Monica Parker Listing Presentation

MEET MONICA

As Atlanta’s #1 real estate company by units sold, Berkshire Hathaway HomeServices Georgia Properties has been guiding people home for decades. As a full-service brokerage firm, we offer residential and commercial real estate, mortgage, settlement, insurance, property management and corporate relocation services.

Monica & Company is a team who connects people with places to call home. And most importantly, we are trusted insiders, friends and neighbors in the communities where we live and work. Our team is united in a passion for excellence in all that we do holding ourselves to the highest of standards regarding our clients experience and achieving their individual goals.

My Approach | Marketing and The Market

What makes Atlanta such a vibrant real estate market?

It starts with the extraordinary foundation of being the 2nd largest metropolitan area in the southeast! Atlanta offers some of the best employment opportunities you can find anywhere; including dominant sectors such as aerospace, transportation, logistics, professional and business services, media operations, medical services, and information technology companies that call Atlanta’s Metro area their home. Real estate flourishes because of the abundance of outstanding homes and communities bespoke with signature characteristics surrounded by incredible education, shopping, dining, recreation and entertainment.

When you represent a seller, what’s most important to you?

Integrity and trust. I’ve had a very distinguished career in real estate with relevant and transparent communication with my clients – it’s the hallmark of my business. Getting the highest price possible in every market for a property and seller that we represent is always our goal. Our track record indicates our commitment to that while I am also focused on the goals of each of my clients and it doesn’t end there. We strive to ensure a smooth and successful process. Not only is it important to appropriately advise and guide my clients; it’s also important to listen, respond and be accessible at all times.

I moved to Atlanta in 2014 and immediately went to work learning the diverse communities and all about the lifestyles of the beautiful neighborhoods. I love helping buyers find the right home because I myself have moved and done that very thing for my family. I believe in directing the process towards what matters most to my clients and helping them find that place they choose to call home. The traits necessary for this trust are important to me and that’s why I’ve spent many years striving to offer the personal insights my clients are looking for as their reliable resource.

Targeted exposure for a listing is crucial. We customize every listing approach based upon the premise of telling a home’s story. Preparation prior to going on the market is vitally important. A home that presents optimally sells faster at a higher price. Once the customized PREPARATION plan for market is completed, our unique marketing ACTION plan is implemented. Our team and Berkshire Hathaway utilizes the best tools, strategies and design in the industry to ensure global and local exposure to the fullest extent possible.

My experience working with buyers and sellers during many different market conditions for over 17 years provides the in depth experience needed to effectively guide my clients during each home sale or purchase. With a can-do attitude and my knowledge base, combined with the support of the Berkshire Hathaway HomeServices network and affiliates we are able to adapt our approach to meet all economic conditions and the fast pace of changing technology. Our team’s goal is to provide the highest level of client support with a passion to serve.

Redefining Real Estate Marketing

Every piece of real estate is different - and an effective selling strategy should reflect that. As a Berkshire Hathaway HomeServices Georgia Properties agent, I’ve been trained to use our exclusive, award-winning Advanced Property Marketing System that is tailored specifically to meet your needs.

Our system combines first-hand knowledge of the current market, real-time sales and listing data, and a comprehensive marketing plan to ensure the most effective approach to selling your real estate.

1. ASSESS:

WE BEGIN WITH A DE TAILED A SSESSMENT OF Y OUR LOCAL MARKE T, YOUR PROPERTY AND COMPETITI VE PROPERTIES. T OGETHER, W E WILL DISC OVER THE UNIQUE VALUE OF YOUR PROPERT Y.

2. DESIGN :

WE BRING THE S TORY OF YOUR PROPERTY T O LIFE AND DESIGN A WINNING S TR ATEGY TO REALLY MAKE Y OUR HOME S TAND OUT FROM THE COMPETITION.

3. IMPLEMENT:

WE IMPLEMENT Y OUR CUS TOM MARKETING PLAN ACROSS A WIDE VARIETY OF THE LA TE ST TECHNO LOGIES - ONLINE, I N PRINT, AND IN PERSON.

4. MEASURE:

WE CAREFUL LY MEA SURE ONLINE SH OWINGS, LIVE SH OWING FEEDBA CK, MARKET CHANGES, AND NEW C OMPETITION.

5. OPTIMIZE :

AS THE MARKET CHANGES, WE WILL WORK TOGETHER TO MAKE DECISIONS T O IMPR OVE THE COMPETITIVENE SS O F YOUR PROPERT Y.

Monica has assembled a skilled and effective team of experts to ensure your home is fully prepared for the market and capable of achieving maximum sales potential.

As an accredited staging professional since 2006, connecting the dots of preparing a home for sale is one of Monica’s key strengths. Her trusted partners comprise an exceptional group including a stager and interior specialists, home repair contractors and highly skilled marketers. Monica’s bespoke and proven approach to home preparation has been cultivated over years of industry leading sales in multiple metro areas.

Targeting the specific features and details of each home she represents to the current market, increases sales potential and results in more interest, offers, and ultimately higher sales prices with shorter time on the market.

It begins with a staging consultation by Monica’s stager providing a recommendation list specifically to enhance the home’s appeal. Additionally, optional full-service staging is available for occupied homes and rental staging packages for vacant homes. Market statistics show professionally staged homes can increase the selling price by 6-20% with fewer days on the market.

We are specialists in identifying the right steps to take that will position your home best in the marketplace. Monica is a marketing specialist and has been helping her clients succeed in their real estate goals for over 15 years through her thoughtful approach and the help of her hand selected partners.

Photos provided by SOS Staging

Preparing Your Property

EXTERIOR: Step outside and take a look at your home. Ask yourself about the first impression a buyer would have. Make a list of items that need attention.

F Is the roof in good condition? If not have it inspected and possibly cleaned.

F Paint your front door and mailbox. Polish your door and entry hardware.

F Make sure your doorbell is functional.

F Wash windows and exterior lighting.

F Rake leaves, trim shrubbery and trees, cut the lawn, and plant a few new, fresh flowers. Put down fresh mulch around shrubs and flower beds.

F Sweep and hose off the walkways, patios and driveways. Pressure wash if necessary.

F Clean the gutters and extend downspouts to prevent flooding or basement water seepage.

F Organize the garage. Get rid of clutter.

F Check the locks of your home – both entry, back entry, and garage. Locks can give a first impression of a home that’s needing maintenance. And they’re the first thing a buyer sees. A small dab of graphite will make them work like new.

F Clean oil stains from your driveway and garage. This is best achieved by using poultice with Portland cement. Scrub with a detergent and rinse.

F Clean up any litter, toys, yard tools or newspapers in the yard or walkways.

F Touch-up the paint on the exterior of the home if necessary. In some cases it pays to repaint the entire exterior if it hasn’t received a coat of paint in years. Hardwood trim on the exterior of the home can make or break its appearance. Make sure it looks clean.

F Look for any cracks in exterior plaster, and make sure they’re fixed and repainted to match exterior paint.

INTERIOR: Your house may fulfill all the criteria potential buyers want for location, price, style and amenities but it still needs to make an emotional connection. Inspire buyers by creating scenarios where they can picture themselves. To do so, create a neutral slate by using subtle colors in your entryway, living room, family room and dining room. Eliminate excess personal memorabilia and engage all of the senses with soft music and fresh flowers.

F The entry way sets first impressions. So make sure it’s in great condition with fresh paint and clean floors.

F Stage your home and possibly remove some furniture. You want your home to look uncluttered, and the rooms to feel open and bright. The average home has too much furniture for showing, and you need to move anyhow. So you might as well pack away any furniture that clutters any rooms in the home.

F Put away knickknacks and items that make the home look overly personal to you. You don’t want your buyer feeling that they would never fit in the home because it’s got so many of your personal items in it. Put away photos and other objects that will detract away from the home.

F Sleek and spacious sells. Consider renting a storage unit for extra furnishings, boxes and clutter.

F Do a thorough interior maintenance review: Oil squeaky doors, tighten doorknobs, repair leaking taps and toilets. Look for chipped paint and cracked plaster or drywall that needs repairing.

F Clean all window shades and blinds.

F Replace all burned-out light bulbs and clean lighting fixtures. Make sure lightbulbs match.

F Give your home a spacious look. If you’ve ever toured a model home, you’ve noticed that the home is spacious and bright. Make your home look the same by: 1) Clear out stairs and halls of clutter and excess furniture, 2) clear counters in the kitchen and bathrooms, and 3) Make closets and storage areas neat and tidy.

F Consider cleaning the following: 1) Shampoo carpets, 2) Clean washer, dryer, and laundry tubs, 3) Hire an HVAC technician to service and clean your HVAC system.

F Wax or polish floors, and glue down any seams if you have vinyl flooring.

F Clean around fireplaces and remove ashes.

F Organize all closets, pack up unnecessary items for storage, and put all toys away.

F Make sure all beds are made, bedrooms are neat and clean, and laundry is clean and folded.

F Clean and repair your bathrooms. Repair loose tiles. Remove loose grout and apply new grout.

F Faded tile colors can be improved using an epoxy spray. Remove old tub and tile caulking and install new white silicone tub and tile caulk. Concentrate on areas such as counter corners, shower corners, and base of toilet. Clean glass doors with vinegar, and replace badly soiled shower curtains. Don’t forget to vacuum exhaust fans.

F Clean and repair your kitchen. Clean ovens thoroughly. Clean cooktops and exhaust fans. Remember to clean behind your appliances. Double check all burners to make sure they’re working. Thoroughly clean the interior of your refrigerator. Thoroughly wash fronts of cabinets. Make sure all handles are securely in place. Install new shelf and drawer liners.

Advanced Listing Syndication Network

The world of online real estate listings is rapidly changing. Our company has developed a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for our listings. We are constantly monitoring and managing our network of over 40,000 websites to ensure quality and accuracy.

We have special programs with leading websites, such as Zillow Group, Realtor.com, the Wall Street Journal Global Network, the Financial Times, and many more. We also reach millions of potential buyers behind the internet firewall in China through our unique partnership with Juwai. No other company provides such extensive exposure for listings which increases the chances of finding the right buyer and the best terms.

REFERRAL NETWORKS EXPAND OUR REACH

Berkshire Hathaway HomeServices Georgia Properties is proud to be a part of a number of national and global referral networks that provide maximum exposure for your listing to qualified buyers including:

• Berkshire Hathaway HomeServices Global Network

• HomeServices of America Network

• The Realty Alliance Network

• China Real Estate Association, AREAA (Asian Real Estate Association of America), NAHREP (National Association of Hispanic Real Estate Professionals), SAUPO (Asia - USA partnership), LPS (Shanghai, London)

Exceeding Client Expectations

When it was time to sell my home, it did not even cross my mind to look for anyone else but Monica. She was the one who helped me buy that house in the first place and I had a great experience back then. What I like most about Monica (beyond being super friendly) is that she has a real sense of urgency. She follows up on everything. I highly recommend Monica!

~ R. de Viel Castel

Professional? Check! Knowledgeable? Check! But why Monica is above other agents is that she is kind and genuine and truly cares about her clients! We are so extremely grateful to have met Monica and to have worked with her on both the buying and selling of our Chastain Park home in the Atlanta Buckhead area. She worked tirelessly, with grace, on our behalf to make sure our real estate transactions went smoothly and optimally for us. Buying or selling, we couldn’t recommend Monica any higher!

Monica exhibits all the traits you want in a real estate agent. Professional, friendly, diligent, detailed oriented, excellent communicator, great ideas, and truly caring. We knew from the first moment we interviewed that there was no need to look further. She was always there to guide and support us. When an issue arose, she always had a resource to help resolve it. Her suggestions to professionally clean the windows and stage the home made the difference in the critical “First impression” allowing the home to move quickly even in a down market. We are forever grateful to Monica for being our guide and friend.

Monica was helpful in specifying what preparations were necessary to put our house in the best light when it went on the market. She was honest yet kind and understanding. She walked us through every stage of the process, explaining the details and making recommendations when asked. Her smile and relaxed demeanor really helped remove much of the anxiety from a stressful process. Thanks, Monica!

Monica is an outstanding Realtor! She guided us through the entire process of getting our house ready to list, listing, and selling it with excellent advice and knowledge. She always returned our calls and kept us updated through the entire process. Choosing Monica as your realtor will be the best decision you could make in selling or buying a home.

~ The McReynolds

I had the opportunity to work with Monica on the purchase of our home in Atlanta. Having a complex schedule, with young kids made for a logistically challenging process. Monica was diligent, patient and professional. She has extensive knowledge of the market and was skilled at navigating negotiations during a period of change in macroeconomic conditions. I have been involved in several transactions over the years, and I can say confidently, she is at the top of her field. An exceptional agent and now a great friend to our family.

~ M. Haghbin

~ The Schroders

~ K. Pike

~ The Widenhofers