Page 1

NOVEMBER 26, 2014

ENERGY SHOTS: WHY BIG IS WOODCHUCK AFTER 5-HOUR, COMPANIES BUY DROWNING IN A WHO'S NEXT? SMALL COMPANIES SEA OF CIDER?


Want to offer your customers something truly W∂nderful? Add 100% pomegranate concentrate from the largest grower and processor of pomegranates in the world: P ∂M. We use only Wonderful variety pomegranates from our own California orchards to ensure consistent quality, complete traceability, and the highest standards of color and taste you’d expect from the pomegranate experts. So go with the leader. And make your products even more W∂nderful. ®

FOR MORE INFORMATION: industrialsales@pomwonderful.com or 310.966.5800.

©2014 POM Wonderful LLC. All Rights Reserved. POM, POM WONDERFUL, and the accompanying logos are registered trademarks of POM Wonderful LLC. PI11837

Our pomegranate concentrate makes everything W∂ nderful.


NOV.-DEC. 2014 M

A

G

A

Z

I

8

N

E

40

Contents • Volume 12 • No. 8

48

COLUMNS

FEATURES

SPECIAL SECTION

4 First Drop Learning from a Dairy Diaspora

34 The Experts Why Big Companies Buy Small Companies

6 Publisher’s Toast Random Thoughts to Ease into 2015

48 After 5-Hour Who’s Next? with Brand News

67 BevNET’s New Beverage Guide The Year in New Products

28 Gerry’s Insights Worth Watching

52 Hard Cider Is Woodchuck Drowning in a Sea of Cider? with Brand News

DEPARTMENTS 8 BevScape Deals, Hires, and Distributors in Distress 16 New Products Say Hello to Tio Gazpacho 24 Channel Check Year-End Bonus Categories 30 Brewbound GABF and NBWA in Review

58 Five Years Gone As 2015 Approaches, Here’s the Growth

ON THE COVER 40 Roasted Rebellion Meet the Coffee Upstarts with Brand News

NOVEMBER 26, 2014

TRADE SHOWS 62 NACS Review Energy Drinks Reinforce Ties to Convenience Channel 64 Fancy Foods West Preview San Francisco, CA

ENERGY SHOTS: WHY BIG IS WOODCHUCK AFTER 5-HOUR, COMPANIES BUY DROWNING IN A WHO'S NEXT? SMALL COMPANIES SEA OF CIDER? cover.indd 1

11/12/14 10:02 PM

COVER PHOTO Photo courtesty of High Brew Coffee

96 Promo Parade Longshot Winners BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

FOLLOW US ONLINE: http://twitter.com/BevNET http://www.facebook.com/bevnetcom www.bevnet.com/magazine/subscribe


The First Drop By Jeffrey Klineman

Okay, I joke. They do, too. It’s a parody site. But there’s nothing to parody when it comes to the growth of almond, hemp, flax, rice, soy and other grain- or nut-based milk substitutes. You can call the category milk alternatives or alt-milks,but it’s growing at an unprecedented rate, and potential toddler allergies or adult lactose intolerance aren’t the only factor. There’s an increasing number of people questioning the whole premise for dairy milk, either because they’ve embraced non-dairy paleo lifestyles (yes, there are also dairy paleo lifestyles – those paleos, always evolving!), have environmental concerns associated with a dairy-centric agricultural system, or just plain don’t like the taste as much. Now, the move to alt-milks has created an opportunity for hipster-style stridency: I have a cousin who has sworn that cow’s milk will never pass his daughter’s lips. (As of this writing, we are still a little apprehensive about the holidays, and what will happen if the toddler makes a break for the fridge.) And yes, I do find it slightly ironic that we are in the middle of a nut-milk boom when we are also in the middle of a nut allergy boom. But here we are, with a business that’s expected to grow to $1.7 billion in two years, according to Bloomberg Businessweek. We are at a juncture where major acquisitions are taking place in the alt-milk category (note White Wave paying nearly $200 million for So Delicious earlier this year), major brains are

Learning from a Dairy Diaspora

launching new enterprises around them (we’re looking at you, Mr. Steltenpohl) and major companies are adapting altmilks for surprisingly non-mainstream purposes (most notably, Rockstar’s use of almond milk in all three of its coffee flavored “Roasted” varieties). Soy is, of course, fairly common – it’s what birthed the category – but almond is coming up fast, as are the other varieties. One big issue? Soy allergies are apparently a problem that’s on part with lactose intolerance, and even worse, soy consumption has been associated with some forms of cancer in women. Soy is in a tailspin, if you look at our year-in-review numbers. So that dairy diaspora leaves us with a panoply of white drinks to consider, and all kinds of arguments about why you should or shouldn’t do it. Now, there are reasons why it might not make sense to drink almond milk – there’s a lower concentration of the nutrients that are naturally occurring in milk floating around in almond milk; it’s more expensive; the amount of water it takes to grow almonds would seem to make it a poor substitute from a conservation standpoint. But there are counter-arguments as well: dairy milk takes even more water to produce, and as we know (well, those of us who aren’t involved in the morally offensive rationalizations that result in climate change denial) cow farts and destroying forests for pasture aren’t helping things. Even worse, the cold-channel requirements for dairy are even more

4 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

of a burden on the environment, while alt-milks can be shipped in much less resource-intensive ways. I think one lens to use when considering this is that we’ve just plain hit the point where people want a different set of choices than they have asked for in the past. Look at the rivulets of nutritional demands that are out there and you’ll see such variety that it’s hard to find depth of anything but choice. In one story in this issue you’ll see a cold-brew manufacturer explain that part of the reason his coffees don’t have much flavoring is because consumers are planning to customize much of what he makes anyway. We’ve just gone through a period where Suja, a two-year-old company, has introduced more than 40 skus, and is now cycling through short-term LTOs. Even Red Bull, we see, has added more varieties, while Monster and Rockstar continue to juggle both mainstream and whimsical innovations. Things happen fast. Gluten free foods are growing at a ridiculous rate, one that far outpaces gluten allergies in the U.S. Unlike my publisher, who gets very worked up over such things, I’m cool with it – many of the gluten-free products are made with ancient grains and other tasty wheat substitutes that elevate the palate. This is no attempt at a low-fat cookie or a carbohydrate-free bread – it’s an enhancement. And it’s in this kind of move to variety that we can start to think about alternative milks: as an enhancement, one that has value not just because of nutritional or environmental merits -- although those are definitely higher validity arguments than questions of style or trendier-thanthou movements. From a supplier perspective, it’s harder to deal with pickier consumers, but the beverage industry, the food industry, has forced them into so many little boxes for so long that it’s understandable that they’d want to break out and explore their choices. Yes, it is in the nomenclature, as our opening tweet implies, that things seem to get a little ridiculous. But scoff only so long, lest you be buried in an almond avalanche.


We’re very proud of our new flavor. Ole Smoky is Tennessee’s first legal moonshine...and America’s favorite. Distilled from a ®

100 year old recipe, you will taste the heritage and history in every sip of Ole Smoky Shine Nog and in all 13 flavors. Winner ®

of 21 industry awards and, as if that weren’t enough, we’re the most visited distillery in the country. Order Some Today!

OLESMOKY.COM (865) 436-6995 INFO@OSDISTILLERY.COM


Publisher’s Toast By Barry Nathanson

Random Thoughts to Ease Into 2015

MAGAZINE www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

David Eisenberg STAFF WRITER deisenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

2014 is drawing to a succesful close. On personal and professional fronts, I’ve much to be grateful for. As I’ve written many times before, family and health are everything, and we are all good. One of the realities of getting older is the need to more frequently and diligently take care of your health. Make sure you go to your respective medical professionals. Being pro-active is key – I learned that through early treatment of my prostate cancer seven years ago. Another reality of getting older is that your attention tends to wander. Hence, I present some disparate thoughts to ponder. Over the course of the last few days, I’ve gotten phone calls from longstanding friends who have rekindled our relationship. It’s always great to connect with old friends and people who have had an impact in the industry. They have been in the marketplace as long as I have, and are trying to remain relevant, to contribute to the growth of brands. To new entrepreneurs I say there is wisdom in age, and I would seek them out and take their calls, as they have much to offer. Too often, brands don’t capitalize enough on their knowledge and connections to further their goals. Don’t let a little gray around the temples be the disqualifying factor when it comes to having someone potentially contribute to the bottom line. Talent is talent – and I’m saddened when I hear age gets in the way of employment. Our team at BevNET has been prescient about changes coming to the beverage industry, and we try hard to provide good products that are useful for those in the

space. We’re proud of our ability to serve you. I look at our Brewbound component of our portfolio: Early on we saw the resurgence of craft beer as a growing piece of the beverage picture, something that was welcome for those of us who saw the heights of the 90s and the subsequent slide. I’m glad to see it is back on the ascent: Creativity is the essence of beverage and this segment has it in spades. Thank goodness for Boston Beer Co., as they kept everything alive, to lead to this renaissance. The introduction of new products continues unabated, but I like the fact that claims have been toned down, and taste is again a key factor. I am receiving fewer new brands that cause me to wonder “now just what the heck were they thinking here?” That’s a good thing. I think that retailers and distributors and wholesalers have been more receptive to embracing new brands. It’s a trend that must continue. Again, share the commitment and share the success. Show loyalty to your suppliers. It always angers me when companies that gave you a chance and supported your efforts early on are dropped for the savings of a few shekels. As long as they are still delivering the goods, keep them. Share the commitment, share the success. I look forward to seeing many of you at our BevNET Live conference in Santa Monica. Aside from the great knowledge and education you receive, it is a celebration of all that is great about our industry. I hope you all have a prosperous 2015. We all share the commitment, we will all celebrate the success.

6 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com

HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-231-8800 f. 617-231-8890

PUBLISHER’S OFFICE 33 W 19th St., Fourth Floor New York, NY 10011 ph. 212-647-0501

SUBSCRIPTIONS For fastest service, please visit: www.bevnet.com/magazine/subscribe 617-231-8888

BPA Worldwide Member, June 2007

DO YOUR PART: PLEASE RECYCLE THIS MAGAZINE


VITAMIN C

Contact your HONEST kids representative | 800-865-4736


Bevscape

CIRCLE THE TRUCKS Greenshoots Troubled

The latest news on the brands you sell

SODA WARS AT HOME WSJ: PepsiCo Confirms SodaStream Test

PepsiCo is set to begin a limited test of its soda brands for use in SodaStream International’s carbonation machines, according to The Wall Street Journal. Beverage Digest, an industry newsletter, first broke the news via Twitter, stating that the trial run is a 10-week test with PepsiCo introducing new “Homemade” versions of its flagship cola and Sierra Mist products. The Journal reported that PepsiCo and SodaStream have agreed to a “smallscale, limited-time test” that will begin in the coming weeks. In a statement sent to the newspaper, PepsiCo said that it is “exploring multiple technologies in this space” and that “SodaStream is one of several companies we’re talking to about potential ideas for the future.” In a separate statement sent to the Journal, SodaStream wrote that “there are currently no discussions between SodaStream and PepsiCo concerning any other form of broader business collaboration.” PepsiCo’s test comes a few months before the Coca-Cola Co. is expected to launch a new line of pod-based beverages for use in Keurig’s soon-to-be-launched Keurig Cold system, which will allow consumers to make a variety of beverages, including carbonated ones, using its capsule-based technology. In February, Coca-Cola purchased a minority stake in Keurig and signed a long-term partnership with the company to produce a variety of pod-based Coke products.

Natural and specialty DSD distributor Greenshoots, which had just a few months earlier completed a multi-million-dollar capital raise, was faced with swelling bills, irate suppliers and a full-scale retreat from several distribution territories in October. With several high-profile, trendy beverage companies on its roster, including BluePrint, GT’s Kombucha, Mamma Chia and Tumeric Alive, Greenshoots won supplier accounts with the promise of the application of DSD frequency and care to influential stores in channels that are used to setting their shelves themselves. But its core promise, better sets and service in natural and specialty retail for new and emerging brands, has frequently been offset by complaints about inconsistent execution. BevNET spoke with executives from several beverage brands affiliated with Greenshoots, each of whom stated that the distributor had been delinquent and unresponsive regarding tens of thousands of dollars in unpaid bills. Some pointed the blame at Greenshoots’ rapid expansion and decision to take on huge retail accounts, including Safeway and Kroger, as the reason for its current troubles. Brennan Corbin, Greenshoots’ co-director of business development, concurred. “We grew too quickly as a company,” he told BevNET. As a result, Greenshoots is now in the process of consolidating its distribution territory, and will focus its attention on California, which is its primary market. Corbin confirmed that Greenshoots has ended operations in the North Atlantic (“We were never profitable in that region,”

8 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

he said) with specialty distributor Gourmet Guru acquiring the company’s distribution rights for the region. Greenshoots has also pulled out of Washington D.C. and Texas; Corbin expects that national wholesalers UNFI and KeHe will assume distribution for those markets. As for Colorado, Corbin was uncertain as to whether Greenshoots would continue distributing in the state, but that as of now, there have been no announced plans regarding its status. “Even though we’re consolidating, it’ll make our organization stronger,” Corbin said. “I want to take care of not only our brand partners, but our retail partners to make sure that if we are transitioning out of these regions that we do it the most seamlessly possible way. We’re going to be working with these companies and retail partners in California, so we need that relationship strong.” While Corbin will be involved for mapping a strategy to address its revised distribution plans, it falls on Greenshoots CEO Ben Lewis and the company’s investors, including Pergament LOHAS Fund (which was the primary investor in its most recent capital infusion) to find the funds to pay for its outstanding debts. Nat Noone, the company’s original founder and CEO, left in the spring following the investment from Pergament. Lewis, who had started philanthropic brand GIVE Water as a college student, had come to the company in a leadership position in 2011, following his own investment in Greenshoots. Corbin described Lewis as “working feverishly” to figure out a plan to pay suppliers.


Talking Rain Beverage Co. takes a Bold Step into the Tea Category with the introduction of Sparkling ICE Tea. This exciting new brand delivers the perfect blend of delicious fruit juice and refreshing iced tea in one rejuvenating, bubbly beverage. Each bottle is lightly carbonated includes real fruit juice, a special blend of brewed black & green tea, and is enhanced with vitamins & antioxidants. Sparkling ICE Tea makes drinking tea fun & refreshing!

Learn more at SPARKLINGICETEA.COM


Bevscape EXECUTIVE MOVES Big Guys: Coke Names New CMO

Little Guys: Orgain, Project Fresh Pick Experience

On the heels of a disappointing quarter for the Coca-Cola Co., one that prompted a revision of its long-term strategic plans, the cola giant announced a major shake-up in its marketing department. Coke revealed that Joe Tripodi, its Chief Marketing and Commercial Officer, will retire at the end of February, 2015. His successor will be Marcos De Quinto, who has been PresiMarcos De Quinto New Chief Marketing & dent of Coke’s Iberia Business Unit and Commercial Officer, Coca-Cola Vice President, Europe Group since 2000. Tripodi had overseen Coke’s marketing efforts since 2007, having joined the company after holding CMO roles with Allstate Insurance Co., The Bank of New York, Seagram Spirits & Wine, and MasterCard International. Upon his appointment, Coke had for the first time unified corporate responsibilities of traditional advertising, point-of-purchase marketing and in-store sales under a single executive, according to Ad Age. He was seen as a source of stability in his position at Coke, which had cycled through several marketing executives in the decade prior. Nevertheless, the announcement came at time when Coke faced pressure from shareholders to reinvigorate sales and profits, which tumbled by 14 percent in the last quarter. To that end, the company laid out a five-point plan in hopes of stemming the tide, one that included an initiative to “strategically targeting brand and growth investments that leverage its global strengths.” Amid declining sales of soft drinks, much of it driven by concerns about soda consumption and links to health-related problems, including obesity, Coke has faced pressure from shareholders to cut costs and increase productivity. Earlier this year,Coke had pledged to save $1 billion per year through 2016 and has continued to streamline operations by selling company-owned distribution territories in North America, the majority of which will be in the hands of independent bottlers by 2017, according to Coke. Nevertheless, introspection (and agitated investors) has led to the expansion of a cost-cutting strategy that will now aim to save Coke $3 billion a year by 2019. The company said it would also refranchise “a substantial portion” of its remaining distribution territories (those not unloaded by 2017) no later than 2020. Coke laid out four steps that it believes will improve productivity as a way to save $3 billion annually: restructuring the company’s global supply chain, including manufacturing in North America; implementing zero-based budgeting across the organization; streamlining and simplifying its operating model; and driving increased discipline and efficiency in direct marketing investments. Despite its revised strategy, Kent noted that Coke expects “the macroeconomic environment to remain challenging through 2015” and that “the initiatives announced today will take time to produce results.” Accordingly, Coke has adjusted previously announced financial targets and projects its 2015 numbers to bear similarities to lackluster returns of 2014.

Boosting their leadership ranks with proven veterans of the food and beverage industry, protein shake company Orgain and FreshBev, maker of cold-pressed, high pressure processed RIPE Craft Bar Juice cocktail blends and Project Fresh juices, recently announced top-level moves intended to mold the strategic vision of each company. Orgain, which also sells a line of protein powders, has tapped Carter Elenz as president and named Kristen Deshaies as chief marketing officer of the company. Both Elenz and Deshaies have held executive roles at dairy foods giant Stonyfield Farm as well as Seventh Generation, which markets environmentallysafe household products. Elenz, who has also worked with Garden Burger and the Quaker Oats Co., most recently held positions at U.S. Cellular as an executive vice president, and as the interim chief marketing and sales officer of Aseptia Inc. and Wright Foods, Inc. In 2010, Elenz joined functional beverage company Sensia as CEO and later transitioned to an advisory role with the company, where he also sits on the board of directors. Deshaies cut her teeth in the CPG industry with an eight-year stretch as a brand manager at Ben & Jerry’s before joining Seventh Generation in 2007, moving her way up the ranks to become senior director of marketing at the company. In 2011, Deshaies joined Stonyfield Farm, working her way to become vice president of marketing before leaving the company in July, 2013.

10 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

On the cold-pressed side of the refrigerated shelf, FreshBev has been rolling with its RIPE and Project Fresh lines and recently enlisted Philippe Roederer as president to help manage growth. Roederer came to FreshBev in July as a 24-year veteran of the beverage industry beginning at Clicquot Inc. in 1991, where he spent nine years and helped develop Veuve Clicquot into the number two Champagne brand in the U.S. He later worked with private equity firm Hicks, Muse, Tate and Furst to help restructure and sell Mumm and PerrierJouet Champagne, before joining Voss USA as CEO in 2002, later becoming President, Voss Americas in 2006. Roederer “will work closely with founders Michel Boissy and Ryan Guimond in growing Freshbev’s distribution from select East Coast markets to a national scale,” according to a statement from the company.


Bevscape BIG DEALS WhiteWave Acquires So Delicious For $195 Million

MetaBrand Capital Pours $6 Million into Runa

Adding to its already strong presence in dairy-alternative products, The WhiteWave Foods Company announced last week that it has acquired So Delicious from the brand’s existing shareholders for approximately $195 million.

Entrepreneurial experience – both positive and negative – broad capabilities, and a whole lot of money are now part of the mix at Runa, the Guayusa-based “clean energy” brand following MetaBrand Capital’s nearly $6 million investment in the growing company.

So Delicious has already generated a national footprint for its plant-based beverages (coconut, almond and cashew milks), creamers, cultured products and frozen desserts. The non-GMO brand recorded net sales of $115 million for the 12-month period ending on June 30, 2014, according to a WhiteWave release, and is expected to continue growing in the second half of 2014. “The acquisition of So Delicious represents a great addition to the WhiteWave portfolio and fits squarely within our strategy of driving growth in our core businesses,” Gregg Engles, WhiteWave chairman and CEO, said in the release. “It builds on our platform of Silk and Alpro branded products by expanding plantbased capabilities and providing new category opportunities.” Even before the deal, WhiteWave had established its foothold in the alternative dairy category with Silk and, to a lesser extent, Alpro. Still, Sara Loveday, senior marketing communications manager for the company, spoke about the deal like an NFL general manager stockpiling assets. It’s a strong brand, she said, that offers growth potential and entry to new categories — namely, cultured products and plant-based frozen desserts. Pat Finn, co-founder and managing partner at Finn Capital Partners, said there’s no question that the deal will lead to portfolio cannibalization. However, he likes the move because, to Loveday’s point, it gives WhiteWave a brand that has found rare cross-category success with both beverages and frozen desserts, which, he said, are high-growth areas. So long as WhiteWave establishes unique positioning for Silk and So Delicious almond milks, both brands can coexist in the same beverage category, he said. “There’s plenty of evidence that seemingly cannibalizing brands can live under an umbrella,” Finn said, “but it takes some hard work to make sure that they stay differentiated.” 12 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

In a call with BevNET, Runa president Tyler Gage and MetaBrand founder Eric Schnell explained that the investment will allow Runa to use both the cash infusion and MetaBrand’s long, varied reach throughout the food and beverage industry to grow its drinks business. “Having a substantial amount of capital from a great partner is a different thing for us – we know we can focus on the business,” and not on the fundraising, Gage noted. Famously starting Runa right out of college with partner Dan MacCombie, he added, “We knew we were on a long road. Thankfully we’ve had the results now to merit a much larger investment, and we want to put capital behind it to grow sales, reduce costs for the next couple of years.”

According to Schnell, the key to the investment was that Runa’s emphasis on “clean energy” as the brand’s point of differentiation from other teas or energy drinks seems to be gaining traction outside of the natural channel, which serves to incubate many new products. “Part of the inspiration to invest is their proving out the concept at such an early stage,” Schnell said. “It crosses categories much more easily than the typical product. Mainstream retail, food, drug, and mass, is adopting the brand at a much greater rate, and we see it as being capable of sourcing volume much more quickly than others that have been stuck in natural. We have some nice data and case studies of success.”


ELECTION WATCH Beverage Industry Wins & Losses The beverage industry saw wins and losses in the results of midterm election ballot questions. As projected, Massachusetts voters emphatically voted against Question 2, an initiative that would have expanded the state’s bottle bill to include 5-cent deposits on bottled water, sports drinks and other beverage containers not currently covered on the bill. Over 73-percent of the Commonwealth voted against the measure, in what will be seen as a victory for the bottling and grocery industry, as well as anyone opposed to shelling out an extra nickel for their bottled water. On the West Coast, Berkeley, California became the first city in the country to pass a tax on soda, with 75-percent of Alameda County voters approving the measure to place a 1-cent-an-ounce tax on sugary drinks. Berkeley voters overcame massive

spending by the American Beverage Association in order to pass the bill. “We’re saying no to Big Soda,” said Berkeley Mayor Tom Bates, according to the Associated Press. “We’re saying that Berkeley and the rest of the country

need to pay attention that soda is such a destructive product.” San Francisco, however, despite garnering over 50 percent of the vote, failed to pass a similar measure because the bill required a two-thirds majority to pass. Berkeley’s Measure D had no such requirement. Former New York City Mayor Michael Bloomberg, who unsuccessfully attempted to keep large soft drinks out of the Big Apple, donated $83,000 to the Berkeley initiative. Additionally, in the latest series of failed GMO legislation, Colorado and Oregon voters voted against requiring companies to label foods that contain genetically modified ingredients. However, in a narrow victory of just over 1,000 votes, residents of Maui County, Hawaii decided to temporarily ban genetically engineered crops.

EXPERIENCE SUPERCHARGED HYDRATION TM

WWW.AQUAHYDRATE.COM @ AQUAHYDRATE /AQUAHYDRATE

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

13


Bevscape BIG DEALS: BEER EDITION SweetWater Sells Minority Stake to TSG Consumer Partners Another top-50 craft brewery sold a piece of its business to private equity when Atlanta’s SweetWater Brewing announced that it had sold a minority interest to TSG Consumer partners, a private equity firm that invests in middle-market consumer brands. “Having recently had some folks in our investor pool who were ready to start allocating funds towards their kids’ college tuitions, we began looking for ways to create liquidity for some of the old timers while also bringing on a new minority partner that could potentially add long-term value to our brewery,” company founder Freddy Bensch said in a statement. Specific terms of the deal were not disclosed. In the statement, Bensch described TSG as “likeminded people who share our solid core values.” “Operationally speaking, SweetWater will remain unchanged whatsoever, and we will continue business as usual as we strive to keep making the best beer we possibly can,” Bensch said. “We look forward to the future and taking it to the next level…one beer at a time.” SweetWater is the third craft brewery to announce a private equity transaction in the last 30 days. Earlier this month, New York’s Southern Tier Brewing said it had sold partial owner-

10 Barrels for A-B InBev Anheuser-Busch InBev, the world’s largest brewer, announced plans to acquire 10 Barrel Brewing, a small but fast-growing craft brewery based in Bend, Ore. Projected to brew over 40,000 barrels in 2014, 10 Barrel currently distributes its products in Oregon, Washington, Idaho and Vermont. The company also operates a brewery and pub in Bend as well a satellite brewpub in Boise, Idaho with plans to open a third brewpub location in Portland, Ore. Financial details were not disclosed, however 10 Barrel and A-B InBev executives discussed the acquisition, as well as A-B’s growing interest in the craft category, during a phone call with Brewbound earlier this month. 10 Barrel co-founder Jeremy Cox said the decision to sell was driven largely by his company’s rapid growth and the need for a more mature infrastructure.

14 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

ship to Ulysees Management LLC. In September, Utah’s Uinta Brewing announced it had sold a percentage of its business to The Riverside Company. It’s also worth noting that TSG recently partnered with Russia’s Oasis Beverage to purchase Pabst Brewing. TSG has previously invested in beverage companies including Muscle Milk owner Cytosport and Vitaminwater maker Glaceau. The company has offices in New York City and San Francisco.

“We had some challenges growing the business,” he said “About three months ago, we realized we needed to find a strategic partner to help us with that.” Those challenges – hiring, sourcing raw ingredients and managing rapid growth – led 10 Barrel’s three founding partners to explore an exit strategy. Indeed, 10 Barrel’s growth was rapid, even by today’s industry standards. In 2013, the company grew its production nearly 300 percent, to 23,500 barrels. And, with 2014 volumes quickly approaching the 45,000-barrel mark, the company decided it needed the help of a strategic partner who could provide capital as well as industry expertise. “It was strategic all the way,” said Garrett Wales, who launched the business with Jeremy Cox and his brother, Chris Cox in 2006.


CHANGES AT BIG CRAFT Dogfish Head, Harpoon Shuffle Execs Dogfish Head announced significant changes to its executive leadership team, including the departure of longtime vice president of sales, Adam Lambert, who will leave the company to pursue a new opportunity within craft beer. The Delaware-based craft brewery also announced it would promote current chief operating officer, Nick Benz, to the role of CEO. Lambert – who began his career with Dogfish Head in 2008 and helped grow the company’s sales from 75,000 barrels

as the national sales and marketing manager for more than five years. In November, he’ll take over the new vice president of sales for New Holland Brewing, which grew production by 42 percent in 2013 and is currently expanding with a new brewery, distillery tasting room and restaurant. Calagione will continue in his role as president, founder and chairman of the board while Mariah Calagione will continue as vice president, the company said. Dogfish Head is currently looking to hire a new vice president of business

Nick Benz. CEO, Dogfish Head Brewery

to a projected 233,000 barrels in 2014 – shared the news in a note to fellow Dogfish employees and industry friends. “Sam and the team at Dogfish Head took me in and allowed me to steer the ship as VP of Sales,” he wrote. “I have lived, breathed and cherished this role for almost seven years. At this moment in my life I’m looking forward at the chance to move to a part of the country I have always enjoyed. Having a deep admiration for all that is Michigan; I will be packing up and moving to a new chapter in my life.” Lambert joined Dogfish Head from Oregon’s Rogue Ales & Spirits, where he served

portunity for growth and will continue to be a driver in how U.S. consumers perceive beer,” Storey said in a press statement. “I am especially excited to be in a leadership position at an employeeowned company. It is impressive what can happen when everyone works together towards a shared goal.” In July, Harpoon announced that six of the company’s eight shareholders would sell at least part of their ownership stakes to an employee stock ownership plan (ESOP). As part of the transfer, it was

Charlie Storey, President, Harpoon Brewery

operations who will oversee non-beverage business, a statement said. Meanwhile, Harpoon Brewery announced it will promote Charlie Storey, the Bostonbased company’s current vice president of marketing, to the position of president. Storey, who joined the company in 1996, will oversee marketing, retail and festival initiatives and also manage the brewery’s distribution arm. In addition, Storey will assist Harpoon co-founder and CEO, Daniel Kenary, with strategy and business development, the statement said. “I believe Harpoon, and the craft beer segment in general, has tremendous op-

announced that co-founder Rich Doyle would sell his entire interest and step down as CEO, but maintain a part-time role in sales and marketing initiatives. In August, the company transferred 48 percent of its shares into the ESOP. Harpoon added that it would also promote brand manager Chris Bonacci, who has been with the company since 2002, to assistant vice president of marketing. In his new role, Bonacci will oversee the brand team – which includes digital media, communications, design, promotion and Harpoon Helps, the philanthropic arm of the brewery.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

15


New Products The newest options for cooler and shelf

Juice Tio Gazpacho is a new line of bottled, organic gazpacho drinks made with vine-ripened tomato, green pepper, cucumber and other ingredients. The high pressure processed (HPP) beverages are promoted with the tagline “no spoon required,” and come in three varieties: Gazpacho Classico, Gazpacho de Sol and Gazpacho Verde. Packaged in 12 oz. bottles, the products have a suggested retail price of $9.99 and are distributed in the Ft. Lauderdale and Miami markets. For more information, please call Tio Foods, LLC at (305) 395-8130. Cheribundi Inc., a leading producer of tart cherry juice products, has launched a new black cherry juice variety. Packaged in a 32 oz. bottle, the product contains the juice of 200 cherries per bottle. The not-from-concentrate juice is comprised of 50 percent tart cherries and 50 percent black sweet cherries. The juice is sold at Walmart for a suggested retail price of $5.99. For more information, please call Cheribundi at (800) 699-0460. The Seminole Tribe of Florida, Inc. has expanded Seminole Pride Noble juice brand with new 12 oz. versions of its most popular varieties. The grab-and-go sizes include 100% Florida orange juice, 100% Florida tangerine juice, blood orange juice, lemonade made with agave, organic orange juice, organic apple juice, organic lemonade and Caribbean, which is a blend of 100% Florida tangerines, guava puree, and mango puree. For more information, please call the Seminole Tribe at (877) 662-5372.

Coffee PJ’s Iced Coffee Concentrate is now available in 16 oz. bottles. The coffees are brewed daily using a 24-hour cold-drip process intended to protect the flavor and strength of the beans while producing a coffee that is 2/3 less acidic, according to the company. Each bottle

16 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

makes 4-6 coffee servings. The products are sold at all PJ’s Coffeehouse locations and have a suggested retail price of $8.99. For more information, please call PJ’s at (985) 792-5899.

Sparkling Water Jones Soda Co. has launched Jones Sparkling Water. Available in four signature Jones flavors – Berry Lemonade, Fufu Berry, Green Apple and Strawberry Lime – the products are packaged in 8 oz. cans and feature the iconic consumer submitted photos that Jones Soda is known for. The beverages are made with two ingredients – water and natural flavors – and contain no added sweeteners, colors or artificial preservatives. Jones Sparkling Water will initially be available in a 4-pack at Target stores throughout the West and Mountain regions of the U.S. as well as on the Jones Soda’s website for a suggested retail price of $1.89. For more information, please call Jones at (206) 436-8711. Sunny Delight Beverages Co. has introduced a lime-flavored extension to its Sparkling Fruit2O line of flavored, carbonated drinks. Sparkling Fruit2O Lime Twists come in four flavors: Lime, Cherry Lime, Blueberry Lime, and Strawberry Lime. The zero-calorie drinks are formulated with juice concentrate, natural favors and artificial sweeteners. The products have a suggested retail price of $1 and are distributed nationally. For more information, please call Sunny Delight at (513) 483-3300.

Kids’ Drinks Britvic, a leading soft drinks company in Europe, has launched a strawberry variety to its Robinsons Fruit Shoot line. Strawbrainy is a new no-added sugar flavor developed exclusively for the U.S. market. The new product is made with strawberry, grape and apple juices and contains 15 calories per 10.1 oz. bottle. The beverage will be available in single-serve bottles for a suggested retail price of $.99 and in 6-packs for $3.99. For more information, please call Porter Novelli at (212) 601-8267. American Beverage Corporation (ABC), the maker of Little Hug Fruit Barrels, has launched a brand extension consisting of three new flavored water products. HUG Water is formulated with electrolytes, and natural and artificial flavors. It contains no artificial colors. The line is available in Tropical Punch, Glacier Grape


Think of us as

Tea

Vanilla

Flavors

Masking

Green Tea Black Tea Oolong Tea Rooibos Organic Fair Trade

Virginia Dare provides a full range of the highest quality and best tasting tea concentrates, flavors and powders.

Tea Flavors

Tel: 718-788-1776

•

flavorinfo@virginiadare.com

•

www.virginiadare.com


New Products and Berry Ice varieties. The products have 10 calories per 10 oz. bottle, which is sealed with a re-closable cap. Available in the juice aisle of grocery stores, the products are distributed nationally and have a suggested retail price of $1.99 - $2.49 for a 6-pack. For more information, please call ABC at (412) 828-9020.

Tea POM Wonderful has revamped its iced tea line. The newly named POM Antioxidant Super Teas are filled in 12 oz. sizes of POM’s iconic bottles. The line is now offered in four pomegranate-focused flavors. The company has retained and reformulated its Pomegranate Peach Passion White Tea (dropping fructose and adding sugar) and now features a Pomegranate Honey Green Tea, which has replaced its Pomegranate Lychee Green Tea. Pomegranate Lemonade Tea and Pomegranate Sweet Tea varieties round out the newly positioned line. The beverages contain 120-140 calories and 29-35 grams of sugar per bottle, depending on variety. The drinks feature color-coded caps to differentiate between varieties. Distributed in the produce section of mass and grocery stores nationwide, the teas have a suggested retail price of $1.99. For more information, please call Roll Global at (310) 966-3614. Talking Rain Beverage Company has extended its Sparkling ICE brand of zero-calorie, flavored and carbonated drinks with a new iced tea line. Made with a blend of brewed black tea, green tea and real fruit juice, the beverages are formulated with natural and artificial sweeteners and fortified with vitamins. The teas come in three varieties: raspberry, lemon and peach. The drinks are available nationally and retail for $1.19-1.29 per 17 oz. bottle. For more information, please call Talking Rain at (425) 222-2341.

Enhanced Water Ocean Spray has launched PACt cranberry extract water. The enhanced water is formulated with 80 milligrams of PACs, or proanthocyanidins, per 16 oz. bottle. PACs are natural elements found in cranberries that help cleanse and purify your body by allowing certain harmful bacteria to be flushed away naturally, according to the company. The beverage is also formulated with purified water, natural sweeteners like agave nectar, stevia, monkfruit extract, 18 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

natural fruit flavors and sea salt. It contains 10 calories per bottle and comes in four flavors: Cranberry Pomegranate, Cranberry Raspberry, Cranberry Blood Orange and Cranberry Mango-Passion. The products are distributed at grocery stores in California and Nevada and retail for $1.99. For more information, please call Ocean Spray at (508) 946-7185.

Functional Drinks CideRoad LLC has launched its organic switchel beverage in original, blueberry and cherry flavors. Formulated with organic Vermont maple syrup, organic apple cider Vinegar and organic ginger juice, the company uses the tagline “America’s Original Thirst Quencher” to promote the beverage. Packaged in 14 oz. glass bottles, the products are available at select retail outlets in the Northeast for a suggested retail price of $3.49. For more information, please call CideRoad at (973) 543-9003. Trimino is a protein-infused, flavored water that contains seven grams of whey protein and 100 percent of the Recommended Daily Allowance (RDA) of vitamin B complex. It has no sugar, carbohydrates, caffeine or lactose. Each beverage is sweetened with sucralose and contains 28 calories per 16 oz. bottle. The drinks come in four flavors – Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple – and have a suggested retail price of $2.49 to $2.99. The products are available in more than 500 locations in 10 states. For more information, please call Miami Bay Beverage Company at (844) 879-6466. Imagine That is a new health-focused food and beverage company that has introduced a new line of eponymously named cap-activated drinks. Within each cap is a powder processed from whole fruits, vegetables and vegetable juices. The powder retains most nutrients as well as aroma and color from the ingredients and seamlessly blends with water, according to the company. Each beverage provides the nutritional equivalent of a whole day’s worth of vegetables or fruits. Sold in a 12 oz. bottle, Imagine That comes in six varieties: Mixed Berry, Cherry Lemon, Strawberry Banana, Peach Mango, Creamy Orange and Chocolate Cherry. The products have suggested retail price of under $4, and Imagine That will launch distribution in 2015. For more information, please call INDUSTRY Group at (212) 571-2166.


Energy Drinks

Mixers

Red Bull has expanded its Editions line with orange and cherry varieties. The new Red Bull Orange and Red Bull Cherry Editions contain zero calories and zero sugar. The new products will launch nationwide in February, 2015. The Red Bull Editions line will be moving to an exclusive 12 oz. single-serve size with the availability of 8.4 oz. cans in 4-packs. The drinks will be line priced with other Red Bull products. For more information, please call Red Bull North America at (310) 393-4647.

Q Drinks has launched Q Ginger Beer, a new product formulated to be used as a mixer with spirits. The ginger beer comes in glass and can packages and retails for $4.99 for a 4 pack of 12 oz. cans, $6.99 for a 750 mL glass bottle and $7.99 for a 4-pack of 9 oz. glass bottles. The glass packages are available at BevMo! and cocktail lounges in the Northeast, while the cans are sold at Target. For more information, please call Q Drinks at (718) 801-8787.

Global Functional Drinks has launched E-ON premium energy drinks in the U.S. The Swiss-based beverage developer has partnered with Rexam to offer the energy drink in 12 oz. slim cans. The product is formulated with vitamin B6, B12, taurine, caffeine, guarana seed extract and L-carnitine and available in three varieties: Citrus Punch, Ginger Crush and Almond Rush. The beverages contain no artificial flavors, colors or preservatives. E-ON is currently available at select retailers nationwide and retails for $2.99. For more information, please call Global Functional Drinks U.S. at (214) 459-3265.

Flavored Malt Beverages

For more information contact Kimberly

MillerCoors has launched Steel Reserve Alloy Series Spiked Punch. Spiked Punch is the second installment in the brand’s Alloy Series, which is designed to be an affordable product line of flavored malt beverages. The drink contains 8 percent ABV and features a blend of cherry, orange and strawberry flavors. The product is packaged in 16 and 24 oz. cans and available in convenience stores and other retail outlets nationwide. Prices vary by market. For more information, please call MillerCoors at (800) 645-5376.

kw.herbalbliss@gmail.com

703. 901.1910

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

19


New Products Wine Austerity has released two new appellation wines. 2013 Austerity Arroyo Seco Chardonnay features aromas of crème brulee, golden apples and toasted marshmallows and a palate with tropical fruit and pineapple flavors that are complemented by a velvety texture and rich, buttery finish, according to the company. The winery describes its 2013 Austerity Santa Lucia Highlands Pinot Noir as a wine that offers aromas of cranberries and graham cracker and earthy overtones. The palate reveals ripe red fruit flavors complemented by balanced tannins and a long, lingering finish. Austerity wines are sold nationally for a suggested retail price of $17 per 750 mL bottle. For more information, please call Cecchetti Wine Company at (559) 638-3544. Television host Giuliana Rancic has launched XO, G Wine. The name derives from Rancic’s signature sendoff, “XO, G,” which she regularly uses in her social media posts. Packaged in a bottle designed for by-the-glass consumption, XO, G is offered in three varietals: South of France Rose, Italian Pinot Grigio and French Pinot Noir. The wine package consists of four prefilled, individually sealed, shatterproof, stemless wine glasses that snap together to form the equivalent of a 750 mL bottle. A mixed pack, featuring two glasses of Pinot Grigio and two glasses of Pinot Noir in a single bottle will be available for the holiday season. The wine is available in approximately 1,200 Walmart stores and each bottle retails for $9.97. For more information, please call Fingerprint Communications at (310) 276-7500. VOGA Italia has added Red Fusion to its wine portfolio. Imported from Italy by Enovation Brands, Inc., the new product is made from a blend of 65 percent Zinfandel and 35 percent Cabernet Sauvignon. The wine has a jammy fruit character on the palate and a hint of mint on the nose, according to VOGA. Packaged in the company’s trademark 750 mL cylindrical bottle with re-sealable cap, the wine has a suggested retail price of $11.99 and is distributed nationally. For more information, please call Enovation Brands at (305) 466-6880. Atsby New York Vermouth has launched its two-year aged, Reserve Armadillo Cake Vermouth, the first aged vermouth ever to be released in the United States, according to the company. The limited-edition product is 20 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

aromatic and nuanced and can be sipped and enjoyed neat, chilled, on the rocks or used to for cocktails. At a suggested retail price of $45 for a 500 mL bottle, Atsby Reserve is available in limited quantities in 20 U.S. markets. For more information, please call Atsby at (800) 975-8148.

Vodka Smirnoff Vodka has introduced Smirnoff Sours, a new brand extension that features three tangy variants: Green Apple, Watermelon and Fruit Punch. Packaged in neon-hued bottles that are colored to match each variant, the 750 mL packages glow in the dark under a black light. The spirits have a suggested retail price of $15.99 and are sold nationally. For more information, please call Diageo at (646) 223-2314. Wyborowa Wodka, a leading vodka brand in Poland, has made its U.S. launch. Produced with pure rye grain exclusively from Poland, the vodka bears the Polish Vodka Seal, which is given to vodka that is produced with Polish potato or traditional grains including rye and wheat. The spirit is distilled in 40 small-scale agricultural distilleries in Western Poland and is run through a continuous distillation process. Packaged in a in a long neck bottle and a newly designed “ripped paper” label in navy blue and silver, the vodka is sold nationally for a suggested retail price of $15.99. For more information, please call Havas PR at (714) 588-5162. Crop Organic Vodka has release its Spiced Pumpkin variety, which features notes of roasted pumpkin and baking spices and a hint of sweetness. All Crop vodkas made from American, certified organic grain grown in fertile, healthy soil free of artificial fertilizers, pesticides and chemicals. The spirits are distilled and bottled in Minnesota. For more information, please call Crop Harvest Earth Co. at (212) 473-1100. Phillips Distilling Company has launched UV Salty Caramel Apple, UV Vodka’s first limited-edition seasonal flavor. Made with all-natural flavors and distilled four times, the amber-colored spirit features a creamy caramel taste with a salty kick, according to the manufacturer. Available nationally while supplies last, the vodka is available at select liquor stores, grocers, restaurants and bars for a suggested retail price of $12.99 for 1L bottle and $11.99 for


a 750 mL bottle. For more information, please call Phillips at (612) 362-7500. General Beauregard Dixie is a vodka brand based in Charleston, S.C. The brand’s vodkas are made from 100 percent American corn and six times distilled. Packaged in whiskey-like corked bottles, the spirits are designed to appeal to Southern male consumers. The line comes in three varieties: straight, Black Pepper and Mint. The brand is available in Southern U.S. states and has a suggested retail price of $21.99 for a 750 mL bottle. For more information, please call Island Club Brands at (919) 277-1175. Jane St Vodka Soda has launched in Los Angeles. Offered in four artisanal flavor combinations and naturally sweetened with agave nectar, the line comes in four flavors including Original (with a hint of lime), Grapefruit Meyer Lemon, Pineapple Jalapeno and Peach Peppercorn. Each 750 ml bottle retails for $15.99$17.99. For more information, please call Huffines PR at (678) 488-2909.

Whiskey Louisville Distilling Company has launched a limited-edition release of Angel’s Envy Cask Strength. The super-premium bourbon is aged up to seven years in the hand-selected American white oak barrels. The liquid is then blended into a single batch and finished in hand-selected port casks. Due to the scarcity of barrels necessary for the enhanced finishing process, the company will only release 6,500 bottles of the 119.3 proof spirit. The suggested retail price for a 750 mL bottle is $169. For more information, please call Louisville Distilling at (502) 241-6064. The Glenlivet has introduced its next two expressions in its small-batch Nadurra range: The Glenlivet Nadurra Oloroso, available now, and The Glenlivet Nadurra First Fill Selection, available next spring. The Glenlivet Nadurra Oloroso is matured solely in ex-sherry casks and offers rich, distinctive dried fruit aromas, warm spices, and notes of cinnamon and licorice. The Glenlivet Nadurra First Fill Selection is drawn from casks made from Ameri-

INTRODUCING A UNIQUE APPLE JUICE FOR CREATING ROBUST CIDERS 1890 Apple Juice™ isn’t sweet, it’s a distinctively bold apple juice base with a little extra bite. We start with US produced apples, juice them and age them with a proprietary process developed with the craft cider maker in mind. 1890 Apple Juice™ is a tangy, all-natural 100% apple juice concentrate that is non-alcoholic and gluten-free. Designed for those who appreciate the art of fermenting cider with a hint of English tradition and American innovation.

DMaseptics.com

sales@DMaseptics.com • 509.786.2240

Visit DMA at these Upcoming Tradeshows:

• Brewbound San Diego 2014, Dec 4 • BevNET Live Winter 14, Dec 8-9 BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

21


New Products can White Oak and features hints of creamy vanilla to complement the rich single malt. All Nadurea expressions are bottled without chill-filtration, offering the additional complexity, body and texture of a whisky that has just been drawn from the cask. The 750 mL bottles include batch number and cask-type stamps, an artisanal typeface, an emphasis on the Gaelic translation of Nadurra, which means natural in Gaelic. The Glenlivet Nadurra Oloroso Cask Strength will be released in the U.S., beginning this month. It is supported by a new cask strength edition of this expression, at a suggested retail price of $79. The First Fill Selection will also have a suggested retail price of$79 when it is released next spring. For information, please call Pernod Ricard at (212) 372-5400. Wild Turkey American Honey has launched Sting – which blends Kentucky Straight Bourbon Whiskey, honey and ghost pepper. Intended to be served as a chilled shot, the limited-edition product comes in 750 mL and 50 mL bottles. A 750 mL size retails for $22.99. The 71-proof spirit is distributed nationally. For more information, please call Campari America at (646) 596-2193. Jim Beam has launched its third flavored whiskey offering, Jim Beam Kentucky Fire. The spirit features the flavor of red hot cinnamon liqueur, and can be served as a shot, chilled, straight or on the rocks, according to the company. Bottled at 70-proof, the product is distributed at select bars and retail locations nationwide and has a suggested retail price of $15.99 for a 750 mL. It is also available in 50 mL, 375 mL and 1L sizes. For more information, please call Beam Suntory at (847) 444-7657. Bowmore has introduced its latest expression, Bowmore Small Batch Single Malt Scotch Whisky. Exclusively matured in first and second-fill ex-bourbon casks, Small Batch evokes the Islay house character of gentle peat smoke, salt, citrus and vanilla, according to the distillery. Bowmore Small Batch is available nationwide and will be a permanent addition to the Bowmore core range of Scotch whiskies. The spirit has a suggested retail price of $39.99 for a 750 mL bottle. For more information, please call Beam Suntory at (847) 444-7699. Label 5 has expanded its Scotch whisky range with a new expression: Label 5 Gold Heri-

22 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

tage. The spirits is a blend of whiskies that include malts aged over 20 years. The flavor profile lies between the smoky and peated flavours of the old malts whiskies and the creamy vanilla notes of the grain whiskies, according to the company. Packaged in a 750 mL bottle, the whiskey is available in select retailers in the U.S. for a suggested retail price of $40. For more information, please call Prestige Wine and Spirits Group at (651) 637-3318.

Moonshine Bird Dog Whiskey has added Peppermint Moonshine to its portfolio. Bird Dog Peppermint Moonshine is made from the finest grains and infuses natural peppermint flavors. Bottled at 80 proof, Bird Dog Peppermint Moonshine is priced at $19.99 a 750 mL bottle and is available nationwide. For more information, please call Western Spirits Beverage Company at (270) 796-5851. Manhattan Moonshine is a new premium, un-aged whiskey. Made with a unique yeast and grain bill, including oats, rye and spelt, the moonshine is distilled using an innovative process, according to the manufacturer. Packaged in a 750 mL art deco-style decanter, the spirit is available at on- and off-premise retailers in New York City and has a suggested retail price of $45. For more information, please call Spirits Consulting Group at (646) 494-4242.

Other Spirits Coppercraft Distillery, a Holland, Mich.-based distillery, has released its new Applejack product. The classic apple brandy dates back to the Colonial era as one of the first widely consumed distilled spirits in America. Coppercraft uses 32 varieties of Michigan apples in the fermentation of Applejack and distills the liquid through modern evaporative distilling in its American-made Vendome copper still. The spirit features aromas of vanilla and butterscotch and fresh fruit, vanilla and toffee on the palate, according to the distillery. Coppercraft Applejack is available at retailers of fine spirits and at bars and restaurants in Michigan and Chicago and has a suggested retail price of $40 for a 750 mL bottle. For more information, please call (616) 796-8274.


Copper & Kings American Brandy Co. has launched Absinthe Blanche. The small batch, double copper pot-distilled spirit has a Muscat brandy base with classic absinthe botanicals including grande wormwood, anise, fennel and hyssop together with additional signature accent botanicals and is non-chill filtered with no postdistillation infusions for color or flavor. The spirit is 130 proof and has a suggested retail price of $54.99 for 750 mL bottle. Copper & Kings products are sold including seven states in the Midwest. For more information, please call the distillery at (502) 561-0267. Patrón Spirits has introduced Patrón XO Cafe Incendio, a chile chocolate liqueur. The product combines the flavor of Mexican arbol chile with the essence of Criollo chocolate and blends the two with Patrón Silver tequila. The 60-proof spirit is produced and bottled at the Hacienda Patrón distillery in the highlands of Jalisco, Mexico. It is available in 50 mL, 375 mL and 750 mL sizes and packaged in a frosted version of the iconic cork-closed Patrón tequila bottle with a red, yellow and black label. The product has a suggested retail price of

$34 for the 750 mL variety and is distributed nationally. For more information, please call Patrón Spirits at (917) 714-8237. Southern Comfort has introduced a new seasonal variety. Southern Comfort Gingerbread Spice features the flavor of warm gingerbread along with creamy vanilla and subtle notes of Southern Comfort, and is best served warm, according to the manufacturer. The new product is available nationally for a suggested retail price of $11.99 and will be available until the end of the holiday season. For more information, please call Brown-Forman at (502) 585-1100. Tequila Herradura has launched the third release in its line of limited-batch tequilas. Coleccion de la Casa, Reserva 2014 – Scotch Cask Finish Reposado undergoes a double maturation process after resting in two different types of oak casks, American oak and single malt Scotch casks. The spirit is available at fine wine and spirits stores nationwide for a limited time at a suggested retail price of $89.99. For more information, please call Brown-Forman at (502) 774-6981.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

23


Channel Check

TOPLINE CATEGORY VOLUME

What’s hot & what’s not in stores now

Year-End Bonus It’s getting cold out, so it’s time to stay indoors. We’ve created an expanded survey of relevant categories to keep you warm through the New Year.

TEA

$31,509,843,258

3.8%

BOTTLED JUICES

$6,848,642,560

-1.27%

BOTTLED WATER

$12,172,940,288

4.53%

ENERGY DRINKS

$10,454,700,032

5.18%

DRINK MIXES

$907,758,336

-5.25%

TEA/COFFEE

$4,480,989,696

6.34%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

HOT! Lipton Pure Leaf

Brand

Dollar Sales

AriZona

$661,319,232

-0.23%

Lipton Pure Leaf

$396,416,288

45.68%

Lipton Brisk

$343,957,056

1.62%

Lipton

$282,534,336

8.66%

AriZona Arnold Palmer

BEER

Change vs. year earlier

$215,462,016

-5.99%

Snapple

$209,038,384

0.48%

Diet Lipton

ASEPTIC JUICE DRINKS Brand

HOT! ONE Dollar Sales

Change vs. year earlier

Capri Sun

$544,538,880

-1.72%

Kool Aid Jammers

$212,957,504

-9.42%

Hi-C

$72,200,744

-16.81%

Honest Kids

$37,934,948

22.80%

Apple & Eve Fruitables

$28,401,406

-10.71%

Capri Sun Super V

$26,486,544

-27.56%

$18,045,334

17.18%

$202,664,784

-9.58%

Jumex

Diet Snapple

$182,539,616

-5.03%

Private Label

$15,076,938

-24.38%

Gold Peak

$159,540,384

19.34%

V8 V-Fusion

$12,374,454

-32.45%

Peace Tea

$73,844,560

-8.85%

ONE

$10,577,501

94.19%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Diet Lipton

CAPPUCCINO Brand

HOT! Coco Cafe Dollar Sales

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! V8 V-Fusion

BOTTLED LEMONADE Brand

HOT! Fuze Dollar Sales

Change vs. year earlier

Starbucks Frappuccino

$814,177,472

9.24%

Minute Maid

$67,825,016

6.62%

Starbucks Doubleshot

$384,606,720

10.01%

Lipton Brisk

$43,412,416

-14.65%

Starbucks Cappucino

$75,622,000

32.80%

Calypso

$37,657,664

-0.60%

Starbucks Frappuccino Light

$25,916,290

-3.01%

Private Label

$33,382,402

12.20%

Starbucks Doubleshot Light

$10,964,973

10.10%

Fuze

$19,355,990

20.05%

Coco Cafe

$7,055,852

73.00%

Huberts

$15,424,578

-11.49%

Illy Issimo

$6,892,931

57.46%

Country Time

$14,594,983

3.08%

Private Label

$6,022,126

-17.55%

Santa Cruz Organic

$13,411,346

4.98%

Marleys One Drop

$2,097,138

57.42%

V8 Splash

$13,058,966

N/A

Rockstar Roasted

$1,296,771

N/A

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Private Label

24 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Hawaiian Punch SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

$5,621,424

0.35% NOT! Lipton Brisk


Sponsored Content

TM

Natural Resource Scarcity

How Is It Affecting YOUR Business? Many businesses are looking for ways to manage around diminishing availability of natural resources and growing global consumption demands.

Businesses are increasingly aware of our current realities: Nine billion of us will be sharing the planet by 2050, including three billion new middle-class consumers. And according to a 2012 futures report by the BBC, fossil fuels—including oil and natural gas—are predicted to run out in 30–70 years depending on consumption rates. Food and Beverage companies need to ensure the stability and sustainability of these natural resources in order to have reliable and sustainable supply chains. Recycling is and will continue to be critical, but alone is not enough.

doingwhatsgood.us/moving-to-the-front/

Broader embrace of sustainable sourcing and use of renewable raw materials can have a positive impact on our businesses and the ongoing health of our planet, helping to ensure that our companies and society thrive in the years to come. The return is in the form of better protected and more secure long-term supply of resources which leads to a more reliable supply chain. And, just as consumers demand packaging that is recyclable, savvy forwardthinking businesses know today’s consumers are increasingly scrutinizing how companies use natural resources. So restorative production models based on a ci circular economy will also grow brand affinity.

Please join Tetra Pak in Moving To The Front and take part in this important dialogue. Learn more at www.doingwhatsgood\ movingtothefront.com, follow us on Twitter @TetraPak_USCAN and TetraPak_NA_Eco.


Channel Check ENERGY DRINKS Brand Red Bull

• Your Custom Beverage Formulator • Soda · Tea · Functional · Mixers · Vodka Rum · Whiskey · Energy · Juice · Cider Enhanced Water · Beer · Cocktail · Liqueurs

• Customized Flavors • Organic · All Natural · WONF TTB Approved · N&A · Kosher Proprietary Citrus Extracts

HOT! Monster Zero Ultra Dollar Sales $3,668,063,488

Change vs. year earlier 7.47%

Monster Energy

$1,320,659,072

10.44%

Monster Energy Zero Ultra

$338,789,280

32.26%

NOS

$334,452,608

19.58%

Monster Rehab

$316,493,440

-11.10%

Java Monster

$307,723,232

10.10%

Rockstar

$300,815,360

2.67%

Monster Energy Lo Carb

$296,133,120

-8.66%

Monster Mega Energy

$243,488,560

3.83%

Monster Energy Absolute Zero

$182,767,632

-19.69%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Monster Absolute Zero

• Customer Focused • • Commited to Quality •

Sovereign Flavors Inc 4020 W. Chandler Ave. Santa Ana, CA 92704 T: 714.437.1996 F: 714.437.1998

WEIGHT CONTROL

HOT! Atkins Advantage

Brand

Dollar Sales

Ensure

$366,756,928

7.93%

Muscle Milk

$269,764,288

-7.38%

Pedia Sure

$224,403,088

-0.17%

Private Label

$198,208,384

-5.00%

Ensure Plus

$158,475,504

5.44%

Slim Fast 321 Plan

$120,931,592

-17.54%

Body Fortress Spr Advncd Why Prot

$115,080,640

-1.31%

Atkins Advantage

$104,251,792

8.22%

Boost

$98,882,784

-14.48%

Glucerna

$98,176,040

4.38%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Slim Fast 321 Plan

RFG. SMOOTHIES

HOT! Florida’s Natural

Brand

Dollar Sales

Naked

$445,095,552

15.33%

Bolthouse Farms

Change vs. year earlier

$181,012,544

21.33%

Naked Protein Zone

$71,891,960

4.22%

Odwalla Superfood

$33,257,260

-21.61%

Odwalla

$21,361,120

-23.98%

Odwalla C Monster

$12,654,329

Naked Superfood

$11,471,873

-20.95%

Bolthouse Farms C Boost

$11,377,707

-4.33%

Florida’s Natural

$4,396,138

553.87%

Suja Essential

$2,461,638

N/A

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

26 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Change vs. year earlier

-15.14%

NOT! Odwalla


SPORTS DRINKS Brand

HOT! Gatorade Fierce Dollar Sales

Change vs. year earlier

Gatorade Perform

$3,148,993,024

0.96%

Powerade ION4

$780,254,400

-12.44%

Gatorade Frost

$440,167,296

19.61%

Gatorade G2 Perform

$400,053,952

-19.30%

Gatorade

$206,772,944

42.20%

Powerade

$196,289,568

124.76%

Powerade Zero ION4

$191,631,904

-1.94%

Gatorade Fierce

$153,852,512

596.65%

Gatorade G2

$42,578,756

-6.96%

Gatorade X Factor

$26,703,388

1.39%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Gatorade G2 Perform

BOTTLED WATER

HOT! Glaceau Smart Water

Brand Private Label

Dollar Sales

Change vs. year earlier

$1,959,116,928

7.32%

Dasani

$974,189,696

3.87%

Aquafina

$910,672,384

4.01%

Nestle Pure Life

$899,959,744

-1.83%

Glaceau Smart Water

$629,199,616

15.67%

Poland Spring

$568,488,192

1.78%

Glaceau Vitamin Water

$508,803,616

-13.03%

Deer Park

$416,648,512

2.68%

Ozarka

$335,912,096

6.27%

Fiji

$250,534,096

5.08%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Glaceau Vitamin Water

DOMESTIC BEER Brand Bud Light

HOT! Michelob Ultra Light Dollar Sales

Change vs. year earlier

$6,068,362,788

1.0%

Coors Light

$2,371,799,215

-1.4%

Budweiser

$2,124,507,734

-1.5%

Miller Lite

$1,919,917,453

0.1%

Natural Light

$1,121,245,708

-5.3%

Michelob Ultra Light

$879,070,338

11.8%

Busch Light

$833,866,867

1.0%

Busch

$652,777,262

-2.6%

Keystone Light

$472,180,878

-5.2%

Miller High Life

$463,345,486

-4.1%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 10/21/14

NOT! Natural Light

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

27


Gerry’s Insights

Worth Watching

By Gerry Khermouch

As we turn the page on 2014 and look ahead to 2015, here are a few key threads I feel should be worth watching in the new year: How will the Big 3 navigate the new skepticism on Wall Street about their prospects?

Many of us in the trenches have been surprised at Wall Streeters’ suspension of disbelief in recent years when it’s come to the Big 3 soda companies’ long-term strategies. At a time that consumers are drifting away from core CSDs, the efforts by Coke, Pepsi and DPS behind noncarbs have often seemed half-hearted and too price-driven. Their execution at the street level appears to have markedly deteriorated; in my home market, New York, which still boasts a meaningful base of independent retailers, Coca-Cola Refreshments for years has relied on telephone sales as a key outreach method. Besides limiting effectiveness on major brands, it’s not a good way to work one’s way into the nooks and crannies where new trends are incubated – say, the yoga studios that were an early retail bastion for coconut water a decade ago. Yet as obvious as some of these challenges seemed, Wall Street generally seemed willing to accept that, behind such rubrics as Vision 2020, the big players had it all under control. Suddenly they’re asking again, how come beverage volume is so overweighted to CSDs? It seems to be stimulating a scramble by top management to reinforce its bona fides in newer, healthier categories. Will the major players’ innovation efforts bear better fruit?

At the recent NACS convenience store expo, we saw a stepped-up push toward innovation from the likes of Pepsi, DPS and Campbell Soup. Will this be sustained? And how will they manage such innovations? I’d rate Coca-Cola’s VEB unit as the most carefully thought-through incubation strategy, but its results have been mixed, and I even hear speculation that it may not survive the sweeping reorg that Coke is planning. One encouraging sign: some big players seem to be moving beyond their traditional “if we don’t own it outright, then we don’t really care about it” stance. Coke’s investments in Keurig Green Mountain and Monster Beverage may be a template for how it will try

to support but not stifle innovation, and at the NACS show the DPS booth was striking for the presence afforded its so-called allied brands – those like Neuro and Body Armor that it distributes but doesn’t own. How far will they take this approach? Will new refrigerated segments be able to jump the shark on the way to meaningful scale?

There’s been uncommon excitement – and premium pricing power – behind some of the new refrigerated entries emerging in cold-pressed juice, kombucha and coldbrewed coffee. But the route to scalability is quite challenging at the production and distribution levels. Will they really break out? As I’ve noted in this column, all three have their vulnerabilities. Some HPP juice companies are racing to get their price points down by offering diluted products, and it’s still not clear whether they’ll prove immune to the broader challenges that all juice companies face on the calorie front. Some kombucha players continue to struggle to keep their products compliant on alcohol level, and may be underdeclaring their calorie counts, too. Some of the implicit claims they’re riding may be a stretch, too. And the deluge of coldbrewed coffees that are shelf stable and/ or blended with dairy and sugar may be undermining some of the promise of the category to begin with, before most consumers really understand them. Still, each segment is developing a fervent grass-roots following and has bred an uncommon degree of excitement in the trade. Will Pricing Firm Up?

Chalk some of it up to sluggish household incomes since the financial crisis. Still, the depth and frequency of price promotions has been astonishing – not just in categories one expects, like mass-market CSDs and sports drinks, but in more ostensibly premium segments like organic tea and enhanced water. Endless-seeming 10-for-$10’s behind brands like Sparkling Ice and Vitaminwater – some of the activity, manufacturers insist, undertaken by the retailers themselves – have become as prominent a feature of the retail landscape as 99-cent 2-liter bottles of Pepsi or Diet Coke. Honest Tea’s plastic-bottle line –

28 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

the one that goes out on Coke’s red trucks – is too often seen at $1. But even the Whole Foods cooler can be a kaleidoscopic array of promo tags heralding 3-for-$5, 4-for-$5 and 5-for-$5 deals, even as the superpremium cold-pressed juices and coconut waters nearby are continually out of stock at prices of $5 and more per bottle. The Big 3 lately have been preaching price realization, and showing some signs of actually committing to the strategy, to Wall Street’s general approval; we’ll see if they stick to it in the new year. Is the DSD system in crisis?

Those who read my newsletter, Beverage Business Insights, know I’ve been a fervent supporter of the value of DSD distributors. Though the system is not as robust as it once was, and has become too much a beverage-delivery system rather than brand-building system, it’s still generally the best option for brands with a chance of breaking out into broad popularity. As I often argue in my letter, DSD is like democracy: chaotic and inefficient, but nobody’s come up with a better plan. But it’s probably not overstating things to say the DSD system is in a state of turmoil. Monster’s switch to Coca-Cola in half the country could send droves of Budweiser houses fleeing from non-alcoholic brands. Red Bull continues to terminate independent shops as it moves to its unstated but obvious aim of self-distributing in major metros. Major markets like South Florida and Texas find themselves underserved in DSD, and well-known names like Buckeye and Green Shoots have been struggling. Coke and Pepsi are embarking on refranchising moves that will further roil the landscape, bringing independent operators into the mix. Big indie houses like Polar, Lenore and Kalil seem to be opening their doors to more brands, and entrepreneurs are launching new shops. And there continues to be speculation about broader deals that could put beverages and beer on the same trucks. Where will it all net out? Will DSD become stronger, or edge closer to vanishing in many markets? Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.


Brewbound

Here’s something that was on the minds of the assorted brewers at the Great American Beer Festival: Money. In the six weeks leading up to the late September event, three separate private equity transactions in the craft space stirred up conversation: Uinta Brewing, based in Salt Lake City, Utah., sold partial ownership to The Riverside Company. New York’s Southern Tier Brewing sold a partial stake to Ulysees Management LLC, a diversified investment firm with over $1 billion under management, while Atlanta’s Sweetwater Brewing sold a minority interest to TSG Consumer Partners. So speculation flew about the steady stream of private equity money flowing into craft — but conclusions about whether the floodgates will open fully were hard to reach, especially when looking at the next year. Many brewers at the event expressed concerns over the long-term commitment

from private investors, but agreed that more deals are likely on the way. As for the investment pros, they weren’t exactly predicting a run. “We see a moderate increase in deal activity by both strategics and financial sponsors, as well as a general higher level of dialog amongst craft owners around succession planning and exits, particularly as the operating environment continues to get more competitive,” said Townsend Ziebold, the managing partner of First Beverage Group, which advised on last year’s Boulevard acquisition and this year’s Southern Tier transaction. Ziebold said he didn’t see many major events in the next year. “Most craft owners will likely not pursue liquidity options in the next 6-12 months, although we note today is a ‘sellers’ market and this may not continue as the larger strategic buyers complete their M&A strategies and the number of craft

30 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

owners seeking liquidity in the future increases,” he wrote to Brewbound. Still, while Ziebold believes there will be a “small number of both strategic and financial sponsor deals” in the coming months, he doesn’t think the inpouring of private money will drastically change category dynamics. “We do not think it radically changes the landscape,” he wrote. “It simply means there is a larger availability of partners for craft owners seeking liquidity. It is still very much about picking the right partner for your company. The future of private equity and family offices in the craft space will very much depend on how well or not well some of these early deals are managed.” But brewers go to the event less for money than for medals -- although awards may be equally hard to win, noted Brewers Association economist Bart Watson. In looking at the event, Watson sought to answer a surprisingly popular question:


Brewbound

“Why do some states routinely have more GABF medal winners?” To understand that, a little background is necessary: According to the analysis, “a random beer” has a 4.8 percent chance of taking home a medal at the annual beer fest, which is held in Denver, Colo. each year (that’s lower than the Fall 2013 acceptance rate at Stanford University, the most competitive school in the country). But the chance of winning a medal does vary from category-to-category, based on the number of entries in a given contest. An American-style dark lager, for instance, has a 15.8 percent chance of hitting pay dirt while any random American-style IPA has only a 1.1 percent chance at glory. Knowing this, the BA was further able to predict, with relative accuracy, how many medals the participating breweries in any one state would win. Perhaps unsurpris-

ingly, the states with more breweries (and more entries) took home more medals. “While states with more breweries and more entries are winning more medals, there aren’t many states that are significantly outperforming others,” Watson wrote. “On the flip side, to get a correlation that high, very few states are underperforming.” Additionally, Watson noted, the further away from Denver a brewery is, the less likely it is to submit a beer for judging. Two weeks before that bit of analysis, another big prize, distribution, was being discussed at the 77th annual National Beer Wholesalers convention in New Orleans. There, a panel consisting of No-Li Brewing founder John Bryant, Devils Backbone founder Steve Crandall, Lagunitas founder Tony Magee and MillerCoors CEO Tom Long tackled a variety of industry issues.

32 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

“It’s a dog fight,” said Long, referring to the number of new competitors that his company is facing. “Folks are going to define who they are by who they’re not.” Long’s remark was aimed at the efforts both craft brewers and the Brewers Association have made to help consumers distinguish between products sold by independently-owned beer companies and larger organizations like MillerCoors. “The best ones define who they are,” he said. Magee took a different approach with his response, choosing instead to comment on the efforts being made, by some craft brewers to create franchise law carveouts for small producers. “The whole notion of undoing that is a competitive strategy that I don’t agree with,” he said to applause. “The idea of trying to change the underlying landscape is a foolish diversion from doing what you should be doing…making relationships.” The other craft brewers defended Magee. “We need the three-tier system,” said Bryant. “If we didn’t have it, No-Li wouldn’t be able to go to market and succeed.” Bryant advocates for creating clauses in wholesale contracts that create “mutual accountability.” He elaborated on that idea in a followup interview. “You need mutual accountability, in writing, that allows both parties to assess the strength of the brand and the relationship at the end of the year,” he told Brewbound. He suggests that craft brewers, instead of spending time on attempting to change franchise laws, work to build out-clauses and performance expectations into their wholesale contracts. The process of strengthening wholesale partnerships is becoming more difficult as craft brewers continue to flood the market with new offerings – there’s now more than 13,000 beer labels, noted NBWA president Craig Purser. “You have so many suppliers,” Bryant said of craft-savvy wholesalers that sell a broad portfolio of offerings. “You can’t keep them all happy.” The solution? “Work harder,” said Crandall. “That’s all you got to do.”


D rink it in. The sun.

The science. The focus to find calm in the energy all around.

Suntheanine improves focus, attention and clarity while reducing the negative effects of caffeine *. To learn how we can partner together to help give your beverage a clear advantage, visit suntheanine.com/beverage.

Š2014 Taiyo International, Inc., Taiyo Kagaku Co., Ltd. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

33


the transforming healthy beverage landscape:

WHY LARGER BEVERAGE COMPANIES BUY OTHER BEVERAGE COMPANIES Part 2 of a two-part series // By Michael Burgmaier

In Part I of “The Transforming Healthy Beverage Landscape,” I focused on which beverage companies (and private equity firms) own which “healthy” (subjective term) beverage brands. In this article, I want to explore why the larger companies acquire the smaller ones. Interestingly, when many of the larger beverage strategic acquirers, like Coke and Pepsi, own healthy brands, they do not overtly advertise that they are the parent company or even have an association – like Honest Tea (Coke) and Izze (Pepsi). Honest Tea’s label has “Honest Tea, Inc.” as the company name and a Bethesda, MD, address. There is no mention of Coca-Cola or Atlanta. Izze’s label lists “Izze Beverages, Inc.” from Boulder, CO. This is understandable – emerging brands with authentic roots earned their credibility, and associating themselves with large companies

34 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

that derive a large portion of their income from HFCS sweetened products runs the risk of alienating some consumers. I do not say this to denigrate Coke or Pepsi; in fact, I applaud what they are doing – in a very big way. Through acquisitions and then expansions of healthier, emerging beverage brands like Honest, Zico, Izze, Naked, Odwalla and ONE, the large strategics bring healthier alternatives to mass market consumers. This is important and all good. And further, these acquisitions help fuel investment in additional emerging brands. It creates a virtuous cycle.


Why do larger beverage companies buy other beverage companies? Why buy instead of build? Well, that’s a good question. Innovation is hard – for both large companies with vast resources and for small, independent companies. A recent IRI study showed that 85 percent of packaged goods that launch in the US today will no longer exist in two years’ time. I’ve actually heard even higher failure rates. Successful innovation – creating something new that consumers will try, come back to, tell their friends about and create enough (growing) demand to achieve scale – is very difficult. And the difficulty is there for both the scrappy (or free-spending) entrepreneur and the large CPG. So if a young, emerging brand can achieve $5-10 million in trailing-twelvemonth sales (Silverwood Partners’ starting point for consideration as a private placement client), something noteworthy has happened. Couple that size with limited distribution (meaning doing well in a small number of doors, thereby translating to strong distribution “white space” for an investor or buyer), strong gross margins, ever-increasing velocities off-the-shelf, a brand with permission to extend, leadership qualities in a growing category that is (or can be) large, something that fills a strategic portfolio hole for multiple potential buyers and nice ultimate synergistic fits, but the $5-10 million in sales mark will most likely only provide an emerging brand with the ability to garner venture capital or private equity money. In order to sell to a large strategic buyer, revenue usually must be much higher, typically above $40 million (some strategic buyers will want that number to be larger while others are fine with smaller-sized brands – every buyer is different). But the $5-10 million trailing twelve month revenue achievement can also garner strategic investment interest (more on this below) and get you off to the end-game race. Of course, not every business needs to be at least $40-50 million in size to sell; in fact, many smaller companies can still find good buyers as well, from the right-sized partner (think then-PE-backed Apple &

Eve buying then-PE-backed The Switch). In fact, when private companies take in marquee private equity, another deadline arrises: the ticking clock to an exit. When TSG Consumer Partners (a large, consumer-focused PE fund) invested in Muscle Milk (CytoSport) in 2007, every large beverage company knew that roughly four to seven years later, Muscle Milk would trade. It was a foregone conclusion. Looking at the more prolific PE/VCbacked beverage brands out there today perhaps details the next wave of acquisitions: KeVita, Essentia Water, Spindrift, Zevia, Zola, Sunny D, Sambazon, Hint Water, RUNA, among others (see Table).

billion dollar deals for emerging brands? No way. No buyer does. Hence, the “twostep” deal has emerged. In two-step deals, a large company will make an investment in a smaller, emerging, $5-20 million brand, add value (distribution, marketing, R&D support, etc.) and receive an option to buy the emerging company through a pre-determined formula at a pre-determined time in the future. The public face of this has been Coca Cola’s Venturing & Emerging Brands (VEB) group (they even have their own “VEB” brand and website) and they used this recipe to acquire Honest Tea and Zico. Pepsi utilized the two-step with ONE (an initial investment

Ticking Clocks? A Selection of VC/PE-Backed Beverage Companies COMPANY/BRAND

MAJOR INSTITUTIONAL INVESTORS

Balance Water

Emil Capital

Essentia

Castanea Partners; First Beverage Ventures

GoodBelly

Maveron; Emil Capital

HealthAde

First Beverage Ventures

Hint Water

Verlinvest

KeVita

KarpReilly; SPK Capital

RUNA

MetaBrand Capital

Sambazon

Verlinvest

Spindrift

Prolog Ventures

Suja

Alliance Consumer Growth; Boulder Investment Group (BIG)

Sunny D

J.W. Childs

Uncle Matt’s Organics

Greenmont

Zevia

Northwood Ventures; NGEN

Zola

Emigrant Capital

What Does this All Mean? So, for the budding, growing beverage entrepreneur, what does all this talk about large strategics, emerging and changing beverage portfolios, paths to ownership and being private-equity-backed mean? In May 2007, Coca Cola announced that it was going to buy Vitamin Water maker Glaceau for $4.1 billion. That’s a megamega deal (perhaps even a few “mega’s” short in there). Does Coke want to keep repeating that and do several more multi-

36 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

through Pepsi Bottling Group and then an acquisition by PepsiCo) and Nestle Waters did the two-step with Sweet Leaf/ TradeWinds. Several large food and beverage companies across the US have adopted (or are looking into adopting) the VEB model and have put it to work – and often silently. As an investment bank under NDA with a good number of companies in the healthy food and beverage space, we know that many investments


JOY

TO THE WORLD

EMAIL ME AT HUBERT@HUBERTSLEMONADE.COM THIS AD HAS BEEN BROUGHT TO YOU BY SUNSHINE AND HAPPINESS.


Some Takeaways Please? Despite the word takeaway not being a noun, let’s get to the crux. What matters here from Part I and II of these articles: • Vitamin Water may be the “last” mega healthy beverage deal. The emergence of the two-step deals aims to make that so… • Traditional CSDs are in long-term decline and it’s not going to reverse– healthy and alternative beverages are filling and will continue to fill the void – and consumers have made it very clear that they are willing to pay more for quality

“It would be hard to imagine nimble entrepreneurs like Janie Hoffman (Mamma Chia) or Bill Creelman (Spindrift) as an employee of a large strategic doing there what they’ve accomplished to date with their brands.” made by strategics over the past few years are just not publicly known. And that’s OK. Nothing matters anyway until an acquisition occurs. For a sub-$40 million beverage company, a two-step has benefits (and risks). Focusing on the benefits, the smaller company retains independence, can continue to be nimble and make quick decisions while (hopefully) taking advantage of the positive elements that can come through the strategic partner. From the large company standpoint, there is an opportunity to get to know the smaller brand better and help nurture it along so that when it does achieve scale, it can be better integrated into the larger company’s infrastructure. Large strategic buyers, like Coke and Pepsi, are not designed to be successful running small brands. Their marketing and distribution models are intended for scale. It would be hard to imagine nimble entrepreneurs like Janie Hoffman (Mamma Chia) or Bill Creelman (Spindrift) as an employee of a large strategic doing there what they’ve

accomplished to date with their brands if they had been constrained within the walls of a large strategic. To innovate the way entrepreneurs do, large strategics would have to invest large amounts of money creating a standardized brand-launch platform that could work for numerous new products in new sectors that would end up creating more failures than winners. This is not the way strategics work or are set up to work, and this approach would not be financially attractive. It is less risky to buy an emerging, fast-growth brand that has demonstrated an ability to gain traction with consumers and pay a premium. The failure risk is then borne by the market as a whole and not the particular large strategic. All of the development cost for the successful product (and the failed products) is avoided. What would otherwise be a development expense that is an (earnings depleting) operating cost now becomes substantially “goodwill” in the context of an acquisition and is reported on the balance sheet without ever passing through the income statement.

38 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

• Entrepreneurs need to create what strategics can’t on their own – science; functionality; proving new categories (like coconut water); in essence, they need to take the risks that the large BevCo’s will not, or cannot, (and then reap the benefits) • Timing can be everything: Strategics are always looking to fill out their brand portfolios–emerging, private brands can help fill those voids, but if the emerging brands wait too long to sell or partner, they may miss their opportunity. For example, Pepsi has two coconut water brands now (ONE and Naked) – it’s hard to see Pepsi wanting a third… • Exit opportunities abound: As discussed in depth in Part I of this series, entrepreneurs have options when it comes time to sell. There are large company buyers; small buyers; independent private company acquirers; and going public could be a viable option for a select few So if you think you have the next Vitamin Water, Honest Tea, Sparkling Ice or VitaCoco, go for it. Know what you are building and what your end-game options look like and pay attention along the way. Your product and brand will likely morph and evolve over time – make sure the foundation allows for it. Michael Burgmaier is a Managing Director with Silverwood Partners, an investment bank specializing on the healthy/active living and premium consumer space. 2013/14 announced beverage transactions for Silverwood include The Switch Beverage Co., KeVita, Essentia Water and Spindrift.

Photo by Jamie Phillips, courtesy of Mamma Chia


ROASTED REBELLION: Meet The Coffee Upstarts By: Ray Latif For High Brew, it all started on a boat. David Smith, one of the co-founders of Sweet Leaf Tea, was on a sabbatical, sailing the Caribbean with his family after selling the company to Nestle Waters North America. As might be expected, the acquisition had made Smith a few dollars, and after 14 years in the rough-and-tumble beverage business, the trip was his long-promised reward. But sailing requires vigilance, and a watchful eye is best supported by a bit of a caffeine boost, which Smith and his wife sourced from coffee. While the couple sipped on the jet black liquid throughout the day, the midday hu-

midity called for a cool beverage; a piping cup of Java was not in mix. Smith began to cold brew their coffee, steeping coarse-ground beans in temperate or cold water for 12 to 24 hours. He was impressed by the taste and efficacy

40 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

of the cold brew. It was smoother, and seemed to have more caffeine than his regular cup. So Smith had something, he thought, but he wasn’t yet interested in getting back into the beverage world. He was still working on things with his Sweet Leaf partner, Clayton Christopher, who had invested in kale chips and vodka, and he was also helping out at an Austin-based food and beverage incubator. Still, the market was changing. Smith could see the slow, but steady, development of cold-brew coffee concentrates brands like Chameleon and Grady’s in natural retailers. “I saw the proliferation of the concentrates coming and felt like those


were really good products,” Smith said. “That’s when [I thought], ‘somebody could formulate that same old cold-brew coffee that could be consumed on the go, in a more convenient way, but still deliver those attributes that people have come to know and love.’”

The elephant in the room is Starbucks, which has over 90 percent share of the market. Its Frappuccino and Double Shot products, dollar sales of which are up approximately 9 percent in the 52 week period ending on Sept. 7, 2014, according to IRI, a Chicago-based market research firm, represent $1.2 billion in retail sales.

Smith and Christopher have often talked about the need to seize an opportunity quickly, by bringing in seasoned professionals who can execute quickly behind a product. Being in the trenches with Sweet Leaf taught them that the most accomplished companies are often the ones that don’t just understand market trends but can effectively enact a retail and distribution plan. As such, Smith re-assembled a small army – formed mostly with the battle-tested investors, co-packers, and troops from his tea days – and in the fall of 2013, began working on the development of what would become a new canned, cold-brew coffee brand called High Brew.

Multi-sponsor Surveys’ noted that over the past two years, among all consumers, millennials and Hispanics are leading the way among more frequent consumption of RTD coffee: overall canned and bottled coffee is up from 15 percent in 2012 to 20 percent in 2014 among all cold coffee drinkers, but increased by the widest margins among Hispanics (up from 17 percent to 36 percent) and millennials (up from 22 percent to 31 percent). The numbers aligned with Smith’s findings on the growing opportunity for RTD coffee. “I stumbled on some of the category data for coffee and realized that not only is this a great product that doesn’t seem to be well supplied as it today, it’s growing, and it’s growing quickly,” Smith said. “The economics were much better than what we’d experienced at Sweet Leaf.” For Smith, fresh from the ocean, it seemed like a perfect storm. High Brew, which debuted nationally in Whole Foods beginning in March, is formulated with cold-brewed Fair Trade Arabica coffee beans, water and cream and sweetened with a blend of stevia and cane sugar. Packaged in 8 oz. slim cans, High Brew is shelf-stable and comes in five varieties: Double Espresso, Mexican Vanilla, Salted

Of course, High Brew isn’t the only company attempting to take advantage of growing demand for canned and bottled coffee. In a recent report, Innova Market Insights, a market research provider, found that new RTD coffee products accounted for 4.2 percent of global beverage launches over the past 12 months, up from 3 percent in 2009. New North American-based brands represented 11.5 percent of those introductions, with innovative line extensions coming from companies as varied as Vita Coco and Rockstar or Suja and BluePrint.

Caramel, Dark Chocolate Mocha and Black & Bold. The drinks, priced at $2.49 per can, are now distributed in several thousand retailers across the U.S., including Target, The Fresh Market and H-E-B.

than any of the new cold brew companies by far. Earlier this year, the company introduced a non-dairy, multi-serve version of its iced coffees called “Brewed to Personalize,” which calls on consumers to

In the Shadow of a Giant Of course, the elephant in the room is Starbucks, which has over 90 percent share of the market. Its Frappuccino and Double Shot products, dollar sales of which are up approximately 9 percent in the 52 week period ending on Sept. 7, 2014, according to IRI, a Chicago-based market research firm, represent $1.2 billion in retail sales. Last year Starbucks added a new bottled iced coffee line, one that is growing at a nearly 50 percent clip, reaching $75 million in sales, bigger

Rising Demand for RTD Coffee Among consumers, there is increased awareness and demand for RTD coffee. In its 2014 U.S. Coffee Study, Multisponsor Surveys, a market research firm, polled 1,500 adult coffee drinkers and found that, while fresh-brewed iced coffee remains most popular choice among cold coffee options (including specialty, frozen and instant), a growing share are purchasing RTD varieties.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

41


prepare the drink to their specifications. But Smith sees cold brew as being a valuable alternative for consumers. High Brew, Chameleon, and others have much lower calorie counts than bottled Frappuccino drinks, which have upwards of 200 calories per 9.5 oz. serving.

the way. The mocha and vanilla versions are lightly sweetened and contain only 20 calories each. The coffees don’t have milk, partially to address the needs of consumers with allergies, and partially to allow for greater customization – an aspect becoming increasingly important to millennials.

The question is whether the cold brew brands should try to present themselves as an alternative category to the average Starbucks drink – which Smith describes as a dairy type of beverage – or as another part of the coffee mix. Chris Campbell, the CEO of Chameleon Cold-Brew, said he believes that Americans are seeking more premium and healthier drinks on the coffee shelf, something that prompted the company to introduce an RTD cold brew (also organic- and Fair Trade-certified) line this year. Holding firm on its commitment to ultra-high quality coffee, Chameleon eschewed a diluted version of its original, popular coffee concentrate, creating a new coffee roast and brewing process for its RTD line. The beverages are packaged in 10 oz. glass bottles, priced at $3.99 and currently come in three varieties: mocha, vanilla, and original black, with more on

“It’s dairy-free, but dairy-friendly to whatever you want to add,” Campbell said. “Obviously, RTD implies that there’s no additional steps, but we’ve left choice in the game for the RTD consumer. So, I think, for us, that’s going to be one of the keys, in terms of a point of differentiation. We haven’t had to introduce a dozen SKUs to give you choice of variety.” And while Campbell noted that Chameleon’s consumers are likely to that have a specific interest in its ingredients and formulation, he’d welcome placement next to Starbucks, saying it’s something that he believes will good for the evolution of the RTD coffee category overall. “I’ve got no problem with being next to a Starbucks product on the shelf,” Campbell said. “I think it’s probably good for me, because that shopper is in that space for a reason. And they’re shopping Starbucks because, at least in their minds, they’re shopping premium. And we’re giv-

42 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

ing them another opportunity to experience something even a little bit further down the continuum.” Other products are also looking to join Starbucks, but are balancing consumers’ expectation of indulgence with similarly positioned, albeit healthier, products. Ito En has gained some traction with its Jay Street Coffee brand, brewed with medium-roasted Arabica coffee beans and blended with cane sugar and skim milk. Their key point of differentiation? The drinks contain 90 calories per 8 oz. serving and no fat. A newer, “Extra Rich” sub-line is sweeter and denser that its flagship products, with 150 calories per 9.1 oz. bottle, however. There are some exceptions to the “healthier-than-Starbucks” platform. Amid the booming success of International Delight’s iced coffee take-home products, third wave coffee pioneers Blue Bottle and Stumptown now produce their own milk-heavy RTD products. Indulgence products, however, are more exception than rule, as beverage makers look for appeal among an increasingly healthconscious base of consumers. That route has led to new entries such as Ulivjava Martha Stewart, a line of coffee drinks that are blended with green tea, herbs, vitamins and botanical ingredients, and Califia Farms, which markets an almond milk-blended cold brew line.

The Cold-Brew Dilemma Amidst all of the new product launches, it’s the cold-brew versions that are getting much of the attention. For packaged coffees, the process of cold brewing is a relatively new concept, and most of the products have been embraced only by those ever-curious consumers who shop in the natural channel. Reaching mainstream consumers, however, is challenging. How does a company quickly and efficiently explain that coldbrewing will result in a smoother taste experience than conventionally prepared coffee? Is it possible to adequately describe on a label that cold-brewing results in a coffee with low bitterness? Perhaps most importantly, does the term cold-


Multi-sponsor Surveys’ noted that over the past two years, among all consumers, millennials and Hispanics are leading the way among more frequent consumption of RTD coffee: overall canned and bottled coffee is up from 15 percent in 2012 to 20 percent in 2014 among all cold coffee drinkers, but increased by the widest margins among Hispanics (up from 17 percent to 36 percent) and millennials (up from 22 percent to 31 percent).

brew even matter to most consumers? “The short answer is, ‘no,’” said Greg Steltenpohl, the founder and CEO of Califia Farms. “You’re not getting any kind of substantive bump in sales at this

point, because it’s such a narrow slice of awareness around what that term really means.” And while over the past year, natural retailers have steadily added to a growing variety of cold-brew options (Whole Foods has even rolled out bottled-instore versions of the drink), adoption in conventional grocery is a mountainous obstacle, due in large part to the brand power of Starbucks and its distribution partner, PepsiCo, Steltenpohl said. “There is a generational shift in consumption patterns,” Steltenpohl said. “It’s not just a natural product customer. It’s just that when you look at the marketing channel, the RTD universe is more dynamic in the natural foods channel, because it’s not just controlled by the same old distributors.” That’s why High Brew and, to a lesser extent, Kohana, a concentrate company that also recently launched a canned cold-brew line, are looking to convenience stores. Both companies exhibited at the 2014 National Association of Conve-

nience Stores show, betting that there was potential for their naturally caffeinated beverages to retail as both as coffee and energy products. “If you talk to buyers at 7-Eleven, they’re looking for energy plays that are from 100 percent natural ingredients, and they don’t have many of those today,” Smith said. “Nobody’s looking for another energy drink with added caffeine and taurine and whatever other ingredients they’re throwing in there, and I think that’s going to serve the coffee business well.” While High Brew has yet to make a full-sized splash in convenience, the brand is represented in natural, conventional, and mass retailers with distribution in several thousand locations, according to Smith. It’s been a great start for the company, and based on sales projections for 2015, Smith sees revenue for High Brew as reaching a level that took Sweet Leaf a decade to achieve. If that plays out right, Smith just might need to promise himself a bigger boat.

®

Beyond Alkalinity...alkaline water infused with negative (-) ions. Infused with antioxidant electrons. Helps remove acidic toxins. Experience increased cellular hydration. pH Balance Chart

5

6

most bottled water

6.5

NEUTRAL pH

7

NORMAL

8

9+ ®

www.DrinkRealWater.com

No nutritional claims made. BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

43


Brand News

RTD Coffee

Coexist Coffee has been picked up by KeHE for national distribution. In February, the company will attend the KeHE Summer Selling & Production Innovation Show in Kissimmee, Fla. Coexist sells bagged coffee and ready-to-drink cold brew and donates profits toward education initiatives in post-conflict regions. The coffee beans are grown organically on Mount Elgon, Uganda. Coexist Coffee is an heirloom arabica varietal, handpicked and sun-dried on raised beds by the Jewish, Muslim and Christian farmers of the Peace Kawomera Cooperative. Marley Beverage Company’s One Drop is a ready-to-drink blended coffee that was created to honor Bob Marley’s roots of farming and his love of coffee. The product is brewed with premium Jamaican coffee and other natural ingredients, according to the company, and is sold in three flavors: Coffee, Mocha and Vanilla Light. In June, the company announced that it has appointed Harry Bigelow as its new president and CEO. Bigelow has spent more than 30 years in the beverage industry, including executive roles with E. & J. Gallo Winery, PepsiCo, Diageo North America and Red Bull GmbH. He most recently served as general manager and vice president of Red Bull North America. Black Medicine Iced Coffee, based in Oakland, Calif., has launched with distribution in more than 100 Safeway stores on the West Coast. The products, sold individually and in 24-packs, are available in three flavors: Iced Mocha, Iced Latte and Iced Coffee. Slingshot Coffee Co. began East Coast distribution this past August. The Raleigh, N.C.-based company uses organic, single-origin coffee beans that are Direct Trade certified and in-season. The coffee is sold in 16 oz. bottles in ready-to-drink and concentrate formats. Outpost Cold Brew, a Los Angeles-based company run by alumni of Handsome Coffee (recently acquired by Blue Bottle Coffee), has announced an agreement with Palo Alto Foods. The distribution deal, which marks the brand’s first availability outside of Los Angeles, will cover the Bay Area and Silicon Valley. Ito En has extended its Jay Street Coffee brand

with Jay Street Extra Rich, which is brewed with 100 percent arabica coffee to a medium roast. The products are creamier and thicker than the primary line and packaged in 9.1 oz. bottles. The 44 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

drinks have zero-fat, rBST-free milk and are sold in three flavors: Caramel Macchiato, Mocha and Hazelnut. The company has also released an unsweetened coffee shot made with 100 percent arabica coffee. The product contains 150 milligrams of caffeine in a 6.4 oz. can and is formulated to a medium roast to enhance sweetness and minimize acidity. The name “Jay Street Coffee” is inspired by the Brooklyn neighborhood and street of Ito En’s headquarters in North America. Gourmet Coffee Warehouse has begun distributing its Lucky Jack organic iced coffee in specialty stores this fall. The cold-brew coffee, fortified with an elixir of organic espresso concentrate, is made with a proprietary blend of 100 percent arabica coffee beans. The product is infused with nitrogen to provide a light effervescence. The result is a smooth yet strong and complex coffee that, when poured, has a foamy head, according to the company. Gourmet Coffee Warehouse’s newest variety is Mary Jane, which is made with hemp milk. Brooklyn Diamond Coffee recently celebrated

the one-year anniversary of its retail shop’s grand opening. The company offers 32 oz. bottles of ready-to-drink cold-brew in both original and decaffeinated varieties. Kohana Coffee, a marketer of ready-to-drink and

concentrated cold-brew coffee, has released new 8 oz. cans that are available in single serve and 4-packs. The cans, which play up the brand’s Hawaiian influence, are sold at Central Market locations in four flavors — Black, White, Salted Caramel and Vanilla. Hiball has introduced an organic “Rich & Creamy” line of arabica fair trade cold-brew coffee products in three flavors: Coffee, Vanilla and Mocha. The products, sold in 8 oz. cans, are blended with nonfat milk, cream, organic fair trade cane sugar and small amounts of organic guarana, ginseng and B vitamins. Hiball will debut the line in February, 2015 through a 90-day exclusive partnership with Whole Foods. Blueprint, a cold-pressed juice brand of The Hain Celestial Group, has released a new flavor — Coffee Cashew Cinnamon Vanilla. The non-dairy, vegan product is certified organic and made with Fair Trade cold-brew coffee. It contains 7 grams of protein. Skinny Cow, a Nestlé USA brand, has released

ready-to-drink iced coffee in three flavors: Vanilla Latte, Mocha Latte and Creamy Cappuccino. The


Brand News products contains 120 calories, 5 grams of protein, 18 grams of sugar and 15 percent of the daily recommended value of calcium. Cold Star Inc., maker of CAF Fusion, an energy

drink infused with coffee, sampled the product at outdoor festivals this past summer in Philadelphia. The company encourages consumers to nominate their city for CAF Fusion’s next road trip. The product is available in 8 oz. cans in three flavors: Vanilla Vortex, Java Jolt and Mocha Blast. High Brew, a cold-brew coffee brand that

launched in March, is sold nationally at Whole Foods Markets. The product is currently offered in 8 oz. cans in four flavors: Double Espresso, Mexican Vanilla, Dark Chocolate mocha and Salted Caramel. However, a fifth flavor, Black & Bold, will soon be released. The new flavor contains less milk and sugar than the other varieties. Epicurex, the Miami-based manufacturer of Cocozia, has released Coconut Water with Coffee. On Oct. 16, the company announced that the new product has received non-GMO Project verification. Cocozia Coconut Water with Coffee contains 50 calories per serving and no preservatives or gluten. Ulivjava Martha Stewart launched this past

September with two flavors of ready-to-drink iced coffee: Vanilla and Mocha. The products, which are blended with green tea, herbs, vitamins and botanical ingredients, were inspired by Martha Stewart and her commitment to health, wellness and vitality, according to the company. Ulivjava is also formulated with Fair Trade coffee extract, non-fat milk, cream, dried cane syrup, erythritol, yerba maté and astragalus, a root said to have immunity-boosting effects. The coffee is sold throughout New York at 7-Eleven, Whole Foods, Gristedes and Walgreens, among others. In 2015, the company plans to expand distribution and release an almond milk variety. Stumptown Coffee Roasters has announced the

return of Winter Cheer, a lightly-sweetened coldbrew coffee with milk and mulling spices. The product is sold in a 16 oz. carton and contains 110 calories, 5 grams of fat and 14 grams of sugar per serving. Seaworth Coffee, a Costa Mesa, Calif.-based

brand, has announced that its 12 oz. “shorties” are now available at all four Banzai Bowls locations in Southern California. The brand offers its signa-

46 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

ture brew, Single Fin Sludge, in 32 oz. and 12 oz. stubby-style glass bottles. Chameleon Cold-Brew is the original cold-brew

coffee of Austin, Texas. Chameleon’s line of Fair Trade, organic cold-brewed coffee concentrates and ready-to-drink bottles are now available at retailers from coast to coast. The brand will expand distribution with two national retailers starting late 2014 and into 2015. Chameleon will also add to its readyto-drink coffee line with three new flavors that will land on store shelves before the end of the year. Grady’s Cold Brew continues to expand distribu-

tion of its Bean Bag cans at retailers such as Sur La Table, West Elm, Anthropology, Urban Outfitters, World Market and Bed Bath & Beyond. The company plans to release a decaffeinated version of the bags, bulk-packs, single-serve packs and a subscription delivery service by 2015. For offices, Grady’s is teaming up with Joyride Coffee to bring cold brew kegs to the New York City and San Francisco markets starting this fall. The company will also be rolling out the bottled concentrate in the spring of 2015 at new accounts like Mariano’s, Central Market, Earth Fare and Kings. Starbucks has announced the release of “Brewed

to Personalize,” a line of ready-to-drink coffee beverages that encourage consumers to add their preferred coffee ingredients. The line is available in 48 oz. bottles of three types: Starbucks Lightly Sweetened, Starbucks Unsweetened and Starbucks Caramel. The beverages are made with 100 percent Starbucks arabica coffee beans and range from 10 to 60 calories per 8 oz. serving. All Market Inc., the owner of Vita Coco and Coco Cafe, has revamped the brand name and packaging of Coco Cafe to bring it more in line with the company’s portfolio of coconut water products. While the formulation of espresso, coconut water and milk remains the same, the three-SKU line features new graphics, the Vita Coco logo and a more prominent call-out of “Café Latte” on the front of the package. Califia Farms has released a grab-and-go alternative to its multi-serve Coffee With Almondmilk. Available in a 10.5 oz. bottle, the dairy-free product comes in three flavors: Salted Caramel, XX Espresso and Cocoa Noir. The coffees are also Non-GMO Project Verified, soy-free, gluten-free and the bottle is PET and BPA-free. The products have received regional distribution at Whole Foods Markets.


Consumers of mainstream retail outlets may not know it, but the shot category has more to offer than 5-hour Energy alone. Of course, we can easily forgive this lack of awareness when taking a look at the numbers. As of Sept. 7, Living Essentials, the company that markets 5-hour Energy, has secured a market share of 91.4 percent in the energy shot segment, according to IRI, a Chicago-based market research firm. This figure could explain why some of the shot alternatives might feel like newly-hired interns up against Donald Trump. Yet regardless of consumer consciousness, alternatives do exist in a variety of forms. Natural channel darlings such as Guayaki and TumericAlive have long-term plans to challenge 5-hour 48 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Energy in chain retailers. More easily-comprehensible brands such as Tweaker, Stacker 2 and Dream Water have already landed mainstream distribution deals and must now find a way to educate the masses. “We’re just still trying to make a name for ourselves even though we’re in over 30,000 stores,” said Zonnia Knight, marketing manager for Dream Products, LLC, the company that markets Dream Water. But no matter the brand or strategy, a set of challenges continues to inhibit the growth of the shot category beyond the clear juggernaut.


It remains to be seen if alternative shot brands can overcome the roadblocks of consumer perception, limited resources and 5-hour Energy’s dominance. But at their own pace and in their own way, these brands are making the push. Guayaki, a provider of yerba maté in loose-leaf and ready-to-drink formats, has established a strong relationship with Whole Foods through exclusive launches of shot products. In January, the brand released its newest shot — Wildberry Reishi Yerba Mate — through an exclusive partnership with the retailer. That product will be available to all other retailers in February 2015. However, Guayaki co-founder David Karr doesn’t expect many mainstream retailers to pick it up, and much of that can be tied to the company’s structure. Even with its array of maté-centric products, from tea bags and loose-leaf to glass bottles and cans of ready-to-drink beverages, Guayaki remains a small company with

ucts, Dream Water doesn’t wake you up. Instead, it helps you go to sleep. 5-Hour Energy’s dominance in the category has created an issue of perception for Dream Water. Consumers still associate a shot bottle with energy, Knight said. And when a product offers something other than energy, everyday shoppers struggle to see the value of an instantly-consumed shot that often costs more than a 16 oz. energy drink. She called the feeling a “price shock.” Part of these issues of perception can be attributed to the companies themselves. Dream Water, like so many other brands in the nascent shot category, is small, privately-owned and new to the industry. And because of the category’s green state, the collection of brands has formed a morass of innovation instead of a widely-known set of competitors with unique functions. “I’m actually kind of surprised that it’s not a larger category,” Knight said. Daniel Sullivan, founder of Tumeri-

the effects. Sullivan said that the limited number of ingredients that are compatible with this format could explain the category’s slow development. Another factor to consider: theft. There’s only so much extra space by cash the register, a common location for 5-hour Energy, and these small shot bottles don’t bulge in pockets like a 20 oz. bottle of Coke. PurePRANA has a $4.99 suggested retail price and contains premium ingredients. When shots are located in the aisles, distributors and sales representatives are concerned, he said. “That was one of the first things that they brought up with me,” Sullivan said. There’s no shortage of barriers to the shot category, but that hasn’t dissuaded the players. Karr admitted that he doesn’t have big hopes for Guayaki shots in the short term, but he envisions mainstream penetration some time down the road. With more than enough store presence,

only so much interior firepower. Karr said that his sales team has been much more focused on expanding the distribution of its core products, leaving the shots to fend for themselves in the natural channel. “We’ve never tasked our sales team to get after it and to make those products have wider distribution,” he said. That’s not the case for Dream Water, a sleep-aid shot that began as an 8 oz. beverage and morphed into a 2.5 oz. shot only after its owners witnessed the rise of 5-hour Energy. Since the product’s rebranding in 2009, Dream Water has landed shelf placements at some of the country’s most prominent retailers – Walmart, Walgreens, CVS and Duane Reade, to name a few. The company’s executives are still working off the category leader’s influence, requesting store operators to place the product near 5-hour Energy and other energy drinks that draw impulse purchases. But unlike those prod-

cAlive, has a few theories of his own to explain the category’s conflicts. Let’s start with his company’s PurePRANA. In a 3 oz. bottle, it packs ashwagandha, holy basil tulsi, yerba maté, turmeric, ginger, cardamom, spearmint, coconut nectar, coconut oil, lemon, sea salt, black pepper and cinnamon. He said that each of these ingredients work together to optimize the many functions of the shot — optimized oxygen intake, healthy hormone response and a general calming effect, among others. He takes pride in the formulation, but also recognizes the uniqueness of the product in relation to its size. “There might not be many functional ingredients that fit in that format,” he said. Standard ingredients in cold-pressed juice products, such beets, carrots or cucumbers, just don’t bring enough value in a 3 oz. shot format. On the other side of the spectrum, you don’t need much turmeric, ginger or black pepper to feel

Dream Water has prioritized the marketing end of the business. Active on social media and other forms of online marketing, the company has also launched billboard placements in Los Angeles and New York City. “Did you get your 8 hours of sleep? Go buy a Dream Water at [insert nearby store here],” a billboard might read. One of them sits in Times Square. Knight said that the company is targeting high-traffic areas near retailers offering the product. Sullivan wants to round out TumericAlive’s presence in the natural channel before approaching mainstream retailers in, say, 18 months. But he nonetheless recognizes the promise of the shot category. It’s on trend with its portability and efficiency. And after the top dog, it seems that there’s no clear competition. “It’s one of those things that’s steadily gaining awareness and traction,” Sullivan said. “It’s still very much in the beginning of where we can take this product.”

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

49


Brand News

Shots

Agro Labs launched three new shots in early

RuckPack’s caffeine-free energy shot is distrib-

2014 – Wheatgrass Boost, Coconut Water and Peaceful Sleep. The gluten-free wheatgrass shot is blended with B vitamins and trace minerals. Peaceful Sleep, a relaxation shot, blends chamomile, lavender, valerian root, melatonin and other ingredients to help consumers get a better night’s rest, according to the company. The three products are currently distributed in the U.S., Canada, South America and Mexico.

uted across the U.S. and is rapidly expanding in the European market, according to the company. Derek Herrera, a veteran Marine special operations officer, has taken over as CEO. Consumers can expect new RuckPack flavors on store shelves by early 2015.

Hangover Joe’s Inc. has released Git-R-Done Energy through a collaboration with comedian Larry The Cable Guy. The energy shot is the first of its type to contain astaxanthin, a powerful antioxidant, and D-Ribose, which acts in the body like a natural sugar, according to the company. Astaxanthin is a red pigment that occurs naturally in various marine animals, including shrimp, salmon, crabs and lobster. The antioxidant is 550 times stronger than Vitamin E, 6,000 times stronger than Vitamin C, and it gives salmon the endurance needed to swim upstream, according to the company. It helps increase strength, stamina and endurance by removing free radicals from muscle tissue, lessening soreness and helping the body rebound from the stress of exercise and labor, according to the company. The shot has no sugar or caffeine. Forgiven is the first and only alcohol metabolizer on the market, according to the company. The product is made of minerals and supplements. It has been shown to speed the body’s ability to process alcohol by an average of 62 percent faster than an unassisted rate, as verified by an independent clinical study, according to the company. Forgiven is available in four flavors: Tropical Punch, Orange, Grape and Mixed Berry. The product was relaunched this year with a new label and a new formula. Tweaker has released a new flavor: Sour Apple. The product comes in a 2 oz. bottle and joins existing Tweaker flavors: Grape, Berry, Pomegranate, Extra Strength Mango-Peach and Pink Lemonade. Guayaki’s newest shot — Wildberry Reishi Yerba Mate — will be available to all retailers in February 2015. The shot launched exclusively with Whole Foods in January 2014. Just in time for cold and flu season, this shot contains acerola cherry, goji berry, ginger and reishi mushroom, a powerful immune system booster, according to the company. The product contains 70 milligrams of caffeine and 25 calories.

50 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Stacker2 L-Carnitine 4500 is a new 3 oz. shot that will be on store shelves before the new year. The product, available in Tangy Tangerine, contains l-carnitine, a supplement shown in some studies to help reduce fat mass, increase muscle mass and help reduce fatigue, according to the company. Pyure O.E.O. is the first sugar free, zero-calorie, organic certified, non-GMO verified energy shot, according to the company. The product contains vitamins, nutrients and 100 milligrams of caffeine from organic green tea, yerba mate and guayusa. Pyure O.E.O. was reformulated for taste and relaunched with a new package design in June 2014. Shotz Natural Energy reached a distribution agreement with Unified Grocers in September. The wholesaler will carry Pomegranate, Acai Berry and the new Mango flavor. The shots contain Vitamin C, B Vitamins and select amino acids. They contain no artificial flavors, sweeteners or preservatives. Dream Products, LLC, the maker of Dream Water, a sleep and relaxation shot, has announced the release of The Slumber Set. This TSA-compliant carry-on set intended for travelers features a bottle of Dream Water, an inflatable neck pillow, earplugs and an eye mask to improves the odds of a peaceful flight. Dream Water is available in more than 30,000 retail outlets such as Walmart, Walgreens, CVS and Target. Living Essentials, the maker of 5-hour Energy,

has announced the upcoming release of Extra Strength Strawberry Watermelon. The new flavor, sold in 1.93 oz. bottles, is sugar free and has four calories. It will begin shipping in the middle of December to ensure store presence in January. Over the summer, the company launched the “Yummification” video contest, which encouraged consumers to share their favorite drink mix of 5-hour Energy with an everyday beverage.


Brand News Sponsored By:

TumericAlive’s Pure Prana shot is being used by NFL teams for energy and recovery, according to the company. In a 3 oz. bottle, Pure Prana contains ashwagandha, yerba mate, tulsi, turmeric, ginger, cardamom, spearmint, coconut nectar, coconut oil, lemon, sea salt, black pepper and cinnamon.

Kush Berry. The product is made with a blend using Zembrin, the standardized extract of the South African herb Sceletium Tortuosum, according to the company. This November, Chill Shot partnered with the Stop the Violence Campaign and formed the slogan: “Stop the Violence, take a Chill Shot.”

Pro Balance, Inc., the holding company for The Original Protein Shot, has released Protein 15. The new product, available in Berry Wild, Berry Rush, Strawberry Splash and Tropical Twist flavors, is available at Circle K locations in the Midwest. Protein 15 contains no sugar, 70 calories and, as one might guess, 15 grams of protein.

Bebida Beverage Company, marketer of Koma Unwind, has announced that Circle K is carrying its Koma Unwind shots, Relax 5 shots and Koma Unwind Liquid Relaxation beverage. The distribution deal includes nearly 300 Circle K stores across Alabama, Georgia, North Carolina and South Carolina. The products have also landed shelf placements at retail stores in states across the Midwest, including Illinois, Indiana, Kentucky and Missouri. Koma Unwind Shots are formulated with a blend of milk thistle, theanine, passionflower, valerian root extract and melatonin. The products are sold in 12-shot display cases that fit neatly next to store registers.

First Aid Shot Therapy, makers of First Aid Shot Therapy Pain Relief and Upset Stomach, has announced a partnership with Advantage Consumer Healthcare (ACH) as its nationwide sales partner. ACH will serve as the company’s national broker for most channels of business. Chill Shot, a New Jersey-based brand, launched in September with two flavors: Very Berry and

Energize Your Beverage! Bioenergy Ribose ® is a natural, functional beverage ingredient that helps accelerate energy recovery, reduce muscle stiffness and provide greater endurance. Discover how the ease of incorporation and powerful energy functions can enhance the nutritional profile of your product.

The Ribose Advantage • FDA GRAS - affirmed

• Perfect for new applications

• Kosher, Halal, Non - GMO

• Natural energy

• Certified purity

• Soluble and stable

FREE Sample! 1.877.4RIBOSE | ribose@bioenergyls.com www.bioenergyribose.com

The Powerful Energy Ingredient BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

51


Here’s some outdated news: “Since rolling out last April, Angry Orchard has grown to become the second-biggest cider brand in the U.S., behind Woodchuck Hard Cider, owned by the Vermont Hard Cider Company.”

52 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


That’s a lot of cider under the bridge. Angry Orchard – which is produced and marketed by the country’s largest craft brewery, Boston Beer – is now the category leader and is nearly five times the size of Woodchuck, its next closest competitor. During the 52-week period ending Oct. 5, Angry Orchard dollar sales are up more than 125 percent, to $192 million, according to Chicago-based market research firm IRI. During that same 52-week period, cider’s total dollar sales are up 80 percent, according to the firm, meaning that Angry Orchard’s growth is equivalent to the category’s entire growth. Astute readers know that’s not the whole picture, of course. There are plenty of smaller brands posting impressive gains of their own. Take Virginia’s Bold Rock Hard Cider, for instance, which is up an astonishing 141 percent, or California’s Ace Cider, which is up 28 percent, according to IRI. And there are smaller brands still, like Reverend Nat’s Hard Cider from Portland, Oregon or Boston’s Downeast Cider House, both of which are experimenting with innovative flavor varieties and creating an enormous amount of category excitement. And while their actual impact on category-wide volumes might barely fill one of Angry’s fermentation tanks, the fact remains – growth in the cider category is alive and well. Consumers are interested and startups are benefiting from the positive traction. But somehow, amidst all of the growth and excitement, the category’s second-largest

producer, Woodchuck, is suffering. Sales are in a downward spiral at a time when it just pumped $34 million into a new production facility and tasting room in the hopes of growing with the category. In the six-month period ending Aug. 31, C&C Group’s U.S. volumes fell 21 percent. Operating profit is down almost 90 percent and production of Woodchuck declined 29 percent. Last April, when BevNET interviewed then-CEO Bret Williams, Woodchuck had just been purchased by Irish cider company C&C Group for $305 million. At the time, sales were climbing, up 24 percent. Williams has since stepped aside, leaving current CEO Dan Rowell to pick up the pieces. Like any good executive, Rowell is optimistic about the company’s future growth opportunities. “We have taken some punches, but we are standing back up and coming back swinging,” Rowell told BevNET during an interview at the company’s lavish new cidery, earlier this year. Rowell blames Woodchuck’s poor performance on the intense pressure from competitors like Anheuser-Busch, which introduced Johnny Appleseed cider in March; MillerCoors, which also launched Smith & Forge Hard Cider in March and, of course, Boston Beer, which last April steamrolled into the category, unleashing an established distribution network eager get in on the cider game. “The target was on our back,” Rowell said. “We spent years trying to convince wholesalers and retailers to carry

During the 52-week period ending October 5, Angry Orchard dollar sales are up more that 125 percent, to $192 million, according to Chicago-based market research firm IRI. a cider and we had the most distribution. When big guys come in, it is easier to knock someone off than to create new distribution, so we have gone backwards a little bit.” So how does Woodchuck plan on fighting its way out of the corner? The company is leaning in on innovation, introducing new products like Hopsation, a hopped cider that hopes to capitalize on the growth of craft beer’s darling style, the India Pale Ale. “We have been around for 23 years, so we have to reinvent ourselves,” Rowell said, adding that in 2014, the company has made a concerted effort to go up-market.

“We are embracing the craft position,” he said. “We have always considered ourselves craft but when you are so focused on getting a cider into an account, you really can’t do a whole lot of innovation.” Enter John Matson, the 39-year-old brewer-turnedcider master tasked with tackling Woodchuck’s innovation projects head-on. He’s experimenting with hops, playing around with ginger, and even testing out barrel-aged and sour product offerings. Matson, who spent time at breweries in Pennsylvania, Oregon, Rhode Island and, most recently, at Otter Creek in Vermont, said he plans to keep

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

53


his attention squarely focused on product development. “We will be pushing out six to eight new ciders every year,” he said “I think innovation will be a big part of our business, in the short-term, future moving forward.” But the extent to which Woodchuck – and others – are able to

carbonation levels greater than 0.392 grams per 100 milliliters and still qualify for the hard cider tax rate. When carbonation in the beverage reaches higher levels, a luxury tax is enforced, making it more difficult for cider makers to turn a profit. “It closes down innovation on what people can do with

pear juice and pear juice concentrate as fruits for authorized use, raise the carbonation limit and bump up the ABV ceiling to 8.5 percent. The bill is currently before the U.S. House of Representatives. Beck, who also runs Uncle John’s Cider Mill, said things are “moving at the

Hard Cider. “Within five years it goes to 65 or 80 million cases.” Woodchuck’s VP Terry Hopper agrees. He said he pegs current category-wide volumes at about 24 million cases – or about 1 percent of the overall beer business. Hopper’s goal? Grow those volumes five times.

There are smaller brands, like Reverend Nat’s Hard Cider or Boston’s Downeast Cider House, experimenting with innovative flavor varieties and creating an enormous amount of category excitement. innovate will likely be determined by those in Washington D.C. Currently, federal law requires that to be taxed as a “hard cider,” a product must be made primarily of apples (or apple concentrate), and must contain no other fruit flavorings. Additionally, hard cider cannot exceed 7 percent alcohol-by-volume or have

their products,” said Michael Beck, the president of the U.S. Association of Cider Makers (USACM). To that end, the USACM and cider producers are currently lobbying behind the CIDER Act (H.R. 2921, S. 1531), which would expand the hard cider tax class in a few ways: First, it would add

54 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

speed of government.” Nonetheless, the volumes are growing and new players are entering the space. That has many in the category bullish on the growth opportunities in the next five years. “I walk around saying it will double twice in the next five years,” said Mike Gorman, the president of Reverend Nat’s

“If we can get this category to 5 percent of the beer business, we are talking about 125 million cases,” he said. “125 – 150 million, I believe that’s doable and if you look at markets like Seattle, cider is already 5 percent of beer and 7 percent of dollars in grocery sales. It’s coming. It’s a tidal wave that we’re all going to have to get used to.”


Brand News

Hard Cider

Foggy Ridge Cider’s Serious Cider was chosen as “top dry cider” in reviewer Eric Asimov’s New York Times tasting of dry ciders. This crisp cider has rich apple and citrus aromas and is lively on the palate with a creamy layered mid palate. Focused acidity combined with textured, dusty tannin create a long and pleasantly dry finish. Two Rivers Cider Company has been making ciders in California for almost two decades. Fermenting 100 percent fresh pressed apples with no concentrates, sugars or adjuncts. Primarily served on draft in finer pubs, restaurants, breweries and bars, Two Rivers is also available in bottles in gourmet retail markets throughout California and Oregon. Tieton Cider Works. With the change in the

weather, Tieton Cider Works will be offering a seasonal cider unique to any other in the cider market today: Smoked Pumpkin. Cider maker Marcus Robert created a method of gently smoking locally grown Yakima Valley pumpkins with apple wood, which adds a subtle layer of rich flavor when blended with tart and crisp cider apples. Naturally gluten-free, this cider has a 6.9 percent ABV and 3 percent residual sugars. Woodchuck. To create its newest offering, Hopsation, Woodchuck starts with its original small batch hard cider and infuses cascade hops to impart pine and citrus aromas. The smooth apple character of Woodchuck’s signature hard cider balances perfectly against the bitterness of the hops. This ‘hopsational’ cider is available year-round and checks in at 5 percent ABV. Wyders. Reposado: the name given to tequilas aged between two and twelve months in oak barrels. The wood aging smoothes out the tequila while infusing it with subtle oak notes. Wyder’s Reposado cider is an adventurous tango with the classic blue agave based spirit. Traditional Wyder’s Pear cider infused with smooth subtle oak laden tequila notes. The refreshing pear cider crafted with some inspiration from south of the border, will be available year round and has an ABV of 6.9 percent. Magners Cider has refreshed the look of its

6-packs and bottles in the U.S. The brand assured consumers it will have that same refreshing cider imported from Ireland, made with 17

56 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

varieties of bittersweet apples. The tried and true recipe remains the same. Leprechaun Premium Hard Cider has re-

leased its second annual Winter Cider. Similar to all Leprechaun Ciders, it is made from fresh cider apples, cranberries, and plums with a special blend of Oregon spruce needles. Leprechaun Ciders are made solely with fresh juiced cider apples, fermented in Champagne yeasts, and blended with premium fresh juices. Virtue Cider. Michigan-based Virtue Cider’s latest release, Lapinette Cidre Brut, is now available through its U.S. distributors in 750ml bottles and draft. The latest in Virtue’s line of European-style hard ciders, Lapinette is an unfiltered Norman-style blend of tart apples, fermented and aged in French oak barrels. Complex, with a balance of fruit, farm, and barrel. Ciderboys Hard Cider introduces Grand Mimosa as a winter seasonal offering. Grand Mimosa blends unexpected fresh fruit flavors with the crisp taste of apple cider for a refreshingly different adult beverage experiences. Ciderboys Grand Mimosa combines succulent orange juice with the crisp taste of apple. First introduced in Wisconsin in 2012, Ciderboys has since expanded into 22 states. Reverend Nat’s Hard Cider flagship best-seller

is a complex concoction and defines an obsession with flavors. Starting with an aromatic blend of dessert apples, the company ferments its juice with a Belgian saison yeast, adds a hint of witbier spices (coriander, bitter orange peel, seeds of paradise, star anise), dry hops with Oregon grown Cascade hops, and tops it off with a splash of apricot juice. Off-dry, aromatic and intensely flavorful. Prima Cider. Prima Most is a German farmhouse style cider (most is German for cider). With a rich amber hue, natural carbonation, and a full-bodied dry finish, this is a classic cider as it’s been produced for centuries. Historically, specialty old variety cider apples were pressed in late fall, fermented in barrels, and then aged in underground cellars. The cool constant temperature allowed the cider to develop into a dry full bodied cider consumed throughout the year.


Ace Hard Cider. This special Anniversary cider

celebrates its 21 years of making ACE ciders in Sebastopol, Calif. The company has taken the local Gravenstein apple, fermented it to 9 percent ABV, and then aged it in oak chardonnay barrels. Only a limited number of bottles of Blackjack 21 have been made. 2 Towns Ciderhouse, makers of “Damn Fine

Cider,” recently signed with Superior Products Company and Mussetter Distributing to provide distribution in California, northeast of San Francisco. 2 Towns uses 100 percent Northwest apples, no added sugar and nothing artificial. 2 Towns hard ciders are now available in Oregon, Washington, Minnesota and California with plans to add additional California coverage by early next year. Sheppy’s Cider. “UK Vintage cider comes to the U.S. via Sheppy’s, an English craft cider maker with a 200-year family heritage, which is now being distributed across the U.S. by Orchard Gate, in Flushing, Mich. Produced using traditional fermentation methods on the family farm in Somerset, Sheppy’s is sending over two of their award winning ciders – Oak Matured Vintage (6.9 percent ABV) and Somerset Draught (5.5 percent ABV) in 500mL bottles. It is currently available in CA, ME, NM, OR, WA , NY and IL. Bold Rock Pear, a unique blend of New Zea-

land pears and Virginia apples, comes together in this light golden pear cider (also called “perry” by some). A hint of tannins followed by a pleasant sweetness gives Bold Rock Pear balance and body. Its pear aroma has a fresh floral note. At 4.7 percent ABV, this naturally glutenfree offering is coming November 2014. Square Mile Cider. This Oregon company has always been interested in the history of the state, fascinated by the stories of the Oregon Trail and the introduction of fruit trees to the Pacific Northwest. Those Northwest fruit trees were actually brought across the Oregon Trail from the Midwest and flourished in the climate; the spirit of those early pioneers and the origin and heartiness of those fruit trees are what inspired Square Mile Cider Company.

folio of gluten-free, USDA-organic hard ciders to include exclusive small-batch and seasonal cider offerings. Set for early spring, Sonoma Cider will first launch a Zinfandel barrel aged cider. This wine barrel aging approach to hard cider production delivers a complex flavor profile, offering tannins and a rose pink color. Thistly Cross Cider Co. Thistly Cross Whisky Cask Cider has opened up a brand new category and distribution across 44 U.S. States for Thistly Cross Cider, one of the foremost Craft Cider-makers in the world. Made in Scotland from heritage apple varieties, this small batch, award winning Cider is leading the Thistly Cross “core” range of ciders including Traditional 6.2 percent, Real Ginger 4 percent and Real Elderflower 4 percent. Angry Orchard, the number one selling* hard

cider in the U.S., makes a collection of quality hard ciders born of nearly twenty years of experimentation. Angry Orchard recently released Angry Orchard Cinnful Apple – a fall and winter seasonal cider that has a sweet, slightly tart apple flavor, balanced with the aroma of cinnamon spice. This cider is refreshing and smooth yet warming, the perfect complement to the colder months ahead. (*Source: IRI, Total U.S. Multi-Outlet, ending 10/12/14) Urban Farm Fermentory, the Portland, Maine-based producer of hard cider and kombucha has redesigned its logo, tying together its existing kombucha and “Cidah” product lines as well as future beverage and fermented food lines under one moniker. Currently distributed in Maine and Eastern Massachusetts, Urban Farm Fermentory has recently signed new wholesale agreements in New Hampshire and Vermont and will launch in those new markets before the end of 2014. Cider Creek Hard Cider. A craft hard cider com-

pany, comparable to a Normandy style cider, Cider Creek Hard Cider is 100 percent handmade and farm fresh. All ciders offer a perfect balance between naturally sweet and dry, are all-natural and always gluten-free. Produced on a farm in Canisteo, New York, Cider Creek is distributed in New York City by Manhattan Beer and throughout Massachusetts by Atlantic Importing.

Sonoma Cider. In 2015, Sonoma Cider, based

in Healdsburg, California, will expand its portBEVNET MAGAZINE NOVEMBER/DECEMBER 2014

57


FIVE YEARS in REVIEW As 2015 Approaches, Here’s the Growth By Jeffrey Klineman Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data – infused with five years of observation of the growth and decline of specific brands – tells us. It also gives us a way of looking at the way the overall composition of the beverage industry. Looking at category growth and decline across the spectrum, it’s apparent that there has been momentous

change in product assortments. But the proof of the power of brands lies in the overall changes they create over time in category composition: Energy Drinks, Iced Coffee, Aseptic Juices, Sparkling Water, Refrigerated Teas, and Protein Drinks have all shown massive growth around new or hot brands. Other categories have grown through competition between more than one brand.

CANNED & BOTTLED TEA

CAPPUCINO/ICED COFFEE

SPARKLING/MINERAL WATER CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

2014

$1,336,387,584

23.28%

2013

$1,139,321,984

32.85%

2012

$857,601,280

31.98%

2011

$649,805,888

15.37%

2010

$563,232,896

4.95%

RFG RTD COFFEE

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

2014

$3,142,625,024

4.64%

2014

$1,338,365,184

10.55%

2014

$171,016,768

18.13%

2013

$3,023,190,016

0.29%

2013

$1,241,280,512

9.22%

2013

$157,536,944

37.39%

2012

$3,014,459,904

5.39%

2012

$1,136,538,624

10.87%

2012

$114,662,064

389.76%

2011

$2,860,188,160

3.14%

2011

$1,025,116,352

11.00%

2011

$23,412,004

7.28%

2010

$2,773,018,880

9.21%

2010

$923,491,136

8.24%

2010

$21,823,872

2.71%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 2014: Latest 52 Weeks Ending Oct 5, 2014 // Calendar Year 2013 ending Dec 29, 2013

58 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


CRAFT BEER

CONVENIENCE/PET STILL WATER

ENERGY DRINKS

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

2014

$9,579,866,112

2.26%

2014

$2,248,827,138

20.9%

2013

$9,380,559,872

-1.11%

2013

$1,945,014,410

20.5%

2012

$9,485,662,208

5.97%

2012

$1,614,532,209

17.9%

2011

$8,951,219,200

3.59%

2011

$1,369,635,270

18.1%

2011

$7,216,796,672

18.29%

2010

$8,641,360,896

1.14%

2010

$1,160,088,873

15.2%

2010

$6,100,780,032

10.04%

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

2014

$9,219,116,032

6.68%

2013

$8,805,211,136

5.41%

2012

$8,353,681,408

15.75%

So look at the categories that have shown the most dramatic changes in fortune, and one can tie their growth to the evolution of one or more brands; what’s even more notable is that strong brands are able to sustain their growth despite the headwinds that can come from negative trends. One example there is sparkling water, the home of fast-growing brands like Sparkling Ice and Lacroix, but also a category that has seen declines in mature brands like Perrier, the former category leader. At the end of 2010, according to IRI, sparkling water was a $537 million category; this year, it’s $1.3 billion. During the last four years, Sparkling Ice has grown from under $50 million to more than $350 million; other companies, including the traditionally large CSD companies, have jumped on the bandwagon, and the category has ballooned.

In bottled water, strong growth brand Smartwater has also expanded during its time in the Coke stable – at a time when former still water stalwarts like Fiji and Evian have been on the decline. Bottled water has become one of the biggest beverage categories, but it has done so while brands have traded volume and the growth curve has flattened, from $8.5 billion to $9.5 billion in five years. Meanwhile, the effect of competition in fast-growing categories makes for even more pronounced growth, while brands that own categories tend to see those categories stagnate. For example, Gatorade’s share of the sports drink category has remained steady between 2009 and 2014 at between about 75 and 80 percent – but the category has grown much more slowly, from $4.5 billion to $5.6 billion in the same period. Would PepsiCo want to lose that part of the business? Heck,

no. But if mature categories don’t see new competition, even powerhouse brands can get dragged under. That’s why Gatorade is working so hard to stay relevant, but it’s also why a challenger brand has opportunity – categories can either ripen, or slowly rot. Consumers start to question the premise. It’s happened with CSDs, and it’s happening with orange juice as well. For a challenger brand perspective, consider craft beer, by its very premise comprised of brands that are challenging the category’s established premise. Craft has grown at a massive clip over the past five years – while major brands Bud, Miller, and Coors have been in gradual decline. The craft category has more than doubled, to $2.2 billion (not counting on-premise), while domestic premium has pretty much run in place – and during a period when consumers really were hurting in the wallet, as well.

SPORTS DRINKS

DOMESTIC PREMIUM BEER

ENERGY SHOTS

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

2014

$5,676,076,544

3.39%

2014

2013

$5,524,134,912

0.01%

2013

2012

$5,523,419,136

4.96%

2012

$14,051,412,756

2011

$5,262,328,832

8.64%

2011

$13,753,194,714

3.5%

2011

$1,312,475,904

18.58%

2010

$4,843,660,288

9.72%

2010

$13,287,713,080

-0.1%

2010

$1,106,828,800

40.21%

IMPORT BEER

CHANGE VS. YEAR EARLIER

YEAR

$13,986,327,472

0.0%

2014

$1,163,416,704

-4.17%

$14,005,958,859

-0.3%

2013

$1,201,566,336

-9.78%

2.2%

2012

$1,331,795,712

1.47%

DOLLAR SALES

PROGRESSIVE ADULT BEVERAGES

DOLLAR SALES

CHANGE VS. YEAR EARLIER

HARD CIDER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

2014

$4,792,216,522

8.2%

2014

$1,576,541,011

6.6%

2014

$339,883,473

80.5%

2013

$4,504,740,550

6.6%

2013

$1,514,791,510

21.3%

2013

$218,543,528

103.0%

2012

$4,225,446,286

6.4%

2012

$1,248,731,375

13.2%

2012

$107,645,181

86.6%

2011

$3,970,251,638

7.4%

2011

$1,103,218,166

6.6%

2011

$57,682,081

29.6%

2010

$3,697,579,400

0.0%

2010

$1,034,535,960

17.5%

2010

$44,494,392

22.4%

Calendar Year 2012 ending Dec 30, 2012 // Calendar Year 2011 ending Jan 1, 2012 // Calendar Year 2010 ending Jan 2, 2011

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

59


ENERGY DRINKS DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

2014

$9,219,116,032

6.68%

2014

2013

$8,805,211,136

5.41%

2013

2012

$8,353,681,408

15.75%

2012

YEAR

ASEPTIC JUICES

RFG VEGETABLE JUICE/COCKTAIL CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

$94,713,976

43.14%

2014

$468,897,504

8.47%

$70,598,416

23.85%

2013

$436,501,984

1.97%

$57,002,240

11.77%

2012

$428,087,680

10.49%

DOLLAR SALES

2011

$7,216,796,672

18.29%

2011

$50,997,944

12.84%

2011

$387,445,280

9.55%

2010

$6,100,780,032

10.04%

2010

$45,195,080

22.19%

2010

$353,658,784

3.37%

It’s still boom times in the energy drink cooler, however, where brands remain potent and that’s keeping the category moving, as well. In 2009, Coke had just begun to distribute Monster, and Rockstar was moving to the Pepsi system. The category stood at about $5.5 billion – sizeable, but paltry compared to the $9.2 billion it sits at today. Conversely, the lack of a challenger is starting to be felt in the energy shot category, where there’s no one else to share the regulatory potshots that 5-Hour Energy has been taking. The category has dropped by about $100 million in each of the past two years, from more than $1.3 billion at the end of 2011 to about $1.16 billion this year. So if competition matters, where else is it happening? Look in the refrigerated vegetable juice/cocktail space, which has gone from about $36 million to nearly $100

million – small potatoes when compared to orange juice, certainly, but the ad budgets behind the kale marketing complex are just now beginning to crank into gear – at a time when new HPP entries from Suja, Blueprint and Evolution Fresh are beginning to move into mainstream coolers to take on established category growers like Naked and Bolthouse. That’s a lot of competition in a small area – but one which is fast spreading to the mainstream population. Expect a boom there similar to what happened with almond milk, particularly as those brands also grow in the smoothies category as well. There, competition between Naked, Bolthouse, and Odwalla has caused the category to grow from $300 million to $800 million – and even with Odwalla on the wane, the mainstreaming of HPP entrants will light the fuse once again.

Beyond competition, however, there are health and wellness trends that are elevating categories. America’s dairy milk consumption has barely changed over the past five years, but almond milk has grown into a category of more than $800 million. Meanwhile, interest in fermented products like kefir has caused that category to triple at retail, from about $30 million to more than $90 million. Outside the dairy case, aseptic juices have grown gradually as a category – propelled by Vita Coco but in the face of the steady decline of products like Juicy Juice. Similar trends are happening in other refrigerated sections: the mainstreaming of GTs is creating another strong brand that will add value – how these categories are arranged five years hence will probably have much to do with how that brand performs in conventional stores.

ENERGY SHOTS

RFG JUICE & DRINK SMOOTHIES

RFG ALMOND MILK

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER 45.60%

2014

$1,163,416,704

-4.17%

2014

$811,205,248

10.45%

2014

$812,637,440

2013

$1,201,566,336

-9.78%

2013

$761,378,432

26.49%

2013

$608,149,056

50.96%

2012

$1,331,795,712

1.47%

2012

$601,907,648

28.19%

2012

$402,850,592

60.50%

2011

$1,312,475,904

18.58%

2011

$469,540,160

21.92%

2011

$250,996,400

89.67%

2010

$1,106,828,800

40.21%

2010

$385,119,456

21.64%

2010

$132,331,776

843.69%

RFG BLENDED FRUIT JUICE

CANNED JUICE DRINKS

ASEPTIC JUICE DRINKS

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

YEAR

DOLLAR SALES

CHANGE VS. YEAR EARLIER

2014

$390,626,272

6.21%

2014

$846,005,888

14.57%

2014

$1,049,243,072

-5.32% -2.16%

2013

$382,261,696

17.10%

2013

$770,035,968

31.73%

2013

$1,092,182,400

2012

$326,426,656

-9.43%

2012

$584,564,480

19.08%

2012

$1,116,286,208

3.43%

2011

$360,411,968

-10.58%

2011

$490,912,288

16.88%

2011

$1,079,280,256

-0.42%

2010

$403,067,424

-8.49%

2010

$420,015,680

2.73%

2010

$1,083,830,016

5.26%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 2014: Latest 52 Weeks Ending Oct 5, 2014 // Calendar Year 2013 ending Dec 29, 2013 Calendar Year 2012 ending Dec 30, 2012 // Calendar Year 2011 ending Jan 1, 2012 // Calendar Year 2010 ending Jan 2, 2011

60 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


healthy water. healthy planet. healthy sales.

Scared of their tap water, tired of plastic water bottles, shoppers are looking for something new that’s refreshing, environmentally-friendly and safe, for themselves, their families and the planet. Now there is Icebox, new packaging, new source. •

Clean, crisp, pure natural premium Canadian spring water packaged at source

Safe-BPA Free (no chemical leaching)

76% less plastic than a PET bottle

Compostable and 100% recyclable

Supported by national market research, PR, advertising, events, and social media campaign

Exciting packaging that fits easily on your shelves as well as in cars, backpacks, and briefcases with resealable lid

Good for all ages, every day, everywhere

icebox-water.com /iceboxwater @iceboxwater 800.376.4006

refresh naturally

icebox-water.com


CONFERENCE OVERVIEW

For all its bombast on the media circuit – including its willingness to sponsor a dude who nearly became a human comet – Red Bull has long kept a low profile when it came to trade and industry events. In contrast to its babe-and-truck laden competition in the energy drink business, the company’s booths at trade shows were often stark affairs, in color scheme and attitude much like a heavily sedated Bang & Olufsen showroom. But give the team at Red Bull credit – they know where they need to turn when it comes to pumping excitement into the brand. So it wasn’t at all surprising that the company has started to use the National Association of Convenience Stores’ annual show as a springboard for its new initiatives. In fact, Red Bull’s reveal of new flavors at the recent NACS Show in Las Vegas involved showmanship that was strikingly similar to that of the other suppliers battling for attention. A giant truck sat on one side, a virtual reality demonstration

on the other. Bass-heavy music throbbed, straining the confines of the booth. The reason? Energy and convenience are inseparable companions. Like the half of a married couple that announces its plans to spice things up, Red Bull has begun to understand that it needs to introduce something new into the relationship on occasion – or else it might lose important space in the heart of the store. Red Bull brought three new products to the stage at NACS under its “editions” brand, adding permanently a Yellow Edi-

62 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

tion (tropical fruit) that it had previously kept exclusive to 7-Eleven, as zero-calorie Orange and Cherry Editions. That brought the brand’s total number of SKUs to eight – or, along with Red Bull Red (cranberry) and Blue (blueberry) – enough to hold an extra shelf, at a time when competition is growing in convenience from Monster Energy and Rockstar. The new products aren’t launching nationally until mid-February, but the importance of the NACS rollout was clear. James Ford, the director of business insights for Red Bull North America noted that “NACS is the key show to build excitement and showcase products to store owners big and small,” and that the company had initially launched the Editions line two years previously. “Now more than ever consumers are looking for functionality in their beverages, attributing to the growth of the energy category in convenience,” Ford added. Indeed, the relationship between energy and convenience is almost as close as the relationship between gas and convenience – both represent a kind of pick-me-up that allows the driver to get to the next destination. Depending on the brand, convenience sales can account for between 50 and 65 percent of total revenue.


But that means that, just as auto manufacturers are changing their approach to fuel consumption, so too are the drivers. While adding some flavor variety might be considered a massive step for Red Bull, shops like Monster and Rockstar are used to providing showgoers with a more unbuttoned experience. Both used a combination of babes and bass to draw in gawkers – but it was for the same purpose as Red Bull: to get the all-important placement in convenience, and maybe add new parts of the store. More willing to take risks on innovative functions and flavors, both Monster and Rockstar showed off coffee combos, energy drinks stacked with protein, and all manner of varieties geared toward creating new, incremental sales. “We think the retailer can benefit a couple of ways,” said Monster Brand Manager Geoff Bremmer. Increased functional variety “can give the the chance to sell more to the same consumer, but also sell to the new consumer, as well.” More women are shopping convenience stores – and the channel is attempting to provide stores and products that will appeal to them. It’s a channel that is changing and the brands they carry are changing with them, noted Franklin Isacson, an investor with global consumer fund Verlinvest. That company had two brands, Sambazon and Vita Coco, that were trying to impress convenience buyers at the show. “The channel is adapting,” Isacson said. “Through health and wellness, better for you, the brands are growing up and know that convenience can be a place that works.” For energy drink companies, then, serving the channel means serving more than the traditional “Bubba” consumer. Unless, that is, Bubba wants to go organic. Because if he does, Rockstar noted that it’s got a product for him, as well. Jason May, the company’s EVP of marketing, made it clear that Rockstar might have been serving up some slightly esoteric products at the margins of its portfolio, Rockstar Organic, coffee varieties featuring almond milk, and a horchata – there was no doubt the brand would continue to try to keep its base consumer happy. “We might have 19 different liquids, but

we certainly don’t have 19 facings in all stores,” May said. “We have to direct eight or nine core products.” Over-hybridization is a concern, he said, but he added that with the new products, “the portfolio is as strong as it’s ever been.” May observed that keeping the portfolio strong and convenience-focused is important because, for now, it’s the main beachhead for the category. “Look, the bulk of the big CSD companies are still super-strong brands,” he said. “Respective to CSDs, there’s been a big decline, and the space we occupy is space they once had that has gone to energy drinks. But CSDs have an incredible stronghold in other channels.” Still, if a Rockstar Organic or an almond-milk Horchata appeals to consumers in another channel, that’s an example of the category becoming more pervasive within stores that have traditionally catered to the group that is now turning to convenience with new dietary demands. That’s why the NACS Show also featured a group of companies making their first attempts to meet consumers in convenience – they recognize, again, that convenience store shoppers might be expecting to find on-trend products in any channel. Thus it wasn’t necessarily surprising that health-and-wellness focused, socially conscious brands like Mamma Chia or Sambazon were on hand at NACS, or that Reed’s would be offering up its high-end Ginger Brew or Virgil’s CSDs as an option

after eight years away from the show. “Natural keeps penetrating deeper into the mainstream,” noted Reed’s founder Chris Reed. There’s enough demand for it to stick and be part of the convenience channel.” Still testing the waters, Sambazon displayed a collection of products at its booth — from Blended Breakfast, its meal replacement product made with strawberry, banana, chia and ancient grains, to its kale and ginger Supergreens beverage, to its frozen Acai bowls. The brand sampled only a handful of products, though, and its energy drinks sat at the front of the booth. “We primarily wanted to show this as an alternative to Red Bull,” said Peter Wilson, executive VP of sales. Another alternative was in the Advantage Sales and Marketing brokerage hive, where Matt Buckley, the head of sales for Mamma Chia, was looking to a changing consumer set to drive the market for products with similar outlooks. “Look, the millennial is changing the whole world,” Buckley said of the massive generation. “In the convenience channel, if they don’t address their priorities [like health and wellness], it’s going to be hard for the stores.” Even so, it’s a slow build, and despite the fact that some buyers were seeking out the brand, he said that smaller companies like Mamma Chia need to be careful when trying to get into convenience stores. “They’ve got to be in the right areas,” he said, “and not even necessarily chain-wide.”

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

63


Trade Show

Winter Fancy Food Preview

WHAT

WHERE

WHEN

WHO

2015 Winter Fancy

Moscone Center

Jan. 11: 10am - 5pm

More than 19,000

Food Show

747 Howard Street

Jan. 12: 10am - 5pm

industry attendees

San Francisco, CA

Jan. 13: 10am - 4pm

with over 1,400 exhibitors

ALPHABETICAL ATTENDEE LIST

Exhibitor

Booth

Exhibitor

Booth

Exhibitor

4042

NUMI Organic Tea

Booth

Aiya America

655

GURU Beverage Inc.

Aliseo Foods

3314

GUS - Grown-Up Soda

315

Orchid Island Juice Company

3200

ALO Drink by SPI West Port, Inc.

3214

Harney & Sons Tea Company

764

Owl's Brew

2400

Blue Marble Brands

2621

Health-Ade, LLC

2615

Peerless Coffee Co.

1046

Brands of Britain LLC

3417

HealthVerve Food Manufacturing USA, Inc.

2608

Pok Pok Som

2737

Brands Within Reach

5600

Powell & Mahoney

1352

HINT, INC.

1078

Brewers Association

4937

PowerICE, Inc.

378

HOTLIPS Soda

555

ITO EN (North America) Inc.

Purity Organic

700

1464

Q Drinks

1061

JANS Enterprises Corp

1475

RealBeanz Corporation

5405

Joe Tea & Joe Chips

351

Redwood Hill Farm & Creamery

5023

Bruce Cost Ginger Ale

255

Bundaberg Brewed Drinks

5700

BWI, INC.

3223

Caffe D' Vita/Brad Barry Com

3205

Califia Farms

2819

Kombucha Wonder Drink Cheribundi

1763

Coastal Cocktails Inc.

4013

Earth & Vine Provisions, Inc.

330

Epicurean Beverages

3114

Family Food Company Inc.

2611

Fantis Foods, Inc.

4814

Finest Kind Tea

212

Four Blue Palms, Inc. Goya Foods Inc. Grante LLC

3008

Kristian Regale, Inc.

5511

Southwest Specialty Food Inc.

863

LBB Imports LLC.

2635

Sun Tropics, Inc.

530

Lettieri & Co. Ltd.

3615

Taste Nirvana

238

Maple Hill Creamery

2412

TCHO Ventures, Inc.

3308

McClure's Pickles LLC

774

teapigs

5205

McSteven's, Inc.

742

Miracle Noodle

1483

Texas Tamale Co./ Brazos Legends Trickling Springs

352

Mountain Valley Spring Company

2528

577

Nature's Guru NextFoods

3046

888

64 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

715 5009

Torani/R. Torre & Co.

4116

1682a

Vasinee Food Corp.

2713

5607

Waiakea Inc.

5508


BEVERAGE NEWS: “Suavva taps ‘unexploited’ part of the cacao fruit: the pulp” to make a new line of Delicious Smoothies – Food Navigator

                                                                                          

  info@suavva.com | 

energizing happiness. energizing sales.


NEW BEVERAGE GUIDE

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

67


'Tude Juice Honey Crisp

Almond Breeze Hint of Honey Vanilla

Fresh Matters

Blue Diamond Growers

PACKAGING: 12 oz. PET

Almond Breeze Almondmilk Hint of Honey Vanilla

Almond Breeze Reduced Sugar Original

Fresh Matters, LLC

Blue Diamond Growers

PACKAGING: 12 oz. PET

PACKAGING: 64 oz. Elopak

Cold pressed for better taste, Never Heated

2 Skinny Drunks Premium Organic Cocktail Mixers

Almond Breeze Reduced Sugar Original Almondmilk

ALO Crisp ALO Drink by SPI West Port, Inc.

PACKAGING: 750 mL Glass

PACKAGING: 16.9 oz. PET

Hand Crafted USDA Certified Organic Cocktail Mixer

Our newest blend of Fuji apple, pear and aloe vera

ALO Pulp Free Sang Labs, Inc. PACKAGING: 16.9 oz. PET, 33.8 oz. PET Super pH electrolyte water sourced from springs

Introducing Aloe Gloe Lemonade, the newest addition to the Aloe Gloe Organic Aloe Water line of products. Like the other Aloe Gloe flavors of Crisp Aloe, White Grape and Coconut, the Lemonade is also certified organic, gluten free, pulp free, and preservative free. Aloe Gloe Lemonade is only 18 calories with just 4 grams of fair trade organic sugar per 8 fl oz serving. Because it is sourced in North American and locally produced in Southern California, Aloe Gloe is a nice alternative to the many aloe beverages shipped here from overseas and loaded with calories. Gloe From Within

Bai Bubbles

Aloe Very Original

2 Skinny Drunks Premium Organics

Alkalife TEN

LA Aloe, LLC PACKAGING: 15.2 oz. PET

PACKAGING: 64 oz. Elopak

Cold Pressed-Never Heated Honey Crisp Apple Juice

'tude Juice, Fuji Apple (100% varietal)

Aloe Gloe Lemonade

Aloe Very

Bai Brands

PACKAGING: 16 oz. PET

PACKAGING: 11.5 oz. Can

ORGANIC aloe vera juice, U.S.-made, 30 cal per 8oz

5-calorie Sparkling Antioxidant Infusion

AquaBall Club pack (16 bottles) ALO Drink by SPI West Port, Inc. PACKAGING: 16.9 oz. PET The same great ALO blends but without the pulp

68 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

True Drinks, Inc. PACKAGING: 12 oz. PET Variety of Fruit Punch, Orange and Berry flavors.

BBGLO Skin Rejuvenation Collagen Drink HealthVerve Food Manufacturing USA, Inc PACKAGING: 2.4 oz. Glass Total Skin Health Available in a Once-Daily Shot!


THANKS TO ALL OUR PARTNERS0% 30 FOR OUR TREMENDOUS GROWTH IN 2014

for more information: AMAZONIA@AMAZONIAbevs.com

www.AMAZONIAbevs.com


Bolthouse Farms Tropical Goodness

BODYARMOR

Black Medicine Iced Coffee

Black Medicine

BA Sports Nutrition, LLC

PACKAGING: 11 oz. Can

Bolthouse Farms PACKAGING: 15.2 oz. PET

Upgrade Your Sports Drink.

Our ready-to-drink, 11 ounce bottled iced coffee is (in our humble opinion) the best iced coffee in the world. It is made from only the finest Arabica coffee beans, which we carefully blend and roast to create a taste that is optimized for serving cold.

Dragonfuit, guava, pineapple, coconut water, chia

It is NOT cold-brewed, we use our own secret brewing process to maximize the amount of flavor and minimize the bitterness. All that we tell people is that we brew it hot, in a pressurized nitrogen atmosphere, in small, carefully-controlled batches.

Bolthouse Farms Daily Roots

BRUCE TEA

Bolthouse Farms

Splash Beverage Group

PACKAGING: 15.2 oz. PET

You may find it to be very strong – it is about 50% stronger than a normal cup of coffee. You will certainly find it to be refreshing, bold, and complex.

PACKAGING: 15.2 oz. Glass

Beet, purple sweet potato, and purple carrot juice

RTD Teas Inspired by Bruce Lee.

Equally tasty are our Iced Latte and Iced Mocha, made with whole milk and premium cocoa powder.

BLUE MONKEY ORGANICS NEW ATTITUDE BEVERAGE CORP PACKAGING: 16.9 oz. Tetra Pak, 1 L Tetra Pak ORGANIC Coconut Water NOT From Concentrate

BODY WORKS ENERGY SHOT

BODY WORKS SLEEP SHOT

Bolthouse Farms Multi-V Goodness Orange

Relaxzen Life, LLC

Bolthouse Farms

PACKAGING: 2.5 oz. PET

PACKAGING: 15.2 oz. PET

Energy, Sleep, Sport, Wellness, Relax, Perform

Orange, peach, carrot, coconut water smoothie

Body Works Wellness Shot

Bolthouse Farms Stone Fruit

Relaxzen Life, LLC

Relaxzen Life, LLC

Bolthouse Farms

PACKAGING: 2.5 oz. PET

PACKAGING: 2.5 oz. PET

PACKAGING: 15.2 oz. PET

Energy, Sleep, Sport, Wellness, Relax, Perform

Energy, Sleep, Sport, Wellness, Relax, Perform

Apricot, plum, peach, nectarine, chia smoothie

70 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

BRUCE TEA Splash Beverage Group PACKAGING: 12 oz. Can RTD Teas Inspired by Bruce Lee.

Buck O'Hairen's Legendary Sunshine Sunshine Beverages, LLC PACKAGING: 8.4 oz. Can The Official Pick-MeUp of the South.


Bulletproof Energy Drink Bulletproof Brands Co Inc PACKAGING: 16 oz. Can Bulletproof is now Preservative Free!

Capt'n Eli's Black Cherry Pop Capt'n Eli's Soda PACKAGING: 48 oz. Glass Other "Pops" include Blueberry, Orange, Strawberry

Capt'n Eli's Cream Soda

Califia Farms - Almondmilk Coffee Creamers

Capt'n Eli's Soda

Califia Farms

PACKAGING: 48 oz. Glass

PACKAGING: 1 L Tetra Pak

Smooth and Creamy. Enjoy Root Beer + Ginger Beer 2

Captains Neck & Co. Craft Sparkling Beverages Captains Neck Brands, LLC PACKAGING: 12 oz. Glass Low-calorie, all-natural craft sparkling juices

Natural Products coffee drink category leader Califia Farms has taken its award-winning Almondmilk and applied it as its base in formulating the perfect coffee complement: a rich, slightly sweet creamer made from real almond cream. The California Company is known for making the best tasting Almondmilk, and their dairy-free creamer is made from wholesome ingredients, instead of the unhealthy oils and artificial chemicals that are packed into the conventional brands. Califia Coffee Creamers are the ultimate upgrade to a category that has so far ignored healthy features. Califia Creamers are GMO-free, dairy-free, soy-free, oilfree and gluten-free. The 32 oz. Califia Creamer Tetrapak package stands out against the sea of conventional creamers in the dairy aisle. Through innovating with real nut creams for texture and taste, and taste, Califia’s Creamers blend easily into coffee. Clocking in at only 15 calories per serving, Califia Creamers are less sweet than the competition.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

71


Celsius FloFusion

ChaiElixir

CocoKing Coconut Water

Celsius

ChaiElixir

PACKAGING: 8.3 oz. Powders

PACKAGING: 12 oz. Glass

Celsius FloFusion Pre-Workout Formula has No Sugar, No High Fructose Corn Syrup, No Preservatives, No Artificial Colors or Flavors and Low Sodium. Celsius FloFusion is a great tasting fitness drink for your active lifestyle. It is powered by scientifically tested, calorie burning MetaPlus. Celsius FloFusion is clinically proven to enhance metabolism and Burn 100 Calories and more with every serving. Studies published in the International Society of Sports Nutrition show that Celsius FloFusion, when combined with moderate exercise, significantly; Increases Fat Loss, Increases Cardio Fitness and Increases Endurance. Download the clinical study at celsius.com/pre-workoutroutine-scientific-clinical-study-four.pdf.

EASTLAND FOOD CORP PACKAGING: 17.6 oz. Can

Sparkling TeaBased Elixirs

Coco Libre 20g Protein Coconut Water

All natural 100% coconut water, Thailand

Cowboy Up Energy White Lightnin' Energy Shot

Maverick Brands, LLC

Celsius has 5 Ready to Drink flavors with the same calorie burning MetaPlus formula also clinically proven and tastes great...Sparkling Orange, Sparkling Wild Berry, Sparkling Cola, Green Tea Raspberry Acai and Green Tea Peach Mango.

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 2 oz. PET

No Added Sugar or Fats, 23 Vitamins and Minerals

Great sugar-free berry taste with natural energy!

CideRoad Organic Switchel

Core Natural Perfect PH Nutrient Enhanced Water

CideRoad

Core Natural, LLC

PACKAGING: 14 oz. Glass

PACKAGING: 30.4 oz. PET

Switchel is a super refreshing, organic beverage that dates back to the very first days of our country. In fact, we refer to it as America’s Original Thirst Quencher. Its core ingredients: Vermont maple syrup, apple cider vinegar and ginger not only taste great but satisfy the market’s growing thirst for health-conscious beverages. A perfect balance of tart and sweet flavors along with a kick of ginger create a unique taste that leaves you wanting more.

Core Natural is a nutrient enhanced water packed with electrolytes and minerals. The water has a perfect PH of 7.4 which is the optimal number for perfect body function. It is ultra purified by reverse osmosis, cholrine and arsenic free and is packaged in a 100% recyclable PET plastic bottle.

We discovered Switchel while cruising down a side road in New England, hence our name, CideRoad. An unforgettable inaugural swig led us to create our own versions including our Original, a spicy Cherry, and a snappy Blueberry.

72 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Cowboy Beverages, LLC


BLOWS WATER OUT OF THE WATER

TRACE Pure spring water enhanced with minerals and electrolytes. 77 TRACE MINERALS ZERO CALORIES ZERO CARBS

For sales inquiries please contact: TRACE USA Sales Manager Ken Tenace Toll Free: 1-855-227-7719 Direct: 1-909-486-0459 ken@naturogroup.com

TRACENATURAL.COM


Cowboy Up Energy - Wild Apple

Cowgirl Up Energy - Electric Lemonade

Cowboy Beverages, LLC

Cowboy Beverages, LLC

PACKAGING: 16 oz. Can

PACKAGING: 2 oz. PET

Detox Water

Superleaf LLC PACKAGING: 500 mL PET

Natural energy, sugar-free shot that tastes great!

Bold, natural energy…the healthier choice!

Cowgirl Up - Wild Berry

DARK DOG ORGANIC Original Energy Drink

Cowboy Beverages, LLC PACKAGING: 8.4 oz. Can Refreshing, natural energy…the healthier choice!

DD USA Organic LLC PACKAGING: 12 oz. Can USDA Certified Organic and non-GMO Project

CURA Aloe Water - Original Aloe Vera, Aloe + Pomegranate, Aloe + Blueberry

Pacific Coast Beverage Company, LLC PACKAGING: 16 oz. PET Here at CURA we fought long and hard to develop an Aloe Vera drink experience that is not only good for you but also tastes great. We used only the best ACTIValoe certified Aloe Vera that guarantees their Aloe ingredient retains the beneficial properties of the plant. Aloe Vera has a wonderful detoxifying effect on your body, and boasts many essential minerals. Aloe Vera is also uniquely rich in antioxidants and B vitamins. We paired our Aloe Vera with high quality super fruit flavors to achieve a variety of clean, crisp and delicious Aloe Vera Water beverages. So DRINK CURA, inspired by deprived taste buds and needy bodies.

74 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Detox Water is the most bioactive aloe water, infused with 350mg of Qmatrix ACTIValoe gel flakes, electrolytes, vitamin C, and a full range of vitamin B’s, and guaranteed to retain the all-important aloe polysaccharides. The all natural and organic Detox Water is not only 30 calories per bottle, but also remains pulp-free, gluten-free, non-GMO, vegan, and kosher. Our aloe vera is hand-harvested, IASC certified, and the standardization between each batch of aloe is guaranteed through a patented process. You’re not just hydrating your body with our aloe water. Detox Water goes to work as a prebiotic to promote something we call, internal beauty – cleansing your body from the inside out. Healing hydration at its best. For more information on our aloe vera and online orders, visit www.detoxwater.com. Follow us on Instagram @drinkdetox & Facebook /detoxwater.

Diabolo Blueberry Lemonade

Drink Blocks Naturally Flavored Water for Kids

Diabolo Beverages

Drink Blocks, LLC

PACKAGING: 16 oz. Can

It's a Great Tasting Drink, a Toy and Collectible!

All Natural, low calorie, no caffeine, great mixer

Diabolo Tangerine Pomegranate

DRINKmaple pure maple water

Diabolo Beverages

DRINKmaple

PACKAGING: 16 oz. Can

PACKAGING: 8 oz. Tetra Pak

All Natural, low calorie, no caffeine, great mixer

Straight from the tree. Nothing added.


Yes we can. A great canned beverage starts with a trusted partner to help every step of the way with custom formulation, securing ingredients and developing containers and packaging.

DFA CAN DO ALL THAT AND MORE. See how we can help with every step of your product’s journey from concept to production.

417-829-2510 | www.dfamilk.com COFFEE/DAIRY DRINKS | ENERGY DRINKS | COCONUT WATER NUTRITIONAL DRINKS | WEIGHT LOSS | PROTEIN SHAKES ADVTSP1436


DripDrop Medical-Grade Hydration

Evolution Fresh Coconut Water & Greens Cold-Pressed Juice

FOCO Pure Coconut Water

FulHum

DripDrop Inc.

Evolution Fresh

FOCO

EarthWater PLC

PACKAGING: 4 mL Sticks/Sleeves, 8 mL Sticks/Sleeves

PACKAGING: 15.2 oz. PET

PACKAGING: 11.2 oz. Tetra Pak

PACKAGING: 20 oz. PET

Coconut water with greens and a hint of pineapple

Single Source. Never from Concentrate. 6 Flavors.

FulHum has 77 trace minerals and +9pH alkaline

DripDrop treats and prevents dehydration

DRY Soda Discovery Pack

Gatorade Fierce Green Apple

FIJI Water

DRY Soda

FIJI Water

Gatorade

PACKAGING: 12 oz. Can

PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET

PACKAGING: 12 oz. PET, 32 oz. PET

12 pack of Vanilla Bean, Blood Orange, Cherry

Dust Cutter Lemonade Dust Cutter Beverage Co. PACKAGING: 16 oz. Bottle Naturally Refreshing Premium Lemonade

Easy2Sleep

On a remote Pacific island, 1,600 miles from the nearest continent, equatorial trade winds purify the clouds that begin FIJI Water’s journey through one of the world’s last virgin ecosystems. As tropical rain falls on a pristine rain forest, it filters through layers of volcanic rock, slowly gathering the natural minerals and electrolytes that give FIJI Water its soft, smooth taste. The water collects in a natural artesian aquifer, deep below the Earth’s surface, shielded from external elements by confining layers of rock. Natural pressure forces the water towards the surface, where it’s bottled at the source, free from human contact until you unscrew the cap.

Gatorade Recover Protein Shake Gatorade PACKAGING: 11.16 oz. PET Four tasty flavors to help fuel muscle recovery

Bottled at the source, untouched by man. Discover Earth’s Finest Water.

FitPro Plus Vanilla Easy2Live

Bold intense flavor replaces what is lost in sweat

GIT-R-Done-Energy

Frostie ProClaim Nutrition, LLC

Frostie Root Beer Co. LLC

PACKAGING: 17 oz. Tetra Pak

PACKAGING: 12 oz. Glass

New Proprietary Vanilla Blend & Sweetening Profile

Now Made With Pure Cane Sugar!

PACKAGING: 2 oz. PET Natural dietary supplement that promotes sleep.

76 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Hangover Joe's Inc. Git-R-Done Energy is the next generation of Energy


Introducing

DAIRY FREE LACTOSE FREE

GOOD SOURCE OF POTASSIUM

Coconut Water w/ Chocolate for sales inquiries Email albertk@c2o-cocowater.com


GO BODY

Health-Ade Kombucha

Hiball Energy Organic Ginger Ale

Go Body Nutrition

Health-Ade

Hiball Energy

PACKAGING: 16.9 oz. PET

PACKAGING: 16 oz. Glass

PACKAGING: 16 oz. Can, 8.4 oz. Can

Nourish, hydrate & protect your body.

Health-Ade kombucha upgraded its packaging!

Made with USDA Organic / Fair Trade Ingredients.

good2grow V-Blend

Healthee Organic Turmeric Drink Sugar-Free

good2grow® fruit and veggie blend in a package that kids love

HIGH BREW COFFEE

Keystone Water Company, LLC PACKAGING: .5 L RPET, 1 L RPET Low TDS Spring Water in 100% RPET BPAfree bottle

Hair King Hairking America Corp. PACKAGING: 3.38 oz. PET Hair care functional drink, rich with herbs

Healthy Brands Collective PACKAGING: 16 oz. Glass Non-GMO culture with rocky mountain spring water

Hint Fizz Grapefruit

HealthVerve Food Manufacturing USA, Inc

HIGH BREW COFFEE

Hint Water

PACKAGING: 8 oz. Can

PACKAGING: 16 oz. PET

PACKAGING: 6 oz. Glass

Dairy free, black coffee. Only 20 calories.

Sugar-Free alternative to the benefits of TURMERIC

Green Planet Natural Spring Water

High Country Kombucha

Herbal bliss Teas & Bliss Energy Drinks

Delicious sparkling water, 0 calories, 0 sweetener

Hint Water Crisp Apple

Herbal Bliss Inc

Hint Water

PACKAGING: 280 mL Glass

PACKAGING: 16 oz. PET

Herbal Bliss: Inspired by years of brewing herbal tea at home, we use only the finest ingredients and exotic flavors sourced from our specialty herb farms in Thailand. Herbal Bliss Teas: The RTD 9.5 oz./ 280 ml, Nirvana, Lemongrass, Ginger Honey, Green Tea with Ginseng and Jasmine Tea blends are formulated with loads of fresh herbs, 100% natural ingredients, pure honey, raw sugar and traditionally brewed. All Teas are free from additives, artificial colors, flavors, syrups and preservatives. Enjoy chilled for full bliss or over ice for mellow bliss. Five cents from the sale of every bottle of Herbal Bliss Tea supports feeding the hungry. Bliss Energy Shots: Are plant sourced, delicious blends that invigorate you naturally. The RTD 3.38 oz./100 ml Pure Energy is 100% caffeine free, ginseng based drink and Pure Power has all of the natural ingredients as Pure Energy with an added 5 mg. “Soothe Your Soul” with All Natural Herbal Bliss Tea’s and Bliss Energy Shots.

78 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

Delicious water 0 calories, 0 diet sweeteners.

Honest Radiant Raspberry Tea Honest Tea, Inc. PACKAGING: 16 oz. PET Organic, fair trade black tea & cane sugar


BRING MORE Sales TO YOUR

HYDRATION SETS! #1 Coconut Water Brand & Item in Natural with 30% Share.* *Source: SPINS Natural, Unit Share 52 weeks ending 10/5/14 **Source: SPINS Grocery, within the top 10 Natural Coconut Water Brands 52 weeks ending 10/5/14 ***Source: SPINS Natural, Dollar Contribution 52 weeks ending 10/5/14

Fastest growing brand in Grocery, with highest Units per Point of Distribution.**

for sales inquiries

Email albertk@c2o-cocowater.com

Driving 40% of U.S. Coconut Water category growth.***


Honeydrop Apple Ginger Manuka Honey Booster Honeydrop Beverages PACKAGING: 10 oz. PET Cold pressed apples and ginger with manuka honey

Honeydrop Lemon Cayenne Cleanse

HOTLIPS Lemon Soda

HUMANITEA Lemonade + Coconut

I AM HAPPY

HOTLIPS Soda

THE HUMANITEA CO.

I AM PRODUCTS, LLC

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. PET

PACKAGING: 3 oz. PET

Bright, fresh, sweettart an lightly fizzy.

100% Natural lemonade with a coconut pop.

Hubert's Lemonade Watermelon Habanero Lemonade

Honeydrop Beverages

Hansen Beverage Company

PACKAGING: 10 oz. PET

PACKAGING: 16 oz. Glass

Cold pressed lemons, caynne and raw local honey

Juicy watermelon lemonade...with a lil’ kick!

Humm Kombucha Pomegranate Lemonade, Coconut Lime, Lemon Ginger, Blueberry Mint, Strawberry Lemonade, Apple Sass, Chai, Original, Mate

Humm Kombucha PACKAGING: 14 oz. Glass Created with the intention to make the health benefits of kombucha available to everyone, Humm Kombucha brings you a delicious, innovative and accessible kombucha unique to the market. Humm Kombucha is hand crafted with love and made from the highest-quality organic ingredients available. The result is a raw, live, healthy and palatable kombucha rich in probiotics, B-vitamins, antioxidants and amino acids. All nine flavors of Humm Kombucha offer a delightful experience for taste buds and tummies alike. Humm Kombucha’s custom amber-glass bottle and energetic labeling are designed for accessibility and aimed to broaden the kombucha drinking demographic. The attractive artwork on the label captures the energy, vibe and fun-loving nature of both the company and the town, Bend OR, from where the brand was born. Whether you’ve tried kombucha or not, we invite you to experience Humm Kombucha and share in the secret of what so many in the Pacific Northwest already know.

80 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

HUMANITEA Natural Premium Teas

Natural supplements enhance mood with proven ingredients

Icebox Water

THE HUMANITEA CO.

Icebox Water

PACKAGING: 16 oz. PET

PACKAGING: 500 mL Elopak

Black & Green teas, fruit-splashed & ALL NATURAL

Premium Canadian Spring Water

Ice River Green 1/2 liter & 4 gallon bottles

Ice River Springs Water Company PACKAGING: 500 mL RPET, 4 gal. RPET Genuinely green and retail friendly! Introducing Ice River Green, a new pristine water that is genuinely green. Each bottle is made from 100% recycled green plastic that might otherwise be “down-cycled”, ultimately going to a landfill. No coloring or dyes are added. No new plastic is used. The brand won the DuPont Award for Innovation in Responsible Packaging and had been selected as a 2014 Beverage World Global Package Design Award winner. Available in ½ liter and 4 gallon sizes, the bottles are 100% BPA free and are fully recyclable again in a never-ending loop. For more information and ordering, please contact 1-844-SO GREEN (764-7336) or email us at sogreen@iceriversprings.com or at www.iceriversprings.com.


Icelandic Glacial natural spring water

Jasmine Passionfruit

Icelandic Water Holdings hf

BareLeaf Tea Co. PACKAGING: 10.5 oz. Glass

PACKAGING: 1.5 L RPET, 1 L RPET, 750 mL RPET, 500 mL RPET, 330 mL RPET

Green Tangerine & Hibiscus Breeze

Premium natural spring water from pristine Iceland

INVIGORADE Endurance Drink

Jones Sparkling Water

INVIGORADE

Jones Soda

PACKAGING: 16 oz. PET

PACKAGING: 8 oz. Can

KEEP IT UP - Tropical Punch, Orange Mango, Coconut

Sparkling water, natural flavors. Simply delicious

Jax Coco, Jax Coco Kidz, Jax Coco Sparkling

Jay Street Coffee Extra Rich

ITO EN(North America) INC. PACKAGING: 9.4 oz. PET Fresh brewed from 100% Arabica Coffee Beans roasted to a medium roast to enhance the sweetness and minimize any acidity, is a healthy alternative to calorie-rich drinks. Made with absolutely zero-fat and rBST Free skim-milk, the new Jay Street Coffee Extra-Rich is robust with a flavorful smooth finish. Natural and shelf stable, the convenient bottled coffees are available in three(3) delicious flavors of Caramel Macchiato, Hazelnut and Mocha. The perfect on-the-go coffee for the busy and active consumer today. Jay Street Coffee was named after the street the Brooklyn-based beverage company, ITO EN, is situated on. With an expertise in state-of-the art brewing methods and a legacy of award-winning beverages, the new Jay Street Coffee is the perfect “go-to” for the health conscious coffee lover. are Visit jaystreetcoffee.com or itoen.com for more information.

Juiceology Green Elements

Jax Coco

Daklen Inc.

PACKAGING: 250 mL Glass, 720 mL Glass, 330 mL Tetra Pak, 110 mL Tetra Pak, 1000 mL Tetra Pak

PACKAGING: 15.2 oz. PET

Once upon a time, there were four coconut water lovers, Jane, Jason, Alex and Max, who had a refreshing vision - to get the delicious purity of coconut water straight from the nut into a stylish package. Jax Coco coconut water uses a proprietary micro-filtering and bottling method. The result is a premium coconut water that maintains taste, purity, quality, integrity and style. Vogue calls it “The chicest coconut water on the market”. Available in glass bottles and tetra paks. Jax Coco Kidz is committed to providing healthier alternatives for kids around the world without sacrificing taste. Made with only 100% pure coconut water and fruit puree or pure cocoa, there are no artificial flavors or colors added. Never from concentrate. Available in original, banana, calamansi, chocolate, grape and guyabano tetra paks.

Blend of juices and veggies with 8g of Fiber

KeVita Hibiscus Berry

KeVita Kale Lemon Cleansing Probiotic TONIC KeVita Sparkling Probiotic Drinks PACKAGING: 15.2 oz. Glass Apple Cider Vinegar, Live Probiotics, Organic

Kevita Master Brew Ginger Kombucha

KeVita Sparkling Probiotic Drinks

KeVita Sparkling Probiotic Drinks

PACKAGING: 15.2 oz. Glass

PACKAGING: 15.2 oz. Glass

Live Probiotic Cultures, Organic, Low Calorie

Live Probiotic Cultures, Organic, Low Calorie

Jax Coco Sparkling is the world’s FIRST all natural carbonated coconut water. Available in original and calamansi glass bottles. BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

81


KeVita Sparkling Probiotic Drinks

KonaRed Coffeeberry Green Tea

KeVita

Splash Beverage Group

PACKAGING: 15.2 oz. Glass

PACKAGING: 10.5 oz. PET

Live Probiotic Cultures, Organic, Low Calorie

Hawaiian Coffeeberry with Organic Green Tea.

Kool-Aid

Kist Kist Beverage Company PACKAGING: 17 oz. PET

Love Beets

PACKAGING: 6.75 oz. Tetra Pak

PACKAGING: 20 oz. PET

Tea + Fruits + Veggies for kids. Organic, non-GMO.

Naturally sweet with a rich, smooth taste!

Love Beets Organic Beet Juice

Kraft

Little Miracles

Love Beets

PACKAGING: 16 oz. PET

PACKAGING: 11 oz. PET

PACKAGING: 14 oz. Glass

Kool-Aid Juice Drink

Organic tea & superfood fruit juice blends give a tasty lift

Naturally sweet with a rich, smooth taste!

LaCroix Cúrate Piña Fraise

Kombucha Wonder Drink

LaCroix Sparkling Water

PACKAGING: 11 oz. Glass

PACKAGING: 12 oz. Can

With Goji berry, black pepper, and blackberry.

All natural sparkling water, 8pk 12oz tall can

KonaRed Coffeeberry Coconut Water

Big Time Tea

Little Miracles

Natural Energy, Zero Calorie Sparkling Water

Komucha Wonder Drink Inspired by Tibet

Love Beets Beet Juice

Little Me Tea

Lettuce Organic Tea

Splash Beverage Group

Complex Beverage, LLC

PACKAGING: 10.5 oz. PET

PACKAGING: 16 oz. PET

Hawaiian Coffeeberry with Coconut Water.

A new tea category breakthrough -upscale & classy

82 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

LIVE Kombucha Soda Dreamy ORANGE

Molly's Milk Truck Redeye Iced Coffee

LIVE Soda Kombucha

Molly's Milk Truck

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. PET

Transforming Soda Addictions into KOMBUCHA Habits

Cold-Brewed Iced Coffee with Almondmilk

LOUIS XIV Energy

Monster Energy Ultra Red LOUIS XIV Energy LTD PACKAGING: 250 mL Can Premium Energy, sophisticated taste performance

Monster Energy Company PACKAGING: 16 oz. Can Ultra Red has zero calories and zero sugars


Mamma Chia Clean Energy Beverage

Matcha LOVE

Mamma Chia

ITO EN (NORTH America) INC.

PACKAGING: 10 oz. Glass

PACKAGING: 6.4 oz. Can

Mamma Chia, the category innovator and creator of the first-to-market chia beverage, is revolutionizing energy drinks! Enjoy a truly healthy, clean energy beverage that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa).

Made with 100% Real Matcha and brewed with meticulously sourced green tea leaves, the new Matcha LOVE is a convenient on-the-go Matcha drink that can easily be enjoyed without the fuss of the traditional preparation. Matcha is a finely milled green tea powder made from premium tea leaves that have been the centerpiece of the Japanese tea ceremonies for centuries. Matcha LOVE is ideal for the urban modern lifestyle for its fresh taste, health benefits and boost of natural energy with a “calm alertness”. With more tea antioxidants and Vitamin C than a regular brewed cup of green tea, Matcha LOVE has the full benefits of drinking the entire green tea leaf. Available in two(2) flavors- Unsweetened and Sweetened, Matcha LOVE is the new innovation of the world’s leading purveyors of green tea, ITO EN. Taking a modern take on an ancient ritual, Matcha LOVE is taking green tea to new heights.

Mamma Chia Organic Clean Energy drinks deliver the benefits of Omega-3s, complete protein, fiber and antioxidants with the pure energy of Guayusa to naturally provide vitality, energy and strength to power your soul’s purpose. Each bottle of Mamma Chia Organic Clean Energy offers 2500mg Omega-3s, 4g Complete Protein and 6g of Fiber, along with 90mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. A super-healthy way to start the day as well as the perfect afternoon pick-me-up! Lightly sweetened with organic cane sugar, Mamma Chia Clean Energy delivers a truly delicious drinking experience. PRODUCTS: Blackberry Blast, Cherry Charge, Grape Power and Raspberry Razz.

® Changing the World of Vitamins

Organic Vitamin C Certified Organic & All Natural with naturally occurring co-nutrients of Amla fruits

www.orgenfamily.com | info@orgenetics.com | 714-990-0900

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

83


Muscle Monster Energy Shake Monster Energy Company

O2Living KIDS Organic Cold Pressed Juice

Natural Sports Fuel - Hydration

O2Living

Golazo PACKAGING: 20 oz. PET

PACKAGING: 8 oz. PET PACKAGING: 15 oz. Can

Electrolytes+fuel help you be first to the ball

It is an energy drink with nutritional benefits

My Cause Water

Organic Lavender Lemonade My Cause Beverages, Inc.

Lori's Original Lemonade, LLC

PACKAGING: 16.9 oz. PET

PACKAGING: 16 oz. Glass

YOU HYDRATE WE DONATE! pH balanced, electrolytes

O2Living has created delicious organic nutrition for kids. Never watered down and packing 2 3/4 servings of fresh fruits and vegetables in every 8oz serving, these non-GMO juices have essential antioxidants, trace minerals flavonoids, vitamins, dietary fiber and chlorophyll. Kids love the fun characters and amazing flavors.

Organic, real juice lemonade infused with lavender

Products include: lemon apple ginger, orange carrot, pineapple kale, and strawberry apple orange beet.

NATURA COCO

O2Living Organic Cold Pressed Juice

Owl's Brew Pink & Black

BVD Ltd

O2Living

Owl's Brew

PACKAGING: 330 mL Tetra Pak, 500 mL Tetra Pak, 1 L Tetra Pak

PACKAGING: 16 oz. PET

PACKAGING: 32 oz. Glass A tea crafted for cocktails

100% Pure Real Coconut Water

Perfect

Natural Sports Fuel- Energy Golazo

Natural Choice Beverages

PACKAGING: 12 oz. Can Energy+Electrolytes help you be first to the ball

O2Living celebrates healthy living with high quality Cold Pressed 100% Juices. The juices are never watered down, Each variety is packed with certified organic fruits and vegetables. Produce is fresh and sourced locally which supports New York farms. The juice comes from a through a two-step juicer with a separate grinder and cold press in order to maximize the nutrients, vitamins, live enzymes and minerals. The O2Living brand also offers a line of raw organic foods in their own cafes located in upstate New York and tailors cleanses for consumers. Products: Green Vitality, Fresh Start, Carrot Kick and Red Radiance

84 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

PACKAGING: 12 oz. Can Herbal Supplement


Obi Probiotic Soda

Organic Balance

Obi Probiotic Soda, LLC

Organic Valley

PACKAGING: 12 oz. Glass

PACKAGING: 11 oz. 4-pack carton

Obi Probiotic Soda is made from raw, probiotic water kefir, organic juices and a proprietary organic stevia. Obi contains 20 kinds of living water kefir probiotics that can help support digestive and immune health. With less than 5g of sugar and 20 calories per bottle, Obi is smooth and delicious without the use of artificial sweeteners or flavors. It’s also Certified USDA Organic and gluten/caffeine/dairy-free. Obi is available in four refreshing flavors: Tart Cherry Vanilla Bean, Meyer Lemon & Lime, Organic Root Beer and Valencia Orange & Grapefruit.

Organic Fuel

Organic Valley Organic Balance is an organic milk protein shake ideal for breakfast, a sensible snack or light meal on the go. Only nine simple and easy-to-read ingredients go into Organic Balance, and nothing you don’t want, such as artificial flavorings or sweeteners, GMOs, toxic pesticides, antibiotics or artificial hormones. Packed with protein and essential nutrients, Organic Balance has 16 grams of protein from real, organic milk. Organic Balance is an excellent source of naturally occurring calcium from organic milk, providing 50 percent of the recommended daily intake, with vitamin D for enhanced calcium absorption. With most of the carbohydrates coming from naturally occurring sugars in the milk, Organic Balance is minimally sweetened with organic stevia and unrefined, fair-trade, organic cane sugar, making this product healthful, nutritious and mindful of caloric intake. Available in two flavors, Dark Chocolate and Vanilla Bean. For more information, visit ov.coop/balance.

Powercoco Natural Sports Drink

Proper Hibiscus Soda

Organic Valley

Powercoco

Proper Soda

PACKAGING: 11 oz. 4-pack carton

PACKAGING: 16 oz. PET

PACKAGING: 8.4 oz. Can

2x the Electrolytes wtih 1/2 the Sugar & Carbs & Cal.

Sweet & Tart | Cane Sugar | No Preservatives

Organic Valley Organic Fuel is a milk protein recovery shake designed for peak performance, with 26 grams of protein, 70 percent of the recommended daily intake of calcium and no artificial sweeteners. According to the pros, a combination of protein and carbohydrates is important for fueling the muscles of endurance athletes and aiding in post-workout muscle recovery, especially for those who demand the best from their bodies, whether biking or running, competing or at the gym. In addition to the naturally occurring milk sugars, only organic and fair-trade unrefined cane sugar is added to balance the protein. The result is a 1:1 protein to carbohydrate ratio for rapid protein absorption, making Organic Fuel a powerful complement to any workout regimen. Organic Fuel comes in two flavors, Chocolate and Vanilla.

Premier Protein Smoothie, Mixed Berry Premier Nutrition Corp. PACKAGING: 8.25 oz. Tetra Pak 15g protein, 140 calories, 10g sugar

Proper Hop Soda Proper Soda PACKAGING: 8.4 oz. Can Citrusy & Floral | Cane Sugar | No Preservatives

Like all Organic Valley products,Organic Fuel is made with a simple list of high quality, fair-trade, USDA Certified Organic ingredients. For more information,visit ov.coop/fuel

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

85


Protein2o

Rockin’ Refuel Varsity and Rockin’ Refuel Lean Builder

Protein2o Inc.

Shamrock Farms

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz. PET

Recently voted #3 in the Top 10 New Beverages Catching Consumers’ Attention.

Rockin’ Refuel, a complete line of protein beverages made with real milk, now includes Rockin’ Refuel Varsity and Rockin’ Refuel Lean Builder. Varsity is a fat free version Rockin’ Refuel’s Muscle Recovery product and is specifically designed for high school and middle school students to meet the USDA’s new Competitive Foods in School guidelines. Packed with 20 grams of high quality protein and no artificial sweeteners, colors or preservatives, it is one of the first protein milk beverages school athletic departments can provide students. Made with 100 percent real milk, Varsity’s proven nutritional benefits are trusted by more than 180 college and university athletic departments. Lean Builder is a 150 calorie protein milk beverage designed specifically for people looking to build and tone lean muscle. Made with real milk, Lean Builder provides 20 grams of high quality protein with only eight grams of carbs and six grams of sugar and is available in chocolate and vanilla.

Protein2o was born from the crazy idea that there’s a better way to consume the stuff that’s good for you — especially the two nutrients most important to our bodies: water and protein. Using fresh spring water and natural flavorings, Protein2o is the only low calorie, lightly flavored water enhanced with electrolytes to keep you hydrated and 15 grams of protein to keep you going. What started as a crazy idea turned out to be a thirst-quenching, bodynourishing, tongue-tickling treat. Contains 60% fewer calories than the leading RTD protein drink and outsells 96% of Water and CSD brands in tests.

Punch Monster

Ralph & Charlie's Fruit / Vegetable Juice Drink

Rooibee Roo

RUNA Orange Passion Clean Energy Drink

Monster Energy Company

Ralph & Charlie's Corp.

Rooibee Red Tea Company

PACKAGING: 16 oz. Can

PACKAGING: 18 oz. Glass

PACKAGING: 8 oz. PET

PACKAGING: 8.4 oz. Can

Punch Monster is a new take on a classic

All natural Fruit & Vegetable Juice drink

Mango, cherry and orange rooibos tea for kids.

Sweet and tart, no added sugar, just 10 calories

Pyure Organic Energy Optimization

Reed's Culture Club Coffee Kombucha

Rumble Supershake

Pyure Brands LLC

Reed's, Inc.

Rumble

PACKAGING: 2 oz. Glass

PACKAGING: 13.5 oz. Glass

PACKAGING: 12 oz. Can

Sugar-Free, CalorieFree, Organic Certified Energy

Marrying innovation with kombucha & organic coffee

20g Protein 3400mg Omega 3s 8g Fiber Gluten Free

86 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

RUNA

SEVA 100% Pure Maple Water SEVA Maple Water Inc. PACKAGING: 11.2 oz. Tetra Pak Hydrate, nourish and refresh with 46+ nutrients.


Sambazon Reduced Sugar Juice

SK Marvel

Sambazon Inc.

SK Energy Shots

PACKAGING: 10.5 oz. PET

SK Energy is a better source of energy. It's an anytime boost packed with uplifting goodness so you can be ready for wherever your day or night takes you.

Açaí has long been held as one of the most nutritionally dense superfoods on the planet containing superior levels of antioxidants. What most people don’t realize is that it is one of the only fruits in the world that contains healthy omega fats and virtually NO sugar. Our new line of reduced sugar superfood beverages are the first 100% juices to have 70 – 85% less sugar than other premium juice brands. This refreshing line delivers powerful antioxidants and healthy omegas 3,6,9 with only 4-9g of sugar per serving. Available in 3 deliciously exotic flavors; · Acai Berry – an exotic cocoa berry flavor with only 9 grams of sugar per serving. · Strawberry Lemon – Strawberry, lemon and acai combined with antioxidant-rich acerola cherry delivers 120% of the Daily Value of vitamin C with only 4g sugar.

Marvel and SK Energy are introducing two new 2oz HDPE shots with The Punisher (Grape Revenge) and Daredevil (Acai Punch). Consistent with our other SK Energy product offerings, the shots include caffeine sourced from green coffee beans, have all natural flavors, are enhanced with vitamins, contain no taurine or guarana, have zero calories and are made in the U.S.A. www.skenergyshots.com

· Pineapple Coconut – Pineapple and coconut, combined with Acai make for a healthy and refreshing tropical juice, which touts only 90 calories and 4 grams of sugar per serving.

SEVA 100% Pure Organic Maple Water

Sparkling ICE Cherry Limeade

SEVA Maple Water Inc.

Talking Rain Beverage Co.

PACKAGING: 33.8 oz. Tetra Pak

PACKAGING: 17 oz. PET

Hydrate, nourish and refresh with 46+ nutrients.

Fresh cherry flavor combined with a hint of lime

SMAG! Energy Drink

Bisgaard&Bentzon.dk PACKAGING: 250 mL Can, 500 mL Can

SMAG! ready for new markets! SMAG! Energy Drink is the comet in the Danish energy drink sky, and we are ready to take things further and move into new markets with the right partners! Sipp Sparkling Organics

Sparkling ICE Strawberry Watermelon

SIPP eco beverage co., Inc.

Talking Rain Beverage Co.

PACKAGING: 12 oz. Glass

PACKAGING: 17 oz. PET

Lemon Flower: organic lemon, elderflower, tarragon

A bold, refreshing combo brings a taste of summer

The sensation of taste is the focus, and our energy drink is currently available in five popular flavours: Blueberry, Green Apple, Pineapple, Strawberry/Kiwi and Energy Cola. We have developed a solid marketing platform, including via Facebook and our global website www.smagenergy.com, and our popularity on social media is markedly above that of classic brands. In just a few years, SMAG! Energy Drink has become the brand with by far the most followers in Denmark – right at the heart of the target group. The people behind the company have been in the business for many years, both in Denmark and internationally, and our experience from Denmark can easily be rolled out onto other markets, so we can ensure our partners success from day one. Contact us and find out how we can spread SMAG! to your market! www.smagenergy.com

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

87


Sparkling Tea

Suja Elements Cold Brew Teas

Suja Essentials

Texas Tea

SoDTERRA

Suja Juice

Suja Juice

D.B. Miller, Inc.

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 16 oz. Glass

Alive (Citrus), Refresh (Peach), Calm (Vanilla)

Organic, Non-GMO, Cold-Pressured cold brew teas.

Organic, Non-GMO, Cold-Pressured beverages.

Organic Tea, Real Texas Fruit + Farms, Non GMO Too

Summer Refreshers

Spider Energy Drink

Thai Basil Drinking Vinegar

The Masters of Beverages, LLC

Honest Tea, Inc.

Pok Pok Som

PACKAGING: 16 oz. Can

PACKAGING: 32 oz. Glass

PACKAGING: 16 oz. Glass

Mango Lemonade, Original Lemonade, Berry Hibiscus Lemonade, Half & Half Lemonade & Tea, & Mint Limeade Organic & fair trade drinks at 70 cal/8oz serving

Sweet and tart with basil, mint and pepper notes.

NOW is the time to add Spider Energy Drink to your existing non-alcoholic portfolio. Spider Energy Drink is not just another energy drink and it’s not new. With 5 years of proven sales history, and distribution expanding into 24 States and 5 European Countries, Spider Energy Drink is beyond the ordinary and truly extraordinary. Available in 7 amazing flavors - 3 carbonated sugar, 2 carbonated sugar-free and 2 non-carbonated ten-calorie high-octane hydration drinks. Our BIG 16oz cans are loaded with as many B-Vitamins and 50% or more caffeine as the leading National energy drink brands - All this for the magical retail price of only 99¢ per can, yet still offering respectable profit margins. What are you waiting for? Experience why so many distributors, retailers and consumers are choosing Spider Energy Drink as their preferred value priced energy drink. Give Spider Energy Drink a fair shot and if you are not completely satisfied we will give you a 100% money back guarantee!

Suavva

Suja Elements Family Sizes Agro Innova Co.

Suja Juice

PACKAGING: 10.5 oz. PET

PACKAGING: 49 oz. PET

Cacao Pulp Smoothies

Organic, Non-GMO, Cold-Pressured juices.

88 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

TapouT Performance

TheBu Kombucha Chai Spice

Splash Beverage Group

Makana Beverages Inc

PACKAGING: 16 oz. PET

PACKAGING: 14 oz. Glass

Natural, 3-in-1 Advanced Performance Formula.

A refreshing and spicy kombucha update!

TEAS' TEA Organic-Unsweetened

TheBu Kombucha Honeydew

ITO EN(North America) INC.

Makana Beverages Inc

PACKAGING: 16.9 oz. PET

PACKAGING: 14 oz. Glass

Brewed with organic tea leaves with clean finish

Pure, refreshing taste - a kombucha for everyone.


The Red Bull Editions

Tio Gazpacho ClĂĄsico

Tio Gazpacho Verde

Red Bull North America

Tio Gazpacho

Tio Gazpacho

PACKAGING: 12 oz. Can, 8.4 oz. Can

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

Spanish-style gazpacho. Drinkable & organic. HPP.

Spicy green gazpacho. Drinkable & Organic. HPP.

Red Bull is expanding the Red Bull Editions line in February, 2015 with Red Bull Yellow Edition, Red Bull Orange Edition and Red Bull Cherry Edition, offering the tastes of tropical fruit, orange and cherry with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. As a limited launch in 2014, the Red Bull Summer Edition performed exceptionally well and will now return as a permanent national SKU - the Red Bull Yellow Edition. The expansion demonstrates Red Bull’s commitment to offering consumers more choice. Since taste and sugar/calories are barriers to consumption in the energy category, these new flavors will continue to reach new consumers and encourage increased purchase among current consumers who enjoy Red Bull while working, studying, traveling, playing sports or juggling the daily demands of life. In fact, Nielsen data shows that 59% of energy category growth is coming from zero calorie flavored energy.

Tio Gazpacho de Sol Tio Gazpacho PACKAGING: 12 oz. PET Carrot & yellow tomato. Drinkable & Organic. HPP.

Titan Tea Chill Brands, LLC (D.B.A. Titan Tea) PACKAGING: 16 oz. PET Brewed tea w/ electrolytes, naturally low calorie

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

89


Trace Mineral -Infused Water Naturo Group Investments PACKAGING: 16.9 oz. PET 8.5 PH, electrolytes & 77 trace minerals

Tumeric ALIVE Coconut Nectar Elixir

Tumeric ALIVE Mineral Green Elixir

Tumeric ALIVE PurePRANA

Tumeric ALIVE

Tumeric ALIVE

Tumeric ALIVE

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 3 oz. PET

Unique vegan, herbal Elixir with 16g turmeric.

Organic turmeric, spirulina, barley and chlorella.

trimino

TSAMMA

Miami Bay Beverage Company

Frey Farms

PACKAGING: 16 oz. PET

PACKAGING: 12 oz. PET

Trimino protein-infused water is simply delicious, and each flavor carries just 28 calories plus 3 major performance benefits.

Tsamma (pronounced Sah-Mah) is 95% watermelon juice from a specific type of fresh watermelon.

First, you get 7g of whey protein, the gold standard for athletes and anyone who wants more muscle performance. Whey protein, absorbed quickly by the body, contains muscle-building amino acids for fast recovery after a workout. There’s also 100% vitamin B complex, (B3, B5, B6, B12) – the essentials for energy, recovery, immune health, and digestion. And Trimino is great for what it doesn’t have: 0g sugar, 0 carbs, and 0 caffeine.

Potent elixir shot to give sustained energy boost.

Tsamma is a delicious, nutritious, fresh-tasting juice with all the goodness of watermelon in the convenience of a bottle. The health benefits of watermelons are a hot topic among leading nutritionists because watermelons are high in antioxidants, citrulline, flavonoids, lycopene, beta-carotene, vitamin A and vitamin C. Tsamma is a super-premium juice, produced by farmers, with no added sugar, artificial flavors or colors. It is Soy Free, Gluten Free, Vegan, Kosher, and non-GMO.

Four simply delicious flavors: Mixed Berry, Coconut Pineapple, Peach, Strawberry Lemonade. Trimino is the smart choice for healthy living. For moms, it’s a great alternative to highcalorie kids beverages. For anyone watching their weight it’s a smart way to achieve your personal best. It’s safe for diabetics and other medical conditions. And it’s great for anyone who wants to make the right choice about diet throughout the day.

TropiMas Jamaica Roselle Great America Beverage Company PACKAGING: 23.5 oz. Can, 1 gal. PET TropiMas- Agua de Jamaica 100% Natural Hibiscus

Tumeric ALIVE Japanese Matcha Elixir

We are a Certified Woman Owned Business, and we operate farms and facilities in Florida, Georgia, Missouri, Arkansas, Illinois, Indiana, and West Virginia. We launched Tsamma in July 2014, and it is currently featured in over 800 retail outlets including The Fresh Market, Whole Foods, HyVee, Jewel-Osco, Standard Market, Walmart, Hannaford, Safeway, and other local retailers and food service locations. Tumeric ALIVE Original Elixir

Tumeric ALIVE Turmeric Golden Milk

Tumeric ALIVE

Tumeric ALIVE

Tumeric ALIVE

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

With organic, ceremonial grade Japanese Matcha

Packed with 16 grams of Hawaiian gold turmeric.

Made with Hawaiian turmeric, coconut cream & hemp.

90 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


Tumeric ALIVE Turmeric Pineapple Elixir

Vita Coco Lemonade

WTRMLN WTR

Tumeric ALIVE

Vita Coco

World Waters

PACKAGING: 12 oz. PET

PACKAGING: 500 mL Tetra Pak

PACKAGING: 12 oz. PET

Golden pineapple pairs with Hawaiian gold turmeric

Lemonade is the newest flavor from Vita Coco.

ALL NATURAL, COLD PRESSED WATERMELON WATER

VBlast Vitamins & Spring Water

XL Energy Drink

NYSW Beverage Brands, Inc.

XL Energy Drink Corp

PACKAGING: 16.9 oz. PET

PACKAGING: 8.4 oz. Can, 16.9 oz. Can

VBlast introduces the evolution of its bottle cap, re-designed to release a blast of fresh vitamins and flavors into pure mountain spring water with a simple push.

carbonated beverage providing an energy boos

The new technology replaces the former method of a twist cap with a simplified smart cap that works by pushing the top down in one single motion. Just like before, consumers decide when they’re ready to hydrate and now simply press the top to release fresh, undiluted vitamins into their beverage. Unlike related products that utilize excessive amounts of plastic, the new design reduces packaging thanks to one single “sports cap.” Staying true to their “Keep Fresh” slogan, parent company New York Spring Water reports that the cap update is accompanied by fresh looks on VBlast’s packaging.

XL Energy Plus Sports Maniac XL Energy Drink Corp PACKAGING: 8.4 oz. Can energy drink boosted with L-carnitine caffeine

The new caps began shipping August 2014 and were featured at the National Association of Convenience Stores Shows (NACS), booth #3262, and the National Beer Wholesalers Association (NBWA) at booth #607. Visit www.vblast.com for more info. Vertical Water Maple Water

Waiakea Hawaiian Volcanic Water

Vertical Water

Waiakea, Inc.

PACKAGING: 240 mL Tetra Pak

PACKAGING: 1 L RPET, 500 mL RPET

100% pure maple water tapped from U.S. maple trees

100% pure, premium Hawaiian volcanic water.

Zola Coconut Water Lemonade Zola Fruits of the World PACKAGING: 1 L Tetra Pak Naturally hydrating. Refreshingly sweet and tart.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

91


COMPANY CONTACT INFORMATION COMPANY 2 Skinny Drunks Premium Organics Agro Innova Co. ALO Drink by SPI - West Port, Inc. Aloe Very

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE 2SkinnyDrunks.com

John Porter

P.O. Box 613984

North Miami

FL

33261

347-313-8446

Joseph Montgomery III

2700 Glade Circle Suite 151

Weston

FL

33327

954-384-3090

suavva.com

Brian Choi

377 Swift Ave.

South San Francisco

CA

94080

800-223-4438

alodrink.com

Tina

New York City

New York

NY

10017

646-801-7782

aloeverydrink.com

New York

NY

11357

718-475-2314

drinkbodyarmor.com

Hamilton

NJ

08609

609-586-0500

drinkbai.com

BA Sports Nutrition, LLC

BODYARMOR Sales

Bai Brands

Rachel Mansfield

1800 East State Street

BareLeaf Tea Co.

Joshua Brown

PO BOX 70202

Los Angeles

CA

90070

844-BARELEAF

BareLeafTea.com

Big Time Tea

Melinda Hicks

930 New Hope Road

Lawrenceville

GA

30045

404-375-3754

littlemetea.com

Bisgaard&Bentzon.dk Black Medicine Blue Diamond Growers Bolthouse Farms Bulletproof Brands Co Inc BVD Ltd Califia Farms Capt'n Eli's Soda Captains Neck Brands, LLC Celsius ChaiElixir Chill Brands, LLC (D.B.A. Titan Tea) CideRoad Complex Beverage, LLC Core Natural, LLC. Cowboy Beverages, LLC D.B. Miller, Inc. Daklen Inc. DD USA Organic LLC

Thomas Christensen

Norddigesvej 2. hal 5

Risskov

DK

8240

20350609

Chris Cooper

910 81st Ave, Unit 13

Oakland

CA

94621

510-636-1350

blackmedicine.com

Suzanne Hagener

1802 C Street

Sacramento

CA

95811

916-329-3380

bluediamond.com

NEW BEVERAGE GUIDE

smagenergy.com

Maureen Christiansen

1351 4th Street

Santa Monica

CA

90401

661-366-7209

bolthouse.com

Rob Dohlke

1704 Halifax Way

El Dorado Hills

CA

95762

916-990-8814

bulletproofenergy.com

Bernhard Valentini

Dominikanerbastei 4

Wien

AT

1010

+43 1 228 66 54 0

naturacocodrink.com

Tim Pisarski

1095 E Gree St

Pasadena

CA

91106

626-204-0830

califiafarms.com

Ed Crockett

86 Newbury Street

Portland

ME

04101

207-939-4303

captneli.com

Phil Piro

339 Captains Neck Lane

Southampton

NY

11968

631-353-7502

captainsneck.com

Darren Hopkins

2424 N Federal Hwy, Suite 208

Boca Raton

FL

33431

561-276-2239

celsius.com

Wonny Kim

4800 N. Lincoln Blvd

Oklahoma City

OK

73105

646-450-5055

chaielixir.com

John Gagliardi

1 Little West 12th

New York

NY

10014

800-832-0525

titantea.com

Kevin Duffy

P.O. Box 520

Mendham

NJ

07945

974-543-9003

cideroad.com

Eddy Antoine

8875 Hidden River Pkwy

Tampa

FL

33637

813-367-2366

complexbeverage.com

Lance Collins

630 Clinton Place

Beverly Hills

CA

90210

310-424-5077

corenatural.com

Shanna Flaherty

524 Antelope Rd.

Jal

NM

88252

432-208-5412

cowboyupenergy.com

David Britton

9333 B Brown Lane

Austin

TX

78754

502-939-8901

teasoftexas.com

Felipe Davila

5900 Wilshire Blvd

Los Angeles

CA

90036

310-869-0227

purejuiceology.com

Jaclyn Paige Segal

2001 Biscayne Blvd. Ste# 117/68

Miami

FL

33137

866-822-3650

darkdog-organic.com drinkdiabolo.com

Diabolo Beverages

Jon Pevehouse

PO Box 56869

Sherman Oaks

CA

91413

714-702-4967

Drink Blocks, LLC

Tom Weiss

27762 Antonio Pkwy

Ladera Ranch

CA

92694

949-633-0084

drinkblocks.com

DRINKmaple

Kate Weiler

152 Commonwealth Ave

Concord

MA

01742

978-610-6408

drinkmaple.com

Jody Arthur

260 California Street

San Francisco

CA

94111

800-761-0321

dripdrop.com

Staci Imwalle

410 First Ave S.

Seattle

WA

98104

206-652-2345

drysoda.com

DripDrop Inc. DRY Soda Dust Cutter Beverage Co.

Eric Green

PO Box 4008

Jackson

WY

83001

800-296-1942

dustcutter.com

EarthWater PLC

CJ Comu

15455 Dallas Parkway - 6th Floor

Dallas

TX

75001

972-764-5252

earthwater.com

Ann Keochinda

8305 Stayton Drive

Jessup

MD

20794

443-259-6073

eastlandfood.com

EASTLAND FOOD CORP Easy2Live

John Hussey

909 Electric Ave, Ste 209

Seal Beach

CA

90740

562-430-8191

easy2live.com

Evolution Fresh

Heather Peteroy

2401 Utah Ave. South

Seattle

WA

98134

206-318-7472

evolutionfresh.com

FIJI Water

Trade Marketing

11444 W. Olympic Blvd., Floor #2

Los Angeles

CA

90064

888-426-3454

fijiwater.com

FOCO

Donna Bimbo

1247 Grand Street

Brooklyn

NY

11211

973-449-4896

focopure.com

Fresh Matters

Andy Knowlton

28 N First Street

Geneva

IL

60134

630-232-8833

tudejuice.com

Cedric Chastenet

28 N. First St

Geneva

IL

60134

509-778-3850

tudejuice.com

Paul Fleming

111 County Hwy 15

Keenes

IL

62851

618-835-2536

tsammajuice.com

Tim Dabish

6400 E Eight Mile

Detroit

MI

48234

313-892-3000

Fresh Matters, LLC Frey Farms Frostie Root Beer Co. LLC Gatorade Go Body Nutrition Golazo good2grow Great America Beverage Company

Ali Cohen

555 W Monroe St

Chicago

IL

60661

312-821-3536

gatorade.com

Kip Alexander

5125 Slater Rd

Anderson

SC

29621

877-330-3446

gobody.com

Golazo

1534 First Ave. So

Seattle

WA

98134

206-682-4625

drinkgolazo.com

Minna Yi

2859 Paces Ferry Rd SE Ste 2100

Atlanta

GA

30339

678-718-2025

good2grow.com

Stephanie Canahuati

8515 SW

Miami

FL

33158

786-763-2027

tropimas.com

92 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


COMPANY CONTACT INFORMATION COMPANY Hairking America Corp. Hangover Joe's Inc. Hansen Beverage Company Health-Ade HealthVerve Food Manufacturing USA, Inc Healthy Brands Collective Herbal Bliss INC

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Liam Kim

734 Grand Ave, Unit A

Ridgefield

NJ

07657

201-941-7900

hairkingdrink.com

Shawn Adamson

PO Box 284

Nashville

TN

37023

501-553-3796

www.GitRDoneEnergy.com

Hubert

Hansen Beverage Company

Corona

CA

92879

951-739-6200

hubertslemonade.com

Daina Trout

3347 Motor Ave #200

Los Angeles

CA

90034

844-FERMENT

health-ade.com

Imelda Veharanta

9083 Santa Anita Ave

Rancho Cucamonga

CA

91730

909-481-7514

HealthVerve.com

Marcus Gordon

65 East Avenue

Norwalk

CT

06851

888-417-9343

healthybrandsco.com

Kimberly Wordsworth

820 Central Ave

Summerville

SC

29483

703-901-1910

herbal-bliss.com

Hiball Energy

Todd Berardi

1862 Union St.

San Francisco

CA

94123

415-420-4801

hiballer.com

High Brew Coffee

Ron Bryant

PO BOX 41057

Austin

TX

78704

512-853-9696

highbrewcoffee.com

Hint Water

Kara Goldin

2124 Union St.

San Francisco

CA

94123

415-513-4050

drinkhint.com

Hoist Honest Tea, Inc. Honeydrop Beverages HOTLIPS Soda Humm Kombucha I AM PRODUCTS, LLC Ice River Springs Water Company Icebox Water Icelandic Water Holdings hf INVIGORADE ITO EN(North America) INC. Jax Coco Jones Soda KeVita

NEW BEVERAGE GUIDE

drinkhoist.com

Joanna Seiden

4827 Bethesda Ave.

Bethesda

MD

20814

301-652-3556

honesttea.com

David Luks

23-23 Borden Ave

Long Island City

NY

11101

646-942-8058

honeydrop.com

Lou Hijar

1432 SE 22nd Ave

Portland

OR

97215

503-224-2069

hotlipssoda.com

Jamie Danek

1125 NE 2nd Street

Bend

OR

97701

541-306-6329

hummkombucha.com

Eric Schnell

3775 Park Avenue

Edison

NJ

08820

888-206-1455

thinkiam.com

Jennifer Hatfield

100 Ceramic Tile Drive

Morganton

NC

28655

828-391-6900

iceriversprings.com

Andrew Reynolds

84 Main Street

Cold Spring Harbor

NY

11724

800-376-4006

icebox-water.com

Kerry Hitchcock

3816 Main St.

Culver City

CA

90232

424-201-6800

icelandicglacial.com

Daniel Morad

1317 Loma Drive

Hermosa Beach

CA

90254

424-265-9776

INVIGORADE.com

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

NY

11201

619-433-4240

itoen.com

sue chen

225 Sackville

Toronto

ON

M5A0B9

647-347-8815

jaxcoco.com

Andrew

1000 1st Ave S Suite 100

Seattle

WA

98134

206-436-8711

jonessoda.com

Bill Lange

2220 Celsius Ave

Oxnard

CA

93030

805-256-3056

KeVita.com

Bill Lange

2220 Celsius Ave

Oxnard

CA

90401

805-256-3053

KeVita.com

Sam Blythe

1512 US 27 S

Lake Placid

FL

33852

678-691-3640

greenplanetbeverages.com

Kist Beverage Company

Tim Dabish

6400 E Eight Mile

Detroit

MI

48234

313-892-3000

Kombucha Wonder Drink

Brandon Hawthorne

PO Box 4244

Portland

OR

97208

503-224-7331

wonderdrink.com

Jason Smartt

3 Lakes Drive

Northfield

IL

60093

360-292-3246

kraftfoodsgroup.com

KeVita Sparkling Probiotic Drinks Keystone Water Company, LLC

Kraft LA Aloe, LLC

Danny Stepper

80 W. Sierra Madre

Sierra Madre

CA

91024

310-291-1713

aloegloe.com

LaCroix Sparkling Water

Nicole Cheifetz

8100 SW 10th Street

Ft. Lauderdale

FL

33324

954-581-0922

lacroixwater.com

Little Miracles

Laura Sauls

310-272-6600

drinklittlemiracles.com

LIVE Soda Kombucha

Alicia Ward

4020 South Industrial Drive

Austin

CA TX

78744

512-888-9959

livesodakombucha.com

Lori Volk

4474 Market Street #502

Ventura

CA

93003

805-640-6565

LorisOriginalLemonade.com

Living Essentials Lori's Original Lemonade, LLC

5hourenergy.com

LOUIS XIV Energy LTD

Bernhard Valentini

Dominikanerbastei 4

Wien

NZ

1010

+43 1 228 66 54 0

Love Beets

George Shropshire

One International Plaza, Suite 550

Philadelphia

PA

19113

856-692-1740

lovebeet.com

Ryan Mason

PO Box 5120

Ventura

CA

93005

805-278-1100

thebukombucha.com

Makana Beverages Inc Mamma Chia Maverick Brands, LLC Miami Bay Beverage Company Molly's Milk Truck

louisxivenergy.com

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

MammaChia.com

John Campbell

2400 Wyandotte St

Mountain View

CA

94043

860-705-5816

cocolibreorganic.com

Peter Dacey

127 Cedar Street

Brandford

CT

06405

203-903-3199

drinktrimino.com

Brian Keaton

120 N Central Ave Suite 2S

Ramsey

NJ

07446

844-466-5597

mollysmilktruck.com

Monster Energy Company

Richard Hastings

1 Monster Way

Corona

CA

92879

951-739-6200

monsterenergy.com

My Cause Beverages, Inc.

Michael Fitzgerald

P.O. Box 665

Charlotte Hall

MD

20659

301-472-4873

myCAUSEwater.com

Natural Choice Beverages

Mike Pennisi

3941 Park Dr., 20-213

El Dorado Hills

CA

95762

925-858-6011

NCBeverages.com

Naturo Group Investments

Ken Tenace

550-1188 West Georgia St.

Vancouver

BC

V6E 4A2

909-486-0459

tracenatural.com

94 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

New Attitude Beverage Corp

MJ Ginsberg

NYSW Beverage Brands, Inc.

Luke Zakka

11677 Montana Ave

Los Angeles,

CA

90049

604-562-7083

bluemonkeydrinks.com

1458 Route 3

Halcott Center

NY

12430

845-254-5400

newyorkspringwater.com

O2Living

6 Yellow Monkey Village

Cross River

NY

10518

914-763-6320

o2living.com

Dino Sarti

80 W. Sierra Madre

Sierra Madre

CA

91024

626-380-6592

Sales Support

One Organic Way

La Farge

WI

54639

888-444-MILK

Maria Littlefield

110 E 25th Street

New York

State:

10010

646-790-1559

theowlsbrew.com

Jesse Jimenez

12921 Halldale Ave

Gardena

State:

90249

323-605-7018

drinkcura.com

Pok Pok Som

Dylan Myers

1222 SE Gideon St.

Portland

OR

97202

503-235-0004

pokpoksom.com

Powercoco

Ken Tenace

1658 Milwaukee Avenue Suite 546

chicago

IL

60647

909-486-0450

powercoco.com

Premier Nutrition Corp.

Lee Partin

5905 Christie Avenue

Emeryville

State:

94608

804-640-3210

premierprotein.com

Premier Nutrition Corp.

Lee Partin

5905 Christie Avenue

Emeryville

CA

94608

804-640-3210

premiernutrition.com

O2Living Obi Probiotic Soda, LLC Organic Valley Owl's Brew Pacific Coast Beverage Company, LLC

ProClaim Nutrition, LLC Proper Soda Protein2o Inc. Pyure Brands LLC Ralph & Charlie's Corp. Red Bull North America Reed's, Inc. Relaxzen Life, LLC Rooibee Red Tea Company Rumble RUNA Sambazon Inc. Sang Labs, Inc. SEVA Maple Water Inc. Shamrock Farms SIPP eco beverage co., Inc. SK Energy Shots SoDTERRA Splash Beverage Group Suja Juice Sunshine Beverages, LLC Superleaf LLC Talking Rain Beverage Co. THE HUMANITEA CO.

NEW BEVERAGE GUIDE

organicvalley.coop

Scott Roseman

PO Box 328

Sartell

MN

56377

719-377-2298

fitproprotein.com

Stephen Curtis

P.O. Box 2725

Grand Rapids

MI

49501

616-426-9326

propersoda.com

Robert Kral

2755 W Thomas St.

Melrose Park

IL

60160

855-290-7820

drinkprotein2o.com

Justin Mears

2277 Trade Center Way

Naples

FL

34109

305-509-5096

PyureSweet.com

Paul Catalano

169 Gardner Ave

Brooklyn

NY

11237

718-821-7200

ralphandcharlies.com redbull.com/products

n/a

1740 Stewart Street

Santa Monica

CA

90049

310-393-4647

Chris Reed

13000 South Spring Street

Los Angeles

CA

90061

800-99-REEDS

reedsinc.com

Fred Rudy

1998 Coney Island Avenue

Brooklyn

NY

11223

718-907-9800

bodyworks.com

Heather Howell

1102 Lyndon Lane

Louisville

KY

40222

502-749-0800

RooibeeRedTea.com

James Harris

135 Parfait Lane

Alameda

CA

94502

949-701-3662

drinkrumble.com

Chris Kajander

394 Broadway

New York City

NY

10013

713-412-1225

runa.org

Peter Wilson

1160 Calle Cordillera

San Clemente

CA

92673

949-498-8618

sambazon.com

Jose Fernandez

8888 SW 129 Terrace

Miami

FL

33176

561-756-1372

AlkalifeTEN.com drinkseva.com

Franco Amantea

1500 MontĂŠe Champagne

Laval

Quebec

H7X 3Z8

604-710-8171

Blake Atkinson

2228 N. Black Canyon Hwy.

Phoenix

AZ

85009

602-477-2437

rockinrefuel.com

Beth Wilson-Parentice

1725 Conestoga Rd.

Chester Springs

PA

19425

610-827-9900

haveasipp.com

Nina Daugherty

575 Madison Ave

New York

NY

10022

646-808-2430

skenergyshots.com

Tommy Kelly

P.O. Box 8187

White Plains

NY

10602

914-494-1342

sodterra.com drinktapout.com

Lee Brody

One E. Broward St.

Ft. Lauderdale

FL

33301

412-607-1060

Jessica Pratt

8380 Camino Santa Fe

San Diego

CA

92121

858-381-4320

sujajuice.com

Keith Vest

PO Box 20151

Winston-Salem

NC

27101

336-918-2933

drinkthesunshine.com

Kenneth Park

240 Kent Ave

Brooklyn

NY

11249

201-906-9523

detoxwater.com

Chris Hall

PO Box 549

Preston

WA

98050

425-679-1660

SparklingICE.com

Andrew Estrada

PO BOX 56773

St. Petersburg

TX

33732

888-878-1439

drinkhumanitea.com

The Masters of Beverages, LLC

Pete Algarin

111 Willow Street

Redwood City

CA

94063

951-310-6066

spiderenergy.com

Tio Gazpacho

Austin Allan

100 S Pointe Dr, Suite 3506

Miami Beach

FL

33139

305-395-8130

tiogazpacho.com

True Drinks, Inc.

Laura Musto

18552 MacArthur Blvd. #325

Irvine

CA

92612

949-203-3500

theaquaball.com

Tumeric ALIVE

Michelle Tyler

39 Broadway

New York

NY

10006

347-559-6760

tumericalive.com

Vertical Water

Valentina Cugnasca

400 Madison Avenue, Suite 8A

New York, NY 10017

State:

10017

800-510-7130

verticalwater.com

Vita Coco

Hailey Tully

38 W 21 St

New York

NY

10010

212-206-0763

vitacoco.com

Waiakea, Inc.

Ryan Emmons

5800 Hannum Drive

Culver City

CA

90230

424-228-4234

www.waiakeasprings.com

World Waters

Sarrah Hallock

191 7th Ave

new york

NY

10011

212-905-2393

wtrmlnwtr.com

XL Energy Drink Corp

Maja Sponring

521 Fifth Avenue, FL 32

New York

NY

10175

212-594-3080

xl-energy.com

Ali Roberts

1501A Vermont Street

San Francisco

CA

94107

415-775-6355

livezola.com

Zola Fruits of the World

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

95


Promo Parade Promotions, events & specials for the industry

POM Wonderful Returns to TV With “Crazy Healthy” Ad Campaign For the first time in three years, POM Wonderful, one of the world’s largest producer pomegranates and leading premium refrigerated pomegranate juice, has returned to television with a “Crazy Healthy” commercial campaign. Four commercials

highlight the healthful antioxidant power of premium 100% Pomegranate Juice. Each spot features people in everyday situations drinking POM’s premium 100% Pomegranate Juice and being protected by free radical-fighting characters

like a dragon, a samurai, a cyclops and archers. Powered by pomegranate antioxidants, POM’s premium 100% Pomegranate Juice is a little sweet, a little tart and a whole lot of crazy healthy. The spots were directed by Tarsem Singh, Directors

Guild of America awardwinner among more awards for outstanding directorial achievements in commercials. Special computer-generated imagery effects were created by the world famous Framestore, a VFX company in London.

Samuel Adams Announces 2014 National LongShot American Homebrew Contest Winners Boston Beer Company, the maker of Samuel Adams, announced the latest in a line of talented and imaginative LongShot American Homebrew Contest winners, at the 2014 Great American Beer Festival in Denver. This year’s winners include Forestville, California resident Greg Rasmussen’s Robust Porter, Smithtown, New York resident Matthew Knott’s Classic Rauchbier and Samuel Adams employee John Marra’s Dunkelweiss. The three winners will now be able to share their homebrewed creations with craft beer lovers across the country when these winning brews are bottled and made available nationwide next spring as part of the 2015 Samuel Adams LongShot variety six-pack. Samuel Adams also recognizes the ambitious and adventurous brewing spirit of its own employees and chooses an annual employee homebrew winner to include in the LongShot variety six-pack alongside two consumer winners. This year’s employee winner, voted on by visitors to the Samuel Adams Brewery, is John Marra, Samuel Adams Brewery Representative in Brooklyn, NY. The 2015 Samuel Adams LongShot American Homebrew Contest variety six-pack will be available nationwide in select retail stores in the spring of 2015.

96 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE


Sparkling ICE and Kevin Durant Team Up for Ad Campaign Sparkling ICE has launched a new advertising campaign featuring Oklahoma City Thunder superstar and 2014 NBA MVP Kevin Durant. As part of a recently announced partnership initiated by Durant, a long-time fan of the brand, “The Bold and the Best” celebrates Durant’s career, both on and off the court, as part of an advertising campaign for the fastest-growing beverage brand in the U.S. The new campaign debuts on billboards and digital platforms in conjunction with the start of the 2014-2015 NBA season. Sparkling ICE billboards featuring Durant will be placed in highly-trafficked areas of significance to the athlete, businessman and philanthropist, including his hometown of Seat Pleasant, MD;

the city where he played college ball, Austin, TX; and the city where he now plays for the Oklahoma City Thunder. Complementing the billboards, the campaign will be featured on ESPN. com and the Bleacher Report.

Brewery Ommegang Releases “Game of Thrones” Inspired Three-Eyed Raven Brewery Ommegang’s Three-Eyed Raven is the fifth beer in the partnership between the HBO series Game of Thrones and the brewery. Like its predecessors, the beer is inspired by themes and plot points from the award-winning HBO series. Three-Eyed Raven is brewed with a carefully crafted mixture of specialty malts, including malted rye, midnight wheat (provides depth of color but not the roasty flavor of a dark beer), and dark candi sugar. It’s hopped with Hallertau Spalt Select, Tettnang, and Bravo hops, which give the beer a spicy, fruity character. A fair amount of lateaddition hops are added for character. Three-Eyed Raven is fermented and bottle-conditioned with Ommegang’s signature house yeast.

Saison qualities dominate Three-Eyed Raven with fruity esters, clean floral hops aromas, a light malt character with just a hint of roast and a pleasant yeastiness in the taste, and a crisp finish with lingering herbal hops and dry rye notes. The label art, which features the three-eyed raven, was created using an actual concept design illustration from the series. Previous beers in the highly successful collaboration include: Valar Morghulis Dubbel Ale (available now), Fire and Blood Red Ale, Take the Black Stout and Iron Throne Blonde Ale. Three-Eyed Raven will be available nationally this spring in time for the season five premiere of Game of Thrones. The 7.2 percent ABV ale will be available on draft and in corked bottles (25.4 ounces).

Heineken Announces Partnership with Major League Soccer Heineken has announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January, 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. Heineken’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2015, MLS’ 20th season will include a new-look crest, two new expansion clubs, new media partners and a new premium beer brand. MLS will also serve as a seamless counterpart to Heineken’s global soccer initiatives, including sponsorship of the UEFA Cham-

pions League (UCL), to create year-long engagement with fans. Heineken will further complement their soccer properties with individual MLS club deals to be announced in the coming weeks. The agreement between the two brands will see Heineken owning exclu-

sive rights to MLS content and is the latest indicator in the rise of the world’s most popular sport in the United States, particularly amongst Millennials. With the third highest average attendance of any U.S. sports league, the highest percentage of Hispanic and millennial audience of any major U.S. sport and more than 22 million Americans actively playing soccer in the United States, MLS has proven to attract a diverse and cosmopolitan audience that reflects Heineken’s adult consumer. Starting in 2015, The Official Beer of MLS will present MLS Rivalry Week. In addition, Heineken will feature strong visibility during nationally broadcast matches, on-site and digital activations, and point-of-sale materials.

BEVNET MAGAZINE NOVEMBER/DECEMBER 2014

97


Promo Parade

Johnnie Walker Becomes the Official Whisky of Formula 1 Johnnie Walker has announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The new partnership greatly strengthens the historical connections that the Walker family has with the world of motorsport and Grand Prix racing, which go back to the 1950s. Building on those his-

toric links, in 2005 JOHNNIE WALKER established a partnership with McLaren Mercedes which, over the past nine years, has enabled the brand to deliver successful marketing and responsible drinking programs around the world. The new arrangement reflects historic connections between the Walker family and the world of motorsport and Grand Prix racing, which go back to the 1950s when the late Rob Walker established his own private

racing team. His great-great-grandfather was John Walker who founded the whisky business in a small shop in Scotland in 1820. The Rob Walker Racing Team were pioneering privateers in the world of Grand Prix racing and became the first private team to secure victory in an FIA Formula One World Championship qualifying Grand Prix with legendary driver Stirling (now Sir Stirling) Moss in Argentina in 1958.

International Bottled Water Association Renews Support of Michelle Obama’s Drink Up Campaign The International Bottled Water Association (IBWA) has announced its continuing its support of the innovative and successful Drink Up initiative, run by the Partnership for Healthier America (PHA) and supported by its honorary chair First Lady Michelle Obama. The initiative

encourages everyone to drink more water (bottled, tap, or filtered) more often. IBWA has been supporting Drink Up since its launch in September 2013. “IBWA has long promoted the many benefits of drinking water and the Drink Up initiative is an im-

98 NOVEMBER/DECEMBER 2014 BEVNET MAGAZINE

portant and beneficial effort that promotes these healthful messages which benefit all Americans,” said Joe Doss, IBWA president and CEO. The Drink Up effort continues to be a positive and successful one. In July 2014, the First Lady announced

that research from Nielsen Catalina Solutions (NCS) showed that Drink Up’s online ad campaign generated a three percent lift in sales of bottled water among those exposed to the campaign, equating to almost $1 million in incremental retail sales of bottled water.


Profile for BevNET.com

BevNET Magazine November/December 2014  

The Nov/Dec issue of BevNET Magazine

BevNET Magazine November/December 2014  

The Nov/Dec issue of BevNET Magazine

Profile for bevnet