How We Market Your Home | 2023

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YOUR HOME'S BEST FRIEND

WELCOME

MY FATHER ESTABLISHED THIS COMPANY IN 1964 WITH A CLEAR VISION:

To serve the real estate needs of the Upstate with trust, integrity, professionalism and a smile Today, we are the Upstate's #1 real estate company with nearly 450 real estate associates who share our vision and passion for serving our clients. In 2014, we had the once-in-a-lifetime opportunity to affiliate with one of the world's most respected brands: Berkshire Hathaway By aligning the C Dan Joyner, REALTORS brand with the Berkshire Hathaway HomeServices brand, we solidified our position as the region's most trusted real estate company...while maintaining our hometown roots.

As part of the legendary Berkshire Hathaway family of companies, we understand the importance of choosing a real estate partner You can rest assured we have the experience, market strength and brand power to market and sell your home effectively. Our network extends well beyond the Upstate...with globally -recognized reputation and strength

Thank you for the opportunity to serve you

REAL

C DanJoyner,REALTORS®representedthemosttransactionsin2022

Accordingto2023Rea Trends500Report Morch2023

BECAUSE YOU DIDN’T GET THIS FAR BY BEING AVERAGE.

#1 #1 REAL ESTATE BROKERAGE IN UPSTATE SC
BERKSHRE HATHAWAY HOMESERVICES C DANJOYNER REALTORS® COMPETITORA COMPETITORB COMPETITORC COMPETITORD UNITSSOLD UNITSSOLD UNITSSOLD UNITSSOLD
ESTATE LEADERS
UNITSSOLD

HOME SELLING JOURNEY

INITIAL CONSULTATION

Duringyourinitialconsultation,wewill determineyourneedsandpriorities Review"Agency"choicesandselect theappropriateworkingrelationship Wewillalsodiscussamarketingplan andestablishapricingstrategy

REVIEW OFFER & REACH AGREEMENT WITH BUYER

Duringthisphaseofyourjourneywe willrelayanyoffers,anddiscussand clarifyproposedtermsandconditions Wewillnegotiate,potentiallycounter offerandhelpreachafinalagreement

POST-SALE FOLLOW-UP

Asyourjourneycomestoaclose,we willhelpyoufindyournexthome,as needed Wecanassistwith relocation,asneededandprovide resourcesforotherafter-sale homeownerneeds

DESIGN & IMPLEMENT MARKETING PLAN

Duringthisphasewewillcompletehome enhancementrecommendationsandcarryout scheduledmarketingactivitieswhilemonitoring theirresults Wewillshowthepropertytobrokers andprospective"qualifiedbuyers",communicate onaregularbasis,andmodifyourMarketingPlan& PricingStrategyasnecessary

COMPLETE TRANSACTION AND CLOSING PROCESSES

Taskssuchasdepositingbuyer'searnestmoney,documentexecution, titlesearch,titlereporttobuyer,inspections,removalofremaining contingencies,etc Wealsomonitorthetransaction,includingbuyer performance/executionofcontract,andloanfunding/balanceoffunds fromthebuyer. Wewillcoordinatewiththeclosingattorneyand negotiaterepairrequests Wealsoassistwithrelocationofseller,and possessionofthepropertybythebuyer

Wewillbeyourresourceandguideeverystepoftheway
Sellingahousetypicallyincludesmanyofthefollwingstepsandelements
GET YOUR HOME SOLD OurComprehensiveandProvenMarketing PlanDrivesBuyerstoYourHome. EverydayandEverywhere. 12 3 4 65 7 8 9 10
elyenter quick dreal

2WEBSITE

Gettingfoundiskey.

CDanJoyner.comgeneratesover1.3million pageviewseachyear,makingitamainstay searchengineforUpstatebuyers Andour franchisesiteBerkshireHathawayHS.com, generatesover26millionvisitsperyear.Our websitetrafficisheavilyfueledbyextensive print,streamingTV,billboardanddigitalads.

traffic as listings.

EED

4MOBILE

Buyersareonthemove.

Whenaskedhowtheysearchforhomes,60% ofbuyersindicatetheyuseamobilewebsite and51%indicatetheyusasmartphoneapp

Wehaveboth,sorestassuredyourhome listingwilltargeton-the-gobuyers.

5DIGITAL ADS

We'llputyourhomeeverywhere. Within24hoursoflistingwithme,ourdigital marketingplatformcreatesbeautifuladsfor yourhome,placesthemallovertheinternet anddeliversthemtopeopleshowinghome buyingbehaviorsonline. Yourhome'sadwill beshownthousandsoftimes In2022,we placedover3,950listingads,generatingover 17millionadviews.

6CURBSIDE MARKETING

Timingiseverything.

Whenaskedhowtheysearchforhomes,56% ofbuyersindicatetheysawasign. Our24/7 textcodetechnologycombinesbuyers'need forinstantinfowithautomatedfollow-up, makingemptyflyerboxesathingofthepast.

8 FIND BUYERS PROGRAM

Findyourperfectmatch.

Assoonasyourhomeislistedwithus,our exclusiveprogramconnectsyourhometo 430+buyers'agentsthathaveregistered buyers,manysearchingforahomejustlike yours. Oursystemnotifiestheiragentthat yourhomeisavailableandamatch

9DIRECT MARKETING

Weputyourbestfootforward.

Withalibraryofprofessionally-designed marketingcollateral,youcantrustyour propertywillbeseeninthebestlightpossible Fromdigitalecardstoprintbrochuresand magazineads- ourmarketingresourceswill blanketthemarketwithyourhome

10SOCIAL MEDIA

Weareconnected.

Westayconnectedtowherethebuyersare. Oursocialmediacampaignscreateanddrive engagementwithtoday'shomebuyers In 2022,wegeneratednearly1.3million impressionsonsocialmediaalone.Putour connectionsandaudiencetoworkforyou

cdanjoyner.com

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