The Red Bull Editions
Tio Gazpacho ClĂĄsico
Tio Gazpacho Verde
Red Bull North America
Tio Gazpacho
Tio Gazpacho
PACKAGING: 12 oz. Can, 8.4 oz. Can
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
Spanish-style gazpacho. Drinkable & organic. HPP.
Spicy green gazpacho. Drinkable & Organic. HPP.
Red Bull is expanding the Red Bull Editions line in February, 2015 with Red Bull Yellow Edition, Red Bull Orange Edition and Red Bull Cherry Edition, offering the tastes of tropical fruit, orange and cherry with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. As a limited launch in 2014, the Red Bull Summer Edition performed exceptionally well and will now return as a permanent national SKU - the Red Bull Yellow Edition. The expansion demonstrates Red Bull’s commitment to offering consumers more choice. Since taste and sugar/calories are barriers to consumption in the energy category, these new flavors will continue to reach new consumers and encourage increased purchase among current consumers who enjoy Red Bull while working, studying, traveling, playing sports or juggling the daily demands of life. In fact, Nielsen data shows that 59% of energy category growth is coming from zero calorie flavored energy.
Tio Gazpacho de Sol Tio Gazpacho PACKAGING: 12 oz. PET Carrot & yellow tomato. Drinkable & Organic. HPP.
Titan Tea Chill Brands, LLC (D.B.A. Titan Tea) PACKAGING: 16 oz. PET Brewed tea w/ electrolytes, naturally low calorie
BEVNET MAGAZINE NOVEMBER/DECEMBER 2014
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