selling your home
MY PLAN TO SELLING YOUR HOME FOR TOP DOLLAR
"A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
– WARREN BUFFETT CHAIRMAN AND CEO BERKSHIRE HATHAWAY INC
Thank you for considering me and my company to interview for the job of selling your home. I know you have many choices, however, I’m confident my proven, local expertise, combined with the unmatched resources of Berkshire Hathaway HomeServices Troth, REALTORS®, will help ensure you obtain the highest sales price and best terms for your property.
As a local REALTOR® for over 20 years, I am confident in my abilities, backed by the strength of my company, to successfully assist in the sell of your home.
This proposal outlines the steps we will take, and begins identifying the data we’ll use to achieve success together. We'll review the selling process and answer any questions you may have. In reviewing my comprehensive marketing program, you will see I’ll balance a strong online presence with tireless networking to drive buyers to your property. With my experience, I know how to market your home’s appeal to a wide range of prospective buyers
I truly appreciate the opportunity to successfully represent you in the sale of your home.
Sincerely,
AmyHeath
welcome
reputation matters WHOWEARE
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worldwide
Aligning with one of the most powerful names in business can make all the difference when presenting your home to buyers.
revered
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust. . r e p u t a t i o n
forever brand
We recognize that life has many stages. From big, loud moments you'll always remember, to quiet, small moments you'll never forget.
From the first home you'll ever buy to the one home you'll have forever.
The forever value within our brand means that we're not here to just help you during one real estate transaction. As trusted advisors, we extend value, skills and advice not only before or after a transaction, but also throughout your entire life.
No matter where you find yourself in life, Your Forever Agent® will be there.
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“ HomeServices will be around tomorrow, next week, next month, and a century from now. If you're making an investment in what could be the most important asset you'll ever have, you should want to know that if you have any questions about anything, that you don't find a sign on the door that says "out of business.” That will never happen with HomeServices.”
– WARREN BUFFETT CHAIRMAN AND CEO BERKSHIRE HATHAWAY INC.
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A rich history.
Since 1957 the Troth family has been serving the real estate needs of buyers and sellers in the Antelope Valley. We are 3rd generation family-owned and operated by local Brokers with over 60 years combined local Real Estate Knowledge.
c o m m u n i t y
A strong local presence. We have the highest “per agent” productivity of any real estate company in the Antelope Valley with approximately one out of every eight homes purchased in the area is through BHHS Troth REALTORS®. A connection to the community.
We support many local community organizations with our sales professionals being actively involved in making our community a better place to work and live.
Annually we donate to local military families in need of help and support; in December of 2021 our office donated over $11,000 to Airmen and Women and their families at Edwards Air Force Base.
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Amy
NOT JUST ANOTHER REALTOR®.
Heath
I am a full-time Real Estate Professional serving Northern Los Angeles County My experience in real estate sales includes traditional sales, new construction, foreclosures and short sales I hold numerous designations including Certified Residential Specialist, Relocation Specialist, Military Relocation Specialist and New Home Specialist. I put the needs and goals of my clients ahead of all others and take pride in creating satisfied clients.
Proud mom to two girls, Brooke and Lauren
An active member of the community
A full-time Realtor® of 21 years
Active in the PTA and other community organizations
A top producer with $8,224,000 in sales volume for 2021
Awarded "Leading Edge Society" in 2021 representing the top 12% of BHHS agents nationwide
In the top 5% of all GAVAR members for sales volume
Awarded both the “Top Listing Agent” and the “Associate of the Year” bronze award for 2009 “Top Listing Agent” silver award for 2010, 2011 & 2012 and “Top award for 2015 & 2016 continued my real estate education. I have completed the ecome a Certified Residential Specialist (CRS) in 2004, e ome Specialist in 2005 and
e
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When making one of the biggest decisions of your life, reputation matters. I am honored to received reviews like the ones below.
"Simply the best. Amy is fantastic to work with, and she brings incredible value and peace of mind to anyone who may be apprehensive about the process! As my selling agent, she gave great advice and was able to list my Palmdale home in the Antelope Valley market AND Santa Clarita market, which ended up yielding us multiple offers quickly The photographer/videographer that she contracted did such an impressive job, I'm convinced that it added significant value to selling price! Amy exceeded every expectation as our realtor!"
- Charlie Escher, Zillow com
"Amazing Amy She handled the sale of our old house and purchase of our new with ease, minimizing the stress of multiple contingencies and ensuring the smoothest possible transition She was responsive and timely, always in a manner both professional and personable. Having been through this process a few times over the past 30 years, we speak from experience, and hold Amy in the highest regard "
- J. Morris, Zillow.com
"We have used Amy multiple times. This time is was for the sale of our home Just like the times before she was right on point and the process was smooth She was available both day and night for any questions, but more impressively was willing to go the extra mile in the end to ensure that we were satisfied Thank you Amy for your professionalism "
-
Seller,
Zillow.com Click here to see more reviews.
client testimonials
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the homeselling process
ALIGNINGYOURGOALSWITHTHEHOMESELLING PROCESS 02
s t e p s t o s o l d
Selling a home typically includes the following elements. I will be your resource and guide through every step from 'Just Listed' to 'Sold'.
Initial Consultation
Determine your needs and priorities
Discuss a customized Marketing Plan
Establish Pricing Strategy
Design and Implement Our Marketing Plan
Complete home enhancement recommendations
Carry out scheduled marketing activities
Show the property to brokers and prospective “qualified” buyers
Communicate with you on a regular basis
Monitor results of marketing activities
Modify Marketing Plan and Pricing Strategy as necessary
Review Offer and Reach Agreement with Buyer
Buyer’s real estate professional presents offer
Discuss and clarify proposed terms and conditions
Negotiation; possible counter offers
Reach final agreement
Complete Settlement Process
Deposit of buyer’s earnest money
Sign documents
Title search, preliminary title report to buyer inspections
Removal of remaining contingencies
Buyer’s final walk-through of property
Loan funding/balance of funds from buyer
Recording of title
Relocation of seller, possession of property by buyer
After-sale Services
Help you find your next home or relocation, as needed
Provide resources for other after-sale homeowner needs
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marketing is key
OURSTRATEGYWORKS 03
marketing plan
Selling your property means careful orchestration of advertising, marketing and public relations to attract both prospective buyers and other real estate agents.
Using the information we know about buyers that we will review next, our goal is to reach precisely the right target audience through key local, national and digital media. We also target real estate agents that will bring their prospective buyers to your home. No other real estate company comes close our reach.
We also have a professional Marketing Department is located inhouse, available to assist in the customized marketing of your home. We will take a look at some of these materials.
m a r k e t i n g
Aligning with one of the most powerful names in business can make all the difference when presenting your home to buyers.
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust. .
The National Association of REALTORS statistics show that 93% of home buyers use the internet to help them with their home search.*
online
marketing m a r k e t i n g
NAR 2019 Profile of Home Buyers and Sellers
*Source:
o t o g r a p h y & v i d e o
Professional Photography
The photography of your home will highlight your property’s features to attract buyers searching for a home like yours It has also been shown to increase the buyers perceived value of the home.
Advanced Video Marketing
Video is one of the most popular forms of content in the world. A professional, qualitybranded video can be created and distributed to potential buyers highlighting your homes' unique features
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Click here to see a property video.
your home's digital footprint
our local MLS, but into the larger CRMLS, which will get exposure to buyers over a large region of California. Our extensive syndication network automatically pulls information from the MLS and feeds your property to the most viewed real estate sites in the world.
Your home will be given a property website where all professional photos, video and property information will be showcased.
m a r k e t i n g Click here to see a property website.
emailmarketing
Coming Soon Marketing
A behind-the-scenes look at your home before it even hits the market. Your home will be advertised to our agents who may have a buyer interested long before we even go on the market
ust Listed Email Marketing
A grand entrance to showcase your property to he Real Estate Community
New Listing email announcements are eyecatching, informative and emailed directly to the ocal real estate community for maximum marketing exposure Interactive links allow the ecipient to learn more about your home with just one click
Email announcements feature:
•Property photos
•Property address and price
•Detailed description of your home
•Property links
•Contact information
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In addition to the Adwerx ads that will run online, your property will be advertised on both my social media channels, as well as, the BHHS Troth, REALTORS® social media pages.
Social Media Marketing - Just Listed, Open House, On the Market
m a r k e t i n g s o c i a l m e d i a
CHALKDigitalads
By listing your property with BHHS Troth, REALTORS® your property will get powerful digital marketing through our exclusive relationship with CHALK Digital. These ads get shown directly to potential buyers in the area.
CHALK uses online data to target ads for your home toward local people who are potential buyers This includes people who have searched for homes, used mortgage calculators, searched for moving companies, etc.
Ads for your home follow potential buyers everywhere they go on the web.
CHALK sends daily marketing reports to show the results of your home's ad
Click
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works.
here to watch how it
print media
Direct Mail - Just Listed Postcards
Direct mail pieces are a great way to advertise your property to the surrounding area These custom-designed cards showcase your property providing all the necessary information to attract buyers to your home.
Property Flyers
Property flyers are an easy way to stay top-ofmind with buyers as they can easily view a snapshot of the house. They can also access your property's website simply using the QR code.
m a r k e t i n g
establishing a price
DETERMININGTHEVALUEOFYOURHOME
why pricing right matters
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process.
Under Market Value Over
Lostvalue
Sits on market longer
Decreasedbuying power
Deterspotentialbuyers
becausetheythink somethingiswrong
Deters potential buyers
Price drops can send the wrong message
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preparing your home
ENSURINGIT'SREADYFORBUYERS
impress buyers
Kn
It is
buyers. The following can interfere with a buyer s perception of a property:
Exterior:
• Clutter
• A lawn in need of mowing
• Untrimmed hedges and shrubs
• Dead and dying plants
• Grease or oil spots on the driveway
• Peeling paint
• Anything that looks old or worn
Interior:
•Worn carpets and drapes
• Dirty windows, kitchen, baths
• Clutter
• Pet and smoking odors
• Peeling paint, smudges or marks on walls
AlwaysShowYourHomeatitsBest
These tips can help your home make the best impression when previewed by real estate agents or shown to prospective buyers:
Exterior:
• Remove toys, newspapers, yard tools and other clutter.
• Tidy up and pick up after pets.
• Park vehicles in the garage or on the street, leaving the driveway clear
• Add color with flowers and potted plants
Interior:
•Make beds, clean up dishes and empty wastebaskets.
• Remove clutter throughout and put away toys.
• Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat to a comfortable temperature.
• Do a quick vacuuming and dusting.
• Arrange fresh flowers throughout the house.
Turn on the fireplace (when appropriate)
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relocating
EXPERTHELPWHENYOUNEEDITTHEMOST
award-winning relocation experts
Local expertise with worldwide experience.
Whether you are relocating across town or across several time zones, you can rely on Berkshire Hathaway HomeServices Troth, REALTORS®' relocation team to guide you Our experienced relocation agents will help make your transition as smooth and worry-free as possible.
We know that every relocation is unique; we'll listen to you and develop a plan specifically tailored to your needs.
Questions about a neighborhood or community information? We have answers Need to buy or sell remote? No problem, we've done that before. Along with being local real estate experts, we also know and live in the area - we're here to help every step of the way
MILITARY RELOCATION:
We've got your bases covered! Our relocation agents have done this before We understand the particular details of military transfers and are committed to delivering top service to our service men, women and their families.
CORPORATE RELOCATION:
We work hand-in-hand with your corporate representative to ensure that you receive every benefit available to you. Let us take care of those details so that you're free to handle what you need.
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Proudly partnered with the following Relocation Companies: Aries - Altair Relocation - BGRSOdyssey Relocation - Sirva Relocation Allegiance - ARC Relocation - Bristol Global - CapReloCartus - Global Mobility - Graebel - HomeServices Relocation - Lexicon Relocation - Morreale Relocation - Relo Direct
thankyou
I hope you’ve enjoyed the insights and information in this presentation and I look forward to working with you on this next chapter of your life.
Your R l E T d Ad i or,
©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate BHH Affiliates LLC and BHHS Troth, REALTORS do not guarantee accuracy of all data If your property is currently listed with a Broker, this is not intended as a solicitation Equal Housing Opportunity DRE# 00829744
