Global market review of Champagne forecasts to 2012

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Global market review of Champagne forecasts to 2012 After a few years of turmoil, with major houses like Mumm/Perrier-JouÍt, Lanson and Taittinger all changing hands, the period from 2006 to 2008 has been a relatively quiet one for the Champagne industry. But the peace has not lasted long. (http://www.bharatbook.com/detail.asp?id=8302&rt=Global-market-review-ofChampagne-forecasts-to-2012.html) The period has witnessed a continuation and acceleration of international sales growth, with 2006 and 2007 both recording double-digit value increases for exports. Even the generally stagnant French market has shown some healthier signs. But the impact of the global economic downturn is reversing some of that growth in late 2008. As Champagne’s major markets slide into recession, the sector’s fortunes are taking a turn for the worse, with key markets like France, the UK and the US particularly badly affected. The big question is how long the gloom will last and how sharp the declines will be. just-drinks does not expect the 2008 sales figures to make particularly happy reading, but things are very likely to get even worse during 2009, when rising unemployment and falling disposable income will make a greater impact on sales. The decline will only be arrested during 2010, and the global market will struggle to return to 2007 levels within the lifetime of this report. This 2009 edition of just-drinks' popular global market review of Champagne outlines the issues facing the industry and we completely revise and update our market estimates - taking into account the recent downturn and likely continuation into 2009.


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