3127 Watsons Bend Marketing Report

Ma r ke t i n g R e p o r t 3 1 2 7 Wa t s o n s B e n d Susan Feddersen c. 773.710.4709 o. 770.475.0505 susan.feddersen@bhhsgeorgia.com susanfeddersen.bhhsgeorgia.com

MARKETING REPORT

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Berkshire Hathaway HomeServices Capabilities • GLOBAL REACH

• RELOCATION

• WEBSITE SYNDICATION

• AWARD-WINNING

• HOMESERVICES NETWORK

• LUXURY SALES VOLUME

Marketing Plan For 3127 Watsons Bend

• PHOTOGRAPHY, STAGING, & LISTING

• ADVERX/HOMESPOTTER

• E-BLASTS

• SOCIAL MEDIA

• MAILERS

• THE COLLECTIVE ATLANTA

• PRINT ADVERTISING

• AGENT MARKETING

1 . B E R K S H I R E H A T H A WA Y H O M E S E R V I C E S C A PA B I L I T I E S

BHHS CAPABILITIES

GLOBAL REACH LISTING EXPOSURE

Our growing international presence includes new offices in Berlin, London, Milan, Madrid, Spain, Portugal, and more! These powerful relationships allow us to network with top real estate companies both nationally and internationally.

Our expansive global network and dynamic partnerships ensure maximum, worldwide listing exposure for our clients. By leveraging our extensive resources available exclusively to the Berkshire Hathaway brand, our awardwinning marketing strategy extends our reach throughout the world.

• BerkshireHathawayHS.com • Zillow.com • Trulia.com • WSJ.com • Europe.WSJ.com • Asia.WSJ.com • MansionGlobal.com • WeChat Channel

BERKSHIRE HATHAWAY HOMESERVICES GLOBAL NETWORK

CHINA REAL ESTATE ASSOCIATION NAHREP (NATIONAL ASSOCIATION OF

HOMESERVICES OF AMERICA NETWORK

HISPANIC REAL ESTATE PROFESSIONALS)

RIS MEDIA REAL ESTATE INFORMATION CENTER

SAUPO (SYMPOSIUM ON ASIA-USA

REALTY ALLIANCE NETWORK AREAA (ASIAN REAL ESTATE ASSOCIATION OF AMERICA)

PARTNERSHIP OPPORTUNITIES) REAL TRENDS NETWORK

• Juwai.com • PropertyListings.ft.com • LuxuryRE.com • TheIMLS.com • DuPontRegistry.com • UniqueHomes.com

BHHS CAPABILITIES

W EBSI T E Our industry-leading listing syndication platform is one of the most advanced in the world. Your home will be highlighted on over 40,000 websites acround the world including: • The Wall Street Journal Global Network • Mansion Global (Europe, Asia, India, South America) • Luxury Real Estate (70 countries) • duPont Registry

• Unique Homes • 70 new global websites broadcasting listings to over 37 countries across 5 continents • Strategic partnership with Zillow & Juwai.com

To promote and custom translate our luxury listings to potential clients in China.

Berkshire Hathaway HomeServices Georgia Properties’ listings receive 100 million searches and 4.5 million listing page views each month.

Your property will also appear on LuxuryRedefined.com, BerkshireHathawayHS.com, and throughout many of the industry’s top real estate websites.

BHHS CAPABILITIES

B E R K S H I R E H A T H A WA Y HOMESERVICES NETWORK

As an affiliate of Berkshire Hathaway, your home is syndicated through our umbrella of local agents, national franchises, and the second largest full-service residential real estate company in the United States, HomeServices of America.

BERKSHIRE HATHAWAY HOMESERVICES GA PROPERTIES

1,600

sales associates

28

offices

BERKSHIRE HATHAWAY HOMESERVICES FRANCHISE

50,000 1,450 sales associates

offices

HOMESERVICES OF AMERICA

43,000 1,300 affiliates

offices

BHHS CAPABILITIES

R E F E R R A L & R E L O C AT I O N

Berkshire Hathaway HomeServices Georgia Properties is the leader in the Metro Atlanta area for corporate relocation and mobility services. Our associates and award-winning team are explicitly trained as relocation experts, and work with corporate clients ranging from innovative startups to Fortune 500 companies. We are the brokerage of choice for numerous top relocation companies in Atlanta. Whether we are assisting with an individual transfer, managing a group move of hundreds, or navigating the complexities of an international assignment, we deliver an exceptional customer experience.

BHHS CAPABILITIES

AWA R D -W I N N I N G BERKSHIRE HATHAWAY is one of the most trusted corporate brands in the world. Our name is identified with wealth and enduring success.

It’s a promise of integrity, professionalism, innovation and the highest standard of service. Our success is a result of dedication to our associates and our clients.

Innovation, New Products and Services Marketplace Success

Best Print Marketing Campaign

Best Real Estate Agency

Best Social Media Campaign Best Marketing Campaign

Best of Atlanta Readers Choice Best Metro Atlanta REALTORSÂŽ

BHHS CAPABILITIES

LUXURY SALES VOLUME At Berkshire Hathaway HomeServices Georgia Properties, we are committed to redefining luxury real estate by offering more value and exceptional services to our clients. Our avant-garde marketing approach resulted in a significant increase in our luxury sales volume throughout greater Atlanta.

31% SALES VOLUME INCREASE IN PROPERTIES ABOVE

$750K

36% SALES VOLUME INCREASE IN PROPERTIES ABOVE

$1M

2. MARKETING PLAN

MARKETING

P H O T O G R A P H Y, S T A G I N G , & L I S T I N G • All property photos were taken by professional photographers and videographers providing high resolution HDR photos (High-Dynamic Range images for digital use, and raw images for print).

• A combination of ground video, aerial video, and lifestyle-inspiring video tours provides a well established “feel” for the property before it’s even shown.

• Professional home stager/interior designer was provided to help with renovations and staging prior to listing • Your home is then uploaded onto both of Georgia's MLS systems: FMLS/First Multiple Listing Service & GAMLS/Georgia Multiple Listing Service

MARKETING

E-BLASTS Reaches targeted sales professionals and brokers in metro Atlanta and surrounding areas. Sent to a targeted list of prospective luxury buyers via BHHS.com BROKER OPEN E-BLAST Went out to 4,100+ Atlanta agents

NEW LISTING CORPORATE E-BLAST Went out to 5,000+ Atlanta agents

MARKETING

MAILERS Custom XL postcard was created that features gallery of photos and listing details on 120# stock and mailed to area prospects.

MARKETING

PRINT ADVERTISING Strategically placed print advertising drives more interested buyers to your home.

A Milton Herald ad was released to promote luxury homes within The Manor Golf & Country Club which featured your home at 3127 Watsons Bend.

The Manor Golf & Country Club Featured Listings

SUSAN FEDDERSEN LUXURY COLLECTION SPECIALIST

C: 773.710.4709 O: 770.475.0505 SusanFeddersen.BHHSGeorgia.com

3263 BALLEY FORREST DRIVE Milton, GA 30004 | $2,985,000

3127 WATSONS BEND Milton, GA 30004 | $1,850,000

3104 WATSONS BEND Milton, GA 30004 | $1,899,000

Wishing You A Happy & Prosperous New Year Looking forward to helping you buy & sell your home in 2020!

ALPHARETTA/NORTH FULTON OFFICE | 33 SOUTH MAIN STREET | SUITE 201 | ALPHARETTA, GEORGIA 30009 ©2020 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information deemed reliable but not guaranteed. Equal Housing Opportunity.

MARKETING

ADWERX & HOMESPOTTER Custom digital ads designed for your listing and advertised to local home buyers visiting top sites like the New York Times, ESPN, Washington Post, CNN, Yahoo, Forbes, Huffington Post and thousands more Viewed 2,446 times online via Adwerx

MARKETING

SOCIAL MEDIA Social media outlets such as Facebook and Instagram are used as a way to extend reach and attract buyers to your home.

MARKETING

T H E C O L L E C T I V E AT L A N TA An email was sent to both national and international BHHS franchisees and agents of our Spring 2020 issue of The Collective Atlanta exclusive digital magazine featuring a wide variety of Metro Atlanta, national, and international luxury homes.

3127 Watsons Bend is featured on page 104 with Youtube video link embedded

READ THE SPRING ISSUE HERE

3127 WATSONS BEND, MILTON, GA 30004

MARKETING

AGENT MARKETING

• 3127 Watsons Bend is promoted at weekly sales meetings to over 120+ luxury agents at Berkshire Hathaway HomeServices • Ongoing monitoring and contacting agents that have buyers researching for a home with your criteria • Private showings are conducted to all prospective buyers and their agents to ensure home is in pristine showing condition, and that all the features/benefits of your home are discussed and highlighted during showing • Continual follow-up and feedback from agents that have shown your home via Showing Suite and personal calls • Ongoing monitoring and reviewing of market activity and pricing including new listings, pendings, and sales

MARKETING

A B C H O M E O F T H E DAY

Berkshire Hathaway HomeServices Georgia Properties has partnered with the Atlanta Business Chronicle to bring more exposure to your Luxury Collection listings with their iconic "Home of the Day" property advertisement.

This premium position to promote Luxury Collection listings on the Atlanta Business Chronicle website and weekly email newsletter is secured through 2020 and is exclusive to Berkshire Hathaway HomeServices Georgia Properties sales associates. Your "Home of the Day"online listing ad also includes a full page ad in the Atlanta Business Chronicle newspaper featuring all 15 homes for that month.

Your home will be featured in the July 2020 edition and will be supported by online/social media promotions