Brenda Mathews Listing Presentation

STRATEGY MATTERS

ABOUT BRENDA MATHEWS, YOUR DREAM HOME REALTOR

With over a decade in Coachella Valley, Brenda stands out as a real estate expert and trusted go-to advisor. She is enthusiastic about California Real Estate and committed to meeting her client’s needs, so the buying or selling experience is efficient, fun, and most importantly successful. Brenda has global relocation experience having lived internationally for over 10 years in Germany, Brazil, the UK, as well as across many geographies in the United States; most recently San Diego. She considers herself incredibly lucky to call Palm Springs and the Coachella Valley home, one of America’s most desirable destinations. She quickly fell in love with the Palm Springs sunshine, vibrancy, diverse community, and people!

Brenda’s Real Estate focus ranges from Palm Springs to La Quinta and San Diego’s luxury home and condo market. She is able to offer assistance anywhere in the country through her robust referral network. Her unique personal relocation experience including nine corporate relocations in the US and abroad gives her deep understanding of the steps of acquiring or selling real estate and creating a home. She is detail oriented and skilled at utilizing her professional knowledge and network, latest tools, outreach and negotiating to best serve her clients as a local expert. It’s all about relationships! She is able to offer assistance anywhere in the country through her robust network and access to fully vetted referral agents making any relocation easier.

Outside of Real Estate, Brenda is an avid tennis and pickleball player and loves the outdoors. She volunteers her time within the nonprofit world and is a strong supporter of the Arts. She enjoys international travel and having fun with family and friends!

510.316.7282

brendamathewshomes.com

brendamathewshomes@gmail.com

TESTIMONIALS

“Brenda is our go-to Real Estate expert. We loved working with her! In a competitive market she went above and beyond in leading us through the process of selling our home. From the contracts, to help understanding escrow, staging the property, her wonderful open houses, negotiating skills to closing Brenda was tremendous. She has become our friend and real estate guru. We highly recommend her and have only positive things to say about our white glove experience working with Brenda!”

- Janet B.

“My siblings and I were co-owners of my mother’s condominium which we inherited when my mom passed away. This was a complicated and emotional decision for my siblings and I to sell. There was a tenant in the property who had become a squatter and needed to be evicted. We turned to Brenda for her help. Brenda supported and guided us every step of the sale. She was knowledgeable, kind and supportive throughout what was a long and difficult process. Ultimately the tenant moved out, we repaired and listed the property. Brenda negotiated the closing and was able to get us a very good price which benefited my siblings and me. I continue to work with Brenda as my Forever Realtor!”

- Stacey T.

“I was very pleased to be working with Brenda. She got me above asking price and more than I was expecting for my luxury home. She was extremely knowledgeable and professional every step in the process. Her white glove service is unmatched. I highly recommend her, she’s a pleasure and real pro to work with. Thank you, Brenda!”

- Michael M.

WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...

WHO WE ARE LOCALLY

Iconic Valley Brokers Expand the Warren Buffet Brand, Berkshire Hathaway HomeServices California Properties

Berkshire Hathaway HomeServices California Properties has expanded in the Coachella Valley, from their original office in downtown Palm Springs. Berkshire Hathaway HomeServices is an affiliate of HSF (HomeServices of America, Inc.), the largest residential real estate brokerage nationwide.

BHHS agents have access to Berkshire Hathaway HomeServices’ Global Network Platform, a robust suite of real estate tools and resources, in addition to the network’s professional education, business consultation and the exclusive Luxury Collection program that adds marketing clout for high-end listings. Resources include powerful lead generation, a handy mobile app, and other tools powered by the cleanest, most accurate real estate data available. Based on a mix of sales, profit, assets and market value, Forbes ranked Berkshire Hathaway as the fourth-leading public company in the world, and it is among the world’s most admired companies according to Fortune Magazine.

HOMESERVICES OF AMERICA®

LOCAL REAL ESTATE WORLDWIDE

Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.

A NETWORK LIKE NO OTHER

Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

50,000+ agents | 1,500+ offices | 50 states | 13 countries

Offices in N. America, Europe, Asia, Mexico & growing

2,700+ Agents & Counting | 25 Offices In 3 States

$5.4 Billion Sales Volume In 2023

8,415 Total Transactions In 2023

PROVEN RESULTS

BERKSHIRE HATHAWAY HOMESERVICES

ARIZONA, CALIFORNIA AND NEVADA PROPERTIES

We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

BERKSHIRE ELITE

Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500

HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.

HARRIS POLL

Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.

A PEDIGREE LIKE NO OTHER

INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES

By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2023 most admired companies.

A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.”

— WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

BASED ON TRANSACTION SIDES

“ A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”

— WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

HOMESERVICES IS THE #1 BROKERAGE IN U.S.

HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.

HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.

Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/

EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.

AGGRESSIVE MULTI-MEDIA EXPOSURE

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

• Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct mail advertising and marketing materials

Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.

PRINT

MEDIA

Our innovative and aggressive local advertising and marketing activities will help attract qualified buyers to your property. Local advertising includes:

• Local newspaper & digital advertising (i.e., The Desert Sun; Retreats Home of The Week Tab; desertsun.com).

• Buyer’s guides, magazines and other print advertising (i.e., Palm Springs Life; Palm Springs Life Homes; Desert; Desert Outlook).

• Social Media (i.e., BHHS California Properties branded Facebook & Instagram accounts)

• Facebook postings include: Just Listed, Home of the Week, Open House Gallery, Videos

• Instagram postings include: Home for sale, Coachella Valley lifestyle images, Videos

• Direct mail campaigns (i.e., utilizing BHHS REsource Center; Impact Marketing).

YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT.

OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST.

This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer.

When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.

The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:

• How many registered buyers are monitoring other listings in your general area

• How many times your property was presented on search results to prospective buyers

The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:

• Included in search results

• Viewed in the one property-per-page view

• Saved in a prospective buyer’s online portfolio

95%

OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.

#1 IN RESIDENTIAL REAL ESTATE

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA

PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES

ONLINE HOME

SEARCH

BHHSCAPROPERTIES.COM & MOBILE APP

BHHSCAPROPERTIES.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Our website is mobile friendly. Buyers and Sellers can enter BHHSCAPROPERTIES.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an California Properties agent or the latest property information!

WE PUT SOCIAL MEDIA TO WORK FOR YOU CREATING BUZZ AROUND YOUR HOME

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.

While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.

OUR DIGITAL ADVERTISING PROGRAM

Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.

POWERED BY

THE PERFECT INTERNATIONAL PARTNER

WE

KNOW WHERE BUYERS

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.

Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

SPEND THEIR TIME ON AND OFFLINE WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com

THE WORLD IS YOUR AUDIENCE

WE SELL YOUR HOME TO THE WORLD

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.

DID YOU KNOW?

• Foreign buyers purchased $59 billion of U.S. residential property from April 2021 - March 2022

• Foreign buyers typically purchase more expensive properties

• China remained as the top origin of foreign buyers, followed by Canada, and UK

Source: The National Association of REALTORS ® 2022 Profile of International Activity in U.S. Residential Real Estate

HOME SERVICES THAT MOVE YOU

When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in.

The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.

Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.

RENOVATION PROJECTS

• New flooring

• New countertops

• Kitchen improvements

COSMETIC UPDATES

• New flooring

• New countertops

• Kitchen improvements

ELITE SERVICES

• Painting

• Professional staging

• Decluttering

AND MUCH MORE!

PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION

Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.

CAPTURE THE LIFESTYLE

KEY MARKET FACTORS

HOW LONG DOES IT TAKE TO SELL A HOME?

There is no easy answer but we know that there are significant factors that will affect your final price and time on market.

We Can Control: •

There are 4 major factors in selling your home:

Price | Marketing | Terms | Effective Transaction Management

Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.