41750 Hermitage Proposal

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MARKETING PROPOSAL

PREPARED FOR 41750 HERMITAGE DRIVE

Berkshire Hathaway HomeServices California Properties is known for its prestige in providing not just exceptional service, but also an expansive set of marketing and advertising opportunities for your listings. Our luxuryfocused listing resources will help you create a forward-thinking action plan to highlight your listing’s unique qualities while exposing the property to luxury agents and buyers within our network, locally, and across the globe.

GLOBAL PRESENCE

Berkshire Hathaway HomeServices Global Network www.BerkshireHathawayHS.com

ALMOST 50,000

NETWORK REAL ESTATE PROFESSIONALS MORE THAN

1,500

MEMBER OFFICES

ACROSS 13 COUNTRIES AND TERRITORIES

ASIA UNITED ARAB EMIRATES INDIA

EUROPE

GREECE ITALY

PORTUGAL

SPAIN

UNITED KINGDOM

NORTH AMERICA CANADA

CAYMAN ISLANDS

MEXICO THE BAHAMAS

UNITED STATES

SOUTH AMERICA

ARUBA

MARKETING PREPERATION

INTRODUCTION TO THE BROKERAGE COMMUNITY

Industry-leading videography, photography and drone footage

Matterport footage used to create a 2D floor plan

Professional copywriting for brochures and MLS description

Professionally printed property flyer and brochure

Prelaunch campaign to created targeting specific neighborhoods

Develop property website

Send pre-MLS email to subscribed Berkshire Hathaway HomeServices

List property in Multiple Listing Service

Promote property at Berkshire Hathaway HomeServices California

Properties office meetings

Publish dedicated property website and include in marketing

Send ‘Just Listed’ email announcement to sphere, industry, & top agents

Host catered broker preview

Promote listing to top buyer’s agents

Promote to our international Berkshire Hathaway Community: Luxury Collection, Canada, Dubai, Italy, UK, Portugal, Spain, Greece, Mexico, Bahamas, India and New Development

INTRODUCTION TO THE PUBLIC

Schedule & host open houses

Host catered neighborhood preview

Launch property video and/or virtual tour on social media channels

Enhance listing on Zillow.com with Zillow Walkthrough

Promote property on social media accounts

Launch of 7-Day digital advertising campaign via Chalk Digital Launch of 7-Day digital advertising campaign on ThisIsLiving.online

Streaming Digital TV Commercials reaching TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!

Promote on the Berkshire Hathaway HomeServices, Luxury Facebook Group & Luxury International Chatter Group Launch Party to Neighborhood

HOMESERVICES GLOBAL NETWORK

Berkshire Hathaway HomeServices California Properties listings are strategically marketed to reach an international clientele.

4 Continents, 13 Countries & Territories, Nearly 1,500 Global Offices, Over 50,000 Global Sales Professionals, Over 2,000 Global Commercial Sales Agents, $154.7 Billion in Sales Volume (2022)

BHHSCA AGENT WEBSITE: Homes are featured on my website and social media.

BHHSCAPROPERTIES.COM : The destination for California real estate searches, attracting 700,000+ visitors annually. Language and currency translation.

LUXURY.BHHSCAPROPERTIES.COM : Linked to bhhscaproperties.com, our luxury microsite showcases prestigious homes $1.75MM+ in elite markets.

NEWHOMES.BHHSCALIFORNIA.COM : Linked to bhhscalifornia.com, this microsite features newly constructed homes for sale, past collaborations, and highlights our New Homes Division Specialists.

BHHS.COM : Where millions of potential buyers start their U.S. home search, including the luxury demographic.

REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world.

WORLDPROPERTIES.COM: A place for international buyers to view our listings. In addition, homes are searchable on Proxio.com in 19 languages and 55 currencies.

JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China, and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.

WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Chinese, Japanese, Korean translations).

MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content.

ZILLOW.COM : Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K.

TRULIA.COM : More than 55 million unique monthly house hunters, the majority coming from mobile devices.

FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience.

WeChat: China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US.

NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies.

BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics.

PENTA: A supplement of Barron’s magazine targeting people with $5 million in assets and offers advice on lifestyle, exceptional travel, art and collectibles, private jets and luxury cars, jewelry, watches, and high-end real estate.

PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in the China and Asia Pacific region, touching millions of elite consumers around the world.

NEW HOMES DIVISION

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