PORTFOLIO
01 / ENSEMBLE
CATALOGUE DESIGN
HOMEPAGE DESIGN
NEWSLETTER DESIGN
35TH LOGO DESIGN
SHOPPING BAG DESIGN
SOCIAL CREATIVES
02 / MARZ-O-RIN
BRANDING
03 / THE FEAST INDIA CO.
FOOD CAMPAIGN
LABEL DESIGN
04 / BE YOUNICK
THUMBNAIL DESIGN
05 / COLGATE
PACKAGING DESIGN
06 / ESKOPOP
LABEL DESIGN
07 / SKETCHES
ROUGH DRAWINGS
Ensemble is a multi-brand luxury fashion store led by Tina Tahiliani Parikh. Here I am responsible for designing newsletters, homepage updates, campaigns, invites, animations, affiliate banners, marketing press materials such as Instagram story or Facebook feed. One of such design was for their summer wedding catalogue.
HomePage is updated thrice a week. The main objective is to make maximum sale. As a result, I created the user interface for this website in such a manner that it emphasises both the luxury fashion designers that we want to promote through the website and the designers that make everyday apparel.
Newsletters are designed every day in order to push the designers for maximum sales. Newsletters are the finest way to keep clients informed about the latest collections from their favourite designers, and they provide a personal touch.
I created these animated email tags to add interest to the designs and to draw attention to what's new, unique, and ready to ship. Clients are drawn to trendy pieces as a result of this.
NEWSLETTER TAGS
Ensemble is celebrating its 35th anniversary this year, and they have organised a campaign to commemorate the occasion.
Ensemble's plan is to partner with one designer every month for an exclusive launch.
I created a logo in order to carry out the campaign. To kick off this campaign, I created two videos including the new Ensemble 35 logo reveal and the ensemble's history.
Link to the videos:
https://youtu.be/NxLQruSREEI
https://youtube.com/shorts/KG9k4SZdLYM
For Ensemble's 35th anniversary, I had to revamp the shopping bag. The objective was to display the brand language along with the new logo.
SHOPPING BAG MOCK-UP
BAG DESIGN
Interacting with consumers through social creatives is a terrific approach to do so. Every day, new creatives are developed to keep viewers engaged. When a new collection is launched, innovative creatives are developed to help market it.
Similarly, this Payal Khandwala collection is matched with accessories that can go with the collection for the outfit, which serves to catch the audience's attention and aids in the sale of the outfit as well as the associated accessories.
BRANDING
This ia a self initiated project to learn more about brand identification.
MARZ-O-RIN is a hypothetical coffeehouse name. The goal was to establish a logo and a brand identity for the company.
I attempted to create a minimalistic look for the brand by giving it a classic appeal.
MARZ-O-RIN serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks.
MARZ-O-RIN
MARZ-O-RIN
To give the logo a minimalistic appearance, the 'O' is placed in such a manner that it makes advantage of negative space by generating a circle-like form without having to use the letter.
Dark, earthy colors, when painted onto the walls in light shades and combined with a little lighting of warm colors, helps the customers relax and want to stay more. Darker shades of red, maroon, warm orange and brown tend to boost the appetite of the customers which is why I chose brick red colour and combined it with black and white.
The typeface 'Pandora Bold' looks like a coffee bean. It has a classic appearance and a retro/ vintage vibe to it.
The Feast India Company is a California-based food truck. They provide real Indian cuisine that may be enjoyed by both Indians and tourists without having to travel to India. The goal of this campaign was to raise awareness about a food truck in California that serves their favourite cuisine. To communicate the point, I chose the most popular cuisines and well-known California sites.
THUMBNAIL DESIGN
Be YouNick is a digital entertainment firm with a significant presence across various social media platforms that produces comedy content with 4.5 million subscribers on YouTube. I create visuals such as thumbnails and channel art for their YouTube and Amazon videos.
THUMBNAIL DESIGN
THUMBNAIL DESIGN
Eskopop is a brand of handcrafted ice-cream popsicles. This was a college re-branding project in which I had to choose an existing ice cream flavour and rework the label. I chose their roasted coconut flavour and rebuilt it in a way that clearly exposes the parts of the flavour, as well as adding symbols on the edges of the label to emphasise that the brand offers a variety of different ice cream flavours.
LABEL DESIGN
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Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. This was a college project where I was given the responsibility of redesigning a Colgate toothpaste label. Here, blue indicates freshness. The graphic visuals show that teeth is completely protected by the colgate shield.
To help rural illiterate people grasp the application, simple minimalistic pictures explaining the procedure of how to utilise the product are also given.
SKETCHES
SKETCHES
