Job specification | Press and Marketing officer

Job Specification: Press and Marketing Officer Company: Bord Gáis Energy Theatre The Role Reporting to the Head of Marketing and PR, the role of the Press and Marketing Officer is to effectively promote Bord Gáis Energy Theatre brand by developing and implementing integrated PR & Marketing Strategies for a programme of varied events at the theatre.

Main Duties and Responsibilities  To develop PR and Marketing campaigns that support marketing and PR objectives  To work closely and as part of the marketing department to implement and monitor marketing strategies that support marketing and PR objectives  To implement agreed Marketing and PR plans  To work effectively and within budget and deliver all deadlines  To source and deliver all elements for all agreed marketing & PR campaigns on time and within budget  To plan, negotiate and book marketing campaigns across: print/ radio/ TV/ outdoor/ online/ digital platforms  To plan, devise and fulfill direct mail and e-zine campaigns (including data extraction and copy writing).  To manage existing and develop key media relationships with all National/ Regional Media outlets with a strong focus on broadcast media  To actively seek and achieve coverage across all media platforms  To write and distribute Press Releases and various required PR material  To devise creative pitches and ideas for PR and Marketing campaigns  To oversee promotions strategy for events  To pro-actively track sales and monitor campaign progress on an ongoing basis  To oversee digital campaigns to tie in with overall PR message with a focus on: YouTube/ Facebook/ Twitter  To maintain & update BGET’s online presence including website, social media and other digital platforms and media.  To evaluate & analyse the effectiveness of PR strategies including media monitoring.  Manage ‘Opening Night’ and ‘Opening Week’ PR and large scale ‘PRESS DAYS’  To work closely with PR and Marketing contacts from each event and generate reports when required  To promote and achieve audience development and access objectives.

Qualifications and Requirements     

Ideally 3+years plus experience in a PR/ Marketing/ Communications role Entertainment Industry and marketing Experience an advantage Ability and Desire to work as part of a team A passion for PR and the arts/ entertainment industry Relevant Third Level Qualification or Equivalent

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Established ‘black book’ of key contacts across media contacts, particularly with key players at radio/ TV and Print High level of proficiency in Microsoft Excel Excellent written/ oral and communication skills

Candidates should submit their CV and a brief cover note to recruitment@bgetheatre.ie by Monday 18 April 2016.