Conference on 4th Annual Pharmaceutical PLM

Bharatbook

Bharatbook.com announces the inclusion of latest conference on "Conference on 4th Annual Pharmaceutical PLM" conference to be held at 14th - 15th September 2010, BSG Conference Centre, London, UK Key Speakers • Jonathan Deutsch, Director Pharma Development Safety, Licensing and Early Development, Hoffmann-La Roche • Maciej Gil, Medical & Regulatory Director & CIS, Eli Lilly Russia • Mario Maio, Head of Formulation & Process Development , Merck Serono • James Down, Vice President, Product Lifecycle Management, Beckton Dickinson • Ralph C. Schimmer, Global Head Drug Safety Sciences - Metabolism and Cardiovascular, HoffmannLa Roche • Vishal K. Gupta, Director Pharmaceutical R&D, Covidien • Alok Aggarwal, Co-Founder and Chairman, Evalueserve • Alexandra C. Gruber, Director Business Development & Marketing, BIOCRATES Life Sciences • Mike Rea, Chief Executive Officer, IdeaPharma • Peter G Nielsen, Executive Vice President of Pharmaceutical Development and Chemistry Manufacturing & Control, Lifecycle Pharma • Nigel Stoate, Partner, Taylor Wessing • Paul FitzGerald, Owner, Syntropy Medica Pharmaceutical and biopharmaceutical companies are under severe pressure to improve product pipelines, accelerate time to market, and improve margins on existing products, while maintaining strict adherence to quality principles and regulatory requirements. It is imperative that pharmaceutical and biotech companies address these business challenges to stay competitive, increase revenue, enhance profit, and reduce the risk of noncompliance. (http://www.bharatbook.com/detail.asp?id=114680&rt=Conference-on-4th-Annual-PharmaceuticalPLM.html) 4th Annual Pharmaceutical PLM Conference will feature keynote addresses, presentations, case studies and interactive discussions from development to commercialisation, quality control, supplier issues, regulation and inspection. Please be sure to register your participation amongst the industry's elite for this intensive two-day of learning, networking and exploiting business opportunities.

By attending this conference, you will: • Hear from R&D, design, engineering and technical professionals and executives • Recognise the potential benefit of PLM in drug development process • Learn how to achieve target quality profiles and comply with regulatory requirements • Find out how partnerships with technology vendors can maximise value through an efficient PLM implementation • Eliminate inconsistent branding, improve brand communication and enable brand growth • Gain knowledge of how to manage PLM in a patent environment file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (1 of 6)7/26/2010 3:36:05 PM

Bharatbook

Who should attend: Vice/Presidents, Directors, Heads of:• Lifecycle Management • Portfolio Management Research & Development • Strategic Planning Partnering • Licensing & Alliance • Process Chemists, Pre-Formulation • Formulation Clinical Scientists • Clinical Investigators • Brand Management • Patent • Regulatory Affairs Target audience - industry Pharmaceutical companies, biopharmaceutical companies, software vendors, PLM vendors, Analysts, Consultants Day 1 4th Annual Pharmaceutical PLM Tuesday 14th September 2010 09:00 Registration and refreshments 09:30 Chair’s opening remarks Senior Representative Infosys 09:40 Towards an integrated PLM solution for pharmaceutical industry – A perspective • PLM maturity model and pharma challenges • Solution ideation, As Is landscape and business goals • Case study and Infosys credentials Amit Sharma Head, PLM Europe, Infosys Product Lifecycle Engineering Services Infosys 10:20 Lifecycle management begins at phase II • Evaluating commercial probability of success in early-stage portfolios • Evaluating strategic options in phase II • Roadmapping product launch options • What ‘great’ looks like: case studies of brands that managed early Mike Rea Chief Executive Officer IdeaPharma 11:00 Morning refreshment & networking session file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (2 of 6)7/26/2010 3:36:05 PM

Bharatbook

11:20 Developing differentiation, innovation, and long-term growth strategies with lifecycle technologies • Brief introduction on fundamentals of oral controlled release • Product innovation through mechanistic changes in product design • Examining drug delivery technologies as growth driver • Big pharma and generic company perspective • Looming patent losses for big pharma • Examining how emerging markets drive growth Vishal K. Gupta Director, Pharmaceutical R&D Covidien 12:00 Maximising ROI through patent protection strategies • Understanding how to effectively reassess, develop and exploit patent protection strategies • Enhancing market exclusivity and revenue returns over the lifecycles of new drugs • Successful case scenarios on strategy application Nigel Stoate Partner Taylor Wessing 12:40 Lunch 13:40 Enhancing life cycle management through effective pharmaceutical licensing strategies • Examining the licensing process in pharmaceutical industry • Developing effective strategies while managing costs effectively Jonathan Deutsch Director Pharma Development Safety, Licensing and Early Development Hoffmann-La Roche 14:20 Effective brand optimisation • Development of intangible value • Planning for PLM - when is early? And when is too late?

• Best practice methodologies • Yo-yo marketing – the customer IS king • Putting the ‘life’ in lifecycle Paul FitzGerald Owner Syntropy Medica 15:00 Afternoon refreshments & networking session 15:20 Taking the pain out of the launch process • Ensuring consistency of label/graphics design • Examining best of breed approaches to product launches • Removing complexity of PLM Martin Hawkins Executive Director file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (3 of 6)7/26/2010 3:36:05 PM

Bharatbook

Sun Brand Technologies 16:00 Reformulation using new technologies as a strategy to lifecycle management • Examples on how new technology and patent protection can maximise the value of a product.

• How the clinical benefit needs to be balanced to the clinical and regulatory requirements.

• The importance of a timely lifecycle management strategy Peter G Nielsen Executive Vice President of Pharmaceutical Development and Chemistry Manufacturing & Control Lifecycle Pharma 16:40 Chair’s closing remarks 16:50 Networking drinks Take your discussions further and build new relationships in a relaxed and informal setting Day 1 4th Annual Pharmaceutical PLM Tuesday 15th September 2010 09:00 Registration and refreshments 09:30 Chair’s opening remarks Marc Sluijs EMEA Business Development Director Life Sciences Oracle 09:40 Mergers and acquisitions: The need for PLM tools • How does it affect the longer term delivery by the vendors to the customers?

• Harmonising the product portfolio and enhancing visibility across the value chain • Managing portfolio of drug candidates – from research to development and beyond Alok Aggarwal Co-Founder and Chairman Evalueserve 10:20 Optimising life cycle management through efficiency measurements • Explaining why is there a need to measure • Identifying appropriate efficiency measurement tools • Defining the challenges • Exploring some best practice examples Alexandra C. Gruber Director Business Development & Marketing BIOCRATES Life Sciences 11:00 Morning refreshment & networking session 11:20 Panel Discussion: - The role of partnership in implementing PLM software Panelists will identify and understand how partnerships with technology vendors can maximise value

file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (4 of 6)7/26/2010 3:36:05 PM

Bharatbook

through an efficient PLM implementation.

EMEA Business Development Director Life Sciences Oracle 12:00 Managing brands across the four phases of product lifecycle 12:40 Lunch 13:40 Evaluating technical and integration issues in PLM • Understanding the implementation process of PLM solutions • Customisation and configuration issues within the pharmaceutical environment • Configurable packages versus customised PLM projects • Discuss successful PLM strategies 14:20 Presentation to be announced Lorna Brazell Partner Bird & Bird 15:00 Afternoon refreshments & networking session 15:20 Strategic product portfolio life cycle management • Complexity and performance of the Product life cycle process • Key objectives of Product portfolio Life Cycle Management PLCM • Model based PLCM - Conceptual design and structure - Operational concept, Managers user interface und demonstration of case studies • Benefits Matej Janovjak CEO InSysteA 16:00 Managing drug safety throughout product lifecycle management • Understanding the benefit-risk decision making by prescribers and patients • Adaptative design for RMP/REMS based on their outcome • Best practices for developing transparency with safety governance committees Ralph C. Schimmer Global Head Drug Safety Sciences - Metabolism and Cardiovascular F.Hoffmann-La Roche 16:40 Chair’s closing remarks 16:50 End of conference For more information kindly visit http://www.bharatbook.com/detail.asp?id=114680&rt=Conference-on-4th-Annual-Pharmaceutical-PLM. html

file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (5 of 6)7/26/2010 3:36:05 PM

Bharatbook

OR Contact us at 207, Hermes Atrium, Sector 11, CBD Belapur, Navi Mumbai - 400 614, India.

Phone : +91 22 2757 8668 / 2757 9438 Fax : +91 22 2757 9131 E-mail : info@bharatbook.com Website : www.bharatbook.com Follow us on twitter: http://twitter.com/3bbharatbook Please visit our blog at http://bharatbookseo.blogsome.com

file:///C|/Documents%20and%20Settings/user29/Deskto...ence%20on%204th%20Annual%20Pharmaceutical%20PLM.htm (6 of 6)7/26/2010 3:36:05 PM