BHHS Cooper Realtors Recruiting Booklet

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WelcometotheFamily!

The real estate industry is one of great promise and great rewards. You have the opportunity to build a business that serves your clients and community - the sky is the limit for your goals. As Mobile & Baldwin Counties’ largest, family-owned real estate company, Berkshire Hathaway HomeServices Cooper & Co. Inc., REALTORS® is built upon a real estate platform with a strong foundation that can weather any economic storm. Our culture empowers and encourages your success, both personally and professionally

We are hands-on in our approach to grow your business by developing and celebrating your strengths and incorporating them into your business plan. By focusing on doing things right, our company’s first priority is teaching, training and supporting you in your career. We are excited to be a part of the Berkshire Hathaway HomeServices network and believe their mission, values and innovation make us stronger and our agents can feel the difference of financial strength and stability.

Thank you for taking the time to explore our company and get to know us better. We personally invite you into our family. Allow our brand to open more doors for you.

Welcome Home!

OneLegacy-OneBrand

What sets us apart is more than a statistic - it’s a legacy that began over 55 years ago with founders, Jack and Patricia Cooper. Our legacy is a commitment to excellence and a reputation of stability, strength and integrity.

Through affiliation with Berkshire Hathaway HomeServices, our agents benefit from an international real estate brand that adds financial support and many networking, referral, and learning opportunities.

Experience the power of “we” at Berkshire Hathaway HomeServices Cooper & Co. Inc.,

REALTORS - our goal is ensuring you never feel alone. We are not in the “transaction” business. It’s about building real, long-term relationships and the feeling of being truly supported all along the way. With a team of supportive managers and agents by your side, you’ll feel apart of our family from day one.

OurBusinessistoGrowYours

We are the destination for agents who want to grow their business a place where recognition meets opportunity, and vision drives success. With over 55 years of commitment to excellence, our reputation speaks for itself. We pair cutting-edge technology with a culture of genuine support, empowering agents through a process that fosters continuous development and momentum. As we shape the future of real estate, we remain focused on the most important element our people. Here, you’ll find the tools, guidance, and community needed to elevate your career and achieve lasting success.

Develop

GlobalListingSyndication

Providing lead generating opportunites & maximizing listing exposure

The Berkshire Hathaway HomeServices website attracts millions of visitors each year, promoting your listings and services to a worldwide audience, with custom listing search experiences in over a dozen languages and nearly 50 different currencies. The website improves the home buying and selling experience while maximizing exposure for your listings and lead generation opportunities.

LeadGeneratingWebsites

Providing listing exposure to buyers in your local market

With Reliance Network, you gain access to a fully branded and customizable website designed to elevate your online presence and generate leads effortlessly. This powerful platform comes equipped with a full IDX listing feed from the MLS, allowing your clients to search for homes in real time and request information with ease.

Every inquiry and lead generated through your site goes directly to you, ensuring you have complete control over your business growth. Plus, with customization options that reflect your unique brand, you can create a seamless and professional experience that keeps clients engaged and coming back for more.

HomeSearchMobileApp

Providing customers with the ability to search homes on the go

The app offers comprehensive search features, including map search, advanced filters, and options to find open houses and new listings. Users can save their favorite properties and customize search preferences for a seamless experience. Plus, you can easily share your personalized app with past, present, and future clients using a unique text code, QR code, or web link.

Theappofferspowerfulsearchandclientengagementfeatures,makingitanessentialtoolforreal estateprofessionals.Keyfeaturesinclude:

ComprehensiveSearchTools–Searchbymap,applyrefinedfilters,andexploreopenhousesand newlistings.

SavedSearches&Favorites–Userscansavetheirfavoritepropertiesandsetcustomsearch preferences.

PersonalizedtoYou–Yournameandphotoappearontheappforabrandedexperience.

FullMLSAccess–IncludesalllistingsinyourMLS,notjustyourown.

DirectLeadCapture–Receiveallleadsfromyourapp,regardlessofthelistingagent.

EasySharing–Shareyourappeffortlesslywithpast,present,andfutureclientsusinga personalizedtextcode,QRcode,orweblink.

SageCRM

Helping you build and maintain customers and referrals

SAGE CRM is a powerful tool that easily helps you build and maintain your database of customers and referrals, leading to more money and sales With its cutting-edge and world-class features, it’s an ideal platform – whether you are just getting started in managing contacts in a centralized place or you are the most seasoned and highly experienced agent dominating the market.

BuyerMatch

Finding the perfect buyer through Buyer Match

This tool empowers you to strategically connect with the perfect buyers, facilitating the identification of potential matches for your listings based on the buyers’ precise needs Buyer Match assists you with accurately pinpointing the very best buyer prospects and positioning your properties in front of those with whom they reasonate most. Use Buyer Match to proactively market to agents and buyers and ensure your buyers stay wellinformed about new or upcoming listings.

MarketingResource

Marketing tools and assets created exclusively for the Berkshire Hathaway HomeServices’ network

Create, personalize, share and print eye-catching collateral in minutes. This is your online destination for highly effective, personalized marketing materials. All content is automatically personalized and branded. Materials are template-based and allow for a high degree of customization, while maintaining the Berkshire Hathaway HomeServices branding and messaging. You can select from an array of marketing assets such as property flyers, ecards, videos, social media posts, newsletters, presentations, door hangers and much more.

AutomatedDigitalAds

Digital ads that feature your listings on apps and websites buyers visit the most

The Automated Digital Ad Program, powered by ChalkDigital, automatically displays your listings on some of the most popular apps and websites in the world. The program identifies potential buyers through a combination of past online activity - from the likes of mortgage calculators, home listings and search portals - plus data-driven analysis. An ad for your listing is then placed on the mobile and online destinations these buyers visit most frequently.

SocialMediaResource

A suite of social media tools powered by SOCI & RISMedia

Through Social Media Resource, RISMedia delivers custom branded real estate news content automatically to your social media accounts. This innovative platform directs social media users to your social media landing pages, complete with company logo, photo and contact information with all leads generated from these platforms going to you and only you!

A faster, easier way to make listing & brand videos

In today’s real estate market, video is the key to capturing attention and driving engagement. A strong property marketing strategy isn’t complete without high-quality video content. With VideoBuzz, you have access to a comprehensive, all-in-one platform that makes it easy to create and share a variety of video formats. Whether you're showcasing a new listing, providing market updates, or enhancing client communication, VideoBuzz gives you the tools to stand out, connect with your audience, and elevate your brand with professional and engaging video content.

VideoMarketing DirectMailProgram

Helping you farm your local market with our Direct Mail Program

Direct mail marketing is still important to buyers and sellers. Eighty-two percent of customers say they trust print advertising more than online advertising. Consistent visibility builds trust! When people see you regularly, they become more comfortable and confident in choosing you as their real estate agent. With targeted print marketing, you can establish yourself in a specific area, making your name a go-to in the community and attracting more business.

Recognize

GrowyourBusiness

Access to our top tier tools and services to help run your business

Cooper Connection

Cooper Connection serves as our intranet system. You will find important links, documents and interactive forms, marketing resources and agent website tools and system tutorials.

Progressive Value Range Marketing

A great way to sell homes in any market. Giving you more options, where ever this program has been introduced, PVRM-listed homes have sold for more and twice as fast.

Professional School of Real Estate

As an agent with our company you will receive discounts on our post license and continuing education classes. On the Move Program

Use of our moving van at no cost when your customers buy or sell a home with us.

Dotloop Premium

As an agent with our company, you have access to Dotloop Premium at no additional cost. With the premium features, you can edit, share, view and sign documents with full tracking of all activity. You can also stay in the loop with instant email and push notifications that can be customized.

Constant Contact

As an agent with our company, you’ll benefit from our use of Constant Contact to professionally market your listings and open houses. Our targeted email campaigns ensure your properties reach the right audience, keeping buyers and agents informed while maximizing exposure.

Social Media Presence

You benefit from our extensive social media presence across platforms like Facebook Instagram YouTube and LinkedIn where we active

With a la your pro potential

Coaching&Training

Providing you with the educational opportunities to grow your business and enhance your productivity

Agent Onboarding

Comprehensive training that gives you the tools needed to excel as a new agent or a transitioning agent.

Brian Buffini Training

Combining real-world strategies, industry expert Brian Buffini shows you how to build a rock-solid business. This nationally recognized training program teaches you to generate leads and optimize your business for maximum results

Technology Tuesdays

Training designed to help you implement everything you have learned - giving you the most cutting-edge technology tools to turn your knowledge into action.

Business Meetings

Meetings led by managing brokers and outside experts on current real estate topics.

Berkshire Hathaway HomeServices’ LearnCenter

Offering dozens of courses and hundreds of instructional hours, your online tool for real estate best practices and educational training, LearnCenter lets you manage your development online, on any device

Full-ServiceBrokerage

Providing support in all areas of your business from listing to closing

Residential Sales

Specializing in the residential real estate market in Alabama, Mississippi & Florida.

Property Management Division

Specializing in all types of rental properties, including residential homes & beach rentals.

Corporate Relocation & Referrals

A full service provider to an extensive list of corporate and government relocation and assignment management services.

Commercial Division

A leading provider of commercial real estate services in the area.

Southern Timberlands

Multi-state licensed in Alabama and Mississippi, handling countless acres of timberland, farmland, recreational and investment tracts for buyers and sellers.

Luxury Homes Division

A program available for homes valued at or above the top 10 percent of the market.

Managing Brokers & Support Staff

Experienced on-site managers who offer mentoring, customized to the unique needs of each agent. In addition, you have access to a dedicated, full-time support staff.

Awards&Recognition

The competitive awards program recognizes the top producers in the entire Berkshire Hathaway HomeServices network. The non-competitive awards program recognize individuals/teams that obtain a minimum GCI or residential units for the year.

Company awards are also given out to agents who have a million dollars or more in closed volume for the year. Special award categories include Rookie of the Year and the Aden Jack Cooper Award.

SalesConvention

Berkshire Hathaway HomeServices’ annual Sales Convention keeps you up-to-date on the latest trends and perspectives in real estate You can reconnect with peers and harness the strength and energy of the industry’s finest real estate network, complete with riveting keynote speakers, insight from industry leaders, exciting events and performanaces by world-famous artists.

Inspire

GivingBackisourCoreValue

We support The Sunshine Kids, a nonprofit organization dedicated to children with cancer. Each year, the foundation offers a variety of events for children at hospitals across the country. We are honored to help the foundation bring sunshine into the lives of these amazing children.

SunshineKidsSalesProgram

With every eligible closing sale, our agents make a meaningful impact by donating a portion of their commission, and our company amplifies that generosity by matching their contributions. This partnership not only reflects our commitment to giving back but also strengthens our culture of compassion and community. Together, we’re making a difference one home, one sale, and one smile at a time.

AdenJackCooperScholarship

Just like most families, the Cooper family believes in the importance of higher education. As a locally-owned company with strong community roots, we wanted to support, in some way, the higher education of our local students.

In November 2016, we established the $20,000 Aden Jack Cooper Endowed Scholarship. The scholarship, named in honor of our founder, Jack Cooper, helps college students within the University of South Alabama Mitchell College of Business with their college expenses such as tuition and books.

The annual achievement-based scholarship is awarded to a rising junior or senior real estate student who is a resident of Mobile or Baldwin County, Alabama

ExecutivePartners

Tony Cooper President cell: (251) 422-8666

Ron Morrow Chief Executive Officer cell: (251) 583-7537

Lynnell Morrow Vice President cell: (251) 583-7535

Jordan Cooper Broker, Hillcrest cell: (251) 490-9455

Sue Cooper Broker, Commerical cell: (251) 599-1669

Sheree Dees Vice President cell: (251) 510-1001

Mike Dees Broker, Timberlands cell: (251) 510-1005

Don Foster Broker, Hillcrest Office cell: (251) 510-5925

LeadershipTeam

Janet Baker

Broker, Gulf Shores cell: (251) 923-6261

Jodi Moody

Broker, Real Estate Referrals cell: (251) 209-2867

Cindy Schuhmann Broker, Hillcrest cell: (251) 232-6310

Kalin McRee Property Manager cell: (850) 380-9284

Jimmy Mills

Broker, North Mobile cell: (251) 422-2497

Steve Schuhmann

Broker, West Mobile Office cell: (251) 661-8417

OurLocations

West Mobile

900 Hillcrest Road, Ste B1

Mobile, AL 36695

251-344-5925

251-639-4000

800-264-1925

Residential Rentals

7675 Cottage Hill Rd, Ste B2 Mobile, AL 36695

251-343-5241

Corporate Office

900 Hillcrest Rd, Ste A3 Mobile, AL 36695

251-344-5003

North Mobile

8020 Moffett Road Semmes, AL 36575

251-650-0229

Gulf Shores

216 East 20th Avenue

Gulf Shores, AL 36542

251-974-5925

Commercial

900 Hillcrest Road, Ste A5 Mobile, AL 36695

251-639-4007

Beach Vacation Rentals

216 East 20th Avenue Gulf Shores, AL 36542

251-968-8423

800-634-1429

Timberlands

900 Hillcrest Road, Ste A5 Mobile, AL 36695

251-341-1110

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