NO TWO PROPERTIES ARE ALIKE
TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.
Thank you for the opportunity to earn the job of helping you sell your home.
When we work together, you have the benefit of representation by a real estate professional and an organization that understands the market and how to serve your needs while achieving your goals.
There are four areas on which we’ll focus. First, we will establish the best price to market your home to maximize its value. Then I will create the most effective, proactive marketing campaign to attract as many potential purchasers as possible. Next, make sure the offer and acceptance are structured in your best interests for the best possible outcome. And finally, I will manage the negotiations and transaction process to ensure everything goes smoothly through closing.
I will be with you every step of the way
ABOUT ME
PROFESSIONAL MISSION STATEMENT:
To provide accurate residential real estate knowledge, education, and deliver customer service that exceeds expectations.
ABOUT ME:
Over the last 19 years, I have been successful in establishing trusting partnerships with clients to buy and sell real estate. As a licensed broker in both Oregon & Washington, I have gained a wealth of education and experience with a seasoned approach in effectively and efficiently guiding and supporting the clients that select me to represent their real estate needs.
I make every effort to keep abreast of the real estate industry and changes that specifically impact our marketplace. As the industry evolves, I enhance my knowledge regarding these changes and continue to develop the appropriate skills and competencies necessary to perform at a high level for your maximum benefit. Providing you with information that will help you make the right decisions, as we work together, is what we do best at Berkshire Hathaway.
We are committed to ensuring you have the best support and guidance to easily navigate and move smoothly through the process of buying or selling your home.
All of Us are Better Than One of Us: If you are planning to sell your home, we have 33 branch offices throughout the NW and many more throughout the country with qualified buyers that will be exposed to your home. If you are planning to purchase a home, we use a variety of proven methods to ensure you dont miss opportunities and can act quickly to keep you in front of homes that meet your specific criteria as soon as they are available.
MOVING FORWARD:
I am more than happy to schedule a time to meet with you and get you connected to the resources you need. In working with me and our team, you put many years of successful real estate experience to work for you. As you seriously consider who will represent your selling or buying needs, let our team be the resource that can help simplify the entire process for you!
Delighting in creating a memorable partnership and experience.
HONOR SOCIETY AWARD WINNER
TOP 16% OF GLOBAL NETWORK
2021,2022,2023
WHAT MY CLIENTS HAVE SAID
“Michael went over and beyond representing us and our buyer needs. I will seek his services in the future.”
- Jessie & Rachael Jackson
“Michael listed and sold our home. He is a Gentelmen, he’s honest, insightful and has the utmost respect for others. Continue with the great professionalism. It was a wonderful experience.
- Stefon L Spruill & Marcie Spruill
“Michael was enthusiastically engaged in the process of selling our home. His professionalism, and attention to detail made us confident that he would not only be the best broker for us, but we would receive the best return on the sale of the property. The integrity Michael showed while dealing with whatever issue that came up is truly a credit to the Berkshire Hathaway brand. Michael’s knowledge of the the area, and what is needed to maximize the sale of the property was impressive. I would and will recommend Michael to anyone looking for a broker who will get the job done.”
- Reggie Jackson
“As an investor, I have worked over the years with Michael as my broker both in buying and selling properties. Michael has demonstrated his ability to be trusted in negotiating on behalf of my needs. I refer with confidence the buyers and sellers that reach out to me in need of a solid Real Estate professional.
- Jemal Abdi
THE FIRST STEPS
Discuss MARKETING PLAN
Agree on PRICING STRATEGY
Discuss staging & PINNACLE options
Consider the merits of HOME WARRANTY coverage PROFESSIONALLY PHOTOGRAPH your home
Design MARKETING MATERIALS Schedule YARD SIGN installation Discuss OPEN HOUSES & BROKER TOURS
WHAT YOU CAN EXPECT
WHEN I ENTER YOUR HOME INTO THE MLS, THAT WILL TRIGGER:
• Global syndication to all major real estate websites
• Exposure in our Buyer Match database
• Featured Listing placement on my website
• An alert to local brokers
• Placement in our dynamic social media ads
• Organic social media exposure
• Production of a targeted digital ad campaign
ONCE YOUR LISTING IS ACTIVE, I WILL:
• Start a targeted digital ad campaign to run in a 15-mile radius of your home
• Market your home to your neighbors through direct mail
• Solicit feedback from brokers whose clients have toured your home
• Provide daily or weekly listing activity reports to keep you apprised of the interest in your home
• Communicate with you frequently via the means you prefer and offer guidance throughout the listing period
• Respond promptly to all buyer inquiries and always negotiate in your best interests
THREE AGENTS IN ONE
I am committed to delivering expert representation, from providing specialized market knowledge to submitting the offer and negotiating in your best interests to a successful close. With us, you get three agents in one.
PROPERTY TOUR EXPLAIN AGENCY RELATIONSHIPS MARKET RESEARCH
DISCUSS MARKET CONDITIONS
PRESENT MARKET ANALYSIS
REVIEW PRICING STRATEGIES
REVIEW NET PROCEEDS DETERMINE LIST PRICE REVIEW PRESENTATION PRACTICES SUGGEST IMPROVEMENTS
DISCUSS HOME WARRANTY
IMPLEMENT MARKETING PLAN EXPLAIN MARKET STRATEGY
NEGOTIATE NECESSARY REPAIRS DISCUSS NEGOTIATION PROTOCOLS EXPLAIN PROS/CONS OF OFFERS PRESENT OFFERS REVIEW CURRENT MARKET ANALYSIS OUTLINE COUNTEROFFER STRATEGIES DELIVER RESPONSE TO BUYER’S AGENT
FOLLOW-UP ON SHOWINGS
PREPARE CLOSING TIMELINE DELIVER SELLER DISCLOSURES
FOLLOW UP ON RECORDING AND DISBURSEMENT OF PROCEEDS OPEN ESCROW COORDINATE HOME INSPECTION MARKET RESEARCH DELIVER SIGNED CONTRACTS ENSURE VALUATION LENDING REQUIREMENTS FOLLOW-UP CONTRACT CONTINGENCIES MONITOR NECESSARY REPORTS MANAGE CLOSING DETAILS REVIEW CLOSING STATEMENT PRE-CLOSE EXPLAIN MOVING RESOURCES DELIVER KEYS TO BUYER ATTEND CLOSING AT ESCROW
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME 95%
YOUR HOME IS IN THE NORTHWEST YOUR BUYER MAY NOT BE
BERKSHIRE HATHAWAY HOMESERVICES SENDS ENHANCED DATA FEEDS TO THE MOST POPULAR REAL ESTATE DESTINATIONS.
Through our partnerships, your home will be seen on all the websites serious buyers are looking, plus a global network of home, lifestyle, and news sites.
REACH GLOBAL BUYERS
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Beautiful imagery captivates buyers and helps them envision life in your home. We’ll discuss the attributes you love most about your property, and I will work with my professional photographer to convey your home’s best features to prospective buyers. A stunning visual presentation is critical for persuasive online and print marketing, regardless of your home’s price point.
STAND OUT ONLINE
IMAGINE LIFE IN YOUR HOME
PICTURE PERFECT
FIRST IMPRESSIONS ARE CRITICAL, AND YOUR HOME WILL BENEFIT FROM CAREFULLY CRAFTED IMAGERY TO FEATURE IT IN ITS BEST LIGHT.
We’ll consider all these options:
VIDEO helps buyers experience your home before they visit.
AERIAL IMAGERY gives perspective to the local neighborhood.
MATTERPORT 3D allows potential buyers to move through each room online.
PROFESSIONAL STAGING
STAGING AND STYLING HELP BUYERS IMAGINE LIVING IN YOUR HOME.
A successful sale relies heavily on your property’s visual presentation, so my professional staging consultants will work with you to maximize its appeal to buyers. Staged homes feel inviting, appear clean and well maintained, and typically sell faster and for a higher price than non-staged homes.
At your request, I will arrange for staging and styling that best suits your property.
FLOOR PLANS
TO CONVEY YOUR HOME’S FLOW AND SCALE, FLOOR PLANS ADD VALUE.
I have my professional photographers create floor plans for all my listings. Not only do they generate greater buyer interest, but two-dimensional flat plans:
• Give buyers a better understanding of layout, key features, and storage capacities before they visit in person
• Complement 3D tours with a birds-eye perspective
• Engage buyers and help them build an emotional connection with your home
Like home staging and styling, floor plans can help your property stand out online and in print.
AGGRESSIVE MULTI-MEDIA
WE DON’T WAIT FOR BUYERS TO COME TO YOU. WE TAKE YOUR PROPERTY TO BUYERS.
Our strategy blends digital and print marketing materials to proactively present our listings to potential buyers through:
• Dynamic ads on Facebook
• Local and national networking channels
• Targeted online campaigns
• High quality flyers, brochures, direct mail, and signage
Additionally, your home will be marketed to brokers in our area and displayed on other brokerage’s websites. We create a unique property website for each listing and drive traffic from social media, search portals, and our mobile app directly to your property. Rest assured, your home will appear on all the popular U.S. and global real estate websites buyers use to look for homes.
CAPTURE YOUR AUDIENCE
CREATING BUZZ AROUND YOUR HOME
Berkshire Hathaway HomeServices will create a custom digital ad campaign for your home and place it before potential homebuyers on popular websites and mobile apps. It will target active buyers within a 15-mile radius, ensuring your home stands out online.
Consistent Re-targeting
Your property will be featured on sites like these:
PROPERTIES JUST A TAP AWAY
Through dynamic social media ads featuring a catalog of our listings, my company will show your home to people who have expressed interest in buying a property like yours.
In addition, my networking and social media skills will get the word out and generate interest in your property through broker-to-broker marketing and social exposure.
EXTENSIVE EXPOSURE
Our websites are sophisticated real estate destinations that feature maximum exposure for listings and deliver near real-time property details to prospective buyers.
It’s easy to use my website or any smartphone, tablet, or desktop computer to search for properties, get listing details, learn about local neighborhoods, register for updates, and connect with me. Buyers and sellers are never more than a finger tap way from the latest property information.
• Search by schools or open houses
• Map, satellite and lot line views
• Real-time listing information
• Agent messaging
• Weekly neighborhood updates
OF BUYERS USE MOBILE DEVICES WHEN SEARCHING FOR A HOME
YOUR DIGITAL ADDRESS
BHHS.COM
A global destination for home buyers across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name. Real-time traffic data and neighborhood and price history reports make this one of the fastest growing home search destinations.
MIKEBHOMES.COM & BHHSNW.COM
Your local real estate resources for instant, intuitive real estate search, property details, satellite maps, neighborhood information, and intelligent filters that transform listing data into home finding intelligence. Enter an address to estimate any home’s value, based on our sophisticated analysis of real estate and public data.
PROPERTY WEB ADDRESS
Your online address is the focal point of our marketing. A unique web address connects buyers with compelling information and beautiful images of your home. Rich local details give buyers an in-depth view of the schools and neighborhood amenities. Buyers can easily save properties to an online portfolio, get more information, or share via social media.
IMPRESSIVE PRINT MARKETING
When the Berkshire Hathaway name appears on a yard sign, it’s a sign of exceptional real estate representation.
From flyers to ecoboards or brochures, rest assured your property will be presented in its best light.
We use direct mail postcards to let your neighbors know your home is available in case they want to make a move or have friends or family interested in the neighborhood.
UPSCALE PRINT ADS
PRESTIGE MAGAZINE
Berkshire Hathaway HomeServices’
Prestige Magazine is a glossy, coffeetable quality publication showcasing luxury and resort properties, as well as luxury lifestyle editorial content. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase
Luxury
EXPOSURE CREATES DEMAND DEMAND DRIVES VALUE
HOW LONG DOES IT TAKE TO SELL?
There is no easy answer, but we know there are significant factors that will affect your final price and time on market. Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when your listing hits the market. We Can’t Control: Location | Competition | Market Conditions
We Can Control: Price | Condition of Your Home | Terms Offered
ACTIVITY
Timing Your Home Sale
NUMBER OF BUYERS Who Will See Your Home
HOW BUYERS FOUND THEIR HOME
OUR BUYER DATA IS YOUR ADVANTAGE
COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS
Berkshire Hathaway HomeServices uses real-time buyer data to demonstrate what buyers in your area are looking for today. We utilize a heat map, similar to a weather map, with a darker color indicating a higher concentration of buyer activity, which reveals insights that can impact our pricing strategy.
Our platform tracks where buyers are searching and how much online activity there is relative to similar homes, which helps us gauge the level of interest in your home. In addition to monitoring local buyer activity, our reports track online traffic specific to your property, including:
• How often your property appears in search results
• The number of times consumers viewed your listing details
• How many prospective buyers saved your property to their Favorites portfolio
FIRST IMPRESSIONS SELL
When you’re ready to move forward with your life, but your home is holding you back, that’s where PINNACLE steps in.
The curated team of design professionals is trained to see potential changes that could elevate your home, inside and out, with no cash out of your pocket until it’s sold.
PINNACLE is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.
RENOVATION PROJECTS
• New flooring
• New countertops
• Kitchen & bath improvements
• Updated HVAC
• Plumbing
• Roofing repairs
COSMETIC UPDATES
• Painting
• Professional staging
• Decluttering
• Window treatments
• Landscaping
• Fencing
ELITE SERVICES
• Packing help
• Moving
• Settling in assistance
• Senior services
• Hauling
• Deep cleaning & more
YOUR HOMESERVICES CONCIERGE
WHEN YOU BUY OR SELL A HOME WITH BERKSHIRE HATHAWAY HOMESERVICES NORTHWEST REAL ESTATE, YOU GAIN EXCLUSIVE ACCESS TO HOMESERVICES CONCIERGE FOR ALL YOUR HOMEOWNERSHIP NEEDS.
Your HomeServices Concierge is available to support you by phone, email, or online, and will ensure the services provided meet your satisfaction.
When selling your home, HomeServices gives you access to many service providers you may need, including:
• Handyperson and contractor services
• Landscaping companies
• Cleaning assistance
• Moving van and storage services
When buying a home, you receive assistance with:
• Scheduling movers
• Filing your change of address
• Getting insurance and home warranty coverage
• Setting up utilities, internet/cable, and home security
• Plus much more
Once you’ve finished unpacking, the benefits and services you receive with HomeServices Concierge are available as long as you own your home.
AT YOUR SERVICE
REAL ESTATE WITHOUT BOUNDARIES
A GROWING GLOBAL NETWORK
FIND THE PERFECT HOME AROUND THE CORNER, ACROSS THE COUNTRY, OR ABROAD.
50,000+
1,500
Berkshire Hathaway is known for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation.
HOMESERVICES OF AMERICA®
LOCAL REAL ESTATE WORLDWIDE
Our company is a member of HomeServices of America, the nation’s premier homeownership services provider, and an affiliate of Berkshire Hathaway Inc.
This relationship affords our clients the benefit of integrated real estate representation, mortgage loans, property and casualty insurance, and home warranty services -- all working together for you.
ONE-STOP CONVENIENCE
FINDING THE BEST LOAN AND COVERAGE OPTIONS SHOULD BE SEAMLESS.
You have plenty to juggle when selling or buying a home, so take advantage of the convenience of working directly with our mortgage, insurance, home warranty, and title partners to ensure everything is in place for a smooth, on-time closing.
We offer custom insurance options to meet the specific needs of our clients in the Pacific Northwest. Along with homeowners insurance, we can help find great coverage for other personal insurance needs such as auto, umbrella, jewelry, watercraft, and more.
PROVEN RESULTS
Performance and reputation matter. To best serve you, we maintain high standards and continuously improve the way we do business while earning recognition on local, national, and global levels.
REAL TRENDS 500
HomeServices of America is the largest real estate brokerage nationwide and closes the most transaction sides.
FORBES GLOBAL 2000
Berkshire Hathaway ranks #1 in 2022 among the largest companies in the world.
FORTUNE 500
Berkshire Hathaway earned the #7 spot on Fortune’s annual list of companies ranked by revenue for 2021.
BERKSHIRE ELITE CIRCLE
Our company consistently ranks among the top tier in production among all Berkshire Hathaway HomeServices affiliates.
TOUCHING HEARTS IMPROVING LIVES
THE GIFT OF TIME
WE SUPPORT OUR COMMUNITIES BY GIVING BACK.
Volunteering in our local communities is standard practice, and our brokers, employees, and their families join together to help with various projects on our annual day of service, Give a Day Away. From cleaning and painting shelters for women and children to landscaping schools or collecting diapers, clothing, or food, helping others is what drives us.
PROUD SUPPORTERS OF