BevNET Magazine November/December 2020

Page 46

BRAND NEWS mushrooms, and undergoes a one-year fermentation process. This superfood drink is ideal for promoting gut health, digestive health, and boosting the immune system. Mayawell sales grew 400% from Q2 to Q3 in 2020 and the brand has expanded its distribution to begin working with HiTouch in Southern California, Dynamo in Texas, and JC Family in the NYC area. Mayawell can now be found in more than 200 doors with plans for regional expansion in 2021. Circle, a better-for-you beverage company that specializes in low sugar, functional, clean label, and sparkling beverages, recently launched their newest rotating flavor Lavender Mint. Vibe Life initiated a packaging refresh and reformulated its products to contain 20 mg of organic broad spectrum hemp extract (up from 10 mg). The organic certified drinks contain 2 billion CFUs of probiotics and 4 grams of prebiotic fiber per can. Huney Jun redesigned its bottles to emphasize a premium feel. Changes include increasing the weight of the bottle and refreshing the cap design to call out the resealability of the package. The brand also grew distribution to more than 400 stores outside of the Pacific Northwest to NorCal, SoPac, and New York with UNFI and KEHE. Greenbelt Kombucha launched a functional keto-friendly pineapple, ginger, and turmeric oolong kombucha. The line retails for $1.99 and is currently available at HEB. Kombucha Town launched a new Live Seltzer product -- a proprietary blend of Kombucha Town’s Organic and nonGMO raw kombucha cultures, freshpressed hero ingredients and pure water from the North Cascade Mountains. This refreshing seltzer water comes with zero sugar, one to two calories per serving and the benefits of kombucha. Unity Vibration has launched HeartTunR Kombucha Spritz, its first line extension 46 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2020

since 2011. The line incorporates Hado (positive written messaging on the tanks) in brewing and the brand has added structured water to the line. The sales of each HeartTunR SKU will have some of the proceeds benefiting animal rights, woman’s and children’s rights and nonprofits committed to meditation and peace. Lupa’s Kitchen updated its logo and branding for the GOOD VIBES line. The brand also launched Lupa’s Kitchen Wellness+, a line of kombuchas infused with nootropics. This low sugar kombucha is packaged in a sleek can and is affordably priced. Buddha’s Brew Kombucha released its 2021 Seasonals Line up. They include Meyer Lemonade, Hibiscus Rose and Raspberry flavors. NessAlla has filed for bankruptcy and has sought to sell its whole business and assets, not including liens and debts. The company will be up for auction in November. Wild Tonic has gained distribution in select Wegmans stores, The Fresh Market, Meiher, Bristol Farms, Lazy Acres, Erewhon, Lassen’s, Natural Grocers and select regions of Whole Foods Market. Buchi Kombucha is now available in Southeast convenience retailer Mapco. Buchi’s launch into Mapco includes three unique flavors -- Fire, Water, and Sovereign Kombucha -- and will retail for $3.49 per 12 oz. bottle. After celebrating the brand’s first birthday on Halloween, Ferm Fatale is gearing up to add a new 4-pack variety in addition to its Shrub-Bucha 6-packs. Each flavor of Shrub-Bucha will be available in one case: Cosmopolitan, Madame Mule, Margarita and Nojito. Coinciding with its national expansion this fall, Better Booch debuted the first SKU in their Seasonal Artist Series, Ginger Spice. Due to its popularity, Island Mango kombucha has expanded distribution to 4,500 stores. Island Mango will join Brew Dr.’s lineup of canned kombucha offerings