that if you have the right, positive attitude as a woman, people are more than willing to teach you and act as your mentor.

A lot of women now are willing to speak up and be assertive, which is good. My own approach is to be humble and respectful, and I find people are always willing to listen and engage with me. I can’t say that being a woman in the industry doesn’t affect us, but it comes down more to being about yourself, your attitude, how you’re willing to work with others. Incidentally, what’s funny is that in our company, I would say most of our managers are female – not intentionally; it just so happened to pan out that way.

SCB: That’s not surprising because if you hire with true objectivity, you have no control over what the mix is. And on the subject of surprises, did you gain any unexpected life lessons from your work in the industry?

Jennifer: Of course, I’ve had life lessons from the whole navigating through a family business experience, but when thinking about this question in the broader terms of working in the industry, I think it’s that most people underestimate the power of good management. In school, you talk about all the technical skills, the selling techniques, the construction, the costs, all this knowledge that is very important. But if you ask anyone in any organization, they’ll tell you that it’s good management that makes all the difference. I really came to understand this here with our own internal challenges that came with the bankruptcy last August of our solar partner, SunPower. That really threw us for a loop because overnight we had closings delayed and people who had moved in but weren’t able to activate their solar panels. Our director of purchasing was able to create a work-around for us and find another solution, although it was still painful and affected just about every aspect of our business. It was good management that got us out of it – the ability to pull your team together, get everyone on the right path, and have them work through to the other side. With good management, a crisis like that helped our culture and the overall strength of the company. That has outshined the other lessons that I’ve learned.

SCB: Do you have a proudest moment on your job?

Jennifer: I wouldn’t say there’s one proud moment.

Instead, there are multiple proud moments, small moments, nothing that you would go on stage to get an award for.

They are mostly moments when I was proud of the team, like with SunPower’s bankruptcy. They jumped on it and were able to transition quickly – that’s the power of having a good team, and that’s something to be proud of. There isn’t anything in particular about myself yet, but I think that time will come.

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Southern California

BUILDER | April 2025

Jennifer: Mine would be lumber because, first, lumber can be cut down to the right size. Each framing member is designed to go somewhere specific to create a certain room, and the many pieces build on each other. I liken it to all the small steps I’ve taken throughout my career, my first being my high school senior project, which was building an energyefficient home model. Then there were summer internships on the job site, and college with urban studies and real estate development classes, and internships, and working in the family business – all of these specific pieces built the framing of the house that is me. And of course, things don’t always go as planned, so we sometimes have to change this, change that, deviating from the original plan to enlarge a bathroom or a pantry or something like that, and lumber goes along with those changes. I see that as the flexibility you need to succeed. Lumber is flexible, and I’m flexible because in this industry, you have to keep an open mind about things to get the most benefit. 

Southern California

BUILDER | April 2025

THE WOMEN IN HOMEBUILDING Edition

SCB: Now as a last question, one that we’re asking everyone: If you could describe your journey in homebuilding using a building material, what would that material be and why?

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Southern California

BUILDER | April 2025

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BUILDER | April 2025

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At 34, Emilie Simard is at the forefront of a new generation of homebuilding industry leaders, already serving as Director of Forward Planning for Shea Home’s sprawling Southern California Division. Entering the industry in 2013, her experiences and expectations were markedly different from those of women who came into homebuilding one or two generations earlier. To get things started, we got right to the point, asking her if she has ever had to prove herself in a situation where she felt that a male counterpart wouldn’t have had to, and she had to think for a moment before answering.

Emilie Simard: I’m sure there have been instances, but I really try not to focus on male versus female in the industry or in general, and I’ve always worked on predominantly male teams.

Honestly, for the most part, I’ve been really fortunate to receive respect and opportunities based on my work and who I am as a person. Of course, there’s that underdog feeling, especially when you add youth to the mix. So, my way of dealing with it is to not try to actively prove myself to anyone. I feel like if you work hard, get results, and surround yourself with the right team, you shouldn’t feel like you have to prove yourself except to yourself.

But if I were to say something to younger professionals, particularly women in this industry, it would be to be prepared, to know your stuff. And once you demonstrate that you’re competent, capable, and resilient, any doubts tend to fade quickly. Resilience is the key in this business, for sure.

Southern California Builder: Have we reached the point where asking this sort of female vs. male question has become less relevant?

ES: I would agree with that. Sometimes I feel like the more emphasis we put on women as a minority or somehow making them seem like a detriment, it’s creating this idea that we need to compensate for being less adequate. That’s obviously not the case. I’ve been lucky in that a lot of great men have helped

Southern California

BUILDER | April 2025

Emilie Simard

Director of Forward Planning for Shea Homes Southern California Division

pave my path and have been supportive mentors to me. So, there are times when you have to prove yourself in general, whether that’s with men or women. And I think that’s why I think age comes into play more for me - a lot about our industry is about experience. You see somebody who’s been in the industry for decades, and you just assume or know right away that you can trust them. I haven’t really seen issues outside of that.

In fact, I feel like I’ve been talking about the differences in age and length of experience quite a bit lately because people have been noticing that there seems to be a generational gap in our industry that’s really starting to show, and I’m starting to think that’s true. Why aren’t more people my age in this industry?

This generational gap is creating an issue with hiring. During the downturn, real estate wasn’t exactly a popular career path, so I was lucky that in the midst of all that, I was able to find my way into the industry. What’s more important, then, is to focus on getting more young people to join the industry.

THE WOMEN IN HOMEBUILDING Edition

Emilie Simard: Success Is About Where You Put Your Energy

SCB: When you were one of those young people trying to decide on the industry that you would make your mark in, what was it that drew you to homebuilding?

ES: Very early on, in the summer before my first year in college, I worked for a local Chamber of Commerce and I began sitting in on City Council meetings and really getting hooked on tracking projects and seeing how they were unfolding. That led at first to thinking I would get onto the public policy path, but I quickly realized that politics probably was not going to be for me and I pivoted toward real estate. In college, I worked for a prominent broker in Orange County and I found myself most interested in his developer clients, mainly custom home builders, and that’s when I started thinking that this is what I want to do. It encompasses everything I like about working with cities, intricate design, and careful planning.

At the time, I didn’t even realize that homebuilding was an

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THE WOMEN IN HOMEBUILDING Edition

industry in itself. So, it wasn’t until a real estate law professor encouraged me to explore development as a career path that it all clicked. After college, I landed my first job with a small infill developer. Literally, we were a three-person team and did everything from acquisition, raising our own capital, entitlements to managing construction, stabilizing assets, and selling them. With a bootstrap builder, you have to be very creative – raising capital, finding sites that were going to be compelling, and focusing on balancing interests to get through the entitlement process as a small team, which is much different from that process with a larger builder. So, there were a lot of challenges there, but I learned a lot. And that’s where I really got hooked on the entitlement process. And it’s also where I discovered that I was a bit of a masochist, because, you know, you have to be, and you have to pair that with resilience and optimism.

SCB: With your title, Director of Forward Planning, are you seeing any emerging technologies that excite you?

ES: Yes, one hundred percent. I’m definitely starting to embrace AI, especially ChatGPT. I wouldn’t call myself super technologically savvy, but I have been implementing it a lot.

When it’s used correctly, it’s incredible. It makes life a lot more efficient. In our industry, we constantly have to navigate legislation, municipal codes, and housing elements. It’s a ton to track, a lot to read. Tools like ChatGPT or Notebook can scan hundreds of pages in seconds and pull out key takeaways, summarizing information in a way that really makes it easy to digest. Once they have the documents uploaded, you can be extremely specific in what you’re looking for, and they can spit it out to you in seconds. To me, it’s made a lot of the work on the front end of due diligence and entitlement a lot more efficient from a day-to-day perspective.

But what excites me the most is the potential for AI to streamline the plan-check processes for by-right projects, housing element sites, and specific plan areas. I’m super passionate about this; There’s no reason why we shouldn’t be able to quickly receive ministerial approvals for these sorts of projects, and I feel really strongly that AI can help streamline these processes with cities. It would be able to verify zoning and design compliance instantly, getting rid of a lot of bottlenecks that we face upfront. Being able to upload plans electronically and have them scanned for compliance with automated suggestions or checklists for site planning, design, and infrastructure could shave months off entitlement and plan-check processes. At this point, a City Council isn’t required unless development agreements are involved. So, for these by-right or housing element projects, AI would take the subjectivity out and keep it down to compliance, which is what these sites need anyways to get approved.

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SCB: That was an unexpected and provocative answer – and speaking of provocative, have you had any really wild or crazy experiences in your career?

ES: This is an easy one for me. I have a project that will probably always be in my mind as the first big hurdle I had to tackle. I worked on an entitlement project that was supposed to take about a year, involving a zone change, a general plan amendment from commercial to residential, with no affordable component and no major complications. I worked on a nearly identical project in a neighboring city, directly adjacent, which we completed in twelve months or so. So I thought I would be in and out around that same time frame – but it took over three years!

At the start, we had city staff, the city manager, and the city attorney aligned with our vision, but six months in, after staff reviews and completed CEQA studies, everything changed and turned on its head. There was a ton of turnover with the city, nearly wiping out everyone we had been working with.

They brought on a new community development director, and staff noticed inconsistencies in how the previous regime interpreted our plans’ compliance, so the new leadership pressed stop. They wanted a whole new site redesign, and it caused a ten-month delay for us to rework it.

So, after starting off on a great note, we had to do a harsh pivot, all the while keeping our seller comfortable that we were capable and moving it forward. On top of that, we faced highly engaged, highly vocal community opposition, and they were very organized, knowledgeable, and relentless. They organized protests, were in the local newspaper every month, packed our hearings – basically everything you don’t want as an infill builder.

When we were finally deemed complete, after a few years, and started moving forward with the public hearing process, we had two failed Design Review Committee hearings, and the Planning Commission was not supportive. We had to shift strategies, so instead of trying to win over groups that just weren’t budging, we focused entirely on the City Council. Ultimately, that’s what we needed. Leading up to the hearing, we met with each member multiple times. They asked the right questions and pushed for some key changes that we were open to. We wanted them to buy into what we were doing and feel like they were part of this process of getting us through the finish line. And, most importantly, they trusted us. Our district councilmember became a champion for the project, which was really an integral piece. After years of navigating this whole process and obstacles, we got unanimous approval at City Council.

So, I think that qualifies by itself as wild and crazy, but it was really the energy in chambers that night that was something

Southern California

BUILDER | April 2025

For me, that project was important because it reinforced what I really believe about our industry and entitlement specifically – that success isn’t just about persistence or how knowledgeable you are; it’s where you put your energy. It’s about balancing interests and keeping all parties engaged and ultimately never losing sight of the human element in what we do. That’s important and something that a lot of times it’s easy to lose sight of because you get bogged down and frustrated, and you have to be accountable to your seller or your equity partner and you’re up against a timeline. Just remember that at the end of every transaction is a human – that helps you bring everything to where it needs to be.

SCB: Did that project utterly destroy the community and ruin people’s lives like the opposition said it would?

ES: (Laughing) No, we call it a rising tide. You take a distressed asset and you build value into the community – that just isn’t seen upfront. It can take a long time for people to see development that way.

SCB: Is there a particular misconception about the industry that you would like to change?

ES: It’s just that, the idea that we are going to ruin people’s world. There’s still such a nefarious stigma to being a builder, because people think that we are coming in, buying land, bulldozing everything, throwing up houses as cheaply as we can, collecting revenues, and then walking away with tens of

Southern California

BUILDER | April 2025

millions of dollars. They don’t see the layers of approvals we go through – CEQA requirements, infrastructure improvements we do for the city, in-lieu fees, impact fees, land development costs, construction costs. So, I always find it amusing when I lay all this out – even for my family, because they’ve asked the question, too. Once you start breaking it down, people usually end up wondering why you would even want to build in California with all the red tape increasing costs.

So, to the question, I wish there was more recognition of how much responsibility homebuilders take on to create thoughtful and sustainable communities, and that we’re not just building homes, but we’re shaping neighborhoods and ultimately investing in the future of the cities that we build in. That’s the overall goal, for people to see more of the heart of the home building industry, and we could do a better job as an industry to educate the communities and the cities. Wouldn’t it be great if that was more of this perception, and not those archaic assumptions about builders?

THE WOMEN IN HOMEBUILDING Edition

I don’t think I would ever be able to forget. I even had to be walked out of the City Council chambers with my firstever police escort – that was the cherry on top that really encompassed the struggle of that one.

SCB: We’ve come to the part where we ask everyone: If you could describe your journey as a homebuilding material, what would that material be?

ES: The first thing that comes to mind is conduit. Maybe I spent too many years in the utility industry, but to me, conduit represents what I do. You know, so much of what we do is connecting different people, teams and interests, keeping everything moving forward and ensuring that all the energy and effort that we put into a project actually gets to where it needs to go. Dry utility infrastructure will always be my foundation, just as it’s what’s built first as the foundation of a new community. So, for me, it’s conduit. 

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BUILDER | April 2025

Melessa Wright is Director of Marketing and Business Development for Pacific Utility Installation, so she knows everything from below the ground up about being a woman on the job sites and in the superintendent meetings of the homebuilding industry. And she loves it!

We started by asking her when was the exact moment when she knew that the homebuilding industry was the right place for her.

Melessa Wright: It was in 2002, when I was first getting my start at Public Utility Installation, so I’ve really known since the very beginning of my work in the industry that it’s where I wanted to spend my career. The owners of the company I was working for at that time gave me an opportunity to get out into the field and do some job site walking, just to see what was really happening out there related to our scope of work. Through that, I started attending job site meetings held by DR Horton’s Vice President of Land Development at the time, Scott Clark.

They were a big customer of ours back then and they remain today.

So, one day I walked into a superintendent’s trailer for a meeting where I was just one of 15 trades all gathered around planning tables. I was there to be a fly on the wall, to see what I could pick up about where our company would come in the process, what obstacles we should be looking for, and when we would be needed and why we’re needed. As you’d expect, the room was full of men. And then this slew of women walked in who supported Scott as his land development coordinators.

Southern California

BUILDER | April 2025

Melessa Wright

Director of Marketing and Business Development for Pacific Utility Installation

Those women were very intelligent, and they were fierce, and they were ... they didn’t take any crap, you know.

Plus, they were fun and they welcomed other women. So, on that day when I got to see them engaged like that in a majority male environment, it made me feel like, yeah, I could do that too – there’s something here for me. Not only were they an encouragement at the start of my career, but I ended up staying close with most of those women from the superintendent site visits that we did 25 years ago.

There’s one other thing that those job site visits did to assure me that this is where I wanted to spend my career, a “You don’t know what you don’t know” kind of thing. I didn’t know the magnitude of all the things that have to take place to build a home. I just knew that the lights turned on and the phone rang, and you had water coming to it. Getting on those job sites and seeing how a giant plot of dirt gets transformed into a neighborhood, how that happens from start to finish, then coming back and seeing the families moving in, the schools opening up, and all the other parts of a community – it just felt really exciting to be a part of any part of that, and it still does.

THE WOMEN IN HOMEBUILDING Edition

Melessa Wright: Digging Being A Woman In Homebuilding

SBC: As your career progressed from those first days, what unexpected lessons have you learned?

Melessa: I don’t know whether this was unexpected or was just something that required maturing within myself to understand. It’s to be a person who asks questions, who isn’t afraid to ask questions. Nothing is dumb, so ask. I was very insecure in the beginning because there 30

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And I’ve grown a ton by gaining the courage to ask questions. So, this is how I apply that lesson: I encourage the people who work under me to speak up.

Come and stand behind me. If you hear me talking on the phone and something piques your interest, or I’m doing something that you’re curious about, come stand right behind me, watch and ask me questions about it. Be inquisitive.

SCB: The industry has grown to be much more women-friendly, but have you ever had prove yourself to a male counterpart in a way that a male might not have to?

Melessa: You know, I thought about that, and I think that when you show up and you are the only woman in a group of 20 to 25 males, that by itself is proving that you deserve that spot, you deserve that space. In my experience, men can show up and be on the periphery without being considered oddballs or out of the norm. But when women show up, they think, “Okay, what’s she doing here? What can she contribute? Is she just showing up because the company’s sending a woman out?” So, if I’m going to show up, I’m going to show up with something in my pocket. I will have two or three questions that I will ask while I’m there, so that I establish that there is a reason for me to be there. I don’t think that a lot of guys have to do that, so I love it when you can tangibly see the energy in a room shift when a confident and capable woman shows up.

It’s more positive now than when I started in the industry 25 years ago, when it was a bit more shaky. But now it’s

Southern California

BUILDER | April 2025

more like a woman shows up and she starts commanding a presence. I like that because, in all honesty, a lot of the guys are looking for someone to speak up, to run this thing. That’s why in many of the meetings that I’ve been in lately, women are jumping in and they’re leading the conversation.

SCB: Now we’ve got a question for you that we’re asking everyone: if you could describe your journey in homebuilding using a building material, what would that material be and why?

Melessa: That’s a great question -- you’ve got my mind reeling a bit. So, we trench, we open up the ground, right? So, my material would be a trench. Our conditions are constantly changing. Just because it looks one way on paper does not mean that’s what it will be like when you open it up. If you hit a boulder, or you hit groundwater, or you hit sugar sand and the sides are going to cave in, you’ve got to use your experience and best knowledge to figure out a way to get the job done, and done right. Whether you follow a religion, or you follow a meditation, or you just follow the way that you’ve been raised, you may think that you know exactly what you’re supposed to do. And then along the way, suddenly you have things caving in. It’s great to stand on a set of rules, but you’ve got to be flexible, and you have to be able to value engineer your life because you’re going to hit obstacles 90% of the time, and that’s going to make it harder to push through.

THE WOMEN IN HOMEBUILDING Edition

were always a lot of big brains in the room, but what I’ve found out is if you don’t ask questions, you get left out of the conversation. People will move forward, and you will have excluded yourself to a degree by not being a part of the conversation. Today, I will sometimes ask questions that make me squirm in my seat – but fundamentally, I am qualified to ask questions of people that are much more qualified than me. That’s the whole point, isn’t it? You don’t ask questions of people who don’t know as much as you do.

SCB: Is there anything else you’d like to share?

Melessa: Yes! One of my favorite things about networking at BIA events is how people truly engage. I would encourage the women reading this article not to be afraid to talk to other women. We’re all a bit nervous about how we present ourselves. Are we coming off too this or that, or will anyone think I’m the oddball – all the fun stuff that women walk into any room carrying with them. But I love networking within this organization because there are a bunch of really, honestly, bad-ass women that I want to be like. Don’t miss an opportunity because you’re insecure; push through it.  32

33

Southern California

BUILDER | April 2025

Leanne Pham’s passion for homebuilding runs deeper than the obvious excitement that comes with being on the marketing team of a homebuilder; in her case, Landsea Homes. For her, the passion also comes from seeing the next generation of building industry leaders get their start. As last year’s NextGen Chair, she believes the relationships that are formed early in one’s career are the foundation of excellence.

We wondered how she felt at the beginning of her career in homebuilding.

Leanne: I joined Landsea Homes just over five months ago, so it’s still a new role for me, and that sometimes makes me remember how I felt when I first came into the industry. Before I got my first homebuilding-related job with the creative agency P11, I didn’t even know this industry existed. I came from a job in commercial real estate that couldn’t provide me with an opportunity to do marketing, so a position at P11 was very attractive to me, and since it is so focused on this industry, it was an excellent way to be introduced to homebuilding. And, by happy coincidence, one of the accounts I worked on at P11 was Landsea Homes, where I’m now their Marketing Manager.

When first going to industry events, it was intimidating because it was all so new and everyone seemed to know each other so well. At these Greater BIA events, many of the people were older than me, and I didn’t know if we could relate to each other. When I saw younger people, I gravitated towards them because I felt we could talk more easily and relate more.

Southern California

BUILDER | April 2025

Leanne Pham

Marketing Team of Landsea Homes

That’s why joining NextGen was so great. There I was with a younger group of people that were starting in their career, and I could relate to them. They were going through the same situations, even feeling the same sense of intimidation I felt when attending those large BIA events. It wasn’t until I joined Danielian Associates where my love for the industry grew and I attended tons of BIASC events. I was able to create the connections that I once saw others enjoying when I attended my first events.

I am super thankful to Danielian and to my boss at P11 for introducing me to this industry.

SCB: How would you express the importance of joining NextGen to a young person just entering the industry?

THE WOMEN IN HOMEBUILDING Edition

Leanne Pham: Caring for the Industry’s Newcomers

Leanne: Let’s take one step back first. When entering the industry, joining BIA itself is an important step to take because of all the advocacy it does on behalf of the industry and the education it provides. That will help you to understand and appreciate the complexity and challenges that go into building a new home.

Then, joining NextGen gives young leaders a place to get involved and be exposed to that whole realm of challenges on a beginner basis, while giving you a place to connect with peers and create the lifelong relationships with people who will be your support group no matter what stage of your career you’re in. I’ve made some close friends through NextGen, and I probably wouldn’t have had the opportunity to meet them at the big functions with their large attendance. Now when we attend Greater BIA events together, we can tackle it head on and meet people who aren’t a part of NextGen. 34

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SCB: As someone who is very much in touch with the people joining the industry today, do you feel like women still worry that they might be entering a maledominated industry?

Leanne Pham: Personally, I think that idea is becoming outdated. Some people have said to me that they feel that homebuilding is still male-dominated, but maybe because of the field I’m in, marketing, that’s not what I have encountered. I see a positive mix of women and men working well together. I’ve been involved in Barbara J. Stewart’s coffee chats, where it has comesup as a topic for the women who were in the industry years ago. I’m thankful that I’ve never personally encountered the barriers that they had to overcome. I respect them for helping to pave the way for us women, so now we can be in a position where we can excel in our roles, taking leadership roles that maybe back then weren’t an opportunity for them.

There are so many women in the industry who are in leadership roles, and I am thankful for my many mentors.

I was fortunate to have had Nicole Burdette, SoCal Division President of Brookfield Residential, as a mentor, and learning about all the challenges and obstacles she overcame to get where she is now is very inspiring for any gender. In addition, I’ve had years of mentorship from Cassie Cherry, Director of Client Relations & Marketing at Danielian Associates, who taught me about marketing and always advocated for my success in this industry. I believe that if you’re passionate about what you do, you will be rewarded, and if you work hard, you will achieve your goals – it’s about you yourself, not about male or female.

I’ve always said to people that if there’s a glass ceiling over you, you’re at a company that obviously don’t want

Southern California

BUILDER | April 2025

you to excel, so you need to find a place where they’ll help you grow and pave a successful path for you that aligns with your goals.

SCB: All of us have difficult days. What motivates you to keep going on those days?

Leanne: Honestly, it’s that I’m grateful for the company I work for and the people I’m surrounded by, and especially the team I work with. What I do affects those around me, whether it’s my boss, the people directly on my team, or all the people out in the field who have a vested interest in seeing Landsea succeed. There’s a difference between knowing what you do has a purpose and understanding how your purpose falls in line with the overall process – and it is my role in the overall process that keeps me going. I love my role here because I know what the greater picture is and how I contribute to that greater picture, and how what I do contributes to that greater goal. I like the goal, which is to provide someone with a new home and all it provides. And it’s also very motivational to me that I work for a company that truly cares about its employees.

SCB: Finally, here’s a question we’re asking everyone: If you could describe your journey in homebuilding using a building material, what would that material be and why?

THE WOMEN IN HOMEBUILDING Edition

Yes, we’re stereotyped as a ‘social group,’ but we have so many other events such as Evening Buzzes, where members can meet industry leaders in an intimate roundtable setting to learn about their personal and professional journey. That helps break through the intimidation because you learn that even though these people are seen as leaders in their company, in reality, they’re individuals like us and were once where we were.

Leanne: It would be Spanish tiles for roofing. They are timeless, classic, and durable. This industry is going to be around forever and I hope to be in it for the rest of my career. Spanish tiles, besides being one of my favorite colors, are resilient to all sorts of weather, and I’m very adaptable and resilient in the situations I’m in. Finally, I like the fact that they’re not very straight. They’re kind of curved, and I’m not a straight-line girl. I’m more up and down, left, right, going in all different directions but solidly getting where I need to be, want to be. My path may not be linear, but I’m grateful for the life I have and the career I’m in now and what got me here to this day. 

36

BIA COACHELLA VALLEY CHAPTER

MEET THE BUILDER, HOUSING PANEL & ELECTED OFFICIAL RECEPTION AGENDA

THURSDAY, MAY 1, 2025 WDC KITCHEN & BATH CENTER

BIASC JOINT REGIONAL AND CHAPTER BOARD MEETING (4:30 – 6:00PM) MEET THE BUILDER “ROUND ROBIN PITCHES” (5:00 – 6:30PM) GENERAL AND ELECTED OFFICIALS WELCOME RECEPTION (6:30 -7:15PM) HOUSING PANEL DISCUSSION (7:15 – 8:00PM)

TERRY KENT

JIM VAUGHN, ESQ

CRESTWOOD COMMUNITIES

PROCOPIO

PETE AYON P-AYON PLASTERING

KEVIN BLIGH TESERRA

JESSE FRESCAS JR

DARLENE SLATER

RICHARD TORRES

STAN MCNAUGHTON

DAVID DEWEGELI

CAPITAL BUILDING SERVICES.

WDC KITCHEN & BATH CENTER

CHASE

MCNAUGHTON PROPERTIES

PULTEGROUP

MIKE BALSAMO

NICOLE MURRAY

ALAN BOUDREAU

JEFF MONTEJANO

DAIN FAINA

SHEA HOMES

BOUDREAU PIPELINE

DAVE BARTLETT BROOKFIELD RESIDENTIAL

TOM GRABLE

RANCHO MISSION VIEJO

TRI POINTE HOMES

BIASC CEO

WILLIAMS HOMES

LISA FJELSTAD TAYLOR MORRISON

SUNTI KUMJIM

STEVE LAMOTTE

HAGGAI MAZLER

BILL MCREYNOLDS

GREG MCWILLIAMS

ERIC NELSON

IRVINE COMPANY

KB HOME

TOLL BROTHERS

FIVE POINT

TRUMARK HOMES

NATHAN KEITH

WES KEUSDER

TEJON RANCH

KEUSDER HOMES

KNE REAL ESTATE

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JEREMY PARNESS

GREG SHAIA

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PETER VANEK

CHARLES GALE

JENNIFER HERNANDEZ

MARK HIMMELSTEIN

LEWIS GROUP OF COMPANIES

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37

WDC Kitchen & Bath Center

78740 Highway 111, La Quinta, CA 92253

Join the BIA Coachella Valley Chapter for an insightful Meet the Builder, Housing Panel & Elected Official Reception featuring: Speakers including industry experts, community leaders, and policymakers Valuable opportunities for networking and collaboration Critical knowledge on the future of housing in the Coachella Valley

BUILDER | April 2025

SouthernNOW AT BIASC.ORG REGISTER California

THE WOMEN IN HOMEBUILDING Edition

CONGRATULATIONS The Building Industry Association of Southern California proudly celebrates Laura Salgado, Vice President of Events, on her incredible 25th anniversary with BIASC! For a quarter of a century, Laura has been the heart behind our most memorable events, bringing our members together and helping shape the strong, vibrant community we are today. Her passion, professionalism, and unwavering commitment to our mission continue to inspire all of us.

Thank you, Laura, for 25 years of outstanding service and impact.

Here’s to the legacy you’ve built—and the amazing moments still to come!

Southern California

BUILDER | April 2025

38

BIASC

Washington DC Trip April 1, 2025

39

Southern California

BUILDER | April 2025

Advocating for the Building Industry

in the Nation’s Capital This month, the Building Industry Association of Southern California (BIASC) brought its voice to the heart of American policymaking—Washington, D.C.— with a clear mission: to advocate for solutions to the housing crisis and support rebuilding efforts across Los Angeles County in the wake of recent devastating fires.

In a powerful show of unity and purpose, BIASC leadership and members engaged in high-level meetings spanning the White House, key federal agencies, and bipartisan legislators from both the Senate and House of Representatives. These discussions underscored the urgent need for federal support to address Southern California’s housing policy challenges and emphasized the importance of a stable, responsive regulatory environment that empowers homebuilders to create opportunities for families and communities.

This impactful trip demonstrated more than just the strength of our association’s voice—it reflected our steadfast commitment to ensuring that the housing needs of our region remain front and center on the national stage.

Southern California

BUILDER | April 2025

We are especially proud of the collaboration and dedication of our BIASC team members Ana Gromis, Adam Wood, Carlos Rodriguez, and Scott Wilk, whose tireless efforts helped make this advocacy trip a success.

What inspired us most during our visit was the encouraging bipartisan support we received from elected officials who recognize the critical role our industry plays in shaping the future of Southern California.

As we look ahead, BIASC remains deeply committed to our mission. We will continue to “BUILD THE FUTURE” by advocating for innovative approaches to housing policy, and cultivate relationships with leaders at every level to ensure that Southern California remains a place where housing opportunity is not just a dream, but a possible reality for all. 

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Southern California

BUILDER | April 2025

Save the Date

April

17

May 1 May 5

April

19

Efficiencies with Technology Monday, April 17, 2023

Temecula Creek Golf Club

BIA Coachella Valley Chapter Meet the Builder, Housing Panel & Elected Official Reception BIASC Greater Sales & Marketing BIA Orange Networking County Chapter Annual Golf Tournament Council Event

May 8

BIA Coachella Valley Inland Empire Joint Wednesday, AprilChapter 19, 2023 Mid-Year Economic Update To Be Announced

May 13

GSMC Breakfast

May 21

BIASC Special Evening Industry CSBC - Eliant Surveys: Managing with Customer Feedback Leaders

April

20

May 28

BIAOC Chapter/BIA Chapter Thursday, April Los 20,Angeles/Ventura 2023 Meet the Builder Richard Nixon Presidential Library

June 2

BIA Los Angeles/Ventura Chapter Golf Tournament

June 6

May

8

June 18 June 19 June 20 June 24

June

1

June 25 June 26

BIA Orange County Chapter Women’s Leadership

BIA Orange County Chapter Conference Golf Tournament

BIA San Bernardino County Chapter Top Golf Event Monday, May 8, 2023

Cota de CazaEvening Golf &Buzz Racquet Club BIAOC NextGen

BIASC Mechanics Lien Webinar

BIA San Bernardino County Chapter & BIA Riverside BIA Orange County Chapter Angels Game Chapter vs Red Sox Joint Top Golf Event CSBC - CX Best Practices Roundtable

BIASBC & RC Joint Top Golf Event Top Golf in Ontario

BIA Riverside County Chapter Government Affairs Workshop

July 16

BIA Orange County Chapter CSBC - Summer Women inMixer Leadership Conference

July 16

BIAOC NextGen Mentorship Wrap Up

June

9

Events

April 30

BIA Riverside Chapter Golf Tournament CSBC - Managing Warranties, Workload & Creating

biasc.org/events

2025 BIASC EVENTS

Friday, June 9, 2023 City National Grove of Anaheim

To register & for more information: biasc.org/events For event and sponsorship inquiries, please contact lbarber@biasc.org

Southern California

2025 SUBJECT TO CHANGE* | April BUILDER*ALL DATES

42

OC NextGen

Mid-Year Mentorship February 6, 2025

43

Southern California

BUILDER | April 2025

Save the Date

April

17

Monday, April 17, 2023 Temecula Creek Golf Club

July 18

BIASC Advanced Mechanics Lein Webinar

July 24

BIAOC Chapter Model Home Tour - Orchard Hills

August 8

April August 13

BIASC Greater Sales & Marketing BIASC Southern California Water Conference Council Networking Event BIASC Greater Sales & Marketing Council Summer Wednesday, April 19, 2023 Social To Be Announced

August 14

CSBC - HOA Best Practices

August 20

BIASC Special with BIA Riverside CountyEvening Chapter Wine EventIndustry Leaders Wilson Creek

19 April

August 26 or 27

20

Thursday, April 20, 2023 BIA Los Angeles/Ventura Chapter Dodgers vs Reds

August 28

BIA San Bernardino County Chapter Government Affairs High Desert Virtual Forum

August 28

BIAOC Orange NextGen Cornhole/Pickleball Tournament BIA County Chapter Golf Tournament

May

8

August 28

September 10

September 10

June

1

September 17 September 19 September 25 September June 26

9

Events

July 17

BIA Riverside Chapter Golf Tournament SAGE Breakfast

biasc.org/events

2025 BIASC EVENTS

Richard Nixon Presidential Library

BIA Coachella Valley Chapter - Berger Iceplex Events Monday, May 8, 2023

BIA Riverside County Chapter & BIA San Bernardino Cota de Caza Golf & Racquet Club County Chapter Summer Joint Event & IE Emerging Leaders

BIA San Bernardino County GSMC Virtual Discussion Chapter & BIA Riverside Chapter Joint Top Golf Event BIASC PAC Gala

BIASBC & RC Joint Top Golf Event Top Golf in Ontario BIASC Mechanics Lien Webinar

BIA Orange County Chapter BITA Wine Event

BIA Orange County Chapter Women in Leadership Conference BIA Orange County Chapter Annual Softball

Tournament

Friday, June 9, 2023 City National Grove of Anaheim

To register & for more information: biasc.org/events For event and sponsorship inquiries, please contact lbarber@biasc.org

Southern California

2025 SUBJECT TO CHANGE* | April BUILDER*ALL DATES

44

BIA Orange County Chapter

Rum Event March 7, 2025

45

Southern California

BUILDER | April 2025

Save the Date

April

17

BIA Chapter BIASC Riverside Greater Sales & Marketing Council Golf Tournament SoCal MAME Awards 2025 Monday, April 17, 2023

October 1

BIA RiversideCreek County Golf Chapter Government Affairs Temecula Club Workshop

October 3

BIA Orange County Chapter Government Affairs/ BIASC Greater Sales & Marketing Educational Series Workshop Council Networking Event

April

19

TBA

2025 Building Industry Wednesday, April Show 19, 2023

TBA

BIASC Builder vs Associates Golf Tournament BIS

October 16

BIA Riverside County Chapter & BIA San Bernardino BIASC Special Evening County Chapter Installation Gala with Industry Leaders

April

To Be Announced

October 22

20

BIAOC NextGen Evening Buzz/GA Workshop Thursday, April 20, 2023

October 22

CSBC - Volunteer Opportunity

October 23

BIASC SAGE 55+ Housing Council SAGE Think Tank

October 24

BIA County BIASC Orange Advanced Mechanics Lien Chapter Webinar Golf Tournament

May

8

October 29

Richard Nixon Presidential Library

GSMC Roundtable Discussion Monday, May 8, 2023

November 3

BIA Losde Angeles/Ventura TrapClub Shoot Cota Caza Golf &Chapter Racquet Tournament

November 6

BIA Coachella Valley Chapter Annual “Shots in the BIA San Bernardino County Chapter & BIA Event Riverside Chapter Night” Golf Networking Joint Top Golf Event

June

1

November 14 November 19 November 20

June

9

December 3

Events

September 27

biasc.org/events

2025 BIASC EVENTS

BIA Orange County Chapter Installation Gala

BIASBC & RC Joint Top Golf Event Top Golf in Ontario BIASC Greater Sales & Marketing Council Women’s

Leadership Breakfast

BIA Orange County Chapter BIA Los Angeles/Ventura Chapter Installation Gala Women in Leadership Conference Joint IE BIA Riverside County Chapter & BIA San Friday, June 9, Chapter 2023 Elected Official Reception Bernardino County City National Grove of Anaheim

To register & for more information: biasc.org/events For event and sponsorship inquiries, please contact lbarber@biasc.org

Southern California

2025 SUBJECT TO CHANGE* | April BUILDER*ALL DATES

46

BIAOC 58TH ANNUAL GOLF TOURNAMENT MONDAY, MAY 5, 2025 COTO DE CAZA

presented by

Join the BIA Orange County Chapter for a fun day of networking and golf at the beautiful Coto de Caza Golf Course.

8:00 AM REGISTRATION 10:00 AM SHOTGUN START 3:30PM 19TH HOLE RECEPTION

$1975 MEMBER FOURSOME SPONSORSHIPS AVAILABLE

47

More Information LBARBER@BIASC.ORG (949) 777-3861

25291 VISTA DEL VERDE, Southern COTO DE CAZA, CA 92679California

REGISTER AT BIAOC.COM/EVENTS April 2025

BUILDER |

BIAOC 58TH ANNUAL GOLF TOURNAMENT MONDAY, MAY 5, 2025 | COTO DE CAZA SPONSORSHIP OPPORTUNITIES

$1975 FOURSOME | $475 INDIVIDUAL GOLFER DISPLAY TABLES FIRST COME FIRST SERVE. LIMITED SPOTS AVAILABLE. TOURNAMENT SPONSOR

RAFFLE PRIZE SPONSOR

HOLE-IN-ONE SPONSOR $1995 (8 only) Company logo printed on Hole-In-One signage.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

CART SPONSOR

PHOTOGRAPHY SPONSOR

BALL SPONSOR

BAG TAG SPONSOR DRIVING RANGE $1995 Company logo on signage at driving range Company logo on all marketing materials and signage.

Optional display table on hole at course.

GRAND PRIZE SPONSOR

PIN SPONSOR

PUTTING GREEN SPONSOR $1995 Company logo on signage at putting green.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

TOWEL SPONSOR

FOOD & BEVERAGE SPONSOR

MARGARITA SPONSOR - NORTH COURSE

HAT SPONSOR $1000 MARGARITA SPONSOR - SOUTH COURSE

SPONSOR TO PROVIDE LOGO’D HAT You provide your own logo hats for each player in tournament.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

BAG SPONSOR MORNING ROUND SPONSOR

GOLDEN TEE SPONSOR - NORTH COURSE

TEE SPONSOR $895 Company name on one tee sign on hole on both courses at tournament.

Company name on all marketing materials and signage.

19th HOLE SPONSOR

GOLDEN TEE SPONSOR $1995 - SOUTH COURSE Option to sponsor both courses for $3750 Company name on one tee sign on hole at tournament.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

More Information

BUILDER (949) 777-3861

Southern LBARBER@BIASC.ORG | April 2025 California

25291 VISTA DEL VERDE, COTO DE CAZA, CA 92679

GOODIE BAG GIVEAWAY $350 Company provided logo’d item to be included inside goodie bag given to each player. (Cannot be sponsored items listed above: golf ball, hat, towel, bag tag, etc.)

REGISTER AT BIAOC.COM/EVENTS 48

BIA RIVERSIDE COUNTY & SAN BERNARDINO COUNTY CHAPTERS PRESENT

IE MID -YEAR ECONIMIC UPDATE

2025

MAY 8, 2O25 SKYVIEW EVENT CENTER 5257 Wineville Ave Jurupa Valley, CA 91752

SCHEDULE REGISTRATION & NETWORKING: 2:00-3:00PM

SCOTT WILD SENIOR VICE PRESIDENT, CONSULTING JOHN BURNS RESEARCH & CONSULTING, LLC

PROGRAM: 3:00-4:30PM

TICKETS

SPONSORSHIPS

EARLY BIRD (ENDS MARCH 28)

$2500 GOLD

BIASC MEMBER: $84 NON-MEMBER: $104

(10) Tickets, Logo on all marketing

REGULAR RATE (AFTER MARCH 28)

(6) Tickets, Logo on all marketing

$1750 SILVER BIASC MEMBER: $94 NON-MEMBER: $119

$950 BRONZE

REGISTRATION WILL CLOSE 5/6 OR WHEN SELL OUT OCCURS

(2) Tickets, Company Name on all marketing

CANCELLATION POLICY Deadline to cancel previously made reservations is 5pm, April 24, 2025. Reservations not cancelled by this time are non-refundable and will be billed per association policy. Registrants can make substitutions if they cannot attend. Cancellations will incur a $15 processing fee. Reservations are required to participate in networking prior to any BIA event. Non-members are limited to two events.

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Southern

BUILDER |

April 2025 California REGISTER: biasc.org/events | CONTACT: Laura Salgado: lbarber@biasc.org - (949) 777-3861

BIA Los Angeles/Ventura Chapters

Multi Family Housing Syposium March 7, 2025

Southern California

BUILDER | April 2025

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BIA LOS ANGELES/VENTURA CHAPTER

GOLF T OU RN AM ENT MONDAY, JUNE 2, 2025

PRESENTED BY:

$1950 foursome

INDUSTRY HILLS GOLF CLUB AT PACIFIC PALMS RESORT 1 Industry Hills Pkwy.

City of Industry, CA 91744 Registration 8:00am Shotgun Start 10:00am

*Mulligans available for purchase on the day of the tournament until 1pm.

INDIVIDUAL GOLFER $475

Join the BIA Los Angeles/Ventura Chapter for a fun day of networking and golf at the beautiful Industry Hills Golf Club at Pacific Palms Resort.

SPONSORSHIP OPPORTUNITIES AVAILABLE 51 CONTACT BIASC Vice President of Events Laura Salgado at lbarber@biasc.org or (949) 777-3861

Southern California

BUILDER

| April 2025 REGISTER AT bialav.org/calendar

LOS ANGELES/VENTURA CHAPTER

DISPLAY TABLES ARE ON A FIRST COME FIRST SERVE BASIS FOR MAJOR SPONSORS. WAITLIST FOR TEE SPONSORS (LIMITED AVAILABILITY).

TOURNAMENT SPONSOR

LUNCH SPONSOR $3195 w-Foursome Foursome of golf

LUNCH SPONSOR $1950 NO Foursome

CHIPPING CONTEST SPONSOR $3195 w-Foursome

All Below Benefits for both options: Company banner displayed at course.

Company logo on all marketing materials and signage.

Company logo on lunch ticket for players.

Optional display table on hole at course.

BALL SPONSOR

BEVERAGE SPONSOR $3195 w-Foursome Foursome of golf

BEVERAGE SPONSOR $1950 No Foursome

GRAND PRIZE SPONSOR $3495 w-Foursome Foursome of golf

GRAND PRIZE SPONSOR $2495 No Foursome

All Below Benefits for both options: Company banner displayed at course.

Company logo on all marketing materials and signage.

Company logo on drink ticket for players Optional display table on hole at course.

All Below Benefits for both options: Company rep can call out winning ticket at 19th Hole Reception.

Full set of professional clubs & bag and a round of golf.

Company banner displayed at course.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

RAFFLE PRIZE SPONSOR $3495 w-Foursome Foursome of golf RAFFLE PRIZE SPONSOR $2495 No Foursome All Below Benefits for both options: Company business card can be added to the raffle prizes.

Company banner displayed at course.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

19th HOLE SPONSOR $3195 w-Foursome Foursome of golf

19th HOLE SPONSOR $1950 No Foursome All Below Benefits for both options: POST PLAY COCKTAIL RECEPTION Company logo on all marketing materials and signage.

Company logo on drink ticket for players Optional display table at morning round bar.

PIN FLAG SPONSOR

All Below Benefits for both options: Company logo on tee sign at chipping contest Company logo on all marketing materials and signage.

Optional display table on hole at course.

HOLE-IN-ONE SPONSOR $3195 (6 only) wFoursome Foursome of gol

HOLE-IN-ONE SPONSOR $1950 (6 only) No Foursome All Below Benefits for both options: Company logo printed on Hole-In-One signage.

Company logo on all marketing materials and signage.

Optional display table on hole at course.

BALL MARKER SPONSOR $2495 w-Foursome SPONSOR TO PROVIDE LOGO’D GOLF MARKERS Foursome of golf

BALL MARKER SPONSOR $1395 No Foursome All Below Benefits for both options: Company logo on all marketing materials and signage.

Optional display table on hole at course.

TOWEL SPONSOR $2495 w-Foursome SPONSOR TO PROVIDE LOGO’D TOWEL Foursome of golf

TOWEL SPONSOR $1395 No Foursome

CART SPONSOR DRIVING RANGE SPONSOR $3195 w-Foursome Foursome of golf

DRIVING RANGE SPONSOR $1950 No Foursome No Foursome

PHOTOGRAPHY SPONSOR

Foursome of golf

CHIPPING CONTEST SPONSOR $1950 No Foursome

All Below Benefits for both options: Company logo on tee sign at driving range Company logo on all marketing materials and signage.

Optional display table on hole at course.

LONGEST DRIVE SPONSOR $3195 w-Foursome

All Below Benefits for both options: Company logo’d towel given to each player Company logo on all marketing materials and signage Optional display table on hole at course.

BAG SPONSOR $2495 w-Foursome SPONSOR TO PROVIDE LOGO’D BAG Foursome of golf

BAG SPONSOR $1395 No Foursome All Below Benefits for both options: Company logo’d bag given to each player Company logo on all marketing materials and signage Optional display table on hole at course.

HAT SPONSOR

Foursome of golf

MORNING ROUND SPONSOR $3195 w-Foursome LONGEST DRIVE SPONSOR $1950 No Foursome Foursome of golf

MORNING ROUND SPONSOR $1950 No Foursome All Below Benefits for both options: PRE SHOTGUN START - BLOODY MARY BAR HOST Company logo on all marketing materials and signage.

Company logo on drink ticket for players Optional display table at morning round bar.

All Below Benefits for both options: Company logo on tee sign at driving range Company logo on all marketing materials and signage.

Optional display table on hole at course.

TEE SPONSOR $875 Company name on one tee sign on hole.

Company name on all marketing materials and signage.

PUTTING CONTEST SPONSOR $3195 w-Foursome Foursome of golf

PUTTING CONTEST SPONSOR $1950 No Foursome

BUILDER

All Below Benefits for both options: Company logo on tee sign at chipping contest Company logo on all marketing materials and signage.

Optional display table on hole at course.

LOS ANGELES/VENTURA CHAPTER

Southern | April 2025 California CONTACT BIASC Vice President of Events Laura Salgado at lbarber@biasc.org or (949) 777-3861

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BIA San Bernardino County Chapter Presents

4TH ANNUAL

top golf NETWORKING EVENT

june 18, 2025 1050 N. Archibald Ave., Ontario, CA THIS EVENT IS FOR MEMBERS ONLY

If you are a non-member interested in playing, please inquire with staff 1:30 PM - Registration Opens 2:15 PM - Tournament Play 4:00 PM - Awards & Networking

TICKETS Team of 2 Golfers: $415 Team of 4 Golfers: $825 Team of 6 Golfers (ENTIRE BAY): $1,250 Individual Ticket: $210 Spectator Ticket: $160

Join us for the 4th Annual Top Golf Tournament for some friendly competition, networking, food & drinks. The tournament sold out last year, so you don't want to wait to sign up. Register Today!

For more information, contact 53 Christen Carter at ccarter@biasc.org or Laura Salgado at lbarber@biasc.org

SPONSORSHIPS go for green sponsor $1,895

Includes: One Foursome Company logo on signage at competition bay Company logo on marketing materials

eagle sponsor $1,195

Includes: Two golfers -or- One golfer & one spectator Company logo on marketing materials

birdie sponsor $650

Includes: One golfer -or- one spectator Company logo on marketing materials

par sponsor $350

Includes: One spectator Company name on marketing materials

SouthernRegister online | April 2025 at California

BUILDER

members.biasc.org/events

BIA Los Angeles Chapter

Margarita Madness March 13, 2025

Southern California

BUILDER | April 2025

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O A I B

4 1 C

S BA

N A TH

A B E

L A NU

N LL

T H IG

IM E H NA

F A E "A") O M H

U ER T I D TA ND

S TE U L E NG LGA

A (TAI

VS.

2000 E Gene Autry Way, 5 2 Anaheim, CA 92806 20 , 4 2 E M Whether you are an Angels fan or a Red Sox fan, bring N P U 0 J 3 Y - 9: the whole company and family to our BIA/OC Baseball A D S Night at Angel Stadium! Network with your fellow BIA TUE 5:00PM members, enjoy delicious tacos during our "Taco

Tailgate" party in the parking lot before the game and then have a blast cheering your team in what we can only assume will be an epic game! Get your tickets now because this event sells out every year!

5pm - Check-In, Taco Tailgate & Networking Under the "Big A" 6:38pm - Start of the Game

SPONSORSHIPS

TICKETS

SEATS LOCATED IN RIGHT FIELD PAVILION $79 - Game Ticket with Taco Tailgate

Home Run Sponsor - $1600 Group of 10 tickets (seated first row in our group section), company logo on event page, marketing, and on event signage.

Swing Away Sponsor - $850 4 tickets, company logo on event page, marketing, and on event signage.

$775 - 10 Game Tickets with Taco Tailgate $30 - Taco Tailgate ONLY - Does not include game ticket 55

Southern Register now at biaoc.com/events or biasc.org/events | April 2025 California

BUILDER

For questions & sponsorship opportunities please contact BIASC Vice President of Events Laura Salgado at lbarber@biasc.org.

Customer Service

Builders Council Breakfast March 19, 2025

Southern California

BUILDER | April 2025

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PLEASE WELCOME BACK OUR

RENEWING MEMBERS FEBRUARY 7 - APRIL 6, 2025

Ackerman Law PC Allstate Environmental Solutions, Inc. Arcxis, Formerly Ei AutoHot (Enovative Group) BASF Corporation Beazer Homes Boise Cascade Brandywine Homes Cadiz Inc. Cannon Champion Window Inc. Chapman University - Argyros School of Business & Economics Clark & Green Collins TruWood Siding | Trim Complete Builder Service Corman Leigh Creative Mines Crestwood Communities Curtis Allan Floor Covering David Neault Associates, Inc. Design Masonry, Inc. DoubleTree Hotel Ontario DR Horton LA Holding Co. Inc. Elite Earthworks & Engineering Inc. EPOCH Engineering and Surveying Express Contractors Inc. Fiber Care Baths Inc FivePoint Fusion Sign and Design GE Appliances - Apache Jct Geocon West, Inc. GeoTek, Inc. GFR Homes GMU Geotechnical Inc Hardwood Creations dba HCI Highland Fairview HomeTeam Pest Defense Huitt-Zollars Integral Communities Interior Logic Group J C Dyer Company Inc JC Concrete, Inc. Just Like the Model Keyline Sales, Inc. Landsea Homes

Larry Jacinto Construction, Inc. Lee & Stires, Inc Leonard's Services LG Electronics Lixil Marathon General Inc. Marin Concrete Construction, Inc Masters Wholesale McCarthy Companies Meritage Homes of California Merlone Geier Partners MeterNet, LLC Michelle Skeldon LLC Newmeyer & Dillion LLP Next Level Door & Millwork Noritz America Corp Novus Real Estate Optimum Group, LLC p11 creative, Inc. Pacific Advanced Civil Engineering, Inc. Pacific Cove Development Inc. Plumbing Concepts, Inc. Prime Association Services Pro Coat, Inc. Professional Staffing Ventures Rincon Strategies Roy E Whitehead Inc. RTM Engineering Signature Realty Capital Corp Sikand Engineering Associates Southern California Gas Co Spring Meadows Homes LLC Suzanne's Catering "T" McGee Electric Inc. T&B Planning Inc The Home Depot TRI Pointe Homes VISIONSCAPE Walden & Associates Wells Fargo Home Mortgage - Riverside Western Municipal Water District Womble Investments Woodgrain Woodside Homes of California Inc.

JOIN OUR GROWING NUMBER OF INDUSTRY PARTNERS.

57

Southern Learn More at biasc.org/membership California

BUILDER | April 2025

The Future of Housing Symposium March 27, 2025

Southern California

BUILDER | April 2025

58

BIASIGNS.COM

TRAFFIC & SALES DOWN? SIGNS ARE

UP

INQUIRE TODAY

LET BIA SIGNS POINT BUYERS IN YOUR DIRECTION. For inquiries, please call 951-756-5813 or email signs@biasc.org

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Southern California

BUILDER | April 2025

BIA Riverside Chapter

Gov Affairs Round Table April 3, 2025

Southern California

BUILDER | April 2025

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BIA of Southern California

MEET YOUR TEAM MEET THE BIASC EXECUTIVE TEAM

JEFF MONTEJANO

CRAIG FOSTER

LAURA SALGADO

CHIEF EXECUTIVE OFFICER BIASC

CHIEF OPERATING OFFICER BIASC

VICE PRESIDENT EVENTS/HR BIASC

CARLOS RODRIGUEZ BIASC CHIEF POLICY OFFICER SENIOR VICE PRESIDENT BIA BALDY VIEW CHAPTER

LOU MONVILLE

MARC TROAST

SCOTT WILK

SENIOR VICE PRESIDENT BIA RIVERSIDE CHAPTER

SENIOR VICE PRESIDENT BIA COACHELLA VALLEY SUB-CHAPTER

SENIOR VICE PRESIDENT BIA LOS ANGELES/VENTURA CHAPTER

ADAM WOOD SENIOR VICE PRESIDENT BIA ORANGE COUNTY CHAPTER & BILD CHIEF ADMINISTRATOR

MEET THE BIASC TEAM

TYLER BENNETT

ANREA BOESSLER

CHRISTEN CARTER

KARISSA DISTEFANO

DR. MARK GREY

ANA GROMIS

DIRECTOR OF MEMBERSHIP

EVENTS & DIGITAL MEDIA COORDINATOR

EVENTS & MARKETING COORDINATOR

DIRECTOR OF PUBLIC AFFAIRS

DIRECTOR OF ENVIRONMENTAL AFFAIRS

DIRECTOR OF EXTERNAL AFFAIRS

RON MAJORINO

WES MAY

LISA MEADOWS

DIRECTOR OF SALES

LABOR REPRESENTATIVE

CLAUDIA MU

DIRECTOR OF MEMBER SERVICES

ACCOUNTANT

MICHELLE PETERSON

DAISY REYES

SIGN OPERATIONS DIRECTOR

DIRECTOR OF ACCOUNTING

BIASC ADVISORS

ROB REDWITZ BIASC CHIEF FINANCIAL OFFICER

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*

JENNIFER HERNANDEZ

RICH LAMBROS

CHRIS KHAN

BIASC LEGAL (BILD)

BIASC LABOR RELATIONS

BIASC SACRAMENTO * GOVERNMENT AFFAIRS

DAG WILKINSON

ERIK LEIST

BIASC GENERAL COUNSEL

BIASC DIGITAL ADVOCACY & CAMPAIGNS

*

*

*

MATT PETTERUTO

*

BIASC ADVOCACY & COMMUNICATIONS

*

QUESTIONS? Learn more about BIASC at BIASC.ORG

BUILDER *| April 2025

MATT CATE Southern California*

BIASC WATER POLICY ANALYST

BIASC Vendor/Consultant

BIA Riverside Chapter

Golf Tournament April 6, 2025

Southern California

BUILDER | April 2025

62

EMPLOYEES ARE MEMBERS TOO? Receive exclusive discounts at Verizon, Priceline, ARIAT, and more through our savings program with National Purchasing Partners Grow their network by attending members only networking events including Meet the Builder Access the BIASC Membership Directory containing all 850 member companies and 5700+ contacts Join a specialty council such as GSMC, Council on SAGE, UCC, and more Receive email updates, advocacy alerts, event reminders, and chapter communications from all chapters

Help us strengthen our collective advocacy efforts, while also adding value and engaging each of your employees by registering them now!

63

To add employees, please contact: Southern Lisa Meadows: LMeadows@biasc.org California BUILDER | April 2025

BIA San Bernardino Chapter

Bowling Madness April 10, 2025

Southern California

BUILDER | April 2025

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65

Southern California

BUILDER | April 2025

SAGE AWARDS April 17, 2025

Southern California

BUILDER | April 2025

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Southern California

BUILDER | April 2025

t o p S r u o Y e v r e s e R SUE! S I 5 2 0 2 E N U IN THE J

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BY ADVERTISING IN SOUTHERN CALIFORNIA

BY ADVERTISING IN SOUTHERN CALIFORNIABUILDER BUILDER December 2020

June 2025 Southern California Southern California Southern California

The premier magazine of the Building Industry

BUILDER BUILDER BUILDER December 2020

December 2020

Southern California

BUILDER

The Magazine of the Building Industry Association of Southern California

The Magazine of the Building Industry Association of Southern California

The Magazine of the Building Industry Association of Southern California

THE WINDS OF CHANGE • Certainty in Uncertain Times –A The Magazine of the Building Industry Association of Southern California

Message from BIASC President REBUILD LA • CLIMATE Tom Grable • ENERGY • INSURANCE

Edition

Hindsightin is Uncertain 2020: Q&ATimes with – A • Certainty BIASC CEO JeffBIASC Montejano Message from President Tom Grable • Connecting with Your Elected Officials: Letters • Hindsight is 2020:from Q&AYour with County CEO Supervisors BIASC Jeff Montejano

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• Certainty in Uncertain Times – A • Local & State Government Connecting with Your Elected Message from BIASC President Affairs News Officials: Letters from Your Tom Grable County Supervisors

• Chapters and Councils Updates

• Hindsight is 2020: Q&A with • Local & State Government Affairs News BIASC CEO Jeff Montejano

Through Our Digital BIA • 2025 Regional & Chapter Boards • Local & State GovernmentPlease contact BIASC Public Affairs Manager Karissa Willette at Over 88,000 News Highlights •Affairs Members kwillette@biasc.org for availability and Magazine. pricing.

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• •Chapters and Councils Updates Viewership Please contact BIASC Public Affairs Manager Karissa Willette at Featuring:

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DESIGNED BY

kwillette@biasc.org for availability and pricing.

Contact BIASC Director of Public Affairs Karissa DiStefano for availability and pricing.

Southern at kdistefano@biasc.org 2025 | AprilBIASC California BUILDER Please contact Public Affairs Manager Karissa Willette at

68

Thank You for Reading.

S C B appreciates your support.

Southern California

BUILDER 17192 Murphy Ave., #14445 Irvine, CA 92623

BIASC.ORG | 949.553.9500 DESIGNED BY