The Brand Style Guide The approved brand colors for Berkshire Hathaway HomeServices are Cabernet and Cream. Cabernet is based on PMS (Pantone Matching System) 7659 C. Cream is based on PMS 9143 C. As there are very few instances when a printed piece will actually use PMS ink, the standard breakdowns for these colors are listed below. CMYK is mentioned for the use of printed materials. RGB or HEX numbers are intended for online use. Because most design is achieved on a computer screen, we recommend working in RGB and letting the program convert those colors into a CMYK file for printing purposes. (The standard file format required by most printers is a high resolution PDF using the preset: PDF/X-1a:2001). COLOR PALETTE: CREAM
CABERNET R 85 G 36 B 72
C 62 M 91 Y 43 K 39
R 234 G 227 B 212
#552448
WHITE
C 08 M 08 Y 16 K 00
#eae3d4 BLACK
FONTS: Proxima Nova Thin Proxima Nova Thin Italic Proxima Nova Light Proxima Nova Light Italic Proxima Nova Regular Proxima Nova Regular Italic Proxima Nova Semibold Proxima Nova Semibold Italic Proxima Nova Bold Proxima Nova Bold Italic Proxima Nova Extrabold Proxima Nova Extrabold Italic Proxima Nova Black Proxima Nova Black Italic
Georgia Pro Regular Georgia Pro Italic Georgia Pro Bold Georgia Pro Bold Italic
Berkshire Hathaway HomeServices Brand Guidelines. Updated: April 2017
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