BIA Online Magazine - February

February 2022

Southern California

BUILDER The Magazine of the Building Industry Association of Southern California

Hall of Famers Lucy Dunn OCBC

Menifee “The Builders’ City”

Emile Haddad

Five Point Holdings, LLC

: s n o i t i d E e Insid The Movers & Shakers, See Page 29 • Ali Wolf, Zonda

Mike Balsamo, RMV Company 2022 CBIA Chair

Dan Faina, Williams Homes

• Paul Granillo, Inland Empire Economic Partnership • Matthew Hargrove, California Business Properties Association • Brian Probolsky & Joone Lopez, Moulton Niguel Water District

BIA Los Angeles/Ventura Chapter, See Page 69 • & More!

Designed By

EFFICIENT DUAL-ENERGY NEW HOMES CAN NOW COST EVEN LESS TO BUILD The SoCalGas® Energy Efficient New Homes Program, which offers energy efficiency rebates to builders of eligible new single-family and multi-family projects, is continuing in 2022.

The Energy Efficient New Homes (EENH) Program provides energy efficiency rebates to builders of eligible new residential construction projects that exceed State of California Title 24 Energy-efficiency Standards and are equipped with qualifying energy-efficient natural gas appliances and controller devices.

Only production and custom single-family homes and lowrise and high-rise multi-family projects built in the SoCalGas service territory and served by SoCalGas may be eligible.

Cash rebates are offered for qualifying energy-efficient natural gas appliances. For some appliances higher rebates are available for more efficient models. Qualifying energy-efficient appliances include: • Natural gas water heaters • Natural gas space heaters • Natural gas clothes dryers • Qualifying clothes washers when paired with natural gas clothes dryers and water heating • Natural gas pool heaters • Thermostatic restriction valves for baths and showers when paired with natural gas water heating • Demand-control recirculating pumps for multi-family projects • Boiler controllers for multi-family projects

Cash bonuses are also offered to single-family or multi-family projects which qualify for: • U.S. Green Building Council (USGBC) Leadership in Energy & Environmental Design (LEED) Designations • U.S. Environmental Protection Agency (EPA) WaterSense-Labeled Home • California Public Utilities Commission (CPUC) Deed-restricted Property Our representatives are ready to assist builders with enrolling projects to help construct green homes and improve their bottom lines. Call 866-563-2637 or email to: NewHomes@socalgas.com Program details including rebate amounts, project requirements, terms and conditions, project worksheets and the application form are available online at www.socalgas.com/eenh

All photos are for informational purposes. SoCalGas is currently practicing all safety protocols consistent with local and health agency guidelines.

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The Energy Efficient New Homes Program is funded by Southern California Gas Gompany (SoCalGas) customers and administered by SoCalGas, under the auspices of the California Public Utilities Commission. Program funds, including any funds utilized for rebates or incentives, will be allocated on a first-come, first-served basis until such funds are no longer available. This program may be modified or terminated without prior notice. The selection, purchase, and ownership of goods and/or services are the sole responsibility of customer. SoCalGas makes no warranty, whether express or implied, including the warranty of merchantability or fitness for a particular purpose, of goods or services selected by customer.

SoCalGas does not endorse, qualify, or guarantee the work of any third party. Eligibility requirements apply; see the program conditions for details. © 2022 Southern California Gas Company. Trademarks are property of their respective owners. All rights Reserved. N22J021A 012822

Southern California

BUILDER |

February 2022

Southern California

What’s Inside

BUILDER February 2022

New Members

4

BIASC President/Chairman Joint Message Dave Bartlett & Jeff Montejano

5

Governing Board

6

Letter From Editor Craig Foster

7

2022 Hall Of Fame Inductees

8-11

BIASC Team Roster

12

The Perfect Storm Webinar #2

13-15

Upcoming BIASC & Chapter Events

16-19

Baldy View Board Of Directors

20

Los Angeles/Ventura Board Of Directors

22

SoCalGas Working with Homebuilders

23-25

OC Board Of Directors

24

Riverside Board Of Directors

26

Coachella Valley Chapter Update

27

Renewing Members

28-29

The Inside Edition: Movers & Shakers Of 2022

31-51

The Inside Edition: The City Of Menifee

53-65

2021 BIA Chapter Installation Galas

66-69

The Inside Edition: Los Angeles Ventura Chapter

71-85

In Memory Of Peter Mayer

86-87

GSMC Upcoming Events

88-89

NextGen Update

90-91

Southern California

BUILDER |

February 2022

Chief Editor Craig Foster BIASC Executive Vice President Editor & Production Coordinator Karissa DiStefano BIASC Director of Public Affairs Production Editors Randy Carver Elain Ng Kovach Marketing BIASC Reporter Laer Pearce 2022 BIASC Chairman Dave Bartlett Brookfield Residential Vice President, Land BIASC CEO Jeff Montejano Chief Executive Officer

SOUTHERN CALIFORNIA BUILDER is a copyrighted publication produced by the Building Association of Southern California. Advertising and editorial inquiries and materials should be emailed to: kwillette@biasc.org. All publication rights are fully reserved.

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WELCOME

PLEASE WELCOME OUR NEW MEMBERS

BALBAS CONSTRUCTION INC.

HERA GENERAL ENGINEERING

L & L ENVIRONMENTAL INC.

RTI PLANNING & PERMITS

Say Hello to our New Members!

DECEMBER 3, 2021 - JANUARY 21, 2022

JOIN OUR GROWING NUMBER OF INDUSTRY PARTNERS.

4

Learn More at biasc.org/membership Southern California BUILDER | February 2022

BI A S C President/Chairman Joint Message:

Onward

2022

Dave Bartlett

2021 BIASC Chairman VP, Land Entitlement, Land & Housing Development Brookfield Residential

Jeff Montejano

BIASC Chief Executive Officer

With 2021 in our rear-view mirror and 2022 well underway, we’d like to begin with a round of congratulations. First, congratulations and thank you to the 2022 BIASC Governing Board and all of our new Vice-Chairs, which include Nicole Murray (Shea Homes), Jeremy Parness (Lennar), Chris Edgar (Pulte Group) and Mike Gartlan (KB Home). Your leadership and commitment to the homebuilding industry are absolutely invaluable.

Special congratulations also go out to Mike Balsamo, Senior Vice President of Government Relations for Rancho Mission Viejo, as he assumes the role of Chair for the California Building Industry Association for 2022.

We are also pleased to announce that BIASC’s two nominees, Emile Haddad, Founder and Chairman Emeritus of FivePoint Holdings, and Lucy Dunn, past President of the Orange County Business Council and first female president of BIASC, were selected to the California Homebuilding Foundation Hall of Fame for 2022.

BIASC is gearing up for another big year, which will undoubtedly present challenges and opportunities, both expected and unexpected. Advocacy will once again be a major focus for BIASC, especially when it comes to protecting the interests of our members.

With 2022 also an election year, you can rest assured that we will be very active in supporting candidates and measures that support and reflect the mission and values of the homebuilding industry. Conversely, we will continue to work to defend our members from threats to the wellbeing of our vital industry.

Our exciting lineup of virtual and in-person events will build upon BIASC’s reputation for providing premier educational and networking opportunities for our members. This includes the 2022 Building Industry Show, which will be held September 14 – 15 at the Anaheim Convention Center and a program featuring former President George W. Bush as the featured speaker in which the date and time to be confirmed.

And believe it or not, next year will mark BIASC’S 100th anniversary, which will feature many exciting things to come.

To stay up-to-date on all the important BIASC news and announcements, make sure you’re following us on social media and subscribe to our email news list at BIASC.org/contact.

Buckle up! 2022 promises to be another exciting ride. 

Southern California

BUILDER |

February 2022

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BIA of Southern California

GOVERNING BOARD MEET THE 2022 BIASC GOVERNING BOARD EXECUTIVE COMMITTEE DAVE BARTLETT

TOM GRABLE

ALAN BOUDREAU

BIASC CHAIRMAN

BIASC IMMEDIATE PAST CHAIRMAN

BIASC SECRETARY & TREASURER

BIASC EXECUTIVE LEADERSHIP

BIASC VICE CHAIRS

CHRIS EDGAR

MIKE GARTLAN

NICOLE MURRAY

JEREMY PARNESS

JEFF MONTEJANO

CRAIG FOSTER

PULTE GROUP

KB HOME

SHEA HOMES

LENNAR

BIASC CEO

BIASC COO

BIASC GOVERNING BOARD MEMBERS

MIKE BALSAMO

MICHAEL BATTAGLIA

CHARLES GALE

VALERIE HARDMAN

JENNIFER HERNANDEZ

MARK HIMMELSTEIN

RANCHO MISSION VIEJO

THE NEW HOME COMPANY

METROPOLITAN WATER DISTRICT

OUTDOOR DIMENSIONS

HOLLAND & KNIGHT

NEWMEYER DILLION

DAVE LITTLE

GREG MCWILLIAMS

ERREN O’LEARY

RANDY RICHARDS

LEWIS GROUP OF COMPANIES

RELIABLE WHOLESALE LUMBER

WES KEUSDER

SUNTI KUMJIM

KEUSDER HOMES

MBK RENTAL LIVING

WILLIAMS HOMES

ALI SAHABI

STEVE SCHUYLER

GREG SHAIA

MIKE TAYLOR

IRVINE COMPANY

RICHMOND AMERICAN HOMES

TRI POINTE HOMES

OPTIMUM GROUP

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BIASC.ORG

FIVE POINT

Southern California

PETER VANEK INTEGRAL COMMUNITIES

BUILDER |

JONATHAN WELDY MERIDIAN LAND DEVEOPMENT COMPANY

February 2022

Letter from the Editor Dear BIA Members and Southern California Builder Magazine Readers – Welcome to first edition of 2022 – our 10th issue!

Craig Foster

BIASC Chief Operating Officer

2022 is an action-packed year leading up to our 100-year anniversary as Southern California’s leading building association – and we can’t wait to let the celebrations begin!

Remaining at the forefront our annual agenda is advocacy on behalf of our industry, continued education with The Perfect Storm Educational Series webinars, and soon our Greater Sales and Marketing (GSMC) Builder Awareness Campaign. To help advance our advocacy efforts through our digital member mobilization program, BIASC will be launching this new education awareness campaign to help give our members a better understanding on why their participation is critical to help protect and grow our industry.

2021 held lots of challenges for the Southern California Building industry and advocacy wins for your BIA Advocacy Team. While we anticipate more challenges this year, we also anticipate more victories, along with stellar events and networking opportunities at new venues with nationally recognized special guests to be announced – stay tuned!

In this edition, please enjoy highlights featuring: • The celebration of “Our Own Hall of Famers”: Lucy Dunn, OCBC & Emile Haddad, Five Point Holdings, LLC • Q&A interview with the Movers & Shakers of the Building Industry: - Mike Balsamo, 2022 CBIA Chair - Ali Wolf, Zonda - Paul Granillo, Inland Empire Economic Partnership - Matthew Hargrove, California Business Properties Association - Brian Problensky & Joone Lopez, Metropolitan Water District • City Highlight: Menifee – “The Builders’ City” • Builder Highlight: Williams Homes • BIA Los Angeles/Ventura Chapter Update & President’s Message • 2021 Gala Recaps • And so much more!

Please enjoy this issue - and thank you for your continued readership. 

Southern California

BUILDER |

February 2022

7

2022 HALL OF FAME INDUCTEES

BUILDING INDUSTRY ASSOCIATION OF SOUTHERN CALIFORNIA

CONGRATULATES

LUCY DUNN

PRESIDENT & CEO ORANGE COUNTY BUSINESS COUNCIL

EMILE HADDAD

FOUNDER AND CHAIRMAN EMERITUS FIVEPOINT HOLDINGS, LLC

FOR INDUCTION INTO THE CALIFORNIA HOMEBUILDING FOUNDATION 2022 HALL OF FAME

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BIASC.ORG

Southern California

BUILDER |

February 2022

JOIN US FOR A HALL OF FAME CELEBRATION AT PCBC HONORING LUCY DUNN & EMILE HADDAD JUNE 21ST, 2022 | 8:00PM-12:00AM SWIG, SAN FRANCISCO Join leaders and members of Building Industry Association of Southern California for a fun night celebrating our Hall of Famers.

Per City of San Francisco mandate, proof of vaccination required to attend.

RSVP:

Southern California

BUILDER |

ATTENDEE TICKET: $49

February 2022

9

BIASC Congratulates Southern California Natives Lucy Dunn &

Emile Haddad

Recognized in the California Homebuilding Foundation 2022 HALL OF FAME 10

Southern California

BUILDER |

February 2022

Lucy Dunn

Emile Haddad

OCBC

Five Point Holdings, LLC

On June 21, 2022, at the Westin St. Francis in San Francisco, two new inductees nominated by the BIA of Southern California, will join over 200 men and women who have been recognized for their exemplary contributions to the building industry.

The CHF was founded in 1985 and has since annually honored upstanding individuals in various fields who display leadership, innovation and philanthropy. These industry trailblazers ignite passion and dedication in their respective fields, while continuing their commitment to CHF’s mission of forward-looking goals and building on the next generation.

BIASC is proud to announce its nominee, Lucy Dunn, has been selected by CHF as a 2022 Hall of Fame recipient. Dunn, past President and CEO of Orange County Business Council has fearlessly led in this position for 16 years. OCBC’s passionate business members focus on working synonymously with academia and government to best position the region’s economic quality and longevity. The Orange County Business Council focus initiatives highlight the supply of workforce housing, education for a 21st century economy, and enhancing investments in infrastructure.

Dunn has been heavily involved in BIASC’s mission for many years and was the first female president of BIASC in its 80-year history.

Dunn’s career highlights also include funding to create over 72,000 units of housing and shelter as Director of the California Department of Housing and Community Development under Governor Schwarzenegger, who also appointed her to the California Transportation Commission in 2008. Governor Jerry Brown reappointed

Southern California

BUILDER |

February 2022

her two more terms, first woman officer of CBIA, and served as chair of the Building Industry Legal Defense Fund.

Emile Haddad, Founder and Chairman Emeritus of FivePoint Holdings, LLC has also been recognized by BIASC for its nomination and selection into the CHF Hall of Fame. FivePoint Holdings, headquartered in Southern California, designs and develops large mixeduse communities in Orange County, Los Angeles County and San Francisco County that combine residential, commercial, retail, educational and recreational elements with public amenities such as parks and open space.

Haddad’s additional accolades include former Chief Investment Officer of Lennar Corporation, a founding member of Lennar in California, Gov. Newsom’s appointee for the statewide Task Force on Business and Jobs Recovery during the Covid-19 induced economic crisis and Chair Emeritus of the prestigious USC Lusk School for Real Estate.

“The building industry, especially here in Southern California, offers some of the greatest industry leaders throughout the country,” said BIASC CEO Jeff Montejano. “BIASC nominated both Haddad and Dunn for their ongoing work with not only BIASC but throughout various facets of the industry.

I am delighted to stand behind them in their Hall of Fame recognition with the California Homebuilding Foundation.”

For more information, sponsorships and to register for the Hall of Fame gala, go to www.mychf.org. 

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BIA of Southern California

CURRENT TEAM ROSTER MEET THE BIASC EXECUTIVE TEAM

JEFF MONTEJANO

CRAIG FOSTER

LAURA BARBER

CARLOS RODRIGUEZ

CHIEF EXECUTIVE OFFICER BIASC

CHIEF OPERATING OFFICER BIASC

VICE PRESIDENT EVENTS/HR BIASC

SENIOR VICE PRESIDENT/ CHIEF POLICY OFFICER BIASC BIA BALDY VIEW CHAPTER

LOU MONVILLE

ADAM WOOD

JORDAN BRANDMAN

SENIOR VICE PRESIDENT BIA RIVERSIDE CHAPTER

VICE PRESIDENT BIA ORANGE COUNTY CHAPTER & BILD ADMINISTRATOR

DIRECTOR OF LABOR RELATIONS BIASC

MEET THE BIASC TEAM

KARISSA DISTEFANO

DR. MARK GREY

ANA GROMIS

LISA LUNDRIGAN

DIRECTOR OF PUBLIC AFFAIRS

DIRECTOR OF ENVIRONMENTAL AFFAIRS

DIRECTOR OF EXTERNAL AFFAIRS

BUILDING INDUSTRY SHOW SALES MANAGER

DAISY REYES

ANREA SANTOS

DIRECTOR OF ACCOUNTING

MARKETING & EVENTS COORDINATOR

MICHELLE PETERSON SIGN OPERATIONS MANAGER

KAITLIN RADCLIFF DIRECTOR OF MEMBERSHIP

LISA MEADOWS

CLAUDIA MU

MEMBER SERVICES MANAGER

ACCOUNTANT

MARC TROAST DIRECTOR OF MEMBERSHP COACHELLA VALLEY

BIASC ADVISORS QUESTIONS? MATT CATE BIASC WATER POLICY ANALYST

*

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RICH LAMBROS BIASC LABOR RELATIONS

*

FELIPE FUENTES BIASC LA ADVOCACY

CHUCK HAHN BIASC DIGITAL ADVOCACY & CAMPAIGNS

*

MATT PETTERUTO BIASC ADVOCACY & COMMUNICATIONS

*

ROB REDWITZ BIASC CONTROLLER

*

JENNIFER HERNANDEZ

*

BIASC LEGAL (BILD)

*

DAG WILKINSON

Southern * California

BIASC GENERAL COUNSEL

CHRIS KHAN BIASC SACRAMENTO GOVERNMENT AFFAIRS

*

Learn more about BIASC at BIASC.ORG

BUILDER | * February 2022

BIASC Vendor/Consultant

Perfect Storm Series Webinar #2:

Learning All About BIASC’s Digital Advocacy Program The second webinar in BIASC’s Perfect Storm program followed on the success of the first, with ___ people joining online get the answer to the question many asked after the introductory webinar: “What can we do to help?”

The second Perfect Storm webinar responded by showing participants how to use the Association’s new and powerful digital advocacy program to help turn back these four “Perfect Storm” of threats to the future of homebuilding in California: • Vehicle Miles Traveled (VMT). This new method for measuring and mitigating traffic impacts could add $200,000 to the cost of a new home and go as high as $2 million per home in some cases.

• Stormwater Permit: By proposing to require water quality testing up and downstream of construction sites, this permit would add an estimated $250,000 to a 4-year, 100-home construction project, or $25,000 to each home – plus penalties of up to $56,000 per day per violation.

• Senate Bill 12 Wildfires: This bill, which was defeated last year but is coming back stronger this year, would prohibit home development in high-risk fire areas, even though new developments have been shown to be effective fire breaks that protect existing homes.

Southern California

BUILDER |

February 2022

Craig Foster

BIASC Chief Operating Officer

• SCAG Greenprint – If adopted in its current form, this new Southern California Association of Governments database can, and will, be used by anti-development groups to bring difficult to fight litigation against new development proposals.

The advocacy program’s first victory was in response to COVID, when letters from members helped to influence the Governor’s office to declare homebuilding an essential industry that could stay open while other businesses were shut down. It has also been used to fight a fifth Perfect Storm threat: the growing number of projects being denied by local jurisdictions. There may be a new sense of urgency to solving the housing crisis, but that hasn’t translated into a sense of urgency to approve housing projects. Digital advocacy is changing that – already, members of one area city council were flooded with 850 letters in support of a proposed new development.

BIASC Senior Vice President and Chief Operating Officer Craig Foster kicked off the webinar, saying, “The Building Industry Association of Southern California is made up of almost 1,000 members who combined have over 5,000 employees. All will be affected by the four elements of this storm, not just the companies of the industry and the employees of the industry, but the families and the children of the industry.

“Today, we will show you how you can help us harness these voices and engage them in our advocacy efforts

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2022

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Learn More at www.buildingindustryshow.com Southern California

BUILDER |

February 2022 BIASC.ORG

to battle the storm elements and ensure that our voice – your voice – is heard throughout the state. This is how we will protect our companies and families from these devastating, company-killing impacts.”

BIASC CEO Jeff Montejano said engaging in advocacy requires BIASC members to get comfortable being uncomfortable. “That’s why we’re glad you joined us today. Most people aren’t naturally comfortable advocating for one side of a complex issue, but we will show you how digital advocacy has made it possible for you to comfortably advocate on issues that are complex enough to scare most people away. We don’t expect you to learn all about Greenprint and VMT; we have lawyers and consultants that are still trying to figure all that out.

Our job is to cut through the clutter, give you the bottom line in a format that makes it understandable, and give you a button to push that makes it happen.”

Chuck Hahn, the consultant who designed the Perfect Storm digital advocacy program, then ran participants through the simple process of signing up, explaining the two alternative approaches: Click one box and BIASC will send advocacy emails on your behalf, letting you know each time one is sent; take the other path and receive alerts and draft letters that you can personalize and send on your own.

Hahn showed how this simple-to-use program is already generating a huge volume of advocacy letters:

to receiving on a matter that’s before them,” he said.

“It’s the same in Sacramento. Legislators just aren’t used to getting 11,000 letters, let alone 39,000 letters, on an issue, and they are influenced by these sorts of massive responses that you can be a part of.”

Hahn urged webinar participants to share the BIASC Perfect Storm web page with others, urging them to sign up. “Just tell them to go to biasc.org and click the big “The Perfect Storm Educational Series” button,” he said.

Montejano concluded the webinar, saying, “We have to be honest – it’s important to advocate because businesses are leaving the state. It’s our job and the job of our advocacy programs to keep the homebuilders here in California by attacking destructive policies and making sure homebuilders and developers have a fair shake in getting projects approved. You can do your part by signing up and by helping us grow participation by reaching out to co-workers, your friends and families, and the clients, vendors, consultants and suppliers you work with.”

To view the webinar online, search “perfect storm webinar 2” on YouTube.

Watch for the announcement of the next webinar in the series, which will cover how BIASC’s Political Action Committee is being used to help electeds who have helped the industry and bring new people into elected office who will support homebuilding and new housing projects. 

“I’m sure you know that the littlest bar – 850 letters in support of a local development project – is actually a huge response far beyond what local electeds are used

Southern California

BUILDER |

February 2022

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UPCOMING BIASC & CHAPTER EVENTS

2022

CALENDAR OF EVENTS MARCH

3/1/22 BIA RIVERSIDE CHAPTER TACO TUESDAY NETWORKING EVENT - LUNA GRILL 3/7/22 GREATER SALES & MARKETING COUNCIL EVENT - ANAHEIM HILLS GOLF CLUB 3/9/22 BIA LOS ANGELES/VENTURA CHAPTER MARCH MARGARITA MADNESS - SAGEBRUSH CANTINA 3/11/22 BIA BALDY VIEW CHAPTER MECHANICS LIEN SEMINAR (VIRTUAL) 3/14/22 BIA ORANGE COUNTY CHAPTER ECONOMIC FORECAST OUTLOOK 2022 - IRVINE MARRIOTT 3/16/22 CSBC BREAKFAST - GREEN RIVER GOLF CLUB 3/17/22 COUNCIL ON SAGE BREAKFAST – TUSTIN RANCH GOLF CLUB 3/25/2022 BIA ORANGE COUNTY CHAPTER WOMEN'S LEADERSHIP CONFERENCE "WHAT'S NEXT" - CITY NATIONAL GROVE

APRIL

4/1/22 BIA RIVERSIDE CHAPTER ANNUAL GOLF TOURNAMENT TEMECULA CREEK GOLF COURSE 4/8/22 BIA BALDY VIEW CHAPTER ADVANCED MECHANICS LIEN SEMINAR (VIRTUAL) 4/27/22 BIASC & BIA LOS ANGELES/VENTURA ECONOMIC FORECAST – RONALD REAGAN PRESIDENTIAL LIBRARY 4/28/22 COUNCIL ON SAGE BREAKFAST 4/28/22 BIA ORANGE COUNTY CHAPTER TEQUILA TASTING

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QUESTIONS? PLEASE CONTACT BIASC VICE PRESIDENT OF EVENTS LAURA BARBER AT LBARBER@BIASC.ORG

Southern

BUILDER |

R E G I S T E R & S P O N S O R A T B I A S CCalifornia .ORG/EVENTS

February 2022

UPCOMING BIASC & CHAPTER EVENTS 2022 CALENDAR OF EVENTS

MAY

5/4/22 GREATER SALES & MARKETING COUNCIL EVENT 5/9/22 BIA ORANGE COUNTY CHAPTER 55TH ANNUAL GOLF TOURNAMENT - COTO DE CAZA GOLF COURSE 5/18/22 CSBC BREAKFAST – GREEN RIVER GOLF CLUB 5/19/22 COUNCIL ON SAGE BREAKFAST 5/26/22 BIA RIVERSIDE CHAPTER GOVERNMENT AFFAIRS WORKSHOP

JUNE

6/2/22 BIA RIVERSIDE CHAPTER & COACHELLA HOUSING SUMMIT & GOLF TOURNAMENT 6/3/22 BIA BALDY VIEW CHAPTER MECHANICS LIEN SEMINAR (VIRTUAL) 6/16/22 BIA ORANGE COUNTY CHAPTER CRAFTS & CARS 6/20/22 BIA LOS ANGELES/VENTURA CHAPTER ANNUAL GOLF TOURNAMENT – MOORPARK GOLF COURSE 6/29/22 BIA RIVERSIDE CHAPTER & BIA BALDY VIEW CHAPTER BBQ EVENT

JULY

7/14/22 BIA BALDY VIEW CHAPTER & BIA RIVERSIDE CHAPTER MEET THE BUILDER 7/20/22 COUNCIL ON SAGE TOUR 7/21/22 BIA LOS ANGELES/VENTURA CHAPTER DODGERS GAME NIGHT 7/25/22 BIA ORANGE COUNTY CHAPTER MODEL HOME TOUR 7/27/22 CSBC BREAKFAST

QUESTIONS? Southern California

PLEASE CONTACT BIASC VICE PRESIDENT OF EVENTS LAURA BARBER AT LBARBER@BIASC.ORG

2022 BUILDER R| EFebruary GISTER & SPONSOR AT BIASC.ORG/EVENTS

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UPCOMING BIASC & CHAPTER EVENTS 2022 CALENDAR OF EVENTS

AUGUST

8/5/22 BIA BALDY VIEW CHAPTER WATER CONFERENCE 8/10/22 GREATER SALES & MARKETING COUNCIL EVENT 8/18/22 BIA RIVERSIDE CHAPTER WINE EVENT - WILSON CREEK WINERY 8/31/22 BIA ORANGE COUNTY CHAPTER ANGELS GAME NIGHT

SEPTEMBER

9/8/22 COUNCIL ON SAGE BREAKFAST 9/9/22 BIA ORANGE COUNTY CHAPTER ANNUAL SOFTBALL TOURNAMENT 9/14/22 BUILDING INDUSTRY SHOW 2022 KICK OFF PARTY ANAHEIM HOUSE OF BLUES 9/15/22 BUILDING INDUSTRY SHOW 2022 – ANAHEIM CONVENTION CENTER 9/21/22 CSBC BREAKFAST – GREEN RIVER GOLF CLUB

OCTOBER

10/1/22 SOCAL MAME - WESTIN ANAHEIM 10/3/22 BIA RIVERSIDE CHAPTER COACHELLA EVENT 10/7/22 BIA BALDY VIEW CHAPTER ADVANCED MECHANICS LIEN SEMINAR 10/13/22 BIA ORANGE COUNTY CHAPTER BITA WINE EVENT 10/20/22 COUNCIL ON SAGE AWARDS 10/24/22 BIA LOS ANGELES VENTURA ANNUAL TRAP & SKEET SHOOT

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QUESTIONS? PLEASE CONTACT BIASC VICE PRESIDENT OF EVENTS LAURA BARBER AT LBARBER@BIASC.ORG

Southern

BUILDER |

R E G I S T E R & S P O N S O R A T B I A S CCalifornia .ORG/EVENTS

February 2022

UPCOMING BIASC & CHAPTER EVENTS 2022 CALENDAR OF EVENTS

NOVEMBER 11/3/22 BIA LOS ANGELES/VENTURA CHILI COOK OFF 11/9/22 GREATER SALES & MARKETING COUNCIL EVENT 11/11/22 BIA ORANGE COUNTY CHAPTER INSTALLATION GALA 11/18/22 BIA RIVERSIDE CHAPTER INSTALLATION GALA - MISSION INN

DECEMBER 12/1/22 BIA LOS ANGLES/VENTURA INSTALLATION GALA 12/8/22 BIA BALDY VIEW CHAPTER INSTALLATION GALA

TENTATIVE CALENDAR - DATES SUBJECT TO CHANGE. EMAIL ASANTOS@BIASC.ORG TO SUBSCRIBE TO OUR WEEKLY EVENTS EMAIL UPDATE.

STAY TUNED FOR MANY EXCITING ADDITIONAL UPCOMING BIASC AND CHAPTER EVENTS!

QUESTIONS? Southern California

PLEASE CONTACT BIASC VICE PRESIDENT OF EVENTS LAURA BARBER AT LBARBER@BIASC.ORG

2022 BUILDER R| EFebruary GISTER & SPONSOR AT BIASC.ORG/EVENTS

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BIA BALDY VIEW CHAPTER

BOARD OF DIRECTORS MEET THE 2022 BIA BALDY VIEW BOARD OF DIRECTORS

TIM ROBERTS

PRESIDENT BROOKFIELD RESIDENTIAL

JENNIFER CHUNG

RYAN COMBE

PACIFIC COMMUNITIES

SONDRA HARRIS RICHMOND AMERICAN HOMES

LENNAR

TERRY KENT

JOHN OHANIAN

ANDREW PHAM

ALI SAHABI

CRESTWOOD COMMUNITIES

TERRA VERDE GROUP

ACTK CAPITAL PARTNERS LLC

OPTIMUM GROUP LLC

RJ HERNANDEZ MONTE VISTA HOMES

JOHNATHAN WELDY MERIDIAN LAND DEVELOPMENT

JASON ACKERMAN

SANDIPAN BHATTACHAREE

TONI BURNS

ELENI CHRISTIANSON

TODD FUNK

ROBERT GREGOREK

ACKERMAN LAW

TRANSLUTIONS INC.

PRIME ASSOCIATION SERVICES

ASG DEVELOPMENT ADVISORS

D.R. HORTON

CONVERSE CONSULTANTS

RICHARD HENDRIK

GRACE JI

LOAN DEPOT

MARYLAND GROUP CORP

BRIAN ORTWEIN

DEAN PARADISE

LEWIS MANAGEMENT CORP

DAVID EVANS & ASSOCIATES

LORRAINE KINDRED NATIONAL COMMUNITY RENAISSANCE

KRISTEN RAHN AMERIFIRST FINANCIAL

NOLAN LEGGIO

DAVID MLYNARSKI

DIVERSIFIED PACIFIC COMMUNITIES

TRANSTECH

JIM SMIRL

JOHN TANNER

VANGUARD BUILDERS

MATT NOON SOCAL GAS COMPANY

MICHAEL BAKER INTERNATIONAL

Southern CHAPTER AT BIABUILD.COM 20 LEARN MORE ABOUT JOINING THE BIA BALDY VIEW | February 2022 California BUILDER

Southern California

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February 2022

21

BIA Los Angeles/Ventura Chapter

BOARD OF DIRECTORS

MEET THE 2022 BIA LOS ANGELES/VENTURA BOARD OF DIRECTORS

BILL MCREYNOLDS DONNA DEUTCHMAN PRESIDENT WARMINGTON GROUP

HAGGAI MAZLER VICE PRESIDENT KB HOME

VICE PRESIDENT HOMES4FAMILIES

JOHN LAVENDER VICE PRESIDENT LENNAR

JOHN HROVAT

VICE PRESIDENT FASSBERG CONTRACTING CORPORATION

NICK NORVILAS

HENRIK NAZARIAN

VICE PRESIDENT TOLL BROTHERS

VICE PRESIDENT D AND D ENGINEERING

VICE PRESIDENT FIVE POINT

DAVE LITTLE

IMMEDIATE PAST PRESIDENT WILLIAMS HOMES

RICHARD DUNBAR

MIKE FRASCO

US BANK

OAKRIDGE LANDSCAPE

BIO CLEAN ENVIRONMENTAL SERVICES, INC.

TEJON RANCH COMPANY

DEREK LEAVITT

KARL MALLICK

BRIAN MURTAUGH

JOHN MUSELLA

SCOTT OUELLETTE

MARY PERDUE

UNITED DWELLING

DAVID EVANS AND ASSOCIATES, INC.

GREAT WESTERN LOANS

THE MUSELLA GROUP

WILLIAMS HOMES

LANDSCAPE DEVELOPMENT, INC.

DEREK SPALDING

RICK WHITE

BRIGID WILLIAMS

LARRABURE FRAMING

SHEA HOMES

JOHN SHERWOOD

DARRELL SIMIEN

BORSTEIN ENTERPRISES

TRI POINTE HOMES

HABITAT FOR HUMANITY OF GREATER LA

RACHEL FREEMAM

PETER GUTIERREZ

GREG MCWILLIAMS

TYLER BARGIEL

ERICK PFAHLER

22

LARRY HOFFMAN

VICE PRESIDENT EQUITY RESIDENTIAL

ANDY HENDERSON

LATHAM & WATKINS

BROOKFIELD RESIDENTIAL

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THE HENDERSON LAW FIRM

LEARN MORE ABOUT JOINING THE BIA LOS ANGELES/VENTURA CHAPTER AT BIALAV.ORG Southern

California

February 2022

projects

racticing all safety protocols consistent with local and health agency guidelines.

Press Release:

n California Gas Gompany (SoCalGas) customers and administered by SoCalGas, . Program funds, including any funds utilized for rebates or incentives, will be no longer available. This program may be modified or terminated without prior services are the sole responsibility of customer. SoCalGas makes no warranty, ility or fitness for a particular purpose, of goods or services selected by customer. third party. Eligibility requirements apply; see the program conditions for details.

ty of their respective owners. All rights Reserved. N22J021A 012822

SoCalGas Works with Homebuilders to Increase the Energy Efficiency of Over 13,400 New Homes in 2021, Reducing Over $250,000 in Utility Bills New residential units enrolled in program will help conserve energy and save on utility bills LOS ANGELES – January 12, 2022 – Southern California Gas Co. (SoCalGas) today announced over 13,400 new single-family residential units and multi-family projects have enrolled in the 2021 Energy Efficient New Homes (EENH) Program, which enables homebuilders to construct energy efficient homes at a lower cost and continues to deliver on SoCalGas’ commitment to reduce greenhouse gas emissions (GHG). The result is higher levels of efficiency and utility bill savings for future residents. The EENH Program was projected to save approximately 150,000 net therms with over $250,000 in customer bill savings for eventual homeowners, which reduces over 794 metric tons of CO2 emissions in 2021 alone.

The program offers rebates to builders of eligible new single-family and multi-family projects. New residential construction projects that exceed California’s Title 24 Energy Efficiency Standards and are equipped with qualifying gas appliances and equipment are eligible to apply.

“Our portfolio of energy efficiency programs has proven to show results in reducing GHG emissions. Further innovations in our customer offerings will play an increasingly important role in our path to achieving net zero GHG emissions by 2045,” said Gillian Wright, senior vice president and chief customer officer at SoCalGas. “Energy efficiency is one of the most cost-effective method for achieving the state’s climate goals. In 2020 alone, SoCalGas energy efficiency programs saved over 40 million therms with $44 million saved on customers’ utility bills.”

Through the EENH program, builders can receive energy efficiency rebates on appliances installed in new residential

Southern California

BUILDER |

February 2022

construction projects. Newly constructed stand-alone units and low-rise and high-rise multi-family projects, such as an apartment or duplex, served by SoCalGas may be eligible.

Rebates are available for tankless water heaters, furnaces, washers and dryers, and pool heaters, among other equipment. Multi-family residential unit rebates are also available for central water heating boilers, boiler controllers, and demand control recirculating pumps.

Additional incentives are also offered to projects which qualify as: • U.S. Green Building Council (USGBC) Leadership in Energy & Environmental Design (LEED) Designations • U.S. Environmental Protection Agency (EPA) WaterSense-Labeled Home The EENH program has provided more than $3,900,000 in rebates for efficient appliances in new construction since 2018. In 2020, 25 percent of new single-family residential (SFR) homes within SoCalGas’ service territory enrolled in the program and the program is projected to save an estimated 300,000 net therms with over $450 thousand saved in utility bill savings for future homeowners over the next two years. This will reduce emissions by over 1,500 metric tons of carbon dioxide equivalent (CO2e) annually which is equal to removing over 300 vehicles off the road for one year.

“The SoCalGas EENH Program has been an important tool our builders have utilized to reduce energy loads and CO2 emissions in the homes they build,” said Craig Foster,

23

BIA Orange County Chapter

BOARD OF DIRECTORS MEET THE 2022 BIA ORANGE COUNTY BOARD OF DIRECTORS

ERIC NELSON TRUMARK HOMES PRESIDENT

MARK HIMMELSTEIN NEWMEYER & DILLION LLP ASSOCIATE MEMBER VP

BROOKE DOI

JAMES O'MALLEY

MEGAN ELTRINGHAM

ALAN BOUDREAU

SHEA HOMES 1ST VICE PRESIDENT

SHOPOFF REALTY INVESTMENTS TREASURER

THE NEW HOME COMPANY SECRETARY

BOUDREAU PIPELINE TRADE CONTRACTOR VP

SEAN MATSLER COX, CASTLE & NICHOLSON MEMBER AT LARGE

PETER VANEK

SUNTI KUMJIM

INTEGRAL COMMUNITIES

MBK RENTAL LIVING

MEMBER AT LARGE

IMMEDIATE PAST PRESIDENT

TYLER BARGIEL

WENDY BUCKNUM

TODD COTTLE

TONY DITTEAUX

NICOLE DUBOIS

TED FRATTONE

US BANK

MUROW DEVELOPMENT CONSULTANTS

C&C DEVELOPMENT

TRAMMELL CROW RESIDENTIAL

LSA

HUNSAKER & ASSOCIATES

WADE GANES

REENA HACKETT

VALERIE HARDMAN

ALEX HERNANDEZ

WILLIAM INGRAM

JEREMY KROUT

JOHN LAVENDAR

BRIGHTVIEW DESIGN GROUP

SOCAL GAS COMPANY

BRANDYWINE HOMES

ROCKWELL LAND COMPANY

EPD SOLUTIONS INC.

LENNAR

JOHN O'BRIEN

JEFF OKAMOTO

OUTDOOR DIMENSIONS

STEVE MCFARLANE

DAVE MELLO

STEPHANIE NATION

CIRCLE M CONTRACTORS

LANDSEA HOMES

JACKSON TIDUS

BROOKFIELD RESIDENTIAL

HUITT-ZOLLARS

JAMES FUREY RICHMOND AMERICAN HOMES

SCOTT PASTERNAK SANDY SANCHEZ TRI POINTE HOMES

FIVE POINT

LEARN MORE ABOUT JOINING THE BIA LINDA SANDUSKY

JASON WEINER

DAVID EVANS & ASSOCIATES

VINTAGE DESIGN

24

RYAN WHITE DAHLIN GROUP ARCHITECTURE PLANNING

ORANGE COUNTY CHAPTER AT BIAOC.COM Southern | February 2022 California

BUILDER

executive vice president at BIASC. “We applaud SoCalGas and encourage our builder partners to take advantage of the EENH Program’s rebates on high-efficiency gas equipment which helps deliver energy efficient homes with lower utility bills.”

SoCalGas’ energy efficiency programs have been serving as an industry leader for more than a decade. In the last five years, SoCalGas’ energy efficiency programs have saved customers over $250 million on their natural gas bills and $1 billion in avoided energy costs. The energy savings are equivalent to reducing over 1.2 million metric tons of CO2e.

The energy saved is enough to power 145,000 households for one year.

SoCalGas is dedicated to building the cleanest, safest, most innovative energy company in America. Energy efficiency serves as one of the many initiatives that supports the company’s goal to transition to a decarbonized energy system and is a step towards fulfilling our climate commitment. 

About SoCalGas Headquartered in Los Angeles, SoCalGas is the largest gas distribution utility in the United States. SoCalGas delivers affordable, reliable, and increasingly renewable gas service to 21.8 million consumers across 24,000 square miles of Central and Southern California. Gas delivered through the company’s pipelines will continue to play a key role in California’s clean energy transition—providing electric grid reliability and supporting wind and solar energy deployment.

SoCalGas’ mission is to build the cleanest, safest and most innovative energy company in America. In support of that mission, SoCalGas is committed to achieving net-zero greenhouse gas emissions in its operations and delivery of energy by 2045 and to replacing 20 percent of its traditional natural gas supply to core customers with renewable natural gas (RNG) by 2030. Renewable natural gas is made from waste created by dairy farms, landfills, and wastewater treatment plants. SoCalGas is also committed to investing in its gas delivery infrastructure while keeping bills affordable for customers. SoCalGas is a subsidiary of Sempra (NYSE: SRE), an energy services holding company based in San Diego.

For more information visit socalgas.com/newsroom or connect with SoCalGas on Twitter (@SoCalGas), Instagram (@SoCalGas) and Facebook.

I-10 Logistics Center, a 1.8 million-square-foot Shopoff development in the Inland Empire

Cierra Apartment Homes, currently under development by Shopoff in Whittier, CA

Shopoff Realty Investments is an Ir vine-based, national real estate investment firm, fo u n d e d b y P r e s i d e n t a n d C E O B i l l S h o p o f f i n 1 9 9 2 .

Shopoff Realty Investments primarily focuses on the repositioning of commercial properties, the entitlement of land assets, and development. Shopoff is active on multiple projects in Orange County and is a proud partner with BIA OC!

Southern California

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18565 Jamboree Road, Suite 200, Irvine, CA 92612 | 844-4-SHOPOFF | shopoff.com

February 2022

25

BIA RIVERSIDE CHAPTER

BOARD OF DIRECTORS MEET THE 2022 RIVERSIDE CHAPTER BOARD OF DIRECTORS

THANK YOU FOR YOUR MIKE FREEMAN LENNAR

AARON TALARICO MERITAGE HOMES

GREG TSUJIMOTO PULTE GROUP

GREG SHAIA RICHMOND AMERICAN HOMES

VICE PRESIDENT

SECRETARY

IMMEDIATE PAST PRESIDENT

PRESIDENT

JOHN ADAMS

JASON ADAMS

FNTG BUILDER SERVICES

TRAMMEL CROW RESIDENTIAL

DOUG GROVE

SCOTT HANSEN

RHS LANDSCAPE ARCHITECTS-PLANNERS, INC.

KB HOME

CYNDI BALTAZAR CALIBER HOME LOANS

LEADERSHIP

DEREK BARBOUR

CHRIS CHAMBERS

SANDY CHANDLER

MARK FARRELL

RICHLAND

WOODSIDE HOMES

ALBERT A WEBB & ASSOCIATES

GOTHIC LANDSCAPE CONSTRUCTION

BRAD HAY

MATT JORDAN

RANDY MADRID

JOEL MORSE

MITCH PEREZ

HUNSAKER & ASSOCIATES

DIVERSIFIED PACIFIC

RM PROJECT MANAGERMENT

T&B PLANNING

THE LEWIS GROUP OF COMPANIES

FRANCINE WALLACE

ANNMARIE QUINN

SCOTT RICE

RANDY RICHARDS

JOHN TANNER

GEOTEK

COMMUNITY WORKS DESIGN

RELIABLE WHOLESALE LUMBER

MICHAEL BAKER INTERNATIONAL

TRI POINTE HOMES

DONNA WETZEL FIRST AMERICAN NATURAL HAZARD DISCLOSURES

RIVERSIDE CHAPTER PAST PRESIDENTS

26

CHRIS EDGAR

DAN LEIGH

PULTE GROUP

CORMAN LEIGH

LEONARD MILLER

MIKE TAYLOR

RON VALLANDINGHAM

LOU MONVILLE

TRI POINTE HOMES

GENERATIONS ESCROW

BIA RIVERSIDE CHAPTER SENIOR VICE PRESIDENT

Southern

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February 2022 LEARN MORE ABOUT JOINING THE BIA RIVERSIDE CHAPTER BOARD AT RIVERSIDEBIA.ORG California

Coachella Valley Chapter Update

Brian Nestande

Coachella Valley Chapter President

the pin and overall best foursome - were dominated by our local golfers. It’s almost as if the supposedly stellar golfers from Orange County didn’t even try!

Prior to the golf tournament, BIASC’s Political Action Committee conducted its first round of endorsement interviews with local elected officials. We plan to complete the interviews in March and will be deeply involved in this year’s primary and general elections.

We kicked off BIASC’s newest unofficial sub-chapter, the Coachella Valley Chapter, last June by hosting a housing summit. (As an FYI to any non-residents reading this, the Coachella Valley is home to well-known vacation communities from Palm Springs to La Quinta and many fastgrowing cities like Indio and Coachella, and June is a perfect time of the year to visit the Valley!)

At the summit, numerous local elected officials led panel discussions on topics related to housing development and opportunities for growth in the Coachella Valley. We also heard from policy experts in the fields of water, local zoning regulations, environmental law, and legislation in Sacramento, and learned from a presentation on the state of affairs in the Coachella Valley by Joe Wallace, Executive Director of the Coachella Valley Economic Partnership.

In November (an even better time to visit the Valley), BIASC hosted a golf tournament in Indian Wells where, oddly enough, all the contests - including longest drive, closes to

Southern California

BUILDER |

February 2022

The Coachella Valley Chapter continues to increase its membership by offering our local homebuilding community access to networking events and access to the high-quality expertise provided by the policy experts of BIASC and the California Building Industry Association on the issues concerning builders and developers.

Since our formation, we have been able to engage in conversation with over half of the city councilmembers in the nine cities making up the Coachella Valley, and Riverside County Supervisor Manual Perez, who represents the Coachella Valley. I would like to thank BIASC CEO Jeff Montejano for his help in this outreach.

Over the course of the next few months, we will continue our membership drive by offering various events and networking opportunities to current and potential members.

We are also looking forward to hosting another golf tournament in October (another great time to visit the Valley). Maybe the Orange County folks will show up with their clubs this time? 

27

PLEASE WELCOME BACK OUR

RENEWING MEMBERS NOVEMBER 24, 2021 - JANUARY 28, 2022

50+5 Development Group

Empire Insulation Inc.

Allied Construction Services

Farley Interlocking Paving Stones

Alston & Bird LLP

First American Title Homebuilder Services

Alta California Geotechnical, Inc.

FirstService Association Consulting

Andrew Lauren Interiors Inc.

Focus 360

Applied Photography LLC

Forest Construction Co., Inc.

Baldwin & Sons

GB Causey & FA Rhodes Jr

BGB Design Group

GE Appliances - Apache Jct

BluSky

Get Community Inc

Boise Cascade

Grandway Residential

Bomel Construction Co Inc.

Great Western Home Loans

BORM International

GreenBee Services

Borstein Enterprises

Grundfos Pumps Corporation

Bosch, Thermador & Gaggenau

H.J. Fotinos, Inc.

Brookfield Residential

Hermann Design Group, Inc.

Bucilla Group Architecture

Highridge Costa Housing Partners, LLC

California Closets of Orange County

Hillmann Consulting LLC

California Fire Stop

HUB International Insurance Services

Capital Pacific Real Estate, Inc.

IDEArc Architecture & Planning

Chapman, Glucksman, Dean, Roeb & Barger

Infinity Energy Inc.

Construction Planning Services

Investment Concepts, Inc.

Cooley Construction Inc.

JWilliams Staffing Inc

Cornerstone Real Estate Consulting, Inc.

KASA Construction, Inc.

Cosentino Los Angeles

KB Home

Cox Communities

Kellenberg Studio

Cox, Castle & Nicholson LLP

Keusder Homes

Crestwood Communities

Kimley-Horn & Associates, Inc.

Crummack Huseby Property Management, Inc.

Knitter Partners International

Curtis Allan Floor Covering

Koeller Nebeker Carlson & Haluck LLP

D33 Design & Planning Inc.

Laer Pearce & Associates

Dal-Tile & Stone

Landscape Development, Inc.

Delta Q Inc.

Latham & Watkins LLP

Di Cecco Architecture, Inc.

Lennar

Dittemore Insulation Contractors Inc

Lewis Management Corp.

Diversified Pacific Development Group

JOIN OUR GROWING NUMBER OF INDUSTRY PARTNERS.

28

Learn More at biasc.org/membership Southern California

BUILDER |

February 2022

PLEASE WELCOME BACK OUR

RENEWING MEMBERS NOVEMBER 24, 2021 - JANUARY 28, 2022

LIGHT

Shea Homes

LiveWorkPlay Homes

Sign Image, Inc.

LMI - Methvin Installation

Soil Retention Systems, Inc.

Mariposa Landscapes, Inc.

Songstad Randall Coffee & Humphrey LLP

Marlo Naber Public Affairs, Inc.

Southern California Gas Co

Meridian Land Development Company

Spates Fabricators Inc.

Meritage Homes of California

Specialty Steel Post-Tensioning Inc

Mitsubishi Cement Corp.

Stratham Homes Inc.

Murow Development Consultants

Studio PAD

NewGround Public Relations and Marketing

Studiopi2 Inc.

Nissho of California, Inc.

Sunnova Energy Corporation

Orange County Association of Realtors

Sunset Design & Finishes

p11 creative, Inc.

Tailored Living & Premier Garage

Pacific Advanced Civil Engineering, Inc.

Tapestry Living LLC

Pacific Communities Builder, Inc.

Taylor Morrison

Pacific Heritage Communities

The New Home Company

Pacific InterWest Building Consultants, Inc.

Toll Brothers Inc

Pacific West Communities, Inc.

Total Comfort Inc.

Pate Studio Architects

Trademark Concrete Systems Inc

PDPlay

Trammell Crow Residential

Petra Geosciences, Inc.

Translutions, Inc.

Proactive Engineering Consultants, Inc.

United Dwelling

Proactive Engineering Consulting West

United Paving Co

Psomas

Unitex Management Corp.

PulteGroup

Van Daele Development Corp

R & R Palacios Construction

VCS Environmental

Raincross Development

Vista Paint

Rancho Mission Viejo

Volutone, LLC

Resideo

West Helm Construction Inc.

Richland

Western Municipal Water District

Richmond American Homes of CA

Weyerhaeuser

Rupert Construction Services, LLC

Wolff Horticulture, Inc.

Saunders Property Company

Woodside Homes of California Inc.

Schlage Lock Company

X Engineering & Consulting, Inc.

Shaw Equipment & Services, Inc.

JOIN OUR GROWING NUMBER OF INDUSTRY PARTNERS. Southern California

Learn More at biasc.org/membership BUILDER | February 2022

29

SAVE THE DATE

- TOUR OF REAGAN LIBRARY - ALL BOARD MEETING - VIP RECEPTION - FEATURED SPEAKER - INDUSTRY LEADER HOUSING PANEL - PLUS MORE TBA EXPLORE THE RONALD REAGAN PRESIDENTIAL LIBRARY

You're invited to BIA of Southern California's Housing Strategy Summit & VIP Reception at Ronald Reagan Presidential Library with BIASC Leadership, Chapter Presidents, and special guests panels featuring local elected representatives. Network with Southern California's top builders and landowners. Sponsorships available. *All views and opinions expressed by BIA Southern California are not necessarily shared by the Ronald Reagan Presidential Foundation and Library

RONALD REAGAN PRESIDENTIAL LIBRARY

30

APRIL 27, 2022 40 PRESIDENTIAL DR, SIMI VALLEY, CA 93065

TO SPONSOR PLEASE CONTACT LAURA BARBER LBARBER@BIASC.ORG

Southern California

BUILDER |

February 2022

Southern California

BUILDER |

February 2022

Inside Edition: THE MOVERS AND SHAKERS OF 2022

: n o i t i d E e d i s n I

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HCI

railings

A dba of Hardwood Creations, Inc.

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800-696-1646 sales@hcirailings.com

http://www.hcirailings.com Southern California

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February 2022

Mike Balsamo RMV Company 2022 CBIA Chair

a master plan getting developed over time in a very orderly fashion, giving me an appreciation from an early age for good planning, the incorporation of landscaping and proper balance in a community. That led me to UC Irvine and an interest in political science, which was my major, and environmental studies, which was my minor. This lead to an internship at the City of Irvine. In a fairly quick period, I rose up to Associate Planner level and sort of developed a reputation in the local development community as a problem solver, someone who looked for solutions and options for the customers. Early in my career, I had time in the planning departments of the cities of Irvine and Lake Forest and the County of Orange.

In January, BIASC’s Mike Balsamo became chair of the California Building Industry Association (CBIA) board of directors, bringing to that position what may well be the most diverse background of any board chair in CBIA’s 78-year history: City and county planner, large homebuilder project manager, BIA Orange County Chapter government affairs director and executive officer as well as BIASC CEO, and government affairs positions at two of the nation’s most prominent master developers.

Southern California Builder recently caught up with Mike to talk about what he wants to accomplish at CBIA and what’s happening at his day job at Rancho Mission Viejo, the 23,000-acre, 14,000-home South Orange County master plan development that has been recognized as Best MasterPlanned Community of the Year by the National Association of Homebuilders and Best New Home Community by the Orange County Register.

Southern California Builder: Before we get into everything else, let’s talk about what you were doing before you got involved in the homebuilding industry, and how that led you to BIA and our industry.

Mike Balsamo: I grew up on the Irvine Ranch in North Irvine in the mid-1970s, so I had the opportunity to observe

Southern California

BUILDER |

February 2022

During that time, I had the opportunity on the public side to experience what it feels like to have the public protesting a proposed plan and dealing with elected officials. I had an affinity for it, believe it or not, which led to moving over to the private sector in my 30s, consulting to The Irvine Company.

Later on, I worked for Orange County BIA as government affairs director, and from there I jumped to Lennar where I got specific project management experience, learning from a great company how to handle projects from inception all the way through to Homeowner Association interface. Some time went by and I found myself back at BIA as Orange County’s Executive Officer and later BIASC CEO, and then landed at Rancho Mission Viejo as Senior Vice President of Governmental Relations.

Inside Edition: THE MOVERS AND SHAKERS OF 2022

Q& A

with 2022 CBIA Chair Mike Balsamo

I think the common thread of all of this is learning how to communicate and trying to incorporate public input to achieve a positive project for the community and the builder by trying to balance all the issues – environmental, planning and other considerations.

SCB: You may well be the first CBIA board chair who was previously a Chapter Executive Officer. Did your experience leading the Orange County Chapter give you a perspective that’s helping you now in your role as CBIA board chair?

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Inside Edition: THE MOVERS AND SHAKERS OF 2022 34

MB: Without a doubt. The beauty of working for BIA is that I had the opportunity to interact with some of the big homebuilding executives, not only in Southern California but for the entire country because so many of the builders are based or have division headquarters here in Orange County.

I had the opportunity to observe them in action – how they run meetings, how they handle their own staff, how they work with elected officials. Now, being on this side of it, it’s very humbling and my goal is to do the job justice and try to live up to the tone that has been set by so many great leaders over the years here in Southern California.

SCB: What goals do you want to accomplish as CBIA’s 2022 board chair?

MB: First and foremost is to try to foster an environment of collaboration statewide. I think that the challenges emanating from Sacramento are so great that sometimes it feels like the industry is under assault from legislative and regulatory moves in the State Capitol. In order to address those issues as best we can, we have to be completely unified across the state despite the fact that we have different geographies, politics and economies all throughout the state. It’s imperative that the industry is clear on what our position is, and that we mobilize the full force of our membership to fight for achieving the best outcomes we can get.

working with the Governor’s office to try to find funding for school construction. We have to maintain the program that has allowed for public funding of school facilities over the last 25 years because it’s been one of the most successful public-private partnerships the state has ever had.

SCB: Last year you were vice chair of CBIA’s Government Affairs Committee. How would you score the effectiveness of the committee and CBIA’s lobbying staff in 2021?

MB: The CBIA team really is one of the best in Sacramento at dealing with the legislative and regulatory challenges we have. The CBIA staff and the consultants carry the lion’s share of the load, while the committee chair maybe helps a little bit with policy direction and fostering communication.

For me, it was a relatively easy chairmanship to have, but very important because it kept me up to speed on what the issues are. What I’ll remember most is that by the end of the legislative session, almost every bill designated as a Housing Killer was killed, and nothing passed that will cause builders irreparable damage.

SCB: Looking at the 2022 legislative and congressional sessions, what are CBIA’s priorities?

The second thing is to expand our political influence. CBIA has amassed a significant Political Action fund at this point because the builders realize how necessary it is in the modern world to achieve relevance in Sacramento. There are other constituencies in Sacramento, be they labor or environmental, that really put their money where their mouth is in terms of how they impact policy, and CBIA is now in a better position to have a similar impact. As part of that, even though I’m from Southern California, it’s important for myself and others to be present physically in Sacramento as often as possible, not only to interface directly with the CBIA team, but the legislators and the Governor’s administration as well. COVID has presented challenges for advocacy, but I still feel that direct personal interaction is the best way to persuade people.

MB: Where to start – there’s so much – but I think the Number 1 issue before us will be how the state responds to wildfire concerns. There have been a series of megafires in the last five years, but thankfully master-planned communities have been spared and we think that’s due to great planning and fire prevention techniques that our builders and landowners incorporate. Still, there are some in Sacramento who want a zero-tolerance policy, meaning no new housing in high fire hazard severity zones, but we can’t have a policy like that because this state is in desperate need of more housing. The Governor has set the goal at 3 million units and housing affordability continues to be a challenge. So to say we’re not going to build any more on the edges is not a realistic or appropriate policy response, Our job as an industry is to push back so any policy that is adopted will allow for well-planned and safe housing, and we are committed to pursuing that.

The last thing I want to emphasize is school funding. This is something that’s important to Rancho Mission Viejo as we are partnering with the Capistrano Unified School District to provide high quality public schools within our community.

Clearly, healthy and modern public school facilities benefit all builders and residents throughout the state. The last school bond in 2020 failed at the ballot, so now CBIA is

We’re obviously also watching the stormwater general permit very closely, trying to make sure that a practical and implementable stormwater regulation is adopted at the state level. This is something that comes up every ten years so some of the issues are not new, but I think what you’ll see again across the state is that most of the housing being constructed has state-of-the-art stormwater mitigation that diverts any runoff from getting into natural creeks. We’re

Southern California

BUILDER |

February 2022

SCB: You’ve got a front row seat for the interesting dynamic in Sacramento where we see the Governor pushing for more housing and the legislature trying to comply while many there still have the political mindset that housing needs to be highly regulated.

How do you see the state’s newfound support for housing playing out?

MB: It’s a really challenging issue that needs not just the focus of the Governor but the entire legislature in Sacramento. They need a holistic understanding of how housing is provided and what the challenges are. What happens is all these bills are proposed in isolation, where they’re trying to address a specific issue that they’re concerned about and almost always there’s an unintended consequence: Either the bill makes it harder to develop or more costly to develop, and over time it’s all created a long-term reduction in supply and the inflation of costs. We need to present the industry in a favorable light, that we are the answer to housing attainability in California, and must continually educate elected officials about how all these bills they’re proposing negatively affect the production of housing.

As much as climate policy is driving infill opportunities, the real-world truth is that it’s very hard to entitle and deliver infill housing, especially if you have local agencies or citizens that tend to not like change. Generally speaking, you have to put higher density into these areas to make a project viable, plus the infrastructure has to be upgraded in many cases to accommodate the housing, and you have coordination issues with all the utilities that serve the area.

On the whole, the broad list of issues you have to address with infill development probably makes it about twice as hard to get an infill project approved than a greenfield project. It’s just a fantasy to think we can achieve the State’s housing goals with infill only; there has to be a balance of housing provided, and I think the positive thing for the State to understand is that our houses are the most energy- and water-efficient houses anywhere in America. We’ve got solar mandates and are doing our part as an industry to work toward carbon neutrality as much as possible to align with the state’s climate goals. Technology can also help with more remote working scenarios, less driving overall and

Southern California

BUILDER |

February 2022

more support infrastructure for EVs in our new communities.

Stopping housing is not going to help the climate.

SCB: It must create some interesting dynamics at CBIA to have so much of California’s population and homebuilding activity in the southern-most counties of the state. Is there much push and pull between Northern and Southern California at CBIA, and do you feel Southern California is well represented by the Association?

MB: I think that issue has been overstated in the past.

What you need is clear communication, with our allies in Sacramento keeping us informed on how they’re advocating for us down here, and we down here making sure our voices are heard on the issues, which is what’s happening.

A significant amount of housing is being built now up north in Sacramento and the Central Valley because there’s a parallel where availability and pricing in the Bay area is causing inland counties to grow, just like the Inland Empire is growing here. Even on the usually divisive water supply issues, with the recent droughts Northern California is also feeling the pinch and is awakening to the fact that they can’t be complacent and need to join us in planning with the state agencies to ensure we’ve got sufficient storage and supply.

Overall, the issues are getting more common between north and south. Where things might differ a little bit is on the political spectrum, but we all need to work together on being relevant in Sacramento, period.

SCB: In your day job at Rancho Mission Viejo, which is in the midst of building one of the largest masterplanned communities in the state, you’re in charge of state, federal and local government relations, entitlement, and infrastructure. Out of all that, what is most likely to keep you up at night?

Inside Edition: THE MOVERS AND SHAKERS OF 2022

at the point where the problem largely has to be addressed within the legacy housing stock, whether its energy and water efficiency, wildfire protection or stormwater mitigation. That’s expensive to do and complicated so even though that’s where the meaningful gains can be achieved, unfortunately the homebuilding industry gets the target on their backs.

MB: We’re not immune to challenges. We have schedules just like everyone and we have to work with our local agencies to stay on schedule. It’s all about communication.

We’re very fortunate here to be able to work with the County of Orange, Orange County Fire Authority, Santa Margarita Water District, and Capistrano Unified School District, and other public agencies where we have established many years of partnership and we’re very thankful that they understand our goals. But as with anything there are challenges along the way and I think the state, candidly, is the bigger bogey. Rancho Mission Viejo has a development agreement with the County of Orange that locks in the rules of the game and gives us predictability, whereas the state can present challenges that can supersede these local agreements, whether it’s water conservation or housing or

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SCB: The Rancho Mission Viejo community has quite a lot going on. Tell us about some of the exciting neighborhoods and amenities that are on the market and in the pipeline.

MB: The next village for Rancho Mission Viejo and the Ranch Plan is called Rienda, which is Spanish for the reins.

The totality of Planning Area 3 is 2,000 acres where over the next 15 years or so we plan to build about 7,000 homes. The first phase is about 690 homes in Rienda. We’re targeting the first-time homebuyer segment pretty aggressively with housing as low as within the $400,000 range and up to $900,000, so we’re very proud that this is an attainable community when compared generally to coastal Southern California markets. It’s a great opportunity for young families and folks to get the benefits of ownership. We’re excited to show everyone the beauty of the physical environment here. The views from Rienda are just spectacular, featuring the San Mateo Wilderness to the south. There will be new trail locations to facilitate access to the open lands of the Reserve at Rancho Mission Viejo.

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Our primary amenity, which is underway now and will be done in another month or so, is called Ranch Camp, and it’s nine acres located right at the entrance to Rienda. It’s got a massive swim lagoon, an adult pool and gym, a number of visitor experience outbuildings and a pasture, so it’s a oneof-a-kind welcome area for the new community.

SCB: What do you do to unwind and recharge your batteries?

MB: I’ve got my family – we’ve got four children and that obviously keeps me busy in an enjoyable way with their various activities. I do enjoy golf and am gradually, very gradually improving over many years. I just love the game – it’s fun to play and a great way to socialize, not just with friends and family but also with my colleagues in the industry. I mostly play Arroyo Trabuco, our home course at Rancho Mission Viejo, which is a beautiful place. I also enjoy bike riding when I can. San Juan Creek Trail, which is a protected trail, goes to Doheny Beach largely avoiding cars, and it’s a spectacular coastline to see down that way, so I try most weekends to get at least a little fitness activity on my bicycle. 

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wildfire regulation. Those are three examples where state regulations create challenges to our long-term planning.

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Q&A with Ali Wolf, Zonda If you’re wondering what’s going on in the housing market, ask Ali Wolf, Chief Economist at Zonda, the housing market research company. She is the creator of Zonda’s proprietary indices, including the New Home Pending Sales Index and the New Home Lot Supply Index. She is well known in the industry for the “Millennials discussing Millennials” series, is quoted frequently in national and international media, and, if that’s not impressive enough, she serves as an advisor to the White House on the U.S. housing market.

Ali formerly was a senior research analyst for John Burn Real Estate Consulting and a researcher for both the Canadian and UK Parliaments. Southern California Builder caught up with her during one of her frequent cross-country speaking tours.

Southern California Builder: Between your bachelor’s and master’s degrees, you narrowed your focus from economics to real estate economics and finance. What was it about real estate that attracted you?

Ali Wolf: I took a Housing Economics class during my senior year of undergraduate study and immediately fell in love. In real estate, there are so many players, each with different motivations, incentives, and information. The housing market combines the theory of economics with the reality of human behavior — how cool is that?

Ali Wolf

Zonda, Chief Economist

AW: We are calling for growth in home sales, starts, and price with a big caveat – how much will interest rates rise and how quickly? If we see another 50 or 75 basis point jump in interest rates in quick order, I’ll be changing my tune (and forecasts) regarding the market. For now, though, we know that many Americans became better off throughout the pandemic thanks to increased savings rates and higher wages. Rock-bottom interest rates combined with healthy consumer balance sheets and a change in housing preferences have been key drivers to the rising housing market. What we need to watch going forward is a price ceiling.

SCB: With California’s housing supply so far behind demand, are we immune from increasing interest rates – or should homebuilders be getting, figuratively, their booster shots now?

AW: I wouldn’t say the California new home market is immune to rising interest rates because of the chronic undersupply. The market will only remain severely undersupplied for as long as the demand pool is deep. As affordability gets stretched, that demand pool will inevitably get smaller as people adjust their behavior and postpone their desire to buy a new home. The main focus for builders needs to be understanding what consumers are willing to pay for a given product in a given location.

SCB: How long will the current supply chain disruptions SCB: Before turning our attention to economics and likely continue to impact home construction – and what forecasting, let’s talk a bit about BIA. How did you get impacts are these disruptions having? involved in the Association and what have you gotten from your involvement?

AW: We think the supply chain problems will be with us for the majority of 2022, but the key is that improvements will be AW: I grew up in Cleveland, Ohio so when I moved to California, incremental over time – and until then, builders will spend more I didn’t know many people. I joined the BIA just a few months time on customer service to deal with delayed closing dates after arriving in So Cal as a way to meet other building industry and product reselects. And remember, once the supply chain professionals and learn more about housing trends locally. problems get fixed, we will still be left with our legacy issues of Getting involved was a smart decision that’s served me well; I’ve not enough skilled laborers and high land prices. found mentors and friends through the organization and continue As a result of the industry-wide shortages, some builders to learn from different industry experts at BIA events. missed their closing goals last year because homes that should have been completed in 2021 haven gotten pushed to 2022.

SCB: Looking to 2022 and beyond, what do you see As builders work through their backlog, it makes it harder to ahead? proactively increase inventory and that’s slowing overall sales

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SCB: What should builders do the same way in strong and weak markets alike, and how should they change their business plans when markets change?

AW: There’s an old phrase, “Everyone is a genius in a bull market.” I have been cautioning builders to remember that the market got a boost from unprecedented fiscal and monetary stimulus combined with crazy low interest rates. The market won’t be this robust from a demand point of view forever and the winners will be those who take a realistic approach to underwriting and spend time thinking about their product’s position in an evolving market.

We just closed Zonda’s 6th annual millennial survey in January, which revealed many points of interest. First, 30 percent of Millennials report wanting to buy in the next one to three years with an additional 14 percent saying they are trying to buy now but limited inventory is holding back their purchase. As far as what they are looking for in a home, a large kitchen is by far the highest priority, followed by a designated office, and a functional backyard. Finally, it’s no surprise that Millennials’ priorities are good schools, access to restaurants and shops, and safety.

SCB: As a very dynamic professional who is not that long out of YoPro, what advice do you have for young people who are just getting started in the industry?

AW: For starters, ask questions – there’s a lot to learn about our industry in the early days of a person’s career – and actually, throughout a person’s career – and the more you talk with people outside your silo, the more you will learn. Besides that, I’d say SCB: In 2022, what are you seeing in the housing get more involved in BIA by joining a committee. A committee preferences of Millennials? allows you to meet with 10 or 15 people in the industry on AW: The largest population share of the largest living generation a regular basis, so you’ll have a small network of industry connections outside of your company who know you. As a bonus, today is between 30 and 32, when Millennials typically get they will likely introduce you to others, so your network and your married, have kids, and buy homes. The Millennials in the knowledge base continue to will grow.  housing market today, however, are no longer just entry-level shoppers; some are family shoppers, while others are entering the move-up market.

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Brian Probolsky

Moulton Niguel Water District President

Joone Lopez

Moulton Niguel Water District General Manger

MNWD provides water and wastewater services to the cities of Laguna Niguel, Aliso Viejo, Laguna Hills and portions of Dana Point, Mission Viejo and San Juan Capistrano. Probolsky has been a board member since 2008 and is a strong advocate for technology and innovation. Lopez was previously GM of Calaveras County Water District, Assistant GM of Apple Valley Ranchos Water Company and Deputy GM of Central Basin Municipal Water District.

Southern California Builder: Before turning to Moulton Niguel Water District, there’s one question that is surely on the minds of many of our members: Why are you such a strong partner with BIA?

Active BIASC members have probably seen representatives of Moulton Niguel Water District (MNWD) at BIA events, since the South Orange County water agency frequently participates in and sponsors some of our key events. Southern California Builder talked to MNWD Board President Brian Probolsky and General Manager Joone Lopez about why having a good relationship with the building industry is important, and about the current drought, RHNA allocations, and other matters.

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Inside Edition: THE MOVERS AND SHAKERS OF 2022

Building & Water: Q&A with Moulton Niguel Water District

Joone Lopez: Our work with BIASC came about when Jeff Montejano became BIASC’s CEO. We had a relationship with him prior to that and started talking to him about the things BIASC was doing there and their challenges, particularly as California is going through cycles of drought. Because everyone is impacted by water and because we have to work together to support the economies of our communities, we talike about how having droughts doesn’t necessarily mean that you have to have building moratoriums. So, we thought this was a great way to educate about the relationship between water and development, and we started a series of water and housing forums that led to our increased involvement.

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Brian Probolsky: We certainly enjoy the relationship.

The impromptu conversations that occur between us and BIA members is where the value is. There are all these questions people have in their minds, but there’s never anybody to ask them to, so just being around allows us to provide input.

SCB: Do you have any recommendations regarding how homebuilders and their consultants should approach working with their local water providers?

JL: Just call us – that’s a good place to start. At our agency, we are very accommodating and responsive, so we encourage them to reach out to us as early as possible. If we work well together in advance, we can work through challenges and perhaps even barriers together. People need to understand that we may have to ask them to do things differently because they don’t know all the technical requirements and regulations we have to comply with.

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BP: Like many water agencies, Moulton Niguel is pretty much built out, so a lot of the projects that are coming our way are redevelopment and vertical projects. When you’re building something from scratch, you have more flexibility, but with redevelopment, you can’t assume the existing service will serve your needs. A large proportion of the development that’s going on is in the Laguna Niguel Gateway Specific Plan, where there are single-story warehouses with two toilets, a sink and 50-year-old infrastructure that they want to replace with 300 housing units. This creates a completely different stress on the system and requires up-front thinking and planning.

SCB: The Regional Housing Needs Assessment allocates over 8,000 new housing units to the cities within your service area. How will you work with builders, municipalities and your water wholesalers to meet the new demand for water and wastewater services generated by these allocations?

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BP: I think the natural assumption is that more people means more water, but that doesn’t have to be the case.

We’re serving less water now than we did 20 years ago, when there were still cows in the district – not all people with toilets and pools and green lawns. Our customers have become smarter and more efficient in their use, and we’ve given them the tools to be more efficient. We’re excited to work with our partners in the building community and adjust our infrastructure to their needs, while making sure we don’t affect our current customers in a negative way.

JL: We don’t decide the housing decisions of the cities; we are ready to work with them as their partners to make sure there’s enough water. We’ve done so much great work in the area of demand management, which is a combination of water efficiency and conservation, that we can stretch the supply, whether it’s RHNA, a project or a General Plan.

SCB: Even with December’s rains, most of California is still in a severe drought. How prepared is Southern California to meet demand, should the drought continue?

JL: Our agency is doing well. We have done a lot of work in terms of new supply, improving our system, enhancing our demand management, and working with our customers to get everyone involved. As far as

Southern California, we are strong because of years of investment. Our storage levels are strong, but the Colorado River agreements are coming up for negotiation in 2026 and the State Water Project infrastructure is aging as the fight continues regarding the conveyance of water south through the Sacramento Delta. There are a lot of pressing challenges even if we don’t suffer a major earthquake, which is a matter of when, not if.

SCB: What drew you to the water world … and now that you are so fully immersed in it – forgive the pun – are you happy with your initial decision to become involved in water?

BP: I was a city park commissioner, a county park commissioner and president of a large HOA – so probably in these three roles I had supervisorial responsibility over more space than maybe anyone in the county. This made me acutely aware of water in a way the average person isn’t, so I wanted to understand better how we get the water we need.

JL: I love being in water. As far back as I can remember I wanted to help people, especially to defend or be the voice of those who can’t do it for themselves. When I was a police officer, I did those things and learned about connecting with people in all walks of life, which reinforced my desire to work with people. It was totally by chance that I stumbled into the water industry. and now I’m really, really loving it. 

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Paul Granillo

Inland Empire Economic Partnership President/CEO

Paul Granillo is President and CEO of the Inland Empire Economic Partnership, a valued BIA partner on legislative affairs in Riverside and San Bernardino counties and beyond. IEEP works closely with BIA, other businesses, and government leaders with the goal of making the Inland Empire a better place to live, work and invest. Granillo joined IEEP as President and CEO in 2010 following an early career with the Diocese of San Bernardino, which serves both Inland Empire counties.

Southern California Builder: BIA supports IEEP because we agree with you that the Inland Empire is a great place to live, work and invest. Tell us about how IEEP came together and about its work.

transportation and transit projects here. COVID recovery issues also are very important to us, as is making sure our region gets its fair share of our tax dollars back. In Sacramento, you have to constantly be paying attention to what’s coming out of the Legislature – housing is always going to be there, plus CEQA and water issues, and then the regulatory environment.

SCB: You are now in your 12th year at the helm of the Partnership. Looking back, what have been some of the most memorable policy victories you’ve experienced here?

PG: Our biggest victory was achieving our goal of getting the Inland Empire into the discussion. We were part of the creation of the California Economic Summit that was focused on regional Paul Granillo: The Inland Empire Economic Partnership was economic development because one size does not fit all for a founded almost 40 years ago to bring together the business state with 40 million people. You need to realize that the Inland voice of Riverside and San Bernardino counties, motivated by Empire economy is no less important than the economy of the the issue of the time, which was a political one: where the Silicon Valley, and they need each other. But you can’t just say federal courthouse was going to be located. Our congressional we’re going to do one thing for this state, which has the fifth delegation told us we had to have a unified voice on this, which largest economy in the world, so we’ve worked hard to make spurred the creation of IEEP. state and national leaders understand that the Inland Empire is 11 percent of California – 4.6 million people – and that we’re Following that, IEEP did economic development for both counties bigger than Kentucky, putting us in the top half of the 50 states until the counties took over that function for themselves, and by population. then IEEP went into a period of doing business attraction for the region. When I took over almost 12 years ago, we refocused SCB: As the Inland Empire grows as a center for both on creating a voice for the larger employers of this vast and housing and logistics, will its traffic infrastructure be able important region. We now have about 75 members who are to keep up with demand? all the largest employers in the region, including Amazon with over 25,000 employees, Loma Linda Health at around 17,000 PG: This is one of the challenges for all of us in the Inland employees, and the counties with about 20,000 employees each. Empire and I think that we need to tell the story of growth, and that growth is not bad. We have leaders in our state that are deSCB: Is IEEP mostly focused on local government in prioritizing capacity in our freeways. For us, that doesn’t work.

Riverside and San Bernardino Counties, or is it also We are a big area, our cities are growing, and we need to make involved with issues in Sacramento and Washington DC? sure that people can have transportation and transit options. We PG: We do advocacy for our members in Washington DC, also carry a lot of the burden for the economy of the nation and Sacramento and locally. In Washington, usually we’re dealing state in goods movement, so we have to find innovative ways with funding issues. Obviously, in the Inland Empire our history to move people and freight. That discussion is lost with some is one of growth so we constantly work in support of funding for of our elected leadership in Sacramento that is prioritizing bikes

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SCB: Turning to housing, how big a problem is the availability of affordable workforce housing in your region?

PG: In the last year and a half, we’ve seen housing prices at the highest they’ve ever been in the Inland Empire. Housing costs continue to be an issue, but when the average threebedroom, two-bath house could cost you a million dollars more if it were located in Irvine versus Rancho Cucamonga, people make a decision. The spread between Rancho Cucamonga and Laverne can be as much as $400,000 or $500,000, and it’s the same house, so the Inland Empire remains an affordable place to live. We have opportunities to build new types of housing that new generations are looking for, which is very difficult to do in coastal areas that are largely built out.

SCB: San Bernardino and Riverside Counties’ Regional Housing Needs Assessment allocations total over 305,000 new housing units. How do you think the counties and cities will do at identifying sufficient developable land to meet their allocations?

PG: As always, in the Inland Empire there’s opportunity to grow, but at the same time that’s a challenging number. You

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want to do it right so it works for the quality of life and peoples’ ability to move around, so I think this is something our counties and cities will really have to grapple with. In some places it will be a challenge, but again, we’re used to growth.

SCB: How about the Inland Empire’s current residents – do you think they are ready for this much new development?

PG: If we’re already growing by 75,000 people a year, then all of a sudden that RHNA number doesn’t look too big, does it?

Our history is a history of growth, of acceptance of growth, and I think we can do it.

SCB: How can the BIA and its members help IEEP move forward on our shared policy concerns?

PG: We appreciate our working relationship with BIA – lots of coalition work, lots of information sharing. I think that the power of IEEP is that we’ve brought together all the sectors of the economy. Too often we silo ourselves, which leads to a diminution of the telling of the united story of our region. I appreciate that BIA is a member of IEEP, and that we have a close working relationship and share the same goals. We just want to make sure that this region is a region where people can live and work and have a great house in a great community. 

Inside Edition: THE MOVERS AND SHAKERS OF 2022

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Q&A with CBPA

Matthew Hargrove

California Business Properties Association Vice President of Public Affairs

The California Business Properties Association is one of the building industry’s strongest allies in Sacramento, frequently standing with homebuilders in support or opposition to legislation and regulations affecting real estate development.

Matthew Hargrove, long-time Vice President of Public Affairs for CBPA, became the association’s President and CEO last December, upon the retirement of Rex Hime after 37 years representing commercial real estate interests in the state capitol. He spoke with Southern California Builder about CBPA and its close association with BIA.

SCB: What are your top legislative priorities in 2022?

Southern California Builder: The California Business Properties Association turns 50 this year, with more than 10,000 members – up from just 100 when it was formed in 1972. Tell us about the Association and how you’ve accomplished such phenomenal growth.

SCB: Many of those priorities align with BIA’s priorities.

How important to your legislative strategy is cooperation with the BIA and the homebuilding industry?

Our members now include ICSC, the Building Managers and Owners Association, the eight California BOMA local associations, the six California chapters of NAIOP, and a few other groups like the Institute of Real Estate Management, IREM, which has a lot of members with residential income producing properties, the Retail Industry Leaders Association, and upwards of 500 individual members.

MH: CEQA is a great example of a law with good intentions that is having major unintended impacts that make it more difficult for California to meet its demand for housing and office, retail and industrial properties. Reforming CEQA? Let me put it this way: A number of years ago we and BIA got the best and brightest together and knocked out a list of about twelve CEQA reforms that everyone agreed were needed to enable housing and everything that supports it. We took it to

MH: Our top priorities are going to be goods movement, organized retail crime, EV infrastructure, and construction impediments. Of course, there are also about 30 or 40 other things because we are the first filter on everything – every single bill that gets introduced, every regulatory action that’s proposed – it’s our job to be first on the scene, working on, fixing, or stopping anything that makes construction unnecessarily more difficult.

MH: Our relationship with BIA is immensely important to us because our members are also very concerned about the Matthew Hargrove: The history of CBPA started in the 1970s housing shortage. We want to make sure that BIA is able to when the federal government proposed a federal parking lot provide workforce housing, so we can build things near where tax and some folks who owned retail properties got together to there are houses to be built, and so tenants and businesses push back, forming CPBA. They were successful in killing the will stay in California and fill our members’ properties. We are tax, and in the 1980’s, when things really started heating up in connected at the hip with BIA and coordinate consistently with California, CBPA’s members, who wanted some insurance on a them because BIA understands construction in California like full-time basis, hired Rex Hime . When I was hired in 2006 and no other group. was doing my own due diligence, I found that people said that CBPA was small but mighty, punching way above its weight SCB: CEQA reform is one of BIA’s longest running and class. That’s because Rex was able to put together a coalition most supported policy issues. Our readers will be curious of not just all the commercial real estate groups, but also with about CBPA’s take on the negative impacts of CEQA and other industry groups that are like-minded. which reforms are your highest priorities.

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SCB: Since the passage of SB 375 in 2008, Sacramento has been actively pushing development into already urbanized areas and discouraging greenfield developments. BIA believes the housing crisis and the peoples’ freedom of choice dictates that responsible development of all sorts should be supported. Does CBPA have a position on this?

MH: We had a lot of concern with SB 375 at the time and were one of the few groups that opposed it to the bitter end.

We want the ability to build things that make sense under regulations that make sense, so we try to take it issue by issue and policy by policy. There are some policies out there now, like the wildfire policy or last year’s bill that said you can’t build warehouses near sensitive sites, that we oppose because they would take large swaths of the state and say you can’t build there. We try to fix unreasonable policies because we believe local governments and regions need to be able to plan for growth.

SCB: How is commercial real estate doing in light of the revolutionary turn towards working at home that came about during the pandemic?

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MH: Our members feel great about the future. COVID has had a huge impact, but commercial real estate is where the job centers are. Our tenants are the companies, from small to large, that are California’s economy. With a $40 billionplus surplus, California’s economy, despite COVID and the shutdowns, is defying the odds and pushing forward. Pockets of industry have definitely suffered a negative impact because of the shutdown, but especially the larger companies see this as a learning experience and don’t see demand for commercial real estate on the wane in the next ten years. Retailers and shopping malls, especially the neighborhood shopping and restaurants have been hammered, so we support the Governor’s small business relief grants, and we are advocating for more programs and more funding because that’s what will get the small tenants through this.

Inside Edition: THE MOVERS AND SHAKERS OF 2022

the Governor’s office and the Legislature, feeling it represented reasonable reforms, not outrageous asks – mundane, technical tweaks here and there that would make it so projects wouldn’t take seven to ten years. Of that list, three or four were introduced by legislators who were willing to take them on, and none of them were signed into law. I’m not giving you this example to be defeatist; it’s just to acknowledge that it’s the politics on CEQA in the Legislature that make reform so difficult.

SCB: CBPA’s longtime President and CEO, Rex Hime, has just retired after nearly four decades of representing the commercial real estate industry in Sacramento. Can you talk a bit about his legacy and your thoughts as you step into his shoes?

MH: I’m not stepping into a large pair of shows so much as I’m stepping into a brightly colored Hawaiian shirt. His impact on our industry is huge; everywhere I go, everyone knows who Rex is because his reach is larger than just within our industry.

He is known far and wide and is a wonderful connection back to a time when the legislature was more social and friendly.

He was with CBPA for 37 years of the Association’s 50 years, and his legacy is that he has such a broad base of support and such a huge network that he has set CBPA up so it can have at least another 50 successful years. I’m looking forward to the celebration we’re putting on for him in March, where it will be a celebration of CBPA’s 50 years and his 37 years of leading the organization. 

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Inside Edition: THE CITY OF MENIFEE

: n o i t i d E e d i s n I

THE CITY OF Southern California

Menifee

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Inside Edition: THE CITY OF MENIFEE 54

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Demand, & Opportunity

- Sights are on Menifee, CA To simply say Menifee has grown up would be an understatement. Since the city’s incorporation in 2008, Menifee has nearly doubled in size to over 105,000 residents. Currently, Menifee is on pace to have well over 116,000 residents by 2023, outpacing its neighbors and leading the region in growth. This rapid influx of new residents has made Menifee a nationally recognized boomtown and the fifth fastest growing City in California.

Not only is Menifee booming with residential growth, but Menifee is also home to the fastest-growing California Community College, Mt. San Jacinto College (MSJC). Since 2017, MSJC has grown 16% percent year over year, with over 27,000 students within the district, and is expected to reach 50,000 students within the next ten years. MSJC recently started construction of a 5,000-seat stadium in Menifee to support their award-winning athletic program and host community events, regional concerts, and tourism festivals. The college also has plans for a 60,000 square foot Science, Technology, Engineering, and Mathematics (STEM) building at the campus that will support the existing and only external Makerspace lab in the region that currently partners with Scripps and other bio-tech stakeholders and partners.

Menifee was designed as a livable, lovable, and easily walkable new and clean community, and there are still more than 32 residential communities and 28 commercial centers under active construction. The Menifee City Council has invested close to $500 million in infrastructure improvements, signals, and traffic circulation enhancements and roadway maintenance to pave the way for their expected growth.

Menifee’s award-winning Development Team had already been working hand-in-hand with trailblazing developers and builders, intelligently paving a path for game changing growth and visionary projects that are in high demand for the more than 800,000 in trade population- making Menifee

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the leading city with the largest trade reach in the area.

With currently 165 active business development projects within Menifee’s city limits, there is currently $14.8 million square feet of commercial and industrial development either under construction or in the pipeline. Based on the growth currently occurring and what is expected in Menifee, there is an additional demand for another 1.8M square feet of retail, over 300,000 square feet of office development, and over 580,000 square feet of light industrial development.

Menifee’s smart economic growth is aided by the City’s recent adoption of a simplified and comprehensive development code which modernizes specific zoning, subdivision, and grading ordinances. In addition, the new flat fee structure from a deposit-based structure has assisted projects with better projections and budgeting to stay on track and beat targeted timing with the assistance of the City’s new “Zero Stop Shop”, which is designed to expedite online submittals of plans, projects, and payments from the ease of any location where partners conduct their business.

Inside Edition: THE CITY OF MENIFEE

A City Rising: Growth,

With a strong commitment to incorporating technology, the City’s Smart Cities and Broadband Master Plan is an innovative roadmap for achieving and communicating longterm objectives in Menifee. This multi-disciplinary initiative integrates the latest technological advances with creativity, while also creating a mechanism ensuring that broadband is available citywide. Aiming to efficiently use resources while supporting economic growth, the plan will improve quality of life, health, safety, infrastructure, and economic prosperity for the Menifee community, elevating Menifee into a city with their sights on the future. With the recent implementation of smart traffic control systems and energy efficient street lighting, these efforts are already producing results and serve as a precursor to the futuristic city that Menifee is becoming through the adoption of the Smart Cities and Broadband Master Plan.

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BUILDING A BETTER

MENIFEE ONE CHILD AT A TIME

QUICK FACTS ABOUT THE BOYS & GIRLS CLUBS OF INLAND VALLEY: • •

•

•

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The Boys & Girls Clubs of Inland Valley has served 7,000 youth since opening in 2014.

Youth members participate in a broad range of programs Development; Education and Career Development; Health and Life Skills; The Arts; and Sports, Fitness and Recreation) and several specialized enrichment programs. All programs are designed to drive positive outcomes for youth and reinforce necessary life skills.

The Club is the only youth transportation provider in the City of Menifee transporting over 100 youth members every day.

Return on Investment: For every $1 invested in the Club,

Building a Better Future One Child at a Time

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February 2022 California Help create the next great moment for kids. Donate at https://menifeebgc.ejoinme.org/GreatFutures2022

Inside Edition: THE CITY OF MENIFEE A strong commitment to public safety has also been a key factor in Menifee’s rapid success. On July 1, 2020, the City launched its own municipal police force under the leadership of Chief Pat Walsh, a 35-year law enforcement veteran. This effort led to the City of Menifee being recognized by Safewise.org as one of the safest cities in California. Public safety continues to be a priority for the Menifee City Council, as they understand the importance of a safe community for the success of Menifee’s increased quality of life for residents and incoming and growing businesses. Since its inception, the Menifee Police Department has grown to 92 police officers and personnel and continues to grow as part of their threeyear growth plan, which includes multiple divisions such as investigations, support services, records, crime scene investigation, patrol, swat, traffic and K9 to name a few.

campus development which ties into Menifee’s recently adopted Comprehensive Economic Development Strategy (CEDS) and Menifee’s Jobs Blueprint Plan. These two plans work together to diversify Menifee’s local economy and provide local jobs to the region. Of the over 50 companies who made the move to locate in Menifee over the past three years, its Menifee’s local workforce that is grabbing companies’ attention as the talent they need already lives in Menifee.

Menifee does not see its rapid expansion as a challenge, but as an opportunity for key development needs such as professional and technology office development, retail lifestyle centers, upscale residential, multifamily residential, and life science and advance manufacturing

“This is the one place you do not want to overlook and invest as soon as possible,” said Armando G. Villa, Menifee City Manager. “We are building a safe, thriving, and premier place to be here in Menifee.” 

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When someone remarks about Menifee, it is the City’s goal that it is seen as a community that is business-friendly and has embraced and set the table for new technology and innovation, creating, and capitalizing on economic development opportunities, and prioritizing public safety and infrastructure.

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Connecting businesses and creating opportunities throughout Menifee Valley and Southwest Riverside County 2022 Menifee Valley Chamber of Commerce Executive Committee

Leonard Greenlee Chairman

John Pironti First Vice Chair

Jesse Simms Second Vice Chair

John Whann Treasurer

Barbie Ray Secretary

Maneesha Jones Executive Director

OUR GEMS OF MENIFEE

29737 New Hub Drive, Suite #102, Menifee, CA 92586 • (951) 672-1991 • menifeevalleychamber.com

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To honor the contributions that local home builders have made in the Menifee community, the City of Menifee’s Community Development Department kicked off its inaugural Home Builder Appreciation event on November 8, 2021.

The Home Builder Appreciation event, likely the first of its kind hosted by a city in California, provided a stage for the City to share updates regarding its economic outlook, discussing relevant infrastructure projects, key ideas on missing development opportunities for the builder community such as graduated and estate residential development and multifamily housing, and provided an opportunity for home builders to connect directly with the City’s development team.

“We have built a strong working relationship with the home builders in Menifee,” said Community Development Director Cheryl Kitzerow. “This event was an opportunity for us to show them our appreciation for their important role in helping shape and deliver high-quality communities and social infrastructure in our city.”

During the event, sponsored by McGee Construction, Lennar Homes of California’s Inland Division was awarded the 2021 Home Builder of the Year presented by Menifee City Council, City Manager Armando G. Villa, and city staff. Of the over 1,500 single family permits issued in the City over the past year, Lennar Homes constructed over 360 housing permits in Menifee with a total valuation of close to $100M. They were further recognized for their collaborative and respectful relationships with all levels of City staff across numerous departments and continued innovative housing designs while maintaining a high standard of quality.

and over 32,000 processing, almost every major home builder is represented in Menifee, making it the leading city in Riverside County with permit activity.

Menifee doesn’t only provide a platform to appreciate their home builders, but also their commercial partners too.

The City hosts an annual Broker’s Appreciation Luncheon for commercial brokers and developers, with the next one occurring on March 24 at 11:30am at Menifee Fairfield Inn and Suites.

Inside Edition: THE CITY OF MENIFEE

Menifee Holds First Annual Home Builder Appreciation Event

It is no wonder why Menifee is considered a “Top Boomtown in America.” Not only does the city have one of the hottest residential markets around, but also has some of the highest’s rent markets for retail, largest sales leakage (over $800M citywide and over $1.8B trade area), and lowest per capita. Menifee’s demand outpaces some of Riverside County even largest metro city’s which has led to almost every major anchor (that has recently called Menifee home) reporting that their Menifee location is one of their highest performing stores regionally. The city currently has their sights on needed entertainment, boutique eateries, lifestyle retail centers, and office development.

For more information, please contact the City of Menifee Economic Development Department at (951) 723-3711 or visit menifeebusiness.com. 

There are 165 active developments in Menifee with over 32 new housing tracts in construction, many of which were transferred from the County when the city incorporated in 2008. With 820 homes under construction, 7,000 approved,

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State of the Market: Senior Housing 55+ HOUSING COUNCIL OF BIASC

WITH PAST RECIPIENTS OF THE SAGE PERSON OF THE YEAR AWARD

PLEASE JOIN US Thursday, MARCH 17, 2022 TUSTIN RANCH GOLF CLUB Registration 7:30 - 8:00 am

Sit down with four prior SAGE recipients, with diverse expertise across the senior housing continuum, for a lively conversation about the State of Senior Housing. Active adult is booming, senior living development is re-emerging, what are some of the development opportunities and constraints across different segments of the business? Operator survivors and tales from the trenches; what are we doing differently and what remains the same? What have the challenges of the past 2 years taught us on both the design side and in operations? What is in store for all things Senior Housing this year?

This will be an interactive session between the panel and audience that delves into some of the timely and profound impacts of the pandemic, evolving consumer preferences, and how leading edge developers and operators are pivoting and reinventing their business for 2022.

We look forward to seeing you at our first live SAGE event for 2022 and beyond.

Program 8:00 - 9:30 am

speakers

sue farrow

Loren Shook

wayne sant

mitch brown

Founder/Owner, Integral Senior Living 2008 SAGE Person of the Year

CEO and Chairman of the Board, Silverado Senior Living 2012 SAGE Person of the Year

Owner and Principal, Sant Development Services 2015 SAGE Person of the Year

Moderator 2017 SAGE Person of the Year

Council on SAGE Ticket: $55 • BIASC Member Ticket: $65 • Non-Member Ticket: $85 walk-up price for SAGE and BIASC member: $75 • walk-up price for Non-Member: $95

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EVENT ADDRESS: 12442 Tustin Ranch Rd, Tustin, CA 92782

SPONSORSHIPS & REGISTRATION: biasc.org/events

FOR MORE INFO CONTACT: Southern lbarber@biasc.org| February 2022 California (949) 777-3861

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Mayor Bill Zimmerman

“Menifee prides itself on its strong partnerships with our development partners, which has afforded us the ability to further enhance Menifee’s growing social infrastructure for things such as community garden, regional parks, community and co-op centers, fire facilities, museums and possible incubators needed to grow start-ups and incoming industries that collectively add towards making Menifee a safe, thriving, and premier place to be.”

Mayor Pro Tem Dean Deines

“Bridging the technology divide through initiatives like Menifee’s Smart Cities and Broadband Master Plan assists the city with leveraging opportunities to provide the use of technology and data infrastructure to not only attract tech businesses, create mortgage-paying jobs, enhance education and healthcare services, but also provide access for gaps in current service delivery in the Menifee community.”

Councilmember Bob Karwin

Councilmember Matthew Liesemeyer

“Investment in our City’s infrastructure is essential to bringing quality industries into Menifee, especially in areas that have traditionally been underserved or lack complete infrastructure. That is why our City Council has invested nearly $500 million in infrastructure, signal, and traffic improvements to help support high-quality developments in the city, making it easier to live, work, play and stay in Menifee.”

Councilmember Lesa Sobek

Inside Edition: THE CITY OF MENIFEE

Meet the Menifee City Council

“Menifee continues to be one of the fastest growing cities in California thanks to the wealth of high-quality housing opportunities that many of our residential partners provide within the over 32 new residential tracts in active construction in Menifee. Not only are we seeing remarkable growth in our population, with a 106k residents, but also in our skilled local workforce and highend commercial offerings with a trade of over 800,000 superseding neighboring communities- making Menifee a natural regional economic hub.” 

“It is no coincidence that Menifee has been highlighted as a “top boomtown in America” to do business with, as the city’s built a strong reputation for being businessfriendly and for providing our local businesses with the support and resources they need to be successful, which has resulted in our ability to deliver a rich and thriving community.”

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Jason McGee

McGee Contracting Inc.

years to make sure that on day one, meaning our third anniversary, we had met the rest of the criteria so we could further the business plan. We did a very good job of that, so in 2017 we began to scale the company up to where we have about 280 employees now.

SCB: What drew you to this specialty?

This BIASC Member Spotlight Q&A takes a look at McGee Contracting Inc., a concrete foundation and flatwork contractor serving the homebuilding industry, and at the city the company is relocating to, Menifee, and the reasons it has a reputation as a builder-friendly municipality. We spoke with company president Jason McGee. Southern California Builder: Tell us about McGee Contracting – what sort of work you do, who do you do it for, and what is your service area?

Jason McGee: We provide concrete foundations and flatwork to the publicly traded builders in Southern California. Everyone knows what foundations are, but for those who haven’t heard the word flatwork, that’s the nonstructural concrete like driveways, patios and city sidewalks.

Our service area encompasses pretty much all Southern California, from north Los Angeles down to Chula Vista and the border, and east out to the desert communities like Indio and Palm Springs.

JM: I grew up in the industry. My dad’s company, High Grade Form, Inc., was one of the larger production concrete subcontractors in Southern California for decades. I worked summers and all that for him from the time I was a kid, and then in my early 20s got involved in the office, learning job costing, AutoCAD, and all the skills that would be necessary some day to replicate what my dad had done.

Inside Edition: THE CITY OF MENIFEE

BIA Associate Member Spotlight:

SCB What are the special challenges of concrete foundations and flatwork, and what special skills does a company need to perform this work well?

JM: To be able to perform the tasks that are within our scope, we have to be good at many things, starting with estimating. Then we have our trenching crews, who use backhoes, mini-excavators and large wheel trenchers – a 25,000 pound machine with a massive wheel on the front – and obviously big rigs for transporting our equipment – for that, we have to employ Class A drivers. The next thing we need is carpenters with the skill necessary to build the shapes of the homes into the trenches, creating a form that the concrete will be poured into, and you need very good finishing crews of concrete finishers and cement masons that actually lay down the concrete and finish it to specification,

We started the company in 2014 – by starting, I mean me and two guys. It was our goal to build the kind of company that we have, but you can’t sign contracts with these publicly traded builders until you’ve met a number of criteria, the biggest of which is that you have to have been in business for three years. We worked very hard during our first three

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Inside Edition: THE CITY OF MENIFEE

Backing all that up, of course we have the job foreman that stays on site to organize and run the jobsite and manage quality, and we have customer service crews that come back to check that everything has been done correctly and any minor mistakes are taken care of. We give a two-year warranty on everything we do, so if there are any warranty issues, they take care of that. These are all our employees, 100 percent, with none of these jobs subcontracted.

It’s very easy to be the best in your industry when it’s you and 15. The challenge has been scaling up, first from 15 to 50, to make sure those 50 guys are doing it the way I would do it. It’s been a constant scaling up for us, reaching 20 homes a month and making sure they’re all done well, then to 40 and perfecting the system, and developing proprietary systems and using technology to create methods that are as fool-proof as possible and eliminate mistakes. That’s where we spend a lot of our time, developing systems that take a guy who has done this before and make him better so we can be sure that he is going to help us produce 2,400 homes this year with minimal mistakes and high quality to our customers. There are a lot of challenges involved, but that’s basically our task as managers – going out every day and trying to get better and better.

SCB: Let’s talk about BIA. When and why did you join, how have you been involved, and how beneficial has BIA membership been to your business?

JM: We joined the BIA in 2017, as soon as we started scaling up and signing master agreements with the publicly traded builders. That was really the first time we were introduced to BIA, and we got involved right away. I

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personally very much enjoy the golf events, but we try to be involved in as many events as possible. We know that it’s an organization that does a lot of good, so we want to support it in any small way we can. It’s been a very useful networking tool in our journey. There’s one builder, Far West Construction, that we are just starting a project with, and BIA is the only place I ever met them – I never reached out to them or anything; I just met them at a BIA golf event. It’s really neat to get a card at the event and see that grow to them being added to our job board.

SCB: You are very involved in Menifee. What is it about Menifee that has gotten you so engaged there?

JM: Yes, we like Menifee – we’re actually moving our company there from Murrieta. We kind of view Menifee in the same way we view our company: new and upcoming, potential for a lot of growth, nice to work with and having an exciting feel. So, in looking at the area when we were trying to find the permanent home for McGee Contracting, Menifee seemed like the perfect fit. We recently sponsored the city’s Builder Appreciation lunch – these builders are our clients and we look for ways to show appreciation because that’s where our workload comes from. Menifee is the first city I’ve heard of that wanted to do something to show appreciation to the builders, so we were very excited about jumping in and sponsoring that. In addition, as soon as we decided to move there, my wife Trina and I joined the Chamber and started attending their events and wanting to get involved.

It’s so up and coming and new that it just feels like there’s a good opportunity to get involved and maybe in some small way have a positive impact on the community.

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JM: We don’t actually apply for building permits on our concrete jobs because we’re a subcontractor, but we are going through that process with the City of Menifee for the office project that we’re building there for our company. I can’t really speak to how they differ from other jurisdictions – other than sponsoring a Builder Appreciation lunch – but what I do know is that all the relationships we’ve formed there so far are either from the city, by going through this building process, or from the Chamber. And on the building, it feels like the people we’ve met at the city are cheering for us almost. They’ve been very easy to get along with, they seem excited about our company coming to the community, and they’ve taken something that we thought would be a massive, monumental task and have held our hand all the way, making us feel that they’re as excited about our project as we are.

I think someone coming to them with a residential project would have the same experience. It appears to me from the amount of work that’s going on there that obviously the builders are flooding the town with a massive amount of new tract development within the city limits. That’s not

going to occur without the jurisdiction trying to attract them and trying to make it somewhat easier for the builders to get their projects approved and up out of the ground. We ourselves have worked on many projects here: Lennar’s The Townes at Menifee Town Center, a 220-unit townhome project, Kingston and Jasper in Audie Murphy Ranch for Meritage Homes, a series of three projects called Braverde Ranch for Richmond American, Trailhead at Remington Place for Lennar, Meadow Run for Meritage – so we’re spread all over Menifee, which is a good indication of this town being builder-friendly.

SCB: As you look to 2022 and beyond, what is ahead for McGee Contracting? Do you see growth in your future?

JM: We came to this business to do it well and have always envisioned ourselves as creating an organization that could branch out to working for commercial clients like hotels, shopping centers and whatever we can facilitate with the workforce that we have. We have had what I believe is almost unprecedented growth over the past few years and we plan to continue to grow and add to our client list, but we’re probably at a place now where we want to slow down the growth just a tad. Still, over the next 10 years we want to team with the builders to capture a pretty significant part of that market share and add to that with a significant market share in commercial foundation work. 

Inside Edition: THE CITY OF MENIFEE

SCB: Menifee has a reputation as being builderfriendly. In your experience, how is the staff to work with, and what is the city doing to make the difficult job of getting project approvals easier?

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Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

: n o i t i d E e d i s n I

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Los Angeles/Ventura Chapter

Carlos Rodriguez

BIASC Senior Vice President / Chief Policy Officer

The BIA LA-Ventura Chapter remains steadfast in our focus to provide front line advocacy to ensure our members interests are well represented while also providing a variety of fun-filled networking opportunities.

In the last 24-months the rules by which we all create housing have changed, there is a strong and powerful message coming from Sacramento to local governments to allow for the building of housing for all. While it is local governments responsibility to change the ordinances and codes to allow for housing for all it is ultimately all of our responsibilities to provide housing.

The art of how this is done is continuing to change and the BIA Southern California must continue to work closely with our allies to make sure this is a process that is fair, just, and economically feasible - be it for affordable or luxury housing. This year we will miss the great contributions of our departed Vice-President Diana Coronado as she begins a new journey in our industry at Lennar. As we look forward to working with her and other members on the various industry challenges there’s a sense of renewed optimism. Fortunately, the BIA LAVentura Chapter remains poised and positioned to serve our members like never before.

Led by our President Bill McReynolds, the LAV Chapter is looking forward to hosting a variety of historic events including hosting a reception in Los Angeles with President George W. Bush later this year. We also are also working with our members to prepare a float in the Tournament of Roses Parade to celebrate next year’s centennial year of BIA Southern California.

Our pre-centennial celebration later this year will also include a BIA LA-Ventura hosted tailgate event prior to the UCLA-USC football game at the Rose Bowl. In the

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meantime, there’s plenty of fun planned with member event favorites such as our Margarita Madness, a SoFi Stadium tour, Dodgers game, annual Golf Tournament and Trap Shoot Tournament to support Home Aid Los Angeles. Please contact us if you’re interested in serving on our committees to plan these exciting activities!

The science of homebuilding, the actual construction, is facing challenges that none of could have imagined 24-months ago from the supply chain issues, manufacturing delays, to working with building inspectors online, to our sales and marketing folks hosting virtual open houses while continuing to adapt to the needed changes to public health orders that protect us all. You all are still getting it done, and we are here to support your efforts! The BIA LAV Chapter will continue to help with a focus on working with our trader partners and friends be it framers, architects, or title officers to make sure that we are delivering housing for all.

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

BI A Los Angeles/ Ventura Chapter Update:

We believe that 2022, our 99th year, will be another year of change that will start to shape and form the beginning of the new normal until the next paradigm shift. As this change occurs it is not just the job of our dedicated staff to be on the front lines of advocacy. We all have opportunity as BIA members to work together as builders, trader partners, government officials, and industry friends to make sure we inspire the policy change needed to achieve the challenge of housing for all. We look forward to an amazing year filled with a mix of new and member favorite events as we support our industry noble goal of providing housing for Southern California families. 

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Southern California

BUILDER |

February 2022

Meet BIA LA/V Chapter

President Bill McReynolds

Bill McReynolds

BIA LA/V Chapter President

In January, Bill McReynolds added the title President of the Los Angeles/Ventura Chapter of BIA to his existing title of Vice President of Land Acquisition for the Southern California Division of Warmington. Southern California Builder caught up with him late on a Friday afternoon and asked him to share his thoughts about both of these important positions with our readers.

new legislation requiring solar and new requirements for stormwater and inclusionary zoning, so that price won’t work for us.” So, it’s important for the acquisition side to keep up with the changes in the rules and be ready to break that down and explain it to the property owners – and also the cities and the agencies, breaking these issues down so people can understand them and their impacts.

Southern California Builder: In 2004, you changed careers from municipal government to real estate development and have been a homebuilder ever since.

Can you tell us about your background and what drew you to join the homebuilding industry?

My biggest concern, not just for Warmington but for the entire industry, is that there is just not enough production going on.

We could probably hire ten more land people to try to find those diamonds in the rough, but we really need a thousand more land folks. There’s a little bit of a building boom going on now, but it’s tearing through the land inventory and there’s not a lot coming up behind it. We are going to continue to see skyrocketing housing prices as long as we’re not meeting the demand.

Bill McReynolds: I always wanted to go into government, and at first I thought the federal government was where it was at but I came to realize that local government was really where the rubber met the road and I literally started out handing out balls at the park for the City of La Palma. I grew up next door in Buena Park, so it was literally the city next door and I was lucky enough to get hired there. By the time I left to spend five years as a budget analysty in Huntington Beach, I was in the City Manager’s office as an analyst. I still had no experience in planning or land use, so I jumped at the opportunity when a friend who was going to The Olson Company said I should come with him, do this for two years, and then go back with land use experience and be a city manager. That was in 2004, and I just forgot to go back when the two years were up.

SCB: Being in land acquisition, you’re at the point of the spear. How do you approach the job, and do you think acquisitions will become more challenging in the future?

BM: I believe everything easy has been done so it’s going to take more time and effort to put transactions and deals together. There is nothing we ask for in homebuilding that’s easy so it has to be done face to face through relationships.

We’re never going to say, “Hey, can we pay you more money?” That’s not the reality of it. The reality is, “Hey, there’s

Southern California

BUILDER |

February 2022

SCB: In January, you became President of BIASC’s LAVentura Chapter. How long have you been active in BIA and what positions have you held previously?

BM: I was working for a small local LA developer/builder, Daniel Bernstein and Associates. He needed help on the political aspect and I said to him, “You can try to go out and work with the councilmembers and do the donations and all that, or you can join a group like BIA that has access to the right people, and get things done a lot quicker.” He agreed, and that’s when I started to get involved. I came onto the board about five years ago to try to give back to the organization that had given me so much. They say that with a group of dedicated professionals you can change the world, and that’s how I saw BIA’s role.

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

Los Angeles/Ventura Chapter

SCB: What goals do you want to accomplish as president of the LA-Ventura Chapter?

BM: The biggest thing is education. The rules have changed so much in home building to where the state has actually got our back. The City of LA was just saying how much their

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Southern California

BUILDER |

February 2022

SCB: The Advocacy page on the LA-Ventura Chapter website starts with, “Emergencies require immediate action, tailored to the impending loss – in this case, a severe lack of housing.” From an emergency or triage point of view, what are the most pressing challenges facing the industry in Los Angeles County in 2022?

BM: We just had our first board meeting last Friday, and loud and clear the board said our priority must be the City of Los Angeles. There are 4 million people there, you just can’t ignore it, so how do we get housing done in the City of LA – that’s why we just met with the senior planning staff. We are moving into an election and after Memorial Day the whole silly season starts. We’re interested in all that, but really it’s more about developing the relationships at the staff level.

Southern California

BUILDER |

February 2022

SCB: How about in Ventura County?

BM: In my opinion, you’re going to see some of the larger developments in Ventura County. You’ve got Lennar out in Simi Valley with Sycamore Groves; out in Santa Paula, you’ve got Harvest in Limoneira by Lewis. If the big builders want big numbers, you’re going to see that in Ventura County. You’re not going to get a big master plan in the San Gabriel valley.

SCB: Tell us about some of the exciting new housing developments Warmington is working on and has in the pipeline.

BM: A lot of what we’ve been doing is going back to basics and beating the bushes for property. We’ve got a big focus on the Inland Empire, where there’s affordability. We have two good examples there now – Crystal View townhomes in Chino Hills, priced from the low $600,000s, and Warmington at Stellan Ridge in Riverside, with three- to six-bedroom homes priced from the low $800,000s. The Inland Empire is still where you can build what I’d call “little ‘A’ affordable housing,” so you will be seeing more from us there in the future. And then there are four of us who are really focused on the infill opportunities, identifying underutilized parcels and trying to figure out how to bring those forward. We’ve had some good success with that, like the E.R.B. in Eagle Rock. 

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

processing time has decreased because of SB 330. So, how do we educate the electeds, the public, the planning commissions in terms of what the rules are, and how to play be them. If we all agree to the rules, it’s going to be a much more productive conversation. At the same time, I’m always worried about the cost implications, so keeping our eyes on that is also important. We didn’t create the housing crisis, but we will be the ones to get you out of it – but not if the thought process is that we can solve your transit, stormwater and homelessness problems.

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Williams Homes

Dan Faina

Williams Homes

them. You could be a doctor and you’re going to plateau here, or you could be in law enforcement and you know what the next 50 years will look like. I’m absolutely a risk-taker and more of an entrepreneurially minded individual, so it’s the entrepreneurial aspects that excite me, and the big risk-big reward opportunities in real estate as a broader industry.

Santa Clarita-based Williams Homes has been experiencing some dramatic growth, going from what was largely a hometown builder to a company with projects throughout California and in Montana, Idaho and Texas. To find out what’s driving this growth, Southern California Builder talked to Daniel Faina, the company’s Chief Marketing Officer and President of its Northern and Southern California divisions.

Southern California Builder: Thanks for talking with us, Dan. To get started, tell us about your career path, where you started and what was it about homebuilding that attracted you to the building industry.

Daniel Faina: My attraction to the homebuilding industry came through the broader perspective of the real estate industry. What attracted me to that at a very young age was the perception that great efforts and great risk can bring about a “sky’s the limit” type of reward. I found the real estate industry to be where there truly was no limit to the correlation between your efforts and experience and what you could produce from

Southern California

BUILDER |

February 2022

I started in real estate sales, which along with construction is the most accessible entry point. Being more of a people person who really enjoys engaging with people, the sales entry point was better suited for me. When I was in college, I got recruited by a local ReMax office in Santa Clarita and started in real estate sales.

SCB: You certainly could have pursued entrepreneurship to your heart’s content in real estate sales, but you moved to homebuilding. What brought that about?

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

Builder Spotlight:

DF: The level of exposure you have to different types of environments and opportunities within real estate is immense when you’re in a real estate brokerage environment, which is how I came to rub up against a small, hometown homebuilder in the Santa Clarita Valley in the mid-2000s that was building numerous small infill developments here in the Santa Clarita Valley and northern LA County. That was Williams Homes, Lance and Sadie Williams, who were about ten years in to doing maybe one development a year, only in Santa Clarita, and had only somewhere between a half dozen and ten employees.

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Being in real estate sales, I kept tabs on what they were doing, and admired them as a small, family homebuilding company, but with some really deep roots, with Sadie being the granddaughter of Southern California real estate legend Ray Watt. The heritage of Williams Homes goes back to 1996, when Ray Watt took Lance Williams under his wing and helped him start the company. Lance had married Sadie and had worked for Ray at Watt Housing Corp., where among other things he helped package that up and sell it to Beazer Homes in 1993. He was then at Beazer until they went through a reorganization in the mid-90s and he was one of the people they cut. He was looking at a small land deal in Santa Clarita and called Ray, who took him to the bank, taught him how to get a construction loan and move things forward, and the company’s first investors were all Watt shareholders. That deep family homebuilder environment is what they’ve been about ever since Lance met Sadie.

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They’re amazing people, and I kept bumping into them, first when I represented the buyer of one of their homes.

In 2007, they were looking for some help and I was young with a lot of energy – working three jobs and looking for any opportunity to learn – so I raised my hand and said I’d like to help out as a consultant and see what this is about on the new home side. After I’d worked for them for six months or so, they made the decision that they’d like to go with in-house sales and marketing, and I became their first employee in that endeavor in 2008, with the opening of a 90-unit townhome complex, which was by far their largest development to date.

SCB: How did Williams Homes go from one project a year to the multi-state, multi-project company it is today?

DF: Interestingly, it goes back to that year, 2008. We all know how things went with the market crash, so we obviously weren’t able to hire anyone else for quite

Southern California

BUILDER |

February 2022

SCB: Not that many years ago, Williams Homes’ total production over its history was about 1,000 homes, and now you have many more homes than that in the pipeline. That’s an amazing jump – what was the trigger for this growth?

DF: That’s a great question. It’s definitely something I pushed for as I looked forward to our future for the company. From 2012 to 2017, we were growing organically, adding a division in the Central Coast, our first real start-up division outside our historical footprint, and we saw the benefit of growing and building a team in places we liked to be. Lance and Sadie, being who they are, asked the team what they wanted, and we all wanted to continue to grow and add opportunities for our people, their families and the trade partners that we love to work with. So, the decision was made to start thinking about where to grow, and the methodology we landed on was that we wanted to grow where we wanted to be – places we enjoyed, where there was a high quality of life, a good outdoor lifestyle.

Southern California

BUILDER |

February 2022

We found ourselves gravitating towards unique college towns throughout the west where there’s no public homebuilder competition, and also no production homebuilders in the market at our scale. That thinking coincided with Lance touring the country with his oldest two children to look for colleges, so he had a front-row seat to some of the greatest college towns in the Western United States. That’s what brought about our first out-of-state move, which was into Bozeman, Montana. We continue to replicate that process, moving into Idaho into the Treasure Valley and Boise, then into Northern Idaho and Austin, Texas. The only thing that was slightly different was our move into Northern California and Sacramento; that came through an opportunity to support Watt Residential by taking over all their projects in Northern California.

SCB: To do all this, your investors must have come along for the ride, right?

DF: We have a lot of great investors, a couple of big institutional partners that are big names in the industry: IHP and Presidio Residential Capital. They have been very supportive of our growth and have been there for us through all of it. Also, we’ve always had a robust friends and family investor pool that has done extremely well, thanks to our uncommonly good track record of results and returns for that group. They’re always ready to jump into a new market with us.

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

some time, but it’s also a huge part of why I’m here in this position today. Lance and Sadie are very loyal and went to the absolute brink of destruction to keep their people, so we were able to keep a very lean team through the global financial crisis. It was because of who they are as people that we had opportunities come to us in those dark times – it’s why banks called us with work-outs, because they knew us and liked us, it’s why our investors stayed with us, and it’s why we’re exponentially successful today. That time gave me the opportunity to grow, to learn, to fail forward, and to gradually build what is now a substantial sales and marketing department at Williams Homes, across four states in six divisions, and to have the pleasure of rising through all the typical sales and marketing jobs, from Regional Sales Manager to Regional Director of Marketing to VP level, then the Division President for SoCal and then Northern California, and in January becoming Chief Marketing Officer supporting all divisions. As CMO, I pay attention to branding, marketing, sales, pricing and what we do in response to trends.

SCB: What are some of the current projects that excite you?

DF: We are on the cusp of launching what will be our largest undertaking to date, and it’s right here in our hometown of Santa Clarita, called Williams Ranch. It’s right across from FivePoint Valencia – they look right across the canyon at each other – with 497 lots, and we did it all ourselves as a fully integrated company.

We perfected the remaining entitlement work, all the land development and infrastructure, and now are just coming out of the ground with our models. We have four different product types, all single-family products, starting with a first-time move-up product that’s from 1,700 to 2,200 square feet, then three big steps up to

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e s i s t s r e e v n i d s A r Bu u o Y

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Southern California

BUILDER |

February 2022

We’re also excited to be about to open our first community in Austin, Texas – the formal launch of our first development in the Texas Division – and we continue to have amazing things happening in Montana, where we’re the largest production builder by lot count.

There are only a million people in the whole state, but we have a pipeline of 1,000 lots between the three largest markets there. We feel very fortunate to have believed that’s where things are going and it’s proving out to be a very smart direction for us.

SCB: From your description of Williams Ranch, it sounds like many of the homes are good postCOVID homes. How is the move to working at home changing things?

DF: For us it starts with infrastructure. We are trying to make a very concerted effort to be in front with strong internet infrastructure, making sure we have cell towers added where we have dead spots, and being smart about who we select to lay the infrastructure. From there it moves to maximizing space in our floorplans, with flexible spaces throughout our homes. You may see a simple structural option that could live four or five different ways in response to the different demands from our homebuyers. We’re seeing people who say they never dreamed that they would be coming to Santa Clarita for a home but having gone through the pandemic in an apartment in LA, where your effective rent would buy you a $1.3 million house here, they’ve changed their thinking and are ready for more space. We like flexibility – we’re not making a very specific commitment where everything has to have a home office because everyone’s situation is different in the home environment. We don’t

Southern California

BUILDER |

February 2022

believe there’s one way to address that, which is why we’re aiming for maximum flexibility.

SCB: Your founder, Lance Williams, has had quite a presence at BIA over the years. What is your engagement, both for yourself and for your company?

DF: I’ve always believed from my first interactions with the BIA over ten years ago that it’s the greatest single way to promote collaboration amongst homebuilders.

Some of the strongest working relationships I have, some of the greatest employees I have on my team, some of my best lessons learned have all come through engaging with other people who also see BIA as a valuable tool.

My first formal involvement was as committee chair for the Programs & Events Committee – I was BIALAV’s party planner for three years. I’ve answered the call numerous times to drive down to Orange County and speak at Greater Sales & Marketing Council events and have always tried to make myself available because it’s so important to get builders involved. I don’t see the other builders as competition. It would be illogical to fight over 10 percent of a pie – our industry is only 10 percent of real estate sales nationwide even though we are by far better in every single way as a choice over a used home, so I love collaboration efforts and the learning opportunities BIA has created.

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

mid-4,000 square foot big family homes on giant 20,000 square foot lots with views. It’s truly special; there won’t be anything selling like it in Southern California, in part because our average lot sizes are 11,000 square feet with views in two-thirds of the entire site. We’re going to have RV garages, because everyone in Santa Clarita has toys, with Accessory Dwelling Units and multi-gen suites as standard in many of our plans.

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Southern California

BUILDER |

February 2022

SCB: Since you are building in states other than California, what’s the contrast from a regulatory perspective?

DF: You almost can’t compare it. It’s black and white, completely different. It gave us great pleasure to have had a case where we had a complex entitlement with local opposition in Star, Idaho, and it took just over a year. Contrast that with a development we have here in the Santa Clarita Valley that is properly zoned and in the general plan for what we want to build and we’re five years in and no closer to being approved – for just 30 houses.

Where I would handicap that, for example, is a place like Bozeman, a city of 50,000 people that’s seeing a percentage of growth that’s very uncommon for them, so what you see there is pressure on logistics. A lot of these smaller markets don’t understand the difference in scale from a guy building one house at a time, maybe two or three a year, and someone that wants to build 100 houses at a time. They’re having a hard time not

Southern California

BUILDER |

February 2022

treating 100 houses at a time the same way that they treat one house at a time. Other than that, if these smaller markets are complicated, it’s only because our PTSD from California brings complications – if we come in and ask if we need A, B or C because we’re so conditioned to it, maybe people on the other side of the table will start to think, “Oh, maybe that does make sense.” So, it’s important to get to know the local process and embrace it.

SCB: How do you see the future for the industry and Williams Homes?

DF: I think the need for all of us to pull together to address the issues in California is going to become ever more important. It may be a never-ending battle, but I see it intensifying. We are genuinely worried for our livelihood in California, while remaining committed and expecting it to be half or more of our business plan moving forward. As a way to mitigate those risks, we are pursuing growth out of state – really following where all the Californians are going. It’s no mystery that Californians are going in large numbers to Texas, Idaho, even Montana as well. Affordability is one of the things we’re tracking most closely in California. Interest rates will put that to the test, and we expect that the state will continue to negatively impact our ability to bring supply to the market. That recipe should keep high priced homes still selling as long as interest rates don’t increase too much, because supply will not be able to keep up with demand.

Inside Edition: THE BIA LOS ANGELES/VENTURA CHAPTER

I’ve also gotten to see the importance of BIA as a supportive arm to help builders get projects approved.

Furthermore, what is happening right now with what Craig Foster’s doing with the Perfect Storm series is vitally important because it is getting people to understand the threats. I’ve got 210 people who work for us at Williams Homes and most have no idea how dire the situation is that’s facing our industry in California. Using the tools that BIA gives us, we are trying to educate our employees because we want them to understand the legislative impacts of what’s happening in California. The general public just looks at homebuilders as making all kinds of money, and don’t know we have to carry an unfair burden of the regulatory requirement. So, it’s important to us that our people know that and become part of the fight as a way to protect our business. I’m excited to see the BIA taking such a focused effort, and I require all our employees to come to the Perfect Storm series, and we provide lunch for everyone that attends.

SCB: With all that, what do you do to depressurize?

DF: Until I hired Nathan Keith who entitled Centennial for Tejon as our Entitlement Director, we used to go up and hike around Tejon Ranch on weekends, and hunt a little, which is a great way to get away from the pressures of homebuilding. I really miss not having the keys to 280,000 acres just north of us! 

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In Memory Of

Peter M. Mayer 1937 - 2022

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Southern California

BUILDER |

February 2022

Long time industry icon Peter Mayer passed away on January 20, 2022.

Pete joined the Building Industry Association of Southern California in 1969 upon arriving from his native Chicago. He landed a sales position with Home Buyers Guide, selling ads to builders across the region.

Seeing that the path to success lay in the opportunity to learn and network from the relationships garnered through the Association, Pete served on many committees and the grew quite involved in the Sales & Marketing Council and BIA. By the early 70’s he became the publisher of HBG. In 1973, working with a passionate group of SMC members, The Major Achievement in Marketing Excellence (MAME) Awards program was born. He credited the relationships with builders and associate professionals alike with the creation of the MAME Awards. Pete saw the potential and power of shining the light of recognition on sales, marketing and design, knowing that the creative and competitive spirit would advance the industry and inspire new concepts.

After working for Hubbard Advertising, Pete took the leap of taking MAME to other markets. Peter Mayer Productions launched in 1978 when Pete began working for PCBC on the Gold Nugget Awards, eventually leading to NAHB and working on the MIRM Awards in 1982 – now known as The Nationals – along with awards programs for many other associations across the country. Most awards in the industry today were born from this original concept.

programs, which contributed over $20 million in revenue to the associations. Pete should always be remembered for his willingness to share, mentor and shine the spotlight on others.

He is survived by his wife of 58 years, Nancy Mayer, his son Christopher J. Mayer, well-known architectural photographer, and his wife Rose, his daughter Lisa M. Parrish and her husband Shane Parrish, who continue the legacy of Peter Mayer Productions/TeamPMP, grandchildren Sydney Wybert, Steven Parrish, Summer Parrish, Jasmyne Dietze-Shannon and his great-grandchildren Colton Wybert, Scarlett Shannon & Lilah Shannon.

He was a wonderful husband, father and a great leader in our industry.

— The GSMC and all who knew him in the BIA will deeply miss him; Peter Mayer’s memory, legacy and contributions to the industry will live on in a profound way and for that, we are all forever grateful.

If you wish, you can honor Peter Mayer by making a donation in his name to the Alzheimer’s Association by clicking here.

Sincerely, Greater Sales & Marketing Council

He believed the Home Building Industry deserved its own “Oscars,” which would be entertaining, informative and something to be most proud of. One of his proudest efforts was the judging events for each awards program, which brought together professionals representing the different disciplines to review the entries, discuss and share their thoughts, and eventually select the winners in an unbiased way. Those events were the great incubators of new industry leaders, award winners and life-long relationships for those involved.

Pete was honored with the Max Tipton Memorial Award for Marketing Excellence in 1980, and the NAHB Nationals Sales & Marketing Council Chairman’s Award in 2013.

In his over 50-year career he produced over 500 awards

Southern California

BUILDER |

February 2022

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2022 WELCOME MEET OUR 2022 GSMC PRESIDENT

AMBER RICHARD VICE PRESIDENT OF SALES & MARKETING MELIA HOMES The Greater Sales and Marketing Council is thrilled to announce Amber Richard as the GSMC President for 2022.

Amber serves as the Vice President of Sales and Marketing for Melia Homes, where she oversees all sales and marketing aspects for Melia Homes’ growing number of Southland communities. In 2020 she was named one of Professional Builder’s “40 Under 40” and has received several other accolades throughout her career. Amber has been engaged in multiple aspects of real estate for nearly two decades, and 2022 marks her twelfth year in homebuilding. Her extensive experience in sales and marketing make her an excellent candidate for the role of GSMC President.

“I absolutely love this industry; the talented colleagues and mentors that I have been honored to meet and work alongside, and the opportunity to help improve people’s lives by creating space where they will build some of their most treasured life’s moments. I look forward to sharing and expanding on that knowledge and experience through my new role with the council.”

As the incoming GSMC President, Amber will be responsible for overseeing the planning of events, award recognition for council members, philanthropic efforts, and developing new member benefits. She joins a long line of seasoned industry veterans who have helped GSMC thrive for nearly sixty years as a council.

Rachel Otero, immediate past President of GSMC and Vice President of Sales at Fusion Sign and Design, is happy to pass the reigns to Amber. Rachel says: “Serving as GSMC President in 2021 was such an honor and will forever be cherished as such a rewarding experience in my professional career. The pandemic obviously created many challenges for us as a council in our ability to create in-person networking and educational opportunities for our members, but the perseverance of this council to make the most of every time we could be together is what I will remember. Everyone was so engaged and flexible and willing to work together, and that is what this council is all about. I’m so excited to be part of the council this year with Amber as President. She will lead the group to another successful and fun year. Her creative energy and her endless smile are exactly what this council needs.”

Amber’s main objective for the 2022 term is to focus on expanding member benefits. “Our focus as a council is to provide education, networking opportunities, recognition of excellence, and develop our professional skills. I can’t wait to share more on what we’re already planning this year!”

Through innovative educational programs and networking events, the SMC provides valuable tools for sales and marketing professionals, which result in a smarter, stronger homebuilding industry.

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UPCOMING EVENTS

GSMC

SALES AWARDS GSMC is now accepting entries for Sales Awards and Top Producer Honors for Q3 and Q4 of 2021.

Submit your outstanding Sales Agents today!

Entry Deadline FRIDAY MARCH 4TH Winners will be announced at our upcoming GSMC Event on May 4.

Don’t miss this opportunity to recognize the sales superstars on your team!

Submission forms and details are available on our website: GreaterSMC.com

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February 2022

Follow Us: @greatersmc

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NextGen Update:

Why Join NextGen? The BIAOC is comprised of the next generation of leaders in the homebuilding industry. NextGen is an inclusive platform for professional development created for the industry’s “40 & under” crowd. Our goal is to support each participant’s growth in the homebuilding industry through educational workshops and meaningful networking opportunities. Within the executive committee, there are several subcommittee positions that help plan and coordinate our various events throughout the year. Each subcommittee is comprised of a chair and supporting positions. The subcommittee’s responsibility is to assist the chair with their duties and coordinate with the greater executive committee’s overall objectives. This year we are focusing on growing our executive committee and gaining new members.

Lindsay Hezmalhalch 2022 NextGen Chair VP of Marketing, WHA

program, or even simply showing up to events. NextGen has exciting networking and educational events planned for this year such as morning buzz meetings, government affairs workshops, site and land tours, and volunteer opportunities. All these events help expand our knowledge outside our own discipline and expose us to all aspects of the homebuilding industry. Aside from the educational component the lasting relationships we build as we grow in our careers together is invaluable.

We are calling on all builders, architects, engineers, and consultants to look within your organizations and encourage your staff to participate and join NextGen. NextGen is where BIAOC’s leaders of tomorrow connect and grow. Nominate an up-and-coming professional in your company today! 

There are several ways to get involved from holding a committee position, participating in the mentorship

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