Global Liquid Soap Market Was Reach At US$ 19.5% In 2019 And Expected To Grow At 5.5% Cagr In Upcoming Forecast Period 2020-2026 The global liquid soap market was valued at US$ 19.5 billion in 2019 and is projected to expand at a CAGR of approximately 5.5% during the forecast period between 2020 and 2026. The liquid form of this soap prevents germs and bacteria from spreading from one person to the other through the soap. Thus awareness regarding health and hygiene among people is fueling the growth of the market. Market Overview Liquid soaps contain low pH levels and thus, are gentle on the skin Increase in awareness regarding health & hygiene Rise in industrialization and urbanization Growth in disposable income Lack of awareness Misconceptions that liquid soaps are costlier than regular soap Implementation of Good Manufacturing Practices (GMP) demand clean work environment Mandates compelling medical practitioners to keep their hands clean and germfree Cost-effectiveness of liquid soap Launch of liquid soaps catering to various consumer needs
Market Trends In June 2019, Reckitt Benckiser Group plc, the UK-based consumer goods company, launched a wide array of products, which included bathing soaps, hand washes, and liquid soap under the Dettol brand name. The company claims these products to be parabens- free, talc- free, and dye-free.