Sellers Guide & Home Sale Strategy - Christina Martin Realtor®

MovingForward

WhatsInside

First of all, thank you for considering us to represent you in what is likely one of the most important transactions of your life. Over the years, we have amassed endless resources, cultivated hundreds of relationships, and diligently honed our selling and negotiating skills to prepare ourselves to serve you better than any other agent can. Our nationally and internationally ranked performance speaks for itself.

As we move forward in the process of listing your home, know that each and every one of our resources, relationships, and our expertise is at your service. We start with the Golden Rule in mind, treating others how we would like to be treated. Last year we sold 852 homes and were ranked 2nd worldwide for Better Homes and Gardens Real Estate.

We’re part of the most innovative real estate offices in the Hampton Roads area and we very much look forward to showing you how.

Sincerely,

Better Homes and Gardens Real Estate

Native American Group

Hello,

I was born in Anderson, SC, but have lived in Hampton Roads for most of my life; I’ve lived in Virginia Beach, Norfolk, and now Chesapeake as my home. My background is strongly rooted in marketing and sales. Prior to working in real estate, I worked for local companies like the Virginia Symphony Orchestra and Care-A-Lot. I attended Liberty University where I graduated with a degree in business and communications, focused on a specialty in digital marketing and advertising. I am a skilled negotiator with over 6 years of experience in marketing, sales, and digital advertising. After receiving my degree, I looked for a way to apply my expertise in a more personalized way.

Buying or selling a home is life-altering, which is why you want the right real estate agent by your side. Even an investment property can have a profound effect on your life’s story - when chosen correctly, it becomes long-term financial freedom and a vital part of your well-diversified portfolio.

Choose to work with me, and you’ll have access to the entire team at Better Homes and Gardens Native American Group as well as working with my personal team who are here for you as much as I am Your team and I strive to help every client experience the financial stability, security, and success that real estate can provide. Our expertise lies in helping clients get the home they want by handling the big (and small) details thoroughly. Whether a buyer, a seller, or an investor, we think of our clients as family. Lean on me, I’m here to keep the process fluid, successful, and as low stress as possible. Call me your local guide to the housing market here in Hampton Roads.

"Let Me Take Care Of It!"

It can be tempting to consider selling your home on your own. But today’s market is at a turning point, making it more essential than ever to work with a licensed real estate agent. Here are five key ways a professional can help you.

1

I Follow the Latest Market Trends

With higher mortgage rates and a growing number of homes for sale, today’s housing market is showing signs of a shift back toward more pre-pandemic levels. When conditions change, following the trends and staying on top of new information is crucial when you sell.

That makes working with an expert real estate advisor critical today. They know your local area and follow national trends too. More importantly, they’ll know what this data means for you, and as the market shifts, they’ll be able to help you navigate it and make your best decision.

2I'll Help Maximize Your Pool of Buyers

Real estate professionals have a large variety of tools at their disposal, such as social media followers, agency resources, and the Multiple Listing Service (MLS) to ensure your house is viewed by the most buyers. You don’t have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.

4

Today, more disclosures and regulations are mandatory when selling a house. The National Association of Realtors (NAR) explains it best, saying:

“

Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. . . . there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.”

A real estate professional knows exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. They’ll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own.

I'm a Trained Negotiator

If you sell without a professional, you’ll also be solely responsible for the negotiations. That means you’ll have to coordinate with the buyer, the buyer's agent, the inspection company, and the appraiser. Instead of going toe-to-toe with these parties alone, lean on an expert. They’ll know what levers to pull, how to address all concerns, and when to get a second opinion.

The buyer, who wants the best deal possible

The buyer’s agent, who will use their expertise to advocate for the buyer

The inspection company, which works for the buyer and will almost always find concerns with the house The appraiser, who assesses the property’s value to protect the lender

5

I Know the Right Price for your House

Real estate professionals know the ins and outs of how to price your house accurately and competitively, so you don’t overprice or underprice your home for the shifting market. NAR explains it like this:

“

A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price.”

Bottom Line

A real estate agent has essential insights you’ll want to rely on throughout the transaction. Don’t go at it alone. If you plan to sell, let’s connect so you have an expert on your side.

Making the Most of Your Listing

There are many components to bringing your home to market. I will coordinate & guide you through each of these as we prepare to sell:

Provide expert opinions regarding improvements and/or repairs and the return on investment

Prepare and complete all listing and disclosure documents

Electronic Transaction Management and Risk Management

Provide Project Management for all inspections as well as repairs/upgrades

Provide staging, repair, and design consultation

Provide professional photography and video of your home

From consultation to closing, I'm available for you every step of the way. I'm a full-time agent, and I'll work with you to get your home sold on your timeline for the highest price possible. Put my experience, knowledge, service, and professionalism to work for you.

Trusted Vendors

Choosing Your Team Wisely

I understand the time it takes to find reliable resources, so I've done the research for you. I pride myself on providing you with the resources you need to make the home selling process easier and stress-free. These trusted vendors are here to serve you for your every need during your home selling process. As part of my services as your real estate agent, you'll have access to my carefully curated list of preferred vendors in Hampton Roads.

These vendors were chosen because they have proven themselves to provide my clients with top tier professionalism, and excellent quality services. Some I have had the opportunity to use myself in my own home. Choose to work with me, and you'll have access to this incredible list of vendors ready to provide their services to you.

Trusted Vendors I Can Provide:

Accessibility/Home Modifications

Appraiser

Brick Mason Electrician

Exterminating Company

Exterior Powerwashing

General Contractors

Home Inspectors

Home Staging

Home Warranty

HVAC

Indoor Air Quality

Lawn Care

Locksmith

Mold Removal

Mortgage Companies

Pool and Spa Service

Management

Title Companies

JustListed toJustSold

Exceptional Marketing

Digital marketing is my top priority when listing and advertising your home. Your home will be posted on social media platforms like Facebook and Instagram, and search engines Google. I use exceptional ad copy to keep your home relevant to buyers throughout your home selling process. Your home will be marketed with traditional marketing as well, including; flyers, direct mail, print marketing.

Your home will be listed on the Multiple Listing Service (MLS). The MLS will pump your home and all our great media and ad copy out to great websites places like Zillow, Realtor.com, HomeFinder.com, just to name a few. The moment your property hits the market, EVERYONE will know about it.

I offer a comprehensive photography package of your home, fully paid for. We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

I'll coordinate a home stager or give you valuable advice on staging your home. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

I'd also put an open house on the books as soon as your property is on the market and with full advertising. Events are very important for property marketing, a chance for people to actually set foot in your home, and I take that opportunity seriously. We’d advertise our event, you’d have the full complement of flags and signs.

Your home will be advertised with a luxury sign and post in your yard.

WE ALREDY HAVE BUYERS! Utilizing the most advanced marketing and lead generation, we already have buyers who are ready to buy and looking at your homes like yours. I work with a specialized team of experts to utilize the most effective advancements in programming, digital marketing, and customer support. This way, your property gets viewed by people who can afford to buy it NOW. Put the name of Better Homes and Gardens to work for you.

SettheStage

Leave a lasting impression with home staging. From simple decluttering, to re-arranging home furniture and decor, or up to full-scale styling, staging accentuates all the best features of your home while compelling buyers to see it as their own.