Worldwide Sports and Energy Drinks Market Forecast-2024

Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 Bharat Book Bureau Provides the Trending Market Research Report on “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024�under Energy & Health Drink Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

The Global Sports And Energy Drinks Market reached a value of US$ 102.9 Billion in 2018. Sports and energy drinks refer to beverages which replenish electrolytes and carbohydrates in the body while engaging in sports and fitness activities. Sports drinks are widely consumed by athletes and sports enthusiasts as these drinks are rich in chlorides, calcium, sodium, magnesium and potassium. On the other hand, energy drinks contain sugar and stimulant compounds which provide mental and physical stimulation to consumers. Energy drinks can be both aerated and nonaerated which may contain caffeine, amino acids, herbal extracts and sweeteners. As these drinks offer an instant boost of energy, their demand is proliferating across the globe, especially among millennials. Looking forward, the market value is expected to reach US$ 169.7 Billion by 2024, expanding at a CAGR of around 9% during 20192024.

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Global Sports and Energy Drinks Market Drivers: The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide. Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts.

Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles. Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base. Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.

Market Summary: Sports Drinks - Based on the product type, the market has been segmented into isotonic, hypertonic and hypotonic.

- Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.

- Based on the distribution channel, the market has been segmented into, supermarkets and hypermarkets, convenience stores online and others.

Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Energy Drinks - Based on the product type, the market has been segmented into alcoholic and nonalcoholic.

- Based on the type, the market has been segmented into non-organic and organic.

- Based on the packaging type, the market has been segmented into bottle (pet/glass), can and others.

- Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, online and others.

- Based on the target consumer, the market has been segmented into teenagers, adults and geriatric Population.

Region-wise, the market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

- The competitive landscape of the market along with the profiles of key players has also been examined in the report.

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