STRATEGY MATTERS
WHO WE ARE LOCALLY
HOMESERVICES OF AMERICA®
LOCAL REAL ESTATE WORLDWIDE
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.
A NETWORK LIKE NO OTHER
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound fnancial foundation. We thrive on helping buyers fnd their perfect home, whether around the corner, across the country, or abroad.
2,700+ Agents & Counting | 25 Offices In 3 States
$5.4 Billion Sales Volume In 2023
8,415 Total Transactions In 2023
PROVEN RESULTS
BERKSHIRE HATHAWAY HOMESERVICES
ARIZONA, CALIFORNIA AND NEVADA PROPERTIES
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
BERKSHIRE ELITE
Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.
REAL TRENDS 500
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.
HARRIS POLL
Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
A PEDIGREE LIKE NO OTHER
INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2023 most admired companies.
A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
—
WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
A NAME RESPECTED
1 2 3 4 5 6 7 8 9 10
#1 IN RESIDENTIAL
REAL ESTATE
BASED ON TRANSACTION SIDES
"A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”
—
WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
HOMESERVICES IS THE #1 BROKERAGE IN U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate frm by sides in 2019.
HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.
Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-bufett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can fend a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials.
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
Our innovative and aggressive local advertising and marketing activities will help attract qualified buyers to your property. Local advertising includes:
• Local newspaper & digital advertising (i.e., The Desert Sun; Retreats Home of The Week Tab; desertsun.com).
• Buyer’s guides, magazines and other print advertising (i.e., Palm Springs Life; Palm Springs Life Homes; Desert; Desert Outlook).
• Social Media (i.e., BHHS California Properties branded Facebook & Instagram accounts)
• Facebook postings include: Just Listed, Home of the Week, Open House Gallery, Videos
• Instagram postings include: Home for sale, Coachella Valley lifestyle images, Videos
• Direct mail campaigns (i.e., utilizing BHHS REsource Center; Impact Marketing).
YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT.
OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
To fnd your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer.
When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area
• How many times your property was presented on search results to prospective buyers
The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specifc to your listing. This includes how many times your property was:
• Included in search results
• Viewed in the one property-per-page view
• Saved in a prospective buyer’s online portfolio
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME. 95%
#1 IN RESIDENTIAL
REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES
ONLINE HOME SEARCH
BHHSCAPROPERTIES.COM & MOBILE APP
BHHSCAPROPERTIES.com is a sophisticated real estate destination that ofers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Our website is mobile friendly. Buyers and Sellers can enter
BHHSCAPROPERTIES.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, fnd more information about local communities and fnd an agent. With our full mobile suite buyers and sellers are never more than a fnger tap way from an California Properties agent or the latest property information!
CREATING BUZZ AROUND YOUR HOME
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
OUR DIGITAL ADVERTISING PROGRAM
Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
THE PERFECT INTERNATIONAL PARTNER
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE
WE SELL YOUR HOME TO THE WORLD
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
DID YOU KNOW?
• Foreign buyers purchased $59 billion of U.S. residential property from April 2021 - March 2022
• Foreign buyers typically purchase more expensive properties
• China remained as the top origin of foreign buyers, followed by Canada, and UK
Source:TheNationalAssociationofREALTORS®2022ProfileofInternationalActivityinU.S.ResidentialRealEstate
APEX CONCIERGE
When you’re ready to move forward with your life but your home is holding you back, that’s where Apex Concierge Services steps in. The curated team of design professionals at Apex is trained to identify and implement the changes needed to elevate your home, both inside and out, without any upfront costs to you until the home is sold. Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on the market.
Their renovation projects include installing new fooring and countertops, improving kitchens and bathrooms, updating HVAC and plumbing systems, and making roofng repairs Cosmetic updates cover painting, professional staging, decluttering, window treatments, landscaping, and fencing. Elite services encompass moving and packing assistance, professional photography, settling-in services, senior services, hauling and trash removal, and deep cleaning.
The Home-Ready Program ofers full kitchen and bathroom remodels, including new fooring, windows, and hardware, all completed in just 15 days. You can choose from multiple themes, all locally manufactured to reduce costs and construction time, and your project coordinator will handle the rest. If additional fnishing touches are needed, those can be assessed and implemented as well.
No matter what your needs are, Apex ofers you the fexibility to make your own decisions or have an expert guide you. Plus, you won’t spend any money until your home closes escrow. It’s that simple.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
KEY MARKET FACTORS
HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are signifcant factors that will afect your fnal price and time on market.
We Can Control:
• Price
• Condition of your home
• Terms offered
We Can’t Control:
• Location
• Competition
• Market Conditions
There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management
Because pricing is one of the most important factors afecting your sale, it is critical to be positioned correctly when you frst come on the market.
WHERE BUYERS COME FROM
