Global market review of diet trends and weight management
Global market review of diet trends and weight management – forecasts to 2012 PLUS Global market review of healthy convenience food - forecasts to 2012 This exclusive report from just-food provides insight into the developing, and often controversial, industry of dieting and weight management. The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there are still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.(http://www.bharatbook.com/detail.asp?id=46411&rt=Global-marketreview-of-diet-trends-and-weight-management-%E2%80%93-forecasts-to-2012-PLUS-Global-marketreview-of-healthy-convenience-food-forecasts-to-2012.html) It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer its critics and tackle obesity long-term. If this approach is successful, just-food predicts the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012. With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend. Market forecasts are provided to 2012 and brand case-studies are included throughout the report, as are comments from relevant industry executives at companies such as Weight Watchers, NestlÊ and Kraft Foods. At almost 30,000 words, this new report is roughly twice the size of just-food's previous global market reviews. Chapter coverage is as follows: Chapter 1 provides an executive summary. Chapter 2 offers an introduction into the world of dieting and weight management, including the global obesity epidemic, the role of diet foods within the health megatrend and the increasing importance of exercise. Chapter 3 considers a number of branding and marketing issues relating to this market, including portion control, the promotion of exercise, joint ventures with healthy lifestyle brands, targeting children and the rise and fall of Atkins. The chapter concludes by summarising strategies that can help build and maintain consumer trust and confidence. A case study of cereal manufacturer Kellogg is also included Chapter 4 analyses NPD trends in the diet food market, focusing on certain categories that are profiting from growing consumer interest in diet and weight management foods - namely dairy and bakery and cereals. We also look at the ease of following a diet regime, convenience and meal replacements and file:///C|/Documents and Settings/user29/Desktop/Global mar... review of healthy convenience food - forecasts to 2012.htm (1 of 3)7/22/2010 12:15:47 PM