What is SEO and How it Works

WHAT IS SEO AND HOW IT WORKS

PREPARED BY : Bharatam Gyanam

w w w . b h a r a t a m g y a n a m

INTRODUCTION

THE PROBLEM

"SEO" is an abbreviation for "search engine optimization" In layman's terms, it refers to improving your website to increase its visibility when consumers use giants like Google, Bing, and others to look for services related to your company.

THE SOLUTION

The higher your website's exposure in search results, the more it seems to attract clients' attention to your company.

WORKING STRUCTURE OF SEO

Search engines like Google and Bing use bots to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be an extensive library from which a librarian can retrieve a book (or a web page) to assist you in precisely locating what you're looking for.

The sites in the index are then examined by algorithms, which use hundreds of ranking criteria or signals to determine which order they should appear in search results for a given query.

WHAT IS THE SIGNIFICANCE OF SEO IN TERMS OF MARKETING?

SEO is an essential component of digital marketing because people conduct trillions of searches each year, often with commercial intent to find information about products and services. Search is frequently the primary source of digital traffic for brands, supplementing other marketing channels. Greater visibility and higher ranking in search results than your competitors can significantly impact your bottom line.

What is the best way for me to learn SEO?

Our Periodic Table Of SEO Factors will walk you through all of the essential principles you'll need to know about SEO, including the ingredients for good onpage and off-page SEO and the "Toxins," or strategies that can impair your rankings.