Style Guide and Brand Standards 2025-2026
Introduction
The objective of this guide is to present the “Fenwick Brand” in a consistent way, so that we can project a unified, intentional, and easily identifiable image to the marketplace and various constituent groups.
Using the Fenwick logo(s) and identity colors in a consistent manner is vital to communicating the school's brand. As such, please adhere to all standards in the Fenwick Style Guide.
FENWICK
Our History
Bishop Fenwick High School, the first coeducational Catholic high school on the North Shore, was founded in 1959 by the late Richard Cardinal Cushing, and was named for the second Bishop of Boston, Benedict Joseph Fenwick, SJ.
Originally staffed by the Sisters of Notre Dame de Namur, an international Catholic religious congregation, the school thrived under the Sisters’ deep commitment to education, fostering the dictum principles of their foundress, St. Julie Billiart, “to teach whatever is necessary to prepare the students for life”.
Fenwick remains steadfastly committed to its Catholic educational mission and its core values of Faith, Integrity, Relationship, Scholarship, Tradition, and service to others.
Fenwick is currently the sole co-ed, high school only Catholic School on the North Shore of Boston.
Education For Life
The founder of the Sisters of Notre Dame de Namur, Saint Julie Billiart, proclaimed that an excellent educational experience should teach whatever is necessary to prepare students for life. This mission, embraced by the sisters who first staffed Bishop Fenwick High School, rings true today. We are preparing young people for life.
Who We Are
Fenwick is a Catholic, co-educational, college prep high school empowering all students to seek and achieve excellence in mind, body, and spirit, recognizing their responsibility to serve and to lead.
What We Seek
Fenwick graduates will enter the world prepared, inspired, and able to excel in all they do, embracing the call to make a positive difference in our world.
What We Value
At Fenwick, we put F.I.R.S.T. things first -- Faith, Integrity, Relationship, Scholarship, Tradition.
Identity Colors
The school colors are black and gold. Red may be used as an accent color.
Pantone – 110C
RGB – R: 250 G: 201 B: 39
HEX- #daaa00
CMYK – C: 2% M: 20% Y: 94% K: 0%
Gold
Note: Since 110C is not a standard athletic uniform color, the closest match is Athletic Gold (not Vegas Gold).
Note:
Use Pantone values for offset printing or for a vendor to reference for optimal color output.
Use RGB values for digital outputs.
Use HEX values for web outputs.
Use CMYK values for printed outputs.
Process Black
CMYK 73 / 56 / 76 / 66
Pantone – 193C
RGB – R: 216 G: 0 B: 29
HEX – #bf0d3e
CMYK – C: 8.77% M: 100% Y: 100% K: 1.51% IDENTITY COLORS
Red (accent only)
Black
The headline font is Raleway. The distinctive ‘W” is what sets it apart. Raleway should not be used for the body of a document.
Our secondary font is Gotham. Gotham is primarily used for the body of a document. If Gotham is not available, an alternate sans serif font may be used.
Please note:
Other fonts may be used occasionally within documents for visual effect but not to alter logos or branded marks.
When choosing specialty fonts, they should reflect the school whenever possible. For example, a crayon-type font might be appropriate for a toy drive flyer but not for a standard document.
HEADLINE
Raleway
ABCDFEGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
SECONDARY
Gotham
ABCDFEGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Use of School Name Fenwick Bishop Fenwick High School
School name in print should be referred to as “Fenwick” or in the case of a formal document, Bishop Fenwick High School.
It should not be “Bishop Fenwick,” “BFHS,” or “BF”.
This includes all team uniforms and spirit wear.
Bishop Fenwick
Fenwick Logos
Logos and brand marks are available in black & white and full color formats to accommodate a wide variety of uses and printing/price considerations.
Reproduce logos only from an original digital file (.ai, eps, jpg, png) and do not change proportions.
Teams and clubs will use one of the approved logos or the word “Fenwick” in Raleway on all team/club items, and will not create a non-conforming logo.
School Shield
Primary Logo
For use on official school uniforms and where a more formal or scholarly presence is preferred.
It may be used in full color or black and white. In addition, there is a version with white letters to accommodate a dark background.
It may be used without the word Fenwick above in special cases when the word Fenwick is already being used nearby (such as on letterhead).
Crusader
General Purpose Logo
For use on any general purpose (including athletics) publication, clothing or promotional material.
It may be used with or without the helmet and the cross, and in color or in black and white.
These may be combined with the name or equipment symbol of a specific sport or club to make it unique.
Text as Logo
Any General Purpose
For use on any general purpose (including athletics) publication, clothing, or promotional material.
It may be used in any school color or white. In special cases, it may be used in a different color. For example, pink for Breast Cancer Awareness, red and green for Christmas, etc.
The font is Raleway in uppercase.
FENWICK FENWICK CRUSADERS
CRUSADERS
Athletic Logo
Any Athletic Purpose
The athletic logo includes the word Fenwick above (not Bishop Fenwick).
It may be used with no words or with Fenwick above (only in Raleway) and in black and white or color.
Activity Specific
Examples
Logos may be combined with the name or symbol of a specific sport or club to make it specific.
School name in print should be referred to as “Fenwick” not “Bishop Fenwick,” “BFHS,” or “BF”. This includes all team uniforms and spirit wear.
Teams and clubs will use either one of the approved logos or the word Fenwick on all team/club items, and will not create a non-conforming logo.
TRACK & FIELD
Graphic Elements
Fenwick is able to offer the professional educational version of Canva free of charge to the entire school community.
When using Canva, you will find the official Brand Kit, featuring the school colors and logos.
Canva also offers templates to help create and correctly size social media profile icons, posts, and a variety of other publications.
These are samples of our line-drawing icons. They are familiar, uncomplicated, and friendly without being childish. They are representative of icons used on our website and various publications. When choosing icons, consider that they are in a similar style.
Canva
Fenwick’s “Voice”
Our institutional voice seeks to reflect who we are and what we value. Our communications are characterized by a blend of enthusiasm, professionalism, and community spirit. There is a clear emphasis on fostering student engagement, celebrating achievements, and promoting the school's values.
Fenwick’s voice reflects a warm, engaging, dynamic, and studentcentric internal and external presence.
Our goal is to be inspiring, supportive, faith-filled and spiritually grounded as we celebrate and live our mission.
Engaging and Positive
Communications are upbeat, with a focus on celebrating student achievements, school events, and the vibrant school community. The tone encourages excitement and pride, reflecting the school’s positive atmosphere.
Inclusive and Welcoming
Our language is inclusive, ensuring all students, families, and alumni feel part of the Fenwick community. It’s welcoming to prospective families, highlighting the supportive environment and the school's commitment to personal growth.
Mission-Driven
Communications reflect Fenwick’s core values —faith, integrity, relationship, scholarship, and tradition — in alignment with the institution’s purpose. We are intentional about highlighting how the school’s activities connect to its broader mission of holistic student development.
Authentic and Relatable
There’s a balance between professionalism and a relatable, approachable tone that we hope resonates with students, parents, and the broader community. Content often includes personal stories, student testimonials, or highlights from school events, making it feel more like a community conversation than a corporate announcement.
Celebratory and Inspirational
We use our communications platforms to celebrate milestones like athletic wins, academic successes, and community service projects, with a tone of inspiration. Our voice encourages students to pursue excellence and take pride in their work and faith.
Interactive and Student-Centric
Communications invite engagement from the community, such as through calls to action or interactive content. This content often showcases student-led activities, events, and creative initiatives, placing students at the center of the conversation.
fenwick.org
@bishopfenwickhs
Bishop Fenwick High School
vimeo.com/bishopfenwick
@bishopfenwickhighschoolpea7427
@bishopfenwickcrusaderathle3921
issuu.com/bfhs