HIGH-END RETAILER PROGRAM

A project that celebrates Bialetti's know-how.
A series of iconic, elegant, and well-finished products to celebrate the Moka pot and the company that invented it.
Products that need an equally elegant and refined stage to be sold, such as the Department Stores and Specialty selected all over the world.
Products that must be conveyed both in physical stores and online and presented with clear display rules.
A high-profile project, where thanks to well-studied visual elements, the product is enhanced in all its characteristics.
60’s
From the iconic design of the Moka Express from the 1960s, a new Moka with vintage vibes is born, which bring some of the distinctive characteristics of the previous model.
The symbol of the Moka Express has always been the octagonal shape, an iconic and identifying detail.
Symbols of the 60’s Moka are also the diamond knob and the ergonomic handle.
An important detail is a new handle, born from the union between the vintage shapes of the 60’s model and the technical and ergonomic characteristics of the current design.
The colors are shiny with glossy effect, from classic red and black to elegant pastel shades.
Perfect color to exalting the chrome details, which make the Moka even more precious.
The Bialetti logo takes importance with a new retro style. The silver comes out because of the shiny colors, making the final product refined and sophisticated.
/ 6 cups
• Super glossy finish
• New designed handle
• Shiny silver logos
• Embossed Bialetti logo
• Premium protecting coating boiler
• Max Strength silicon gasket
• Made in Italy
• Redesigned handle and knob
• Handle with a carbon pattern
• Increased thickness