Mary Thomas Listing Presentation

Page 1

MARY THOMAS | LUXURY GROUP

STRATEGY
MATTERS LasVegasLuxuryHomesGroup.com
WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...

NO TWO PROPERTIES ARE ALIKE

TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.

I wish to thank you for placing your trust in me to help you through the process of selling your home.

There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing.

Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals.

I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.

HOMESERVICES OF AMERICA®

LOCAL REAL ESTATE WORLDWIDE

Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.

A NETWORK LIKE NO OTHER

Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

55,000+ agents | 1,500+ offices | 50 states Offices in N. America, Europe, Asia, Mexico & growing

3,200+ Agents & Counting | 34+ Offices In 3 States $9.3 Billion Sales Volume In 2021 15,741 Total Transactions In 2021

PROVEN RESULTS

BERKSHIRE HATHAWAY HOMESERVICES ARIZONA, CALIFORNIA AND NEVADA PROPERTIES

We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

BERKSHIRE ELITE

Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500

HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.

HARRIS POLL

Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.

By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2021 most admired companies.

A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES
A PEDIGREE LIKE NO OTHER
1 APPLE 2 AMAZON 3 MICROSOFT 4 PFIZER 5 WALT DISNEY 6 BERKSHIRE HATHAWAY 7 ALPHABET 8 STARBUCKS 9 NETFLIX 10 JP MORGAN CHASE 2022 WORLD’S MOST ADMIRED COMPANIES BY FORTUNE MAGAZINE A NAME RESPECTED WORLDWIDE

REAL ESTATE

BASED ON TRANSACTION SIDES

#1
RESIDENTIAL
IN
A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”

HOMESERVICES IS THE #1 BROKERAGE IN U.S.

HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.

HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.

Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/

EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.

AGGRESSIVE MULTI-MEDIA EXPOSURE

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

• Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct mail advertising and marketing materials

Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.

LOCAL PRINT ADVERTISING

Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.

PRINT
MEDIA
Ivan Sher www.shapiroandsher.com 702.315.0223 ivan@shapitroandsher.com DESERT CONTEMPORARY AT ITS FINEST LAS VEGAS $14,500,000 Composed entirely of glass, steel, and concrete, this living work of art boasts 12,991 square feet of indoor-outdoor living space, including 4 bedroom ensuites in the main home, a onebedroom detached guest casita, and detached floating dining room. With unobstructed Strip and city views. Leslie Carver www.TeamCarver.com 702.525.3658 clients@teamcarver.com STRIP, GOLF, AND MOUNTAIN VIEWS! 2674 MIRABELLA STREET, HENDERSON $1,725,000 Elegant residence situated behind the guard gates of Terracina in Seven Hills. Comfortable open concept kitchen and family room highlighted by picture windows capturing views. Outdoor living comprised of refreshing infinity edge pool, relaxing spa, pool grotto, barbecue island, and strip, golf, and mountain views. Heidi Kasama kasamagroup.com 702.308.7208 heidi@kasamagroup.com 3003 RED ARROW DR, LAS VEGAS, NV LAS VEGAS $2,450,000 Stunning views visible throughout this home. Mountains & golf course are drawn into this home. Custom home built to maximize yard potential for views & a pool area that can be built. Home features formal living & dining room. Kitchen has large eating area that looks out to the yard & views. JUST LISTED Delinda Crampton VegasHomesAvailable.com 702.219.3144 DelindaC@BHHSNV.com A TROPICAL PARADISE IN GREEN VALLEY THE FOUNTAINS IN HENDERSON $1,200,000 Luxuriously Spacious Custom Home with an Architectural Design Surrounded by a Tropical Paradise. Located in Guard Gated ‘The Fountains.’ Grand Entrance, Beautiful and Dramatic Interior and a Private Back Yard with Pool, Spa, & Waterfall. JUST LISTED JUST LISTED Mitch Fulfer www.mitchfulfer.com 702.496.9302 mitch@mitchfulfer.com LISTED FOR SALE QUEENSRIDGE $789,000 Looking for turn key home that is completely updated with all the finest? New Bosch appliances, new black iced granite with all brushed nickel fixtures, new paint and carpet as you would expect. Come and enjoy the lifestyle of an all inclusive community with pools, tennis courts, gym, kid’s playpark & basket ball courts. Charlie & Ellen Fahr www.EllenFahr.com 702.595.4881 EllenLVre@aol.com 35 DESERT HIGHLANDS DR. ANTHEM COUNTRY CLUB $1,200,000 Extravagantly Finished Basement-One of A Kind Entertainer’s Dream-Theater Style Setup! 5092 Sf, 1/3 A, Sensational Sunset & Golf Views, Fabulous Infinity Edge Pool, Architecturally Pleasing Floorplan, Gourmet Kitchen, Stainless Steel Chef’s Range, Great Room Has Full Wall of Sliders. Outdoor Living Area & Built-In BBQ! Julie Buchi www.BuchiSells.com 702.355.9099 Julie@BuchiSells.com 38 OLYMPIA HILLS CIR, LAS VEGAS SOUTHERN HIGHLANDS $1,895,000 One of a kind custom lot on Southern Highlands Prestigious Golf Course, hole #10. Exquisite Strip & Golf Course & Mtn views. Private access and walking distance to the Club House. Amazing opportunity to own one of the finest lots in Southern Highlands. This homesite was previously owned by Southern Highlands Developer. JUST LISTED JUST LISTED What is Your Home Worth? Visit our website for your current home value & view profiles of potential buyers: www.bhhsnv.com Enter address to get your instant market report Mitch Fulfer www.mitchfulfer.com 702.496.9302 mitch@mitchfulfer.com AMAZING SINGLE STORY CUSTOM SPANISH HILLS $1,170,000 Gleaming hardwood floors, kitchen with white Carrera marble, with European designed custom cabinetry, Dornbracht fixtures, sub zero, Thermador & glass burning fireplace. Home boasts 4 bedrooms and 5 bathrooms, pool spa and outdoor kitchen. Julie Buchi www.BuchiSells.com 702.355.9099 Julie@BuchiSells.com SOUTHERN HIGHLANDS - GUARD GATED SOUTHERN HIGHLANDS $850,000 Incredible corner lot located in Eagles Landing, the premier enclave in Southern Highlands Country Club. Gorgeous views. Southern Highlands is an extraordinary guard gated community with a private golf club, alluring landscaping, 24 hour roving security, spa, state-of-the-art fitness center & tennis courts. JUST LISTED KIRBY PRESSWOOD Cell: (702) 249-4805 Email: kirby@kirbysellsvegas.com Website: www.kirbysellsvegas.com Home OF THE WEEK 1805 IRON RIDGE LAS VEGAS, NV 89144 Offered at $849,500 Canyon Gate CC. Beautiful custom home in a 24 hr guard gated golf course development. Over 5200 square feet of luxurious living space.  5 Bedrooms, 6 Baths! Extensive use of luxurious marble and granite throughout. 3 fireplaces. Elegant Living room with cathedral ceiling. Oversized family room with spacious wet-bar and gourmet kitchen that overlooks a beautiful landscaped rear yard featuring a deluxe pool/spa/waterfall and large covered patio. Massive master suite with coffee bar, refrigerator, sitting area, fireplace & balcony. All secondary bedroom suites are very well proportioned.

This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer.

When working with a Berkshire Hathaway HomeServices Nevada Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.

OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST.
YOUR HOME MAY BE IN NEVADA. YOUR BUYER MAY NOT.

The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:

• How many registered buyers are monitoring other listings in your general area

• How many times your property was presented on search results to prospective buyers

The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:

• Included in search results

• Viewed in the one property-per-page view

• Saved in a prospective buyer’s online portfolio

COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY REAL T ME MARKET REPORT FOR 3236 E MARYWOOD DR ORANGE CA 92867 POTENTIAL BUYERS ACTIVELY SEARCHING BETWEEN $746,000 AND $1,520,000 IN THE LAST 90 DAYS. HERE ARE A FEW OF THEIR PROFILES: 30 Buyer D: 4897430 $500 000 $1 000 000 3 Beds 2 0 Ba hs P d d by C P p Buyer D: 4897438 $500 000 $1 000 000 3 Beds 2 0 Ba hs P d d C P Buyer ID 4897439 $500 000 $1 000 000 3 Beds 2 0 Ba hs P d b C P p Buyer D: 4897444 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs y Ca o n a P oper es Buyer D: 4897445 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs Ca o n a Pro Buyer ID 4897451 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs Ca o n a P ope e Buyer D: 4897547 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs P ded by Ca o n a P oper es Buyer D: 4897595 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs P o ded Ca o n a Pro Buyer ID 4897596 $500 000 $1 000 000 3+ Beds 2 0+ Ba hs P ov ed b Ca o n a P ope e Shar ee Dunn Sa es Assoc a e 22800 Sav Ranch Pkwy Su e 100 Y b L d CA 92887 Ph 714 396 1617 s ha eedunn ea or@gm a com
REAL T ME MARKET REPORT FOR 2284 S PEBBLE BEACH DR PALM SPRINGS CA 92264 Real-Time Valuations Using Pub ic Da a $548,295 Range: $520 880 o $575 710 Ze ma e F om $694,000 Range: $562 140 o $825 860 Powe ed by $598,167 Range: $520 405 o $675 929 Powe ed by Maria Hi REALTOR® 22601 O d Cana Road Yorba L nda CA 92887 Phone (714) 476 2569 m a a h @bhhscaprope y com
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME. 95%

REAL ESTATE

BERKSHIRE HATHAWAY HOMESERVICES NEVADA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES

#1 IN RESIDENTIAL

ONLINE HOME SEARCH

BHHSNV.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.

Our website is mobile friendly. Buyers and Sellers can enter BHHSNV.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Nevada Properties agent or the latest property information!

BHHSNV.COM & MOBILE APP

CREATING BUZZ AROUND YOUR HOME

WE PUT SOCIAL MEDIA TO WORK FOR YOU

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.

While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.

Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.

YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
Retargeting Digital Marketing OUR DIGITAL ADVERTISING
Consistent
PROGRAM
POWERED BY

THE PERFECT INTERNATIONAL PARTNER

WE KNOW WHERE BUYERS SPEND

TIME ON AND OFFLINE

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.

Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com

THEIR

THE WORLD IS YOUR AUDIENCE

WE SELL YOUR HOME TO THE WORLD

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.

DID YOU KNOW?

• Foreign buyers purchased $153.0 billion of U.S. residential property from 2016-2017

• Foreign buyers typically purchase more expensive properties

• China remained as the top origin of foreign buyers, followed by Canada, and UK

Source: The National Association of REALTORS ® 2017 Profile of International Activity in U.S. Residential Real Estate

China has more internet

users

THE #1 CHINESE INTERNATIONAL PROPERTY PORTAL, WITH 90 MILLION CHINESE SEARCH FOR PROPERTY EACH MONTH Juwai.com DID YOU KNOW? 73% have an ipad are online every day 91% 61% have an iphone REAL ESTATE VIDEOS SOCIAL NETWORKING MOBILE MESSAGING MICROBLOG realestate.com Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
High-net-worth 90 million Chinese search for property each month. JUWAI.COM
Chinese say internet is their preferred source of information.
than any other country.

CHINESE EXPOSURE: ANJUKE & WECHAT

Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.

In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.

Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.

CHINESE
CHINESE SOCIAL MEDIA PLATFORM: WECHAT

HOME SERVICES THAT MOVE YOU

When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in.

The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.

Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.

RENOVATION PROJECTS

• New flooring

• New countertops

• Kitchen improvements

COSMETIC UPDATES

• New flooring

• New countertops

• Kitchen improvements

ELITE SERVICES

• Painting

• Professional staging

• Decluttering

AND MUCH MORE!

PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION

Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.

CAPTURE THE LIFESTYLE

There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first
the market. We Can Control: • Price • Condition of your home • Terms offered We Can’t Control: • Location • Competition • Market Conditions 92% -10% 80% -5% 60% Fair Market Value Timing Your Home Sale Weeks 1 2 3 4 5 6 7 Activity 30% +5% 2% +10% Asking Price in
Fair Market Value %
KEY MARKET FACTORS HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
come on
Relationship to
of Prospective Purchasers Who Will Look at Property

WHERE BUYERS COME FROM

TOUCHING HEARTS IMPROVING LIVES

THE CHARITABLE FOUNDATION

AGENT COMMUNITY OUTREACH

Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

MARY THOMAS | LUXURY GROUP

702.635.1010 marythomas@bhhsnv.com www.marythomasluxurygroup.bhhsnv.com 10777 West Twain Avenue, Suite #333, Las Vegas, NV 89135

LasVegasLuxuryHomesGroup.com

©2022 BHH A liates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway a liate, and a franchisee of BHH A liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway a liate. Equal Housing Opportunity.

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