Berkshire Hathaway HomeServices Drysdale Properties
Powered by the Most Trusted Brand in Real Estate The storied Berkshire Hathaway name epitomizes unwavering principles of integrity, credibility, longevity, fiscal soundness, and is universally respected. Berkshire Hathaway HomeServices merges this premier brand identity with the tried, demonstrated operational proficiency of HomeServices of America, harnessing the company’s adept personnel, expertise, resources, affiliations, and partnerships into the most esteemed global real estate franchising network. Warren Buffett is chairman and CEO of Berkshire Hathaway Inc., a global holding company based in Omaha, NE. Berkshire Hathaway is a brand recognized worldwide, and consistently ranks near the top of Barron’s ranking of the world’s 100 most respected companies; RealTrend's 500; Fortune magazine’s Most Admired Companies; as well as Harris Interactive’s renowned reputation study of the 60 Most Visible Companies.
HomeServices will be around tomorrow, next week, next month, and a century from now. If you’re making an investment in what could be the most important asset you’ll ever have, you should want to know that if you have any questions about anything, that you don’t find a sign on the door that says “out of business.” That will never happen with HomeServices.
— Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
Warren Buffett Chairman & CEO | Berkshire Hathaway
Known as the “Oracle of Omaha,” Warren Buffett is an investment guru and one of the richest and most respected businessmen in the world. Born in Nebraska in 1930, Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956 and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist. Early Life Buffett demonstrated a knack for financial and business matters early in his childhood. Friends and acquaintances have said the young boy was a mathematical prodigy who could add large columns of numbers in his head, a talent he occasionally demonstrated in his later years. At 11 years old he made his first investment, buying three shares of Cities Service Preferred at $38 per share. The stock quickly dropped to only $27, but Buffett held on tenaciously until they reached $40. He sold his shares at a small profit, but regretted the decision when Cities Service shot up to nearly $200 a share. He later cited this experience as an early lesson in patience in investing. Business Empire Despite the success of Buffett Partnership, its founder dissolved the firm in 1969 to focus on the development of Berkshire Hathaway. He phased out its textile manufacturing division, instead expanding the company by buying assets in media (The Washington Post), insurance (GEICO) and oil (Exxon). Immensely successful, the “Oracle of Omaha” even managed to spin seemingly poor investments into gold, most notably with his purchase of scandal plagued Salomon Brothers in 1987. Following Berkshire Hathaway’s significant investment in Coca-Cola, Buffett became director of the company from 1989 until 2006. He has also served as director of Citigroup Global Markets Holdings, Graham Holdings Company and The Gillette Company.
Good to know.
Knowledge in the field of real estate is a formidable advantage for all stakeholders within the franchise, as it instills confidence in potential buyers and comfort in potential sellers. We are committed to providing sound insights and authentic advice to our network, and take pride in our ability to elicit a positive response from our stakeholders. Our network of agents and brokers are an invaluable resource. We possess and maintain a wealth of knowledge and expertise in our respective fields within the real estate industry. Our market insights are comprehensive and well-informed, and our understanding of buyer and seller needs is unparalleled. Berkshire Hathaway HomeServices is a brand that is “good to know” and one with which you want to be associated.
Berkshire Hathaway Owned Businesses
RAILROAD, UTILITIES & ENERGY
SERVICE AND RETAILING
BNSF: BNSF Railway BNSF Logistics Berkshire Hathaway Energy Company: Corporate Office PacifiCorp MidAmerican Energy NV Energy Northern Powergrid BHE Pipeline Group BHE Transmission BHE Renewables MidAmerican Energy Services HomeServices of America
GEICO Berkshire Hathaway Reinsurance Grp General Re Berkshire Hathaway Homestate Co's Berkshire Hathaway Specialty Berkshire Hathaway GUARD Insurance Companies MedPro Group Inc MLMIC Insurance Companies National Indemnity Primary Grp United States Liability Insurance Co's Alleghany(1) Central States Indemnity
Affordable Housing Partners, Inc Alleghany(1) Ben Bridge Jeweler Berkshire Hathaway Automotive Borsheims Business Wire Charter Brokerage CORT Dairy Queen Detlev Louis FlightSafety Helzberg Diamonds Jordan’s Furniture McLane Company Nebraska Furniture Mart NetJets Oriental Trading Pampered Chef R.C. Willey Home Furnishings See’s Candies Star Furniture TTI, Inc. WPLG, Inc. XTRA
Acme Alleghany(1) Benjamin Moore Brooks Sports Clayton Homes CTB Duracell Fechheimer Forest River Fruit of the Loom Garan H. H. Brown Shoe Group IMC International Metalworking Companies Johns Manville Larson-Juhl LiquidPower Specialty Products, Inc Lubrizol Marmon(1) MiTek Inc Precision Castparts Richline Group Scott Fetzer Companies Shaw Industries
12 Countries 3 Continents
By The Numbers
Berkshire Hathaway HomeServices
REAL ESTATE PROFESSIONALS
1,480+ NETWORK OFFICES
$180B SALES VOLUME
Industry Ranking Berkshire Hathaway HomeServices
TOP REAL ESTATE BROKERAGE BY SIDES 2023 REALTRENDS 500
TOP REAL ESTATE BROKERAGE BY VOLUME 2023 REALTRENDS 500
AMERICA'S MOST TRUSTED REAL ESTATE BROKERAGE 2023 LIFESTORY RESEARCH
BILLIONAIRES' CLUB 2023 REALTRENDS 500
#4 WORLD'S MOST ADMIRED COMPANY 2023 FORTUNE
Market Reports and Global Market Intelligence In collaboration with Wall Street Journal Custom Studios, we delve into the most noteworthy trends currently shaping the worldwide real estate market, and look forward to anticipate the evolving landscape of property ownership. Berkshire Hathaway HomeServices takes pride in producing a series of comprehensive global market reports annually, crafted through the collective wisdom of network members spanning the globe, alongside meticulous research and analytical evaluations. These reports are accessible for network members to disseminate, and are paired with a suite of immersive marketing assets to accompany each release.
Europe, India and UAE Report
Annual Global Luxury Landscape
Explore trends and topics shaping the
Explore some of the factors influencing
Explore trends and topics shaping
real estate markets in the United Arab
the luxury real estate market around the
the real estate markets in Italy,
Emirates, Portugal, India, Italy, Greece,
world and examine new developments
Greece, Spain, Portugal, and the
Spain, and the United Kingdom.
in luxury lifestyle pursuits.
Berkshire Hathaway HomeServices Drysdale Properties Berkshire Hathaway HomeServices Drysdale Properties is among the fastest growing, full-service, 100% woman-owned real estate brokerages in the nation. Powered by a distinctive brand that delivers unparalleled offerings, Berkshire Hathaway HomeServices Drysdale Properties pairs invaluable knowledge with access to advanced technological tools and vast global connections. The BHHS ethos is founded on trust, stability, integrity, and longevity. Our focus is on elevating the real estate industry to a superior standard, while simultaneously making the home buying and selling process a rewarding one. We meet clients’ needs regardless of stipulations or obstacles, and serve a variety of niche real estate markets throughout Northern California and Nevada. Our agents are committed to maintaining an open line of proactive communication, providing information on market data and trends, and creating conviction with their clients.
By The Numbers
OFFICE LOCATIONS IN N. CA AND N. NV
BILLION DOLLARS SALES VOLUME IN 2022
COUNTIES IN N. CA AND N. NV
INDEPENDENTLY OWNED FRANCHISE IN THE BERKSHIRE HATHAWAY NETWORK
IN THE BERKSHIRE HATHAWAY NETWORK (OVERALL)
SERVING THE REAL ESTATE NEEDS OF
40 Counties in N. CA & N. NV
Our Footprint WE’RE ONE OF THE FASTEST GROWING BROKERAGES IN NORTHERN CALIFORNIA AND NORTHERN NEVADA NORTHERN CALIFORNIA Alameda • Benicia • Brentwood • Burlingame • Castro Valley • Clayton • Danville • Discovery Bay • Fairfield • Fremont • Groveland • Healdsburg Lake Don Pedro • Livermore • Lodi • Los Banos • Merced • Mill Valley • Modesto •Napa • Novato • Oakland • Petaluma • Pleasant Hill • Pleasanton Redwood City • Ripon • Sacramento • San Francisco • San Jose • San Rafael • Santa Rosa • Sonora • Sonora Hills • South Lake Tahoe • Stockton Tahoe City • Tracy • Truckee • Twain Harte • Walnut Creek NORTHERN NEVADA Carson City • Incline Village • Minden • Reno
South Lake Tahoe, CA
Santa Rosa, CA
Halfmoon Bay, CA
San Francisco, CA
Discovery Bay, CA
Notable Sales in California and Nevada All prices listed are in USD
Carson City, NV
San Francisco, CA
Walnut Creek, CA
South Lake Tahoe, CA
Notable Sales in California and Nevada All prices listed are in USD
The Drysdale Philosophy Our company values guide everything we do. We believe in doing the right thing, even when it's not the easiest option. We strive to create positive relationships, both within our team and with our clients. We are committed to providing remarkable service, while also being mindful of our resources and finding ways to do more with less. We approach our work with humility, respect, and gratitude, and we encourage a passionate and adventurous spirit. We embrace change and see it as an opportunity to lead and grow. We are always learning and striving to leave a legacy of excellence. Lastly we believe in having fun and enjoying the journey along the way.
Connecting with Our Communities Drysdale Community Foundation All of our sales professionals contribute a portion of their commissions from every closed transaction to the Drysdale Community Foundation grant fund as a way to give back to the communities in which we live and serve. The cumulative funds are then donated to local non-profit organizations during our annual awards season. The organizations are nominated by our sales professionals, and vetted for grant awards by our Drysdale Community Foundation Committee. Community Service Day On the third Friday of September, we close our office doors, and all of our Berkshire Hathaway HomeServices Drysdale Properties staff members and sales associates are invited to participate in our annual Community Service Day to volunteer in and give back to our local communities.
President & CEO | Berkshire Hathaway HomeServices Drysdale Properties With a dynamic real estate career spanning more than three decades, Pearson's professional experience had included roles as agent, office manager, and senior corporate executive. In November of 2005, Gretchen opened her first real estate office in San Ramon, California. With the belief in the American Dream and a mantra of “we help people get what they want,” the company grew at a phenomenal rate and has been acknowledged as California’s fastest-growing, full-service real estate company almost every year of their existence. Since then, she has expanded her brokerage to over 1200 agents serving northern California and northern Nevada. Her achievements include multiple awards and honors: One of the most influential businesswomen in the Bay Area (SF Business Times) Top 40 Under 40 Award (National Association of REALTORS®) Woman Entrepreneur of the Year Award (Contra Costa County) Featured speaker at numerous industry events Pearson is the founder of the Drysdale Community Foundation, a non-profit organization entirely funded by the agents in the company which donates to charities dedicated to improving lives of others. She is active with Special Olympics and is proud to serve on the Northern Nevada and California Boards of REALTORS®. Gretchen and her husband have been married for over 30 years and have raised three children together. A lover of all sports, Pearson is a proud Sacramento State Hornet.
The Journey Begins
Let's Get Started... We begin the journey by matching your personal objectives and priorities with the process of marketing and selling your home. The first three steps toward selling your home are: 1. Clarifying and prioritizing your expectations. 2. Defining the story of your house and neighborhood. 3. Agreeing on a process — how we’ll work together. Setting Expectations Setting clear expectations is crucial to building a strong and successful working relationship. By managing expectations, we avoid any misunderstandings, and ensure that everyone is on the same page throughout the process. Communication is Key The process of selling your property has a lot of moving parts. It's important to always have open channels of communication. We are always available to answer questions and address concerns. In return, we ask for your flexibility, open and honest communication, patience, and respect. We are a team, let's work together to build your dream.
Factors to Consider Motivation Why are you selling your home at this time? Time Frame How soon do you need to sell your home? Price Within what range do you expect to sell your home? Home Selling Decisions Tell me about other possible factors affecting your decision to sell now. Previous Home Selling Experience What was the most important thing you learned the last time you sold your home? Relocation Assistance Are you interested in exploring home buying options in your new location?
Understanding the Home Selling Process PREPARE HOME
LIST FOR SALE OFFERS
MEET WITH AGENT
STRATEGIC PRICING An agent will help you provide a Comparative Market Analysis (CMA) to illustrate the multiple perspectives necessary to account for when pricing a home.
MARKETING Each property requires a different marketing package based on the supply and demand of the property. It can include staging, open houses, mailers, social media, and more.
CHOOSING AN OFFER An agent will present the benefits and risks of each offer. After reviewing an offer, you can accept, decline, or offer a counter on price and/or terms.
INSPECTION Buyers are expected to perform due diligence to satisfy inspection, appraisal, and loan contingencies.
Value of an Agent Five top reasons to work with a real estate agent for the sale of your home. EFFECTIVE
36% of sellers attempted a FSBO sale before turning to an agent.
The typical FSBO home sold for, on average, 40% less than agent-assisted home sales.
92% of homes in the US are sold using an agent or a broker.
On average, FSBO homes take 19 days longer to sell than homes listed with an agent.
90% of buyers would use their agent again or recommend their agent to others.
FSBO: For Sale By Owner
Buy Before You Sell Buying a home is one of the biggest purchases you'll ever make. We're here to help you get the home you want, on your own terms. Cash Buy Before Sell relieves the stress and hassle of the home buying and selling process.
Make a Cash Offer
Secure your dream home first Cash Buy Before Sell funds the purchase of your dream home, even if you haven't sold your current home. Pay less to win Cash offers are accepted 4x more than a financed offer, and can save you up to 12% on the purchase price.
Move Into Your New Home
Be in control of your timeline Secure your new home, then move and prepare your old home so it sells for full market value. List Your Existing Home
Close on Your New Home
Before Going On-Market
Pricing Strategy and Market Value An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties to yours that have sold recently, are currently on the market, are comparably priced, as well as properties that failed to attract a quality buyer. The Risks of Over-Pricing Over-pricing can damage the chances for a successful home sale. It may prolong the time a property is on the market, diminish the impact of the marketing plan, reduce the pool of prospective buyers, and could ultimately result in a lower sales price. Factors that have little or no influence on the market value of a house include the price the seller originally paid for the property, the seller’s expected net proceeds, or the amount spent on improvements.
Your Role in the Process It is important for a property to make the best possible impression on prospective buyers. Keep the property tidy and ready to show inside and outside. Make the home accessible to show (lockbox and key are recommended).
Exterior Remove toys, newspapers, tools and other clutter. Tidy up and pick up after pets. Park vehicles in the garage or on the street Keep the driveway clear. Add color with flowers and potted plants. Mow and edge the lawn. Keep green and watered. Touch up paint. Sweep or power wash the sidewalk and entry. Have windows professionally cleaned. Ensure the entry is well lit and clean.
Interior Make beds, clean up dishes and empty wastebaskets. Remove clutter throughout and put away toys. Do a quick vacuuming and dusting. Arrange fresh flowers throughout the house. Set out "show towels" in the bathrooms. Tidy and deodorize pet areas. Hide or lock away personal items and valuables: Cash and jewelry Medications Family photos and mementos
Marketing Your Property
Services We Provide To ensure a smooth transaction, a team of support staff will work with us, offering a range of services that include presenting and negotiating offers, reviewing contracts, opening an escrow account, verifying the buyer's deposit, and submission of loan application. They will also review the preliminary title report, schedule appraisals, attend inspections, verify removal of contingencies, complete all necessary documents, provide escrow instructions, and confirm property insurance. Additionally, the team will schedule the signing of documents, arrange for key transfer, confirm closing recordation, and arrange for the delivery of proceeds. These services will make the transaction process as seamless as possible.
First Impressions Preparing your home for sale is crucial to make a good impression on potential buyers and maximize its appeal. To achieve this, we'll walk through your property and create a pre-marketing list of tasks, which may include power washing, touch-up painting, decluttering, and cleaning pet areas. We'll also recommend adding decorative touches with plants and flowers, completing pre-sale disclosures, and scheduling presale inspections. Additionally, we understand the importance of online marketing, and staging your home with professional photography and 3D tours can make a significant impact on the selling process. According to NAR Statistics, homes with high-quality, professional photography sell faster and for a higher price than non-staged properties, and we use topnotch photographers and videographers to ensure your home is showcased in the best light possible.
Leveled-Up Listing Syndication All of our listings receive the widest possible exposure online through our network of listing syndication partners, as well as across all major home search websites and broker sites. Hyper Local Reaching potential buyers within our footprint is guaranteed with our company website, bhhsdrysdale.com. Our listings appear within property searches, as well as on their own, dedicated single property websites. National and International Our brand website, bhhs.com, aggregates listings from all over the world, and showcases them nationally as well as internationally. A partnership with Juwai.com ensures our listings also appear in difficult to reach markets in China. Specialized Syndication Luxury listings and properties with a price point over $1M are also included in our syndication to Mansion Global, WeChat, The Wall Street Journal, and more.
Attention-Grabbing Digital Exposure In today's digital age, marketing a property begins online. We implement a comprehensive strategy to give your listing the widest possible digital exposure. Industry Email Marketing As soon as your home is listed, it will be announced via email to active agents in the county. It will also be shared with all Drysdale Properties team members throughout our footprint. Social Media Exposure Marketing artwork custom designed for various social media platforms will be shared across our channels on the agent level, as well as office and company levels. Measurable Digital Advertising Our suite of visually compelling, automated digital advertising campaigns for listings is powered by the best targeting in the industry, ensuring maximized exposure to the right audiences on Facebook, Instagram, and all across the web.
Visually Stunning Print Marketing An eye-catching flyer or brochure can make a long lasting impression on potential buyers. We take a thoughtful, modern approach to designing beautiful bespoke print marketing pieces to present your property in its best, most memorable light. With high quality professional photography, we will make your home shine. Retail Window Displays Where available, a flyer for your home will be displayed in the windows of our local offices. Direct Mail Postcards An attractive, eye-catching property postcard will be mailed directly to potential buyers in the neighborhood. Take-Away Materials Professionally printed flyers and/or brochures will be made available at all open house and broker tour showings to keep your property front-of-mind when visitors leave. Print Advertising Our in-house team of graphic designers will create custom artwork for printed advertisements in local publications.
Private Receptions, Select Showings “Twilight Tours” are a distinctive way to exhibit your residence to a carefully curated group of real estate professionals. These exclusive, invitation-only events can complement open house showings and broker tours. Twilight Tours involve specialized advertising via targeted email marketing and mailed invitations to agents in the city and surrounding areas, inviting them to experience a special, catered tour of your home during a more intimate time of day.
The Luxury Collection The Berkshire Hathaway HomeServices Luxury Collection is comprised of an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent homes around the globe. Luxury Collection Specialists are among the most revered professionals in the industry for their unwavering commitment to excellence and a passion to serve. With vision, commitment, determination, and elegance, Luxury Collection Specialists provide white glove service for those seeking or selling luxury homes.
Designation In order to attain the title of Berkshire Hathaway HomeServices Luxury Collection Specialist, network members must satisfy a set of requirements and undergo a formal application process. This designation is valid for two years, and individuals who wish to maintain their status must undergo a rigorous renewal process. The result is a uniquely distinguished collection of real estate professionals equipped to help you navigate the luxury market in nearly every corner of the world. To determine which properties meet the luxury designation requirements, Berkshire Hathaway HomeServices franchisees utilize a stringent criterion, tailored to each postal code. This criterion typically represents the top 10 percent of the local market, but may be subject to modification in response to market fluctuations. All luxury properties are automatically featured on the BerkshireHathawayHS.com website and are eligible to be marketed as luxury properties.
Specialist Our exclusive team of Luxury Collection Specialists is a hallmark of our brand, providing a distinct advantage in the competitive luxury real estate landscape. Active Community Engagement Providing a deep of and an invaluable perspective into the local luxury real estate market. Advanced Negotiation Skills Refined negotiation abilities, and strategic positioning to optimize clients’ desired results. Powerful Marketing Approach Sophisticated, bespoke marketing tactics to captivate the discerning eye of affluent buyers. Discreetly Representing Affluent Clients Understanding the unique needs of affluent clients, and providing personalized services to meet them. Superior Market Knowledge Invaluable perspectives on market trends and insights into factors that can impact the value of a luxury property.
San Francisco, CA
Incline Village, NV
Redwood City, CA
Los Gatos, CA
Notable Luxury Sales in California and Nevada All prices listed are in USD
Real Estate's FOREVER Brand
Clients hire us as their real estate representatives for the peace of mind that comes with the skills we bring to every transaction. These skills include counseling, questioning, listening, communicating, networking, merchandising, negotiating, marketing, pricing, problem-solving, organizing, planning, referring, expediting, and managing risk. We are committed to becoming your Forever Brand and ensuring your satisfaction.
Let's Get Started Step 1 To begin the process, we will review the listing agreement, answer questions, and start a transaction file with all the necessary disclosures and documents for buyers. Step 2 Your task will be to put valuables out of sight, start packing, and prepare the home for the next stage. Step 3 We will coordinate staging (if needed) and professional photography, videography, and/or an interactive 3D tour. Step 4 After Step 3 is completed, we will create all the print and digital marketing materials in preparation for going "live." Step 5 Finally, we will hand off the Statement of Information and Mortgage Payoff Information to the Title Company, approve and schedule pre-inspections, and begin marketing your home to sales professionals and the general public.
Learn more about us and find your FOREVER Agent at SM