Monica Parker Luxury Marketing Guide

SALES ASSOCIATE MARKETING GUIDE

L U X U R Y R E A L E S TAT E D E F I N E D

Experience Extraordinary L U X U R Y R E A L E S TAT E D E F I N E D

LUXURY DEFINED

Berskhire Hathaway HomeServices Georgia Properties excels at providing extraordinary listings to an exclusive audience through our Luxury Division while delivering unrivaled customer service and superior knowledge of the luxury market to the world's most elite consumers.

We work closely with you to develop a marketing strategy that is customtailored to individual properties and deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your listing deployed to fit your client's specific needs.

LUXURY MARKET SHARE INCREASE

342%

TOTAL SALES VOLUME ↑ IN LUXURY COLLECTION PROPERTIES

282%

TOTAL SALES UNITS ↑ IN LUXURY COLLECTION PROPERTIES

S T R AT E G I C G L O B A L PA R T N E R S H I P S FINANCIAL TIMES FINANCIAL TIMES BerkshireHathawayHS.com BerkshireHathawayHS.com

AWA R D S A N D R E C O G N I T I O N Innovation, New Products and Services Marketplace Success

Best of Atlanta Readers Choice Best Metro Atlanta REALTORS®

Best Print Marketing Campaign

Best Social Media Campaign Best Marketing Campaign

The order forms and materials in this guide are available to download or view on the intranet at: intranet.bhhsgeorgia.com.

Click on the Luxury Collection Resources button

EMAIL luxuryredefined@bhhsgeorgia.com PHONE 404.671.4195 FOLLOW US @bhhsgaluxury

L U X U R Y R E A L E S TAT E D E F I N E D

Information deemed accurate but subject to change without withdrawal or prior notice.

Check intranet.bhhsgeorgia.com for most recent info.

Version 2023

Benefits

L U X U RY C O L L E CTI O N M A R K E TI NG B E NE F I TS

Berkshire Hathaway HomeServices Georgia Properties has made a commitment to provide the utmost service for our luxury clients with its specialized marketing approach. The Luxury Collection is a full-service marketing program offered to all sales associates with properties defined by a price point of $1.5M inside the perimeter (ITP), $1M outside the perimeter (OTP).

•

Recognition and association with the brand's exclusive Luxury Collection marketing materials (black and white marketing may not be combined with cabernet marketing).

•

Concierge services provided by the Luxury Collection Marketing Team to assist associates with listing presentations and marketing plans

•

The Luxury Collection Marketing Team will design marketing materials with a soft touch finish

•

Associates will be able to participate in local and international advertising opportunities at corporate rates

•

Inclusion on the LuxuryRedefined.com website

•

LuxuryRealEstate.com affiliation

•

Access and invitations to luxury events

•

Receive benefits of the Berkshire Hathaway HomeServices Global Network including brand digital and print advertising, listing syndication and more.

For properties listed under the price points noted above, there may be exceptions. Please submit photos and a description to the Luxury Collection Marketing Team at LuxuryRedefined@BHHSGeorgia.com.

Standards

L U X U RY C OL L E C TI O N P R O GR A M S TA NDA R D S

The Berkshire Hathaway HomeServices Georgia Properties Luxury Collection campaign “Experience Extraordinary” is designed to elevate luxury real estate marketing. The Berkshire Hathaway HomeServices brand is recognized throughout the world as defining luxury real estate.

With commitment to the following standards, we will provide the ultimate service for our luxury real estate clientele.

•

Luxury Collection properties are defined by a price of $1.5M inside the perimeter (ITP), $1M outside the perimeter (OTP)

•

All Luxury Collection properties shall use the black and white Luxury Collection marketing materials

•

All property photos and videos shall be high-resolution and taken by a professional photographer/videographer

•

Associates shall submit a professional headshot for marketing

•

Associates shall use the Luxury Collection Black and White signage and directionals

•

Associates shall maintain professional appearance, attire and presentation

•

Associates shall commit to the Luxury Collection advertising standards and requirements

Berkshire Hathaway HomeServices Georgia Properties Luxury Collection delivers the benefits of innovative, strategic marketing resulting in unprecedented listing exposure reaching potential buyers all over the world.

LISTING SYNDICATION Listing syndication (in addition to over 45,000 leading luxury websites) BerkshireHathawayHS.com Zillow.com Trulia.com MansionGlobal.com Juwai.com WSJ.com WSJ.com/Europe WSJ.com/SouthAmerica WSJ.com/NorthAmerica WSJ.com/India WSJ.com/Asia (Financial Times, London) PropertyListings.Ft.com duPontRegistry.com UniqueHomes.com LuxuryRealEstate.com LuxuryRedefined.com Enterprise TV Mobile APP Interactive Kiosks

PUBLIC RELATIONS Year-round across local and global networks

PRINT/BRAND/PROPERTY ADVERTISING PROGRAM Wall Street Journal Mansion Global The Atlantan Modern Interiors Dupont Registry Robb Report Atlanta Business Chronicle Atlanta Journal Constitution Neighbor Papers Local Newspapers/Magazines Unique Homes China Unique Homes Taiwan Appen News Atlanta Intown Medicine and Doctors Modern Luxury Datebook NetJets Penta

TARGETED DISPLAY ADVERTISING Atlanta Business Chronicle: Home of the Day (Print and Digital) HomeSpotter: Audience Targeting: Company wide Open Houses Facebook/Instagram: Digital Ads Chalk Digital Streaming TV & Social Media Ads

DIGITAL PROPERTY ADVERTISING PROGRAM (PACKAGES AVAILABLE) Digital Advertising Plans by Lifestyle, Feeder Market (Chalk Digital) Juwai.com WSJ.com LuxuryRealEstate.com UniqueHomes.com MansionGlobal.com RobbReport.com Local Partnered Publications (AJC, ABC, and more) Digital Media/Search Engine Marketing Facebook, Instagram, Twitter YouTube Google Bing Yahoo!

Billboards and Kiosk (Brand/Special Agent Recognition Only) The Collective Atlanta - Digital Magazine The Collective Mountain & Lake - Digital Magazine

ADVERTISING CAMPAIGNS AND SHOWCASING PROPERTIES Berkshire Hathaway HomeServices Network Berkshire Hathaway HomeServices Prestige Magazine Wall Street Journal Wall Street Journal: Behind the Listing Video Series Wall Street Journal: Carousel Banner Across Global Network ($5M+) Wall Street Journal: China and Europe Search Widget Wall Street Journal: Front Page Mansion Section Wall Street Journal: Mansion Global Magazine and Online Mansion Global Mansion Global: Europe Market Sponsorship Mansion Global: Asia Market Sponsorship Mansion Global: Promotional Media Mansion Global: WeChat Channel ($1M+) Mansion Global: Magazine and Online Juwai Brand Page Facebook, YouTube, and Instagram ‘Good to Know’ Brand Campaigns

SIGNATURE PUBLICATIONS Prestige Magazine Unique Homes Magazine The Collective Atlanta - Digital Magazine The Collective Mountain & Lake - Digital Magazine CONCIERGE AUCTION HOUSE ADVERTISING OPPORTUNITIES Events Sponsorship Packages Available Select, Preferred and Other Email Opportunity Packages Available Location Pages on ConciergeAuctions.com Banners on Homepage of ConciergeAuctions.com Available Quarterly Confidential Publication (March, June, August, December) SOCIAL MEDIA Berkshire Hathaway HomeServices Luxury Redefined Property of the Day Luxury Redefined Blog YouTube: Daily Featured Videos Facebook, Instagram, Twitter, LinkedIn, Pinterest, and WeChat LuxuryRealEstate.com/Who’s Who in Luxury Modern Luxury Chalk Digital BHHS GA Luxury INDUSTRY EVENTS NAHREB National Convention NAHREP National Convention NAGLREP National Convention AREAA National Convention NAR Conference and Expo BHHS Convention BHHS Summit SAUPO

Luxury Collection Services Request WELCO ME TO T H E LUXURY COLLECT ION P R OG R AM

FREE MARKETING TOOLS automatically available for your listing: • Listing syndication on all of the major websites (Realtor.com, Trulia, Zillow and hundreds more) • Syndicated to the following luxury websites: Wall Street Journal & Mansion Global (over $1M), LuxuryRealEstate.com, duPontRegistry.com, RobbReport.com, UniqueHomes.com, AJC.com, Juwai.com | Juwai LUXE, The International MLS, Financial Times London, and more.

• E-Marketing - with Luxury Collection themed e-flyers (Broker Open, Caravan, etc) • Single Page Temporary Flyer PDF • Targeted Facebook Ad via Boost Homespotter - Company-wide Open House • Chalk Digital Ad Campaign - New Listings - One Week Automated • Digital Online Brochure (by request) • Single Property Gallery Page (by request for properties over $5M) • The Collective Atlanta and Mountain and Lakes digital magazine • Social media feature on Instagram @bhhsgaluxury (must have exceptional photography/videos for consideration)

Property Address ___________________________________________________________________ Listing Agent

______________________________

Office

______________________________

Listing Price ______________________________ Office Phone ______________________________ Listing Date ______________________________ Cell Phone ______________________________ Expiration ______________________________ MLS# ______________________________

As a concierge service to you, most items in this catalog are provided gratis by the creative team. Please note that custom items which require additional creative time will be billed at a rate of $75/hr. A minimum of $75 will be charged. You will be notified of this cost prior to the production. (ex. Custom Print/Digital Listing Ad Design | Custom Email Campaign, Virtual Caravans | Custom Self-Promotional Branding)

MEDIA: WHERE WE ARE Berkshire Hathaway HomeServices’ Luxury Collection’s marketing strategy focuses on creating an unparalleled experience, delivering highly personal content consumers are interested in with the most innovative targeting strategies available.

OUR GLOBAL PARTNERS

45K+ websites | 4.5M page views | 100M searches

RESENTIN EP

13

G

Presenting the latest issues of The Collective Atlanta and The Collective Mountain and Lake, Berkshire Hathaway HomeServices Georgia Properties exclusive Luxury Collection digital magazines.

R

THE COLLECTIVE

COUNTRIES

listings rotate through major national and international cities with a distribution of over 50K | view at collectivemagatl.com and collectivemagml.com

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH A f f i l i a t e s , L L C . B e r k s h i r e H a t h a w a y H o m e S e r v i c e s a n d t h e B e r k s h i r e H a t h a w a y H o m e S e r v i c e s s y m b o l a r e r e g i s t e r e d s e r v i c e m a r k s o f C o l u m b i a I n s u r a n c e C o m p a n y, a Berkshire Hathaway affiliate. Information presented is deemed reliable, but is not warranted. If your property is currently listed, please disregard. It is not our i n t e n t i o n t o s o l i c i t p r o p e r t i e s t h a t a r e a l r e a d y r e p r e s e n t e d b y a n o t h e r b r o k e r. E q u a l H o u s i n g O p p o r t u n i t y.

FOR PROPERTIES VALUED $1M+

LISTING SYNDICATION FOR PROPERTIES VALUED $5M+ exclusive showcase

exclusive partnership HOME OF THE DAY PRINT & DIGITAL

30-Day Live Gallery Feed 2-Day Featured Property Monthly Print Ad Inclusion

ove r 4 .1 M i m p re ss i o n s d e l i ve re d | ove r 2 2 5 K u n i q u e v i ews p e r m o n t h

GLOBAL AND LOCAL ADVERTISING

featuring your listing

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH A f f i l i a t e s , L L C . B e r k s h i r e H a t h a w a y H o m e S e r v i c e s a n d t h e B e r k s h i r e H a t h a w a y H o m e S e r v i c e s s y m b o l a r e r e g i s t e r e d s e r v i c e m a r k s o f C o l u m b i a I n s u r a n c e C o m p a n y, a Berkshire Hathaway affiliate. Information presented is deemed reliable, but is not warranted. If your property is currently listed, please disregard. It is not our i n t e n t i o n t o s o l i c i t p r o p e r t i e s t h a t a r e a l r e a d y r e p r e s e n t e d b y a n o t h e r b r o k e r. E q u a l H o u s i n g O p p o r t u n i t y.

DIGITAL MARKETING

NEW LISTING E-BLAST

TARGETED to sales professionals and brokers in Metro Atlanta and surrounding areas.

— OPEN HOUSE — SU N DAY, N OVEM B ER 13 T H 2– 4 PM

• North Atlanta • South Atlanta • Mountain and Lake

o Just Listed (Each Thursday) o Agent Caravan / Open House (Each Monday)

Take in the Artful details 4363 PARAN PLACE | ATL ANTA , GA 30327 4 BEDROOM | 4 BATHROOM | 4,548 SQ FT | OFFERED FOR $2,150,000

RESOURCE CENTER ECARD

Mid-Century Modern Architecture Designed By Atlanta Native & Architect, Morton Gruber

Upload to your Resource Center account.

Date _____________________________ Time _____________________________ o Custom Text: ____________________ _________________________________ _________________________________ Send Date(s) ______________________

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__________________________________

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CLICK HERE TO LEARN MORE

Link to page: ______________________ PLEASE JOIN US FOR AN

E-mail Address: ____________________

exclusive

BROKER OPEN

Subject: ___________________________

Tuesday | May 9 th 12-2p Serving bubbly and bites

___________________________________

4363 Paran Place Atlanta | GA 30327 Hosted by Monica Parker

Do not use special characters, or pricing in the subject line.

Mid-Century Modern

e m a i l M o n i c a to RSVP

Please submit URL (web address) for e-card to link (to i.e. virtual tour or property detail page) and a professional or BHHSGeorgia.com email address Must provide all high-resolution photography to LuxuryRedefined@BHHSGeorgia.com

Monica Parker REALTOR®

C: 301.706.2787 | O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

*Not to exceed more than once per week due to email compliance and spamming rules.

DIGITAL MARKETING ABC HOME OF THE DAY Listing Promoted on the ATLANTA BUSINESS CHRONICLE WEBSITE: bizjournals.com/atlanta

• Homepage • Property Gallery • Property Resource Page • Digital Newsletter • Article Page • Shared on Instagram (@bhhsgaluxury) • PLUS Inclusion our monthly Full Page Print Listing Ad

INCLUDED FEATURES: • Up to 20 High Resolution Photos with Captions • Unlimited Property Text Description • Property Displayed as ‘Featured Home’ for two Days • Ability to Include Two Videos in Property Gallery • Contact Info with Picture, Phone, Email and Website URL • Property Live on Resource Page for 30 days • Social Media Asset to Share on Your Business Page • Reporting on Digital Feature

Experience Extraordinary L U X U R Y R E A L E S TAT E D E F I N E D

5211 POWERS FERRY ROAD SANDY SPRINGS, GA 30327 | $6,499,000 Roane Loudermilk | 404.386.6500

8085 DOGWOOD TRAIL CUMMING, GA 30041 | $3,999,000 Judi Renfroe | 404.550.5644

4363 PARAN PLACE ATLANTA, GA 30327 | $2,499,000 Monica Parker | 301.706.2787

680 AMERICAS CUP COVE ALPHARETTA, GA 30005 | $2,100,000 Betty Cheek | 770.364.0805 Amy Herington | 404.545.0149

14230 PHILLIPS CIRCLE MILTON, GA 30004 | $1,990,000 Todd Kroupa | 770.910.4860

1763 COUNCIL BLUFF ATLANTA, GA 30345 | $1,899,501 Gary Silverman | 770.617.5658 Leslie Collins | 404.302.7375

129 BENT GRASS WAY CLAYTON, GA 30525 | $1,650,000 Lynda Hester | 770.480.5161

3731 WAVESPRAY COURT GAINESVILLE, GA 30506 | $1,600,000 Core Properties | 470.228.0846

201 WINDFLOWER COURT CANTON, GA 30115 | $1,465,000 Todd Kroupa | 770.910.4860

200 RIVERSEDGE DRIVE, UNIT#235 ATLANTA, GA 30339 | $1,350,000 Jodi Halpert | 404.513.5151

84 MOUNT PARAN ROAD NW SANDY SPRINGS, GA 30327 | $1,299,000 Petersen Partners | 678.439.6699

4610 VININGS CANYON BEND ATLANTA, GA 30339 | $1,200,000 Mark Camp | 404.786.5400

NEW HOMES DIVISION

NEW HOMES DIVISION

HILLANDALE ROSWELL, GA | FROM $1 MILLION+ PMCommunities.com | 770.254.5372

HORIZON AT LAUREL CANYON CANTON, GA | FROM THE $700S - $1 MILLION PMCommunities.com | 770.254.5357

NEW HOMES DIVISION

THE HOMESTEAD AT MILTON MILTON, GA | FROM $4 MILLION - $8 MILLION TheHomesteadAtMilton.com | 678.578.6740

SCAN TO VIEW MORE LUXURY LISTINGS

Luxur yRedefined .com | 40 4 . 67 1 . 41 95 | follow u s @ bhhsgaluxur y ©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. All information is believed to be accurate but is not warranted and subject to errors, omissions, changes or withdrawal without prior notice. Equal Housing Opportunity.

CHALK DIGITAL

Custom digital ad designed for your listing, and advertised to local home buyers visiting top sites like the New York Times, ESPN, Washington Post, CNN, Yahoo, Forbes, Huffington Post and thousands more. **You will receive a daily marketing report to share with your client that shows the number of ad views and click-throughs. Add seller email for targeting/reports.

If you would like to run an additional custom Chalk Digital ad after the launch of the New Listing ad complimentary of BHHS, the cost is approximately $50 for one week.

PRINT MATERIALS

SOFT TOUCH (Minimum Order 25) 8 x 8 FOLDOVER BROCHURE

4 3 6 3 PARAN PLACE NW AT L A N TA , G A 3 0 3 2 7

I

ncredibly rare gated mid-century modern masterpiece in Buckhead on almost an acre of supreme privacy! Designed by renowned native Atlanta architect, Morton Gruber, with a

nod to Frank Lloyd Wright’s, Fallingwater. The open design of the cantilevered two-story living room greets you immediately as you enter the home. Evoking the characteristic qualities known to mid-century modern architecture, the captivating floor to ceiling curved glass

8 x 8 BOOK

4363

PA RA N PLAC E NW AT L A N TA , G A 3 0 3 2 7

walls bring the outdoors inside offering a breathtaking view of the large pool and stunningly landscaped grounds.

The dramatic living room, floating staircase and walnut floors richly enhance the main living area, while the banquet sized dining room is perfect for large gatherings of family and friends. From here step out to the dining garden equipped with a fire table, built-in grill and upgraded outdoor sound system, all offering the perfect place for an intimate evening under the stars.

The custom Poggenpohl chef’s kitchen with quartz countertops, Miele appliances and breakfast room overlook a private garden encased by granite walls. The owner’s suite on the main level features an Indonesian carved door, sitting area and its own picturesque stone

11 x 17 FOLDOVER BROCHURE

walled garden view. The upper level features an airy and sophisticated loft lounge with skylights and a fireplace, as well as a generous bedroom suite with a large dressing area, full bath, private balcony, and a flex room perfect for an art studio, office or gym.

The terrace level which opens to the pool offers additional entertaining space, a large bedroom and bathroom, as well as laundry and storage. The large pebble tec pool and water feature paired with the upgraded outdoor surround sound system offer the ultimate setting for entertaining or outdoor lounging. Smart home features and high-speed internet zones, including one exclusively dedicated to the pool area, are just some of the upgraded technologies. Designer LED lighting installed throughout. Cellular gated entry. Commercial roof with warranty and hard coat stucco exterior. The sellers have lovingly made many improvements to this unforgettable and magical oasis.

Join us for an

OPEN HOUSE MARCH 11 TH | 1 pm -3 pm

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Monica Parker

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REALTOR®

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Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

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c: 301.706.2787

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o: 404.537.5200

4363 PARAN PLACE | ATLANTA, GA 30327

4363 PARAN PLACE, ATLANTA GA 30327

5BR | 4BA | 1HB | 5,408 SQ FT ©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information presented is deemed reliable, but is not warranted. If your property is currently listed, please disregard. It is not our intention to solicit properties that are already represented by another broker. Equal Housing Opportunity.

JUST LISTED

4 BED | 4 BATH | 4,548 SQ FT

Monica Parker REALTOR®

C: 301.706.2787 | O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

B U C K H E A D O F F I C E | 3 74 4 R O S W E L L R D AT L A N TA , G A 3 0 3 4 2

4

4

4,548

HOMES

BATHS

SQ FT

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8.5 x 11 LETTER BROCHURE 8.5 x 11 TEMP FLYER 11 x 17 TEMP FLYER 11 x 5.5 POSTCARD 8.5 x 11 UNIBIND HOMEBOOK

4363 PA R A N PL A C E

AT L A N TA , G A 3 0 3 2 7 | 4 B E D S | 4 B AT H S | 4 , 5 4 8 S Q F T | $ 2 , 1 5 0 , 0 0 0

*MORE OPTIONS AVAILABLE. CONTACT THE LUXURY DIVISION FOR MORE INFORMATION. Prices/quotes available upon request. Soft touch items on this page may require approx 5 or more business days for printing/ shipping. Upon approval, items will be delivered to your office. Must provide copy and high resolution photography to LuxuryRedefined@BHHSGeorgia.com

LUXURY COLLECTION A G E N T M AT E R I A L S O R D E R F O R M

Agent Name:_____________________________________________ Title:____________________________________________________ Branch:_________________________________________________ Cell Phone:______________________________________________ Email Address:___________________________________________ Web Address:____________________________________________

Square Business Cards 2.5” x 2.5” Soft Touch Finish 18 pt

o

PRICE DOES NOT INCLUDE SHIPPING

50................ $36

600.............$262

100.............. $72

800............ $348

200............. $121

1000.......... $399

400............ $207

o

Horizontal Business Cards 3.5” x 2” Foil Stamping, Silk Finish

PRICE DOES NOT INCLUDE SHIPPING, MINIMUM ORDER 500

500............. $343 1000............. $381

o

Name Badge Square with Silver Border PRICE INCLUDES SHIPPING

$30 each

o

Luxury NoteCards 5.82” x 4.13” Superfine paper with Black Seam 32 pt PRICE DOES NOT INCLUDE SHIPPING

10........... $32 20.......... $63 50......... $131 100......... $210 200........ $357

Pricing subject to change without notice.

PROMO ITEMS 1.

2.

LC LISTING BOOK

the CO L L E C T I V E

$50

AT L A N TA • V O L I 2 0 2 3

Includes 10-Soft Touch Books

R E A L E STATE R E DE FI NE D

R E A L E STATE R E DE FI NE D

For single copies, contact the Luxury Division directly.

THE COLLECTIVE ATLANTA & MOUNTAIN AND LAKE EXPERIENCE EXTRAORDINARY

the CO L L E C T I V E

Beautifully designed digital luxury listing magazine.

l u x u r y r e a l e s tat e defined

Trust. Integrity.

Stability. Longevity.

PULL-UP BANNER & BLACK TABLECLOTH

M O U N TA I N A N D L A K E • V O L I 2 0 2 3

View at: - collectivemagatl.com - thecollectiveml.com

DIGITAL LISTING PRESENTATION Available upon request on Moxi

c e l e b r at i n g

60

years

of service

* Must return within 4 luxuryredefined.com

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

3.

4.

CLOSING FOLDER legal size $10 7.

5.

CANDLE $15 8.

WINE BAG with Luxe Tissue Paper $2

12.

16.

BOTTLE OPENER $12

10.

GIFT BUNDLE II Candle, Medium Bag and Tissue Paper $18

COCKTAIL NAPKINS $10/pack of 25 17.

LUXURY BAGS with Luxe Tissue Paper 10. Medium $3 11. Large $4 15.

HAND NAPKINS $15/pack of 50 18.

POP SOCKET $5

ROOM SPRAY $5

FLASH DRIVE - 4G $20

14.

13.

APRON $5

6.

9.

GIFT BUNDLE I Spray, Candle, Medium Bag and Tissue Paper $23

days of event and will be charged if damaged

BI-FOLD FOLDER $25/pack of 20 19.

WINE GLASSES $25/pair

WINE STOPPER $25

For more information, bulk orders, or additional items call The Luxury Division at 404-671-4195 or email at LuxuryRedefined@BHHSGeorgia.com.

PROMO ITEM ORDER FORM INVOICES FOR ITEMS WILL BE BILLED TO YOUR AGENT MONTHLY STATEMENT CUSTOMER INFORMATION NAME

TITLE

BRANCH

CELL PHONE OFFICE PHONE

EMAIL ADDRESS WEB ADDRESS

ITEM NO. P

DESCRIPTION

QTY.

PRICE EACH

TOTAL

TOTAL COMMENTS:

EMAIL COMPLETED FORM TO: LUXURYREDEFINED@BHHSGEORGIA.COM YOU WILL BE BILLED PER YOUR AGENT/BRANCH MONTHLY STATEMENT. IF YOU HAVE ANY QUESTIONS, PLEASE CALL 404-671-4195 OR EMAIL.

LUXURY COLLECTION SIGN EXAMPLES

GENERIC OFFICE PANEL EXAMPLE

Use screw on panel, hanging or photo riders to add your name and phone number to the sign

CUSTOM SIGN PANEL OPTION

Open House THIS WEEKEND Screw on Panel

NOTE: If ordering panel, must confirm with Farmer Signs that panel will work with current office sign panel/display

SUSIE SAMPLES c. 770-443-9567 o. 770-992-4100

PANEL SIZES: 24 X 36 24 X 30

BUC KHEAD OF F I C E o. 4 04 -537-5200 BUCKHEAD OFFICE

o. 770-992-4100 LuxuryRedefined.com LuxuryRedefined.com

24” X 24” ELEGANCE

24” X 24” DIRECTIONAL

18” X 18” DIRECTIONAL - SQUARE

TI F FANY BRIL L IANT m. 4 0 4 - 6 7 1 - 4 1 9 5 o. 7 70 - 9 9 2 - 4 1 0 0 OPEN HOUSE

LUXURY COLLECTION EVENT

o. 770.992.4100

404-671-4195 AGENT NAMELAST

24” X 18” DIRECTIONAL - RECTANGLE

TI F FA NY B R I L L I A NT

OPEN HOUSE AGENT NAME C. 404-555-1234 O. 404-537-5200

ALL SIGNS MAY BE CUSTOMIZED, BUT IN COMPLIANCE WITH THE LUXURY COLLECTION STANDARDS AND GREC.

Agent Name 404-799-7633

Agent Name 404-799-7633

SOLD

UNDER CONTRACT

OPEN SUN 2-4

text 12345 to 85377

JulieSmith.com

GLOBAL LISTING

AT GREUY! B

FOR SALE text 12345 to 85377

BROCHURE BOX

Text 13223 to 85377

D: 404.799.0588 F: 404.799.7637 bryan@farmersigns.com

LUXURY COLLECTION YARD SIGN ORDER FORM (Luxury Collection listings $1.5M ITP and $1M OTP) *LUXURY SIGNS MUST BE ORDERED THROUGH YOUR BRANCH BY THE OFFICE ADMINISTRATOR. YOU ARE RESPONSIBLE FOR ALL SIGN REQUEST ORDERS; APPROVAL, INSTALLATION, REMOVAL AND STORAGE OF THE SIGN* CONTACT VENDOR FOR TURNAROUND TIME.

2x3 Luxury wood panel and wood armpost • New sign - $199 • Reflective sign - $215 • Installation and removal included • 45+ miles from our location is an additional $25 • •

2x3 panel only - $135 installed 2x3 reflective panel only - $116 installed

• • • •

Wood rider - $25 Reflective wood rider - $35 Styrene plastic slide-in rider - $14.67 Reflective slide-in rider - $29.46

• • • •

Upon removal we will warehouse the panel The next installation is $100 45+ miles from our location $125 Removal is included

• • • •

Easy armpost combo - $131.10 Reflective easy armpost combo - $146.52 Installation $75 We no longer remove and warehouse the easy armpost and panel

Styrene hanging rider - $16.41 Reflective styrene hanging rider - $31.07 24 x 24 luxury directional sign mounted on stand • 1 $56.18 • 2-5 $44.94 each • 6-11 $39.33 each 18 x 18 luxury directional mounted on stand • 1 $55.20 • 2-5 $44.16 each • 6-11 $38.64 each Brochure box - $31.50 Brochure box starburst - $6.75 each

If you have any questions, please contact Farmer Signs at: D: 404.799.0588 F: 404.799.7637 bryan@farmersigns.com

2397 Church Road Atlanta, GA 30339

MARKETING THE COLLECTIVE ATLANTA AND THE COLLECTIVE MOUNTAIN AND LAKE

the CO L L E C T I V E

the CO L L E C T I V E

AT L A N TA • V O L I 2 0 2 3

M O U N TA I N A N D L A K E • V O L I 2 0 2 3

THECOL L ECTIVEMAGATL .COM

THECOL L ECTIVEMAGML.COM

Beautifully designed digital magazines showcasing our fabulous Luxury Collection listings priced from $1.5M+ ITP and $1M+ OTP. These premiere publications have an email distribution both locally and nationally, including direct e-mail delivery to the top producers in Atlanta real estate as well as our global Berkshire Hathaway network which includes more than 50,000 sales associates and 1,550 offices.

the CO L L E C T I V E AT L A N TA • V O L I 2 0 2 3

DIGITAL LISTING PRESENTATION The digital marketing presentations are available upon request and can be accessed via your the intranet.

AN EMOTIONAL CONNECTION

Our collaboration with the Savannah College of Art and Design of Atlanta brings the integration of the five senses into our Luxury Collection marketing plan and presentation.

Purchasing a home is an emotional decision

email: LuxuryRedefined@BHHSGeorgia.com for access The printed presentation with the luxe soft touch finish is available through your branch managers or broker and may also be requested from the Luxury Division.

DIGITAL LUXURY COLLECTION Berkshire Hathaway HomeServices Georgia Properties' provides a creative program that is an all-in-one create, draft, edit and publish platform. Create personalized marketing materials with easy, dragand-drop technology.

DESIGN STUDIO Simplicity at its finest. Create from your home, office or on the go.

Luxury and Collection Discover a better way to design, customize publishSpecialist extraordinary marketing materials and social media posts with our Per Request By Non-Luxury Associates modern designer preloaded assets.

Multi-Page Access easily through SSO BHHS intranet.Templates Require Approval More Templates Coming Soon

and this innovative approach is designed to make the experience memorable and create an emotional bond between your property and the buyer.

R E A L E STATE R E DE FI NE D

Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.

LUXURYREDEFINED.COM

17

ADVERTISING *Pricing subject to change without notice.

PRESTIGE/UNIQUE HOMES

$150/LISTING

• 3x/Year — Spring/Summer/Fall • 20,000/issue US & Canada PLUS additional 40,000/issue in Unique Homes (60,000 total) • Included in first-class domestic & international airline lounges & private jet facilities • Top Executives on the Forbes list • Average net worth $4.5M+ (Unique Homes)

THE ATLANTAN

$250/LISTING

• Monthly — Deadline: 1 of the Month Prior • LIMITED SPACING AVAILABLE • 50,000 Includes subscribers, newsstands, luxury hotel and event distribution • Average net worth $2.2M+ st

MODERN INTERIORS

$250/LISTING

• 5x/Year — Deadline: 1 of the Month Prior • February, May, August, October, December • 30,000/issue • Includes subscribers, newsstands, luxury hotel and event distribution • Average net worth $2.45M+ st

Experience Extraordinary L U X U R Y R E A L E S TAT E D E F I N E D

5211 POWERS FERRY ROAD SANDY SPRINGS, GA 30327 | $6,499,000 Roane Loudermilk | 404.386.6500

8085 DOGWOOD TRAIL CUMMING, GA 30041 | $3,999,000 Judi Renfroe | 404.550.5644

4363 PARAN PLACE ATLANTA, GA 30327 | $2,499,000 Monica Parker | 301.706.2787

680 AMERICAS CUP COVE ALPHARETTA, GA 30005 | $2,100,000 Betty Cheek | 770.364.0805 Amy Herington | 404.545.0149

14230 PHILLIPS CIRCLE MILTON, GA 30004 | $1,990,000 Todd Kroupa | 770.910.4860

1763 COUNCIL BLUFF ATLANTA, GA 30345 | $1,899,501 Gary Silverman | 770.617.5658 Leslie Collins | 404.302.7375

129 BENT GRASS WAY CLAYTON, GA 30525 | $1,650,000 Lynda Hester | 770.480.5161

3731 WAVESPRAY COURT GAINESVILLE, GA 30506 | $1,600,000 Core Properties | 470.228.0846

201 WINDFLOWER COURT CANTON, GA 30115 | $1,465,000 Todd Kroupa | 770.910.4860

200 RIVERSEDGE DRIVE, UNIT#235 ATLANTA, GA 30339 | $1,350,000 Jodi Halpert | 404.513.5151

84 MOUNT PARAN ROAD NW SANDY SPRINGS, GA 30327 | $1,299,000 Petersen Partners | 678.439.6699

4610 VININGS CANYON BEND ATLANTA, GA 30339 | $1,200,000 Mark Camp | 404.786.5400

NEW HOMES DIVISION

NEW HOMES DIVISION

HILLANDALE ROSWELL, GA | FROM $1 MILLION+ PMCommunities.com | 770.254.5372

HORIZON AT LAUREL CANYON CANTON, GA | FROM THE $700S - $1 MILLION PMCommunities.com | 770.254.5357

NEW HOMES DIVISION

THE HOMESTEAD AT MILTON MILTON, GA | FROM $4 MILLION - $8 MILLION TheHomesteadAtMilton.com | 678.578.6740

ATLANTA BUSINESS CHRONICLE HOME OF THE DAY

$350/LISTING

• Monthly — Deadline: End of the Month Prior

SCAN TO VIEW MORE LUXURY LISTINGS

Luxur yRedefined .com | 40 4 . 67 1 . 41 95 | follow u s @ bhhsgaluxur y ©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. All information is believed to be accurate but is not warranted and subject to errors, omissions, changes or withdrawal without prior notice. Equal Housing Opportunity.

Looking for more? Contact us! E-mail: LuxuryRedefined@BHHSGeorgia.com | 404.671.4195

ADVERTISING *Pricing subject to change without notice.

LUXURY REAL ESTATE

$ Call For Pricing

• 3x/Year • Spring/Summer/Fall • 50,000/issue Includes high net worth individuals across the globe • 80 Countries • Top 1,000 Fortune CEOs in the US • Top 500 CEOs in the US • 5,000 to entertainment industry and sports celebrities • Average net worth $40M+

Featured Property of the Week • Jumbo $995/week • Standard $495/week

User Targeted Facebook Ads

$495 for 2 weeks Reaches 42,000 people per Ad Increase property views by 145%

LRE Email Blast

Reach over 25,000 luxury real estate and high net-worth contacts, including Who’s Who in Luxury Real Estate members, brokers, agents, real estate developers, media contacts, industry partners and LuxuryRealEstate.com subscribers. $995

OTHER PRINT & DIGITAL MEDIA OPPORTUNITIES

Looking for more? Contact us! E-mail: LuxuryRedefined@BHHSGeorgia.com | 404.671.4195

Photography Consent, Waiver & Release Form

The undersigned understands that undersigned’s image, likeness and/or voice may get photographed and/or recorded on audio or video and this release shall include Berkshire Hathaway HomeServices Georgia Properties’ (BHHSGA) use of the same.

For valuable and sufficient consideration received, the undersigned hereby consents, authorizes and grants to BHHSGA, its agents, employees or duly authorized representatives or vendors permission to take photographs, motion pictures, and/or video recordings of the undersigned for advertising, promotional, and marketing purposes.

The undersigned further consents to the publication, circulation and dissemination of said photographs, motion pictures, and/or video recordings or any duplication or dissemination of the same for advertising, promotional, and marketing purposes.

In granting such permission, undersigned hereby relinquishes and gives BHHSGA rights, title and interest he/she may have in the finished pictures, negatives, videos, reproductions or copies and further waives any and all right to approve the use of such photographs, motion pictures or video tapes, and further waives any right to compensation for the publication, airing, distribution or other use of said photographs, motion pictures or video tapes and does release BHHSGA, its agents, licensees, representatives and assigns from any and all claims of any nature whatsoever arising from preparation, production, and use of the same.

The undersigned understands the contents of this agreement; warrants that he/she is fully authorized to grant the rights and releases contained herein; and agrees that it shall be binding upon him/her and any heirs, legal representatives, and assigns.

Date

BY NAME LUXU RY R E D E F I N E D.CO M ©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information presented is deemed reliable, but is not warranted. If your property is currently listed, please disregard. It is not our intention to solicit properties that are already represented by another broker. Equal Housing Opportunity.

PHOTOGRAPHY & VIDEOGRAPHERS

Gary Feinberg Photography

Enrique Samson Photography

404.316.2894 Gary@GaryFeinbergPhoto.com GaryFeinbergPhotography.com

530.746.8622 Photography@EnriqueSamson.com EnriqueSamson.com

Woodie Williams Photography

Mimi Erickson Photography

404.502.1845 WoodieWilliamsPhoto.com

678.744.7776 MimiEricksonPhotography.com

Kim Link Photography

Cherokee Drone

678.557.8468 LimLink2@yahoo.com KimLinkPhotography.com

770.881.4099 CherokeeDrone@gmail.com CherokeeDrone.com

Chris Little Photography

Drone Hub Media

770.560.4786 CLPhoto2@ChrisLittlePhotography.com ChrisLittlePhotography.com

412.584.6370 Tyler@DroneHub.com DroneHubMedia.com

Virtual Studio Innovations

Box Brownie

404.502.5178 TheVSIGroup.com Chris Nelms (Owner/Executive Producer)

BoxBrownie.com (or through the intranet) Professional photo editing, virtual staging, and image enhancements Contact for pricing

If you prefer to use an alternate photographer, please submit their information to LuxuryRedefined@BHHSGeorgia.com to ensure that they are aware of our photo requirements for print and web images.

CONCIERGE SERVICES FO R M A R K E T I N G YO U R LU X U RY L I ST I N G

L U X U R Y

R E A L

E S T A T E

D E F I N E D *Dates/rates subject to change without notice.

The First Step Luxury Collection concierge service is at your fingertips. Our team is here to perform various tasks as they relate to the marketing of your Luxury Collection listing offering you the opportunity to dedicate your time to your business and make the most of your time.

Contact us today for more information. Email luxuryredefined@bhhsgeorgia.com.

Getting Your Marketing Started Berkshire Hathaway HomeServices Georgia Properties provides an exclusive selection of products and services for your new listing: 1. Luxury Collection Yard Sign & Accessories (TBD). Customized iconic black and white yard sign, directionals and riders are available to promote your listing.

2. N ew Listing Facebook Ad ($0). This highly targeted dynamic digital ad is automatic and can be customized/edited. Runs for 14 days. Includes stat report.

3. New Listing Eblast ($0). Eblast sent each Thursday to Top Producing Associates within the Metro Atlanta area and beyond, highlighting the weeks new listings. There is also an option to upload individual ecards to your Resource Center and send to your personal mailing list.

4. Chalk Digital Campaign ($0). Custom dynamic digital ad designed for your listing advertised to affluent local home buyers visiting top sites like the New York Times, ESPN, Washington Post, CNN, Yahoo, Forbes, Huffington Post and thousands more.

Includes stat report. First week is complimentary.

5. Atlanta Business Chronicle Home of the Day ($350). A premiere position to promote Luxury Collection listings on the Atlanta Business Chronicle website. Your Home of the Day online listing ad also includes a full page ad in the Atlanta Business Chronicle newspaper featuring all 15 homes for that month. Limited spacing.

6. New Listing Postcard (TBD). 50 large postcards mailed to your personal mailing list.

7. Temp Flyer ($0). Letter-sized flyer in PDF format for immediate use to market your listing. Can be printed at your office or local printer for convenience.

8. Soft Touch Brochure (TBD). Unique in size and shape, these items are customized to tell the story of your luxury listing. Allow 5-7 days for final completion and delivery upon ordering.

9. Company-wide Open House. Participate in our seasonal company-wide open house and benefit from additional advertising and exposure for your listing.

10. Print Advertising. See Agent Intranet > Luxury Collection> Marketing Materials> Ad Schedule for upcoming advertising requirements, deadlines and distribution info. For those not listed, contact The Luxury Division.

11. Promotional Products (Price Varies). See Agent Intranet > Luxury Collection> Marketing Materials> Materials Order Form for all promotional items available to use at Open Houses, Listing Appointments. Custom scented candle, room spray, crystal flash drives and much more!

FA R M I N G A N D C U S T O M SERVICES FOR PERSONAL OR PROPERTY PROMOTION

L U X U R Y

R E A L

E S T A T E

D E F I N E D *Dates/rates subject to change without notice.

ABOUT MONICA

han 17 years Monica has strived to exceptional home buying or selling to her clients. Monica has curated f professionals, hand selected to deep level of multi-faceted and ned skills and expertise. Monica’s ed achievements as a consistent cer, are due to her enduring focus pecific needs, motivations and outcomes of her clients. Buying g real estate successfully needs combination of knowledge and viness to connect people and their he dynamic real estate market in a metro area, means that sellers rs are looking for guidance from that they trust. Monica & Co. is to modeling the highest level of n customer service for each of our that begins by understanding the of pricing, condition, location, and conomic variables involved.

nd her team work to ensure that every client receives a focused cated commitment to them with iveness, integrity, honesty and city. This is why so much of our comes from referrals from past heir friends, colleagues and family.

Farming - Luxury Collection We offer an array of specially designed customizable luxury collection branded real estate postcards and promotional items to help generate new client leads. See examples below.

More options are available upon request.

Contact us today to get started. LuxuryRedefined@bhhsgeorgia.com | 404.671.4195

Direct Mail - Postcards Direct mail using customized real estate postcards is a fast, affordable and effective way to get noticed in your farming areas and attract more leads and listing opportunities.

The Luxury Collection design team will create customized postcards with unique messaging to your target audience.

000 CE T | $ 2 ,1 5 0, AN PLA 4,548 SQ F 4 B AT H S | 436 3 PAR | 4 BEDS | GA 30327 AT L A N TA ,

000 CE T | $ 2 ,1 5 0, AN PLA 4,548 SQ F 4 B AT H S | 436 3 PAR | 4 BEDS | GA 30327 AT L A N TA ,

PLA CEB AT H S | 4 , 5 4 8 S Q F T | $ 2 , 1 5 0 , 0 0 0 436 3 PAR AN DS | 4 327 | 4 BE AT L A N TA ,

GA 30

Drop-Ins and Pass Bys Our Luxury Collection campaign includes several promotional items can be used for your drop in or follow up appointments.

Order a gift bag of exceptional delights for your listing presentations, drop-ins and follow up appointments.

Personalized Marketing LO O KI NG TO BU Y O R SE L L I N ATL ANTA?

TO P P R O D U CI NG R E AL ESTAT E AG E NT M O NI CA PAR KER H AS A P L AN FO R YO U.

ABOUT MONICA

FO R MO RE I NFO RMATI O N, CO NTAC T MO N I C A TO DAY!

MONICA PARKER

REALTOR® LUXURY COLLECTION SPECIALIST D: 301.706.2787 O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

BUCKHEAD OFFICE 3744 ROSWELL ROAD NE, ATLANTA, GA 30342

MONICA PARKER

Proud Sponsor of the Sunshine Kids Foundation

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information believed accurate but not warranted and is subject to change or withdrawal without prior notice. Equal Housing Opportunity.

REALTOR® LUXURY COLLECTION SPECIALIST D: 301.706.2787 O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

LO O K IN G TO BU Y O R S E L L IN AT L A N TA?

For more than 17 years Monica has strived to provide an exceptional home buying or selling experience to her clients. Monica has curated a team of professionals, hand selected to provide a deep level of multi-faceted and finely honed skills and expertise. Monica’s recognized achievements as a consistent top producer, are due to her enduring focus on the specific needs, motivations and desired outcomes of her clients. Buying and selling real estate successfully needs the right combination of knowledge and market savviness to connect people and their dreams. The dynamic real estate market in the Atlanta metro area, means that sellers and buyers are looking for guidance from someone that they trust. Monica & Co. is devoted to modeling the highest level of standards in customer service for each of our clients and that begins by understanding the importance of pricing, condition, location, and the economic variables involved.

Monica and her team work to ensure that each and every client receives a focused and dedicated commitment to them with responsiveness, integrity, honesty and authenticity. This is why so much of our business comes from referrals from past clients and their friends, colleagues and family.

TOP PR ODUCING R EAL ESTATE AGENT MONICA PAR KER HAS A PLAN FOR YOU. FO R M O R E IN FO R M AT IO N , CO N TACT M O N ICA TO DAY!

MONICA PARKER

REALTOR® LUXURY COLLECTION SPECIALIST D: 301.706.2787 O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

BUCKHEAD OFFICE 3744 ROSWELL ROAD NE, ATLANTA, GA 30342

Proud Sponsor of the Sunshine Kids Foundation

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information believed accurate but not warranted and is subject to change or withdrawal without prior notice. Equal Housing Opportunity.

4 BED | 4 BATH | 4,548 SQ FT | OFFERED FOR $2,150,000

READY TO SET UP YOUR PRIVATE SHOWING?

Monica Parker REALTOR®

C: 301.706.2787 O: 404.537.5200 Monica.Parker@bhhsgeorgia.com

Mid-Century Modern Architecture DESIGNED BY ATLANTA NATIVE & ARCHITECT, MORTON GRUBER

REALTOR® LUXURY COLLECTION SPECIALIST D: 301.706.2787 O: 404.537.5200 Monica.Parker@bhhsgeorgia.com MonicaParkerHomes.com

Social Media

JUST LISTED

4363 PARAN PLACE | ATLANTA, GA 30327

Personalized marketing is every bit as important as marketing your properties. Create new business and distinguish yourself from the competition with custom marketing pieces.

Highlights include: • Bio/Resume • Introduction Copy MONICA PARKER • Testimonials • Your Unique Selling Proposition • Portfolio of Solds

MonicaParkerHomes.com

Request richly enhanced marketing data images to promote or boost on your personal social media accounts to increase followers and generate leads. For the best exposure, interact with your users, share and tag as appropriate.

LUXURY COLLECTION SPECIALIST AN OVERVIEW

L U X U R Y

R E A L

E S T A T E

D E F I N E D *Dates/rates subject to change without notice.

Luxury Collection Specialist Certification To qualify for the Luxury Collection Specialist designation, an agent must have closed three sides, either list or sales side of qualifying properties in the last 24 months.

The Berkshire Hathaway HomeServices Luxury Collection standard for a luxury transaction is a residence within the top ten percent of the local marketplace. All applicants must have a minimum of one year’s full-time experience as a real estate professional and meet or exceed the company sales production standards for their particular office. Application must be submitted via the BHHS ReSource Center (BHHSResource.com).

All applicants agree to participate in periodic research efforts conducted by their own firm and/or Berkshire Hathaway HomeServices relating to luxury homes.

All applicants must have achieved at least three points from the following personal electives over the preceding 12 months, and submitted documentation to their Company Key Contact, Manager or Broker/Owner for review and approval.

Personal Electives: • Actively participating in Berkshire Hathaway HomeServices Luxury/Resort marketing and education programs. For example, advertising in The Wall Street Journal or attending Luxury Understood training would qualify for 1 point for each.

• Serving (or having served) on one or more non-REALTOR® charitable boards or committees would qualify for up to 2 Points. (1 point for each board or committee) • Being a current and active member of a recognized real estate trade association qualifies for up to 2 points. (1 point for each association) • Holding a professional real estate designation qualifies for 1 point.

• A current member of Berkshire Hathaway HomeServices Leading Edge Society, President’s or Chairman’s Circle qualifies for 2 points.

• Participate in at least two Mega Open House events (if applicable) per six months qualifies for 2 points. (1 point for each event)* * Brokers have the option of further enhancing these electives as appropriate, including requiring associates to complete any available Luxury Collection educational and networking events.

Agents can receive the designation as soon as they meet the criteria within a rolling two-year period.

The designation is valid for two years. To retain the title for an additional two years, the agent must close at least one luxury transaction during the second year.

Luxury Collection Specialist Certification Instructions For individuals looking to apply for the Luxury Collection Specialist designation, login to BHHSResource.com and click on Luxury Collection tile to access the application form. From here, you will need to submit your three closed sides-- either list or sales side, of qualifying properties in the last 24 months.

If renewing, you only need to submit one qualifying property.

Don’t hesitate to contact us if you have any questions or concerns. 404-671-4195 or LuxuryRedefined@bhhsgeorgia.com

Detailed information on the program and application instructions can be found by searching for Luxury Collection and clicking on Luxury Collection Overview, or by clicking on Specialty Markets>Luxury Collection Overview:

We we l co m e t h e o ppo rtu ni ty to provi de yo u r lu xu r y l i st i n g s u pe r i o r se rvi ce an d atte n ti o n to de tail fo r a l l of you r re al e state marke ti n g ne e ds.

We l o o k fo r ward to wo rk i n g w i th yo u.

Con t a c t u s to day fo r mo re i nfo rmati o n .

YO U R LUXU RY CO LLE CTIO N CO NCIERGE SERVIC E TEAM FO R O RD E RS /INFO : 4 04 .67 1.4195 L u x u r y Re d e fi n e d@BH H S Ge o rgi a.co m

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information presented is deemed reliable, but is not warranted. If your property is currently listed, please disregard. It is not our intention to solicit properties that are already represented by another broker. Equal Housing Opportunity.

L U X U R Y R E A L E S TAT E D E F I N E D LUXURYREDEFINED.COM 404.671.4195 follow us: @bhhsgaluxury