BHHSPP - Luxury Listing Brochure

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Exquisite living in every

Detail

A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.

Warren Buffett Chairman and CEO Berkshire Hathaway Inc.

BIGGER. Bolder. Better.

My personal goal and that of Berkshire Hathaway HomeServices Portugal Property is to provide a quality real estate experience, and to be a resource for our customers throughout their lifetime. Our homes are more than just the place we make our memories, they are instrumental in building our wealth over the course of our lives. Assets such as this shouldn’t be entrusted to just anyone. You want to know that the real estate professional you are working with is committed to taking the necessary steps in today’s fast-paced and technology-driven society to pave the quickest path to finding you your dream home. Our ability to achieve results that surpass the competition is what makes us bigger, bolder, and better. Experience exceptional with Berkshire Hathaway HomeServices Portugal Property.

CEO Berkshire Hathaway HomeServices Portugal Property Love Portugal? Love www.PortugalProperty.com

O U R

O F F I C E S Berkshire Hathaway HomeServices Portugal Property has a highly talented and experienced team of people

Head Office: Vilamoura Marina

Central Lisbon Office

Avenida da Marina Urb. Marina Plaza, Bloco 26B Fracção C Loja 71, 8125-401, Vilamoura

Avenida 24 de Julho, nº 4 D 1200 161, Lisboa, Portugal 1200-425

T: (+351) 308 800 878 E: vm@portugalproperty.com

T: (+351) 910 678 102 E: cl@portugalproperty.com

Porto Office

Golden Triangle Office

Rua Santa Catarina 624, RC 4000-446, Porto, Portugal

Rua Cristovao Pires Norte Nº368, Loja A, 8135-117, Almancil, Loule, Portugal

T: (+351) 308 800 878 E: porto@portugalproperty.com

T: (+351) 308 800 878 E: gt@portugalproperty.com

East Algarve Office (Estoi)

Vilamoura Hilton Office

Rua de Faro Lote C, Loja C 8005-463, Estoi Faro, Portugal

Hilton Vilamoura as Cascatas Golf Resort & Spa Rua Da Torre D’Agua, Lote 4.11.1B, 8125-615, Vilamoura, Portugal

T: (+351) 308 800 878 E: estoi@portugalproperty.com

T: (+351) 308 800 878 E: vm@portugalproperty.com

Madeira Office

West Algarve Office (Lagos)

Avenida do Infante, 19B Loja K, Madeira, Portugal 9000-015

Condominio Nucleo Gil Eanes, Fracaço CL R/C Loja 16, Marina de Lagos, 8600-315, Lagos, Portugal

T: (+351) 308 800 878 E: madeira@portugalproperty.com

T: (+351) 282 032 076 E: lagos@portugalproperty.com

Azores Office

Cascais Office

Rua Marquês da Praia e Monforte, 25 9500-299, Ponta Delgada Portugal

Rua Biarritz 11A, 2765-200 Estoril

T: (+351) 308 800 878 E: azores@portugalproperty.com

T: (+351) 308 800 878 E: estoril@portugalproperty.com

Real Estate’s Forever Brand Berkshire Hathaway HomeServices Portugal Property is a part of HomeServices of America, the #1 real estate company in the USA. We are committed to defining luxury real estate by offering more value and exceptional services to our clients in Portugal and around the world.

$187 B+ $180 B+

$155 B+

$119 B+ $103 B+

2018

2019

2020

2021

2022

HomeServices of America Local Real Estate Worldwide

Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America.

This relationship allows us and our clients to benefit from their strength, stability, and steady growth.

A network like no other Berkshire Hathaway, Inc is universally admired for its great brands, superior products, and strong leadership. The stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping people find their perfect home, whether around the corner, across the country, or in a foreign land.

More than

50,000+

Network Sales Professionals Over

1,550 Offices

International Offices ASIA

United Arab Emirates India

EUROPE

Greece Italy Spain United Kingdom

NORTH AMERICA

Canada Cayman Islands Mexico The Bahamas United States

SOUTH AMERICA

Aruba

We strategically partner with powerful industry leaders to expose your home locally and internationally. www.PortugalProperty.com

Our main website that has been voted the World’s Best Real Estate Website.

www.Rightmove.com

One of England’s largest portals for real estate sales

www.Idealista.pt

Portugals largest portal for all buyers looking to purchase in Portugal

www.Zoopla.com

Another of England’s largest real estate portals.

BerkshireHathawayHS.com

Where millions of potential buyers start their US home search, including the luxury demographic.

Financial Times of London

We present our luxury listings to this highly affluent audience.

MansionGlobal.com

We advertise listings in three global editions - English, Chinese, Spanish - with listings of at least $7 million showcased editorial content.

WSJ.com

Berkshire Hathaway HomeServices places signifcant luxury-property ads in all print and online editions of The Wall Street Journal.

WSJ Europe WSJ Asia WSJ Latin America WSJ India CN.WSJ.COM (Chinese, Japanese, Korean translations) Juwai.com

The no.1 real estate portal in China where buyers find homes abroad.

Your Roadmap C O N S U LTAT I O N

Getting started

Assessment & goals

Preparing to sell your home

Avoiding mistakes

FINANCIALS

Seller costs

Pricing your home

Pricing strategy

MARKETING & ADVERTISING

Overview & Time frame

Marketing strategy

Advertising plan

LISTING & SHOWING

Listing & showing

Photography & video

Presentation

Repairs and maintenance

THE DEAL

Offers & negotiations

Complete all contingencies

Closing the sale

FINAL STEPS

Clear-out and clean

Packing and stacking

Planning & paperwork

ON THE MOVE

Moving checklist

Final clean

Moving

Agent network

The Home Selling Process CONSULTATION

AREAS WE WILL COVER • Answering your initial questions • Assessment and establishing goals • How to prepare your home for sale • Ways to avoid common mistakes • Things to do and time frames

FINANCIALS

AREAS WE WILL COVER • Your current financial position • What expenses you are likely to incur • Strategies for listing and sale price

MARKETING & ADVERTISING

AREAS WE WILL COVER • Market conditions, demand, and supply • Marketing channels and options • Advertising strategy and schedule • Networking tips and tricks • Time frames and critical deadlines

LISTING & SHOWING

AREAS WE WILL COVER • Prepping your home for sale • Photography and video • Listing - going live!!!

THE DEAL

AREAS WE WILL COVER • The 4 stages of the sale • Negotiations and expectations • Closing (the exciting bit) • Legal requirements and time frames

FINAL STEPS

AREAS WE WILL COVER • Important documentation • Closing or changing utilities etc • Planning your next steps • Packing/moving: DIY or call in the pros?

• Clean up and hand-over

ON THE MOVE!

AREAS WE WILL COVER • Planning and prep for moving • Getting the help you need • Last bits and pieces (aka vacuuming)

In the first stage, I seek to fully understand your sale requirements, and also your aspirations beyond the sale. I’ll show you what needs to be done and what things we need to avoid.

Following a thorough analysis of your home and property, we will establish goals and a timeline for putting your home on the market! Then it’s time to prepare for financial matters.

Correctly pricing your home for the current market is critical to optimizing the final sale price.

I’ll provide a detailed analysis of recent local sales and comparative listings prior to agreeing on a strategy for pricing your home.

Implementing a strong and strategic marketing program will ensure your home is seen by the maximum number of buyers in your target market segment. We’ll discuss trends and effectiveness of different marketing channels. We’ll establish the best strategy to promote your home, including photos, print, social media, and maximizing online ads.

The success of your home sale is determined by 6 critical factors. We have no control over one, but how well the others perform is largely up to us! Together we’ll ensure you gain the full potential achievable in every area. This includes necessary repairs, maintenance, and of course, show-worthy presentation. I’ll work hard to convert any interest into a hot offer!

Many home sellers breathe a sigh of relief when a good offer arrives...however, there are still important things to be done! Our preparatory work, along with some steering, will help us safely navigate the many complexities of closing the sale. This is also where my strong relationship and negotiation skills come to the fore! Trust me - I’ve got this!!

Well done, the job of selling your home is complete. Now it’s time to turn your attention to finishing off the last few tasks before packing and cleaning up. Even though my main duties are now concluded I can offer you some useful tips and tools for the next part of your journey.

So you’re ready to leave your old home for the final time. Knowing that you’ve done all you need to do will help you leave without nagging doubts, and gives you a sense of closure. I wish you the very best in your home!

Home selling success Marketing and selling a property is a bit like a jigsaw puzzle.

If any one of the pieces is missing the picture cannot be completed. Below are the 6 critical factors that will ultimately determine the success of your home sale. Pricing is closely linked to every other factor and is a central component of our sales strategy.

Pricing directly impacts how many buyers will consider your property.

BU Y E R P E R C E P T IO N BAS E D O N AS K IN G P R IC E

Price too high This home is likely to linger on the market.

Price needs Adjustment Not perceived as a good buy.

Reasonably Priced In line with the marketplace.

Competitively Priced Will attract offers faster.

Quick-Sale Price Will attract offers faster.

Photography Stand out from the crowd Buyers love photos. 97% of house hunters utilize online sites to view properties and, for the majority, their first impression is their ONLY impression! A comprehensive range of professionally staged photos is essential to attract more views and build greater interest.

Potential home buyers will form a positive opinion of your property from your photos online, long before they set foot in your home. As your listing agent, we’ll make sure your photos have an outstanding impact on buyers.

Pro photos receive more than

twice as many views online

Pro photos help homes sell

30% faster than non-pro

Pro photos can help achieve a

6.4% higher sale price

Video & Beyond The sky’s the limit Aerial photos/video can be a dynamic addition to your marketing. A bird’s eye view allows buyers to see how your home sits amidst its garden features, plus it can indicate boundary lines. Aerial views provide a sense of the neighborhood and surrounding amenities such as schools or parks.

The increased interest generated by aerial images can add thousands to the final sale price.

The power of video A well-crafted video is eye-catching, informative and allows viewers to make an emotional connection with your home. Multi-media communicates the unique selling points of your property in just seconds, through moving images, music, visual messaging, and narration. Research shows that viewers retain 95% of a video’s message compared to only 10% from your written text (Forbes). It’s no surprise then that video consistently ranks as the #1 online tool for buyer engagement.

Videos drive around

300% more traffic to your listing

Listings with video tours attract

7 out of 10 buyers searching online

Listings with videos receive

400% more enquiries from buyers

Pixels to Print Luck is not a strategy. A strategy is a series of integrated actions that produce significant advantage for you.

Going to Market

The Portugal News

Brochures

At Home Magazine

Posters

Billboards

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Direct mail

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The basis of our marketing and advertising is a strategy to reach the greatest number of people in your target market in the least amount of time. Among the myriad marketing channels available today are 4 categories that consistently deliver great results for real estate. The diagram below lists 20 of the very best channels to market your property.

Flyers, postcards etc Prestige Magazine

Customer database

Email & Messaging

In-person Networking

ea li n On

Video/content

Industry Network

Paid advertising

Events & Shows

Social media

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Viewings

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Websites & SEO

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BHHS Luxury collection social media channels New media options are quickly changing the way we market and advertise in every industry.

Social media provides a way to further connect with local buyers and out of state buyers and boost your home’s exposure. Social can build trust, spread your listing through friends of friends.

Berkshire Hathaway HomeServices has the following dedicated social media channels: Instagram: @BHHSLuxury Facebook: @BHHSLuxury LinkedIn: BHHS Luxury Collection X: @BHHSLuxury

Instagram - @BHHSPortugal Facebook - @PropertyforsaleinPortugal Instagram - @BHHSRealEstate

BHHS Elite Real Estate leverages a variety of media options including:

Geo-targeted advertising •

Our team will create and deploy a lisitng ad campaign for your home approximately 48hrs after we receive the data feed from the multiple listings.

•

Your ad will be shown to potential homebuyers within a 15-mile radius of your address on social media, premium websites and mobile devices.

•

We will also receive a daily email with campaign results. If an online user reacts or comments on the digital ad on social media, we will receive an alert.

Your home will be seen where people spend their time online, inluding Facebook and hundreds of top websites.

We look for people browsing real-estate related sites and show them your ad - even once they’ve left those sites!

Potential home buyers are identified by: Behavior People who have searched for homes, used mortgage calculators, searched for moving companies and more.

Geography People who are located within a 15-mile radius of your property.

After potential buyers view your listing, ads for your home will then accompany them wherever they go on the web and social media.

Your ad will be displayed on websites such as: •

New York Times

•

YouTube

•

ESPN

•

Washington Post

•

CNN

•

Forbes

•

Realtor.com

•

Yahoo

•

USA Today

...and more!

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OPEN HOUSE

LUXURY COLLECTION

Global Open House

The Berkshire Hathaway HomeServices Luxury Collection Global Open House is an esteemed online gathering that unites agents from all over the world to showcase and commemorate some of the world’s most stunning luxury properties listed by network members, and to analyze distinctive marketing and sales prospects.

Each event features captivating video tours of select luxury properties, succeeded by an interactive Q&A session with the listing agents and Berkshire Hathaway HomeServices CEO, Christy Budnick, to discuss the home’s noteworthy features and exchange the most effective marketing strategies.

STREAMLINED SALES PROCESS:

A Step-by-Step Guide

1. Knowledge is Power: Before taking the leap to list your property, consult with your lawyer to gain a comprehensive understanding of the associated selling costs.

2. Setting Sale Conditions: Beyond agreeing on the property's value, it's crucial to establish a clear outline of sales terms and conditions with the buyer.

3. Document Preparation: Anticipate the due diligence process by having your property documents ready.

Your listing agent will need a valid copy for compliance, even before securing the mandate.

4. Promissory Contract: Once the bill of good standing is validated, the terms and conditions are formalized in a contract. Typically, a 10% deposit is exchanged upon signing the promissory, with the balance settled at the deed/final contract exchange. In case of default, consequences are clearly defined—loss of deposit for the buyer and compensation for the seller.

5. Deed Signing: The final step unfolds at a public notary, a local land registry office, or through a modern alternative—via a private authenticated document prepared by a lawyer.

Post-completion, the contract is duly registered under its new owner.

Congratulations on Successfully Selling Your Property!

SELLING COSTS

Navigating Capital Gains Tax: A Comprehensive Guide

1. Automatic Reporting on Change of Ownership: When ownership changes hands, the tax office is promptly informed, potentially triggering capital gains tax obligations upon property sale.

2. Understanding Capital Gains: Capital gains are essentially the net taxable profit derived from the disparity between the property's purchase and sale prices. This figure is then adjusted, accounting for factors such as the inflation index, previously paid IMT, registration fees, notary fees, agent commission fees, and any documented improvement costs incurred over the last 12 years.

3. Tax Calculation: How Much Will You Pay? Tax rates hinge on residential status. Non-residential individuals face a flat 28% rate, while non-residential companies contend with a 25% rate. For residents selling their primary residence, gains are taxed at half their income tax level.

Alternatively, if reinvesting, this tax can be deferred to the purchase of a new property.

4. Benefits for Resident Sellers: Residents enjoy a three-year rollover period for capital gains tax exemption, provided the property is their primary residence and they plan to reinvest the taxable profit in a new primary residence within the EU.

We do recommend speaking to a Local Tax Advisor for a more in-depth perspective.

Our

Partners

Our

Partners PROPERTY MANAGEMENT PORTUGAL A Match Made in Portugal Together, Berkshire Hathaway HomeServices Portugal Property and Tripwix Vacation Rentals has launched Property Management Portugal, a full-service property management company offering all the usual home and development care services plus more. The mutual aim is to look after homeowners and developers’ needs from the very first steps of conceptualisation to the finer details such as arranging a chef for the housewarming meal and EVERYTHING in between.

As you would expect from two partners well versed in the usual ways and protocols of Portugal, the idea is to think outside of the box and not only deliver all the traditional pillars of great property management but also all the ancillary services homeowners need to support a move to Portugal from another country. To provide an easy segue into a new life, a preventive maintenance programme to protect their investment plus luxury concierge options when they want or need them.

www.PMPortugal.com

www.Tripwix.com Tripwix offer the finest collection of luxury homes with tailored services and local hosts available 24/7. From private villas to palace hotels, they offer the best in high-end travel experiences! 5-star vacation rentals, boutique Hotels & Villas.

www.AlgarveLuxuryConcierge.com

Algarve Luxury Concierge, one of our esteemed partners, stands as the pinnacle of personalized extravagance in Portugal’s southern gem, the Algarve. Renowned as the leading VIP concierge service in the region, they orchestrate bespoke luxury holidays, providing access to the most exclusive villas and premier yachts available. Elevate your Algarve experience with their meticulous attention to detail, ensuring every moment is a celebration of opulence and refinement.

Embark on a world-class journey with NetJets, a distinguished partner in exclusive travel experiences and a proud member of the Berkshire Hathaway family. As the leader in private aviation, NetJets offers unparalleled access to a meticulously maintained fleet of luxurious aircraft. Elevate your travel experience with a seamless blend of personalized service and sophistication, setting the standard for refined and uncompromising air travel

testimonials The most professional real estate company I’ve worked with LILIANA RAMOS

I had a great experience working with Berkshire Hathaway Real Estate Company. The agents were professional, knowledgeable, and truly invested in helping me find my dream home. They were always available to answer any questions I had and made the buying process as smooth as possible. I highly recommend this company to anyone in the market for a new home AFONSO CORREIA

We loved our experience with Andres, and felt comfortable with him immediately. He went above and beyond providing us videos and content to make the process super easy and smooth. Andres actually made the process fun and enjoyable, and we would recommend him to anyone looking for a home in Porto!

ALEX VON ECKARTSBERG

I was very impressed with the service in my search for an apartment in Lisbon. They really understood what I was looking for and had such excellent options that I thankfully had a great choice before choosing my lovely apartment!

Thanks again.

ISABEL SEMEDO

Exquisite living in every

Detail

Portuguese Number: (00351) 308 800 878

UK Freephone: 0800 014 8201

Info@PortugalProperty.com