U.S. Personal Coaching Market 2022

The U.S. Personal Coaching Market

Summary  This study examines the $1 billion market for Personal or Life Coaching” services.  This is a market with few barriers to entry and multiple organizations providing “certification”, for a fee.  The number of coaches in the U.S. is growing, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more.  This is a complete analysis and forecast for personal coaching services—the nature and structure of the market, key issues, trends, and operating metrics.

What Is Personal Coaching?  Personal and life coaching represents the largest portion of the market, and it first developed in the United States. The corporate coaching market is smaller in size. Typical customers of career coaching or business coaching include retired persons, people in transition phases of their lives (i.e. those coming to the end of their career or work lives), Baby Boomers, and even college students.  This is a market with few barriers to entry and multiple organizations providing “certification” for a fee. Herein lies the problem. It’s literally “let the buyer beware.” The number of coaches in the U.S. continues to grow, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more.

Coaching Market Top 6 Things  Number of coaches  Market size and growth  Average coaching income  Lack of industry regulation  Unique challenges for Millennial life coaches  Crossover with other segments of the self-help industry

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