Meet the Agent
Cheri Verlingo
With over 17 years of experience in Southern California Real Estate, I am a seasoned agent with a proven track record in listing and selling homes. Throughout my career, I have honed my skills and expertise to provide unparalleled service to my clients. My extensive market knowledge ensures that clients make informed decisions tailored to their unique needs and preferences.
As a Certified Property Top Producer with Berkshire Hathaway HomeServices, my impressive sales numbers are a testament to my industry expertise and success. I leverage Berkshire Hathaway's proven tools and resources, which are among the best in the industry, to ensure that your home sells quickly and for the best possible price.
Whether you're looking to buy your first home, upgrade to a larger space, or sell your current property, I am committed to providing exceptional service every step of the way. My dedication to my clients goes beyond just closing deals; I strive to build lasting relationships based on trust, transparency, and results.
With Berkshire Hathaway HomeServices and me by your side, you can rest assured that your real estate journey will be smooth and successful. Let's work together to achieve your real estate goals. Trust in me for all of your real estate needs. Now, let's get your home sold!
Leading the way in real estate excellence.
We know your home is your most valuable asset...
No Two Properties Are Alike
I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon.
First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible!
Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America.
This relationship allows us and our client to benefit from their strength, stability, and steady growth.
A Network Like No Other
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership.
This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
50,000+ agents | 1,500+ offices | 50 states | 13 countries
Offices in N. America, Europe, Asia, Mexico & growing
2,700+ Agents & Counting | 25 Offices In 3 States
$5.4 Billion Sales Volume In 2023
8,415 Total Transactions In 2023
Proven Results
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
B E R K S H I R E E L I T E
Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.
R E A L T R E N D S 5 0 0
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.
H A R R I S P O L L
Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
A Pedigree Like No Other
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2023 most admired companies.
A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“Berkshire Hathaway is built to be forever, it’s true of all the businesses we own.”
A Name Respected Worldwide
#1 In Residential Real Estate
“A Home Is One Of The Most Important Assets You Will Ever Buy.”
Home Services Is The #1 Brokerage
In U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.
HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report.
(The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.
Source:
Bloomberg
https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett -s-homeservices-becomes-top-home-brokerage-in-u-s
Inman
https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-topbrokerage-in-the-us-real-trends/
Exposure Creates Demand.
Demand Drives Value.
Aggressive Multi-Media Exposure
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
•
•
Aggressive print exposure
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Expansive online exposure
• Intensive local and national networking
Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
Print Media
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications.
Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
Your Home May Be In California. Your Buyer May Not.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces. To find your buyers, we can advertise your property in many local, national and international publications.
These publications have both print and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.
Always Know Who’s Looking At Your Property
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area
• How many times your property was presented on search results to prospective buyers
The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes.
The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:
• Included in search results
• Viewed in the one property-per-page view
• Saved in a prospective buyer’s online portfolio
Online Syndication
Online Home Search
BHHSCAPROPERTIES.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.
Our website is mobile friendly. Buyers and Sellers can enter BHHSCAPROPERTIES.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent.
With our full mobile suite buyers and sellers are never more than a finger tap way from an California Properties agent or the latest property information!
The Perfect International Partner
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
The World Is Your Audience
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers.
Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
D I D Y O U K N O W ?
Foreign buyers purchased $59 billion of U.S. residential property from April 2021 - March 2022
Foreign buyers typically purchase more expensive properties
China remained as the top origin of foreign buyers, followed by Canada, and UK
Source:
The National Association of REALTORS ® 2022 Profile of International Activity in U.S. Residential Real Estate
Chinese Exposure: Anjuke & WeChat
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.
In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
Home Services That Move You
When you’re ready to move forward with your life but your home is holding you back, that’s where Apex Concierge Services steps in. The curated team of design professionals at Apex is trained to identify and implement the changes needed to elevate your home, both inside and out, without any upfront costs to you until the home is sold. Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on the market.
Their renovation projects include installing new fooring and countertops, improving kitchens and bathrooms, updating HVAC and plumbing systems, and making roofng repairs. Cosmetic updates cover painting, professional staging, decluttering, window treatments, landscaping, and fencing. Elite services encompass moving and packing assistance, professional photography, settling-in services, senior services, hauling and trash removal, and deep cleaning.
The Home-Ready Program ofers full kitchen and bathroom remodels, including new fooring, windows, and hardware, all completed in just 15 days. You can choose from multiple themes, all locally manufactured to reduce costs and construction time, and your project coordinator will handle the rest. If additional fnishing touches are needed, those can be assessed and implemented as well.
No matter what your needs are, Apex ofers you the fexibility to make your own decisions or have an expert guide you. Plus, you won’t spend any money until your home closes escrow. It’s that simple.
Capture The Lifestyle
Photography And Video That Ignites
The Imagination
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics.
A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
Key Market Factors
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
W E C A N C O N T R O L
• • • Price Condition of your home Terms offered
•
W E C A N ' T C O N T R O L
• • Location Competition Market Conditions
Timing Your Home Sale
% of Prospective Purchasers Who Will Look at Property
Where Buyers Come From
Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
Touching Hearts Improving Lives
The Charitable Foundation
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
"In
Berkshire Hathaway HomeServices you’re dealing with the ultimate strength; HomeServices will be around tomorrow, next week, next month, and a century from now".
