Energy Drink, has vitamins and a citrus flavor. HYDRIVE X, Antioxidant Energy Drink, has antioxidants and a mixed berry flavor. HYDRIVE E, Endurance Energy Drink, contains electrolytes and a Lemon-Lime flavor. These products will be packaged in HYDRIVE’S new proprietary 15.5 oz. “gripper” PET bottle. HYDRIVE’s spring water energy drinks will also come in this new bottle, which is 38 percent larger than the previous size.
Eldorado Organic Vitamin Water – Eldorado Natural Spring Water launched its new line of Organic Vitamin Water at Colorado’s largest event, A Taste of Colorado, over Labor Day weekend. More than 500,000 attendees were the first to taste the new product. Albertsons has taken it on in its 45 Stores in the Denver market in October, and it is also offered at other local retail outlets. Eldorado is planning on adding two new flavors to its line in early January 2008.
Bot – Recently launched in Princeton, N.J., bot is an all-natural, low-sugar fortified water for kids that is currently launching nationwide at Whole Foods. With 75 percent less sugar than leading kids’ juices and beverages, bot is aimed at parents who are looking for a healthy, yet tasty, way to keep their kids hydrated. Bot is available in three flavors: grape, berry and orange. It contains no artificial flavors, sweeteners or preservatives. Clocking in at 40 calories per 12 oz serving (1 bottle), bot has only 9 grams of sugar and is fortified with vitamins B3, B5, B6 and B12. bot is proud to be a member of the committed environmental association 1% For The Planet.
Water Sensations – Water Sensations, the first clear liquid flavor enhancer for water, was first introduced regionally in 2005. The product now has distribution in 4,300 stores nationally with accounts including Target, Kroger, Food Lion, HEB, Giant, Cub Foods, Supervalu, and Hy-Vee. Water Sensations come in "liqui-packs" – 12 count and 16 count cartons – and are available in 6 natural fruit flavors with zero calories, sugar (sweetened with sucralose), carbohydrates, caffeine or artificial colors. Snapple – As more people look for beverages that offer a one-two punch, Snapple has introduced Antioxidant Water and LYTeWater to take drinking water to the next level. For those looking to add a healthier boost to their traditional bottled water, the zero calorie Snapple LYTeWater line is enhanced with electrolytes and minerals. Snapple Antioxidant Water features seven unique flavors inspired by nature's "superfruits," including pomegranates and açai berries. PROTECT has Tropical Mango and Orange Starfruit flavors; DEFY has Raspberry Acerola and Grape Pomegranate flavors; AWAKEN has Strawberry Açai and Dragonfruit flavors and RESTORE has Agave Melon flavor. The LYTeWater introduction complements the Snapple Antioxidant Water line, a mineral enhanced water with electrolytes from magnesium, manganese, calcium and zinc for premium hydration. These products are available in 1 L and 20 oz. single bottles, and 20 oz. 6-packs nationwide.
BEVERAGE SPECTRUM // NOVEMBER – DECEMBER
Jones Soda – Jones Soda Company is now producing 24c. These vitamin-enhanced waters are high in Vitamin C and balanced to provide a full day’s worth of essential vitamins and electrolytes. 24c is sold in 20 oz. bottles in six flavors: Lemon Lime, Mandarin Orange, Tropical Citrus, Peach Mango, Berry Pomegranate, and Cranberry Apple. 24c is sweetened with pure cane sugar and is free of high-fructose corn syrup. With significantly more vitamins than any other enhanced water currently on the market, 24c is also available as an effervescent drink mix, giving consumers a choice that no other vitaminenhanced water on the market offers. In addition, for every bottle of 24c sold, the company donates $0.25 to Vitamin Angels, a non-profit organization with a mission to prevent vitamin deficiency-caused blindness by distributing
vitamin A to at-risk children throughout the world. National Beverage Co. – National Beverage Corp has unveiled Asante, a line of nutritionally Enhanced Flavored Waters. Meaning “To Health” in Italian, Asante is a new enhanced water and sports drink with a refreshing fruit flavored taste designed to promote health in 5 functional areas: Replenish, Mental Clarity, Stamina, Immune and Energy. The mix of vitamins, minerals and bioactive compounds is blended with natural fruit flavor and sweetened with Crystalline Fructose for maximum flavor and a reduced caloric content. Each flavor has only 50 calories per 8 oz. serving. Asante’s all natural flavors are preservative free and available in a resealable 20 oz. PET bottle. Acquaclear – Acquaclear is proud to have successfully introduced a line of flavored natural fruit drinks to Philadelphia and its surrounding communities. Acquaclear’s flavored waters come in five natural fruit flavors: cherry, strawberry-watermelon, tropical fruit, peach and or-
Owater – Owater recently added coconut to its Infused Owater line. Both the Original and the Infused lines are now in 26 states and grocery authorizations are coming fast. The company recently added electrolytes to all of its Owater flavors, but still has no artificial sweeteners, no fructose and no coloring; just pure water with natural fruit flavor that's bright-tasting, but not sweet. Available in strawberry, peach, lemon & lime, wildberries and mandarin orange. Infused Owater, introduced in the end of 2006, has begun to take off. With added caffeine energy, antioxidants or electrolytes and a little pure cane sugar to make the fruit flavors just sweet enough, and only 35 calories a serving, Infused’s flavors include blueberry, lime-lemon, strawberry, peach-mango, and the new coconut. Watermark Innovation – Watermark has pioneered a new cool water category: a water that is delicious with a cool taste sensation. PURE COOL is now in Acme supermarkets in 4 states (NJ, DE, MD, PA) and in Jewel supermarkets in Chicago (both SuperValu accounts). PURE COOL is a full-flavored, cool water with zero calories, sugar, fructose, corn syrup, artificial
Inov8 Beverage Co. – Inov8’s HYDRIVE, the pioneer of the healthier energy movement with its first-to-market line of low sugar, non-carbonated, spring water energy drinks, is launching a line of nutritionally-enhanced energy drinks – in vibrant colors. HYDRIVE V, Vitamin
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sweeteners or preservatives. Delivering the purity of water with patent-pending natural flavor blends, PURE COOL is available in two still varieties, Triple Chill and Tropical Tiki, in 16 oz. PET bottles and two sparkling varieties, Mojo Cool and Pear Ginger-Ice, in 12 oz. glass bottles.
2007
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\\ BEVERAGE SPECTRUM
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