The history of Corke Pet Supply Store is rooted in a practical need: the store was founded to serve as a local solution for pet owners in the Kamuning area, which lacked sufficient pet supply shops. Established at the corner of Kamuning (inspiring its name, "Corke"), it has been focused on providing essential items like food, treats, toys, and accessories for pets. Corke has grown steadily since its inception, drawing in a loyal customer base due to its friendly atmosphere and comprehensive product offerings.
Despite its success, the store's branding has been a challenge. Initially designed with a simple, text-only logo, Corke struggled to stand out in a market where visually engaging and distinctive logos are common. The owner, driven by the store's limited budget and a DIY approach, emphasized simplicity but recognized that this approach impacted the store's visual identity and customer recall. This realization has led to efforts to develop a more eye-catching, brand-aligned logo that reflects the store’s fun, approachable, and pet-friendly nature.
DEFINITION CORKE
The primary problem for Corke Pet Supply Store is its text-only logo, which lacks visual interest and memorability. This minimalistic design fails to capture the store's personality and struggles to stand out in a competitive pet supply market where engaging and visually distinctive logos are the norm. This challenge affects the store's ability to attract attention, build a strong brand identity, and resonate with pet owners looking for a friendly and fun shopping experience. Additionally, Corke faces the broader issue of being a relatively new and single-location store, which further emphasizes the need for a strong and compelling visual brand presence to boost recognition and customer loyalty.
Brand Competitors
CORKE problem statement
Corke Pet Store
MIND MAP
What do you aim to accomplish?
The goal is to redesign Corke Pet Supply Store’s logo and branding to create a more visually engaging and memorable identity that stands out in the competitive pet supply market. The new branding should reflect Corke’s friendly, welcoming atmosphere and emphasize its focus on pet care.
How do you intend to solve the problem?
By incorporating pet-themed imagery, such as a corgi or paw print, into the logo design, selecting playful yet clean typography, and using warm colors like orange and brown to evoke friendliness. This approach will create a unique, recognizable logo that resonates with pet owners and aligns with Corke’s mission.our new text
I want to redesign Corke Pet Supply Store’s logo to make it more engaging and memorable. By adding playful pet imagery like a corgi or paw print and using warm orange and brown tones, I’ll create a logo that stands out, connects with pet owners, and works well across all branding. This way, Corke will have a unique identity that captures attention and builds stronger connections with our customers.
CORKE Strives for Synthesis
Research COMPETITORS ANALYSIS
Competitor A:
- Pros: Uses custom typography that reflects the playful nature of the brand. The logo also works well across different mediums.
- Cons: The color scheme is too bright and could become overwhelming for certain audiences, making it look less professional.
Competitor B:
-Pros: Clean and minimalistic design with a simple paw print as a logo icon. Easy to recognize and versatile.
- Cons: The design feels lacks personality, blending into the market instead of standing out.
Competitor C:
-Pros: Incorporates playful animal imagery that appeals to pet owners. Bright colors and bold typography make the logo memorable.
-Cons: The playful imagery and bright colors may come across as overly busy, making the logo less effective when scaled down or viewed from a distance.
Fact Finding
corkeIdeation CORKE color
CORKE color PATTERN ATTERN
CORKECOLOR
PET STORE
PET STORE
CORKE
CORKECOLOR CORKE
Social media
Banner
CORKE Mockup
DEVELOPMENT research & ideation
BY BIANCA MARIE PANIMDIM
Color Studies
I decided to use a Blaze Orange (#FF6600) as the main color for the logo, with accents of Black (#0000) and the gradient of orange going red. The orange tones and red gradients reflect energy, fun, and warmth. These colors work together to create a vibrant yet welcoming brand identity.
Visual Assets
color
Typography
I chose to make a personalized typography for only the words “CORKE” as the primary typeface to add a clean, modern, and has a friendly feel. I used a bold version for "Corke" in orange to make the store name pop, while the lighter version of Rounded MT in Orange for "Pet Supply Store" keeps the focus on the main title but still provides clarity.
The corgi wearing sunglasses became the central visual element of the logo. The sunglasses represent Corke’s accessory offerings, while the corgi itself adds personality and connects with the target audience of pet lovers. I wanted the logo to have an instant appeal something that would make people smile when they see it.
This development phase was all about fine-tuning these elements to create a logo that was balanced, visually engaging, and representative of Corke’s brand.
EVALUATION research & ideation
PROBLEMS ENCOUNTERED AND SOLUTIONS
One issue was finding the right balance between fun and professionalism. Early iterations of the logo either felt too playful or too serious. Simplifying the design and focusing on the corgi and sunglasses allowed me to strike the right balance, keeping the logo approachable yet polished.
A challenge was ensuring the corgi’s sunglasses didn’t overpower the design. Adjusting their size and placement added a playful touch without distracting from the logo.
INSIGHTS GAINED
I learned a lot about the power of subtle design choices. A small addition like the sunglasses can significantly change the perception of a logo. I also realized how important it is to simplify sometimes less is more, and it can create a stronger impact.
CREATIVE PIVOTS
The biggest creative pivot was adding the sunglasses to the corgi. Initially, I considered leaving the corgi as a simple silhouette, but I realized the sunglasses helped communicate that Corke is not just about essentials but also offers fun accessories for pets. This small detail really brought the logo to life.
WHAT WENT WELL AND WHAT COULD BE IMPROVED
The color palette and corgi mascot were effective, creating a friendly and inviting look. The orange and red tones stood out, making the corgi a fun and recognizable element. Improvement could include exploring more playful typography and testing the logo on various mediums, like packaging and social media, to ensure adaptability. NOV 12TH
