SEAN DAILEY THE DIFFERENCE IS IN THE DETAILS
VISIONS REALTY | A BERKSHIRE HATHAWAY HOMESERVICES COMPANY Berkshire Hathaway HomeServices (BHHS) Visions Realty is a part of the world renowned Berkshire Hathaway company, chaired by Warren Buffett. Recently, Berkshire Hathaway HomeServices announced that the Berkshire Hathaway HomeServices real estate brokerage network ranked “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in the J.D. POWER 2017 Home Buyer/Seller Satisfaction Study
SM
. In addition to receiving these distinctive honors, Berkshire Hathaway is proud to have also received
these prestigious awards and recognitions:
#
World’s 100 Most Respected Companies | Barron’s Annual Ranking
#
50 Most Admired Companies | Fortune Magazine
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60 Most Visible Companies | Harris Interactive’s Reputation Study
As your agent, Sean’s top priority is to represent your personal or professional real estate interests and investments, be sound in knowledge of the current market, and provide you with reliable information to help you make informed decisions to give you every advantage in reaching your goals. Sean’s trademark friendly and open communication style keeps you up-to-date of developments throughout the entire process. Sean is committed to his personal and professional integrity and will work tirelessly to provide you with an elite level of ser-
SEAN DAILEY 773-954-0942 | SEAN@BHHSVISIONSREALTY.COM
“My personal experience of investing in homes, flips and multi-million dollar portfolios has provided me with great experience necessary to understand and assess the risks and rewards involved in purchasing real estate. I love assisting and supporting my clients through the same process I have worked through, time and time again.”
As an elite member of the Berkshire Hathaway HomeServices Visions Realty team, Sean has a incredibly diverse background in real estate. He loves helping his clients purchase and sell real estate, but also specializes in multi-unit commercial income producing portfolios. With over a decade of sound investing experience, Sean has built a multi-million dollar income property portfolio, which began with one single family home in Northbrook, IL.. Sean’s passion is to continue to flourish in real estate investing and to help his family, friends and new clients to do so, as well.
MEET SEAN’S TEAM
JEN ORTMAN
ERICA CHECK
HEATHER NIELSEN
TODD MIKA
Managing Broker, Owner
Accounting
Marketing
Administration
INTERNET MARKETING I use an aggressive strategy for attracting the right buyers to your listings. By distributing your listing information and photos to a wide array of premier websites, I can ensure that we maximize every opportunity to attract the best qualified buyers to your home or commercial property.
Your property will be featured as an ENHANCED LISTING on the most popular real estate websites:
Enhanced listings position your property at the top of searches, display more WHAT IS AN ENHANCED LISTING?
photos, include a virtual tour of your home, include space for a full property description, and will be flagged for all scheduled tours.
Your home will also be featured on hundreds of other Real Estate Websites for maximum market coverage: FrontDoor.com
New Home Source
PropertyShark
Homefinder.com
RealEstateCentral
Rent Range
Diggsy
Redfin.com
The Real Estate Book
FreedomSoft
Relocation.com
Juwal
HarmonHomes
VisualShows
LotNetwork
HomesInYourTown
RealtyTrac.com
Property Pursuit
CondoCompare.com
Hotpads.com
RealQuestExpress
Foreclosure.com
eLookyLoo
USHUD.com
Guidance Realty
GovListed.com
RealEstateMaretplace.org
Homes By Lender
Home2me
Loopnet.com
HouseHunt.com
HomeWinks
Costar.com
Land and Farm
DreamHomeListings
Offer Runway
Gooplex
RealtyStore
HelpMeRent.com
USALifestyle
HomeTourConnect
85%HUD Seeker
LearnMoreNow.com
IASProperties LiquidusMedia
SOCIAL MEDIA MARKETING Social Media is THE place to advertise your home to potential buyers in today’s market. You MUST be advertising your listing on popular social media markets in order to reach as many buyers as possible in a platform they use and see every day.
1.3 Billion Users 48% Login Daily
645 Million
4.25 Billion
Users
Videos
58 Million
Viewed/Day
Tweets/Day
Your property will be featured on major social networking websites using high-quality photos and #hashtags for ease of searchability and maximum exposure within the best demographic groups.
FACEBOOK: Sean-Dailey-Berkshire-Hathaway-HomeServives-Visions-Realty TWITTER: @BarringtonsBest, YOUTUBE: BHHSVisionsRealty INSTAGRAM: @_SeanPD
THE DIFFERENCE IS IN THE DETAILS I take a creative, innovative approach market your property. Full aerial videos and drone photography can showcase your property from new angles. We will work to drive thousands of buyers to virtually view your property by creating a separate, dedicated website for your address. I use the best professional real estate photography available in the market today. We’ll discuss ways to update your home within your budget in order to produce maximum exposure and interest to the target demographics in the fewest number of days.
RESIDENTIAL LISTINGS Your residential listing needs to stand out against all the rest in order to sell quickly for top dollar. PROFESSIONAL PHOTOGRAPHY We’ll use professional wide-angle photography to create crisp, high resolution photo tours to showcase your home’s best assets.
AERIAL DRONE FOOTAGE Professional aerial footage of your home and property can show a depth and movement that stationary photos may not be able to capture. Unlike still photos, we can highlight your home’s sprawling acreage and the privacy of your lot, unique exterior and outdoor amenities, proximity to desirable neighborhood landmarks, green areas, and circle your property for a full 360-degree view. We can create a video that will leave a lasting positive impression on your buyers and will set your home apart from all the rest.
3D FLOOR PLAN We’ll use unique photography modeling to create and interactive tour of your home. Buyers can click on your floorplan or “walk” through the home room by room, using their smart phone or mouse to virtually “look” around each room from left to right, top to bottom as if they were actually in the space. 3D Floor Plans are the next best way to place the buyer directly in your home.
RESIDENTIAL LISTINGS Your residential listing needs to stand out against all the rest in order to sell quickly for top dollar. STAND-ALONE WEBSITE DEDICATED TO YOUR HOME We can create a professional dedicated .com website for your property using your home address, containing photo galleries, home description and property information, location information, showing information, a slideshow tour, aerial photos, property video, neighborhood highlights, and more.
Visit 580ChristopherDrive.com to see an example of what buyers will see on your home’s website!
HOME STAGING A staged home will sell more quickly than a non-staged or vacant home. Whether you need full high-end furniture staging, or simply need suggestions on how to de-clutter and arrange what you already own, we work with industry professionals to stage homes in all price ranges.
COMMERCIAL LISTINGS Your commercial listing needs to showcase its absolute best assets in order to be seen a marketable investment. PROFESSIONAL PHOTOGRAPHY We’ll use professional wide-angle photography to create crisp, high resolution photo tours for your property.
AERIAL DRONE FOOTAGE + VIDEOGRAPHY Professional aerial footage of your property can show a depth and movement that stationary photos may not be able to capture. Unlike still photos, we can fly high above your property to capture it in its entirety and produce a stunning high-quality video of your listing. We can showcase your acreage, out-lots, additional buildings, parking spaces, neighborhood amenities, proximity to highways and local streets in order to show buyers and investors the true potential of the overall property.
Visit 112LakeviewAvenuecom to see an example of what potential buyers and investors will see! PROFESSIONAL PRESENTATION Berkshire Hathaway HomeServices signage will be displayed to every highly trafficked angle of your property. Professional, high-quality brochures, flyers, and informational pages will be printed available as takeaways for potential buyers or investors. Additionally, a digital e-card flyer highlighting your property’s new listing status will be instantly emailed to thousands of commercial agents and investors in the Chicagoland area.
COMMERCIAL LISTINGS Your commercial listing needs to showcase its absolute best assets in order to be seen a marketable investment. STAND-ALONE WEBSITE DEDICATED TO THE SALE OF YOUR COMMERCIAL PROPERTY We can create a professional dedicated .com website for your property’s real estate listing, containing photo galleries, video, description and property information, business statistics, location information, showing information, a slideshow tour, aerial photos, property video, neighborhood highlights, contact information, and more.
Visit 112LakeViewAvenue.com to see an example of what buyers will see on your website!
COMMERCIAL-SPECIFIC MARKETING Your property will be listed and marketed on the top commercial–specific Real Estate sites, including LoopNet/CoStar, the most heavily trafficked Commercial Real Estate Website with over 5 million average monthly unique visitors. LoopNet’s registered members generate over 60 Million page views per month and spend an average of almost 4 minutes on the site.
PRICING STRATEGIES Pricing your home correctly right from the start is crucial. In many cases, sellers are often biased and view their homes as being more “special” than other homes on the market, leading to a higher initial list price. Listing your home at a higher price with the intent of bargaining down is a common, but crucial mistake. In fact, your best chance of selling your home is in the first two weeks of marketing, when your home is fresh and exciting to buyers and their agents.
VERY FEW HOW
+10%
IF MY HOME IS OVERPRICED?
+15%
SHOWINGS
DO I KNOW
NO
% OF BUYERS
LIST PRICE
MARKET VALUE
OR LOW
-10%
OFFERS
-15%
YOU’LL ATTRACT
$ I PRICED IT RIGHT WITH NO PRICE CHANGES!
Overpricing prevents eligible
60 Days on Market SALE PRICE = 96% of Asking Price
buyers from ever seeing your home I HAD TO MAKE AT LEAST ONE PRICE CHANGE.
in the first place! 166 Days on Market
SOLD PRICE = 85% of Asking Price
10%
30% 60% 75% 90%
UNDERSTANDING HOMEBUYERS So, you’re ready to begin the process of listing your home!It is critical that your real estate agent be in-tune with the mindset of today’s homebuyers in order to effectively reach the best audience for your home.
WHO ARE TODAYS HOMEBUYERS? 31 66% AVERAGE
MARRIED
14%
42
-
MULTI-GENERATIONAL
38%
AGE FIRST-TIME BUYERS
WHAT DO THEY WANT?
16%
3 BEDS
1900 SQFT
2 BATHS
OLDER HOMES WITH CHARACTER
NEW CONSTRUCTION
HOW ARE THEY LOOKING?
3 MONTHS OF SEARCHING
42% LOOK ONLINE AS THE 1ST STEP
92%
USE THE NET SOME TIME IN THEIR SEARCH
12
VIEWS 12 HOMES
87%
PURCHASE WITH A REALTOR
OUR NEXT STEPS PRE-LISTING o Walk thru the home and suggest any last minute touches or repairs that might be needed o Stage Home, if desired o Order sign to be put out prior to the list date to gain momentum o Bring in professional photographer to take high-resolution photos for still photos, a virtual tour, and a video tour o Create high-quality brochures to be placed inside of the home and outside on the sign o Mail out “Just Listed” postcards to the neighborhood o Add a secure lockbox for agent access
NEW TO THE MARKET! o Announce the new listing on Social Media via networking with professional photos and video tour o Syndicate listing to over 2,000 websites o “Enhance” listing on Realtor.com, Zillow.com, Truila.com, Yahoo.com, Homefinder.com, and other local websites with maximum photos, Virtual tour and Video Tour o Send electronic eCard to all area Realtors announcing the new listing o Schedule Brokers Tour and/or Open House ONGOING MARKETING o Coordinate showings with the public and other agents o Manage and collect feedback from showings, Brokers’ Tour and Open House and provide infographics to you as the seller o Provide and analyze website track and MLS traffic and follow-up on results o Reach out to local agents who have clients who have marked it as “interested” in the MLS o Reach out to local agents who have not yet shown to try and drive more showings o Refresh photography, MLS descriptions, and price adjustments, if needed, to keep the listing fresh OFFER AND UNDER-CONTRACT o Make sure buyers are qualified o Negotiate pricing and all terms o Facilitate inspection items and negotiation of any requests o Meet appraiser and influence where possible to reach desired appraisal price o Communicate with buyer’s lender to ensure the process is progressing o Communicate with attorneys in schedule closing and any additional documentation o Schedule final walk-through o Communicate updates, questions, and developments with you throughout the entire process