BFC MANAGEMENT PROPOSAL | 2020 COMMUNICATIONS FOR WOODLAWN UNITED

WHY BFC MANAGEMENT?

BFC Management was founded in 2010 with an unrelenting mission of enriching future generations — one child and community at a time.

As our company continues to grow, this mission remains prominent in our sights.

BFC Management has the team and the tools to help take the Woodlawn United story to new heights through thought-provoking and enriching marketing, media products, and live events.

Our team consists of open-minded innovators that are passionate about bringing communities together. We are committed to excellence and diversity, which is reflected in our team of capable, unique individuals. Everyone brings something invaluable to the table, from experience in marketing, grant writing, programming, event planning, research, and more.

We use our dynamic skill sets to support the execution of contemporary community-focused initiatives, because we know that by listening to community members, we can help foster authentic, lasting change.

BFC Managment and the Woodlawn Foundation share a common dedication: COMMUNITY.

Some say that we do it all. I believe we do all that it takes to make our community better for our children.

— Precious Freeman, Managing Partner

OUR SERVICES

Our extensive research on community dynamics, demographics, race relations, and culture give us an edge in developing your plan to enhance cultural outreach.

WHO WE WORK WITH

We plan and develop policies that promote goodwill and help you achieve your goals for your community.

SERVICES WE OFFER

Q Brand Identity & Collateral

Q Coordination of Media Coverage

Q Corporate and Public Event Planning

Cultural Outreach and Inclusion

Press Release Creation & Distribution

Team Training & Development

Website Design & Content

Workshops & Retreats

WOODLAWN UNITED PROJECT PROPOSAL

01 // LOGO DESIGN & BRAND PACKAGE

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Our process is rooted in thorough research and includes questionairres about your project and goals. This package includes:

• 3 initial logo concepts and 3 final revisions on chosen concept

• Curated and inspired color pallete

• Curated font collection

Final logo is delivered in file formats for printing and use online, including .png, .jpg, .eps and .pdf files. Final logo can be reproduced and infinitely scaled with no loss in quality.

ESTIMATED INVESTMENT:

02 // WEBSITE REDESIGN

BFC Managment designs custom websites with Squarespace, a robust, powerful solution for any organization that wants the ability to update and manage content quickly and easily.

Your custom website will not only be easy to manage, but it will communicate your vision with thoughfully executed creative direction that fuses compelling visuals with strategic copy. Services also include:

• Migration of existing content

• Mobile responsive layout

• Social media channel integration

• Mailchimp integration for email campaigns

• Custom 404 Error Page

• Robust native analytics, or connect to existing Google Analytics

• Custom CSS code and HTML

ESTIMATED INVESTMENT:

03 // CORPORATE IDENTITY PACKAGE

Your corporate identity kit includes:

• Branded letterhead

• Up to 8 personalized business cards

• Envelopes

• Presentation folder or Powerpoint template

• Branded email template

• Visual Identity Standards Manual

ESTIMATED INVESTMENT:

04 // ANNUAL REPORT DESIGN

An annual report is an important extension of your brand’s story. We offer modular design, strong typography, and data visualization that effectively communicates your organization’s story. While making your message easier to interpret, it also showcases your culture and mission to make a lasting, effective impression.

• Up to 28 pages

• Up to 3 charts and/or graphs

• Print and PDF design, interactive links can be added for $180

ESTIMATED INVESTMENT:

BFC Management will:

• Manage your Facebook and Instagram accounts

• Create up to 7 posts per week

• Create unique, personalized content

• Create social media templates

• Provide weekly analytics reports

• Engage on your behalf with your followers by replying to comments under each social media post.

ESTIMATED INVESTMENT:

Note: Content such as photos, videos, calendars of events, and personal schedules would be provided by your team using our streamlined process.

// SOCIAL MEDIA MANAGEMENT

WOODLAWN UNITED PROJECT TEAM

PRECIOUS FREEMAN

Precious Freeman has successfully worked as a strategic planner, marketer, and leader in the nonprofit industry for over a decade beginning first as the Staff Director and Administrator of a multicampus ministry then as the Executive Director of the G.W. Carver Interpretive Museum in Dothan, Alabama. Since transitioning into full-time consulting in 2014, Precious has concentrated on developing and implementing strategies that bring organizational goals and visions to life.

Employing her company’s philosophy of strengthening organizations that help strengthen local communities, Precious spends much of her time on spearheading innovative plans of action to help clients with impactful community initiatives. Actively engaged in a variety of community programs and activities, Precious currently serves as a Commissioner for the Dothan Housing Authority and as a member of the National Association of Housing and Redevelopment Officials (NAHRO) National Commissioners Committee. She also serves as a Board Member for numerous organizations, including BBVA BankDothan Market, Wiregrass Hope Group, and Blueprint City, Inc.

Precious is a member of Class I of the Alabama Leadership Initiative and has served on the Alabama Leadership Initiative’s Selection Committee for three years and its Advisory Board since 2019.

AUDREY JOHNSON

Audrey Johnson joined the BFC Management Team in 2019 with skills in Copywriting, Content Management, Grant Writing, Public Relations, Social Media, and Journalism.Her work has appeared on Travel Channel and she has written about brands and destinations including: Indeed, Hilton, SmallCakes, APC Paris, Visit Emerald Coast, and more. As a volunteer and advocate, she has raised funds and spread awareness for Autism inclusive classrooms.

Audrey holds a Bachelor of Science in Sociology from Troy University Dothan. She currently lives near Panama City, FL with her family and two cats that won’t stop eating the houseplants.

DELIA JALOMO

Delia is a multi-disciplinary freelance graphic and web designer who has worked as a strategic partner with BFC Management since 2016 with strengths in art direction and typography. Boasting an impressive 13+ years of intense work experience in media and marketing design, she’s worked with some of the largest brands in the world. Notable clients include Nordstrom, JetBlue, Michaels, American Airlines, Cisco, and PepsiCo.

With a broad range of creative and strategic experience, she strikes a precise balance of elegant design and practical business savvy that ensures your collateral pieces are as as effective as they are eye-catching.

See these case studies to learn more about what we can do.

Blueprint City Case Study

Building a Better Dothan

POTENTIAL

Working with us means you’re more than just a client — you’re a partner. We will work diligently to achieve your initial goals, but rest assured we will never stop striving for continuous improvement and progress. You’ve provided the concept, and now we’re ready to be your right-hand in transforming that concept into sustainable, impactful change for your community.

Collateral that Connects

BFC Management will take key messaging of Woodlawn United’s values and use imagery from within the community for a holistic representation of the mission across online and print channels.

Colors will be inspired by community artwork, paired with the emotive and expressive photography to highlight the spirit of community.