Peculiar People Brand Design Presentation

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e e B i g i e D B i e g e Peculiar People i B D i e ig e B Logo & Brand Identity i g i D e e B i g i D e e B i g i D Peculiar People Brand Book

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e e B i g i Introduction e D B i e g e i B D i e ig e B i g i D e e B i g i D e e B i g i D Welcome to the official brand guidelines of the Peculiar People brand and assets. This

document is intended to provide brand indentity & guidelines when creating internal or external communications using the Peculiar People brand.

Peculiar People Brand Book

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g i Mission e D B i e g e i B D i Classy g e i & Values e B i g i D e e Individuality B i g i D e e B i Special g i D Style Conscious

Good design makes a statement. Peculiar People represents class and art (ensemble) no matter the environment. The name Peculiar in the biblical sense means chosen, special, the ability to appreciate the divine.

Eccentric

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e e B i g i Brand e D B i e g e i B D i e igArchetype e B i g i D e e B i g i D e e B i g i D The brand archetype is the character of a brand: a live representation that is

created taking into consideration all the nuances of the target audience and the

brand's concept. A character that the audience can relate to. Once the archetype

is defined, you will now know how people will see, and comprehend the brand. You will know what the brand will sound, look, and behave in certain situations. You

will understand its values, and views on life. Knowing an archetype allows you to

The Creator

The Creator are nonconformists, driven by a desire for the self-expression. They

have their own vision, and try to create something truly unique. With their project, they aim at uncovering the true potential and creativity of their audience.

create a full-fledged personality, and structure further brand strategy.

Think of Pharrell Williams, Adobe or Lego.

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COLOR PALETTE

MOODBOARD

COLOR

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PRIMARY LOGO

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LOGO VARIATION & SUBMARK

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COLOR

FONT SELECTIONS

ALIENS & COWS

ROBOTO

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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz

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COLOR PALETTE

MOODBOARD

COLOR

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PRIMARY LOGO

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LOGO VARIATION & SUBMARK

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COLOR

COLOR

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FONT SELECTIONS

ALIENS & COWS

ROBOTO

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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz

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COLOR PALETTE

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e e Color Digi B e B i e g e i B D i Palette g e i e B i g i D e e B i g i D e e B i g i D COLOR

COLOR

The colors selected for the Peculiar People signature reflect the company's values. The colors have been specifically chosen to represent the brand and should not be altered under any circumstance.

For Printing instances, a Rich Black should be used for text with C40 M10 YO K100.

Instead of the colors referred to on this page, you may use the PANTONE® colors listed above, the standards for which can be found in the current edition of the PANTONE COLOR FORMULA GUIDE. The colors shown on this page and throughout this guideline have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. PANTONE® is a registered trademark of PANTONE, Inc. COLOR

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Primary Font: Roboto Secondary Font: Aliens & Cows

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ROBOTO LIGHT

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Peculiar People Brand Book

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