Global market review of blended Scotch whisky
Global market review of blended Scotch whisky – forecasts to 2014 There are few categories that are as international in scope as Scotch whisky. Scotch sells more than a million cases in 20 markets, and more than half a million in an additional ten markets. (http://www.bharatbook.com/detail.asp?id=136305&rt=Global-market-review-of-blended-Scotchwhisky-%E2%80%93-forecasts-to-2014.html) Scotch was in the throes of a golden period, with new markets coming on stream and, until the recent economic crisis, widespread trading-up. The blended Scotch market amounted to 82.5m cases in 2008, according to The IWSR’s estimates. This latest report, at over 30,000 words and including over 100 data tables, is the definitive guide to the global blended Scotch market. It provides a complete review of the major markets, offers forecast data out to 2014, interviews the leading brand players and discusses the major issues that affect this key brown spirits category. Chapter 1 Executive summary Key findings of the report are summarised here for ease of reference. Chapter 2 Scope of the market This chapter provides a review of the key issues affecting the blended Scotch market worldwide. Starting with an overview of regional markets, historic and forecast market volume is provided for the world's major regions and key country data is provided within each region table. The chapter then looks at the structure of the industry, analysing the top ten blended Scotch owners and their respective share of the market. Other key market analysis and insight include: - Recent performance of the market - Candid interviews with Beam Global, Diageo, Bacardi, and Berry Bros & Rudd - Forecasting the future of the market - The discussion that long-term optimism remains Extract: Diageo CEO Paul Walsh told The IWSR: "Longer-term, the future of Scotch can be bright, as long as we do three things. Firstly, we need to work hard to make sure the markets remain open: free trade is essential. Secondly, we need to continue to make sure that we promote the credentials of Scotch and protect its authenticity. The Scotch Whisky Association does a great job in that regard, making sure counterfeits, look-alikes and imposter brands are quickly dispatched. Then we all need to continue to invest in these markets." - A comparison of the opportunity in India and China - The challenges in mature markets file:///C|/Documents and Settings/user29/Desktop/Global market review of blended Scotch whisky – forecasts to 2014.htm (1 of 2)7/22/2010 2:06:46 PM