Beverage Spectrum Nov-Dec 2007

NOVEMBER – DECEMBER 2007

FLAVOR &

FUNCTION FIGHT THE BOTTLED WATER BLUES

ALSO THIS ISSUE: NACS IN REVIEW 42 NEW PRODUCTS!

NOVEMBER – DECEMBER 2007

vol.

5 // no. 7

38

26

Cover Story

26 // FUNCTIONAL SOLUTION

Departments

8 // BEVSCAPE

How do you fight Bottled Water’s

Rockstar 21 gets the hook, while Miller

midlife crisis? Add a bit of flavor.

and Coors get together.

12 // CHANNEL CHECK

Features

CSDs – not such a weakling, after all.

36 // NACS SHOW 2007 14 // NEW PRODUCTS

Lots of energy in the ATL this year.

Lots of spirits, lots of dair, and a ton of new juices to look at during year-end.

42 // PREVIEW: FANCY FOODS WEST

38 // PROMOTION PARADE

Now leaving for San Diego...

Anheuser-Busch goes green, fans get bobbleheads, and milk plans its whole year.

Columns

4 // THE FIRST DROP Pencils ready – News Quiz!

6 // PUBLISHER’S TOAST Barry talks turkey, and it’s all relative.

Beverage Spectrum (USPS 024-552) is published monthly with combined issues in January/February, May/ June, July/ August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsid-

24 // GERRY’S INSIGHTS

iary of BevNET.com, Inc. One Mifflin Place, 3rd Floor, Cambridge, MA 02138. Periodicals postage pending at

How the Dr Pepper Snapple Group

Boston, MA and additional mailing offices.

could be a winner

POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, One Mifflin Place 3rd Floor, Cambridge, MA 02138-9917.

NOVEMBER – DECEMBER

2007

\\ BEVERAGE SPECTRUM

3

THE FIRST DROP

ook, it’s been a long year. Rising gas prices are hurting distributors, the dollar is in such bad shape that in Canada it’s actually worth less than a dollar, and Clearly Canadian spokesman Steve Nash suffered a horrible endorsement injury when he chipped a tooth right before game time.

You don’t want to hear me prattle on about choosing the right products or making environmentally conscious decisions, right? You just want to sit by the fire, crack a green tea energy drink, open up your Beverage Spectrum and take our first annual*….

4. Recently deceased Gatorade Inventor Dr. J. Robert Cade, while perfecting his product, once drank: a. Gator blood b. Okefenokee Swamp Water c. Urine 5. Recent reports about miracle ingredient açai revealed… a. Facial applications can cure freckles b. Some of the native Brazilians who have long used it as a dietary staple can no longer afford it c. It tastes a lot like cranberry juice

2007 BEVERAGE NEWS QUIZ *By annual, we mean, maybe including a little bit of the year before, too…

1. Upon receiving a $670 million investment from the Tata Tea Company, Glaceau founder Darius Bikoff referred to his longstanding group of independent beverage distributors as… a. “the Glaceau network” b. “the Verizon network” c. “the Teamsters” 2. Upon being bought by the Coca-Cola Co., Inc. for more than $4 billion, Glaceau products… a. Will no longer be allowed to be distributed by many members of the “Glaceau network,” resulting in numerous lawsuits being filed against the company b. Were re-branded “Fruitopia” c. Had their labels printed on dollar bills 3. This fall, a Rockstar Energy Drink brand ambassador was dismissed after… a. he failed to speak encouragingly of RockStar 21, even as it was being pulled from shelves b. he hired a trade show booth model weighing in excess of 104 lbs. c. he drove his official Rockstar truck under too low a bridge on the Long Island Expressway

6. Beer makers are facing financial turbulence due to… a. a hops shortage b. the planned release of the “Sex in the City” movie, which will drive everyone back to the Cosmopolitan c. the revelation that there will not be a Led Zeppelin tour this year

10. Which of these is not a beverage? a. G2 b. C2 c. U2 11. Which of these is not a Monster Energyowned brand? a. Monster Energy BFC b. Java Monster Big Black c. Subtle Monster Inoffensive 12. More than a year after being purchased

by PepsiCo, Izze is now… a. A slightly larger brand than it was before being purchased by PepsiCo b. Just another four letter word, like SoBe c. Very, very quiet

S

Y

PB

U IGN

When you’re done, have a great new year! We’ll see you on the other side,

7. Coca-Cola CEO Neville Isdell recently: a. Announced he was stepping aside for President Muhtar Kent b. Revealed he is, indeed, a reader of this magazine c. Laughed evilly when told he was being sued by “The Glaceau Network.”

8. Which of these companies did not file for bankruptcy this year? a. Bravo b. LeNature’s c. Universal

Higher Milk Sales.

No Sweat.

Tfmm!npsf!njml!boe!sfxbse!zpvs!dvtupnfst!xjui!gsff!uxp.xffl! usjbm!nfncfstijqt!gps!uxp!njml!dbqt-!sfeffnbcmf!bu!Dvswft/!!

Qmvt-!uif!dibodf!up!xjo!gvmm!nfncfstijqt!cz!foufsjoh!njml!VQDt! pomjof/!Uif!qspnpujpo!svot!Nbsdi0Bqsjm!3119/!Bmm!zpv!offe!up! ep!jt!qptu!uif!jo.tupsf!nbufsjbmt/+ Dbmm!zpvs!qspdfttps!ps!BEB!sfqsftfoubujwf!opx-!ps!dbmm!uif!!

NjmlQFQ!ipumjof!bu!2.911.:56.NJML/

9. Anheuser-Busch has introduced a “Chelada” made with Budweiser or Bud Light and Clamato. According to Budweiser marketing executives, Clamato has a “little _____ of clam in every sip.” a. piece b. dash c. odor

Answers: 1,a. 2, a. 3, c. 4, c. 5, b. 6, a. 7, a (although he MIGHT read this, and probably should!). 8, b (they filed in 2006!). 9, b. 10, c. 11, c. 12, trick question! All of the above!

4

/08

15 01/

Okay, who’s been paying attention?

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

©Curves International Inc. Curves is a registered trademark of Curves International, Inc. *Final offer is subject to change.

©2007 America’s Milk Processors. got milk? ® is a registered trademark of the California Milk Processor Board.

PUBLISHER’S TOAST PUBLISHER Barry J. Nathanson bnathanson@bevnet.com EDITOR Jeffrey Klineman jklineman@bevnet.com ASSOCIATE PUBLISHER John McKenna jmckenna@bevnet.com

The Turkey, Uncle Sammy and Me here have been a lot of milestones lately.

On the Sunday after Thanksgiving, my family celebrated my mother’s 90th birthday.

Thanksgiving fell on the same day as my sister’s 61st and my son’s 18th came the next day. So we have been in a festive mood. This window in time has always been one of reflection and appreciation of good health, happiness and success for my family. I hope it was for all of you, too.

In attendance was my mother’s 92 year-old sister and her 88 year-old brother. Hooray for great gene pools! But too bad about cruddy memories: at the party, Uncle Sammy once again asked me to explain exactly what I did for a living. He remembered that I was involved in beverages, but didn’t know the capacity. For the hundredth time, I explained that I published a magazine that covered the retailing and distribution of the beverage products that adorn the shelves, coolers and vending machines he shops at. I detailed my readership, and their thirst for information and understanding to make the proper decisions about which brands would be on the trucks and in their stores. I told of the coverage we give to the various categories of products that shape the industry. I went on and on. Sammy laughed at me and said,for the hundredth time, “So, you’re not really in the beverage industry, nu? You publish a magazine?”

Sammy, I beg to differ. The role that Beverage Spectrum and BevNET (I didn’t dare to try to explain the online aspect of our business) serves

is an important aspect of the industry: to the brands we cover, the stores we reach, the routes to market we influence. We provide knowledge!

Our industry is one of ideas, imagination, risk, creativity, and most important of all, people.

Our role is to help bring it all together. The ability to execute is essential for success. Beverage Spectrum and BevNET are important conduits to achieving that success.

I am proud of the role our company plays serving an industry that all of us love so much.

The relationships we’ve developed, the friendships we’ve made, are the reasons we continue to put out the best products we can.

We are all a part of one of the most dynamic industries on earth. At this time of year, I raise a glass to all of us in the industry to celebrate good health, happiness and success. From John C, Jeff, John M., Adam, Matthew and myself, Happy Holidays!

ART DIRECTOR Matthew Kennedy mkennedy@bevnet.com GRAPHIC DESIGNER Amadeu Tolentino atolentino@bevnet.com PRODUCTION MANAGER Adam Stern astern@bevnet.com BUSINESS MANAGER John Schinn jschinn@bevnet.com SUBSCRIPTION INQUIRIES Adam Stern astern@bevnet.com 617-715-9679 ONLINE RENEWALS & CHANGES www.bevspectrum.com/subscribe ARTICLE REPRINTS (500 copies or more) FosteReprints 800-382-0808 x142

BEVERAGE SPECTRUM PUBLISHING INC. CHAIRMAN John F. (Jack) Craven jack@bevnet.com PRESIDENT & EDITORIAL DIRECTOR John Craven jcraven@bevnet.com

EDITORIAL

Barry J. Nathanson, Publisher

1 Mifflin Place, Suite 300 Cambridge, MA 02138 ph. 617-715-9670 fax 617-715-9671 ADVERTISING 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 fax 212-647-0565

BPA Worldwide Member, June 2007

Beverage Spectrum is published 8 times a year by Beverage Spectrum Publishing, Inc. Beverage Spectrum Publishing, Inc. is a wholly owned

6

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

subsidiary of BevNET.com, Inc., 1 Mifflin Place, Suite 300, Cambridge, MA 02138

Bevscape

WHAT’S HAPPENING ACROSS BEVERAGES

DRINK WITH THE LORD

BUDWEISER UNVEILS NEW DRIVER

CHAPTER ONE

Budweiser has announced that Gillett Evernham Motorsports driver Kasey Kahne will become the next world-class racer to take the wheel of the iconic red Budweiser car when the 2008 NASCAR Sprint Cup season kicks off in February.

"Budweiser has a long and storied history with NASCAR and some of its most successful drivers. We're excited about Kasey's ability to add to that outstanding lineage," said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. "Along with team owners George Gillett and Ray Evernham, we feel the pieces are in place for the No. 9 Budweiser Dodge to contend for NASCAR Sprint Cup championships for years to come."

Budweiser’s longtime sponsorship with champion driver Dale Earnhardt, Jr., ended when he left his race team at the end of last year.

His successor was NASCAR's Rookie of the Year in 2004 after closing out the Cup season 13th in NASCAR points standings. Throughout its history in NASCAR, the iconic Budweiser car has been driven by Terry Labonte, Darrell Waltrip, Bill Elliott, Ken Schrader, Ricky Craven, Wally Dallenbach and Dale Earnhardt Jr. Budweiser has announced its intention to put out several promotional packages and marketing-driven can styles around its new driver.

JONES SODA LANDS NEW STADIUM DEAL In a move that gives the beverage company anchors on both coasts, Jones Soda recently won a contract to provide CSDs and bottled water to the Barclays Center, the new home of the New Jersey Nets, when it opens in 2009.

The independent soda maker, whose CEO Peter Van Stolk resigned last month, is already the beverage vendor for the Seattle Seahawks in its home city, and issued a promotional package of products with flavors like “Dirt” and “Sweat.”

The Nets, long an also-ran to the Knicks in terms of popularity in the region, identified Jones’ underdog status as one of the prime reasons behind the deal. Expected promotional flavors: Bench Warmer. Nothing but Net. Butch Beard.

CORRECTION: A story in last month’s Beverage Spectrum incorrectly stated that Rock Star’s diet brands comprised the second-best selling brand in that segment. Monster lo-Carb is the second-best selling diet energy brand.

8

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

A new company is offering “spiritualwater,” a “crisp fresh purified bottled drinking water that will change your life.” Yes, it’s water for those who want the reassurance of having God with them as they rehydrate.

Featuring a lower-case type treatment similar to vitaminwater, spiritualwater offers ten different prescriptive varieties, including “Defense,” “Balance” and “Formula J.” Instead of Glaceau’s zippy label text, however, consumers of spiritualwater can enjoy one of ten different prayers or hymns.

It’s the perfect antidote to impure thoughts!

CHAPTER TWO On the dehydrating end of the spectrum, Israel’s own Haroz Vintners has come up with The Grapes of Galilee, a set of wines for Christians who seek “a physical connection to their spiritual homeland.”

The Grapes of Galilee are named for – and grown in – the region of Israel where, when crashing a wedding, Jesus is said to have turned water into wine. While that particular varietal was not identified, these bottles include a Cabernet, a Merlot and a Chardonnay.

For a truly assimilated drinking experience, it is recommended that these products be cellared near the Manischewitz.

ROCKSTAR 21 OFF THE SHELF Despite the furor over the potential for retailers to mix up energy drinks and their alcoholic, “energy malternative” counterparts on store shelves, there’s apparently one less product to worry about – although maybe not by intent.

Recently, members of the California Coalition on Alcopops and Youth saluted Rockstar for taking its high-octane adult line, Rockstar 21, off the shelves. Last year, the company was criticized – as part of an ongoing campaign against that class of alcoholic energy products – after a store clerk mistakenly sold the 6 percent alcohol “21” to a juvenile.

Coalition members fear the combination of alcohol and caffeine is likely to fall into juvenile hands due to the similarities in packaging between energy malternatives and their popular energy drink cousins, which are extremely popular among the youthful demographic.

In September, Rockstar notified alcohol enforcement agencies in California and Oregon that it was giving up the license for the product.

Company founder Russ Weiner would not comment on the discontinuation of the product line.

Bevscape

WHAT’S HAPPENING ACROSS BEVERAGES

BEER COCKTAIL: HOW WILL THE MOLSON COORS AND MILLER DEAL AFFECT YOU?

Photo Courtesy of Miller Brewing Company a wholly owned subsidiary of SABMiller

The announced combination of U.S. operations between Molson Coors and SABMiller is still being looked at by federal agencies, but the potential effects are already being discussed in the retailing community at large.

At stake: the potential for the consolidation of operations among the 40 percent of distribution houses who carry either Miller or Coors products, but not both.

With a combination in place, distributors would likely feel pressure from the new entity to carry both sets of products. The two say they expect to realize up to $500 million in savings through the elimination of duplicate costs.

But it could also lead to distributor consolidation, as well: with houses getting either both sets of products to sell or neither one, there could be some trucks up for sale. One side-effect of the merger could also be the loss of some non-alcoholic brands, as truck space would go over to more beer instead of NAs. What’s the ripple effect there? Potentially, the wipeout of smaller tea, water and energy brands, all of which have found their way onto beer trucks as marketers have sought alternative distribution methods. With less space available, there’s the possibility that only the strongest will survive.

Meanwhile, who is looking stronger than ever? Would you believe Coors Banquet?

The full-calorie gold can actually showed sales increases last year – one of the few premium beers to do so in the past few years. A strong retro-marketing push drove what the company called a “high single-digit” sales increase – and Anheuser Busch has planned a similar marketing effort of its own behind Bud, which it will call “The Great American Lager.”

EXECUTIVE MOVES › Dean Foods Company has appointed Rick Zuroweste as Chief Marketing Officer, Dairy Group.

› Heineken appointed Don Blaustein President and CEO, Heineken USA effective October 5th. This followed the decision of Andy Thomas to leave the business. Blaustein had been Senior Vice President of Sales with Heineken USA, a job that will now be filled by Chris Steffanci. Additionally, Kheri Holland Tillman joined the company as vice president for the Amstel Light and Dos

10

Equis brands.

› The National Beer Wholesalers Association (NBWA) announced the following slate of officers for 2007-2008: Aldo Madrigrano, Chairman of the Board; Phillip Terry, vice chair; Larry Del Papa, secretary.

› Molson Coors Brewing Company has named Peter Swinburn as president and CEO of Coors Brewing Company. He succeeds Frits van Paasschen.

› Mix1 beverage company hired Joelle Hoffman as vice president of sales.

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

INSIDER’S VIEW: PAUL RENE In 2001, Paul Rene left behind a 23-year career at Genessee Beer to hook up with the Geloso Beverages Group as its U.S. sales director. At 47, the veteran beverage executive has seen a thing or two in his time: the growth of microbreweries; the creation of malternatives; the consolidation of the distribution business.

Rene’s excited these days about a new line of beverages at Geloso, their O’Sullivan’s Irish Cream and B-52 products; even more though, he’s fired up about the concept these products represent: the near-perfect replication of the flavors of a spirit-based cocktail in a malt-based drink that can be sold under a beer license.

“We’re going to have a liquor set on the beer shelf,” Rene says. “I find that pretty neat and intriguing.”

It’s also happening just in time, some might argue.

The growth of cocktail culture and the microbrewery revolution – as well as the advent in the past 20 years of a vastly expanded portfolio of non-alcoholic drinks – has resulted in consumers who demand variety and originality. And that can be trouble if, as with many convenience stores, you’ve just got a permit to sell beer, Rene says.

“The flavor thing, I think, has really distorted a lot of people’s views – they’re saying this isn’t just a beer world anymore. We’ve got a consumer base that believes it can have any flavor they would like. And that’s changing things.”

The changes aren’t just affecting convenience stores, however. Distributors, manufacturers, and retailers are all finding themselves having to cope with a highly specific consumer base. The idea that a large brewer like Anheuser Busch would go into the business of acquiring brands to fill tiny niches is an about-face from the beer world Rene grew up in. But he’s noticed that at the same time that the demand for variety has gone up, so has the need to prove a product’s salability on a repeat basis.

“I laugh all the time at how many sales you have to make before a brand even has to be considered to have a chance to succeed,” he says. “The product’s been sold already four times before the consumer even sees it – if it sits in the warehouse, on the truck, it’s a bad buy. Let’s face it, if you come out with another 12-pack for a dime less, salespeople aren’t excited about it.”

In the coming year, with the number of brands clamoring to get onto distributors’ trucks, and the hard selling that it takes to get it there, retailers should feel comfortable with anything that’s unloaded, right?

Not according to Rene. “For the retailer, the sharp retailer, the key is going to be picking up something that’s not like anything else. The retailer now is more challenging – they’ve been inundated with new brands, and they need to be really careful.”

Channel Check

november – december 2007 DOLLAR SALES

SPOTLIGHT CATEGORY

THE BIG 3 52 Weeks ending 11/3/2007 For our end of the year spotlight, we thought it might be good to look at the three big beverage powers and check their distribution. What we see here is that they still account for more than $13 billion, and as well as three “billion-dollar brands.” That’s impressive to no end; at least in terms of raw sales dollars, these products alone can dwarf many categories.

So CSD’s might be in trouble, but they’re not going anywhere for a long time.

Coca-Cola Co. Coca-Cola Classic

DOLLAR SHARE

Latest 12

Latest 52

Latest 12

Latest 52

RTD TEA

Dollar Sales

$1,171,672,194

$5,224,139,161

36.2%

36.6%

AriZona

$290,168,600

$430,833,134

$1,920,207,206

13.3%

13.5%

Lipton

$267,283,600

ENERGY

Dollar Sales

8.7%

Red Bull

$665,895,315

35.7%

78.3%

Monster

$465,141,535

46.0%

Full Throttle

$140,948,608

51.6%

Amp

$128,192,134

62.5%

Change vs. year earlier

Change vs. year earlier

Diet Coke

$274,195,332

$1,206,297,988

8.5%

8.5%

Snapple

$133,924,400

20.8%

Sprite

$121,837,934

$560,194,084

3.8%

3.9%

Lipton Brisk

$88,572,410

4.7%

Caffeine Free Diet Coke

$73,987,842

$337,538,535

2.3%

2.4%

Diet Snapple

$84,491,680

-2.2%

Rockstar

$125,585,819

9.5%

$124,019,277

-14.9%

Coca-Cola Zero

$43,829,567

$166,549,309

1.4%

1.2%

Nestea

$67,355,480

82.3%

SoBe

Sprite Zero

$32,879,822

$151,591,580

1.0%

1.1%

Lipton Iced Tea

$52,180,280

-2.2%

Monster Assault

$38,307,085

33.7%

All Other Coca-Cola Brands

$194,108,563

$881,760,459

6.0%

6.2%

Private Label

$34,711,850

11.3%

NOS

$24,213,919

171.9%

Boo Koo

$13,740,283

20.7%

SoBe Essential Energy

$12,379,829

N/A

SOURCE: A.C. Nielson/Citigroup 52 Weeks through 11/3/07 DOLLAR SALES

DOLLAR SHARE

$28,925,550

4,019,681.9%

Diet Nestea

$17,959,970

171.1%

52 Weeks through 11/4/07 SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

Heading Up: NOS

1.9%

JUICE BLENDS

CONVENIENCE/PET STILL WATER

1.5%

Juicy Juice

Latest 12

Latest 52

Latest 12

Latest 52

$1,021,974,568

$4,515,851,285

31.6%

31.7%

Pepsi

$332,189,541

$1,498,833,626

10.3%

10.5%

Diet Pepsi

$178,860,660

$803,357,764

5.5%

5.6%

Mountain Dew

$171,142,319

$752,791,481

5.3%

5.3%

Diet Mountain Dew

$64,321,036

$271,604,156

2.0%

Caffeine Free Diet Pepsi

$47,120,465

$218,819,690

1.5%

PepsiCo Inc.

Nestea Enviga

Heading Up: Enviga

Dollar Sales

$209,545,800

Change vs. year earlier

5.1%

52 Weeks through 10/6/07

SOURCE: A.C. Nielson

Dollar Sales

Change vs. year earlier

Private Label

$644,260,700

24.4%

$518,087,000

3.5%

Sierra Mist

$41,290,321

$186,159,981

1.3%

1.9%

V8 Fusion

$57,768,720

87.8%

Aquafina

All Other PepsiCo Brands

$187,050,226

$784,284,588

5.8%

5.5%

Hansens

$18,995,250

18.6%

Dasani

$452,639,100

6.2%

Old Orchard

$13,991,100

143.8%

Glaceau Vitaminwater

$357,941,200

131.5%

$255,049,700

2.1%

SOURCE: A.C. Nielson/Citigroup 52 Weeks through 11/3/07 DOLLAR SALES

DOLLAR SHARE

Latest 12

Latest 52

Latest 12

Latest 52

Cadbury Schweppes Inc.

$595,454,096

$2,670,984,245

18.4%

18.7%

Dr. Pepper

$137,338,153

$603,978,358

4.2%

Diet Dr. Pepper

$65,862,328

$288,556,729

Seven Up

$46,377,167

$218,932,970

Welchs

$12,760,580

-5.8%

Poland Spring

Private Label

$11,879,180

29.7%

Propel

$195,054,100

-1.0%

Arrowhead

$187,439,900

10.5%

Deer Park

$146,531,200

9.3%

Nestle Pure Life

$121,303,800

46.6%

Crystal Geyser

$107,981,700

17.1%

Juicy Juice Harvest Surprise

$8,947,428

N/A

4.2%

Tree Top

$5,327,839

43.4%

2.0%

2.0%

Tropicana

$4,142,382

-16.8%

1.4%

1.5%

Langers

$3,196,974

179.1%

Sunkist

$44,056,194

$191,861,344

1.4%

1.3%

Canada Dry

$35,729,613

$167,935,870

1.1%

1.2%

All Other Cadbury Schweppes Brands

$266,090,640

$1,199,718,975

8.2%

8.4%

52 Weeks through 11/4/07 SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

Heading Up: Glaceau Vitaminwater

BEER

RTD COFFEE/CAPPUCCINO

Heading Up: Old Orchard

52 Weeks through 11/4/07 SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

SOURCE: A.C. Nielson/Citigroup 52 Weeks through 11/3/07

TOPLINE CATEGORY

VOLUME

52 Weeks ending 11/4/2007

CSD’s

ENERGY DRINKS

$13,509,040,000 -1.5%

$797,312,600 27.2%

BOTTLED WATER $5,157,105,000 10.9%

SPORTS DRINKS $1,696,440,000 5.0%

Change vs. year earlier

Dollar Sales

Change vs. year earlier

Bud Light

$1,443,463,552

4.1%

Frappuccino

$185,406,000

2.8%

Budweiser

$747,061,760

-2.9%

Doubleshot

$26,279,850

-8.3%

$13,781,940

96.6%

$11,855,640

74.2%

Miller Lite

$741,601,792

3.1%

Starbucks Iced Coffee

Coors Light

$651,529,920

4.8%

Bolthouse

Corona Extra

$487,371,328

-0.3%

Doubleshot Light

$10,881,730

82.9%

Heineken

$316,284,352

4.3%

Godiva Belgian Blends

$10,156,360

818.6%

BEER

Natural Light

$296,869,728

1.1%

Cinnabon

$1,682,834

N/A

TEA/COFFEE

$9,329,687,552 3.4%

Busch Light

$216,759,440

2.5%

Private Label

$1,231,490

147.1%

$1,449,951,000 23.0%

Michelob Ultra Light

$208,839,952

1.2%

Hillside

$611,492

252.9%

Miller High Life

$178,817,360

1.3%

Caffe D Vita

$369,224

26.1%

BOTTLED JUICES SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

$3,774,676,000 3.8%

12

Dollar Sales

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

Heading Up: Heineken

52 Weeks through 11/4/07 SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

Heading Up: Godiva Belgian Blends 52 Weeks through 11/4/07 SOURCE: Information Resources Inc.Total food/drug/mass excluding Wal-Mart

NOVEMBER – DECEMBER

2007

\\ BEVERAGE SPECTRUM

13

NEW PRODUCTS Tea

ZOIC can be found in grocery, drug, convenience, and mass merchant stores as well as select fitness centers throughout the United States and Puerto Rico. ZOIC is sold in 4-packs at a MSRP of $5.99 in the health, nutrition and beauty care (HBC) aisles at many major retailers nationwide.

For more information, please call Solis brands at (312) 929-0507.

Sweet Leaf Tea has launched a new flavor, Pomegranate Green Tea. Available throughout the US, Sweet Leaf Pomegranate Green Tea is made with all-natural ingredients including organic cane sugar, organic pomegranate juice, and organic green tea. It is sold in the original Sweet Leaf 16 oz. glass bottle and has only 60 calories per 8 oz. serving.

The average retail price for a 16 oz. bottle is $1.39.

For more information on this product, visit www. sweetleaftea.com or call (512) 328-7775.

Wine Black Box Wines, America’s first super-premium 3 L boxed wine, has announced the nationwide availability of two new wines – the 2006 Italiansourced Pinot Grigio and 2006 California Merlot.

The Pinot Grigio uses grapes sourced from Italy’s Veneto region. The 2006 vintage, displaying floral notes of citrus blossoms, is Black Box’s first Italian-sourced wine. The Merlot uses grapes from a variety of premium California vineyards and displays notes of blackberry, cherry and plum mingled with vanilla and oak. Both products carry a suggested retail price of $19-$20 per box. For more information, call (415) 986-1593.

Dairy Since 1951, Cocio has been Denmark's favorite chocolate milk. An all-natural chocolate milk consisting of only milk, cocoa, and sugar, Cocio is naturally low in fat and free of preservatives or additives. Cocio is sterilized after the bottling process, which allows it to have a shelf life of two years. This unique process is precisely what adds the rich chocolate flavor to the milk, while at the same time limits the fat content to only two percent. More information on Cocio is available by calling CKF Foods at (847) 394-1291.

Yakult is a probiotic dairy beverage that was developed by microbiologist Dr. Minoru Shirota in the 1930s to promote longevity. Yakult is a citrus flavored cultured drink with dairy, and will be sold as a 5-pack in the U.S. The distinctive bottle shape is ideal for refrigeration, keeps the product cool during shipping and is comfortable and easy to hold. Suggested retail price for a 5-pack is $2.99.

This product is available across the country in Asian and Hispanic markets and in major supermarket chains in California. For more information, call the company at (310) 542-7065 Oakhurst Dairy has introduced two new 1% lowfat milks, Cappuccino and French Vanilla. Available in convenient pint size bottles, Cappuccino and French Vanilla are the latest additions to the Oakhurst lineup of flavored milks including 1% lowfat chocolate, coffee, and strawberry. Oakhurst also plans to offer smaller, 10 oz. bottles of regular and flavored milk, including the new French Vanilla lowfat milk, to schools as more and more districts convert paper cartons to kid-friendly plastic bottles. For more information about this product, please visit www.oakhurstdairy.com.

From Solis Brands, Inc., comes ZOIC, a product intended to address the growing consumer demand for healthful and nutritious food & beverage products that are functional and convenient.

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

Mixers Daily’s is announcing the debut of a new line of non-alcoholic cocktail mixers – Daily’s Divines.

Daily’s Divines Chocolate, Cheesecake and A La Mode mixers can be added to any flavored liqueur or spirit to create delicious martini-style indulgent cocktails. Daily’s is supporting the launch with a full plate of consumer and trade support. Point-ofsale materials including z-cards, case cards, and shelf talkers are available to educate consumers about the new products and encourage them to visit the Daily’s website. For more information, please contact Daily’s at (203) 254-8225.

Daily’s is also launching three new Latin-inspired cocktail mix flavors to their extensive family of non-alcoholic cocktail mixers. Daily’s Mango Mojito, Daily’s Caipirinha and Daily’s Blueberry Mojito cocktail mixes are made with real fruit flavors, are shelf stable and are packaged in Daily’s innovative new 1 L pour spout bottle. Daily’s new Latin Mixers will launch at retail in December, 2007. The launch will be supported with a range of POS materials including case cards, shelf talkers, table tents and sell sheets. These mixers will retail for a suggested price of $3.99. Again, for more information, call (203) 254-8225.

2007

version, Sierra Mist Free Cranberry Splash. Line priced with other PepsiCo sodas, these products will be available in 20 oz. and 2 L plastic bottles, as well as 12-packs of 12 oz. cans. Sierra Mist Cranberry Splash will be supported with TV, radio and online advertising. For more information, contact PepsiCo at (914) 253-2950.

Fruit 66, a new sparkling juice product aimed at school-aged children, is the first offering from 4U2U brands. This product is an all-natural carbonated juice that contains only 80 calories, 100 percent of the Recommended Dietary Allowance of Vitamin C, 10 percent of the RDA of Iron, and 10 percent of the RDA of Calcium. The drink was developed with the help of school food service directors and nutritionists throughout the country. It

CSDs Apple Rush has introduced an Organic 100 percent Juice line in six lightly carbonated flavors; Pomegranate, Raspberry, Strawberry, Original Apple, Cranberry and Black Cherry. This is the first USDA Organic line of sparking juice sodas made in the U.S., according to the manufacturer, and will be available at an SRP of $5.99 per 4-pack.

For more information, contact Apple Rush at (708) 389-6625.

For the second year in a row, PepsiCo’s Sierra Mist is getting into the spirit of the holiday season by adding a splash of cranberry to its original lemon-lime flavor with Sierra Mist Cranberry Splash. This time they are also adding a diet

NEW DRINK REVIEWS Caribou Coffee

Marquis Platinum Vitality Drink

Awake Energy Drink

Kid Fuel

Sweet Leaf Pomegrante Green

Hypotonic Performance Sports Drink

Zevia

Cintron Iced Teas

Kaboom Infinite Wellness Juice

Metromint Chocolatemint

Mud Coffee

Potencia Energy Drink

Ex Drinks Aqua Vitamins

Ex Energy Drink

Hype Enlite Energy Drink

Quinoa Gold

Adina Miracle Fruits

Rockstar Punched

Grapze

Game Juice

Via Coco Tangerine

Mozart Chocolate Energy Drink

Bloom Energy Drink

Cocio

Vitamin + Fiber Water

DNA Energy Drink

The Original Mabi Drink

Bionade

Better Than Water

Throwdown Energy Drink

CheRRish

Odwalla Serious Energy

Cuba Herbal Energy Juice

Cricket Cola

Frutzzo Yumberry

Dr. Andrew Weil for Tea

Rockstar Roasted

Special K20 Protein Water

Double Cola

Herbal Mist Yerba Mate

Emmi Cafe Latte

Julmust

is currently distributed to schools in California and becoming available across the US, sold in 8 oz. "squat" cans. The company donates a portion of their proceeds to the School Nutrition Association to help fund scholarships and school nutrition research. For more information, call (866) 929-0066.

From Seattle-based Zevia LLC comes a new, sugar free alternative to diet soda. Zevia is a carbonated stevia supplement offered in three distinctively different flavors - Zevia Natural Cola, Natural Orange, and Natural Twist. Zevia is made with all-natural ingredients without the addition of sugar, fat or artificial sweetener, artificial color or preservatives. The extract from the stevia leaf, also known as “sweet leaf,” contains less than one calorie, has no effect on blood sugar levels and offers up to 300 times the sweetness of sugar.

Suggested retail price for a six-pack of Zevia cans is $5.99 and $1.19 for a single can. For more information, call (206) 505-5555.

Cadbury Schweppes Americas Beverages has introduced new Pomegranate 7UP, a blend of natural Pomegranate flavor added to the crisp, refreshing lemon-lime taste of America's original UNCOLA. Just like original 7UP, Pomegranate 7UP has 100 percent natural flavors and is caf-

feine free. This limited edition product, available in 2 L bottles, will be on store shelves during the holiday season nationwide through Jan. 31, 2008.

For additional product information, please visit www.7UP.com or call (646) 935-4249.

This holiday season select IZZE Sparkling Juices will be donning cocktail attire. IZZE's limited edition silver holiday packaging will be available exclusively at Target in a 4-pack of 8.4 oz. cans in five delicious flavors including: Sparkling Blackberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Pomegranate and Sparkling Apple. Suggested retail price is $3.19. For more information, call (303) 200-5111.

Malternatives From Phusion Projects Inc. comes four maXed, a line extension of the caffeinated malt beverage line four. Four maXed, like Four, contains the controversial ingredient wormwood oil, but the new product is the first 10 percent alcohol by volume caffeinated beverage available and the only grape flavored caffeinated malt beverage on the market.

Pricing varies by state, but ranges between $1.39 - $1.69 per can and $4.99 - $5.99 per 4-pack of 16

Boylan’s Mash

From October 9 to press time.

To see reviews, visit www.BevNET.com

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

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oz. cans. Initial states include Wisconsin, Indiana, California, Arizona, and Nevada. For more information, call Phusion at (888) 402-5247.

131 years ago. This product retails for between $7.99-$8.99/six pack. Popular in Spain’s nightlife scene and beaches, Estrella Damm will continue its push in the U.S. following success across Europe and Asia. For more information, call (212) 584-4291.

Beer United States Beverage, L.L.C. has announced that Black Dog Ale is now offering a variety pack of its most popular brews. The 12-pack includes American Pale Ale, Honey Raspberry Ale and the original Black Dog Ale. The 12-packs are $12.99 $13.99 and available year-round wherever Black Dog Ales are sold – nationwide. For more information, contact U.S. Beverage at (212) 584-4317.

U.S. Beverage is also importing the Les Brasseurs de Gayant line-up of premium, high-quality specialty beers from France into the United States.

These rare, high-quality styles include La Goudale, Amadeus and La Divine. The Gayant Brewery, a family owned independent company founded in 1919 in the Nord-Pas-de-Calais region of France, is the largest independent specialty French brewer.

La Goudale boasts a deep gold color, earthy, fruity aroma and a foamy white head, along with a full malty flavor to mask the high alcohol content of 7.8 percent ABV. Amadeus, an unfiltered wheat beer, is characterized by its light body and strong lemon flavor with a peppery finish. La Divine, the newest addition to the Gayant portfolio, is an abbey beer made with specialty yeasts. La Divine is a “Grand Cru” style that is high in gravity and has eight percent ABV. The three brews are sold in unique 750 mL bottles and retail for between $10.99 and $12.99.

New York City-based International Beverage Holdings USA has begun selling Chang Beer, Thailand’s No. 1 selling beer. Newly formed IBHL USA is the exclusive importer of Chang and is supporting the U.S. introduction of the super premium import with a powerful marketing campaign for on-premise and off-premise customers with a keen focus on the growing number of more than 5,000 U.S. restaurants that serve Thai and Asian Fusion cuisine. In the U.S. Chang is now available in two popular size bottles, 6-packs of 330 mL (11.2 oz.) bottles and 640 mL (22 oz.) bottles. The dark amber Chang bottles feature the distinctive green and gold logo with a pair of white elephants facing each other under a golden fountain. For more information about Chang Beer call (646) 896-3807.

United States Beverage, has also added Estrella Damm to its growing line of imported beers.

Widely recognized as one of the best premium quality beers in Spain, it is brewed at its original headquarters in Barcelona, where August Kuentzmann Damm established the first brewery

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

Spirits Boz Spirits has launched two new additions to its 267 Infusions line, the first fruit-infused, ultra-premium spirits. Introduced last year, these awardwinning alcohols are not flavored, but are infused with fruit and do not contain chemicals or preservatives. Each 267 Infusion offers another surprise: since they have real fruit inside. 267 Infusions’ Tequila Chili Pepper showcases the autumnal-colored fruits visible through the centerpiece-worthy bottle, while 267 Infusions’ Vodka Cranberry is available this winter. Six additional varieties of vodkas, rums and tequilas are available in 250 mL and 750 mL bottles and are priced at $10 and $25 respectively. For more information call (714) 830-0161.

Beam Global Spirits & Wine, Inc. has announced the U.S. launch of Courvoisier Exclusif Cognac. Exclusif was designed as a mixable cognac with a distinctive, mellow and fine taste, and with the revival of the cocktail culture, this product will compete with vodkas and other base spirits in cocktails. Exclusif is a super-premium cognac characterized as a modern take on the classic Courvoisier portfolio, an image that allows the brand to continue capitalizing on the current growth of the super-premium VSOP category. Just under 4,000 9 L cases of Exclusif will be initially introduced into the U.S. and the brand will be available in 50 mL, 200 mL, 750 mL and 1 L bottles. The 750 mL bottle has a suggested retail price of $50.00, but will vary by market. The contact number for Beam Global is 847-948-8888.

Bacardi U.S.A, Inc. has launched Bacardi Peach Red, the newest member of the Bacardi family of flavored rums. Representing the continuing evolution of flavors, this product is infused with the most flavorful part of the peach – the nectar found at the heart, which is intense when ripe and features a rich, red hue. The 35 percent alcohol-byvolume flavored rum has a suggested retail price of $13.99 for a 750 mL bottle and is also available in 50, 200 and 375 mL bottles, along with 1 L and 1.75 L sizes. For more information, call (212) 246-6515.

The Blackmint Distillery and Altamar Brands, LLC have formed a partnership to bring the first authentic Swiss Absinthe to the United States

2007

market in nearly 100 years. The brand, Kubler, is produced in Motiers, Switzerland and the Kubler family has produced absinthe in Val-de-Travers, beginning in 1875. Kubler launched in New York City in late September, and Boston in October.

The Midwest and West will follow after the first of the year. “Swiss Absinthe Superieure Kubler” is liquor distilled with herbs grown in the Val-deTravers. Artemisia Absinthium (more commonly know as wormwood) is the primary ingredient in a formula that also includes coriander, mint, anise and fennel among other herbs and botanicals. It will be sold at 53 percent ABV in the U.S. at $49.99 per 1 L bottle.

Named after Poland's King Jan III Sobieski who saved Europe from the rampaging Ottoman Empire, Sobieski Vodka is entering the U.S. market to overthrow overpriced vodkas. The #1 premium vodka in vodka's birthplace of Poland, Sobieski will carry a suggested retail price of $10.99 for a 750 mL bottle and $19.99 for a 1.75 L bottle, and will be available in major retail stores throughout the U.S. For more information, call (212) 721-2090.

Now available across the country, The Margarita King is the only top-shelf margarita cocktail in a bottle to be awarded the gold three times by the Beverage Testing Institute of Chicago. The Margarita King is shaking things up across America because it uses only premium ingredients: the finest double-distilled Blue Agave tequila imported from Mexico, double-distilled orange liqueur, real limes and lemons, plus pure natural sugar cane. This product sells for between $16 and $18 per 24 oz. bottle. For more information, call (415) 788-6161.

United States Beverage is now importing 26000, New Zealand’s fastest growing vodka. It will be available in the U.S. for the first time beginning in January 2008. Originally launched in New Zealand in 2006, 26000 Vodka is triple distilled grain seamlessly blended with pristine Tasman paleowater for a distinctly unique taste. Created at the end of the last ice age, the water source has been untouched for the past 260 centuries, allowing for 26000 to truly be the most immaculate vodka on the market today. USB will launch all three flavors of 26000, including its signature pure Crystalline, the striking red Raspberry & Lemon Drop, and Lychee -- one of the first of this flavor to be available in the United States. 26000 Vodka is 40 percent ABV (80 proof) and comes in a 750 mL bottle. The price point ranges from $27.99-$29.99.For more information, call (212) 584-4294.

From Foster's Wine Estates comes Boomerang Vodka, the first 100 percent grape-based vodka imported from Australia. Sourced from 100 percent premium Chardonnay grapes from the Baros-

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sa Valley, instead of the standard grain or cornbased vodkas, it is five times distilled, charcoal filtered and bottled close to its source in South Australia, producing a smooth, well-balanced and supple mouthfeel. The Suggested Retail Price for the 750 mL bottle is $19.99. Boomerang Vodka is also available in 1 L and 1.75 L bottles priced at $25.99 and $34.99, respectively. This product is available nationwide. For more information, call (707) 299-3264.

From Pernod Ricard’s Austin Nichols line, Austin Nichols Master Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, have joined forces to create Russell’s Reserve Rye, a handcrafted six-year-old, small-batch rye whiskey. Bottled at 90 proof, Russell’s Reserve Rye has a rich, tawny color with notes of almond and allspice.

Russell’s Reserve Rye will be available exclusively in the U.S. beginning in October in limited quantities. It will be available in a 750 mL at a suggested retail price is $24.99. For more information about this product, call (203) 254-8225.

Heaven Hill Distilleries has released a 1998 Vintage Evan Williams Single Barrel Bourbon. The 86.6 proof Bourbon is matured under the careful supervision of Heaven Hill’s father and son team of Parker and Craig Beam, who monitor the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. The 1998 Vintage will be available nationally beginning in January 2007 at an average retail price of $24.99 for a 750 mL bottle. For more information, contact Heaven Hill Distilleries, Inc. at (502) 413-0220.

Sports Drinks The Gatorade Company, a division of PepsiCo, and Tiger Woods have announced a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. Gatorade Tiger will be available in three new and refreshing flavors inspired and selected by Woods (cherry blend, citrus blend & grape) and will be packaged in a new 500 mL bottle and a 32 oz. bottle. Gatorade Tiger will be the same scientifically proven formula of Gatorade Thirst Quencher and will be similarly priced as well. For more information, call (312) 821-2584.

CytoSport Inc., maker of Muscle Milk and Cytomax Performance Drink, have launched two new products, Fast Twitch Explosive Performance and Cytomax Protein Pure Performance. The Benicia, Calif.-based company is also unveiling new,

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

14 oz. plastic bottle for its category leader, Muscle Milk. Pre-workout, Fast Twitch Explosive Performance will provide 200 mg of caffeine. Post-workout, Cytomax Protein Pure Performance Drink will provide 40 g of protein to aid recovery. These new products will carry a suggested retail price of $2.99 and $3.99 respectively. For more information, call CytoSport at (973) 442-8248.

Juices Coca-Cola North America has announced the addition of new Minute Maid Pomegranate Blueberry Flavored 100% Fruit Juice Blend to its line of Minute Maid Enhanced Juices. Made from a blend of five juices, this product is also enhanced with 50 mg of Martek Biosciences Corporation’s life’sDHA Omega-3/DHA per 8 oz. serving, and along with four other nutrients, helps nourish the brain and body. Minute Maid Enhanced Juices are offered nationwide in distinctive premium 59 oz. PET bottles, featuring an attractive contemporary design and “easy pour” side grip. This product will be supported with a fully integrated marketing program that includes national print and television advertising, point-of-purchase displays, an interactive Web site, public relations and national instore sampling programs. For more information, call the Coca-Cola Co. at (404) 676-1070.

The R.W. Knudsen Family has partnered with The Berenstain Bears for the launch of Sensible Sippers Organic Juice Boxes, available nationwide this Fall. Sensible Sippers are 100 percent certified organic, and they come in convenient and appealing packaging that features classic Berenstain Bears characters, such as Papa Bear, Mama Bear, Brother Bear and Sister Bear. Sensible Sippers are 50 percent juice and 50 percent water, reducing the amount of sugar intake in each serving without compromising on taste. The flavors include Fruit Punch, Banana, Apple and Mixed Berry, the products contain 40 percent fewer calories than regular boxed juices, and Sensible Sippers do not have any added sugar, artificial flavors or preservatives. The suggested retail price for an 8-pack of Sensible Sippers juice boxes is $3.99-$4.49. For more information, call (303) 449-2108.

Snapple has launched a new line of "Good For You" juice drinks that boast unique fruit flavor combinations from superfruits, including all-natural ingredients with added vitamins, and lowcalorie varieties. Snapple Super Premium Juice Drinks are available in four distinctive "Good for You" flavors: Goji Punch and Peach Mangosteen, and low-calorie Noni Berry and Kiwi Pear. Goji

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Punch is packed with Vitamin A and antioxidant Vitamin E. Peach Mangosteen flavor supports a healthy immune system with Vitamin A and antioxidant Vitamins C and E. Low-calorie Noni Berry, derived from the flavors of exotic Polynesian fruit, and low-calorie Kiwi Pear flavor will boost both metabolism and  mood with caffeine and the antioxidant EGCG. Both have 10 calories per serving.

Available in tall, slim 17.5 oz. bottles, Snapple Super Premium Juice Drinks can be found in major retail, grocery and convenience stores nationwide at a suggested retail price of $1.39. For more information, call (972) 673-6688.

Cell-nique is an all-natural, ready-to-drink “Super Green�  95 percent certified organic/vegan beverage that has hit the market as a snack or meal accompaniment. Each bottle of Cell-Nique combines 31 super foods to help meet the daily requirement of 8 – 10 servings of fruits and vegetables, as well as fiber, protein and antioxidants.

The Cell-Nique glass bottles have a Peter Max feel and are marked with a Yantra (symbol) and Mantra (healing words of meditation). Cellnique is available nationwide in five flavors: pomegranate, tropical, kukicha tea, citrus vanilla and apple at a suggested retail price of $4.99 in major upscale grocers, yoga centers, health clubs and more. For more information, call (917) 494-2624.

Ocean Spray has united its classic cranberry with the added nutritional strength of blueberry for its latest 100 percent juice blend: Cranberry & Blueberry. New Ocean Spray 100% Juice Cranberry & Blueberry provides a big fruit taste with no added sugar, artificial colors, preservatives or flavors. Each 8 oz. glass provides a full serving of fruit and a full day's supply of Vitamin C to help strengthen the immune system. This product is currently available in supermarkets nationwide for the suggested retail price of $3.59 per 64 oz. bottle. For more information, call Ocean Spray at (508) 946-7185.

Beginning with its 100 percent-pure pressed nectarine juice, Sun Shower has developed a new fruit juice blend, Turbo-G Superfood, which contains 20 essential nutrients, herbs and antioxi-

more information, call (312) 768-7376.

From Brand X LLC comes KaBoom Infinite Wellness Juice, an antioxidant and vitamin-infused organic juice blend intended for active, healthy lifestyles. Including a vitamin blend, green tea extract, and no added sugar, this product is available in two flavors, Orange Passion and Pomegranate Berry, and is available in 15.25 oz. bottles for an MSRP of $4.69 per bottle. For more information, call (480) 220-5800.

Energy Drinks Redux Beverages LLC, has announced an addition to its line of energy drinks called Brawndo: The Thirst Mutilator. Recently named “One of the top ten movie products we wish we had� by Maxim.com, Brawndo hits retail in December of this year. Officially licensed from the 2006 cult-hit Mike Judge (Beavis and Butthead, King of the Hill) movie Idiocracy, Brawndo is a lemon-lime endurance supplement beverage. Bright green with a smooth tangy flavor, Brawndo refreshes and energizes with 200 mg of caffeine, electrolytes, inositol and guarana. Brawndo will be available in a yellow, 16 oz. aluminum can citing the catchphrase from the movie: “It’s got what plants crave!� The product will retail for $2.49 per can. For more information, call (408) 693-0176.

Coca-Cola-owned Odwalla has added a new energy beverage, Odwalla Serious Energy to its lineup. This product is specially formulated with energy sources the body needs to support a healthy, active lifestyle, while still bringing consumers the nutrition and taste they expect from Odwalla. This product comes in a Tropical Fruit Juice Blend that combines juices – including pineapple, mango, guava and passion fruit, as well as extracts of yerba mate, green tea, and guarana seed, traditionally used for centuries and believed to increase alertness and elevate vitality. Odwalla Serious Energy will be available in 450 mL (15.2 fl.oz) grab-n-go recyclable plastic bottles at a suggested retail price of $3.29. Consumers can expect to find Odwalla Serious Energy on shelves in natural food stores, select supermarkets, and specialty outlets throughout the country. For more information, call (800) ODWALLA. Circle K Southeast Division, a division of Couche-Tard, the second largest independent convenience store operator in North America, has announced the launch of the company’s first wholly-owned, proprietary energy beverage, GazZu, which it developed in partnership with BooKoo Energy. GazZu offers another differentiating fac-

dants. Turbo-G helps enhance energy and endurance while providing the same great taste and nutrition of Sun Shower's other nectarine juices.

Among the nutrients and herbs contained in Sun Shower Turbo-G Superfood are Green Tea Extract, Glucosamine, Guarana, Golden Root, Ginseng, Grape Seed Extract and Goji Berry. Currently available in two sizes, convenient 12 oz. and 28 oz. containers, this product is line-priced with the other seven flavors in the Sun Shower line. For

tor in the expected energy drink kick and tasty flavors in regular energy (citrus), cherry and orangemango. The GazZu logo and design combines a high-tech look with a retro feel to appeal to hip energy drink consumers, both male and female.

The GazZu tagline, “Give me a G,� provides a call to action and a flavor-customizable slogan. For the initial launch, 16 oz. cans of GazZu will be sold exclusively at Circle K stores in the Southeast, Southwest and Midwest United States. They will be line-priced with other energy brands. For more information, call (843) 577-7327.

Skin Industries, "the biggest, littlest clothing company," and Point Blank Beverage, Inc. have teamed up to bring  the world SKIN Lite, a performance drink with only 5 calories and 1 gram of carbohydrates per serving. The skin performance drink is a lifestyle product that is injected with caffeine, ginseng, taurine, guarana, and vitamins b6 and b12. With a citrus-lime flavor base, this product is packaged in 16 oz. cans and carries a suggested retail price of between $1.99 and $2.19 per can. For more information, call (619) 448-4482.

Cuba is an all-natural “herbal energy juice� infused with antioxidants and energizing herbs like

green tea, ginseng, guarana and yerba mate. Each 12 oz. can is expected to cost $1.69; this product will be available nationally. For more information, call Cuba Beverages at (619) 255-8958.

Coffee The Swiss dairy company Emmi International Ltd. has launched a refrigerated coffee product, Emmi CAFFĂˆ LATTE, in the U.S. The only chilled coffee drink in the American market made with real espresso ground from beans sourced in four different areas, Emmi is then blended with other premium ingredients, such as pure sugar and Swiss chocolate, to produce four unique chilled coffee experiences: Cappuccino, Mocha, Macchiato and Light. Emmi CAFFĂˆ LATTE will initially launch in two regional markets: the Great Lakes and the Southeast. Emmi’s 7.7 oz. plastic cup is a tall rendition of the traditional European espresso “demitasse.â€? A pull back foil cover and plastic top allow for enjoying on-the-go. Emmi CAFFĂˆ LATTE is expected to retail for $1.99. For more information on the product line, call (312) 377-4121.

A NEW DAY HAS DAWNED BREAKING BEVERAGE INDUSTRY NEWS DELIVERED DIRECT TO YOUR E-MAIL INBOX FROM

BEVERAGE BUSINESS INSIGHTS s 0UBLISHED TIMES PER YEAR ABOUT TWICE A WEEK s )NSTANT EXCLUSIVE NEWS AND ANALYSIS ON THE MOST VIBRANT SEGMENTS OF THE BEVERAGE INDUSTRY INCLUDING q %NERGY $RINKS q %NHANCED 7ATERS q 4EAS #OFFEES q &UNCTIONAL $RINKS q (IGH %ND "OTTLED 7ATERS s .O HYPE AND REWRITTEN PRESS RELEASES

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GERRY’S INSIGHTS

A Lean, Mean Snapple Machine he planned spinoff of the North American beverage business from confectionery maker Cadbury Schweppes Plc certainly holds the potential to roil the beverage business on this continent. And with last summer’s credit squeeze coming just as the company was fielding bids from private-equity players, it’s not lacked for thrills and chills either – not that the beverage business is exactly somnolent these days itself!

As this issue of Beverage Spectrum went to press, it appeared as though – barring some unpredictable un-squeezing of credit that would put the private bidders back in the game – Cadbury would be proceeding with its Plan B, spinning the beverage unit off to shareholders under the name Dr Pepper Snapple Group Inc. by mid-2008.

There will be ample time in coming months to deal with the implications for Cadbury’s stable of powerful core brands – from Dr Pepper and 7 Up to Snapple and Mott’s. For now, though, it’s interesting to examine the effect of the protracted sale/spinoff process on smaller brands – both inside and outside the company. That’s because, in my view, Cadbury’s unique mixture of assets and needs together create a fertile opportunity for the development of innovative brands in North America.

Let’s first look at CSAB’s assets. First, there’s the rich matrix of brands on both the carbonated and non-carb sides: stalwart Dr Pepper, flavor brands playing in one of the few CSD sectors that’s still growing, and powerful tea and juice brands. That guarantees a certain amount of attentiveness from retailers when the company’s account execs and distributors come calling. Another key asset is the company-owned Bottling Group, a captive distribution arm that guarantees that Cadbury’s brands will receive focus in key markets like Texas, California, New York and parts of the Midwest.

The liabilities? For all its mass of brands, the company still has big gaps in its portfolio, in energy drinks, dairy products, bottled waters and other segments. (We’ll see how well Snapple’s newly launched Antioxidant Water performs

24

in plugging the latter gap.) And as the abortive launch of Accelerade recently proved, the company remains innovation-challenged, particularly when it tries to work outside the CSD realm.

To me, this combination of assets and liabilities opens up two sets of opportunities that could prove fertile for beverage innovation. One is the potential for Cadbury, recognizing its innovation challenges, to establish broad alliances with outside brands in some of these segments.

The company’s reach and infrastructure could offer a fertile avenue for newer brands looking to achieve geographic scope and volume scale.

The company tried that when it teamed with innovative energy player Hansen, which created Monster Energy, to launch an energy line under the Ace brand. At the time, CEO Todd Stitzer noted the pragmatism of teaming with a proven outside player so Cadbury’s own development resources wouldn’t be spread too thin. Although Ace didn’t fare well, that partnership model held considerable promise. Thanks to an active and energetic staff, the company in recent months seemed to be quietly pursuing similar alliances with other outside companies.

Unfortunately, as the sale/spinoff process continued, Cadbury’s beverage execs found themselves barred from entering into any binding financial commitments, rendering many of those negotiations moot. (A quietly rumored partnership with Bravo, for one, might have helped that company stay afloat.) With that stricture unlikely to be dropped before the spinoff is concluded in late spring, some opportunities to deal will likely slip away. Further, a recent downsizing in preparation for the spinoff eliminated the jobs of most of the executives who were exploring those alliances – a considerable brain drain, not that they were empowered to get much accomplished anyway. At some point, Dr Pepper Snapple Group will be back in this game, and it could yield some very interesting partnerships.

Let’s also look at this from the other direction: the chance that smaller brands lurking within Cadbury’s portfolio – think Stewart’s, Nantucket Nectars, Yoohoo, Orangina, new age

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pioneer Mistic – could be pried loose. Many of these brands came with the Snapple Beverage acquisition and there’s little question they’ve been neglected. In a conglomerate that waited several years before turning its focus to a brand like Snapple, it’s not surprising that these got lost in the shuffle. It’s interesting to consider what fate may await these brands. It’s possible that a leaner, more limber Dr Pepper Snapple Group will find a way to re-invigorate them. Even if it can’t, the pressures to maintain a robust-seeming top line may encourage the company to milk them a while more. But if the company decides instead to sell the brands and use the proceeds to pay down debt, it likely would find a line of ready bidders. That would liberate a flock of smaller brands that retain much of their equity and are still important to many distributors.

Bottom line: as the spinoff (or less likely, a sale) approaches completion, Cadbury could prove to be a fertile catalyst to innovation both for the brands it brings into its orbit, and for the ones it allows to slip out of its gravitational pull.

In a market that can always use greater product and marketing innovation, that could be an intriguing, if now overlooked, ancillary benefit of the transaction.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

FUNCTIONAL SOLUTION HOW DO YOU FIGHT BOTTLED WATER’S MIDLIFE CRISIS?

ADD A BIT OF FLAVOR.

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B

ottled water has matured as a category – and it’s got the headaches to prove it.

Retailers, take heart, though: a little flavor and some vitamins will keep the pep in your step.

Last summer, concerns over the use of non-renewable resources in the manufacture and shipping of PET bottles from as far away as the South Pacific, the lack of comprehensive recycling programs for those products, and the “revelation” by PepsiCo on its Aquafina bottles that it comes from public water sources all combined to put the bottled water industry in an uncomfortably hot spotlight.

Recently, the city of Chicago began considering a five or ten-cent sales tax on bottled water. Other municipalities have stopped buying bottles for their employees altogether.

Nationally prominent restaurants have dropped bottled waters from their menus, despite the bill padding those sales provide. For consumers, the “Sigg” refillable water bottle was one of the chic purchases of the summer.

The bad publicity hasn’t halted bottled water’s growth, but it has slowed it down considerably – while the category had been growing at more than 15 percent annually, to more than 8 billion gallons last year, according to Beverage Marketing Corp., Nestle Waters USA CEO Kim Jeffery recently revealed that he projects sales growth ending up 7 to 8 percent this year.

That kind of growth is still nothing to sneeze at, especially given the sorry state of products like CSDs. But the bloom is off the rose: the bad publicity put the industry on the defensive for much of the year, and Jeffery and his cohorts have taken a pugnacious tone with the industry’s critics (although they have also pointed out improvements in packaging that will decrease the category’s environmental impact).

And the environmental impact issue is only the least of their concerns: the most devastating is the idea that the product may be no purer than the water that comes out of most municipal taps. While the industry’s growth has come largely at the expense of CSDs, and not from tap water, now that consumers are drinking more water, if they decide to source that water from their taps rather than retailer coolers, it could drastically hamper the bottled water industry in the years to come.

But if pure bottled water is on the ropes, at least the adulterated stuff is running toward the ring. Well, “adulterated water” might not be the best name for it, but what’s in a name, really?

You can call it “Enhanced water,” “Value-added,” “Flavored,” “Complex” or “Functional.” What you’re really talking about is some sugar, or coloring, or flavoring, or nutritional additions. And these products, ranging from Glaceau’s Vitaminwater and its West Coast doppelganger, Function Water to products like Fruit2O and AromaWater, are hot.

Even better, because of the addition of these other elements, enhanced waters are insulated from the sticky accusation that the same product could be poured out of the tap at home, and it sells at an even higher premium than plain old bottled water, which is often thrown down on pallets as a value-pack loss-leader, anyway. On that financial front, Beverage Marketing Corp. has predicted that “value-added water” will take more than 22 percent of singleserve water dollars by 2011 – an increase of close to 50 percent. While part of that estimate must take into account the

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higher ring of enhanced products, there’s also the potential that the growth will be greater because the product hasn’t yet hit all over the country.

But it’s coming.

STILL SPREADING Upon a recent visit to Manhattan, Frank Harrison, CEO of CocaCola Bottling Co. Consolidated, which covers much of North Carolina and its adjacent states, got a glimpse of what the future could be. Vitaminwater – the prize enhanced water that the Coca-Cola Co. landed for $4.2 billion earlier this year, was everywhere, he said, comparing its presence in New York City to that of Coca-Cola’s flagship Coca-Cola Classic in his home territory.

“In the Southeast we don’t have any kind of penetration yet,” Harrison said of Vitaminwater. “It’s doing extremely well but there’s low percaps and poor distribution.”

Both Coke and PepsiCo chased Glaceau, even though Pepsi already had thrown its own version of Vitaminwater, SoBe Lifewater, onto store shelves.

Since PepsiCo, which has now positioned Lifewater as a value alternative to Vitaminwater, lost out on the company, however, its reaction has served to underscore its understanding of the importance of the functional segment. PepsiCo has come back with a portfolio-based approach, trying to build deeper inroads into the functional arena off its Gatorade platform. While Propel fitness water has arguably been the strongest non-Glaceau performer in the category, its tight association to workout culture makes it hard to extend the brand off the athletic field. So the company has launched G2 – a Gatorade drink with half the calories, intended for the casual user.

Rolled out in early December, the returns on G2 are not yet in. There’s little history of success for mid-calorie beverages (i.e. C2) – but Pepsi has to marshal its forces. It’s likely going to be in for a long fight.

The depth of functional waters is such that its growing as fast among children as it has with adults. Glaceau will roll out a “fridge-pak” of

12 oz. bottles next year, furthering its strategy to be an omnipresent lunch box product.

PAIN FOR INDEPENDENTS The potential growth of Vitaminwater will have its victims, however.

Having Coke yank Glaceau into its own distribution system was a haymaker to many independent beverage distributors.

The move “took the profitability out of one-half to two-thirds of the

could be like a Gatorade situation where “ Tthehisfirst guy in gets all of the share,” Kalil said.

“But basically, a lot of people want to be in it.”

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2007

(independent) companies in the system,” Phoenix distributor George Kalil said recently. But what has been lost in blowback has been regained in opportunity – those same distributors are now in search of another hit; someone will have to gain share soon, either in the form of a next-generation functional water product or something from the tea space.

“This could be like a Gatorade situation where the first guy in gets all of the share,” Kalil said. “But basically, a lot of people want to be in it.”

And they’ll have that opportunity to get in. For functional waters might be even easier to make than the highly-electrolyzed, purified, Aquafinatype stuff. The line between flavor companies and ingredient providers is narrowing – large service providers like Wild Flavors and International Flavors and Fragrances have ramped up their abilities to provide flavor and nutrition combinations to suit an off-the-cuff line extension – and that preparation lowers the barrier to entry for many new enhanced water products – some of which might even be thematically different enough from Vitaminwater to dodge the dreaded “me-too” syndrome.

That kind of flexibility fits into the build-out of SKU variety that industry observers see as the wave of the not-too-distant future. A recent report from Morgan Stanley’s Bill Pecoriello pointed to the magic number of 1,000 SKUs as the target number for many distributors. That ability to

handle variety has to take into account growing fluidity – products quickly coming into and out of the market, a la Japanese beverage culture.

Of course, the makers of straight bottled water are nowhere near close to giving up the business – they understand they should be able to ride the product’s momentum for quite some time. Jeffery has made it clear his company is going to be playing to its strength, which is a portfolio of regional still water brands.

But Nestle has also established itself as the long-term winner of the still water explosion because of its focus on that single product and its innovation in the packaging and pricing sphere. The company appears to have won a six-year, three-way price war with Dasani (Coca-Cola) and Aquafina by continuing to grow its share in the midst of price cuts. And Nestle continues to focus on its arms buildup: “we’ll be building two or three new (bottling) plants a year,” Jeffery told his audience. “Big plants.”

GOING FUNCTIONAL While the success of Nestle would seem to be an argument for the health of still water brands, it also means that the focus for the other two water giants is changing; Coke has channeled the Dasani label into several new functional areas via names like “Refresh + Revive,” “Cleanse + Restore” and “Defend + Protect” – monikers that can be applied to its intended effect on the brand’s shelf space as easily as they can to any biological outcome. In Vitaminwater, the company has the product that can enhance the rest of its functional and flavored portfolio,

one that also features an expanded presence from Coke’s other recent pickup, Fuze Beverage Co. PepsiCo’s approach with Aquafina, still the world’s top-selling water brand, is less geared toward the functional arena so far, but the company does continue to tinker with new flavors for Aquafina Alive, its functional offshoot, as well as Aquafina Flavors and Aquafina Sparkling. And with that Gatorade-based portfolio, as well as its SoBe products, the company has plenty of irons in the fire.

Even Cadbury Schweppes – soon to be Dr Pepper/Snapple Beverage Group – is showing signs of life, releasing a new water product line via Snapple that promises various functions and flavors.

Meanwhile, focusing on the advances of the “Big Three” as they slug it out in the functional arena ignores an existing infrastructure of companies (note Brand News in the following pages) that have been in the business for significant lengths of time. With the loss of Glaceau, many new functional waters have been – or can expect to be – snapped up by other distributors, while others are likely to enter the scene in the coming year. High function nutriceuticals like Borba Skin Care Water and Vitamin + Fiber Water are also due to arrive, and protein and appetite-suppressant products are continuing to thrive.

So there you have it. At the end of the year, functionals are functioning. Flavors are getting pretty tasty. Protein and fiber are satisfying, and vitamins are making for a healthy bottom line. The future might not be so clear, after all.

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BRAND NEWS:

FLAVORED WATER TalkingRain – Seattle-based TalkingRain Beverage Company recently launched TWIST, an all-natural, delicately flavored artesian water with no sweeteners, preservatives, or artificial ingredients. Sealed in a fashionable bottle, TWIST is water with a twist of juice. It comes in four natural flavors, Lemon, Mandarin, Peach and Marionberry; and also four USDA-certified organic flavors Mango Açai, West Indies Lime, Mandarin White Tea and Pomegranate Blueberry. The company worked on the formula with the purpose of mastering the balance of a totally natural, “barely there” fruit flavor. TWIST has a unique, beveled plastic bottle with an easy-to-spot flirty, swirly font. It was recently launched at leading supermarkets and specialty grocers throughout the country.

also bring all the health benefits associated with antioxidants.

Maddie’s Beverage Company – Maddie’s Beverage Co., maker of Wateroos all-natural childrens’ water-filled drink boxes, recently announced that the company has boosted its distributor and retailer network. Wateroos is now available for distribution through United Natural Foods, Tree of Life, Kehe, Nature's Best and DPI-West. Plus, shoppers can now find Wateroos at HEB, Whole Foods (select regions), Ukrop's, Farm Fresh and Bristol Farms as well as at other natural and independent grocers nationwide. And Wateroos soon will be available at Shaw’s, Kings Super Markets and Hannaford.

Wateroos water-filled drink boxes for kids have no sugar, artificial ingredients or sweeteners and no calories. The product is available in four varieties.

Skinny Nutritional – Over 1,000 American dieters recently voted to make peach the next Skinny Water flavor in an online poll. Now, there are three naturally flavored original Skinny Water varieties-raspberry, lemon, and peach, as well as a Tropical Punch version with energy ingredient guarana. Skinny Water's active ingredients, Super CitriMax and ChromeMate, are designed to help suppress appetite – which may ultimately help dieters lose weight. Skinny Water comes in 16.9 oz. bottles and has the fewest calories of any enhanced fitness beverage. It provides 50 percent of the U.S. Recommended Daily Intake of calcium, and 9 percent of the U.S. Recommended Daily Intake of potassium.

Soma Beverage Co. – Just in time for Valentine’s Day, the makers of Metromint are proud to announce the release of Chocolatemint Water, where chocolate meets cool. The product is an all-natural combination of pure water, cocoa essence and real mint. Like the rest of the Metromint family, Chocolatemint has no sweeteners, no preservatives, and no calories.

Chocolatemint will begin hitting shelves during the 1st quarter of 2008 and will be supported

by Valentine’s Day and Easter promotions. In addition to off-shelf display activity, Metromint is developing national and regional consumer press outreach, celebrity seeding, an on-line word-of-mouth initiative, and numerous instore demos.

Joint Juice – Joint Juice, Inc., the creator of the original ready-to-drink glucosamine supplement, has launched a new water-based dietary supplement product, Joint Juice Fitness. Joint Juice Fitness is a lightly flavored dietary supplement enhanced with 1,500 mg glucosamine per bottle to hydrate joints, and with essential vitamins and water to hydrate bodies. Each 16.9 oz. bottle has 10 calories. Joint Juice Fitness comes in Berry, Lemon and Kiwi-Strawberry flavors.

Clearly Canadian – Clearly Canadian launched a new, fun, interactive website for consumers to reminisce and win called Craving Clearly.

Craving Clearly celebrates the heritage of the “original sparkling water brand,” allowing their loyal following of fans to enjoy the nostalgia.

Consumers can check out www.cravingclearly. com to reminisce about the good old days for a chance to win some great retro prizes or even a year’s supply of Clearly Canadian sparkling flavored water. Clearly has also launched several new flavors: Peach, Mixed Berry and Kiwi Lime in its Original lineup, and Cherry in its Zero Calorie lineup. Additionally, Clearly Canadian’s Natural Enhanced Waters are steadily gaining distribution throughout the U.S., especially in the Midwest and Northeast.

Ayala’s Herbal Water – Ayala’s Herbal Water is now up to six flavors: cinnamon orange peel, lemongrass mint vanilla, jasmine vanilla, lavender mint, lemongrass thyme and ginger lemon peel. The new water is all-natural, has zero calories, zero artificial additives and zero preservatives, and features the complex and sophisticated flavors derived from herbs which

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

Energy Drink, has vitamins and a citrus flavor.

HYDRIVE X, Antioxidant Energy Drink, has antioxidants and a mixed berry flavor. HYDRIVE E, Endurance Energy Drink, contains electrolytes and a Lemon-Lime flavor. These products will be packaged in HYDRIVE’S new proprietary 15.5 oz. “gripper” PET bottle. HYDRIVE’s spring water energy drinks will also come in this new bottle, which is 38 percent larger than the previous size.

Eldorado Organic Vitamin Water – Eldorado Natural Spring Water launched its new line of Organic Vitamin Water at Colorado’s largest event, A Taste of Colorado, over Labor Day weekend. More than 500,000 attendees were the first to taste the new product. Albertsons has taken it on in its 45 Stores in the Denver market in October, and it is also offered at other local retail outlets. Eldorado is planning on adding two new flavors to its line in early January 2008.

Bot – Recently launched in Princeton, N.J., bot is an all-natural, low-sugar fortified water for kids that is currently launching nationwide at Whole Foods. With 75 percent less sugar than leading kids’ juices and beverages, bot is aimed at parents who are looking for a healthy, yet tasty, way to keep their kids hydrated. Bot is available in three flavors: grape, berry and orange.

It contains no artificial flavors, sweeteners or preservatives. Clocking in at 40 calories per 12 oz serving (1 bottle), bot has only 9 grams of sugar and is fortified with vitamins B3, B5, B6 and B12. bot is proud to be a member of the committed environmental association 1% For The Planet.

Water Sensations – Water Sensations, the first clear liquid flavor enhancer for water, was first introduced regionally in 2005. The product now has distribution in 4,300 stores nationally with accounts including Target, Kroger, Food Lion, HEB, Giant, Cub Foods, Supervalu, and Hy-Vee. Water Sensations come in "liqui-packs" – 12 count and 16 count cartons – and are available in 6 natural fruit flavors with zero calories, sugar (sweetened with sucralose), carbohydrates, caffeine or artificial colors.

Snapple – As more people look for beverages that offer a one-two punch, Snapple has introduced Antioxidant Water and LYTeWater to take drinking water to the next level. For those looking to add a healthier boost to their traditional bottled water, the zero calorie Snapple LYTeWater line is enhanced with electrolytes and minerals. Snapple Antioxidant Water features seven unique flavors inspired by nature's "superfruits," including pomegranates and açai berries. PROTECT has Tropical Mango and Orange Starfruit flavors; DEFY has Raspberry Acerola and Grape Pomegranate flavors; AWAKEN has Strawberry Açai and Dragonfruit flavors and RESTORE has Agave Melon flavor.

The LYTeWater introduction complements the Snapple Antioxidant Water line, a mineral enhanced water with electrolytes from magnesium, manganese, calcium and zinc for premium hydration. These products are available in 1 L and 20 oz. single bottles, and 20 oz. 6-packs nationwide.

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

Jones Soda – Jones Soda Company is now producing 24c. These vitamin-enhanced waters are high in Vitamin C and balanced to provide a full day’s worth of essential vitamins and electrolytes. 24c is sold in 20 oz. bottles in six flavors: Lemon Lime, Mandarin Orange, Tropical Citrus, Peach Mango, Berry Pomegranate, and Cranberry Apple. 24c is sweetened with pure cane sugar and is free of high-fructose corn syrup.

With significantly more vitamins than any other enhanced water currently on the market, 24c is also available as an effervescent drink mix, giving consumers a choice that no other vitaminenhanced water on the market offers. In addition, for every bottle of 24c sold, the company donates $0.25 to Vitamin Angels, a non-profit organization with a mission to prevent vitamin deficiency-caused blindness by distributing

vitamin A to at-risk children throughout the world.

National Beverage Co. – National Beverage Corp has unveiled Asante, a line of nutritionally Enhanced Flavored Waters. Meaning “To Health” in Italian, Asante is a new enhanced water and sports drink with a refreshing fruit flavored taste designed to promote health in 5 functional areas: Replenish, Mental Clarity, Stamina, Immune and Energy. The mix of vitamins, minerals and bioactive compounds is blended with natural fruit flavor and sweetened with Crystalline Fructose for maximum flavor and a reduced caloric content. Each flavor has only 50 calories per 8 oz. serving. Asante’s all natural flavors are preservative free and available in a resealable 20 oz. PET bottle.

Acquaclear – Acquaclear is proud to have successfully introduced a line of flavored natural fruit drinks to Philadelphia and its surrounding communities. Acquaclear’s flavored waters come in five natural fruit flavors: cherry, strawberry-watermelon, tropical fruit, peach and or-

Owater – Owater recently added coconut to its Infused Owater line. Both the Original and the Infused lines are now in 26 states and grocery authorizations are coming fast. The company recently added electrolytes to all of its Owater flavors, but still has no artificial sweeteners, no fructose and no coloring; just pure water with natural fruit flavor that's bright-tasting, but not sweet. Available in strawberry, peach, lemon & lime, wildberries and mandarin orange. Infused Owater, introduced in the end of 2006, has begun to take off. With added caffeine energy, antioxidants or electrolytes and a little pure cane sugar to make the fruit flavors just sweet enough, and only 35 calories a serving, Infused’s flavors include blueberry, lime-lemon, strawberry, peach-mango, and the new coconut.

Watermark Innovation – Watermark has pioneered a new cool water category: a water that is delicious with a cool taste sensation. PURE COOL is now in Acme supermarkets in 4 states (NJ, DE, MD, PA) and in Jewel supermarkets in Chicago (both SuperValu accounts). PURE COOL is a full-flavored, cool water with zero calories, sugar, fructose, corn syrup, artificial

Inov8 Beverage Co. – Inov8’s HYDRIVE, the pioneer of the healthier energy movement with its first-to-market line of low sugar, non-carbonated, spring water energy drinks, is launching a line of nutritionally-enhanced energy drinks – in vibrant colors. HYDRIVE V, Vitamin

32

sweeteners or preservatives. Delivering the purity of water with patent-pending natural flavor blends, PURE COOL is available in two still varieties, Triple Chill and Tropical Tiki, in 16 oz. PET bottles and two sparkling varieties, Mojo Cool and Pear Ginger-Ice, in 12 oz. glass bottles.

2007

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ange-mango. The company has devoted considerable time and effort in bringing Acquaclear to the Philadelphia market.

Kid Fuel – Kid Fuel is a vitamin-enhanced water beverage created specifically for children aged 3-12. The Las Vegas-based company continues to ink new deals daily and is excited to announce that Kid Fuel is now available in 4-bottle and 12-bottle packages. 12-bottle packages are designed for the specialty retailers, small warehouse stores and club warehouse retailers. The 12-bottle packs feature an innovative box that displays a bottle on each side. Kid Fuel's 4-pack is designed to fit perfectly into the supermarket channel. Both multi-packs are constructed with easy-to-grab design features. Kid Fuel is available at select retailers in the Las Vegas market and will be expanding into the western region at major retailers in 2008.

VitaZest – VitaZest’s national distribution is expanding rapidly by riding the wave of increasing health awareness that is changing the landscape of the beverage industry. In addition to 10 vitamins and minerals VitaZest contains no carbohydrates, calories, sugar, sodium, artificial colors, or preservatives. Vitamin Enriched Green Tea, a line extension, was introduced in spring 2007 and added to the lineup, which includes Pomegranate, Kiwi Strawberry, Blueberry, Pineapple Mango and Passion Fruit. In 2008, VitaZest will continue its successful partnership with the Diabetes Research Institue Foundation (DRIF), whose logo is placed on every bottle, and whose mission is to fund diabetes research at the University of Miami. A portion of all VitaZest sales is contributed to the DRIF.

Glaceau – Glaceau’s two newest Vitaminwater varieties are Vitaminwater xxx and Vitaminwater b-relaxed. XXX blends the taste of açai, blueberry, and pomegranate, bringing the antioxidant levels for this brand new variety off the charts. B-relaxed helps the body to deal with stress by replacing b vitamins and contains theanine, an amino acid found in tea leaves, which is a derivative of glutamine, to promote relaxation. B-relaxed features an innovative jackfruit-guava flavor. Jackfruit, native to Southeast Asia, is the largest tree-borne fruit in the world, with a flavor similar to pineapple.

Function Drinks – Function Drinks launched three new functional platforms over the summer. The new beverages, named to reflect their distinct functionalities, include House Call, to boost the immune system; Vacation, to improve the mood; and Light Weight, a comprehensive strategy for weight loss: fat burn, carb block, and metabolism boost. To boost the immune system, House Call uses a combination of chrorella, beta glucan, NAC, and vitamins C and E. It comes in Honey Green Tea flavor. Vacation is a combination of 5-HTP, L-theanine, zinc, and magnesium to elevate the mood and help destress. It comes in Pacific Coconut flavor. Light Weight has a combination of EGCG, gymnema, and resveratrol to help to block carbohydrates and burn fat like no other product on the market. Light Weight is available in three flavors: Dragonfruit, Pink Grapefruit, and Açai Pom.

Wild Waters – Wild Waters, a vitamin-enhanced water made for kids, expanded its distribution and products in 2007. Wild Waters reformulated and repackaged its 10 oz. bottled water line to deliver six all natural flavors, including two new SKUs. Freestyle Wild Berry and Lemon Wave were added this summer, joining Flippin’ Fruit, Kickin’ Green Apple, Groovin’ Grape and Twistin’ Tropical. The brand is now sold in major c-stores, grocery chains and schools throughout the Northeast. Wild Waters is proud to sponsor the “Read to Ride� program that re-

BYB Brands – BYB Brands’ Respect offers consumers all-natural hydration with a consistent base of essential vitamins and minerals. Four new flavors of Respect, including Passionfruit and Tangerine Orange, will be hitting the market in the first quarter of 2008, in all-new packaging.

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

wards student efforts in the library with free skate park passes.

Borba – Borba, in partnership with AnheuserBusch, has completely re-crafted its exclusive line of Skin Balance Water and Aqua-less Crystalline. Backed by significantly more marketing dollars, this relaunch initiative is intended to catapult Borba to greater consumer awareness, trial and retention. BORBA is presently sold in select upscale retailers such as Sephora, Macy’s and Equinox Fitness Centers.

Najaro – Najaro’s FlavH20 is coming out with some exciting new flavors, Grape, Raspberry, and Kiwi-Watermelon in 2008, as well as a lline of Sugarless FlavH2O drinks without any sugar or artificial sweeteners.In addition to product expansion, “Flav� is in negotiations with a NASCAR Team to be their primary sponsor.

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Vital Lifestyle Water – Vital Lifestyle Water has introduced four all-natural, vitamin-fortified, and lightly-flavored waters, Burn (acai-flavored), Calm (guava), Vitality (citrus-starfruit) and Energize (dragonfruit). In addition to the benefits of added vitamins B and C, each 8 oz. serving contains just 15 calories and a high recommended daily intake of B vitamins. This product is sweetened using all-natural fruit sugars using a technology that enables it to retain its low calorie count. Vital Lifestyle Water is available nationally in Canada in numerous retailers such as 7-Eleven, Chevron, and Whole Foods. In the United States Vital Lifestyle Water can be found in numerous retailers throughout Florida, California, New York, New Jersey, Pennsylvania and Virginia.

2007

Carpe Diem – Carpe Diem beverages, a completely natural line of functional water and tea beverages including the products of Carpe Diem Botanic Water, Kombucha and Gingko, is now expanding in the natural food channel behind its recent national authorization at Whole Foods Market. To support this move, Carpe Diem has initiated a national print advertising campaign and added the endorsement of Power Yoga celebrity trainer Mark Blanchard.

All Carpe Diem products are made with Natural Spring Water, and are 100 percent natural, with no artificial sweeteners, no preservatives and no artificial colors.

Lifestyle Beverages – Lifestyle Beverages’ TrimWater has all-new packaging with imagery from renowned fashion/physique photographer, Kal Yee. TrimWater is now Kosher (O-U), as it is the first beverage to utilize vegetarian glucosamine instead of glucosamine that is traditionally sourced from shellfish catechin. The company has added a new flavor, Blueberry-Pear, to its flavor spectrum of Pomegranate-Cranberry, Pink Grapefruit with Honey, Peach-Mango, Lemon-Citrus, Raspberry-Vanilla, Black CherryBlackberry, and Passionfruit-Berry. TrimWater still has only 10 calories and 3 grams of sugar per bottle, is clear (no natural or artificial colors), its own proprietary weight maintenance formula, and an even better taste.

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CONVENTION SCRAPBOOK

NACS ne of the largest collections of beverage exhibitors ever descended on Atlanta in November for the annual National Association of Convenience Stores trade show. With hundreds of potential buyers in attendance, any company that wanted to make a splash with a new beverage concept was forced to put up a table.

With so many companies, and so many products on display, some trends became apparent. First of all, energy drinks are going to feel more pressure this year their more heavily condensed caffeine delivery system, the “energy shot.” Part supplement, part drink, these products are a fast-growing point-of-purchase product in convenience.

Also apparent at the show was that, despite fast-declining share prices and financial difficulties, private-label maker Cott Beverages has not yet given up the fight.

The company bowed its new Throwdown Energy Drink, named for a brand of mixed martial arts equipment and endorsed by UFC champion Quinton “Rampage” Jackson. The company also signed a new relationship with Xing Tea, a new brand of 10 fruit-flavored vitamin fortified green and black teas in the oversized 24 oz. cans popularized by AriZona beverages.

Energy continued to permeate other traditional beverage categories, as longtime juice makers Apple & Eve and Del Monte Foods introduced energy juice products (Awake and Bloom, respectively), while Coca-Cola expanded Full Throttle to include Hydration Boost, a noncarbonated product with one foot squarely in the sports drink world. Meanwhile, juice maker Sunny D revealed a functional juice label, Elations, fortified with joint health compounds and Calcium.

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PROMO PARADE

Corona Extra and Corona Light are the obvious choice for retailers and customers this basketball season thanks to all-new merchandising materials for the “Every Game’s a Getaway” promotion.

This year’s line-up of POS material consists of pennant strings, display/case cards, base wrap, four-sided graphic towers, and Jumbotron danglers, which will help Corona Extra and Corona Light to defeat the competition.

Icehouse Gives Fans Bobbleheads

Anheuser-Busch Employees Tout Environmental Messages New Videos on the Web Site www.ourpledge.com show a series of new videos featuring Anheuser-Busch employees discussing the company's efforts to preserve and protect the environment.

Employees from the company's breweries in Fort Collins and Jacksonville, Fla., are shown in videos on the Web site sharing Anheuser-Busch's accomplishments in water conservation, renewable energy and wildlife and habitat preservation.

In addition to the employee videos and redesigned Web site, Anheuser-Busch is highlighting its environmental initiatives with a full-page advertisement in USA Today and banner ads on select Web sites. The print ad, featuring Blair Everett from the Fort Collins brewery, commemorates America Recycles Day.

Guinness Launches Vitality Campaign

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BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

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Guinness, the world's most recognizable Irish beer, has launched a new U.S. ad campaign that accentuates the beer's vibrant character. The fully integrated campaign will extend across several platforms including television, online, out-of-home and on-premise.

Called "Alive Inside," the campaign celebrates what beer drinkers love most about Guinness: its distinctive "surge," a cascading effect that occurs shortly after being poured.

The campaign centers on a series of television spots. The first, "Music Machine," is a thirty-second advertisement depicting the magic that occurs within a pint of Guinness, as the iconic surge of Guinness is created by a magical musical machine, alive inside the pint.

The campaign is the brand's first since its famed "Brewmasters" ads launched in 2004.

Professional sports teams typically create bobblehead dolls to honor top athletes who can crush 500-foot home runs, perform rim-rattling slam dunks or throw a football 80 yards. But thanks to Icehouse, now even a former softball team bench-warmerturned-accountant can become immortalized as a proudly displayed bobblehead.

Through the Icehouse SuperFan promotion, hundreds of instant winners will receive their own personalized SuperFan bobblehead dolls by entering an in-pack code at Icehouse.com, where they'll also be entered to win the grand prize of a trip to any U.S. sporting event. In addition, Icehouse is giving any legaldrinking-age consumer the opportunity to create and purchase ($55) their own personalized bobblehead at Icehouse.com, where they simply upload their photo and choose between a football, basketball or baseball uniform for their bobblehead.

Through the end of December, consumers will receive an in-pack code with the purchase of 12- and 24-pack cases of Icehouse. They can enter that code at Icehouse.com to be automatically entered into the grand prize dream sports trip drawing and for a chance to instantly win their own personalized bobblehead.

However, no code is needed to upload a photo to purchase a personalized bobblehead.

The grand prize winner will receive round-trip airfare for four people to their destination city, as well as hotel accommodations and four tickets to their dream sporting event. The sporting experience is completely up to the grand prize winner. In fact, last year's grand prize winner, David Alan Hays, chose to attend The Iditarod dogsled race in Alaska. More details and official rules are available at Icehouse.com.

Beam Global Spirits & Wine, Inc. and Canadian Club Canadian Whisky, the number two Canadian whisky in the world, unveiled the first multi-layered national advertising campaign for the brand in almost 20 years.

“Damn Right Your Dad Drank It” features candid imagery from the 1960s and 1970s and provocative taglines that remind consumers that their dads were once cool, stylish and decidedly masculine – and they chose to represent these traits through their drink choice: whisky cocktails made with Canadian Club. In support of "CC" and its new brand platform, Beam Global is supporting the campaign with a significant increase in its advertising and promotional spend.

The November campaign launch will be supported by print, out-of-home and radio advertising, experiential elements, pointof-sale items and in-market events that will continue throughout the brand’s 150th anniversary in 2008.

The thought-provoking campaign challenges consumers to embrace their dads’ classic masculinity, most visibly expressed through their choice to drink Canadian Club whisky cocktails. In launching “Damn Right,” CC invited Beam Global employees to search through their photo albums to submit images that epitomize the campaign. Many of these photos are included in “Damn Right” campaign advertising and point-of-sale elements. In particular, the first ad execution, “Your Mom Wasn’t Your Dad’s First,” and several point-of-sale materials feature vintage photos of a mid-late twenties Dan Tullio, Canadian Club’s current global brand ambassador.

Additional executions of “Damn Right” incorporate the intelligent humor characteristic of this campaign and include headlines such as “Your Dad Was Not a Metrosexual” and “Your Dad Never Got a Pedicure.” Beginning in November 2007, consumer print advertisements will run in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men’s Journal, Esquire, Outside and Men’s Fitness in December 2007 and throughout 2008.

The campaign will also be featured in spirits trade publications, radio, out-of-home media buys and viral elements.

Canadian Club® Blended Canadian Whisky, 40% Alc./ Vol. ©2007 Canadian Club Import Company, Deerfield, IL

2007 Corona Basketball Promotion

Canadian Club Whisky Tells Consumers “Damn Right Your Dad Drank It”

PROMO PARADE Daily's Goes From Fall to Winter

Milk Processors Launches 2008 Promos The Milk Processor Education Program (MilkPEP) has announced the Campaign for Healthy Weight, a new year-long campaign that includes retail promotions to raise milk sales. Americans are looking for healthy lifestyle solutions and understand the link between healthy weight and overall well-being. The Campaign for Healthy Weight positions milk to meet consumers' needs and will kick off in January 2008 with the release of a new report titled "The State of Weight Management in America."

The new programs developed for 2008 will help increase awareness among women while providing them with the promotional support they need to drive increased milk sales. The first quarter will bring a new program for women as they prepare for the warm months. Together with Curves fitness centers, in-store POS promotes the offer to redeem milk caps for a two-week trial membership at Curves locations nationwide. Additionally, women can register online for a chance to win a two-year membership.

A new promotion coinciding with Mother's Day will reward moms for making healthy choices for her family. In-store POS recognizes mom as the "Chief Health Officer" and promotes a sweepstakes to win a salary of $100,000.

An exciting retail feature incentive program kicks off in August, just in time for back-to-school, that touts the nutritional benefits of chocolate milk as a muscle recovery beverage.

"Refuel With Chocolate Milk" pours on the fun allowing retailers to earn adidas prizes. In-store POS and other promotional support emphasizes the valuable combination of protein and carbohydrates that make chocolate milk a healthy choice for even the most active athletes.

For moms who want to give their children a healthy treat, the "Official Drink of Halloween" returns in October featuring a variety of opportunities for increasing chocolate milk sales. A retail feature incentive program allows retailers to win iPod nanos for participating in the promotion through point-of-sale displays, advertisements, and grassroots outreach during the month of October.

All promotions in 2008 will include a Hispanic overlay to customize these programs for the Spanish-speaking population. Retailers should call their local processor or the MilkPEP hotline at 800-945-MILK for more details. Additional information about retail promotions can be found at www.milkdelivers.org.

40

BEVERAGE SPECTRUM // NOVEMBER â&#x20AC;&#x201C; DECEMBER

2007

Dailyâ&#x20AC;&#x2122;s, Americaâ&#x20AC;&#x2122;s premium brand of non-alcoholic cocktail mixes and premixed cocktails launches their fall Bloody Mary â&#x20AC;&#x153;Win the Ultimate Home Tailgate Denâ&#x20AC;? promotion as the chill hits the air and the fall sports season is well underway.

Dailyâ&#x20AC;&#x2122;s fully-integrated program includes both consumer and trade components and is designed to drive sales of Dailyâ&#x20AC;&#x2122;s non-alcoholic Bloody Mary mixers â&#x20AC;&#x201C; available in Original, Salsa and Thick & Spicy flavors â&#x20AC;&#x201C; along with their popular new Bloody Mary ready-to-drink 1.75L bag-in box package.

On the consumer side, Dailyâ&#x20AC;&#x2122;s is executing a multi-dimensional program that includes a consumer sweepstakes with the ultimate â&#x20AC;&#x153;Tailgate Denâ&#x20AC;? grand prize that includes a BOSE home entertainment system, 50-inch plasma HDTV, Nintendo Wii system and Game Cube and $500 team merchandising gift certificate. On-line advertising, targeted email blasts, program specific POS including case card, blimp lug-ons, pennant streamers, shelf talkers and table tents along with pre-packed on-packs will be activated to support awareness and interest in the program.

In addition, Dailyâ&#x20AC;&#x2122;s is introducing a trade component which includes a sweepstakes program encouraging retailers and on-premise owners/managers to visit and register with Dailyâ&#x20AC;&#x2122;s new trade focused website. The new website positions Dailyâ&#x20AC;&#x2122;s as the â&#x20AC;&#x153;Cocktail Expertâ&#x20AC;? and provides a wide range of valuable information and useful trade tools to the users right at their fingertips. Those who set up an account on Dailyâ&#x20AC;&#x2122;s new trade website can enter to win a 50â&#x20AC;? plasma HDTV during the program period.

The search for DEWmocracy Forest Whitaker and Mountain Dew have teamed up to develop "DEWmocracy" â&#x20AC;&#x201C; a virtual world that will allow consumers to create the next Mountain Dew beverage online. DEWmocracy is the first-ever interactive, story-based online game that will result in a consumer-generated beverage innovation.

Consumers may now go to www.dewmocracy.com to enter the DEWmocracy experience that features a live-action short-film and an animated game featuring mystical 3D characters. The player's online journey includes various challenges that give them the tools to develop every aspect of a new Mountain Dew drink, including the color, flavor and label graphics.

Whitaker narrates the live-action video and developed all of the elements of the DEWmocracy experience, including the story, the live-action film, the animated characters, and game design.

When players enter the game at www.dewmocracy.com, they are asked to select a drink flavor and will later join one of three teams that will develop different "candidates" for the next Mountain Dew line extension. Each team will "campaign" for its beverage candidate. The winning Mountain Dew candidate will be decided by online votes, making the selection process a true "DEWmocracy."

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Fancy Foods West • show preview •

January 13 - 15, 2008 San Diego Convention Center San Diego, CA

Company

N

ext month, Fancy Foods West moves south. The 2008 Winter Fancy Food Show will abandon its traditional San Francisco digs to decamp for the San Diego Convention Center.

The event, which will be held from Jan 13-15, offers an opportunity for about 1,000 exhibitors to serve up food and drink for 20-30,000 attendees from the specialty food, wine, supermarket and other food-selling businesses.

Estimates this year are that there will be more than 100,000 specialty foods and drinks on display. That’s a lot of sampling!

Of special interest to beverage buyers this year is a “Focused Tasting” offering the chance for attendees to compare and contrast products in the non-alcoholic beverage category through structured, side-by-side tastings. As tropical fruit products are also the subject of a focused tasting, there’s a lot there for the beverage buyer to learn about.

Beverage companies to attend are listed at right.

42

BEVERAGE SPECTRUM // NOVEMBER – DECEMBER

2007

Aquadeco LLC Brands of Britain, LLC C.K.F. Foods Dry Soda Co. Function Drinks Hint, Inc. Honest Tea Icelandic Glacial, Inc. Nature 101 Sambazon Skylar Haley Stirrings, LLC Sweet Leaf Tea Company Switch Beverage Talking Rain Beverage Co. Adagio Teas Bionade International GmbH Burra Creek Wines Creative Juices Fizzy Lizzy Hi Ball Inc. ITO EN LTD. Lorina, Inc. Mountain Fresh Fruit Juices Nardone Baker Wines Pty. Ltd. Organic Valley Pixie Mate QTG Sales Source Atlantique, Inc. Spaten Beer Tassie Naturals Tempest Tea The Republic of Tea Tuscani Beverages Vita Coco Zevia LLC Sugar Bowl Bakery

Booth 4450 2219 5144 5652 2150 4910 1501 4436 1238 4952 4736 1413 612 4749 5529 5417 2930 3741 701 5043 4942 5033 5524 3743 3747 4732 5530 5202 2813 2829 3742 5537 1837 3748 4815 4750 1237

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INTRODUCTION

PUBLISHER Barry J. Nathanson bnathanson@bevnet.com EDITOR Jeffrey Klineman jklineman@bevnet.com ASSOCIATE PUBLISHER John McKenna jmckenna@bevnet.com ART DIRECTOR Matthew Kennedy mkennedy@bevnet.com GRAPHIC DESIGNER Amadeu Tolentino atolentino@bevnet.com GRAPHIC DESIGNER Maria DeFazio PRODUCTION MANAGER Adam Stern astern@bevnet.com BUSINESS MANAGER John Schinn jschinn@bevnet.com SUBSCRIPTION INQUIRIES Adam Stern astern@bevnet.com 617-715-9679 ONLINE RENEWALS & CHANGES www.bevspectrum.com/subscribe ARTICLE REPRINTS (500 copies or more) FosteReprints 800-382-0808 x142 BEVERAGE SPECTRUM PUBLISHING INC. CHAIRMAN John F. (Jack) Craven jack@bevnet.com PRESIDENT & EDITORIAL DIRECTOR John Craven jcraven@bevnet.com EDITORIAL 1 Mifflin Place, Suite 300 Cambridge, MA 02138 ph. 617-715-9670 fax 617-715-9671 ADVERTISING 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 fax 212-647-0565

BPA Worldwide Member, June 2007

Beverage Spectrum is published 8 times a year by

T

his is the first annual BevNET New Product Guide, a comprehensive wrap-up of the astounding number of drinks that are submitted to our organization over the course of a year.

It shows an impressive amount of activity in the beverage industry this year, and underscores the industry’s explosion of new products and fresh packaging ideas.

BevNET received an average of more than one new product per day this year. We posted 429 new or altered product lines and their various flavors – and with them, hundreds of additional iterations of those products, be they diet, natural, organic or caffeine-free.

More than 1/3 of those products were energy drinks, showing that, despite the maturation of that category, there are a lot of companies interested in diving deeper into the category.

What’s striking about those products is their breadth of composition: one-off novelties, energy/ tea or energy/juice hybrids, new sizes of existing brands, energy drinks that trumpet new functions like romantic enhancement or hangover recovery.

One mini-trend we saw more of in the energy arena was an increase in licensed products. Fictional beverages like Brawndo and Duff beer, sexy businesses like Playboy Magazine and Hooters restaurants, action heroes like Jeff Gordon, Hulk Hogan and Daredevil, all found their likenesses on cans, along with musicians ranging from Jimi Hendrix to Mozart. What’s interesting is that these products aren’t being sold as energy drinks per se, but as a quick route to cashing in on another marketing concept. While few of these products earned good reviews, they are evidence that sometimes welltimed novelty can trump true innovation, at least in the short term.

Long term, though, don’t bet on it: we also received 85 new waters and 64 juices, showing that health, hydration and innovation are the prime movers in today’s beverage industry. With plain and enhanced waters expected to be the two most important segments contributing to industry growth, companies are continuing to try their hand with innovation in packaging, additives, and even the actual structure of the water itself. BevNET does not review ordinary still water brands but we list them on the site – and what we saw is that the major source of differentiation in the outstanding products is attention to innovative packaging. Meanwhile, many of the functional waters, while jumping off from an innovative place, continue to play follow-the-leader with Glaceau, whose Vitaminwater has yet to find a significant competitor.

When discussing Vitaminwater, it’s worth noting that the newest SKU in the line, xxx, has quickly become one of its best sellers. That product’s success points to the high importance consumers are placing on antioxidants, the driving force behind the ongoing reconfiguration of the juice category. While juices might not be seen as a major source of revenue

growth for the beverage industry in the near future, the recognition that exotic, tropical fruits might hold the keys to longer life is causing manufacturers to introduce products made with those fruits – an observation reflected in the kinds of products we saw and reviewed this year. From Pomegranate to Acai, Goji to Mangosteen, they all came to BevNET. Despite shrinking market share, CSDs still account for more than $17 billion in sales, making them one of the most frequently purchased consumer packaged goods in the country. But our product submissions were only robust when it came to smaller, independent soda brands, which comprised the bulk of the 47 different new CSD product lines reviewed on BevNET this year. While line extensions from Dr Pepper, Diet Coke and Diet Pepsi all received attention in the marketplace, independents like Fizzy Lizzy, GuS, Essn and the Switch all trotted out new products for the gourmet set. The use of juices, teas and lower-sugar configurations dominated the ranks of the submissions – rich, ultra-sweet “throwback” products seemed to be retreating, while products like wine country sodas offered little sweetness, if any at all.

Teas and coffees have been hot and are expected to remain an important growth area, but there was something of a slowdown in new product introductions this year. With 45 new products between them, what is apparent is that a question posed in Beverage Spectrum last year, whether the growth center for tea will be in tea-only products or products using tea as an ingredient, has an answer that leans towards the latter. In 2006, a massive number of teas at varying qualities and price points rolled onto the market; in 2007, they were rolled into other beverages like juices, CSDs and energy drinks. Whether that trend continues in the new year will have major impact on setting beverage displays.

Meanwhile, sports drinks and dairy and soy beverages remained fairly staid, bringing in only about 20 products apiece. For sports drinks, it appears that the category remains dominated by Gatorade (which introduced two new labels and has a Tiger Woods-endorsed product line on the way) and, to a lesser extent, Powerade. That will likely continue until their share is eroded by products from outside the category. Dairy and Soy accounted for only 17 new products; with pre- and probiotic bacteria becoming more important functional ingredients, that might change in the coming year.

What won’t change in the coming year is the commitment of BevNET and its print publications, Beverage Spectrum and BevNET Innovation, to providing fresh, current and insightful information about the latest trends in beverages. As you can see from this collection from the past year, you can count on it.

Beverage Spectrum Publishing, Inc. Beverage Spectrum Publishing, Inc. is a wholly owned subsidiary of BevNET.com, Inc., 1 Mifflin Place, Suite 300, Cambridge, MA 02138

2007 New Product Guide

3

ENERGY Awake

Bawls Hobarama, LLC 400 NW 26th St. Miami, FL 33127 ph. 586-489-3271 www.bawls.com

Apple & Eve, LLC P.O. Box K Roslyn, NY 11576 ph. 800-969-8018 www.awake-energy.com

New to BevNet: • Cherry

New to BevNET: • Awake • Awake Light

BooKoo Energy

Crunk!!!

BooKoo Beverages Inc.

Crunk, LLC

4951 Airport Parkway, Suite 660 Addison, TX 75001 ph. 866-568-3322 fax 972-930-9463 www.BooKooEnergy.com

85-C Mill St., Suite 300 Roswell, GA 30075 ph. 404-276-6653 www.crunkenergydrink.com New to BevNet: • 16 oz. Sugar-free

New to BevNet: • BooKoo Jugo • BooKoo Energy Punch

BRAND

COMPANY

WEB

PHONE

1in3Trinity Energy Drink

1in3Trinity

www.1in3trinity.com

(817) 421-9900

A.C.T. ENERGY

M2C Global

www.drinkact.com

(888) 298-6339

Ace Energy Drink

Hansen Beverage Company

www.aceenergydrink.com

(951) 280-2339

airforce nutrisoda

Ardea Beverage Company

www.nutrisoda.com

(612) 746-2770

AMP Energy Drink

PepsiCo., Inc.

www.ampenergy.com

(800) 433-2652

Antimatter Energy Drink

Microgravity Enterprises, Inc.

www.antimatterdrink.com

(508) 486-0081

Aphrodite Love Drink

Oxenuk Impex Corporation

www.oxenukimpex.com

(702) 732-7577

AQUA-T Energy

FAN-T Inc.

www.aquatenergy.com

(248) 635-9285

B52 Energy Drink

Gold Marketing, LLC

www.drinkb52.com

(972) 390-1558

Bazza High Energy Tea

Cooper Tea Company

www.bazzatea.com

(303) 527-1700

Beaver Buzz Energy

Double D Beverage Co.

www.buzzenergy.ca

(604) 999-3050

Bina Iced Tea

Source Atlantique, Inc.

www.foodimportgroup.com

(201) 947-1000

Black Pearl

VPX Sports, Inc.

www.vpxsports.com

(954) 641-0570

Bloom Energy Drink

Del Monte Foods

www.drinkbloomenergy.com

(800) 543-3090

Blue Jeans Energy Drink

Oxenuk Impex Corporation

www.oxenukimpex.com

(702) 732-7577

Brawndo

Redux Beverages, LLC

www.brawndo.com

(951) 304-1144

Burn

Source Beverages

www.sourcedrinks.com

(336) 540-9476

C1.5 Extreme Energy Drink

Intervest Media Group

www.c15energy.com

(630) 493-4429

Charge! SuperShot

Labrada Nutrition

www.labrada.com

(281) 774-1355

Cintron Energy Enhancer

Cintron Beverage Group

www.cintron21.com

(267) 298-2100

Colombian Power

America's Beverages, Inc.

www.colombianpowerenergydrink.com

(347) 526-0988

Coolah Energy Drink

Cadbury Schweppes Americas Bev.

www.coolahenergy.com

(972) 673-7000

Cuba Herbal Energy Juice

Cuba Beverage Company

www.cubabev.com

(305) 776-7625

Damzl Fuel

Damzl Fuel, Inc.

www.damzlfuel.com

(866) 711-3835

DareDevil Energy Drink

Outlast Nutrition

www.daredevilenergydrink.com

(949) 716-2330

4

2007 New Product Guide

ENERGY Endorush

Hooters Energy Drink Pennington Beverage

BSN, Inc. 6500 East Rogers Road, Suire D Boca Raton, FL 33487 ph. 877-431-9574 www.endorush.com

8620 South Eastern Ave. Las Vegas, NV 89123 ph. 702-896-5005 www.hootersenergydrink.com

New to BevNet: • Grape Fix • Lemon-Lime Fix • Orange Fix

New to BevNET: • Original • Sugar-free

Java Monster

Jolt Energy Hansen Beverage Co.

Wet Planet Beverages

1010 Railroad St. Coroa, CA 92882 ph. 800-426-7367 www.monsterenergy.com

130 Linden Oaks, Suite C Rochester, NY 14625 ph. 585-381-3560 www.joltenergy.com

New to BevNET: • Big Black • Loca Moca • Mean Bean

New to BevNET: • Jolt Orange Blast • Jolt Wild Grape • Jolt Endurance Shot

BRAND

COMPANY

WEB

PHONE

Dark Dog Energy Drink

Comsport Marketing

www.darkdog-energydrink.com

34 93 301 8042

Deep Throat Energy Drinks

Arrow Productions

www.deepthroatenergy.com

(702) 438-1549

DNA Energy Drink

DNA Beverage Corporation

www.dnaenergydrink.com

(954) 970-3826

Dog Energy

ByB Brands

www.bybbrands.com

(704) 319-0390

DrinkMe - The Uberdrink

DrinkMe - The Uberdrink GmbH

www.drinkmeworld.de/uk

43 660 600 6000

Duff Energy Drink

Boston America Corp.

www.bostonamerica.com

(781) 933-3535

Emu Energy Drink

Great Lakes Emu Products, LLC

www.emusingsecrets.com

(989) 662-2165

Energy 69

Energy 69, Ltd

www.energy69.com

44 208 783 2399

EPHRINE Plus Energy Shot

DMD Pharmaceuticals

www.dmdpharm.com

(800) 795-2477

essn energy

SkylarHaley

www.skylarhaley.com

(925) 600-9397

Euphoric Energy

Euphoric Energy, LLC

www.euphoricenergy.com

(480) 381-2625

Ex Drinks US

Ex Drinks US

www.exdrinks.com

(714) 516-9663

Fever Stimulation Beverage

Fever Beverage

www.feverusa.com

(610) 828-9690

FIXX Maximum Strength Energy Drink

FIXX Beverage LLC

www.getyourfixx.com

(732) 270-1932

Flash Power Energy Drink

Braza Enterprises Inc.

www.flashpowerusa.com

(954) 263-4360

Freedom Energy Drink

Freedom Beverage Co.

www.freedomenergydrink.com

(702) 448-8114

Freek Evil Energy Drink

National Beverage

www.freekenergy.com

(954) 581-0922

Fuel Cell Energy Drink

Bayshore Specialties Ltd

www.fortifiedfuelcell.com

(905) 829-0888

Fuel2O

KPC Foods, Inc.

www.fuel2O.com

(800) 837-9346

Full Throttle Energy Drink

Coca-Cola of North America, Inc.

www.fullthrottleenergy.com

(800) 438-2653

Function Drinks

MD Drinks, Inc.

www.functiondrinks.com

(310) 725-9050

Game Juice

Game Juice Inc.

www.gamejuice.com

(786) 525-6969

GazZu

Circle K - BooKoo

www.gazzuenergy.com

(800) 649-0895

Go Fast Energy Drink

Go Fast Sports, Inc.

www.gofastsports.com

(303) 893-1222

Guayakí Yerba Mate Organic Energy Drink

Guayakí Sustainable Rainforest Products www.guayaki.com

6

2007 New Product Guide

(888) 482-9254

ENERGY Mozart

Red Bull Mozart International

Red Bull North America

401 Industrial Park Eupora, MS 39744 ph. 504-914-6149 www.mozartenergydrink.com

1740 Stewart St. Santa Monica, CA 90404 ph. 310-393-4647 www.redbullusa.com

New to BevNET: • Chocolate Energy

New to BevNET: • Red Bull Champion Edition 16 oz.

Red Rain

Where d’ya think they got the energy to come up with all those energy drinks?

Rip It Chic Cott Beverages North America

National Beverage Corp.

6525 Viscount Road Mississauga, ON L4V 1H6 ph. 905-672-1900 www.cott.com

One North University Drive Building A, 4th Floor Plantation, FL 33324 ph. 954-581-0922 www.nationalbeverage.com

New to BevNET: • Original • Red Rain Diet • Red Rain 1 L bottle

New to BevNet: • Berry In-O-Scent • Sin-A-Man

BRAND

COMPANY

WEB

PHONE

Guru Energy Drink

Guru Energy Corporation

www.guruenergy.com

(888) 810-4878

Halftime

Halftime Energy Drink

www.halftimeinc.com

(209) 914-4171

HAVOC Energy Drink

Havoc Distribution, Inc.

www.havocenergy.com

(972) 418-0225

HiBall Energy Drinks

Hiball Energy

www.hiballer.com

(415) 420-4801

Hogan Energy and Hogan Energy Sugar Free

Bliss beverage, L.L.C.

www.sockoenergy.com

(480) 303-6500

Howling Monkey Energizing Elixir

Howling Monkey Beverage

www.howlingmonkey.com

(866) 482-7956

Hunid Racks

Hunid Racks

www.hunidracks.com

(510) 223-4746

Huracan Energy Drink

Iron Horse Beverages, Inc.

www.huracanenergia.com

(516) 554-3322

Hydrive

Hydrive Energy, LLC

www.hydriveenergy.com

(914) 925-9100

Hype Energy Drink

On Distribution, LLC

www.hype.com

(203) 624-4973

Impulse Energy Drink

Impulse Energy USA

www.impulseenergy.com

(305) 634-1334

Jeff Gordon 24 Energy Drink

PepsiCo, Inc.

www.jeffgordon.com

(914) 253-2000

Jetset Energy

Jetset Beverage, Inc.

www.drinkjetset.com

(415) 531-6905

Jimi Hendrix Liquid Experience

Beverage Concepts, LLC

www.jimihendrixliquidexperience.com

(818) 871-9596

Joker Mad Energy

Hansen Beverage Company

www.hansens.com

(800) 426-7367

JuicedUp! Energy Drink

F12 Marketing, LLC

www.juicedup.us

(707) 534-1728

KaBoom Infinite Energy

Brand X LLC

www.kaboomenergy.com

(800) 745-2180

KIK-it Energy Drink

OC energy

www.ocenergydrink.com

(909) 297-3256

Kronik Energy

Choice First Distribution, LLC

www.kronikenergy.com

(480) 491-5577

Liquid Herbal Nitro

Nitro Beverages

www.nitrobeverages.com

(800) 994-6448

Liquid Ice

Liquid Management Partners, LLC

www.liquidiceenergydrink.com

(718) 224-0067

Liquid Lightning

Liquid Lightning

www.liquidlightningenergy.com

(888) 822-3143

LiquorGood Premium Energy Drink

LiquorGood Beverages, Inc.

www.liquorgood.com

(866) 581-6086

Ludicrous Energy Drink

Mix Master Beverage Co.

www.mixmasterbeverage.com

(304) 295-5288

M.A.X. Life Natural Energy Teas

Global Brands, Inc,

www.drinkmaxlife.com

(845) 358-1212

Because we’re an energy drink that actually tastes good. ( We’re crazy like that. )

Wet Planet Beverages - P.O. Box 25107 - Rochester, NY 14625 p: 585.381.3560 f: 585.381.4025

8

2007 New Product Guide

ENERGY Rockstar Roasted

Steaz Energy

Turn Left

Vitamin Energy

Rockstar, Inc.

The Healthy Beverage Co.

DC Brands International

Glaceau

6370 West Flamingo Road, Suite 12 Las Vegas, NV 89103 ph. 702-939-5535 www.rockstar69.com

2865 South Eagle Road Newtown, PA 18940 ph. 215-321-8330 www.steazenergy.com

9500 W. 49th Ave., Suite A-100 Wheat Ridge, CO 80033 ph. 303-279-3800 www.turnleftenergy.com

17-20 Whitestone Expressway Whitestone, NY 11357 ph. 718-746-0087 www.glaceau.com

New to BevNET: • Latte • Mocha • Light Vanilla

New to BevNET: • Steaz Energy Organic Fuel • Diet Energy • Orange Energy • Lime Energy

New to BevNET: • Original

New to BevNET: • Tropical Citrus • Fruit Punch • Dragonfruit

Throwdown Energy Cott Beverages North America

Syzmo Energy The Organic Beverage Co. 11110 Metric Blvd., Suite E Austin, TX 78758 ph. 512-637-8800 www.syzmo.com

6525 Viscount Road Mississauga, ON L4V 1H6 ph. 905-672-1900 www.throwdown.com

New to BevNET: • Original • Passion • Prickly Pear

New to BevNet: • Rampage Diet • Rampage Regular

• Classic Regular • Classic Diet

BRAND

COMPANY

WEB

PHONE

Sea2o Organic Energy Drink

Sea2o, Inc.

www.sea2o.com

(206) 669-3499

ShotGun Energy Drink

888 Beverage Company

www.shotgunenergydrink.com

(504) 914-6149

SKIN ultimate PERFORMANCE energy drink

Point Blank Beverage, Inc.

Slap Energy 9.0

Brain Twist

www.slapdrinks.com

(212) 594-7990

SmartPower Energy Drinks

Smart Energy Enterprises, Inc.

www.smartpowerdrinks.com

(707) 745-4566

SoBe Essential Energy

SoBe Beverages

www.sobeessentialenergy.com

(800) 588-0548

Socko Squeeze

Bliss beverage, LLC

www.sockoenergy.com

(480) 303-6500

Speed Freak Energy Rush

IcoPro

www.icoproproducts.com

(727) 547-5222

(619) 448-4482

BRAND

COMPANY

WEB

PHONE

Spike Shooter

Spike, LLC

www.getspike.com

(800) 525-1940

Mad Croc Energy Drink

Mad Croc Brands, Inc.

www.madcroc.com

(937) 748-8555

Stamina-Rx

Hi-Tech Pharmaceuticals

web.hitechpharma.com

(888) 855-7919

Marquis Platinum Vitality Drink

Marquis Platinum Inc.

www.drinkplatinum.com

(323) 962-9422

Swing Juice Hybrid Energy Drink

Swing Juice Brands, LLC

www.swingjuice.com

(781) 881-4022

Mojo Energy Drink

Mojo Sciences

www.mojoenergy.com

(626) 840-4756

Talon Energy

Fluid Motion Beverage, Inc.

www.fluidmotionbev.com

(800) 951-9123

Monster Energy

Monster Beverage Company

www.monsterenergy.com

(866) 322-4466

Tampico Energy

Tampico Beverages, Inc.

www.elmasbravo.com

(877) 826-7426

Nameless Energy Drink (Formally Cocaine)

Redux Beverages, LLC

www.drinkcocaine.com

(702) 430-9671

The Sun Energy (El Sol) Drink

Good Karma Beverage, Inc.

Nitro2Go Instant Energy

Nitro2GO, Inc.

www.nitro2go.com

(909) 864-4886

toniX energy soda

The Pluto Beverage Co.

www.tonixenergy.com

(215) 880-1979

NOS High Performance Energy Drink

Fuze Beverage, LLC

www.drinknos.com

(201) 461-6640

TRIM-U

DMD Pharmaceuticals

www.dmdpharm.com

(800) 795-2477

NTidote Hangover Energy Drink

Taste Nirvana Int'l, Inc.

www.tastenirvana.com

(909) 464-9030

Turn On

Turn On Beverages, Inc.

www.2turnon.com

(866) 739-2387

Odwalla

Odwalla, Inc.

www.odwalla.com

(415) 726-1888

Twisted Chopper Energy Drink

Unique Beverage Company, LLC

www.twistedchopperenergydrink.com

(425) 267-0959

Opta Energy

Sunopta Fruit Group

www.sunopta.com

Unbound Energy Drink

Hansen Beverage Company

www.hansens.com

(951) 739-6446

PEPTIME Energy Shot

DMD Pharmaceuticals

www.dmdpharm.com

(800) 795-2477

Upshot Energy Shot

Drinks That Work

www.upshotenergy.com

(805) 288-5452

Pimp Juice

Fillmore St. Brewery

www.letitloose.com

(314) 727-6903

V&V Premium Energy Drink

V & V Beverage

www.vandvenergy.com

(212) 614-8555

Playboy Energy Drink

Playboy Beverages

www.playboyenergy.com

(310) 481-4400

Vault

The Coca-Cola Company

www.drinkvault.com

(800) 438-2653

Potencia Energy Drink

DLR Associates Inc

www.potenciaenergydrink.com

(704) 660-0226

Vegas Fuel

One Beverage, LLC

www.onebev.com

(877) 356-9100

Power Trip Energy Drink

Power Trip Beverages, Inc.

www.powertripbev.com

(954) 862-1445

Vixen Energy Drink

Fluid Motion Beverage, Inc.

www.fluidmotionbev.com

(800) 951-9123

Pro Player Endurance Formula

Nevada Bev

www.drinkproplayer.com

(800) 730-9445

Wetmango Exotic Energy Drink

New Image Global Inc.

ww.exoticenergydrink.com

(951) 271-3251

RAGE Liquid Energy

RAGE Beverages, Inc.

www.rageliquidenergy.com

(514) 312-3764

Who's Your Daddy Energy Drink

Who's Your Daddy, Inc.

www.kingofenergy.com

(760) 438-5470

Raw Attitude and Raw Attitude Slammin Citrus

Bliss beverage LLC

www.sockoenergy.com

(480) 303-6500

Wired Energy Drink

Unique Beverage Company, LLC

www.wiredenergydrink.com

(425) 267-0959

Redline

VPX Sports, Inc.

www.vpxsports.com

(954) 641-0570

Xcite

Xcite Brands, Inc.

www.xciteenergy.com

(973) 885-1673

Rehab Recovery Supplement

Fuze Beverage, LLC

www.liquidrehab.com

(201) 461-6640

Xenergy

Xyience, Inc.

www.xyience.com

(888) 994-3623

Reload Energy Drink

Bigg Juice Industries, Inc.

www.quickreload.com

(866) 808-1087

Xing Tea

Xingtea

Resurrect Daily Detox & Recovery Elixir

Healthy Innovations, Inc.

www.hibeverages.com

(877) 365-6025

XL Energy Drink

XL Energy Drink Corp

www.xl-energy.com

(212) 594-3080

Roaring Lion

WHH Holdings USA, Inc.

www.roaringlionenergydrink.com

(702) 871-8535

Xtreme Shock

Nutrition Research Group

www.xtremeshock.com

(727) 542-2767

Rockstar Energy Drink

Rockstar, Inc.

www.rockstar69.com

(702) 939-5535

Yunker

SATO Pharmaceutical, Inc.

www.shop.sato-pharmaceutical.com

(310) 793-0509

Ronin Positive Liquid Synergy

Ronin, LLC

www.drinkronin.com

(920) 222-3015

Zen Shot

Shot Me Up

www.zen-shot.com

(214) 808-6862

10

2007 New Product Guide

(323) 264-8882

(303) 289-8655

2007 New Product Guide

11

WATER Emerge Nutrient Infused Water Cott Beverages North America

Bot Fortified Waters Bot Beverages LLC 12 Clementon Way Lawrenceville, NJ 08648 ph. 609-882-2806 www.botbeverages.com

6525 Viscount Road Mississauga, ON L4V 1H6 ph. 905-672-1900 www.emergewater.com

New to BevNET: • Grape • Orange • Berry

New to BevNET: • Strenth • Alert • Immunity • Zero Cal. Alert • Zero Cal. Immunity • Relax • Zero Cal. Strength • Zero Cal. Relax • Protect • Zero Cal. Protect

FlavH2O

Fred Najaro, Inc. Fred

20261 Paseo Del Prado Walnut, CA 91789 ph. 626-288-1300 www.flavh2o.com New to BevNET: • Kiwi Watermelon • Orange • Wild Cherry

499 Van Brunt St., Studio 10b Brooklyn, NY 11231 ph. 646-536-3526 www.fredbrands.com

• Pineapple • Apple • Peach

New to BevNET: • Fred premium natural spring water

BRAND

COMPANY

WEB

PHONE

420 Water

FINE H2O

www.fineh2o.com

(888) 249-2837

AH+

DTK, LLC

www.tasteah.com

(309) 339-1111

Aloe Breeze

Phoenix Beverage Corporation

www.aloebreeze.com

(602) 595-1155

Angel Fire Water

Angel Fire Water Company

www.angelfirewater.com

(505) 377-2727

Anti-Ageing Water

Global Beverage Innovations

www.anti-ageingwater.com

(760) 272-6377

AQUA Pacific

Crystal Clear Mineral Water (Fiji) Ltd

www.aquapacific.com

(679) 992-5950

Aqua2Go

Esgee Enterprises, LLC

www.wateronthego.com

(504) 304-9417

Aquadeco

Aquadeco, LLC

www.aquadecowater.com

(212) 564-7250

AquaHydrate

AquaGenus

www.aquagenus.com

(562) 221-8382

Aquamantra Energy Enhanced Natural Spring Water

Aquamantra

www.aquamantra.com

(949) 429-4225

Ayala's Herbal Water

Herbal Water, Inc.

www.herbalwater.com

(610) 668-4000

Carpe Diem

AMI Brands, LLC

www.carpediem.com

(310) 458-1384

Clearly Canadian

Clearly Canadian Beverage Corporation

www.clearly.ca

(800) 735-7180

Clearly Canadian Natural Enhanced Water

Clearly Canadian Beverage Corp.

www.clearlyenhanced.ca

(604) 742-5300

Dao Quantum Water

Dao Water

www.daowater.com

(239) 594-9823

Dasani Plus

The Coca-Cola Company

www.dasani.com

(800) 438-2653

Delicious H2O

Delicious H2O, LLC

www.delicioush2o.com

(310) 270-7266

Eldorado Vitamin Charged Spring Water

Eldorado Artesian Springs Inc.

www.eldoradosprings.com

(303) 604-3017

Equa Water

Equa Water Corp.

www.equawater.com

(239) 963-1000

Ex Drinks Aqua Vitamins

Ex Drinks US

www.extremedrinks.com

(714) 516-9663

Extreme Aqua Still

Ex Drinks US

www.extremedrinks.com

(714) 516-9663

Filette

Fonte Italia Americas

www.pbmai.com

(561) 204-1375

Fruit2O Vitamin Enhanced

Kraft Foods, Inc.

www.fruit2O.com

(847) 646-2000

Function Drinks

MD Drinks, Inc.

www.functiondrinks.com

(310) 725-9050

H2 Ultra

Fitness Water, Inc.

www.H2Ultra.com

(801) 558-8474

12

2007 New Product Guide

WATER Iceland Spring

Nestle Pure Life

Jana Pure Distribution US, LLC

Jana North America, Inc.0

60 Dutch Hill Road, Suite 9 Orangeburg, NY 10962 ph. 845-365-1570 www.icelandspring.com

461 Park Ave. South New York, NY 10016 ph. 212-889-5262 www.janawater.com

New to BevNET: • Iceland pure spring water

New to BevNET: • European artesian water • Strawberry-Guava • Lemon-Lime

SoNu

Nestle Waters North America 777 West Putnam Ave. Greenwich, CT 06830 ph. 203-531-4100

SoNu Beverages 212 West 35th St., 2nd Floor New York, NY 10001 ph. 212-244-7668 www.sonubeverages.com

New to BevNET: • Splash (Lemon, Raspberry, Orange, Kiwi Strawberry, Peach Mango, Tropical Fruit) • Green Tea Refreshers (Original, Mandarine Orange) • Pure Life Unflavored

New to BevNET: • Blueberry Pear • Pomegranate Açai • Mango Peach • Lemon Tanerine • Strawberry Cranberry • Tropical Passion Fruit

BRAND

COMPANY

WEB

PHONE

H2Odwalla Organic Enhanced Water

Odwalla, Inc.

www.odwalla.com

(800) 639-2552

H2Om water with intention

H2Om water with intention

www.H2Omwater.com

(818) 761-5288

Hansen's Natural Sparkling Waters

Hansen Beverage Company

www.hansens.com

(800) 426-7367

Hawaiian Springs

Hawaiian Springs, LLC

www.hawaiianspring.com

(808) 483-0525

Hint

Hint, Inc.

www.drinkhint.com

(917) 593-5974

Hydrate2o

Hydrate2o

www.hydrate2o.com

(208) 709-1747

Icelandic Glacial Water

Icelandic Water Holdings, ehf.

www.icelandicglacial.com

(323) 482-1050

IQ H2O

iQbeverages, Inc.

www.iqbeverage.com

(561) 721-1089

Iskilde Spring Water

Iskilde, ApS

www.iskilde.dk

45 86 84 48 48

iTap

EcoFeat

www.canadiantapwater.com

(778) 887-0245

Jade Spring

Jade Spring Artesian Water, LLC

www.jadespringwater.com

(715) 694-5233

Jones - 24C Multi-Vitamin Enhanced Water

Jones Soda Co.

www.jonessoda.com

(206) 334-7118

Keeper Springs

Tear of the Clouds

www.keepersprings.com

(917) 297-8011

Kid Fuel

Clear Beverage Corporation

www.kidfuel.com

(866) 543-3853

KIK-it O2 Pure Oxygenated Water

OC energy

www.ocenergydrink.com

(909) 297-3256

Krank2O

Krank2o, Inc.

www.krank2o.com

(518) 857-8196

Light & Fit

Danone Naya Waters

www.drinklightandfit.com

(450) 901-0100

Liquid Salvation Ultra Hydrating Water

Liquid Salvation, Inc.

www.liquidsalvation.com

(800) 630-9551

Lynn Springs

Lynn Springs Waters, LLC

www.tjafg.com

(770) 572-5928

Metromint Water

Soma Beverage Co., LLC

www.metromint.com

(415) 979-0781

Naya

Danone Naya Waters

www.naya.com

(450) 901-0100

Nui Kid Water

Nui, LLC

www.nuiwater.com

(866) 504-6684

Oregon Rain

Oregon Rain

www.oregon-rain.com

(503) 554-5504

Owater Infused

O Beverages, LLC

www.owater.com

(617) 715-9700

Penguin Ice

Penguin Bottling Company

www.penguinice.biz

(866) 381-7218

14

2007 New Product Guide

WATER Vitamin + Fiber Water Nature 101

Talking Rain Talking Rain Beverage, Co. P.O. Box 549 Preston, WA 98050 ph. 425-222-4900 www.talkingrain.com

1963 Sabre St. Hayward, CA 94545 ph. 510-782-8880 www.nature-101.com

New to BevNET: • Lemon • Peach • Marionberry • Mango Açai • Mandarin White Tea • Mandarin • West Indies Lime • Pomegranate Blueberry

New to BevNET: • Guava • Mixed Fruit • Orange • Peach

Vitaminwater

VitaZest Glaceau

Triple A Products, LLC

17-20 Whitestone Expressway Whitestone, NY 11357 ph. 718-746-0087

5 Dakota Drive, Suite 305 Lake Success, NY 11042 ph. 516-328-2900 www.drinkvitazest.com

New to BevNET: • XXX (triple antioxidants) • Charge • B-Relaxed

New to BevNET: • Vitamin Enriched Green Tea • Pineapple Mango

BRAND

COMPANY

WEB

PHONE

Propel Fit Water

The Gatorade Company

www.propelwater.com

(877) 377-6735

Propel Invigorating Water

The Gatorade Company

www.propelwater.com

(877) 377-6735

Pure Cool

Watermark Innovation, LLC

www.drinkpurecool.com

(631) 259-2329

Q Tonic

Q Tonic

www.qtonic.com

(646) 530-8586

Real New York Water

Real New York Water

www.realnywater.com

(908) 598-9315

Reload Power Water

Bigg Juice Industries, Ltd.

www.biggjuice.com

(450) 664-3862

Respect

BYB Brands, Inc.

www.bybbrands.com

(704) 319-0390

Roadkill Kids Juices

Hat Trick Beverage Inc.

Saint-Geron

Epicurean Beverages

www.efbusa.com

(770) 457-0300

Saratoga Essence Spring Water

Saratoga Spring Water Company

www.saratogaspringwater.com

(518) 584-6363

Seawright Springs

Seawright Holdings LLC

www.seawrightsprings.com

(202) 204-2176

SEI Water

SEI Water

www.seiwater.com

(212) 727-7772

Skinny Water

Skinny Nutritional Corp.

www.skinnywater.com

(610) 784-2000

Snapple Antioxidant Water

Snapple Beverage Group

www.snapple.com

(972) 673-7000

SoBe Lifewater

SoBe Beverages

www.sobelifewater.com

(800) 588-0548

Space2O Purified Water

Microgravity Enterprises, Inc.

www.space2o.com

(508) 486-0081

Special K2O Protein Water

Kellogg's

www.specialk.com

(800) 962-1413

Spiritual Water

Spiritual Brands, Inc.

www.spiritualh2o.com

(800) 736-9070

Tropicana Fruit Squeeze

Tropicana Products, Inc. (PepsiCo)

www.tropicana.com

(800) 237-7799

Vital Lifestyle Water

Big Earth Brands Ltd.

www.vitallifestylewater.com

(877) 848-2511

Wahta Springs

Wahta Springs

www.wahtasprings.com

(705) 762-5550

Walnut Grove Spring Water

Walnut Grove Spring Water, LLC

www.walnutgrovespring.com

(812) 384-9395

Wateroos

Maddie's Beverage Company, Inc.

www.wateroos.com

(650) 292-4908

WaterPlus

Healthy Hydration, LLC

www.drinkwaterplus.com

(201) 461-6640

Wild Waters

Wild Waters, Inc.

www.drinkwildwaters.com

(781) 875-1465

16

(760) 613-8828

2007 New Product Guide

CSD Steaz Sparkling Grean Teas The Healthy Beverage Co.

Mash Boylan Bottling Co. 17 Purcell Court Moonachie, NJ 07074 ph. 201-372-1600 www.boylanbottling.com

2865 South Eagle Road Newtown, PA 18940 ph. 215-321-8330 www.steaz.com

New to BevNET: • Ripe Mango & Blood Orange • Grapefruit Citrus Zing • Lemon Peel Ginger Root • Pomegranate Blueberry

New to BevNET: • Black Cherry • Raspberry • Orange • Root Beer •Blueberry Pomegranate • Green Tea with Lemon

BRAND

COMPANY

WEB

PHONE

African Sunshine

Unique Food Group

www.africansunshine.biz

(267) 847-2227

Apple Rush

Apple Rush Company

www.applerush.com

(708) 389-6625

BAUMEISTER SODAS

Triangle Distributing Company

www.baumeistersoda.com

(920) 336-1555

Belvoir Fruit Farms

Belvoir Fruit Farms

www.belvoirfruitfarms.co.uk

44 1476 870286

BibiCaffè Sparkling Espresso Drink

TSR Imports, LLC

www.bibicaffe.com

(206) 683-3332

BIONADE

Liquid Access, LLC (US Importer)

www.bionade.com

(919) 630-4445

BooKoo Energy

BooKoo Beverages, Inc.

www.bookooenergy.com

(866) 568-3322

Bottle Green

Bottle Green Drinks Company Inc.

www.bottle-green.com

(905) 273-6137

Capt'n Eli's

Shipyard Brewing Co, LLC

www.captneli.com

(800) 273-9253

Clearly Canadian

Clearly Canadian Beverage Corporation

www.clearly.ca

(800) 735-7180

Cricket Cola

Cricket Natural Beverages

www.cricketcola.com

(301) 365-4080

Diet Coke Plus

Coca-Cola North America

www.dietcoke.com

(800) 438-2653

Diet Pepsi

PepsiCo, Inc.

www.dietpepsi.com

(914) 253-2000

Double-Cola

Double-Cola Co.

www.double-cola.com

(877) 325-2652

Dr Pepper

Dr Pepper/Seven Up, Inc.

www.drpepper.com

(800) 696-5891

essn

SkylarHaley

www.skylarhaley.com

(925) 600-9397

Fever-Tree Premium Mixers

Fever-Tree, Ltd.

Fizzy Lizzy

Fizzy Lizzy LLC

www.fizzylizzy.com

(800) 203-9336

Ginseng Rush XXX

RushNet, Inc. (Rush Beverage Company)

www.enjoytherush.com

(708) 389-6625

Guarana Amazoonia

Beverages Business AG

GuS (Grown-Up Soda)

Utmost Brands, Inc.

www.drinkgus.com

(212) 355-7454

Havana Cola

Havana Beverages

www.havanabeverage.com

(502) 584-2018

Hayne's Beverage, Inc.

Hayne's Beverage, Inc.

www.haynesbeverage.com

(610) 789-7213

Izze Esque

IZZE Beverage Company

www.izze.com/esque

(303) 327-5515

JCS Ginger Beer Soda

Kingston-Miami Trading Co.

www.kingstonmiami.com

(305) 324-0231

Jolly Rancher Soda

Liquid Brands Management, Inc.

www.newsodas.com

(619) 921-3124

Jones Pure Cane Soda

Jones Soda, Inc.

www.jonessoda.com

(206) 624-3357

Julmust

Chicago Importing Company

www.chicagoimporting.com

(847) 289-0180

Lorina Sparkling Beverages

Lorina, Inc.

www.lorina.com

(305) 779-3085

Mountain Dew

PepsiCo, Inc.

www.mountaindew.com

(914) 253-2000

Pennsylvania Dutch Birch Beer

Pennsylvania Dutch Beverages

www.daretogodutch.com

(215) 396-2012

Polar Classics

Polar Beverages

www.polarbev.com

(800) 225-7410

(212) 675-5525

41 79 219 16 34

R.W. Knudsen Spritzer

R.W. Knudsen Family

www.knudsenjuices.com

(888) 569-6993

Red Toe

Red Toe Soda, LLC

www.redtoe.com

(404) 906-2350

Regatta Ginger Beer

Affinity Beverages, Inc.

www.regattagingerbeer.com

(888) 227-0708

18

2007 New Product Guide

CSD BRAND

COMPANY

WEB

PHONE

Ski Citrus Soda

Double-Cola Co.

www.double-cola.com

(877) 325-2652

Snow Sparkling Mint Beverage

Snow Beverages, LLC

www.snowbeverages.com

(212) 353-3270

Sopranos Old Fashioned Italian Soda

Imbibe - The Drink Tank

Swing Juice Hybrid Energy Drink

Swing Juice Brands, LLC

www.swingjuice.com

(781) 881-4022

The Original Mabi Drink

Global Beverage Ent. Inc.

www.drinkmabi.com

(954) 793-0637

The Switch

Switch Beverage Company

www.switchbev.com

(804) 745-6495

Vignette Wine Counry Soda

Vignette Soda, LLC

www.winecountrysoda.com

White Rock Organics

White Rock Products Corporation

www.whiterockbeverages.com

(800) 969-7625

Yacht Club Soda

Yacht Club Bottling Works Inc.

www.yachtclubsoda.com

(401) 231-9290

Zevia

Zevia LLC

www.drinkzevia.com

(800) 230-2221

(800) 327-7964

JUICE Frutzzo Yumberry

Kaboom Infinite Wellness Brand X, LLC

Frutzzo 40 West Main Stree Court, Suite 250B Alpine, UT 84004 ph. 866-378-8996 www.frutzzo.com

4729 E. Sunrise Drive, #406 Tuscon, AZ 85718 ph. 520-529-4199 www.kaboominfinite.com

New to BevNET: • Organics and Naturals (Yumberry 100%, Yumberry with Blueberry, Yumberry with Pomegranate, Yumberry with Cherry)

New to BevNET: • Orange Passion • Pomegranate Berry

C

M

Y

CM

MY

CY

Quinoa Gold

Sun Shower Nectarine Juice NBI Juiceworks

Newport Quinoa Co.

CMY

22 Prairie Ave. Newport, RI 02840 ph. 914-557-5620 www.quinoagold.com

3300 S. Hiawassee Road, Suite 107 Orlando, FL 32835 ph. 407-291-1151 www.nbijuiceworks.com

New to BevNET: • Pina Colada • Dark Berry • Mango Passion

New to BevNET: • Nectarine Juice • Nectarine Berry • Nectarine Açai • Nectarine Cranberry • Nectarine Mango • Turbo-G • Nectarine Grape Orange • Nectarine Pomegranate

BRAND

COMPANY

WEB

PHONE

Adina Miracle Fruits/Adina Organics

Adina For Life Inc.

www.adinaworld.com

(415) 285-9300

Alex's Lemonade

USA Beverage, Inc.

www.alexslemonade.org

(215) 396-2012

Arthur's Fresh

Arthur's Fresh Company

www.arthursjuice.com

(416) 233-6888

Auna Kiwifruit Juice

Banyan Beverages International, LLC

www.aunakiwi.com

(516) 433-4789

Bolo Bolo Carbonated Drink

AJY International, Inc.

www.ajyinternational.com

(510) 656-6032

Bolthouse Farms Bom Dia

Wm. Bolthouse Farms, Inc.

www.bomdia.com

(661) 366-7205

Cascade Ice Organics

Unique Beverage Company, LLC

Cell-Nique

Cell-Nique

www.cell-nique.com

CHERRish

CHERRish Corp.

www.cherrish.net

(425) 829-1211

Crayons Fruit Juice Drink

Crayons, Inc.

www.drinkcrayons.com

(425) 881-9500

Currant-C

The Currant Company

www.currantc.com

(800) 287-7268

20

(425) 267-0959

2007 New Product Guide

K

JUICE BRAND

COMPANY

WEB

PHONE

BRAND

COMPANY

WEB

PHONE

Dog On It Fortified Juice Beverages

White Hat Brands, LLC

www.whitehatbrands.com

(800) 747-0912

Nu South

United Beverage Group, LLC

www.ubev.com

(404) 942-3636

Earthly Delights

Earthly Delights, LLC

www.earthlydelightsorganics.com

(877) 606-1360

O.N.E.

O.N.E. World Enterprises

www.onenaturalexperience.com

Elliott's Amazing

Amazing Beverages, Inc.

www.elliottsamazing.com

(800) 545-8423

Pfanner Premium Juices And Teas

Pfanner Premium Juices and Teas

www.pfanner.com

(919) 933-7000

Essential Aloe Juice

Essential Beverage House, Inc.

www.essentialbeveragehouse.com

(718) 430-7014

Pomesmart

Smart Juice, LLC

www.pomesmart.com

(610) 997-0506

essn Sparkling Juices

SkylarHaley

www.skylarhaley.com

(925) 600-9397

PomSqueeze Pomegranate Juice

Aveesa, LLC

www.aveesa.com

(845) 416-0218

First Blush Premium Juices

First Blush

www.firstblushjuice.com

(805) 969-8700

Purity Organic Functional Drinks

Purity Organic

www.pacorg.com

(415) 673-5555

Fizz Ed

Apple & Eve

www.fizz-ed.appleandeve.com

(516) 621-1122

Purple

The Purple Beverage Company

www.drinkpurple.com

(877) 347-3836

FlavorBrazil Acai Energy Juice

FlavorBrazil

www.flavorbrazil.com

(718) 300-9158

R.W. Knudsen Family Juices

Knudsen & Sons, Inc.

www.knudsenjuices.com

(888) 569-6993

Frutzzo Organic Juices

Frutzzo Natural Juice, LLC

www.frutzzo.com

(866) 378-8996

R.W. Knudsen Organics

Knudsen & Sons, Inc.

www.knudsenjuices.com

(888) 569-6993

Gloji

Gloji, Inc.

www.gloji.com

(323) 269-0899

Sambazon Aรงai Fruit Smoothie

Sambazon, Inc.

www.sambazon.com

(877) 726-2296

Go Appetit

Allegretto Ventures, LLC

www.goappetit.com

(713) 838-7940

Santa Cruz Organics Lemonade

Santa Cruz Natural Incorporated

www.scojuice.com

(888) 569-6993

Honest Kids

Honest Tea

www.honesttea.com

(800) 865-4736

SENCE Rare European Rose Nectar

Nevada Rose, LLC

www.sencenectar.com

(702) 491-8381

Honest Tea

Honest Tea

www.honesttea.com

(800) 865-4736

Snapple Super Premium Juice Drinks

Cadburry Schweppes Americas

www.snapple.com

(972) 673-7000

JCS Mango Juice Drink

Kingston-Miami Trading Co.

www.kingstonmiami.com

(305) 324-0231

Sweet Leaf Lemonade Stand

Sweet Leaf Tea Company

www.sweetleaftea.com

(512) 328-7775

Kagome

Kagome Co., Ltd.

www.kagome.us

(800) 461-5236

The Ginger People

Royal Pacific Foods

www.gingerpeople.com

(800) 551-5284

Lambda Organic Fruit Juices

Espana Brands North America

www.espanabrands.com/lambda

(858) 259-1474

Tradewinds Tropicals

The Tradewinds Beverage Company

www.tradewinds-tea.com

(513) 241-4344

Luvli Juices

Luvli Juices, Inc.

www.luvlijuices.com

(617) 482-1282

Uncle Matt's Organic

Uncle Matt's Organic, Inc.

www.unclematts.com

(352) 394-8737

Malava Relax

Malava, LLC

www.malavabeverages.com

(949) 258-4346

V8 V-Fusion Juice products

Campbell Soup Co

www.v8juice.com

(856) 342-3641

MIRA Mango

Mira International Foods, Inc.

www.miramango.com

(732) 613-7201

Vita Coco Coconut Water

Vita Coco

www.vitacoco.com

(877) 848-2262

Mix 1

mix1

www.mix1life.com

(303) 442-6200

Xotic's Gourmet

Xotic's Gourmet Beverage

www.xoticsgourmettea.com

(205) 951-7755

mySmoothie

myGoodness SA

www.my-smoothie.com

41 27 771 8333

Zola Aรงaรญ

Zola Aรงaรญ

www.zolaacai.com

(415) 775-6355

Naked Juice/Naked Juice Probiotic

Naked Juice Company

www.nakedjuice.com

(877) 858-4237

A NEW DAY HAS DAWNED BREAKING BEVERAGE INDUSTRY NEWS DELIVERED DIRECT TO YOUR E-MAIL INBOX FROM

BEVERAGE BUSINESS INSIGHTS s 0UBLISHED TIMES PER YEAR ABOUT TWICE A WEEK s )NSTANT EXCLUSIVE NEWS AND ANALYSIS ON THE MOST VIBRANT SEGMENTS OF THE BEVERAGE INDUSTRY INCLUDING q %NERGY $RINKS q %NHANCED 7ATERS q 4EAS #OFFEES q &UNCTIONAL $RINKS q (IGH %ND "OTTLED 7ATERS s .O HYPE AND REWRITTEN PRESS RELEASES

BUT INSIDE INFORMATION ON NEW PRODUCTS

CONSUMER TRENDS MERGER AND ACQUISITIONS DISTRIBUTION MOVES

AND OTHER ACTIONABLE INFORMATION s PER YEAR AT LEAST ISSUES

TRY 8 ISSUES FREE! WWW BEVINSIGHTS COM PH E BEVINSIGHTS AOL COM 22

2007 New Product Guide

2007 New Product Guide

23

TEA Honest Tea (PET)

New Leaf Tea Honest Tea

Skae Beverage International, LLC

4827 Bethesda Ave. Bethesda, MD 20814 ph. 800-865-4736 www.honesttea.com

60 Dutch Hill Road, Suite 9 Orangeburg, NY 10962 ph. 845-365-1570 www.drinknewleaf.com

New to BevNET: • Lori’s Lemon Tea • Peach Oo-La-Long • Green Dragon Tea • Heavenly Honey Tea • Heavenly Honey Green Tea • Pomegranate White Tea with Açai

New to BevNET: • Green Tea (Plum, Ginseng) • White Tea ( Honeydew Melon, Tangerine, Strawberry, Honey & Ginseng) • Blue Tea (Lemon, Raspberry, Peach)

BRAND

COMPANY

WEB

PHONE

Adina Organics

Adina for Life, Inc.

www.adinaworld.com

(415) 285-9300

Anteadote

Adagio Teas

www.adagioxl.com

(973) 253-7400

Bina Iced Tea

Source Atlantique, Inc.

www.foodimportgroup.com

(201) 947-1000

Bombilla Gourd

Bombilla & Gourd Inc.

www.bombillagourd.com

(201) 805-5729

Café Sepia

Ito En (North America), Inc.

www.cafesepia.com

(718) 250-4000

Cha Dao Tea

Cha Dao Tea Company, LLC

www.chadaotea.com

(206) 335-6585

Cintron Iced Teas

Cintron Beverage Group

www.cintronbeveragegroup.com

(267) 298-2100

Dr. Andrew Weil for Tea

Ito En North America, Inc.

www.itoen.com/weil

(718) 250-4000

GRAPZE

Purple Heart Beverages, LLC

www.purpleheartbeverages.com

(401) 743-0300

GT's Kombucha

Millenium Products Inc.

www.gtskombucha.com

(877) 735-8423

Harney & Sons RTD

Harney & Sons

www.harneyteas.com

(888) 427-6398

Herbal Mist

ABF Beverage, LLC

www.herbalmist.com

(516) 596-8704

Honest Tea (Glass)

Honest Tea

www.honesttea.com

(800) 865-4736

Leaf Cafe Tea

Leaf Cafe Tea LLC

www.leafcafetea.com

(561) 249-4422

Malava Relax

Malava, LLC

www.malavabeverages.com

(949) 258-4346

Nurture by Nature

Nurture by Nature Inc.

www.nxnorganics.com

(973) 333-4846

O'Cha Ice Brewed Green Tea

Eaton Foods Company, Ltd.

www.vitalon.com.tw

886 4 2359 0808

Puriku White Tea

US Organic Concepts, LLC

www.usorganicconcepts.com

(646) 530-8586

Republic of Tea Unsweetened Iced Tea

The Republic of Tea

www.republicoftea.com

(800) 298-4832

Snapple Earl Grey

Cadbury Schweppes Americas Beverages

www.snapple.com

(972) 673-7000

Sweet Leaf Tea

Sweet Leaf Tea Co.

www.sweetleaftea.com

(877) 832-5323

Taste Nirvana

Taste Nirvana International, Inc.

www.tastenirvana.com

(310) 403-7492

Tazo Tea

Tazo

www.tazo.com

(800) 299-9445

Teany

Teany

www.teany.com

(212) 947-5360

Tea's It

Good Karma Beverage, Inc.

www.goodkarmabuzz.com

(323) 264-8882

TeaZazz Sparkling Tea

TeaZazz

www.drinkteazazz.com

(888) 832-9299

Tradewinds Fresh Brewed Teas

The Tradewinds Beverage Company

www.tradewinds-tea.com

(513) 357-5200

VidaTea

Healthy Innovations, Inc.

www.vidatea.com

(760) 918-0490

Xing Tea

Xingtea

Xotic's Gourmet

Xotic's Gourmet Beverage

www.xoticsgourmettea.com

(205) 951-7755

ZT Rooibos Teas

ZredT, LLC

www.getredtea.com

(866) 573-3832

Zulu Nectar

Stones Throw Enterprises

24

(303) 289-8655

2007 New Product Guide

(866) 622-9858

DAIRY & SOY BRAND

COMPANY

WEB

PHONE

Bolthouse Farms

Wm. Bolthouse Farms, Inc.

www.bolthouse.com

(661) 366-7205

Cascader Yogurt Smoothies

Cascade Fresh Inc

www.cascadefresh.com

(800) 511-0057

Cocio Chocolate Milk

C.K.F. Foods. Inc. (US Importer)

www.cociousa.com

(847) 394-1291

Dahlicious Lassi

Dahlicious, LLC

www.dahlicious.com

(978) 935-2304

Dreamerz All Natural Sleep Beverage

Dreamerz Foods

www.dreamerzfoods.com

(415) 486-2109

Lean Body Hi-Protein Milk Shake

Labrada Nutrition

www.labrada.com

(281) 774-1355

Lifeway Probugs - organic whole milk kefir

Lifeway Foods

www.lifeway.net

(847) 967-1010

LightFull Satiety Smoothie

LightFull Foods

www.lightfullfoods.com

(415) 339-4260

Pro Bio Max

Lac Pro

www.lacpro.com

SolMaya Brands

SolMaya Brands

www.solmayabrands.com

(866) 765-6292

Soy Blendz

Carbotrol Foods, Inc.

www.soyblendz.com

(800) 669-8346

Stonyfield Farm Shift

Stonyfield Farm

www.shiftenergy.com

(800) 776-2697

Vitasoy Organic Soymilk

Vitasoy USA Inc.

www.vitasoy-usa.com

(978) 772-6880

WholeSoy & Co Organic Smoothies

WholeSoy & Co.

www.wholesoyco.com

(877) 569-6376

COFFEE Adina Organic Coffee

Adina for Life, Inc.

www.adinaworld.com

(415) 285-9300

BibiCaffè Sparkling Espresso Drink

TSR Imports LLC

www.bibicaffe.com

(206) 683-3332

Café Sepia

Ito En (North America), Inc.

www.cafesepia.com

(718) 250-4000

Caribou Coffee

The Coca Cola Company

www.cariboucoffee.com

(800) 438-2653

Deerfield Trading Company Beverages

Deerfield Trading Co.

Iced Spresso

New York Coffee Co.

www.newyorkcoffeeco.com

(888) 423-4141

Emmi Caffe Latte

Emmi (USA) Inc.

www.coolercoffee.com

(845) 268-9990

Java Pop

Java Pop, Inc.

www.javapop.com

(866) 689-5655

Master Cafe Iced Coffee

Market Connections Group

www.marketconnectionsgroup.com

(626) 574-1600

Mud Coffee

Mud Coffee Co.

www.drinkmud.com

(248) 336-9383

Accelerade

Cadbury Schweppes Americas Beverages

www.accelerade.com

(877) 275-8063

Better Than Water

The Hollingshead Group, LLC

www.drtimsjuices.com

(847) 376-0688

Blue Sport

Blue Sky (Hansen's Naturals)

www.blueskysoda.com

(800) 426-7367

EQ, Thirst Equalizer

Hurricane Juice Company

www.hurricanejuice.com

(941) 556-1169

FRS Antioxidant Health Drink

New Sun Nutrition

www.frs.com

(877) 377-4968

Function Drinks

MD Drinks, Inc.

www.functiondrinks.com

(310) 725-9050

G2

PepsiCo, Inc.

www.drinkg2.com

(800) 884-2867

Gatorade AM

PepsiCo, Inc.

www.gatorade.com

(800) 884-2867

Gleukos Performance Beverage

Gleukos, Inc.

www.gleukos.com

(503) 241-4909

Hypotonic Performance

AriZona Beverages

www.drinkarizona.com

(513) 357-4750

Krank'd Body Fuel

NRS, Inc.

www.krankd.com

(888) 572-6531

LIV Natural

Ritorna Natural, Inc.

www.liv-natural.com

(609) 802-2116

Loaded - Vitamin Supplement Performance Drink

Colonial Beverages, LLC

www.silverbackextreme.com

(951) 786-6960

Pumped Fitness

Hat Trick Beverage Inc.

Respect Mind & Body

BYB Brands, Inc.

www.bybrands.com

(704) 319-0390

R.W. Knudsen Family Recharge

Knudsen & Sons, Inc.

www.knudsenjuices.com

(888) 569-6993

Rudy Revolution

Rudy Beverage, Inc.

www.rudyrevolution.com

(800) 933-7839

simply fit

Simply Fit Co.

www.drinksimplyfit.com

(877) 639-1348

Sparka

Medicus Formulas, Inc.

www.sparkaonline.com

(800) 441-7546

SportWave Vitamin Infused Water

Sportables LLC

WheyUP

WheyUP, LLC

(630) 789-9800

SPORTS DRINKS

26

(760) 613-8828

(816) 628-1229 www.wheyup.com

2007 New Product Guide

(480) 220-8680