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FUNCTIONAL INGREDIENTS: A PIONEERING LESSON

OPPORTUNITY FOR TEA COMPANIES TO GROW

2014 NATURAL BEVERAGE GUIDE


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Contents • Volume

12 • No. 5

Natural

BEVERAGE GUIDE 12

53

Columns

Features

4 First Drop Ignore the Numbers. Build it.

26 Sweet Talk A Lesson in Pioneering

6 Publisher’s Toast Barry Misses the Buzz

32 Trendspotting at IFT Institute of Food Technologists Show

2014-NaturalBevGuideCC2014.indd 53

22 Gerry’s Insights Hot Times in the Cold Channel

Departments 8 BevScape New Hires, New Breweries

96

On the Cover 40 BodyArmor’s Sporting Chance with Sports Drink Brand News

JULY/AUGUST 2014 BEVNET MAGAZINE 53

7/17/14 11:27 AM

34 Opportunity Brewing How Kids’ Lines Offer Tea Companies Room to Grow

12 New Products Mamma Chia Adds Lemonade and Coconut

Conference Recap

18 Channel Check Lemon Squeezings

48 Fancy Food Show Summer 2014, NYC

96 Promo Parade Bushmills Live

Special Section

24 Brewbound Session Boston 2014

COVER PHOTO BY CHARLIE LOPEZ COURTESY OF BODY ARMOR

53 BevNET’s Natural Beverage Guide

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

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By Jeffrey Klineman

Ignore the Numbers. Build It. When you hear from a brilliant, learned public company representative, they are legally required to offer a disclaimer that separates their opinions from those of their company. I’m not public, but I’m not brilliant or learned either, so these views, while not legally required, nevertheless must be taken with a double-grain of salt. So, in the month before we went to press, there was an interesting flurry of deals that seemed to indicate a hot market in the category. We saw Muscle Milk maker Cytosport finally get sold – for about $450 million – to Hormel, Archer Daniels Midland pay more than $3 billion for Wild Flavors (which owns Capri Sun, in addition to its many ties to beverage companies), and Unilever unload SlimFast to a private equity shop (no terms released). We also saw two venerable juice

longstanding potential legal hurdles. And Juicy Juice? It was sold by Nestle, which has spent the past year shedding brands to shore up an underperforming portfolio. So why is it that we aren’t seeing entrepreneurial brands get snapped up in equal measure, especially when they can offer more upside? Certainly, analysts and investors have got their eyes on food and beverage – after all, says one reliable banker, people aren’t stopping eating or drinking and as they change their habits new brands will always be a great way for investors to capitalize. But there’s a big difference between being a company armed with a lot of potential and an established company with a track record and obvious spots where it might offer efficiencies and a profitable set of returns. In regard to strategics, in fact, one repeated observation is that some

that’s why it might be better to view it all through the lens of “growth capital” – because it creates a frame of mind that’s focused more toward the business than toward the eventual exit. Look at recent transactions on the smaller end of the spectrum and you’ll get my drift: you see capital raises by brands with differentiated brands or technology, like Kevita, GoodBelly, Suja or Bai. There are a few sensible tuck-ins when brands are taken off the table completely, like when Vita Coco scooped up Coco Café early in the game, or Starbucks and Hain bit early on Evolution Fresh and BluePrint, but those are extremely rare. So where’s the bright side here? It lies in independence. The biggest success stories of the past few years came through brands that developed independently from big strategic entities and found either patient private eq-

brands change hands: Juicy Juice was sold by Nestle to Brynwood Partners for an estimated $200 million and Apple & Eve (home of the Sesame Street-licensed juice box) get picked up by larger Canadian juice company Lassonde for $150 million. Without even counting Slim-Fast, that’s nearly $4 billion in capital changing hands for beverage and beveragerelated companies. So that means it’s a good time to be selling, right? Maybe not: certainly, a lot of money is out there languishing in funds – it has been for several years – but with the possible exception of Muscle Milk, these deals didn’t touch the entrepreneurial space from which younger brands spring. Apple & Eve was picked up by a fund nearly seven years ago at a higher valuation than it eventually sold for; Muscle Milk had been around the block repeatedly, with any deal hampered by what some believe were unrealistic expectations on the part of the sellers and also by some

transactions seem to take place because the greatest efficiency the acquirer could establish would be through killing the acquired brand in order to protect its own core business lines. (Which isn’t to say the owners don’t tend to personally benefit from being picked up by a strategic, of course, just that consumers tend to wonder what happened to the products they’ve come to love.) And that’s why for most entrepreneurs, early investment is partial – it tends to come from the private equity or venture capital side – they want to see brands get built instead of torn apart. Eventually, of course, the exit has to come from a sale, but the sheer length of time it can take to unload even a high-revenue brand like Muscle Milk should indicate just how much of a lifespan many of these companies have to have before one can reasonably expect to create that “overnight success” entrepreneurs may believe they’ll have. And it doesn’t mean the private equity or venture capital is a panacea, either;

uity partners or enough revenue growth that they could dictate their own direction. Vita Coco, Monster, Sparkling Ice, Red Bull, Rockstar, AriZona, 5-Hour Energy, GTs Kombucha, even cooperatives like Ocean Spray and Horizon, all present compelling arguments for the ability to grow a brand by remaining independent. Even Glaceau, the daddy of all the strategic acquisitions, took home its big check after showing that its revenues were at the point where the business could sustain itself. I think strategics’ armslength approach to many of the two stage deals they’re making shows the respect they have for the independent entrepreneur. Look, I’m not offering a set of rules for building businesses here; I’m just trying to offer a little perspective – we spend a lot of time talking about the kind of wealth that entrepreneurs land when they exit their businesses, but that can’t be the focus. It’s in building them where they earn the returns they’ll generate, no matter what form the big exit eventually takes.

4 BEVNET MAGAZINE JULY/AUGUST 2014


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MAGAZINE

By Barry J. Nathanson

www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

I Miss the Buzz When you’ve been around an industry as long as I have, you have the perspective, time frame and window to reminisce about the good old days. The beverage industry has gone through monumental changes over the 22 years that I’ve been involved. We’ve seen the rise of dozens of new categories, thousands of new brands, launched by thousands of dynamic companies. We’ve seen the heights of CSDs followed by the erosion of these brands that once constituted the industry. The changes all started with the “New Age” beverage category, such a quaint name that Beverage Marketing Corp. helped define. It was soon followed by a myriad of energy drinks, sports drinks, functional beverages and the like. Who would have thought that bottling water, and its derivatives, would be the driving force to shape the marketplace, giving the consumer a new beginning in healthy choices. The enclosed Natural Beverage Guide is the culmination of the 22 years of better living that has flashed before my eyes. The industry has invented and re-invented itself many times over. It’s been great. There are many topics to revisit, but I just want to touch upon change that I sorely miss. In the early days, the marketing and promotional efforts were Cecil B. DeMille quality. I vividly remember the launch of Virgin Cola with an army tank rolling into Times Square. Wendy, of Snapple fame, led a motorcade through the streets of the city. Dr Pepper had a promotion of dramatic proportions that brought together the Stanley Cup, World Series, Super Bowl, Daytona 500 and NBA trophies in Bryant Park. Initiatives by A-B, Miller, Coors and others were truly newsworthy and generated great excitement and hype. There were dozens of launches occurring with great frequency and we in the press knew about them. The news media from print, radio and TV generated an excitement of these products coming 6 BEVNET MAGAZINE E JULY/AUGUST 2014

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

to market. They were incredibly fun times. Now, reflective of society today, everything is generated through social media. It is the catch-all and cure-all for whatever qualifies as news, promotion and consumer interactivity. Our reliance on it has taken away the excitement and joy of actually doing something. It is boring, impersonal, and relies on “followers” to show how well your brand is being perceived. Now it says to visit our site to see which celebrities drink our brand. The new generation would rather communicate through their devices, instead of face to face, voice to voice contact, so the marketing by them is devoid of creating the buzz. Why does our culture get so much satisfaction looking at a cell phone screen, and snapping pictures of an event, instead of taking in the event itself? I get hundreds of news releases about new products, and everyone directs me to their site. They want me to register as one of these followers, to add me to the number count. Somehow, this experience is good enough for the marketers to show they’re making an impact. There is no excitement. Marketers used to be creative and resourceful to make their brands stand out. I loved to attend these launch events, take in all the energy, and hopefully, want to support their efforts to drive the brand to success. Now it’s ho hum, another link to a site. I miss the buzz.

Ray Latif MANAGING EDITOR rlatif@bevnet.com

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John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com

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BEVSCAPE

The latest news on the brands you sell

HIRES Marley's New Man

The Marley Beverage Company (MBC) announced that it has appointed Harry Bigelow as president and chief executive officer. Bigelow has spent more than 30 years in the beverage industry, including executive roles with E. & J. Gallo Winery, PepsiCo, Diageo North America and Red Bull GmbH. He most recently served as general manager and vice president of Red Bull North America. “I’m extremely excited about the opportunity to take the Marley Beverage Company to the next stage of growth and development,” Bigelow said in a release. The hire follows several months of the company shifting key executive roles and business strategies. Kevin McClafferty, former president and CEO of Viva Beverages, which markets MBC, announced his resignation in August. McClafferty has since joined former MBC president Robert Nistico and former global marketing director Lee Brody at Splash Beverages.

Pear Takes the Lead at Cheribundi Brian Ross has left Cheribundi, a company he both invested in and led as CEO. The departure was amicable, according to Ross, who said he spent the last four weeks training Steve Pear, the president and general manager of Coca-Cola-owned Odwalla, to take on his new role at the tart cherry juice company. Ross remains an investor in Cheribundi, and said he helped interview his successor. 8 BEVNET MAGAZINE JULY/AUGUST 2014

BREWPUB BILL Meanwhile, Ross is moving on to Made in Nature, a Boulder, Colo.-based maker of fresh and dried organic fruits and vegetables. Ross will fill the newly-created role of Chief Innovation Officer at Made in Nature, one of the oldest organic, non-GMO food companies in the U.S. He will be working on new product and channel development, trying to get the fast-growing company into mainstream accounts like Target, Walmart, and mainstream grocery accounts. “There’s not really a brand that’s allorganic that plays in all these channels,” he said. “And it’s profitable, which is fantastic.” Ross, a natural products veteran who co-founded Oregon Chai and worked at Izze and cleaning products company Twist, took Cheribundi from a tiny distribution radius into a product line distributed in thousands of stores, from Whole Foods to Walmart. Along the way, the brand added investment from family office Emil Capital and tried to foment a tart cherry revolution among athletes and young consumers.

But Ross’ run at Cheribundi was affected deeply by a freakishly bad tart cherry harvest in 2012, which left the company scrambling to pivot from purely functional cherry juices to a series of refresher and tea lines that use smaller percentages of cherries. The brand’s margins were deeply hit and it wasn’t able to run promotions for the year, cutting into its revenue as well. Since then, it has managed to get into new accounts but has still not caught fire behind the health benefits of tart cherries, which can be a potent anti-inflammatory. “It’s a great brand with a lot of upside potential,” Ross said of Cheribundi. “I’m looking forward to watching it continue to grow.”

All Hail Stone

South Carolina lawmakers in both the House and Senate have passed what has become known as the Stone Bill, effectively loosening restrictions on how brewers in the Palmetto State do business. The bill will allow brewpubs to apply for brewery licenses, which will enable them to serve food while producing an unlimited amount of beer. An earlier version of the bill sought instead to amend the brewpub definition by stretching the state’s production cap of 2,000 barrels up to 500,000. Brook Bristow, a lawyer with Bradford Neal Martin & Associates who provides general counsel to the South Carolina Brewers Association, said the vote marks a “new day in our state for craft beer.” “It’s written in a way that benefits our existing craft breweries, but it tells the Stones of the world, the Deschutes of the world, and whoever comes after them, that our doors are open for business,” he said. “We support craft breweries. That’s something we want in this state.” Julie Cox, executive director of the South Carolina Beer Wholesalers Association (SCBWA), reiterated that they are “very excited” as well, despite early reservations regarding some specific language in the bill. “We’re very excited. We support the craft brewers and their growth in the state and always have,” she said. “It’s a win for distributors because they’re going to have more beer to distribute,” he said Sen. Sean Bennett (R). “It’s a win for the brewers and it’s a win for the consumers.” The bill was dubbed the “Stone Bill” as it was inspired by Stone Brewing Co., the Escondido, Calif.-based brewery that is actively looking for a location to invest upwards of $30 million to build an East Coast facility, which it estimates may create up to 400 jobs.


ENDORSEMENTS Golazo Scores with Pelé The Brazilian poet Carlos Drummond de Andrade once said of his fellow countryman: “The difficulty, the extraordinary, is not to score 1,000 goals like Pelé – it’s to score one goal like Pelé.” With news that the king of the “beautiful game” will endorse Golazo, an energy drink with a soccer tinge, Andrade’s words still hold relevance and truth. For a brand that embraces the world’s most popular sport, no other person could have the same kind of global influence. Not Maradona. Not Messi. Even at 73 years of age, there’s only one Edson Arantes do Nascimento, or, as the world has dubbed him throughout his irrefutable reign, there’s only one Pelé. The company’s announcement of the partnership was timed with the date and location of the World Cup, the planet’s top soccer tournament in mind. Pelé

will work as a global brand ambassador for Golazo, which is made with caffeine from green coffee beans and yerba maté, electrolytes, simple carbohydrates and potassium from coconut water. Richard Tait, co-founder of Golazo, said in a company release that the part-

nership celebrates peak performance and natural excellence. In the release, Pelé said: “I know the importance of making healthy choices to provide your body with the fuel to be the best you can be, both on and off the field. I am excited to partner with Golazo, a company that matches my conviction for natural and healthier products with my passion for the beautiful game.” Golazo announced in April that it has also partnered with DeAndre Yedlin, defender for the Seattle Strikers and the U.S. national team, and Will Johnson, midfielder for the Portland Timbers and the Canadian national team. However, despite the talents of these two brand endorsers, Pelé’s presence embodies a different kind of scope. To that point, even Yedlin and Johnson would bear no qualms.

BREWING NEWS The Bruery Adds New Brand Popular high-end craft beer maker The Bruery has announced plans to form a new brand, Bruery Terreux, which will focus entirely on farmhouse-style and oak-aged sour ales fermented with wild yeast strains. The Orange County, Calif.-based brewery stated that it will “rededicate its focus” with regard to its original Bruery brand, “specifically on experimentation with non-wild ales, modern twists on classic styles and aging beer in bourbon and other spirit barrels,” according to a company statement. Benjamin Weiss, the brewery’s director of marketing, told Brewbound that the original idea for a division was sparked, in part, by quality issues. In 2013, the company released five beers that, according to a company blog post from December, “didn’t go as planned.”

10 BEVNET MAGAZINE JULY/AUGUST 2014

Weiss said the company has been producing its sour offerings in another warehouse for a while now, however, and believes its previous quality concerns are behind it. Nevertheless, he said, Bruery

Terreux should allow the company to further diminish the chance of producing off-flavored beers, as the fermentation and aging of sour and wild offerings will shift to

a separate facility, apart from its core line of of more traditional product offerings. With the creation of Terreux, the company also plans to build a new tasting room in Anaheim, Calif. Weiss said The Bruery has invested upwards of $4 million to get the project up and running. Earlier this year, the company announced the purchase of a new, semi-automatic GEA Huppmann brewhouse, a bottling line, centrifuge, multiple fermenters, brite tanks, and other equipment that will help double capacity. The project is being financed by loans from U.S. Bank. The timeline for completion of the project is fluid, though Weiss said ideally the new facility will be operational by January 1, 2015. With the new space, Weiss added, the company will also be looking to hire staffers for the tasting room and brewery operations.


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NEW PRODUCTS

The newest options for cooler and shelf

CSD Spindrift has added a ginger beer to its line of line of fresh fruit-infused sodas and seltzers. Made with five pounds of fresh-pressed ginger per case of 12 oz. bottles, the beverage also contains freshly squeezed lemon juice and is sweetened with cane sugar. The product has no artificial sweeteners, juice from concentrates, preservatives or artificial colors. Available nationwide, the ginger beer has a suggested retail price of $2.49. For more information, please call Spindrift at (203) 533-2378. Sunny Delight Beverages Co. has introduced SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. The beverage is formulated with carbohydrates and B-vitamins and contains no caffeine. Packaged in 16 oz. cans, SunnyD X comes in three flavors: Orange, Lemon Lime and Fruit Punch. Available in independent convenience stores and select grocery chains in Boston, Philadelphia and Washington D.C., the drinks have a suggested retail price of $1.89. For more information, please call Sunny Delight at (513) 720-0449. Belvoir Fruit Farms has launched two new flavors to its line of natural lemonades and cordials. Belvoir Organic Ginger Beer and Belvoir Pomegranate & Raspberry contain no artificial colors, flavors, additives or preservatives and are gluten-free, GMO-free and vegan. Packaged in 8.4 oz. glass bottles, the drinks are sold at natural and specialty stores nationwide for a suggested retail price of $2.49-2.69. For more information, please call Brands Within Reach at (847) 720-9090. Capt’n Eli’s Soda has added two varieties to its line of premium sodas. Cream Soda and Black Cherry join Capt’n Eli’s Root Beer, Ginger Beer, Blueberry Pop, Orange Pop, Strawberry Pop and Parrot Punch. The products are handcrafted with cane sugar and are caffeine- and gluten-free. The sodas have a suggested retail price of $3.99 for a 4-pack of 12 oz. bottles and are available across New England, statewide in Florida, and in select markets along the East and West Coast. For more information, please call Capt’n Eli’s at (207) 838-0816. AriZona Beverages USA, LLC and Jack Nicklaus have added sparkling strawberry lemonade to its popular Golden Bear line.

12 BEVNET MAGAZINE JULY/AUGUST 2014

Jack Nicklaus Golden Bear Strawberry Fizz is made with 10 percent juice and contains no artificial flavors, colors, or preservatives. Each 8 oz. serving has 70 calories. The beverage is packaged in a 23 oz. can and retails for $.99. Distribution began in the Northeast and will continue to roll out nationally throughout 2014. For more information, please call AriZona at (516) 812-0297.

Energy Drinks Red Bull has extended its “Editions” line with a new tropical flavor. Red Bull Summer Edition will be sold exclusively at 7-Eleven stores in the U.S. and Canada, and will be available through August. Packaged in a bright yellow 12 oz. slim can, the new beverage features the same branding as the other Red Bull Edition varieties. For more information, please call Red Bull at (310) 393-4647.

Juice World Waters has introduced a lemon-infused version of its watermelon water product. WTRMLN LMN (Watermelon Lemon) is comprised of watermelon flesh and rind and organic lemon in the mix. The cold-pressed beverage is high pressure processed and comes in 12 oz. bottles. Available in natural and specialty stores in metro New York, the drinks retail for of $4.99-5.99. For more information, please call World Waters at (212) 905-2393. ‘tude Juice has launched four new varieties of its cold pressed, high-pressure processed juices: Apple Marionberry, Apple Cranberry, Apple Blueberry, and Apple Ginger + Turmeric. The new additions to the line will be available exclusively in five Whole Foods regions – Pacific Northwest, Northern California, Southern Pacific, Rocky Mountain, and Southwest – through August and to retailers nationwide beginning in September. The juices have a suggested retail price of $3.49-3.99 for a 12 oz. bottle. For more information, please call ‘tude at (509) 778-3850.

Kids’ Drinks Happy Family, the leading premium organic baby and toddler food brand, announced today the launch of Happy Child Super Nutrition Shakes, a delicious chocolate and vanilla flavored dose of essential vitamins, minerals and calcium that gives kids organic nutritional support to help them grow. Happy


Same great taste, exciting new look

Available in stores now


Child Super Nutrition Shakes are packed with 8g of protein, made with 21 vitamins and minerals and are a great source of antioxidants and calcium. Available in chocolate and vanilla, the certified USDA organic shakes are made without artificial sweeteners and flavors, are non-GMO, contain zero grams of trans fat and come in BPA-free packaging. Happy Child Super Nutrition Shakes are sold in packs of four for a suggested retail price of $10.99, and will be arriving on store shelves nationwide this month at Target, Safeway and online at Amazon.com. For more information, please call Happy Family at (212) 374-2779.

Functional Beverages Mamma Chia has added Strawberry Lemonade and Pineapple Coconut flavors to its line of chia and fruit juice blends. The beverages are lightly sweetened with organic agave nectar, and contain 2500 mg of Omega-3s, 25 percent of the recommended dietary allowance of fiber, 4 grams of complete protein, 95 mg of calcium, antioxidants and minerals. The products are Non-GMO Project Verified, gluten-free, vegan, kosher and USDA certified organic. Available nationwide, the drinks have a suggested retail price of $3.49 for a 10 oz. bottle. For more information, please call Mamma Chia at (855) 588-2442. Skyland Foods has announced that the company’s Ibex Drinkable Yogurt is now certified organic, available in two new flavors – Coconut and Raspberry – and made with a new functional formula packed with probiotics and prebiotics, along with 8 grams of protein. The products are gluten-free, GMO-free and contain no artificial sweeteners. The beverages are sold in natural and specialty stores on the East Coast and have a suggested retail price of $2.50 for an 8 oz. bottle. For more information, please call Skyland at (202) 505-5326.

Shakes Cold Stone Creamery has introduced Milk Shakers, a new line of ready-to-drink premium shakes. The products are available in three flavors: Chocolate Fudge Brownie, Simply Vanilla, and Strawberry Swirl. The shakes are made with reduced fat milk, sugar, cream, non-fat dry milk, and natural and artificial Flavors. Milk Shakers contain 260-300 calories per 8 oz. serving, depending

14 BEVNET MAGAZINE JULY/AUGUST 2014

on variety. Shelf-stable and packaged in 12 oz. bottles, the drinks have a suggested retail price of $2.49. For more information, please call Steuben Foods at (716) 380-4889. Post Foods, LLC, announced its expansion into the beverage category with the launch of the brand’s first breakfast shake product, Post Goodness-To-Go.. Available in three flavors – Tahitian Vanilla, Dutch Chocolate and Mocha – the shakes contain no artificial flavors, colors or sweeteners. Each flavor of Post GoodnessTo-Go is naturally sweetened with agave, monk fruit and stevia and has 15 grams of protein. Add in three grams of fiber and only 170 calories per serving and Post is serving up a satisfying, delicious breakfast shake. Each Post Goodness-To-Go package includes four, single-serve, shelf-stable cartons. The products are sold nationwide in 4-packs of 11 oz. Tetra Pak cartons for a suggested retail price of $5.99-6.99. For more information, please call Post Foods at (314) 644-7600.

Wine Kendall-Jackson extended its K-J AVANT collection of wines with a Red Blend and Sauvignon Blanc. The 2012 K-J AVANT Red Blend is aged in neutral oak barrels and features rich fruit flavors, according to the winery. The 2013 K-J AVANT Sauvignon Blanc is cold-fermented in stainless steel, which, according to Kendall-Jackson, preserves the grape’s fruit-forward aromatics and flavors of lime, tangerine and passion fruit. The Red Blend has a suggested retail price of $17 and the Sauvignon Blanc is priced at $13. For more information, please call Kendall-Jackson at (707) 544-4000. Friends Fun Wine has extended its line of low-alcohol, low calorie wines with two new varieties: Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino. The wines contain 6 percent alcohol and are packaged in in 250 mL slim cans, with each can containing two servings. Available at retailers nationwide, the products have a suggested retail price of $1.99 per can. For more information, please call Friends Beverage Group at (888) 807-WINE.

Flavored Malt Beverages Mike’s Hard Lemonade Co. has expanded its packaging mix to include 8 oz. cans. The


company has launched three of its beverages – mike’s HARDER lemonade, mike’s HARDER black cherry lemonade and mike’s hard smashed apple ale – in Sleek cans from Rexam. The addition of 8 oz. cans comes on the heels of the company’s recent debut of new packaging that focuses its lemon-shaped logo solely on the word “mike’s” to highlight the “first name basis” connection its consumers have with the iconic brand. Mike’s 12-packs of 8 oz. cans are currently available at major grocery, liquor and convenience stores nationwide for a suggested retail price of $10.99- $12.99. The products are also available in single servings. For more information, please call Mike’s at (312) 861-5256.

Vodka Three Olives, a super-premium vodka brand imported from England, has introduced its newest flavor: Jacked Apple. The spirit is quadruple distilled from English winter wheat and combines the flavors of ripe red apple and cinnamon spice. The 70 proof vodka is distributed nationwide distribution and available in 750 mL, 1 L and 1.75 L sizes with a suggested retail price of $21 per 750 mL bottle. For more information, please call Proximo Spirits at (201) 499-7664. Azzurre Vodka is a new American-made, ultra-premium, blended vodka created from golden apples, wine grapes and sugar cane, all of which naturally contained far less impurities than grains, potatoes or corn, according to the distiller. The mash is copper pot distilled and the spirit is finished with glacial waters from the granite mountains of the Sierra Nevada. The suggested retail price for the vodka is $32. The company is seeking distribution for the vodka. For more information, please call Azzure at (702) 330-4810.

Whiskey Crown Royal Monarch 75th Anniversary Blend is a limited time offering created by Master Blender Andrew MacKay to commemorate 75 years of Crown Royal Canadian Whisky. MacKay combined hand-picked whiskies from the brand’s extensive stock, including a special whisky from the historic Coffey rye still, residing in Gimli, Manitoba Canada. Featuring notes of vanilla, caramel, dried fruits, deep rich toffee and soft spice, the whisky has a long, warm finish, according to the distillery. The bottle includes etched 16 BEVNET MAGAZINE JULY/AUGUST 2014

detailing and a unique gold crown cap and is packaged in a gold and silver carton with a magnetic enclosure. The spirit is 80 proof and sold at a suggested retail price of $75 for a 750 mL bottle. The brand will release a limited amount of bottles of Crown Royal Monarch 75th Anniversary Blend, each of which is individually numbered. For more information, please call Diageo at (646) 223-2016. The Knockdhu Distillery has released a limited-edition Peaty Collection for its anCnoc whisky line. The first two expressions of the collection reflect the distillery’s modern approach to the craft of whisky production by focusing on phenol, a chemical component that impacts the smoky flavor. The new range display its PPM (parts per million) level on the bottle, allowing the drinker to select an expression with a level of smokiness to their liking. anCnoc Rutter is the first release and named for the spade used in sizing and separating peat blocks. Peated to a PPM of 11, the whisky is initially very smoky, and then quickly unveils the anCnoc character, giving way to delicate spices, juicy pineapple and gentle vanilla, according to the distillery. anCnoc Flaughter is named for the spade used to remove the top layer of peat. Peated to a PPM of 14.8, Knockdhu describes the whisky as having a heftier, ashier flavor that gives way to warm vanilla notes with a hint of sticky toffee that provides a balanced sweetness. The spirits have a suggested retail price of $85. For more information, please call The Thomas Collective at (917) 648-5577.

Other Spirits Berentzen USA has launched Berentzen Icemint, a new flavored schnapps. The 100 proof spirit is made with a proprietary, authentic German peppermint schnapps recipe. The product is now available nationwide for a suggested retail price of $24.99 for a 750 mL bottle. For more information, please call Berentzen USA at (201) 223-2929. Agave Underground Tequila has launched Sabroso, a prickly pear-infused tequila, to its line of spirits. Produced from agave plants harvested in Jalisco, Mexico, the tequila is intended to be consumed as a shot product, and retails $24.99. The company’s spirits are sold in 22 U.S. states and two provinces in Canada. For more information, please call Agave Underground at (949) 387-9478.


UNTOUCHED WATER. UNMATCHED PROFITS.

The #1 premium bottled water makes a lot of cents. With the highest loyalty in the segment, FIJI Water outsells all other premium waters combined. Purchased by 2.2 times more households than its nearest competitor with 159% more retail sales, FIJI Water dominates with a 61% share of the premium water category. Making FIJI not just the fi nest water on Earth, but also the most profi table.

1.888.426.3454 FIJIWATER.COM

Sources: IRI Infoscan, Latest 52 weeks ending 3/23/14, IRI Consumer Panel, 52 weeks ending 3/30/14 Š2014 FIJI Water Company LLC. All rights reserved. The FIJI and BOTTLE DESIGN trademarks, and additional trademarks and logos are owned by Paramount International Export, Ltd. and its affiliates. FW11075


CHANNEL CHECK

What’s hot – and what’s not – in stores now

SPOTLIGHT CATEGORY

LEMONADES 52 Weeks through 4/20/2014 SOURCE: Symphony/IRI Total food/drug/c-store/mass.

Looks like Calypso may have finally hit a ceiling, while Hubert’s and Coke’s own revamped Fuze are gaining strength on the bottled side. Cabana continues to announce new distribution, but the base has stayed low. On the whole, the category stayed strong on the warm-shelf side. Slightly less category growth in the cold box area – only up 3 percent – but Coke’s Simply is continuing to grow into a Juggernaut, up more than 8 percent and bigger than the rest of the category combined. Still, there are some promising brands out there and this doesn’t even take the HPP brand lemonade cleanses into account.

Brand

Dollar Sales

Minute Maid

$61,742,320

-2.65%

Lipton Brisk

$47,486,440

-10.15%

Calypso

$36,219,700

-7.92%

Private Label

$30,072,600

12.96%

Huberts

$18,945,820

76.85%

Fuze

$17,378,970

97.61%

Country Time

$14,186,180

-6.73%

Santa Cruz Organic

$12,859,770

-4.07%

Hawaiian Punch

$5,187,028

-19.93%

Snapple Lemon Daze

$4,731,652

N/A

AriZona Golden Bear

$4,580,798

264.92%

Sunny D

$4,118,453

2,842.74%

Cabana

$3,962,670

60.23%

Sun Fresh

$2,341,425

34.52%

Langers

$2,115,354

186.22%

Nantucket Nectars

$2,016,755

-2.61%

Honest Ade

$1,808,984

-28.52%

Tropicana

$1,759,040

949.75%

Martinellis

$1,701,665

-33.90%

Delsea Farms

$1,672,343

42.70%

TOPLINE CATEGORY VOLUME 52 WEEKS THROUGH 4/20/2014

18 BEVNET MAGAZINE JULY/AUGUST 2014

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass.

BEER

$30,575,350,000

4.46%

BOTTLED JUICES

$6,799,521,000

-2.80%

BOTTLED WATER

$11,826,640,000

3.04%

ENERGY DRINKS

$10,162,440,000

4.16%

DRINK MIXES

$1,170,627,000

-2.79%

TEA/COFFEE

$4,290,498,000

4.44%


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RFG TEAS

HOT! GT’s Kombucha Synergy

Brand

Dollar Sales

Private Label

$176,318,100

Red Diamond

$143,606,900

MILK SUBSTITUTES

HOT! Blue Diamond Almond Breeze

Brand

Dollar Sales

5.67%

Silk Pure Almond

$337,898,600

0.08%

Blue Diamond Almond Breeze

$270,327,600

45.75%

$204,621,300

-14.42% 17.52%

Change vs. year earlier

Change vs. year earlier

37.86%

Gold Peak

$130,013,200

9.56%

Silk

Turkey Hill

$84,313,460

2.50%

Private Label

$116,210,900

Milos

$78,272,630

12.34%

Lifeway

$64,084,330

39.77%

Silk Light

$61,258,080

-25.22%

Swiss Premium

$47,515,590

-15.91%

Turkey Hill Natures Accent

$32,385,660

-6.30%

Silk Pure Coconut

$35,187,710

36.76%

GT’s Kombucha Synergy

$31,946,360

50.17%

8th Continent

$21,166,220

-19.95%

Silk Pure Almond Light

$18,753,550

N/A

So Delicious

$15,987,640

20.56%

Bolthouse Farms Perfectly Protein

$20,228,720

-30.78%

Lipton Pureleaf

$19,125,770

39.00%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

NOT! Bolthouse Farms Perfectly Protein

IMPORT BEER Brand

Corona Extra

HOT! Modelo Especial Dollar Sales

$1,257,222,000

Change vs. year earlier

10.05%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

NOT! Silk Light

PROGRESSIVE ADULT BEVERAGES Brand

Dollar Sales

HOT! Redds Change vs. year earlier

Bud Light Lime

$505,966,300

115.36%

$395,574,700

0.15%

Heineken

$675,215,200

1.23%

Mikes Hard

Modelo Especial

$615,738,000

27.36%

Smirnoff Ice

$205,779,100

-4.03%

Dos Equis XX Lager Especial

$235,205,400

25.79%

Redds

$204,897,800

1,314.03%

Four Loko

$136,876,300

-5.77%

Corona Light

$220,644,800

7.55%

Stella Artois Lager

$201,577,300

16.39%

Twisted Tea Hard Iced Tea

$126,961,600

12.20%

$43,806,240

-7.41%

Tecate

$155,430,200

-2.93%

Smirnoff Premium Mixed Drinks

Lebatt Blue

$98,150,470

-2.57%

Sparks

$23,315,040

-19.76%

Lebatt Blue Light

$96,028,580

-4.87%

Joose

$13,781,980

4.55%

Newcastle Brown Ale

$75,548,920

-7.86%

Margaritaville

$13,510,510

-15.60%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

NOT! Newcastle Brown Ale

CRAFT BEER Brand

HOT! Lagunitas Dollar Sales

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

NOT! Sparks

CONV./STILL WATER Brand

HOT! Private Label Dollar Sales

$1,896,944,000

Change vs. year earlier

Samuel Adams

$344,193,700

15.50%

Private Label

10.33%

Sierra Nevada

$195,624,300

10.57%

Dasani

$921,806,300

2.00%

$898,123,900

-3.44%

New Belgium

$153,674,700

22.66%

Nestle Pure Life

Shiner

$119,896,000

13.08%

Aquafina

$863,722,000

-2.15%

Lagunitas

$66,848,360

88.43%

Poland Spring

$575,309,200

2.72%

Deschutes

$55,182,240

13.18%

Glaceau Smart Water

$556,704,100

9.42%

Redhook

$42,249,620

9.13%

Glaceau Vitamin Water

$532,258,500

-17.08%

Goose Island

$38,771,350

76.34%

Deer Park

$408,819,100

-0.01%

$321,967,500

1.29%

$253,431,000

8.63%

Widmer

$38,078,340

-7.43%

Ozarka

Stone

$36,852,970

32.10%

Fiji

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

20 BEVNET MAGAZINE JULY/AUGUST 2014

NOT! Widmer

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 4/20/14

NOT! Glaceau Vitamin Water


By Gerry Khermouch

Hot Times in the Cold Channel These days, innovation seems to have gone cold in beverages. No, I don’t mean that there’s no innovation in this segment. I mean a lot of the innovation is happening on the refrigerated side of the business, particularly in what we might call the 3 C’s: cold-pressed juice, cold-brewed coffee and kombucha. (C, K – same thing. Readers, please don’t break my chops on this!) Cold-pressed juices, many of them employing high-pressure processing, have opened eyes with the hefty price points they’re able to command, and have drawn plenty of interest from strategics and capital providers, whether it’s the purchase of Evolution Fresh by Starbucks and BluePrint by Hain Celestial, or the reams of money that Suja Juice seems able to draw. Shockingly to me, when I visit the cold box in Whole Foods, I often see a price war of heavily promoted natural teas, sodas and enhanced waters occurring on one side of the cooler, even as cold-pressed juices seem to sail serenely along on the other side at prices of $8 and up per single-serve bottle. Affluent consumers seem to be buying into the notion that the high prices are merited by the abundant produce and high nutritional content contained within the bottle, with efficacy preserved via a process that eschews the use of tasteand nutrient-destroying heat. The movement seems to offer a new life to a refrigerated juice segment in which brands like Odwalla and Naked, in the hands of Coke and Pepsi, have seen their shelf lives extended and ingredients compromised to the point of abandoning much of their original promise. 22 BEVNET MAGAZINE JULY/AUGUST 2014

At a time that there’s lots of talk about the fourth wave of coffee, when even big cities’ financial districts are proving able to support shops that painstakingly prepare estate-grown blends one cup at a time, cold-brewed coffee seems to have struck some consumers as a revelation, too, for its rich, rounded flavor unsullied by any hint of bitterness. It’s coffee that can be drunk black with no taste tradeoff at all. A few brands, among them Chameleon, Stumptown and Blue Bottle, are aggressively going national with their packaged cold brews, even as legions of independent coffeehouses flag the availability of cold brew in their store signage. Even the frozen yogurt chain Red Mango recently took the plunge. Then there’s that third C, kombucha. This has been long dominated by GT’s, but much as with craft beer, we’re seeing a grassroots movement of homebrewers, local and regional players and on-premise consumption that augurs well for broader awareness of the fermented tea style. It all sounds immensely promising, except that these segments contain all manner of barriers to profitable scalability and widespread dissemination. In their best versions, these items are produced via artisanal processes, essentially crafted by hand in small batches. They employ real ingredients, with all the procurement complexity and expense that implies. They need to rely for the most part on kept-cold-all-the-way distribution processes, an issue when the proven channel for getting new brands to attain high velocity has been a DSD network of beer wholesalers, Snapple distributors and the like, who generally don’t operate refrigerated fleets.


Each of the segments also carries special impediments to breakout popularity. The short shelf life of cold-pressed juices makes distribution particularly problematic, and the need to take back unsold product nearing its expiration date is expensive. Like craftbeer brewers, many HPP players are choosing to invest in their own processing system rather than seeking outside tolling help, an expensive decision that raises the capital nut needed to attain liftoff. And recognizing that there’s a finite number of consumers who will regularly purchase single servings of juice at $8 and up, Suja and BluePrint have begun offering lower-priced sublines that dilute original concepts that haven’t yet been fully established. That strikes me as kind of risky. So does the extensive reliance of many HPP brands on consumers engaged in cleansing regimens – an application for which the medical evidence is inconclusive, at best. Certainly, I know some capital-side people who are tempering their enthusiasm for this burgeoning segment out of fear that it’s tied far too much to what could prove a fad. On the coffee side, we’re seeing a matrix of concentrate and full-strength versions, refrigerated and shelf-stable versions that no doubt are creating a fair amount of consumer confusion and will eventually have to get sorted out. Some players are launching RTD cold-brews that are blended with dairy and sugar, in a manner that completely obscures the taste revelation that coldbrewing portends. (It’s also interesting to ponder what impact a Starbucks foray into the segment might have: would the resulting awareness raise all boats, or simply blow most competitors out of the water?) As for kombucha, as far as I can tell, that segment still suffers from having alcoholic product out there that isn’t labeled as alcoholic, and some brands contain implicit claims in their back stories that strain credulity. When the alcohol issue first surfaced in 2010, recall, it led to a category-wide ban by Whole Foods and lots of unneeded turbulence. The category’s bigger now, and a repeat of the scandal would be more costly. A forbidding array of hurdles to cross? Yes, but it’s often the most difficult of challenges that spur the greatest innovations. In groping to resolve these issues, entrepreneurs are challenging all sorts of entrenched assumptions in a way that could point to some new directions. On the matter of distribution, for example, some refrigerated brands are finding perches aboard insulated (but not refrigerated) beer trucks, arguing their products won’t be compromised in a pre-sell environment where products packed out in the morning quickly find a home in a store cooler. A bright innovation or a slippery slope? We’ll find out soon enough. Meanwhile, many of these products hit all kinds of buttons that consumers these days find tantalizing: authenticity, artisanal craftsmanship, minimal processing, local sourcing (in the case of cold-pressed juices). There should be a real interest in seeing these new categories succeed, rather than the new strains of sugared water that too often pass for innovation in the beverage sector. So I think we all have an interest in seeing innovation stay cold in beverages. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector. JULY/AUGUST 2014 BEVNET MAGAZINE 23


BREWS, CREDENTIALS AND SOUL: CRAFT PANELISTS TALK BRANDING AT BREWBOUND SESSION BY DAVID EISENBERG

There isn’t any one way to move product in the craft beer market as it becomes increasingly saturated. At the Brewbound Session business conference in Boston, however, a number of industry experts divulged what has enabled them to grow sales of their brands as the popularity of craft has blown up around them. For some of the most recognizable beer brands in the space, creating an emotional connection with the consumer has been key. To make that connection to the customers – be they beer drinkers or a brewery’s distribution and retail partners – the message and purpose of the company needs to be known and reverberated in-house as well. The day’s first speaker, Mark Hellendrung, CEO of Narragansett Beer, broke down how to build that emotional connection in four steps, as follows: understand your brand; find your differentiating idea; develop and demonstrate your credentials; communicate your difference. He said these steps are paramount because no longer is exceptional beer alone a differentiator in the market. “Great beer is not a differentiating

24 BEVNET MAGAZINE JUNE 2014

idea,” said Hellendrung. “We could all drink six beers a day every day for the next year and we will not have exhausted the choices that are out there for us.” He said instead the brand itself must reflect what the company stands for. That idea resonates especially in the company’s recently released Del’s Shandy, a collaborative summer release with the iconic New England frozen lemonade brand, Del’s. The brand, which has been flying off the shelves, according to Hellendrung, does so because it taps into the consumer’s nostalgia by combining two well-known and historic beverage institutions. “The brand’s got to have a soul that continually anchors what we do,” he added. That soul, he said, will build credentials that serve to distinguish the brands in the marketplace. But one distinction must be made, he said: credentials are not the same as claims. He said Narragansett brewer Sean Larkin could brew up a renowned IPA, or a Trappist style ale with the best of them, but the company isn’t sure how the styles would mesh with the company’s aforementioned “soul,” – the way a Del’s Shandy does, for instance – so they opt not to. If Narragansett were to try to sell a Trappist style ale next to those carefullycrafted ales made by, say, Massachusetts’ own Spencer Brewery, he said, it would be no contest. Spencer would win every time, he said. “You know why?” he asked. “Because he’s got a monk. And he’s got a monastery.” Those are the credentials. And in a highly

entrepreneurial field like craft brewing, the entire organization has to be on board. Naomi Neville, national sales director for Allagash Brewing Co., emphasized the importance of the message being relayed throughout the company, hiring only people who share the same core values that the company embodies. “You have to hire great people who have the same core values that your company has,” she said. “You have to hire the people who want to grow with the company, have the aptitude to grow with the company.” Marty Ochs, founder of E3 Craft Strategies, a growth planning company for craft brewers, reiterated the importance of knowing one’s purpose and mission in order to not only stand out, but also to survive in the market place. “The purpose of the company, you have to understand – why do you exist?” he said. “It doesn’t have to be the catchiest thing, but something everybody in your company works behind.” Ochs added that relaying that message to partners in the distribution and retail tiers, on down to the consumer, is also imperative. Hitting singles is the key early, he said. “Don’t go for the moon,” Ochs said. “Make very small programs that can get very small simple returns at first.” But it all goes back to the idea that there is more to success than simply producing good beer. “If you’re not putting in the time on the business side, your expectations are not going to be met. Period,” added Ochs. “You need a yin and a yang.”


James May, the man who brought stevia to the U.S., wanted to offer consumers a healthy alternative to sugar. But before he got there, he faced more than the usual set of bureaucratic roadblocks. Legend has it that many, many years ago, a shaman of the Guaraní people in Paraguay was the expert for healing natives. He often used stevia in his mixtures. On his deathbed years later, the shaman told the Guaranís that he was taking with him his knowledge of stevia. But, he said, a man from a foreign country will some day arrive and teach the people about the leaf ’s healing nature. In 2009, at the Stevia Symposium in Paraguay, a man shared this legend with James May. The man told May, who introduced stevia and yerba maté to the U.S. in 1982, that he has at last fulfilled the legend. And after decades of braving barricades on his way to proliferating stevia and sharing his passion with the world, May himself believes in the legend. “I was really impressed by powers beyond this world that I needed to do this,” he said.

26 BEVNET MAGAZINE JULY/AUGUST 2014

Thirty-two years after its U.S. debut, stevia is now widely accepted as a sweetener that fits in the sugar-substitute conversation. But May’s story offers ingredient suppliers an intimate look into not just the birth of stevia, but also the way an ingredient is found, refined, marketed and spread. It tells of how a plant from a distant country can make its way into public consciousness. It argues that one man and a little curiosity can be enough. If you ask Paddy Spence, a daily stevia consumer and the CEO of Zevia, a zerocalorie carbonated soft drink company that uses stevia instead of sugar, he’ll tell you that May is the father of the modern stevia industry. “Jim is one of the true pioneers of not just beverages, but of natural foods in general,” Spence said. While not a dominant force in the

sweetener industry for mainstream products, stevia has nonetheless elevated beyond the natural channel into a sweetener used in many conventional offerings. It has traits that bode well in the natural channel, yet can also be applied to mainstream staples such as teas and colas. It’s free of calories and carbohydrates and has a zero glycemic index. May said that there are more than 1,500 scientific studies on the healing properties of stevia. He said that it can balance blood pressure and blood sugar, nourish the pancreas, kill free radicals that lead to various diseases and eliminate oral bacteria that leads to tooth decay and gum disease. Stevia has become an object of fascination for food and beverage scientists interested in cracking the code. It’s a race toward a marketable, scalable form of stevia that recalls the gold rush of 1849.


Except this time, there’s less gold and still plenty of digging. “I think we’re going to see stevia cultivation continue to spread worldwide,” Spence said. For such ubiquity to ever become fathomable, May first had to spend a significant chunk of his life challenging the tangles of free enterprise in the U.S., the market’s lack of stevia awareness and his own endurance. It was difficult, he said, but it’s been a life of honor. It’s been a life that helps others. And in a market with growing competition from the likes of Cargill and Stevia First Corp., among others, it’s been a test of the first-mover advantage, as well.

May first learned of stevia in 1982 when a young man from the Peace Corps had returned from Paraguay with a bunch of leaves in a cellophane bag. May tasted one of the leaves and thought it was sweet. He thought it was delicious.

“The longer I held it in my mouth, the sweeter it got,” he said. After years of working in the medical industry, May thought of stevia as something different and exotic. He did some research. He found that Japan’s government approved stevia in 1975 and that by 1982, it held 40 percent of the market share for commercial sweeteners in that country. May said that he gave his life savings to the Peace Corps worker to return to Paraguay and send back more stevia. When May received the stevia, he used it for a variety of purposes. He did some flavor testing. He gave samples to anyone willing to try, so long as they shared their opinions. This was primitive market research. May knew he had to visit Paraguay himself. Before he left, he promised his wife that he’d lay tile in the bathroom floor. “You know how that goes,” he said. But the night before his flight, he hadn’t yet laid the tile, so he stayed up into the twilight finishing the job, then showered and left at 4 a.m., figuring he’d be able to sleep on the plane. However, May was

intensely allergic to tobacco. And back in the 80s, especially on a flight to Paraguay, tobacco smoke was more pervasive than the deplorable crooning of Rick Astley. May couldn’t sleep on the flight. When he arrived in Paraguay, he didn’t want to meet with the farmers, press, business people, politicians. He just wanted to rest. “I was really sick and totally exhausted,” he said. A friend who met him there said that he’d be fine. Drink some yerba maté with stevia and you’ll be OK, he said. May had never heard of the stuff, but he drank it anyway. 15 to 20 minutes later, the fog of his unrested brain had cleared. He felt energized. 45 minutes later, his allergies were gone. After going to Paraguay to learn more about stevia, he found yerba maté, a naturally-caffeinated herbal tea, which he would also introduce to the U.S. Guayaki, the most popular ready-todrink brand, says that yerba maté has the “strength of coffee, the health benefits of tea, and the euphoria of chocolate.” May flipped this discovery into his own venture: Wisdom of the Ancients, a loose leaf continued on page 30

JULY/AUGUST 2014 BEVNET MAGAZINE 27


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the message across and nobody could do anything about it. “They all knew it was just a political game that Rumsfeld had got them involved in,” May said. May has continued to take steps toward legitimizing this once foreign ingredient. In 2007, after years of marketing stevia as a dietary supplement, he sought GRAS (generally recognized as safe) certification for his products. He hired two independent firms of scientists — GRAS Associates and Life Sciences Research Organization — who took a year and made their conclusion. On March 5, 2008, SweetLeaf became the first stevia-based sweetener to be given GRAS status.

James May, the man who introduced stevia and yerba maté to the U.S. in 1982. tea company that offers a few different varieties of yerba maté. But despite its equally foreign nature, marketing yerba maté never gave May the same challenges as stevia. With the sweetener, he was taking on an American economic heavyweight. He was taking on sugar.

It might seem like an incongruous image, but apparently Donald Rumsfeld, the former U.S. Secretary of Defense, once read Vegetarian Times. He wasn’t contemplating “known knowns” or “unknown unknowns” at the time, but rather ways to promote aspartame, a product owned by G.D. Searle & Co., where he was the President and CEO. After reading a Vegetarian Times Magazine about May and stevia in 1985, Rumsfeld didn’t want stevia in the U.S., and Rumsfeld told the U.S. Food and Drug Administration (FDA) to stop the import of stevia into the country, according to May. The FDA followed with its own brand of restrictions. At the time, stevia was

30 BEVNET MAGAZINE JULY/AUGUST 2014

marketable only as a skin care product. May obliged and changed the label. Shortly after, May went to Washington and met with Jon Kyl, former Senator and minority whip from Arizona, Sen. John McCain (R-AZ) and several other members of Congress. He showed them piles of research on stevia. He told them that the FDA was engaging in restraint of trade that had nothing to do with stevia. The politicians agreed. They wrote letters to the FDA asking for a reversal of opinion. They got letters back. All had the same message: do not tell the FDA what to do. In 1994, the Dietary Supplement Health and Education Act slightly loosened the reins. When May applied for stevia to be regarded as a dietary supplement, the FDA said that he couldn’t inform consumers that it tastes sweet or that it will enhance the flavor of any food or beverage. If he didn’t follow these guidelines, the FDA said that it had the right to remove all of his stevia products from the stores. “Talk about corrupt,” May said. “How do you inform consumers?” This was when May came up with SweetLeaf as a brand name. An FDA agent later praised the decision: it got

He’s been to London, Paris and Geneva. He’s been to Malta, Frankfurt and Cancun. Anytime a new country introduces stevia, May gets a speech request. “My mission has been to teach people not only about the sweetening effects of stevia,” he said, “but about it’s healing benefits.” Yet for all of his global travels, the visits to Paraguay, where his herbal journey began, have stuck out in his mind. At the 7th Annual Stevia Symposium in 2012, he was somewhat surprised to find police and armed soldiers everywhere he looked. As one of the event’s speakers, May sat down in one of the front rows. He then heard that the president of Paraguay was there to present a special award. Soon after, security forces lifted May out of his chair and carried him to the stage. He was introduced to the president, who came to the symposium to thank May for his contributions to Paraguay’s economy. They gave him a plaque. In words swelled with emotion, May called it “a real honor.” The memory helps May remember his stevia roots. He remembers that before anyone knew or wanted the plant, when it was blocked by the FDA and other political motives, he told farmers in Paraguay to keep growing stevia. He promised that the efforts of the Guaraní people would be worthwhile. “They’re really a friendly, good people,” he said, “and I’m just delighted that I’ve been able to do something to help them.”


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In a place as massive as the New Orleans Morial Convention Center, it can be easy to lose your way in the sea of “world’s first ___” claims and free samples. The TIC Gums booth featured a bearded mascot who wanted to take a picture with you. Pop Rocks had a booth of its own, claiming that its electric delicacies fit well in milkshakes. Distractions aside, BevNET dug deep into this year’s Institute of Food Technologists (IFT) show and spotted trends — emerging and yet to surface alike — that have already shifted or could soon make a dent in the beverage industry. And if you’re thinking about launching an aspartame-sweetened cola with a side of GMOs, you may want to take some notes.

WAVES OF GRAIN Ingredient suppliers are continuing to find new ways to meet the demands of an evolving market that calls for more protein and energy sources. While Monster and Red Bull continue to dominate the energy drink market, a growing number of consumers beyond natural channels are seeking alternative ingredients that can offer energy-boosting qualities. Mamma Chia and Chia/Vie have long served as the torchbearers of the small, but growing, chia beverage industry. However, recent figures provided at IFT by market research group Mintel

32 BEVNET MAGAZINE JULY/AUGUST 2014

indicate that this small but intriguing category could soon grow into a more significant global player. In 2012-13, chia products in food and beverage increased by approximately 140 percent. And it wasn’t the only grain to see a significant boost during this time frame. A few other growing ingredients include high-protein wheat product Kamut (78 percent), sorghum (65 percent), millet (54 percent) and oats (48 percent). The growing interest in alternative protein sources has also led to the introduction of a number of plant-based options sourced from rice, pea and microalgae. Roquette, a plant-based supplier in northern France, introduced algility HP, one of a number of algae proteins at the show that can be applied to juices and smoothies, among other beverages with a thick enough viscosity. The microalgaes caught the eye of Mintel senior consultant Nirvana Chapman, who connected these somewhat funky ingredients to the nature of the beverage industry. “I feel like beverage gets leeway to be a little bit more experimental,” Chapman said. A few other noteworthy figures via Mintel: XIn the past five years, sucralose has been consistently featured in about 40 percent of product launches. However, over the same time frame, product launches with

aspartame have decreased by 8 percent. XIn 2013, 40 percent of flavored coffee launches in the U.S. were sweet flavors. X22 percent of Americans believe glutenfree is bad for you. X“No additives” is the top claim on new products launched globally. The phrase appears on more than 16 percent of new products in certain regions. X35 percent of consumers in the U.S. believe “made with whole grains” defines a healthy menu item. X54 percent of men and 65 percent of women read the labels on foods before they make a purchase. X34 percent of U.S. parents want to see brands commit to non-GMO ingredients. X74 percent of U.S. consumers are “very concerned” or “somewhat concerned” about food safety.

MACRO TRENDS As seen by the plethora of meal replacement beverage releases, it’s becoming harder to distinguish the differences between beverages, snacks and meals. This trend could also be felt in the halls of IFT, where Eva C. Johnson, the regional marketing manager with BASF, explained the latest tendencies of the beverage industry. “Not everybody has time for a full meal,” Johnson said, “so that line keeps blurring.” This trend blends with another few — convenient sports nutrition/recovery and


condition-specific food and beverage. To fall in line with both meal replacement and convenient sports nutrition/ recovery, BASF has launched a prototype for a chocolate “recovery” milk with Tonalin CLA, an ingredient sourced from safflower oil that helps to reduce body fat and build and maintain lean muscle mass, according to a study by The American Journal of Clinical Nutrition. And to comply with meal/snack replacement and condition-specific options, BASF has launched a prototype for a diabetic-friendly drinkable yogurt, which contains plant sterols that, with one to three grams, can lower cholesterol levels by up to 15 percent, according to a study by Food & Nutrition Research. BASF was just one of a large number of companies to introduce condition-specific ingredients. BENEO launched ingredients that focus on blood sugar control, weight management and digestive health. Another supplier, MGP, showcased Optein, a wheat protein that can be applied to smoothies, sports drinks and energy drinks to aid muscle soreness, glutamine levels and blood glucose and lactate levels.

FLAVORS: THE FAMILIAR AND THE OBSCURE Sensient Flavors notes that the U.S. Hispanic population is expected to reach 61.1 million by 2017, according to the U.S. Census Bureau. As a result, Sensient is doing more than developing flavors and pitching new ideas to massive CPG manufacturers. The company has also stood at the forefront of ingredient suppliers with an eye on industry directions and flavors of the future. To address the growth of the Hispanic population, Sensient has identified flavors that are already being deployed in the beverage industry and could continue to grow. • Strawberry Guava

• Ginger Lime

• Chili Mango

• Hibiscus

• Horchata

• Lemon Cherimoya

• Tangerine

• Pineapple Tamarind

While most of these flavors don’t seem too outside-the-box to regular BevNET readers, Sensient marketing director Teresa Olah is working with ingredients that lean toward the more obscure side of flavoring.

As greening continues to threaten the future of citrus plants, Sensient is looking for alternatives. Burnt calamansi, originating in the Philippines, could serve as that alternative as citrus costs increase in time. She notes that beverage manufactures don’t need to market the calamansi name, only the complex flavor. “Calamansi isn’t a scary flavor,” Olah said. “It’s something that consumers can relate to very easily. It’s a mandarin, it’s a lime.” A few other obscure flavors of the future, according to Sensient, include balsamic fig, ginger plum, juniper berry and rhubarb, among others. Fernet and guasacaca, which is occasionally used in place of avocados, are already growing more and more in the food industry. Olah wonders how they could be applied to the non-alcoholic beverage industry. And as ingredient suppliers so often say about the increasingly indulgent spirits industry, Olah believes that the savory trends of spirits will soon influence the non-alcoholic beverage industry. “I think that next year is really going to be the year of savory flavors in beverage,” Olah said.

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There will never be a Coke for kids.

In this day and age (and perhaps in those past), the Coca-Cola Co. would catch hell – and then some – if it were to launch a cola product marketed to children. For a growing number of Americans, soda has become – in the non-literal sense – a four-letter word, and while it’s clear that more adult consumers want healthy drink options for themselves, they’re also increasingly wary of what their offspring are pulling from the fridge.

Tea, on the other hand, has long been a well-known and commonly consumed beverage, and ready-to-drink (RTD) versions have struck progressive chords with household buyers who view them as healthy alternatives to soda. In a category pioneered by companies like Snapple and AriZona, and since extended by dozens of other brands,

34 BEVNET MAGAZINE JULY/AUGUST 2014

including Coca-Cola-owned Honest Tea and Lipton’s Pure Leaf, RTD iced tea has been a welcome addition to households, with multi-serve packages filling grocery aisles, shopping carts and pantries. The familiarity of tea as a family beverage, however, has yet to give way to the creation of many tea-based kids’ drinks. One

significant barrier: caffeine, which is present in many tea leaves and may present too big a barrier for parents. That said, the category has, in recent years, seen the launch of a few caffeine-free kids’ tea brands, including Drazil, a line of herbal teas sweetened with fruit juice, Rooibee Roo, an extension of Rooibee Red Tea’s line of iced rooibos drinks, and Little Me Tea. In a recent report on the U.S. tea market, Packaged Facts, a provider of intelligence and data on consumer products, urged beverage companies to take advantage of what it describes as an “underrepresented” sub-category of teas marketed specifically at kids and teens. “According to Packaged Facts’ February/March 2013 Food Shopper Insights Survey, two-thirds of grocery shoppers with children agree that their kids’ preferences influence which groceries they buy,” the company wrote. “To win over the


kids, ready-to-drink tea varieties are key to leveraging convenience. For example, liquid concentrates offer the opportunity to retain convenience, yet give kids the power to control their flavors and “play” with their beverage.” Packaged Facts projects the American tea market to be a $25 billion category by the end of 2014, noting that growth will “depend heavily on the ability of food manufacturers and marketers to connect with children and their parents perhaps more than any other consumers.” The development of new tea drinks for kids could also play a key role in the creation of a framework by which marketers can establish vertical integration of both adult and children’s products, according to Jonas Feliciano, an analyst with London-based market research firm Euromonitor International. In a June blog post, Feliciano noted a growing number of new beverage manufacturers that are creating high quality, healthy children’s beverages based on trusted and established brands that could lead to longterm relationships with consumers. Remarking on the success of Honest Tea’s Honest Kids juice drinks and Vita Coco Kids, for example, Feliciano saw wide-reaching potential to capture interest among young consumers as they grow. “As the millennial generation starts to have families of its own, the ability to create brand equity with consumers before they have children could have ramifications that affect the next generation,” Feliciano wrote. Feliciano also pointed to a gradual and sustained rise in the average age of firsttime parents as giving way to more adults “entrenched in their own purchasing habits” and, often armed with a relatively high level of discretionary income, regularly seeking out new brands and products. “The result is a growing number of consumers questioning the beverages they drank as children,” Feliciano said, referencing venerable brands like Ovaltine, Tang and Kool-Aid. “This is further exacerbated by the growing fears of obesity caused by high sugar beverages like carbonates and juices.” And it is in the perception of tea as a healthy beverage, where marketers can most effectively reach millennial heads

of household, and by extension, younger consumers, according to Packaged Facts. “Tea marketers can win over the parent demographic by… leveraging tea’s healthful properties and perhaps even juxtaposing these attributes against other popular sugary kids’ beverages (i.e., sports drinks, soda), all the while underscoring ethical farming and production practices,” the market research film noted in its research. Packaged Facts stressed that the ties between millennial consumers and an ever-evolving digital world are critical for tea marketers to understand and utilize to their benefit. Drazil has followed this path in marketing of its kids’ tea drinks, whose company mission is “to foster healthy eating at an early age.” Its website is swathed with references to the benefits of tea, including the beverage being a natural source of antioxidants, minerals and vitamins, and includes a blog post that compares juice, a staple kids’ drink, to its line of teas. The

verdict is, as expected, in Drazil’s favor, with the company noting that its products contain “50% less calories and 35% less natural occurring sugar than 100% juice.” Along similar lines, Little Me Tea’s website includes the statement “some juices have as much sugar as a candy bar” and notes that its products contain 6 grams of sugar per 6.75 oz. juice box, a paltry number in comparison to the “average 26 grams of sugar in other 100% juice beverages — which equates to more than six teaspoons of sugar in just one serving.” The company goes on to list potential health risks associated with excessive sugar consumption, including obesity, diabetes and high cholesterol. And while Drazil and Little Me Tea, like most kids’ brands, feature kid-friendly packaging adorned with colorful labels and imagery that will always capture a child’s eye, the tea marketers are betting that it’s a parent’s vigilance that will translate into sales from generations to come.

JULY/AUGUST 2014 BEVNET MAGAZINE 35


BRAND NEWS

RTD Tea

Runa has rebranded its line of “clean energy” drinks. The new cans feature bright white labels and aim to convey the simple purity of a single-ingredient energy drink that’s made from a leaf, not a lab, according to the company. Runa has also reformulated the flavors, adding a hint of lime to the original to give it an extra zing of freshness. Both the sweetened and zerocalorie flavors still contain 120 milligrams of caffeine and are packed with antioxidants, according to the company. Menno Tea is a bottled tea based on a traditional Lancaster County Mennonite recipe for “meadow tea.” The Original Menno Tea offers a sweet taste with a hint of mint. The founders started this venture in 2011 out of their college dorm rooms and have since grown well beyond campus walls. As the company grows, the founders are committed to simplicity, sustainability and giving back to the community that grows, brews, bottles, packs, ships, sells and enjoys Menno Tea. The product can be found in more than 500 stores throughout the Midwest, Mid-Atlantic and East Coast. Menno Tea is available in three flavors: Original, Unsweetened and new Lemonade Mint. Hydor will be a certified Organic, nonGMO Verified and carbon fund certified line of organic green tea sports drinks. The 16 oz. glass packaging is BPA- and phthalate-free, and the products combine 8 times the potassium of leading sports drinks, 4 electrolytes commonly found in one coconut water drink, organic brewed green tea, and a simple carb solution to provide fuel for working muscles. Recently, Hydor Tea has completed its label design, which is clean and minimalistic and centers on illustrating the products features and benefits. “We are currently in the process of sending samples to several large natural retail chains and distributors in the NYC Metro Area,” said Founder Vincent Porta. “Once we develop some traction, I am confident we’ll obtain funding and enter production by late August.

Dora’s Naturals and North Fork Water. Recently launched by entrepreneur and former professional lacrosse player, John Gagliardi, it’s infused with electrolytes for hydration, plus ribose and caffeine for sustained energy—providing the benefits of a sports hydration drink with the flavor of a cold brewed tea, according to the company. Made with organic Fair Trade tea leaves, all Titan Tea products are low-calorie, non-GMO, and come in four flavors—Lemon Black Tea, Raspberry Black Tea, Peach Green Tea and Pomegranate Green Tea—each lightly sweetened with organic cane sugar. TropiTea, marketed by The Great America Beverage Company, targets the Hispanic consumer looking to avoid artificial sweeteners. The company has already formed distribution agreements in Florida and New York City and will soon launch retail account in the Southwest and the Southeast. In January 2015, the brand will introduce a 1 gallon jug and an 8 oz. tetra pak for children. The product is already sold in Central America and the Caribbean. The company has a program called Cases For Causes — a donation of $1 per case sold to their foundation MHOTIVO, which provides bilingual education for children. Marley’s Mellow Mood relaxation drinks are made with a blend of herbs that help relax the mind, body and soul, according to the company. The company produces four relaxation teas alongside a variety of other beverages. In June, the company announced that it has hired Harry Bigelow as its new president and CEO. TEAse beverages have no artificial colors, flavorings or preservatives. They’re made with the brewing of green and black teas, honey and organic cane sugar. They also include ginseng extract, acai berries, pomegranate or a mixture of wild berries that will boost your metabolism, according to the company. TEAse recently gave away free drinks and promoted the brand at Independence Hall in Philadelphia, among other locations.

Titan Tea products will be rolled out in a

limited launch in Manhattan, N.Y., Brooklyn and the Hamptons under the guidance of retail and home distribution partners

36 BEVNET MAGAZINE JULY/AUGUST 2014

BAAGUA Tisane is rolling out its pre-

mium herbal teas in California markets this year. The product’s natural formulation,


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which includes whole-piece ingredients floating at the bottom of the jar, helps consumers feel a more customized and organic sense of energy, according to the company. BAAGUA is available in three flavors — Ginger Master, Super Mint and Action Jasmine. The beverages have no synthetic essences, colors, perfumes or preservatives. ITO EN has introduced the first U.S. ready-to-drink Japanese shincha, the year’s first harvest of green tea, under the brand name Oi Ocha. In Japanese, “shin” means new and “cha” means tea. According to the company, shincha’s young green tea leaves contain naturally higher concentrations of nutrients and vibrant flavors because of wintertime dormancy. The beverage has a higher content of the amino acid L-theanine and a lower caffeine content, along with vitamin C and catechin antioxidants. Little Miracles has four blends — Green

Tea & Pomegranate, White Tea & Cherry, Black Tea & Peach and Lemongrass Tea, and Orange Juice & Ginger — that are now available nationwide at Target. The beverages combine organic tea with fruits and juice from superfoods. Each variety contains fewer than 90 calories per bottle and offers sustained energy through the use of ginseng, acai and organic ingredients, according to the company. Texas Tea has six flavors of tea available in

Tom Thumb and Randalls stores through UNFI distribution. A new club pack, which includes Sugar Land Sweet Tea, Ruby Red Grapefruit, Texas Style Half and Half, and Fredericksburg Peach Tea, are available in 80 Sam’s Club locations. Honest Tea multi-serve options have

expanded to include Honey Green Tea, Half & Half, and Peach White Tea. Now sold on both the East and West Coasts, these three organic teas join other Honest Tea and Honest Kids varieties available in the larger 59 oz. bottle. Honest Tea’s Unsweet Lemon Tea is brewed with organic Fair Trade Certified black tea leaves and natural lemon extract, contains zero calories and is available at grocery and convenience stores nationwide.

38 BEVNET MAGAZINE JULY/AUGUST 2014

Motto, now available in New York City

and beyond, delivers the health benefits of matcha green tea. It is lightly sparkling and made with five fresh ingredients. Rooibee Roo, a new bottled rooibos tea for kids created by Rooibee Red Tea Company, is now available at all Fresh & Easy neighborhood markets in California, Nevada and Arizona. The company is shipping this product with Tiny Footprints Distribution. It can be purchased online at www.RooibeeRedTea.com. Tejava, four-time iced tea champion of

the North American Tea Championship, is launching an integrated marketing campaign. This summer, Seattle will be targeted with radio ads, outdoor billboards, media outreach, digital ads and sampling events. Heights Honeybush has received the best

packaging award for the past two years at the North American Tea Championship, and a 2014 Clean Eating Magazine award for its Blackberry flavor. The company also recently won a bronze medal in the 2014 North American Tea Championship for its Rose Petal flavor. Heights Honeybush teas aren’t sweetened and contain no artificial ingredients. The company imports Honeybush tea from its estate in South Africa and recently partnered with Elco Fine Foods of Canada, a specialty food distributor. The ready-to-drink beverage is now available in more than 200 retailers across Canada including Whole Foods Markets. Tea Of A Kind is scheduled to hit shelves this summer in a newly-designed bottle that highlights the patented Gizmo cap technology. By twisting the cap, water is made into fresh brewed tea. Gizmo’s nitrogen-filled reservoir cap protects the ingredients and preserves tea’s health benefits including its antioxidants, according to the company. A new campaign, Twist to Brew, will support sales at retail and will continue to drive the brand. Grandad’s Sweet Tea is participating in road shows at Sam’s Club stores. The company’s Lemonade Tea Mixed, also known as a half and half or an Arnold Palmer, has become its top-selling


product. Grandad’s teas are available at Meijer, Whole Foods and about 70 other outlets, according to the company. The teas are shelf-stable for 12 months unrefrigerated, decaffeinated and contain no high fructose corn syrup.

Earth Origins in Florida. By a judging panel that analyzed more than 370 entries from 40 countries and 29 categories, the beverage was named the best readyto-drink tea of the Beverage Innovation Awards at Drinktec 2013.

Ellis Island Tropical Tea, made by Ellis Infinity, LLC, opened its first production facility in Detroit this past June. The increased production capacity has paved the way for the company to expand its distribution footprint. Ellis Island Tea is expected to be added to the shelves of Whole Foods Markets across Illinois. It’s currently sold in nearly 20 stores across Michigan, including Whole Foods, Detroit’s historic Eastern Market, all Westborn Markets, Avalon International Breads and Goodwells Natural Market.

SweetLeaf released a coffee-tea blend in Original and Vanilla flavors, which debuted at Natural Products Expo West 2014 in Anaheim, Calif. Also known as a “dirty chai,” the products were inspired by similar blends in Asia, where tea lattes are widespread, and by U.S. consumer behaviors in coffee shops. Per 8 oz. serving, the Original flavor contains 26 milligrams of caffeine and the Vanilla flavor has 34 milligrams of caffeine. Both flavors are packaged in a 16 oz. bottle, Certified Organic and contain 50 calories and 12 grams of sugar per serving.

Bruce Tea is a new tea blended directly

from the recipes of the great martial arts master, Bruce Lee, according to manufacturer and distributor Splash Beverage Group. As part of his daily practice, Lee combined different tea blends with functional ingredients such as royal jelly, ginseng and honey for their mental and physical benefits. These were the only beverages he consumed other than water. Lee kept a detailed personal journal that covered these training techniques and his tea creations. Shannon Lee, his daughter, found these journal entries and, after many years, decided to make the teas available to the public. The line has four flavors — JKD (Jeet Kune Do), a decaffeinated black tea with ginseng, royal jelly and honey, TAO, a lightly caffeinated black and white tea blend flavored and infused with honeydew, chrysanthemum and gingko biloba, Kung Fu, a black tea blend with 80 milligrams of natural caffeine, infused with super fruits maqui, acai and goji berries, and One Inch Punch, a black and green tea blend, also with 80 milligrams of natural caffeine, infused with passion fruit, orange and guava flavors. The first two flavors are available in 15.2 oz. glass bottles. The latter two are available in 12 oz. sleek cans. TEAloe, a combination of green tea and aloe vera, recently gained distribution in Whole Foods in Northern California and

Inko’s Tea has begun selling 15.5 oz. cans in the refrigerated section of Safeway supermarkets. Inko’s LLC makes low- and no-calorie white teas and is also available in 16 oz. bottles at Walmart, Stop & Shop, Publix and Rite Aid, among other retailers. AriZona Iced Tea has partnered with

Dunkin’ Donuts to make a Frozen Arnold Palmer Coolatta. Served in a co-branded cup, the product aims to keep consumers cool in the summer heat. Gold Peak recently introduced 64 oz.

bottles to accommodate multi-serve occasions with friends and family. The new bottles are available in Sweet, Unsweet and Lemon Iced Tea flavors. Steaz has released a new organic flavor — Green Tea w/ Coconut Water — made with not-from-concentrate coconut water. The company recently served as the exclusive iced tea sponsor of the 4Knots Music Festival in New York City and also recently gave away free samples at the home of the Trenton Thunder, a minor league baseball team in Trenton, N.J. In 2007, Steaz released the world’s first USDA organic, Fair Trade-Certified energy drink, according to the company. The company uses sustainably sourced ingredients such as guarana berries, green tea and rainforest-grown yerba maté.

JULY/AUGUST 2014 BEVNET MAGAZINE 39


BODYARMOR’S SPORTING CHANCE

Premium product. It’s an argument that has worked for craft beer, high-pressure processed juices, vodka, bottled water and RTD teas. It’s worked for Starbucks over your corner coffee shop, for Cape Cod Potato Chips over Lay’s, and it’s starting to work for Shake Shack as an alternative to McDonald’s as well. Why can’t it work for sports drinks? That’s the argument that the renowned BodyArmor team – primarily Fuze founder Lance Collins and Vitaminwater cofounder Mike Repole – has begun making after nearly three years of detours through the back roads of the beverage cooler. Now, the company is urging consumers to use BodyArmor to “Upgrade Your Sports Drink,” according to its new tagline. “They upgrade all sports equipment,” says Collins. “Uniforms, equipment, sneakers, pads, bats. They upgrade compression shirts, gloves, all that stuff has changed, but sports drinks

40 BEVNET MAGAZINE JULY/AUGUST 2014

haven’t. We feel like isotonic consumers have been duped and they’re still drinking antiquated products at every turn.” In other words, Gatorade (and its long-beleaguered runner up, Powerade) has had its run over the past 40 years. The BodyArmor argument is that there are better ingredients and branding that will appeal to consumers and better (for retailers, anyway) pricing that can be brought to the table. Hence, after three years of fighting to be called something other than a sports drink, Collins and Repole are redefining their product – as, well, a sports drink, but a premium one. They are betting prodigious sums that athletes will look at BodyArmor as a better, more natural version, more functional version of Gatorade, and pay about $1.99 for a functional indulgence in the same way that

PHOTO BY MONTE ISOM


CURRENT BODYARMOR PACKAGING

ORIGINAL BODYARMOR PACKAGING

a beer lover might trade up to a Sam Adams over a Budweiser or a juice lover might have gone for a Naked O.J. over a Minute Maid. It’s a shift in strategy that seems to resonate, however late in the game it may have arrived. “It’s a relevant tagline,” notes Ken Sadowsky, a beverage investor who backed Repole as a Vitaminwater distributor and a director at Glaceau, but did not invest in BodyArmor. “There’s an opportunity for a better sports drink.” While there are other products that are looking in that direction – Kill Cliff, which has used an internet-based sales model to draw investment from Sherbrooke Capital, for example, while GNC licensed a high-middle-low strategy to Shadow Beverage not long

ago – such an opportunity would have been unimaginable about a year ago, when BodyArmor was flailing about for an identity. Repole says he knows that Gatorade drinkers will be ready to move to a new brand because he was able to attract some of them with Vitaminwater, even as that brand was working in white space. “The one brand that Vitaminwater got users from while not going after them directly was Gatorade,” he says. But if Vitaminwater drew from category invention, for BodyArmor, its early years of avoiding the sports drink category will always be questioned. After all, the brand was, at base, an isotonic, albeit one that trumpets its potassium content (largely 42 BEVNET MAGAZINE JULY/AUGUST 2014

derived from a 10 percent coconut water base) over the sodium, and one that trumpeted a mix of amino acids, antioxidants, tea, and other ingredients as giving it extra functionality. Even early on, athletes were considered a key to the marketing mix, particularly after Repole signed on as an investor in early 2012, about nine months after the product’s first road show, during the spring of 2011. But despite the investors’ deep pockets (they’ve expressed a willingness to spend $100 million to make it work) and longstanding relationships with distributors, many of whom they had made rich through their previous enterprises, despite the signing of high profile endorsers – and there were many, including early signups like outfielder Mike Trout and tight end Rob Gronkowski – consumers struggled to make sense of the brand. “It’s turned several corners,” says Jerry Reda, the COO of Big Geyser, which distributes the product in New York. “Before, it was too complicated. Nobody knew what a ‘super drink’ was.” Whereas previously the company tried plays suggesting it was for the “everyday athlete” like a stockbroker, now, it’s for the elite athlete, a move it codified by selling a 10 percent stake to basketball star Kobe Bryant. With the refined message, “It’s the easiest sell in the world against Gatorade,” Reda says. At a gym or an athletic event – or at a presentation to retailers, “all you have to do is tell the guys, do you really want to put all of those chemicals, artificial flavors, that sodium into your body?” Recently, the brand is starting to move in key wholesale accounts like Big Geyser and others, which have confirmed assertions by Repole and Collins that BodyArmor sales have doubled – or more – over the previous year. According to one IRI reading, the brand had sold $25 million at retail as of May – right before the key summer season for sports drinks. That might not seem like much when compared with Gatorade’s $5 billion stranglehold on the category, but already BodyArmor is the third best-selling isotonic, and it’s only sold in 25 states. There are 25 more to go, and the brand is now in a position where it has worked out many of its kinks. And at the start, there were kinks galore.


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MIKE REPOLE CO-FOUNDER & CHAIRMAN

LANCE COLLINS CO-FOUNDER & CEO

Early on, Collins’ and Repole’s ballyhooed return to the beverage business was turning into a bally-flop. The brand wasn’t selling, it tasted lousy, and massive amounts of free product were being given away to entice retailers to carry it and consumers to try it. “If you could make mistakes, they made every one,” says Kevin Watterson, the president of G. Housen, a distributor in Vermont and New Hampshire that was one of the first to take the product. He lists the flaws: the product was way overpriced, coming in at between $2.49 and $2.99 a bottle; the bottle itself had an overwrap that meant the label had to be torn to get it open. The extra ingredients, Watterson said, meant “you had trouble swallowing it.” In the past two years, several key changes have happened to the product, and to the focus, that seem to have righted the ship: the flavors and SKUs have been rationalized by the removal of extraneous ingredients that were holding back the taste; the bottle itself has been improved – and can now be opened without the assistance of either a pocketknife or a burst of rage, and the price has come down to a suggested $1.99, with 2-for-$3 and 4-for-$5 deep discounts designed to bring consumers on board. Collins argues that the technical problems, while the source of much snickering within the trade, were the same kinds of developmental speed bumps that are faced by entrepreneurial products that are introduced under a less-powerful microscope than the one the brand’s famous owners attracted. “When you start a brand, you never know its DNA exactly,” Collins said. “When you launch it, and you put it in retailers, you’re very cognizant of who your customer is through demographics, sampling, and social media, eventually you get an idea of who is drinking your product and who the target is.” The brand started to turn the corner when Repole came on board, according to Collins. His deep pockets and strategic vision have started to take the lead in terms of the company’s marketing and sales strategy. “Mike Repole totally opened my eyes as to where we should position it in the store,” Collins said. “I’m doing a lot of the formulas and the innovation, and Mike does sales and marketing and social media and athlete outreach. We have to agree on most stuff, but Michael to me is a marketing genius.” “I met him when he was 22 years old, and I was his mentor,” he adds. “He’s now become mine.” After selling off one post-Vitaminwater investment, Pirate’s Booty, and shutting down another one, the restaurant line 44 BEVNET MAGAZINE JULY/AUGUST 2014

Energy Kitchen, the ever-pugnacious Repole sounds like he’s energized by finally having a target to take down. “In the sports drinks category, the number one player has been the same player since 1965,” Repole said. “There’s only two players in the category and nobody has challenged them head-tohead. If I was going to come back in, it was going to have to be for an unbelievable opportunity.” As with Vitaminwater, many of the brand’s sales are going through channels that might not show up on IRI data, through those up-and-down the street accounts, the small convenience stores and delis that were at the center of the brand’s growth. That’s the heart of Repole’s strategy for BodyArmor as well. Outside of New York, the brand has avoided most grocery accounts to date to avoid being lined up against deeply discounted Gatorade and PowerAde shelf sets. Instead, it’s shooting for convenience, where a six-SKU shelf can be influential and promotions are for smaller quantities. As it spreads out, it looks to natural sets for grocery – at least initially – and it’s already in the middle of a Costco road show as well. “We’re picking our spots in convenience now,” Watterson said. “Places that can sell a $1.99 isotonic. And colleges, high schools, and the ‘bull ring’ around them have been our number-one focus for the past eight months.” The change in category focus by the leadership team started about eight months ago, when Collins filed to trademark the phrase “Upgrade Your Sports Drink.” The brand started focusing on isotonic shelves in convenience, making a youth-focused argument, but one that also included gatekeepers to the family pantry, as well. Perhaps not coincidentally, shortly after Christmas, the company settled a lawsuit with sports apparel maker Under Armour, a company that has also succeeded by offering consumers a product that sells at a premium to another iconic-but-long-inthe-tooth brand associated with Michael Jordan, Nike. In March, the brand announced the Bryant investment – one that gave it increased visibility and access to a slightly older generation of players and fans than the ones that will be captured by the rest of its public faces, who include rising stars like James Harden, Richard Sherman, Kevin Love, Buster Posey and Andrew Luck. “The Peyton Mannings, the Derek Jeters, Gatorade is all they know,” Repole says. “The younger athletes, they not only know more about things like Gatorade and Powerade, they ask questions about what they put in their bodies, whether it’s helping them.” Standing in the way is one of the great marketing and product successes of the past half-century. Gatorade controls the leagues – it has been the official sports drink of the NBA since 1984, of the NFL, Major League Baseball, the NHL, you name it. It gave Bill Parcells a shower in 1985. It encouraged the world to “Be Like Mike” in 1991. “Gatorade is the 600 lb. gorilla,” Sadowsky said. “Even if it was outed as not being that good for you, it wouldn’t be outed in the way that people are looking at [CSDs] right now.” Still, if you’re asking for a way to ‘out’ the old school of isotonic, you couldn’t ask for a better opportunity than the one that was handed to BodyArmor in June, during the NBA finals. Led by Bryant, BodyArmor joined Gatorade in briefly “trolling” cramped superstar LeBron James as he grimaced on the sidelines of the first game, unable to help his Miami Heat teammates avoid a loss.


brand this side of Coke. The opportunity? That the upgrade trend and the healthier ingredient trend have not yet converged on the sports drink category, and with a disciplined guerilla sales effort, their combination just might work to establish a major new brand. It’s David vs. Goliath, maybe, but David’s got a lot of money in his sling. “We’ve spent a lot of money,” Collins said. “When we were presenting to distributors and we had $25 million in the pocket,

@kobebryant INSTAGRAM

Gatorade’s social media team had already ridden donuts on Powerade’s lawn in telling the world that “the person cramping wasn’t our client. Our athletes can take the heat.” But as Gatorade fired away at Powerade – it apologized the next day – BodyArmor’s social media team posted a picture of its own that seemed to depict James drinking a Gatorade. Bryant then put up a picture of BodyArmor on an Instragram social media feed and unleashed a rant:

It was quite a broadside from a brand that had, until recently, spent so much of its existence telling the world – and this magazine – that it wasn’t even a sports drink, no way, it was something called a SuperDrink. But a strategy has emerged. Of course, BodyArmor has found its focus in the task of trying to take on what is arguably the strongest

we said we were going to have to raise another $25 million. But Gatorade spends more money on the NFL than we will in three, four, five years – and that’s just one customer. Yeah, we’re spending, but we’ve got to be more nimble, we have to be faster. How do you devour a whale? One bite at a time.”

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The Powerful Energy Ingredient JULY/AUGUST 2014 BEVNET MAGAZINE 45


BRAND NEWS

Sports Drinks

Gatorade has partnered with DC Entertainment to create “Freaks,” two digital comics featured exclusively on Gatorade. com. Gatorade “Freaks” followed the developmental paths of NFL stars Cam Newton as “The Blender,” and J.J. Watt as “MegaWatt,” told by the players’ comic book alter egos. This summer, Gatorade will introduce three new football superheroes: Peyton Manning as “The Sherriff,” Eli Manning is “The Big Easy” and Robert Griffin III as “Triiiple Impact.” Together, these five superstars make up “The League of Captains,” united by their belief that winning on the field starts with working hard off of it. Powerade has dropped its use of brominated vegetable oil (BVO), a beverage emulsifier with an increasingly negative perception. One could argue that the decision was prompted by Sarah Kavanagh, a teenager from Hattiesburg, Miss., who organized an online petition two years ago that urged PepsiCo to removed the ingredient from Gatorade, citing BVO’s link to flame retardant chemicals. Kavanagh recently introduced a similar petition that targeted Powerade. BodyArmor, a functional sports drink launched by FUZE founder Lance Collins and co-created by Mike Repole, co-founder of vitaminwater, continues to add to its stable of athlete endorsers. In February, the brand added Houston Rockets guard James Harden to its lineup. In March, Los Angeles Lakers guard Kobe Bryant became an endorser and the brand’s third-largest shareholder. Forbes reported that Bryant’s investment in BodyArmor hovers between $4 to $6 million, giving him more than 10 percent stake in the company. Everlast Worldwide Inc., a marketer of

fight sports and fitness equipment, has partnered with Cellutions LLC to launch Everlast Hydrate Elite, a performance drink made with coconut water and sea salt. The product features 125 milligrams of potassium and sodium per 8 oz. serving and contains no artificial ingredients or preservatives. The beverage comes in four varieties — Island Punch, Lemon Lime Ice, Arctic Crush and Orange Rush — and is available in 20 oz. and 32 oz. sizes.

46 BEVNET MAGAZINE JULY/AUGUST 2014

The drinks are sold at select retailers nationwide. Prices vary by market. Invigorade was launched in March and is rapidly expanding distribution in Southern California, according to the company. The beverage is marketed to triathletes, cyclists, marathoners and other athletes who seek greater endurance. The beverage contains ingredients that help maintain energy, hydration and muscle pH, according to the company. Nth Degree Performance Drink and

Sport Water have recently gained distribution in Gristedes markets in New York and Kings Food Markets in New Jersey. Nth Degree Performance Drink is certified low-glycemic, packed with B vitamins and electrolytes and helps burn fat and extend performance, according to the company. Nth Degree Sport Water has zero calories and contains electrolytes and B vitamins. Watch for Nth Degree samples at sporting events and festivals throughout New York and New Jersey this summer. Greater Than, an electrolyte-infused,

non-GMO coconut water drink, has introduced a new bottle, label, branding and flavor formulations. The new 16 oz. bottle has a contoured shape. The new white label and green logo aim to more clearly showcase the brand. agua enerviva is now available at Fair-

way Market stores and select retailers across the New York tri-state area. Each 20 oz. bottle provides electrolytes and 100 milligrams of caffeine from guarana. The product contains 10 calories per bottle and no artificial flavors, colors or preservatives. agua enerviva is available in five flavors: Tea and Lemonade, Pomegranate Acai, Orange Passion, Kiwi Strawberry and Fruit Punch. GoodOnYa Hydrate launched in San Di-

ego in May. The product uses evaporated Utah sea minerals for electrolytes and is certified organic, verified non-GMO and low in sugar, according to the company. Protein2o has recently secured retail partnerships with Kroger, Hy-Vee, Mari-


ano’s Roundy’s and Vitamin World. The product was created to give consumers a way to stay hydrated while also proving 15 grams of protein and 70 calories per bottle. Protein2o comes in three flavors — Berry Splash, Grape Splash and Lemon Splash — and is infused with a blend of electrolytes. Oohrah! Hydration Drink and Oohrah! Purified Water, launched on May 1, was

developed through one family’s mission to give back one bottle at a time by creating a brand with each flavor representing an honor. Rockin’ It Pink honors our lady warriors, Thunder Cloud, Fightin’ Green and Chargin’ Blue honor those who fight from air, land and sea. Yellow Ribbon honors those we’ve lost and Ragin’ Red honors all Americans. Oohrah! Hydration Drinks contain no artificial coloring, fat, gluten or caffeine and are made with with natural flavors, according to the company. The products include vitamins B5, B6, B12 and C and electrolytes, as well as 15 calories and 3 grams of sugar per 8 oz. serving.

989 On Demand, a beverage with its

functional ingredients stored in a mix-todrink cap, is offering a 3 for $5 promotion at select Acme stores, a subsidiary of Albertsons LLC. Alley Oop, a sports drink marketed by

Youthtopia Beverages, has sponsored a basketball academy in South Florida run by former WNBA player Toccara Williams. Commenting on the partnership, Williams said that Alley Oop is the type of beverage she wants to see her students drink to maintain a healthy lifestyle with nutrition-based goals. Hydro One Beverages announced at the

end of March that it has been awarded a patent for its REV’d line, which features a cinnamon extract that can mitigate problems related to high blood sugar such as diabetes and hyperglycemia, according to the company. Hydro One has also kept busy in adding brand endorsers. In recent months, the company has signed boxer Karl Dargan, singer Lil’ Mo and Jim McCrossin, head trainer of the Philadelphia Flyers.

POWERCOCO, a sports drink that combines coconut water and electrolytes, has gained distribution in Kroger Southwest. The product will be launching in Kroger beverage center sections in Texas and Louisiana locations. In April, POWERCOCO announced that it will also be available in Sprouts Farmers Markets. Golazo, a soccer-themed energy drink company based in Seattle, announced just before the start of the World Cup that it has welcomed Pelé as a global brand ambassador. The partnership entailed a marketing promotion titled ‘King of the Cup’ that offered fans the chance to win a case of Golazo, tickets to rivalry soccer matches and a jersey signed by Pelé. All In Beverage, LLC, the parent

company of A-Game, a cross-functional beverage, announced in February that it has secured a distribution partnership for the beverage with Stop & Shop, a New England grocery chain. The company also announced the sponsorship of #93 Jason White, a NASCAR driver.

JULY/AUGUST 2014 BEVNET MAGAZINE 47


INNOVATION, DISTRIBUTION & MORE at the 2014 Summer Fancy Food Show By Ray Latif

Packed to the walls with an estimated 28,000 attendees and over 2,700 exhibitors, the 2014 Fancy Food Show was the largest event in its history, according to event organizers (and the casual estimation of some on the show floor.) Compared to recent editions, there was certainly an uptick in the number of beverage companies exhibiting at the Jacob Javits Center, with many preferring to utilize the opportunity to showcase their brands in New York and passing on the upcoming Natural Products Expo East, which takes place in Baltimore later this year. And while the show attracted retail buyers and distributors from all parts of the world, it was placement with both local and large retailers where many beverage companies had set their sights. In speaking with most of the more than 80 beverage exhibitors, it was clear that most were aiming to maintain, and in some cases, surpass current momentum in sales and distribution. One such company is Boundary Water Brands (BWB), which markets Joia, a line of mixologist-inspired sodas. The brand launched in New York City recently, enlistingHarney & Sons for distribution throughout the metro region. On Harney trucks, Joia has three other premium CSD brands as stable mates, including Spindrift, Found Beverages and Bruce Cost Ginger Ale. Stafford, quoting a line gleaned from a long career as an advertising executive, noted that while “two’s a conflict, three’s a specialty.”

48 BEVNET MAGAZINE JULY/AUGUST 2014

While Stafford sees Joia gaining consumer pull as a mixer, he explained that the company views soda as a “game you play for the long-term,” and that because the bulk of liquid consumption is about taste and refreshment, Joia has an opportunity to succeed as a “phenomenal tasting and refreshing” option with lower sugar content as compared to traditional soda. His sentiment about the brand seems to have resonance within the specialty foods community: Joia’s Orange, Jasmine & Nutmeg variety took home a sofi award as the most outstanding cold beverage at the show.

As for new distribution of the brand, Stafford told BevNET that Joia was priming for a test in Target, one that he said was currently undefined, and has achieved a number of wins in recent months, having secured placement in three Whole Foods regions — Northern California, Southern California and the Midwest. Joia is also now carried by foodservice giant Sysco, which distributes the brand’s six varieties in Los Angeles.

The company is now preparing for its fourth round of financing, the first to move beyond friends and family, and is “just starting” to meet with institutional investors. And though Joia is not yet profitable (Stafford said that the company would break even with $4-6 million in sales), recent gains in the past six months are getting it closer to that goal. Like Joia, Ito En has been a Fancy Food Show stalwart for some time, and as expected, the Japanese tea company had a new and innovative offering to showcase. Timed with the start of the event, Ito En announced the U.S. launch of its bottled Shincha Green Tea, which it markets as part of the company’s Oi Ocha brand. A limited production beverage, Shincha is made with green tea leaves from the first harvest, ingredients that are “celebrated for its fresh and lively flavor, naturally sweet finish and smooth umami character,” according to the company. Jim Hoagland, who in May was promoted to Chief Operating Officer of Ito En North America, called the product “the Beaujolais Nouveau of tea,” comparing the product to that of the celebrated first vintage of the French wine varietal. He pointed to the vertically integrated structure of Ito En as being critical in being able to produce a bottled Shincha tea, something other brands are not often able to accomplish. Each tea harvest begins on the 88th day after the first day of spring, Ito En


Sr. V.P. of Corporate Relations Rona Tison said, noting that because of the nature of the product, Oi Ocha Shincha Green Tea will have a slightly different taste from year to year. Line-priced at $1.99 per 16.9 oz. bottle, Ito En is testing the beverage in New York via the company’s DSD operation, and the product is being highlighted at Wegmans and will be sold in Costco on the West Coast. While juice in and of itself is not typically viewed as an innovative beverage, Purity Organic’s new line of “superjuices” has taken shelf-stable blends to a premium place on the shelf. The line comes in four varieties made with ingredients often associated with the new wave of coldpressed juices: Beet Apple Ginger Lemon, Kale Coconut Water Apple Spinach, Lemon Agave Ginger and Orange Carrot Turmeric Mango. The fruits, roots and vegetables are sourced from organic farmers along the West Coast and blended into juices that are pasteurized and packaged in 14 oz. bottles. The shelf-stable drinks contain no added sugar and contain 85 percent juice, with the exception of the Lemon Agave Ginger variety, which is made with agave nectar and is 10 percent juice. Launching in midsummer in the Northeast, New York and San Francisco, the new “superjuice” line will be priced at $2.99 per bottle. While consumers are well aware of juice as a liquid to consume, it’s doubtful that many are yet knowledgeable about drinking vinegar. Yes, the beverage has been around for some time, and is a relatively common product in parts of Asia, and yes, it is often lauded as a healthy supplement, but how much education (and, perhaps, leaps of faith) will it take before Americans begin to embrace vinegar as a drink? Dylan Myers, the Operations Manager at Naam Som LLC, which produces Pok Pok Som Drinking Vinegar, is undoubtedly hoping for a relatively short window. First introduced at the critically acclaimed Pok Pok restaurant in Portland, Ore., Pok Pok Som, a drinking vinegar concentrate, launched in bottles in Dec. 2010, with the company introducing a wholesale operation shortly afterwards. Packaged in 16 oz. amber-colored glass bottles with a black screw top, the products come in nine varieties that range from strawberry to thai basil, are shelfstable, and priced at $15 per package.

The brand is well-represented near its home base with distribution in Whole Foods’ Northwest region and is carried chain-wide at The Fresh Market. Myers said that the company ships about one-third of the products directly to its customers, with the remaining going through broadline distributors, including Haddon House, Associated Buyers and Chefs’ Warehouse.

placing it with cane sugar. The drinks are primarily sweetened with monk fruit and contain 10 calories per 12 oz. bottle. White Rock unveiled a revamped label for its line of sodas and seltzers. IQ Juice is planning to launch a new organic shelf-stable line. The company currently markets a refrigerated line of super-premium juices in the metro New York market and will look to introduce the

Myers said that the Pok Pok Som does not make any claims about potential health benefits associated with the beverage, and instead focuses on its use as a digestif and bar mixer. He said that the ultimate goal for the drink is to be viewed as delicious and refreshing, and while attendees of the Fancy Food Show are not your everyday consumers, it was clear by the crowd around Pok Pok’s booth that many were willing to give it shot. In other brand news at the show: Mamma Chia introduced a new line of “clean energy drinks.” Formulated with 90 mg of caffeine sourced from guayusa, hydrated chia seeds, fruit juice and cane sugar, the new “Vitality + Energy” line comes in four SKUs, each packaged in 10 glass bottles. Mamma Chia’s primary line of Vitality beverages is now sold chain-wide in Target. Dr. B’s Tea has been rebranded as Doc’s Tea. The rooibos tea drinks are also now certified organic, with the company removing xylitol as a sweetener and re-

new products at the end of 2014/beginning of 2015. The drinks will be aseptically filled and packaged in 12 oz. plastic bottles, and come with a price point of $2.99-3.49. Jin + Ja introduced the first extension to its line of ginger-based drinks. The new dragonfruit variety is made with the company’s primary blend of ginger cayenne pepper, green tea, mint and lemon. Honest Tea is giving its raspberry tea a wide release. Formerly known as Raspberry Fields and sold exclusively at Whole Foods, the new Radiant Raspberry Tea features the brand’s evolved logo, label, and will be sold nationwide. Spindrift has added a ginger beer to its line of sodas and seltzers made with fresh juice and purées. Each 12 oz. bottle is made with freshly pressed ginger, fresh lemon juice, water and cane sugar, with five pounds of fresh ginger used to make each 24-bottle case. Sipp has extended its line of “sparkling organic” drinks with a lemon flower variety.

JULY/AUGUST 2014 BEVNET MAGAZINE 49


Natural

BEVERAGE GUIDE

JULY/AUGUST 2014 BEVNET MAGAZINE 53


2B Sparkling

ALO Light Refresh 2B Drinks LLC. PACKAGING: 12 oz. Can 80% Less Sugar, All Natural, No Preservatives

AMAZONIA Coconut Water

SPI-West Port Inc.

AMAZONIA BEVS

Amy & Brian Naturals

PACKAGING: 16.9 oz. PET

PACKAGING: 487 mL PET

PACKAGING: 17.5 oz. Can, 10 oz. 6 pack

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Kosher

Aloe Gloe SPI West Port, Inc.

100% pure coconut water, never from concentrate!

Rooibos Tea, Green Tea, White Tea, Black Tea

ALO Exposed Light, Refresh, Bright

ALO Drink

Amy & Brian's Coconut Juice

Ampac Pull Tab

Aquadopa

L.A. Libations

Ampac

Aquadopa

PACKAGING: 500 mL PET, 1.5 L PET

PACKAGING: 15.2 oz. PET, 1 L Tetra Pak

The Ampac Pull Tab for stand-up beverage pouches

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free

Real aloe vera juice and pulp infused drinks

Organic Aloe Water: digestive, immune, skin health

ALO Drink

Aloe H2O

AQUAhydrate

SPI-West Port Inc.

Lily of the Desert

PACKAGING: 16.9 oz. PET, 1.5 L PET

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free

Exposed, Allure, Awaken, Enrich, Comfort

A daily serving of aloe vera in every bottle

ALO Light

Amara Maqui Berry Flavor SPI West Port, Inc.

Amara PACKAGING: 16 oz. RPET

PACKAGING: 500 mL PET

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Kosher, Certified B Corporation

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free Low sugar aloe vera juice and pulp infused drinks

100% raw fruit and electrolyte sports drinks.

54 BEVNET MAGAZINE JULY/AUGUST 2014

AQUAhydrate, Inc. PACKAGING: 1 L PET, 700 mL PET, 500 mL PET ATTRIBUTES: Kosher AQUAhydrate is high-performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. AQUAhydrate’s combination of performance-grade electrolytes added for great taste and a higher pH level of 9+ give you the key elements that restore and balance the body during intense performance and exercise. Push the limits of what your water can do. Perform at the top of your game, no matter what drives you.

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Arriba

Barista Blend Almondmilk

Balance Cleanse

L.A. Libations

Califia Farms

Balance

PACKAGING: 11 oz. Can

PACKAGING: 1 L Tetra Pak

PACKAGING: 1 L PET, 16.9 oz. PET

ATTRIBUTES: Certified Gluten-Free

ATTRIBUTES: Non-GMO Project, Certified Vegan, Kosher

Delicious milkbased horchata energy drink

ARTY Water

Formulated for better steaming, flavor & foam

Beet Juice Pure and Simple The Arty Water Company

Pure Clean Powder

PACKAGING: 8 oz. PET

ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: Certified Gluten-Free, Certified Vegan

Balance Cleanse is a refreshingly nonflavored enhanced water. Combining 4 wild harvested Australian botanicals in American alpine spring water. Replace all the things tour body doesn’t want with purity. Enjoy daily.

Organic Beet Juice. Clean, fresh taste. Mix and Go

World’s first premium artichoke beverage

Bhakti Chai Iced Ready To Drink Chai

Bhakti Chai PACKAGING: 16 oz. Glass ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Fair Trade, Certified B Corporation Bhakti Chai is the only craft-brewed fresh chai on the market - blended with Fair Trade Organic tea, fiery spices, and fresh pressed Organic ginger. Iced Bhakti Chai is a refreshing and invigorating 16 oz. ready-to-drink available in Original, Decaf, Coffee Blend (with cold brewed coffee added,) Semi-Sweet, Almond Blend and a new sugar-free option – Toasted Coconut Almond Blend. Bhakti Chai also offers a concentrate line in both retail quarts and foodservice gallons, as well as a new curated artisan packaged tea line made with their same signature ginger and spice profile: Green Tulsi Chai, Yerba Mate Chai, Fiery Masala Chai, & Rooibos Chai. Bhakti Chai is vegan, gluten-free, contains no preservatives, is made with organic, fair trade, organic, and NonGMO verified ingredients and is a Certified B Corporation. For more information visit http://bhaktichai.com 56 BEVNET MAGAZINE JULY/AUGUST 2014


Beverly Hills 9OH2O Water

BODY WORKS

Beverly Hills Drink Company

BRAGG Vinegar Drinks RELAXZEN PACKAGING: 2.5 oz. PET

PACKAGING: 1 L Glass

TRY OUR SLEEP WELLNESS SPORT PERFORM RELAX

Winner of the World’s Best Water Award 2014

BioVitality Whole Fruit & Vegetable Extracts

Chameleon Cold-Brew RTD

BRAGG Live Food Products

Chameleon Cold-Brew

PACKAGING: 16 oz. Glass

PACKAGING: 10 oz. Glass

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher

6 Delicious, Energizing, Refreshing Apple Cider Vinegar Health Drinks!

Chameleon ColdBrew Black Coffee, Mocha & Vanilla

BRUCE TEA

Chameleon Cold-Brew RTD Splash Beverage Group

Chameleon Cold-Brew PACKAGING: 10 oz. Glass

PACKAGING: 15.2 oz. Glass

ATTRIBUTES: Fair Trade, Kosher

NEW! Tea blends from the journals of Bruce Lee.

Draco Natural Products

Chameleon ColdBrew Horchata, Espresso & Chicory

ATTRIBUTES: Certified USDA Organic, Kosher Draco’s BioVitality tm Whole Fruit & Vegetable Extracts are 100% natural powerhouses of concentrated nutrition, flavor and color for your functional beverage projects. Processed using the whole fruit or vegetable, nutrient dense BioVitality extracts contain up to 50% more valuable phytocompounds than juicing. Extracts are water soluble, carrier free, and are very low in micro plate counts and heavy metals. They are available in liquid or powder form, and as certified organic. Custom formulation to your functional specification is our specialty.

BRUCE TEA

Cheribundi Tart Cherry Juice Splash Beverage Group PACKAGING: 12 oz. Can NEW! Tea blends from the journals of Bruce Lee.

Black Medicine Iced Coffee

Boxed Water Is Better

Black Medicine PACKAGING: 11 oz. Can ATTRIBUTES: Certified GlutenFree, Certified Vegan Exceptionally good ready-to-drink iced coffee 58 BEVNET MAGAZINE JULY/AUGUST 2014

Cheribundi PACKAGING: 32 oz. PET ATTRIBUTES: Kosher PRODUCTS: Tart Cherry Juice Original and Light

Ceres 100% Fruit Juice Blend Chia Vie

Boxed Water

Ceres

L.A. Libations

PACKAGING: 500 mL Elopak

PACKAGING: 330 mL Tetra Pak, 1 L Tetra Pak

PACKAGING: 12 oz. PET

Purified drinking water in a sustainable package

ATTRIBUTES: Kosher New Single Serve Grab & Go. Available in 4 Flavors

ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan Delicious AllNatural Ground Chia Fruit Smoothie


Chimp Food Drinks

COCOZIA

Chimp Food

Epicurex LLC

PACKAGING: 16 oz. PET

PACKAGING: 330 mL Tetra Pak, 500 mL Tetra Pak

Liquid Food in a Bottle! 100% Whole Foods

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Kosher Also with pineapple, chocolate, coffee, mango

Coco Libre Organic Coconut Water and Coco Libre Protein Maverick Brands PACKAGING: 11 oz. Tetra Pak, 1 L Tetra Pak ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher

How did we become one of the world’s most trusted suppliers of botanicals?

Coco Libre Organic - All the Good without the Bad Coco Libre is a line of healthy, certified organic beverages. We started with our Fair Trade Organic Coconut Water – made by harvesting young green coconuts with no added sugars and loaded with 5 electrolytes. Then we created Coco Libre Protein. We took our USDA Certified Organic Coconut Water and we added 20g of rBST Free grass-fed milk protein, delicious natural flavors like Dutch Cocoa and Tahitian Vanilla, 23 Vitamins and Minerals to create the most complete Fair Trade Certified Protein beverage available. We felt it was about time that someone created a drink that is actually Nutritious and Delicious; something that finally tastes as good as it is for you! And we are proud to be the people who did it! None of our Coco Libre offerings have any added sugar, oils, or preservatives.

Natural selection. Specifically, over 100 years of selecting nature’s finest raw materials to develop tailor-made ingredients for your food, beverage and dietary supplement applications.

 BOTANICAL RAW MATERIALS  LEAF TEA AND DECAFFEINATED TEA  FRUIT AND HERBAL INFUSIONS

Coco Libre is all the good without the bad. Organically Nutritious.

 TEA, HERBAL AND FRUIT EXTRACTS

To learn more & find where to buy it near you, visit – www.cocolibreorganic.com.

 ACTIVE PHYTOPHARMACEUTICAL INGREDIENTS

CocoZen Pure Coconut Water Core Power CocoZen Inc.

fairlife, llc

PACKAGING: 11.1 fl oz oz. Tetra Pak

PACKAGING: 11.5 oz. PET

ATTRIBUTES: Certified GlutenFree, Certified Vegan, Kosher

High Protein Natural Milkshake

Pure Coconut Water - not from concentrate

Subscribe to our Botanical Horizons newsletter at martin-bauer-group.us/newsletter

JULY/AUGUST 2014 BEVNET MAGAZINE 59


Crystal Geyser Sparkling Water Dead World Zombie Soda Crystal Geyser Water Company

Caprice Brands LLC

Drink Blocks Naturally Flavored Water Drink Blocks LLC PACKAGING: 4 pk, 24 pk

PACKAGING: 12 oz. Glass, 12 oz. 4-pack carton

PACKAGING: 12 oz. Glass, 18 oz. PET, 1.25 L PET, 2 L PET

All Natural For the Un-Natural

ATTRIBUTES: Kosher Natural, unsweetened and with carbonation.

Currant Affair Currant Juice

DRY Soda

Connecticut Currant LLC PACKAGING: 53 oz. PET, 10.2 oz. PET Currant Affair produces fresh Black Currant juices

DRY Soda PACKAGING: 12 oz. Can ATTRIBUTES: Certified GlutenFree, Kosher Less sweet, all natural, only 04 ingredients

Diabolo All Natural French Sodas

Drink Blocks Naturally Flavored Water...It’s a great tasting Drink for Kids, a Bilingual Toy, a Collectible, and a Fun Way to Learn! Zero calories, Zero sugar, Gluten Free, and an excellent source of Vitamin C, Drink Blocks is sweetened with natural Stevia plant extract and available in a stain free formula. The product is 100% recyclable HDPE, PBA Free, and is targeted to mom’s seeking Better for You alternatives for their kids. New Drink Blocks is even diabetic friendly! The true innovation surrounding Drink Blocks can be found in its patented 8 oz. (237ml) bottle that is connectable, stackable, and collectible so children can build just about anything they can imagine. Each bottle also features licensed characters from the popular animated television series, “Chuggington” (airs on Disney Junior), and offers learning around the alphabet, numbers and words. Drink Blocks is also Bilingual English/Spanish and is available in 3 natural flavors: Apple, Fruit Punch and Orange.

DRY Soda

Efferve Sparkling Lemonade DRY Soda PACKAGING: 12 oz. Glass ATTRIBUTES: Certified GlutenFree, Kosher

Eurobubblies Inc. Authentic Sophisticated Sparkling French Lemonade

Less sweet, all natural, only 04 ingredients

Diabolo Beverages PACKAGING: 16 oz. Can Inspired by the iconic French refreshment “Le Diabolo,” DIABOLO brings you a true and unique alternative to regular sodas, in four delicious, exotic flavor combinations: Dragon Fruit Plum, Blueberry Lemonade, Mint Lemonade and the all new Tangerine Pomegranate. Diabolo French Sodas are All-Natural, with only 30 calories per serving. They also contain no sodium, no HFC’s and are lightly carbonated and enhanced with B vitamins. You can enjoy DIABOLO as much as you want as a guilt-free refreshment, or simply add to your favorite cocktails for a great flavor. Diabolo is available at such fine retailers as Albertsons, BevMo, Raley’s, Basha’s, Bristol Farms, Seafood City, Save-Mart, and Lucky along with many others independent retailers, with more being added monthly. Distribution for Diabolo is available through UNFI, KeHE, Nature’s Best, Unified Grocers, McLane, and many other fine distributors. 60 BEVNET MAGAZINE JULY/AUGUST 2014

Dust Cutter Lemonade Dust Cutter Beverage Company PACKAGING: 16 oz. Can Subtly Sweet Lemonade with Huckleberry Juice

ELITE NATUREL ELITE NATUREL USA LLC PACKAGING: 700 mL Glass ATTRIBUTES: Certified USDA Organic, Kosher, Fair Trade 100% USA ORGANIC NFC COLD PRESSED PURE FRUIT JUICE


Ellis Island Tea

FOCO Pure Coconut Water Ellis Infinity, LLC. PACKAGING: 16 oz. Glass Exotic Hibiscus Tea - A smooth Jamaican Recipe

Golazo - Mango Lime

FOCO

Golazo

PACKAGING: 16.9 oz. Tetra Pak

PACKAGING: 20 oz. PET

ATTRIBUTES: Kosher

ATTRIBUTES: Non-GMO Project, Certified GlutenFree

Single Source. Never from Concentrate.

GoodOnYa Hydrate GoodOnYa Organic PACKAGING: 16.9 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation

Replenishing drink - potassium from coconut water

The ONLY organic, non gmo, low sugar sports drink.

evian Natural Spring Water

FIJI Natural Artesian Water

Danone Waters of America, Inc.

FIJI Water Company LLC

PACKAGING: 330 mL PET, 500 mL PET, 750 mL PET, 1 L PET, 1.5 L PET, 330 mL Glass, 750 mL Glass

PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET ATTRIBUTES: Kosher

ATTRIBUTES: Kosher DISCOVER EARTH’S FINEST WATER

evian Natural Spring Water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.

Over 1,600 miles from the nearest continent, tropical rain slowly filters through volcanic rock gathering the natural minerals and electrolytes that give FIJI Water its signature soft, smooth taste. Protected in an ancient artesian aquifer deep within the earth until it’s bottled at the source under a sealed delivery system, FIJI Water is free from human contact, until you unscrew the cap.

New design now available in 1L to complement 500mL and 330mL formats.

Ficks Cocktail Fortifier

Frostie

Ficks & Co PACKAGING: 8 oz. Glass ATTRIBUTES: NonGMO Project Zing for your drink, strength to rise and shine

GoodBelly Probiotic Drinks Frostie Root Beer Co. LLC PACKAGING: 12 oz. Glass, 12 oz. 4-pack carton, 32 oz. PET, 2 L PET, 12 oz. Can Natural soda made with cane sugar. You'll Love It!

NextFoods Inc. PACKAGING: 32 oz. Tetra Pak, 2.7 oz. 4-pack carton ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Vegan, Kosher GoodHealth starts with a (daily & yummy) GoodBelly

62 BEVNET MAGAZINE JULY/AUGUST 2014

Gravity AQUARAIN DRINKS INC. PACKAGING: 12 oz. PET Apple Cider Vinegar Infused in Natural Juice


Green Gorilla

GuS - Grown-up Soda Vital Juice Co. PACKAGING: 10 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free Green juice with a creamy texture kids love.

Green Planet Spring Water

Utmost Brands, Inc.

High Brew Coffee

PACKAGING: 12 oz. 4-pack carton

PACKAGING: 8 oz. Can

ATTRIBUTES: Kosher

ATTRIBUTES: Fair Trade

Lightly sweetened with real juice; under 98 cal.

Bold & Strong. Better, not Bitter.

Hawaiian Springs Water

Keystone Water Co., LLC

Hawaiian Springs, LLC

PACKAGING: . 5 L RPET

PACKAGING: 330 mL RPET, 500 mL RPET, 750 mL RPET, 1 L RPET, 1.5 L RPET

Pure Artesian Spring Water in a 100% RPET Bottle

High Brew Double Espresso

Hint Water

PACKAGING: 16 oz. PET ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan, Kosher Delicious water with fruit essence, 0 calories.

Hawaii's fresh tasting natural artesian water

GT's Enlightened Kombucha Health-Ade Kombucha Millennium Products, Inc. PACKAGING: 16 oz. Glass ATTRIBUTES: Certified USDA Organic, Kosher Delicately handcrafted culture health beverage.

GURU Organic Energy Drink

Icebox Water PACKAGING: 1 L Elopak, 500 mL Elopak Premium spring water, BPA free and eco-friendly!

Icelandic Glacial spring water Hint, Inc.

ATTRIBUTES: Kosher

Icebox Water

Honest Tea

Icelandic Water Holdings hf PACKAGING: 1.5 L RPET, 1 L RPET, 750 mL RPET, 500 mL RPET, 330 mL RPET ATTRIBUTES: Kosher Natural spring water from pristine & epic Iceland.

ICONIC All Natural Protein

Health-Ade

Honest Tea

PACKAGING: 16 oz. Glass

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade, Kosher

Be Well Nutrition, Inc. PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Kosher Chocolate Truffle, Pure Vanilla Bean

Smooth, perfectly flavored, authentic kombucha.

Heights Honeybush Herbal Tea I AM SKINNY

INVIGORADE Endurance Drink

GURU Beverage Co.

Honey bush Health Ltd.

I AM Products, LLC

INVIGORADE LLC

PACKAGING: 12 + 8 oz. Can

PACKAGING: 11.5 oz. Glass, 1 L Glass

PACKAGING: 3 oz. PET

PACKAGING: 16 oz. PET

Weight loss supplement with proven ingredients.

Formulated to maximize endurance performance.

ATTRIBUTES: Certified USDA Organic, Certified Vegan Good Energy crafted from organic ingredients 64 BEVNET MAGAZINE JULY/AUGUST 2014

Organic, Unsweetened, Caffeine Free, 4 Flavors


T R A N S F O R M WAT E R I N T O W E L L N E S S .

TRANSFORM YOURSELF. ( with the push of a button )

• #1 selling mix-to-drink (MTD) beverage • Sustained growth in grocery and convenience (IRI trackings)

• Best-in-class cap • Intuitive and user-friendly. Just peel, push and shake • Maximum potency (2 to 4 times competing brands) • The only cap with hermetic (airtight) seal • You can see the goodness inside • Wide-mouth bottle delivers better-for-you image •Made with pristine spring water • 110% of 7 essential vitamins

Transform your water into wellness. KARMA CULTURE LLC • 30-A GROVE ST, PITTSFORD NY 14534 • 585.218.0022 • DRINKKARMA.COM


ITO EN Shots

Jay Street Coffee ITO EN(North America) INC.

ITO EN(North America) INC.

PACKAGING: 6.4 oz. Can

PACKAGING: 16.9 oz. PET

Natural deep brewed teasSencha Shot, Oolong Shot

Fresh brewed 100% Arabica beans with milk.

ITO EN- Oi Ocha

Joia All Natural Soda

ITO EN(North America) INC.

Boundary Waters Brands

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz. Glass

ATTRIBUTES: Non-GMO Project

A tantalizing combination of fruits, herbs, spices

Green Tea, Dark Green Tea, Oolong Tea, Jasmine

IZZE Sparkling Juice

Jones Stripped

Juice Squeeze

Just Chill Crystal Geyser Water Company

The Chill Group, Inc. PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Glass, 23.9 oz. Glass

Keep your cool in any situation with Just Chill

70% Juice. All Natural. All Sparkling

Juiceology Green Elements

Just Coco Coconut Water

Daklen Inc.

Just Coco USA LLC

PACKAGING: 15.2 oz. 6 pack

PACKAGING: 1 L Tetra Pak, 11.1 oz. Tetra Pak

ATTRIBUTES: Kosher

ATTRIBUTES: Kosher

All natural no sugar added Fiber Boost Super Juice

JUST COCO is a 100% pure coconut water from Brazil

KeVita Sparkling Probiotic

PepsiCo

Jones Soda

KeVita

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass, 12 oz. 4-pack carton

PACKAGING: 15.2 oz. Glass

Pure fruit juice and a splash of sparkling water

ATTRIBUTES: Kosher

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

Jamaica Hibiscus Tea

Jones is stripping down to the bare essentials to bring you something completely new! Lightly sweetened with a unique blend of just eight natural ingredients, each bottle of Jones Stripped contains only 30 calories with 8 grams of sugar. Naturally refreshing, low in sugar, and available in 6 fun flavors, Jones Stripped has all the attitude you expect from Jones Soda, with less of the rest. The perfect guilty pleasure…without any of the guilt!

Proprietary culture, 4 strains of live probiotics

KOMA Unwind

Zone 8 Beverages, LLC

Bebida Beverage Company

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz. Can

ATTRIBUTES: Certified USDA Organic, Kosher

For relaxation/ sleep needs of the majority public

66 BEVNET MAGAZINE JULY/AUGUST 2014


Komucha Wonder Drink

Lettuce Organic Tea

Liquid I.V. Hydration Powder Little Miracles

Kombucha Wonder Drink

Complex Beverage, LLC

Morning Miracle, LLC

PACKAGING: 8.4 oz. Can

PACKAGING: 16 oz. PET

PACKAGING: 0.85 oz. Sticks/ Sleeves

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Sparkling Fermented Tea

Lettuce Organic Tea, In a class all by itself

KonaRed

Life Juice Splash Beverage Group PACKAGING: 10.5 oz. PET Goodness from the Hawaiian Coffeeberry.

100% Natural Hydration & Recovery Powder

Little Me Tea Life Juice

Big Time Tea

PACKAGING: 12 oz. PET

PACKAGING: 6.75 oz. Tetra Pak

100% raw, cold pressed vegetable juice

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

Lime Blossom - Green Tea

IKore

Jade Monk

PACKAGING: 12 oz. Glass ATTRIBUTES: Fair Trade

PACKAGING: .34 oz. Pouch, 2.04 oz. 6 pack, 4.09 oz. Sticks/ Sleeves

Loaded with probiotics, it's tasty and healthy!

On-the-go powdered matcha green tea packets.

PACKAGING: 11 oz. PET Organic tea & superfood fruit juice blends give a tasty lift

LOVE BIRCH DRINK

Tropical & Grape flavors. Low sugar & tasty!

Kore Kombucha

Little Miracles

LOVE BIRCH, INC PACKAGING: 10.5 oz. Glass ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher BIRCH BASED BEVERAGE

Lotus Elixirs

Lotus Elixirs North America Leaf &Love Organic Lemonade Liovi Probiotic Drink Leaf & Love, Inc. PACKAGING: 6.75 oz. Tetra Pak ATTRIBUTES: Certified USDA Organic A delicious zerosugar and organic kid's beverage. 68 BEVNET MAGAZINE JULY/AUGUST 2014

NuBiome, Inc. Liovi Probiotic Drink is a drinkable yogurt

PACKAGING: 12 oz. Can LOTUS ELIXIRS were created specifically to help the body restore BALANCE. Every cell, organ and system in our body relies on a stable environment to function correctly. Stress is our #1 silent enemy that creates imbalance, zapping your body’s adrenal system and vital energy. Whether it’s physical or emotional stress, our vibrant health depends on the ability of our internal systems to quickly adjust to imbalances and restore natural balance. Lotus Elixirs utilize an ancient “adaptogenic” botanical formula with super-fruits to “Refresh Your Balance.” Live Happy, Healthy and Full of Life! See more at www.lotuselixirs.com


ORGANIC LITTLE MIRACLES

Meaningful drinks to do you good

WINNER

drinklittlemiracles.com

At under 90 calories, Little Miracles organic tea and super fruit juice blends can help you through the day. No matter what you’ve planned.

Available at Sprouts, Bristol Farms and more. Online at Amazon.com


Lumi Juice

Mamma Chia Vitality Beverages

Lumi

Mamma Chia

PACKAGING: 16 oz. PET, 10 oz. PET

PACKAGING: 10 oz. Glass

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation

Have you had your fruit & veggies today? We realize it’s tough! But, don’t worry – we LoveUMeanIt, & we want you to love yourself. So, we cold-press roughly 2 pounds of organic fruits & veggies into every Lumi! To protect the good stuff & maintain that delicious, fresh-squeezed taste, we use high pressure processing instead of heat pasteurization, bringing you more flavor & nutrition. Some like it hot. We like it cold – from our kitchen to yours.

Mamma Chia is the category innovator and creator of the first-to-market chia beverage. Mamma Chia Vitality Beverages are available in 9 tasty flavors including newly added Strawberry Lemonade and Pineapple Coconut. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25 percent of one’s daily fiber, four grams of complete protein and 95 mg of calcium, plus powerful antioxidants and valuable minerals.

Lumi comes in 7 Flavors and is available in 10 & 16 ounce sizes.

Award winning Mamma Chia is a conscious and sustainable company with a mission to share the Magic of Chia and lead in its renaissance by offering delicious, high quality organic chia-based foods and beverages that provide natural vitality.

Visit us at LumiJuice.com, or contact us at Info@Lumijuice.com or 434-979-LUMI for more information. Located in Charlottesville, VA #LumiJuice #LoveUmeanIt

PRODUCTS: Blackberry Hibiscus, Cherry Lime, Coconut Mango, Cranberry Lemonade, Guava Mamma, Pineapple Coconut, Pomegranate Mint, Raspberry Passion and Strawberry Lemonade.

Mamma Chia Vitality + Energy

Mango Lime Caffeinated Drink Mango Lime Electrolyte Drink

Mamma Chia

Golazo

Golazo

PACKAGING: 10 oz. Glass

PACKAGING: 12 oz. Can

PACKAGING: 20 oz. PET

ATTRIBUTES: Non-GMO Project, Certified GlutenFree

ATTRIBUTES: Non-GMO Project, Certified GlutenFree

Natural sustained energy + hydrating electrolytes

Natural potassium from coconut water + quick fuel

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation Mamma Chia, the category innovator and creator of the first-to-market chia beverage, is revolutionizing energy drinks! Enjoy a truly healthy, clean energy line that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa). Mamma Chia Vitality + Energy delivers the benefits of Omega-3s, complete protein, fiber and antioxidants with the pure energy of Guayusa to naturally provide vitality, energy and strength to power your soul’s purpose. Each bottle of Mamma Chia Vitality + Energy offers 2500mg Omega-3s, 4g Complete Protein and 6g of Fiber, along with 90mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, Mamma Chia Vitality + Energy delivers a truly delicious drinking experience! PRODUCTS: Blackberry Blast, Cherry Charge, Grape Power and Raspberry Razz.

70 BEVNET MAGAZINE JULY/AUGUST 2014

Mango Lime Caffeinated Drink Marley's Mellow Mood Golazo PACKAGING: 12 oz. Can ATTRIBUTES: Non-GMO Project, Certified GlutenFree Natural sustained energy + hydrating electrolytes

Marley Beverage Company PACKAGING: 16 oz. Glass, 12 oz. Can ATTRIBUTES: Kosher All natural teas & sodas that promote relaxation


healthy water. healthy planet. healthy sales.

Scared of their tap water, tired of plastic water bottles, shoppers are looking for something new that’s refreshing, environmentally-friendly and safe, for themselves, their families and the planet. Now there is Icebox, new packaging, new source. 2

Clean, crisp, pure natural premium Canadian spring water packaged at source

2

Safe-BPA Free (no chemical leaching)

2

76% less plastic than a PET bottle

2

Compostable and 100% recyclable

2

Supported by national market research, PR, advertising, events, and social media campaign

2

Exciting packaging that fits easily on your shelves as well as in cars, backpacks, and briefcases with resealable lid

2

Good for all ages, every day, everywhere

icebox-water.com /iceboxwater @iceboxwater 800.376.4006

refresh naturally

icebox-water.com


Marley's One Drop

MINOKU Coconut Water

Marley Beverage Company

The Double Cola Company PACKAGING: 350 mL Can, 520 mL Can

PACKAGING: 11 oz. Can ATTRIBUTES: Kosher

ATTRIBUTES: Certified GlutenFree, Kosher

Marley's One Drop Coffee w/premium Jamaican coffee

MARVELUS Sparkling Water

Naked Juice Kale Blazer PepsiCo PACKAGING: 15.2 oz. PET Kale is the king of the garden. And when it’s blended with cucumber, spinach, celery and a pinch of ginger, you get a royal round table of yum. Long live greens. - 20 combined leaves of kale and spinach in every bottle - Excellent source of calcium, potassium, and vitamins A and C per bottle - Only 100 calories per serving No added sugar, no preservatives, non-GMO.

100% pure; made from fresh, young Thai coconuts.

Mrs. Beet

Marvelus Beverage Group

Vital Juice Co. PACKAGING: 10 oz. PET

PACKAGING: 1 L PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

Pure Artesian. Mineral Rich. Uniquely American.

Mrs. Beet has your kid's fruits & veggies covered.

Naked Juice – Chia Cherry Lime & Chia Sweet Peach

Matcha LOVE ITO EN(North America) INC. PACKAGING: 5.2 oz. Can Brewed green tea with 100% Matcha.

PepsiCo PACKAGING: 15.2 oz. PET Introducing our new chia blends - Those chia seeds are there for omega-3s, fiber, calcium, iron and some super-powered pep for when daily crunch time comes around. Each Naked Juice Chia smoothies contains: - Omega-3s - Good source of calcium per bottle No added sugar, no preservatives, non-GMO.

Naturnique Energizing Tea Naturnique Energizing Tea Company PACKAGING: 16 oz. PET Natural Energizing Teas with ginseng and bvitamins

NUWI - Quinoa in a Bottle

Metromint Crystal Geyser Water Company PACKAGING: 16.9 oz. PET Pure Mintwater. No Calories. No Sweeteners

72 BEVNET MAGAZINE JULY/AUGUST 2014

Food For Next Century LLC PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan Blueberry, Banana, Apple, Carrot & Ginger, Tomato


O.N.E.Coconut Water

Onli Hibiscus Pom. Aronia

PepsiCo

Onli Beverages

PACKAGING: 16.9 oz. Tetra Pak

PACKAGING: 12 oz. Glass, 12 oz. 4-pack carton

Pure & Vanilla Chai Sweet, hydrating beverage, with no fat/cholesterol

Organic Me Energize Me True Me Brands LLC PACKAGING: 12 oz. Can

ATTRIBUTES: Certified GlutenFree, Kosher

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free

Premium Sparkling Flavored Water

Obi

Perfect Natural Choice Beverage Company PACKAGING: 12 oz. 4-pack carton A great tasting Herbal Supplement!

100% USDA Organic Function You Can Feel

Organic Lavender Lemonade Organic Pulp Free Orange Juice Pyure O.E.O. L.A. Libations PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan innovative healthy low calorie probiotic soda

Lori's Original Lemonade, LLC

Uncle Matt's Organic

Pyure Brands, LLC.

PACKAGING: 16 oz. Glass

PACKAGING: 59 oz. PET, 12 oz. PET

PACKAGING: 2 oz. Glass, 2 oz. 24 pack

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic, Certified Vegan, Kosher

Organic, infused Lavender and Ginger Lemonade.

Not from concentrate, premium organic orange juice

Purple Stuff

RAAW Juice

Funktional Beverages, Inc.

Raw Foods International, LLC

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. PET

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Kosher

ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan, Kosher

Purple Stuff Relaxation sodas are an alternative for millions of Millennials to mainstream CSD brands. All flavors pour a violet color and have unexpected flashes of aromas and natural lavors. The sodas have a crisp, refreshing, amazingly sublime and robust taste with a harmonious finish. They contain no HFCS and no caffeine. Consumers that want healthier indulgences have discovered the benefits in the dietary change of drinking Purple Stuff in place of regular or diet sodas. The HFCS and caffeine in most sodas have side effects that cause jitters and feelings of anxiety. Eliminating these ingredients has noticeable effects on how people feel. 68% of Purple Stuff drinkers are females between the ages of 13 to 34. Purple Stuff contains as much L-Theanine per serving as a cup of green tea. (L-theanine is the active ingredient in teas that aids in the areas of concentration and relaxation) Purple Stuff is an upscale craft soda with a retro feel and nutritional benefits.

ATTRIBUTES: Certified USDA Organic, Non-GMO Project Organic Energy Shot- Mixed Berry

RAAW Juices are 100% pure fruit and vegetable juice blends that will set your taste buds ablaze. Available in 9 tantalizing varieties, our all natural juice blends are sure to make your mouth water. Creating these show stopping blends doesn’t stop there. Each juice is non-GMO verified, Gluten Free, Vegan, and Kosher. Additionally, we let nature provide the sweet, crisp flavor profiles you have come to love by adding no sugars, no water, no preservatives, and no artificial dyes or flavorings. Each juice is flash pasteurized and cold filled to preserve the freshest taste and ensure each bottle is safe to enjoy for all ages! Visit www.raawfoods.com or follow us on Facebook for more information!

74 BEVNET MAGAZINE JULY/AUGUST 2014


Ralph & Charlies Juice Drink RealBeanz Iced Coffee Ralph & Charlies Beverage Company

RealBeanz LLC

PACKAGING: 18 oz. Glass

ATTRIBUTES: Kosher

RC Multivitamin fruit infusion w/8 grams of fiber

All natural RTD iced coffee with vitamins & herbs.

PACKAGING: 9.5 oz. Glass

Rooibee Roo

Runa Clean Energy Drinks Rooibee Red Tea Company PACKAGING: 8 oz. PET ATTRIBUTES: Certified USDA Organic, Certified B Corporation Cherry, orange and mango rooibos tea for kids

Raw & Organic Kombucha LIVE Kombucha Soda PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade Real Soda Taste from Raw Kombucha. Taste Matters!

resource Natural Spring Water Rumble Supershake Nestle Waters North America PACKAGING: 700 mL RPET, 1 L RPET 100% spring water-bottle with 50% recycled plastic

Runa PACKAGING: 14 oz. Glass, 8.4 oz. Can, 1.13 oz. Pouch ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher, Certified B Corporation Naturally packed with caffeine and antioxidants

Scheckter's OrganicEnergy

Rumble PACKAGING: 355 mL Can ATTRIBUTES: Certified GlutenFree, Kosher A nutrient rich, high quality protein beverage

Scheckter's Organic Beverages PACKAGING: 8.4 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade 100% Natural, Organic and Great Tasting!

JULY/AUGUST 2014 BEVNET MAGAZINE 75


SEVA Pure Maple Water

Stur Water Enhancer

SEVA Maple Water Inc. PACKAGING: 330 mL Tetra Pak, 1 L Tetra Pak ATTRIBUTES: Certified USDA Organic

Suja Elements

Stur

Suja Juice

PACKAGING: 1.4 oz. Drops

PACKAGING: 12 oz. PET

ATTRIBUTES: Non-GMO Project, Kosher

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

0 sugar, 0 calories, 100% Vitamin C.

Suja Classic Juice

SIPP eco beverage co. PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Kosher Layering of fruits & herbs, lightly carbonated

Summit Spring Water, Inc. PACKAGING: .5 L PET, .7 L PET, 1.0 L PET, 1.5 L PET Maine Spring Water

20¢ per bottle donated to Suja's Cause Collective

SEVA 100% Pure Maple Water

Sipp Sparkling Organics

Summit Spring Spring Water

Suja Essentials

Super Tasty Beet Juice

Suja Juice

Suja Juice

Love Beets

PACKAGING: 16 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 8.5 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher

Made with 100% natural beet juice!

Cold-Pressured for best taste & nutritional impact

Delicious functional refreshment for all

Something Natural Sparkling Water

Syfo Original Seltzer and Naturally Flavored Sparkling Waters Universal Beverages, Inc. PACKAGING: 10 oz. Glass, 1 L PET, 2 L PET ATTRIBUTES: Kosher

Something Natural, LLC PACKAGING: 11 oz. Glass ATTRIBUTES: Non-GMO Project, Certified Gluten-Free Premium flavored Sparkling Waters infused with all natural flavors and ingredients. Packaged in a rare cobalt blue glass bottle. Quickly growing as the #1 natural alternative in the exploding flavored sparkling water segment. Varieties: - Blueberry Lemon - Black Cherry - Strawberry Peach - Raspberry Key lime - Pink Grapefruit

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Syfo Original Seltzer and Naturally Flavored Sparkling Waters are exceptionally pure, refreshingly bubbly, and deliciously healthy. The clean, crisp taste and long lasting effervescence can be attributed to our unique, multi-step water purification process which includes Reverse Osmosis. Our non-GMO, all-natural fruit oil flavorings are expressly made PG free and BVO free. Since it has no sodium, sugar, artificial sweeteners, flavors, colors or preservatives, Syfo is the perfect zero-calorie, natural thirst quencher. Certified Kosher by the Orthodox Union, Syfo is competitively priced, naturally delicious, authentically healthy, and made in our gluten-free facility under exacting standards. No wonder Syfo Original is the most popular seltzer in the Southeast where it has been sold since 1949. Delicious alone or blended with other beverages, the bubbly purity of Syfo is enjoyed for health, hydration, and ultimate refreshment.


TalkingRain Sparkling Water

TEAS’ TEA

TEAS' TEA Latte

TalkingRain Beverage Company

ITO EN (North America) INC. PACKAGING: 16.9 fl oz. PET

PACKAGING: 16.9 oz. PET, 16.9 oz. 6 pack, 2 L PET

Chai Latte, Black Tea Latte, Matcha Latte

ATTRIBUTES: Kosher Lightly Flavored Sparkling Mountain Spring Water.

TapouT Performance Splash Beverage Group PACKAGING: 16 oz. PET 3-in-1 Advanced Performance Drink.

ITO EN (North America) INC. PACKAGING: 16.9 oz. PET Award-winning line of premium brewed green teas. All natural and authentically brewed from meticulously sources whole green tea leaves. Purest of all teas, TEAS’ TEA is made with a proprietary brewing filtration system to reduce the sediment giving it a clean and refreshing taste. This clarity gives the true taste of the tea.

Tejava Premium Iced Tea

TEAS’ TEA is conveniently packaged in lightweight eco-friendly PET bottles(BPA Free) and is a distinct leader in the ready-to-drink tea industry with the lightest gauge bottle. Products: Unsweetened (Green Tea, Jasmine Green, Green White, Rose Green, Lemongrass Green, Mint Green, Golden Oolong)

Crystal Geyser Water Company PACKAGING: 12 oz. Glass, 1 L Glass, 16.9 oz. PET ATTRIBUTES: Kosher All Natural. Never Sweetened. Boldly Smooth.

Now available in DECAF & Sweetened (Green Tea and Jasmine Green)

NE

11 . 2 W fl. S I Z E oz !

100% PURE C O C O N U T WAT E R

Single S ource. N ever From C oncent rate. 6 Ref reshing Flavor s. Distributor inquiries welcome. Contact info@focopure.com or Donna Bimbo at (973) 449-4896. www.focopure.com

JULY/AUGUST 2014 BEVNET MAGAZINE 77


Thirsty Buddha Coconut Water TropiKing Aloe Vera Juice Thirsty Buddha

Eastland Food Corp.

PACKAGING: 520 mL Can

PACKAGING: 16.9 oz. PET, 50.7 oz. PET

All natural coconut water. Not from concentrate.

Titan Tea

All natural juice drink in 5 refreshing flavors

True Nopal Cactus Water Titan Tea

True Me Brands LLC

PACKAGING: 16 oz. PET

PACKAGING: 1 L Tetra Pak

ATTRIBUTES: Certified GlutenFree, Fair Trade, Kosher

ATTRIBUTES: Certified GlutenFree, Certified Vegan, Kosher

Functional tea with ribose and electrolytes.

TONGO Coconut Water

100% All Natural True Nopal Cactus Water

Unity Vibration Kombucha

TONGO LLC PACKAGING: 16 oz. PET

Unity Vibration Living Kombucha Tea LLC

Refreshing taste. 70% Coconut Water! 3 Flavors.

PACKAGING: 750 mL Glass, 12 oz. Glass

UPLOAD Healthy Drinks Globek USA PACKAGING: 375 mL PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher UPLOAD is the first vitamin-enhanced tea and juice blend with all-natural extracts from South American rainforests. We combined the power of nature with love for life to create our amazing award-winning healthy drinks. Positive sensations with great taste: UPLOAD! Revitalize Naturally with UPLOAD exclusive recipes: UPLOAD SETUP: Cranberry+Pomegranate+Blackberry with Cupuaçu & Red Tea UPLOAD START: Strawberry+Açaí+Acerola with Guarana &Red Tea UPLOAD EXCEL: Raspberry+White Grape+Pear with Camu-camu, Mint & White Tea UPLOAD RENEW: Tangerine with Ginseng & Yerba Mate UPLOAD ALIGN: Passion Fruit with Chamomile, Sweet Fennel & Lemon Balm UPLOAD RESET: Pineapple+Lychee with Green Coffee, Ginger & White Tea Rich in Premium Vitamins by DSM and with Zero Sugar Added, UPLOAD Healthy Drinks contain only 20 Calories per Bottle. Real healthy ingredients, real natural taste…almost surreal. Beverage innovation just got a new meaning. Contact Us: 1.888.727.8128 – usa@upbev.com

UrbanZen Tea - Aloe Mango

Vintage Sparkling Water

UrbanZen Tea Inc.

Cott Beverages Inc.

PACKAGING: 500 mL PET

PACKAGING: 12 oz. Can

4 whole leaf green teas. 2 green tea aloe flavours

ATTRIBUTES: Kosher Two ingredients: Sparkling water,natural flavor

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade Living, Raw, Authentic. 9 Flavors.

Untapped All Natural Energy Vintage Seltzer Water

Towne Club Towne Club Bottling Co.

Untapped Energy, LLC

Cott Beverages Inc.

PACKAGING: 16 oz. Glass

PACKAGING: 2.5 oz. PET

PACKAGING: 1 L PET, 12 oz. Can

All Natural Soda Made with Cane Sugar

ATTRIBUTES: Kosher

ATTRIBUTES: Kosher

Delicious All Natural Energy Shots (12 pack)

Naturally Flavored, Calorie Free Seltzer Water

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Vita Coco Cafe Vita Coco PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Kosher Coconut Water, Espresso & a Splash of Low Fat Milk


Our Season Never Ends Milne Fruit Products is a global leader in growing, harvesting and processing Concord grape juices, concentrates, purees and extract powders. For almost 60 years, Milne has been known for delivering outstanding grape and color.

Advantage: Concord Grape Rich in vitamin C and K and polyphenols Now offering Concord Grape Puree NFC organic juices and purees For more information about Milne’s Concord grape products, visit milnefruit.com or contact Milne at 509.786.2611 or info@milnefruit.com.


Vital Almond w/Carrot

Vital Beet

Vuka Energy Drinks

WTRMLN WTR

Vital Juice Co.

Vital Juice Co.

Vuka LLC

World Waters

PACKAGING: 10 oz. PET

PACKAGING: 16 oz. PET, 10 oz. PET

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

Energy for the activities that fill your life

ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan, Kosher

Delicious Vital Carrot blended w/ our almond milk.

A smooth combination of beet, carrot, and orange.

Vital Almond w/Citrus

Vital Greens

Watermelon Water. High electrolytes. Low sugar.

Wai Koko Coconut Water

Vital Juice Co.

Vital Juice Co.

PACKAGING: 10 oz. PET

PACKAGING: 16 oz. PET, 10 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

A refreshingly tangy and creamy citrus blend.

Nutrient-dense, low-calorie green juice.

XingTea Mango Green Tea

Wai Koko Beverage Co

Xing Beverage LLC

PACKAGING: 8.5 oz. 24 pack

PACKAGING: 23.5 oz. Can, 16 oz. PET, 12 oz. Can

100% Pure, Kona Mocha, Island Citrus, Lemon Lime

ATTRIBUTES: Kosher Natural Tea (Cane Sugar) 13 Teas & 4 Juice drinks

VOSS Sparkling Artesian Water Whistler Glacial Spring Water VOSS of Norway ASA

Zenify

Whistler Water

Phi Drinks, Inc

PACKAGING: 375 mL Glass, 800 mL Glass

PACKAGING: 350mL, 500mL, 1L, 1.5L Biodegradable PET Bottle

PACKAGING: 12 oz. Can

Fine bubbles and low mineral composition.

ATTRIBUTES: Non-GMO Project, Kosher

ATTRIBUTES: Kosher All-Natural Stress Relief Drink

Canada’s premium bottled water.

VOSS Still Artesian Water VOSS of Norway ASA PACKAGING: 330 mL PET, 500 mL PET, 850 mL PET, 375 mL Glass, 800 mL Glass Lowest TDS for a refreshing clean taste.

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WTRMLN LMN

Zevia Zero Calorie Soda World Waters

Zevia, LLC

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. Can, 12 oz. Glass, 16 oz. Can

ATTRIBUTES: Non-GMO Project, Certified GlutenFree, Certified Vegan, Kosher Watermelon Lemon. High electrolytes. Low sugar.

ATTRIBUTES: Certified Vegan, Kosher Zero Calorie, Naturally Sweetened Soda


WWW.AQ WWW.AQUAHYDRATE.COM W. W.AQ UAHYDRATE. AT COM ATE. @ AQUAHYDRATE /AQUAHYDRATE


A. Holliday & Company Inc.

In business for over 39 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

Ampac Pull Tab

The Ampac Pull Tab for stand-up beverage pouches

AZPACK Bottling & Canning

Berlin Packaging

FULLY AUTOMATED BOTTLING & CANNING LINES, STATE-OF-THE-ART 240,000 SQF FACILITY, 400,000-BOTTLE DAILY CAPACITY, SHELF-STABLE, HIGH-ACID BEVERAGES, 1 MILLION CAN DAILY CAPACITY, TUNNEL PASTEURIZED, HOT FILL OR COLD FILL PRESERVED, SIZES 5.5 OZ, 7.5 OZ, 8 OZ, 8.4 OZ, 12 OZ, 12 OZ SLEEK & 16 OZ.

Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

Affinity Creative Group

AR Metallizing

Barrington Nutritionals

BevForce

We are a strategic, full service design agency focusing in the beverage industry. We start each project by deeply understanding the consumer of your products, the personality of your brand and what you as the brand owner need to accomplish great results. Imagine what we can create together.

AR Metallizing is a metallized paper manufacturer. Metallized paper is a sustainable alternative to foil or film and is used in the production of functional, cosmetic, labeling and promotional packaging products for major brands. Industries included are food, beverage, and consumer packaging goods.

Barrington Nutritionals is a wellrespected international distributor of choice for high-quality, science based ingredients. We provide a high-level of product expertise & are dedicated to customer service, efficiency & integrity. We partner with superior manufacturers & supply topnotch ingredients.

BevForce is a boutique recruiting agency that specializes in hiring strategies and organizational design for beverage companies. Services include: executive recruiting, interim executive-level placement, board of director assembly and a specialized beverage industry job board.

AIBMR Life Sciences, Inc.

Avista Technologies, Inc.

Bay Cities

Bioenergy LIfe Science, Inc.

AIBMR is an industry leader in natural products research and consulting, putting science behind natural products. AIBMR can assist your company with GRAS Self-determinations, FDA GRAS Notifications, FDA NDI Notifications, Toxicological Safety Studies, Regulatory Compliance.

Avista Technologies is a globally recognized and trusted supplier of water treatment chemicals and expert process support for membrane systems including reverse osmosis (RO), MF/UF and MMF systems. Avista optimizes RO systems using high performance products, laboratory services and analytical tools.

Bay Cities delivers concept to completions as a turnkey solutions provider. We are a direct manufacturer specializing in point of purchase displays, retail packaging, industrial packaging, in-store signage, and digital printing. We provide services from cold-sealing to packout and fulfillment.

Bioenergy Life Science manufactures Bioenergy Ribose, the only FDA GRAS-affirmed and patent-protected ribose. With scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used to improve the nutritional profile and benefit claims in leading functional foods and beverages.

AMCO Products Company

Aviva Pharmaceuticals Ltd

Beck Flavors

Chemi Nutra

AMCO Products Company has been serving the bottling industry for over 55 years. We offer complete solutions for your package change needs. From quality change parts to compatible capping chucks, we are your source for the highest quality parts and service with the least downtime. Call us today.

Dimethyl Dicarbonat (DMDC) is a colorless liquid and is used as a beverage preservative.

Beck Flavors is a leader in Natural Flavor innovation and creativity. We’re a full-service flavor company specializing in the creation of leading Natural Flavor concepts and applications. We’re at the forefront of consumer trends in the natural foods industry. We are your partner in Natural Flavors.

Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

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FOR MORE INFORMATION: industrialsales@pomwonderful.com or 310.966.5800.

©2014 POM Wonderful LLC. All rights reserved. POM, POM Wonderful and the accompanying logos are registered trademarks of POM Wonderful LLC. PI10572

Want to offer your customers something truly W∂ nderful? Add 100% pomegranate concentrate from the largest grower and processor of pomegranates in the world: P∂M®. We use only Wonderful variety pomegranates from our own California orchards to ensure consistent quality, complete traceability, and the highest standards of color and taste you’d expect from the pomegranate experts. So go with the leader. And make your products even more W∂ nderful.

FOR MORE INFORMATION: industrialsales@pomwonderful.com or 310.966.5800.

©2014 POM Wonderful LLC. All rights reserved. POM, POM Wonderful and the accompanying logos are registered trademarks of POM Wonderful LLC. PI11224

Our pomegranate concentrate makes everything W∂ nderful.


Citromax Flavors

Flavor Producers

Gotham Brand Managers

Innovative Food Processors, inc. (IFP)

Citromax is one of the world's premier growers of lemons and producers of oils and juices. Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. Our companies are behind a delicious array of today's iconic flavors in beverages, dairy, bakery and confection.

Flavor Producers is a leading global manufacturer of premium quality conventional and certified organic flavors along with our NEW line of essences, extracts and natural emulsions. Your partner in flavor development.

Gotham Brand Managers, an independent; sales, marketing, sampling and merchandising team for select snack and beverage brands in the NYC area. We are not your typical broker or consulting group; our experienced team works hard every day selling, merchandising and managing the brands we represent.

IFP develops & manufactures powdered beverages, sports nutrition products & medical foods with high value ingredients. Particle engineering services include agglomeration & encapsulation. Versatile packaging solutions available including stick pouches. NSF registered GMP for Dietary Supplements.

Closure Systems International

Fort Dearborn Company

Hidell International

Invento Americas,LLC

Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally.

Decorative label solutions…we’ve got you covered. Create impactful shelf appeal for your beverage products with Fort Dearborn’s innovative label solutions. We offer a variety of label, printing and material options to effectively decorate any size and shape container. Contact us today.

For over four decades, Hidell International [HI] has provided innovative consulting solutions to issues facing the bottled water and beverage industry. HI has grown revenue, improved efficiencies, and increased the bottom line for Clients. It has a proven history of advanced nutritional products.

Clear Plastic (PET) beverage cans. New technology patented in 100 countries designed to seam on lids. Virtual 'drop-in' to any standard aluminum can filling line. Available in 12 oz.,16 oz. and 10.5 oz. Sleek. Custom sizes and shapes available. Cans are pre-labeled. For Carbonated, cold fill drinks.

DWS Printing Associates

Franklin Baker, Inc.

IMS - Identification Multi Solutions Inc.

iTi Tropicals, Inc.

DWS is a complete label and packaging printer, for all your branding needs, including Cut-&-Stacked and P/S labels with an award winning in-house graphic design team. Family owned for 4 generations, DWS provides personal service, outstanding quality and unique product diversity... all under one roof

Franklin Baker is a world-class manufacturer of coconut products for over 100 years. We are ISO 9001:2000, ISO 22000:2005, BRC, Kosher and Halal certified. We offer coconut water, coconut water concentrate, and all other coconut products. We can fulfill a variety of bulk and retail package sizes.

360° project management The IMS team will manage your Shrink Sleeve Label projects from strategic design to application, and guarantee success for your most complex projects.

iTi is an importer that believes in more than shipping tropicals to the food manufacturing industry. For over 25 years, we have been introducing the food world to new and exciting fruits and most recently to a ground breaking coconut water concentrate.

FISA- Flavor Infusion International SA

Glover Capital, Inc.

Ingredion

Lily of the Desert

Is your flavor partner focused 100% on beverages? For over 30 years, FISA’s sole focus on beverages has provided our clients with unmatched expertise when it comes to formulation, packaging and processing. Not just another flavor house… we are Formulating a Flavorful Future™

Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Ingredion has a broad portfolio of clean label nutritional ingredients, emulsifiers, texturizers and sweeteners that allow natural beverage producers to improve their products and enhance nutritional content while maintaining a consumer-friendly ingredient label.

Lily of the Desert is a privately held manufacturer of branded and private label nutritional and dietary supplement liquid and powder products located in Dallas/Fort Worth. Capabilities include: R&D Center, Thermal Processing, 6 liquid bottling lines, Analytical Chemistry, Micro Lab, QA/QC Center

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American spring water gently enhanced with Australian botanicals All natural and Non-Flavored

        


Martin Bauer Inc.

New Westgate Glass Packaging

Performance Packaging of Nevada, LLC

Rexam

The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements. Safe, high quality products you can trust.

New Westgate Glass is a familyowned, boutique company specializing in sourcing glass packaging for the spirits, wine, food and non-alcoholic beverage industries. We source from top Chinese and European manufacturers providing our customers access to high quality products at competitive prices.

Your Single Source Packaging Solution. Shrink Sleeves, Stand-up Pouch, Fitments, Closures, Labels, Roll stock, Lidding, Cartons. Wide range of filling & line equipment. Turnkey services & customization available. GFSI, ISO & BRC certified manufacturing facilities. Global network and experience.

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and business partners to some of the world's most famous and successful consumer brands. We have 55 plants in 20 countries and employ 8,000 people.

METABRAND CORP

Northwest Naturals

Phoenix Packaging

Sensient Flavors

Strategic planning, raising Cap ital,formulation,sourcing,supply chain,operations. The expertise to insure success. Marketing,branding,pac kaging,distribution,sales. World class experts become your world class team. Supporting sustainable,natural,orga nic,fair trade products. "Co-creating" brands.

Northwest Naturals is recognized as one of the industry leaders in the production of specialty blended, all natural, fruit juice concentrates, WONF concentrates and frozen dairy-style bases, essences, and other valueadded fruit products. Let us help you turn ordinary into extraordinary.

Phoenix Packaging is a custom packaging design firm with over 33 years of experience specializing in glass, plastic, ceramic, and metal packaging. Our capabilities include bottles, jars, cans, vials, caps, corks, sprays, and much more.

Sensient Flavors offers value-added flavor systems that bring life to products. With industry-leading expertise in the beverage market, we provide comprehensive solutions that meet and exceed your beverage development challenges and requirements.

Natreron Inc

Overnight Labels, Inc

Prinova

Signature Springs LLC

Natreon researches, manufactures and markets Ayurveda ingredients backed by patents, clinical studies and standardization of active compounds. Sensoril ashwagandha, Capros Indian Gooseberry, PrimaVie shilajit, Crominex3+ chromium and AyuFlex are all respected Natreon brands.

Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!

Prinova is the leading supplier of high-quality, complete ingredient, flavor and blending solutions, complimented by superior market knowledge and exceptional customer service. Our team of application and technical experts help develop, improve, and enhance the taste and function of your products.

Signature Springs LLC is a full scale high speed bottling facility that bottles at the source of its natural spring water source. We specialize in co-packing, and have a fully automated Cold Filled Bottling Line. We specialize in Flavoured Waters, Green tea's, Black Tea's, and Electrolyte Waters.

Naturex Inc.

packagingarts, Inc.

Pyure Brands, LLC.

Southeast Bottling & Beverage

Naturex manufactures natural ingredients that add value to beverage products by improving their organoleptic characteristics, such as color, flavor, taste, and texture, while adding to their functional and nutritional properties, and extending their shelf life.

The team at packagingarts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience.

Not all stevia is created equally. Pyure Brands prides itself on offering a premium line of both natural & organic stevia extracts and blends as well USDA Organic Certified, Non-GMO Verified Erythritol. No matter your unique application, Pyure Brands has a solution that will fit your formulation.

Formerly Tampa Bay CoPack- Tolling & Turnkey Mfg of Beverages. 3 lines, 2 oz-64 oz Filling. Hot/Cold Fill, 31,000 Gallon Tank Capacity, 76,000 SF New Facility, Top Notch Mgmt, GMP, Organic, Kosher, Dietary Supplements, Functional Beverages, Sports Drinks & Juice

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Our new bottle highlights our curves

... and your bottom line!

Let’s talk Skinny! sales@skinnynutritional.com

Natural Flavors Antioxidants

Supports Metabolism Electrolytes

0 Calories

0 Sugar

0 Sodium


Steviva Ingredients

Tate & Lyle

Virginia Dare

Steviva Ingredients, Inc. is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

Tate & Lyle is a global provider of distinctive, high-quality ingredients and solutions to the food, beverage and other industries. Our ingredients and solutions add taste, texture, nutrition and functionality to products used or consumed by millions of people every day.

Our beverage laboratory staff is knowledgeable of all types of beverage applications. The staff welcomes the opportunity to match a classic flavor, or to create the newest and trendiest flavors. We have an excellent selection of the quality flavors, and masking systems from natural to organic.

Synergy Flavors, Inc

The Bricktown Group

Voicebox Creative

Driven to capture nature’s true flavors, each step in our proprietary process for Synergy Pure™ is structured to help boost our essences and extracts’ natural appeal. Synergy Pure Essences & Extracts specialize in tea, coffee, herbs, vegetables, sweet browns and botanicals for natural beverages.

The Bricktown Group is a leading food, beverage and nutraceutical consulting firm, led by Consumer Packaged Goods and Public Company veteran Eric Skae. The firm is focused on working collaboratively with our clients to deliver financial, operational and strategic results.

Large enough to deliver successful results for global leaders yet flexible and nimble enough to help category disrupters break through, our seasoned team combines design leadership, diverse branding and creativity to leverage across strategic brand identity and innovative packaging systems.

Taiyo International

Tree Top, Inc.

WINGTAB LLC

Taiyo is a leading manufacturer of functional ingredients for beverages. Taiyo focuses on the development of innovative ingredients, derived from natural sources, to further develop the body’s ability to protect and manage one’s health. Brands include Sunphenon, Sunfiber, Suntheanine and SunAmla.

Tree Top processes virtually every fruit under the sun into high-quality, value-added products, which include fruit powders, frozen fruit, specialty fruit juice concentrates, fruit purées, fruit preps, dried apples, and bulk apple sauce. More Fruits, More Forms, More Possibilities.

NEW! WingTab™ can pull tabs. Make your beverage fly off store shelves. Add color logos or promos, top and bottom. Great for contests or branding. Easier to open, impossible to ignore! Watch the video on our website, request a free sample, then ask your can supplier how to get WingTab for your cans.

Taiyo International, Inc.

Universal Pasteurization

Focus on giving your beverage a clear advantage with Suntheaine. Taiyo's patented form of L-theanine, Suntheanine, improves focus, attention and clarity while reducing the negative effects of caffeine. Suntheanine, is supported by clinical research, international patents and consumer recognition.

High Pressure Processing (HPP) provides 5 log pathogen reduction, greatly extends shelf life and protects flavor and nutritional properties of raw juice. Universal is the industry's leading HPP outsourcing company providing you with security, flexibility and redundancy.

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SUSTAINABILITY ENERGIZED BY Need Tunnel Pasteurization or Hot Fill? Use Velcorin® Technology instead. Velcorin® offers flexibility in packaging types and allows you to produce sensitive products on your existing fillers. Velcorin® Technology also replaces Tunnel Pasteurization and Hot Fill. Velcorin® Technology uses less energy and reduces the need for high levels of PET allowing you to produce products that support sustainability efforts. Velcorin® is an antimicrobial control agent used in many non-alcoholic beverages and wine. Gentle on flavour, tough on germs.

CONTACT MICHAEL TURPIN Phone: +1.817.357.5851 Email: michael.turpin@lanxess.com www.us.lanxess.com www.velcorin.com


COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

2B Drinks LLC.

Larry Trachtenbroit

1940 Deer Park Ave

Deer park

NY

11729

866-506-8237

2bdrinks.com

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

teacoff.com

Affinity Creative Group

Ed Rice

1125 Walnut Ave

Mare Island

CA

94592

707-558-0744

affinitycreative.com

AIBMR Life Sciences, Inc.

John R Endres

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

Amara

Greg Connolly

2625 Alcatraz Ave. STE #135

Berkeley

CA

94705

530-570-2646

drinkamara.com

AMAZONIA Bevs

Ed Newman

501 Brickell Key Drive

Miami

FL

33131

609-213-4300

AMCO Products Company

Brett Hurst

501 Phoenix

Fort Smith

AR

72916

800-648-1032

amcoprod.com

Ampac

Millie Nu単o

12025 Tricon Road

Cincinnati

OH

45246

800-527-2557

ampaconline.com

Amy & Brian Naturals

David Hollister

3109 Grand Avenue #488

Miami

FL

33133

305-938-0600

amyandbriannaturals.com

Aquadopa

Dr. Andrew Hemmen

2951 N. Swan

Tucson

AZ

85712

520-882-6262

Aquadopa.com

AQUAhydrate, Inc.

CA

Aquarain Drinks Inc.

Ron Freedman

7625 Maple Lawn Boulevard

Fulton

MD

20759

301-880-4081

gravitybev.com

AR Metallizing

Rick Maksian

24 National Drive

Franklin

MA

02038

508-541-7728

armetallizing.com

Avista Technologies, Inc.

Cheddy Tobias

140 Bosstick Blvd.

San Marcos

CA

92069

760-744-0536

avistatech.com

Aviva Pharmaceuticals Ltd

Mason Yuan

1378 Lu Jia Bang Rd.

Shanghai

SHG

2000011

+86(21)61353236

avivapharma.com

AZPACK Bottling & Canning

Jessica Colledge

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com

Balance

Martin Chalk

39 West 32nd St

New York

NY

10001

212-564-0878

drinkbalance.com BarringtonNutritionals.com

Barrington Nutritionals

500 Mamaroneck Avenue

Harrison

NY

10528

800-684-2436

Bay Cities

Rachel Aelion-Moss

5138 Industry Ave

Pico Rivera

CA

90660

562-948-3751

bay-cities.com

Be Well Nutrition, Inc.

Billy Bosch

1441 Canal St.

New Orleans

LA

70112

504-598-5225

drinkiconic.com

Bebida Beverage Company

Brian Weber

125 F Trade Court

Mooresville

NC

28115

704-660-0226

Beck Flavors

Marshall Howard

4710 Interstate Drive

Cincinnati

OH

45246

404-694-5751

BeckFlavors.net

Berlin Packaging

Jeremy Lagomarsino

525 W Monroe Street

Chicago

IL

60661

312-869-7550

berlinpackaging.com

Beverly Hills Drink Company

Jon Gluck

Beverly Drive

Beverly Hills

CA

90210

310-788-9021

beverlywater.com

BevForce

Sean Conner

6 Harrison Street, 6th Floor

New York

NY

10013

212-966-2417

bevforce.com

Bhakti Chai

Allison Salvati

939 Pearl Street

Boulder

CO

80302

303-484-8770

bhaktichai.com

Big Time Tea

Howard Kamienski

930 New Hope Road

Lawrenceville

GA

30045

561-573-9739

littlemetea.com

Bioenergy LIfe Science, Inc.

Mark Johnson

13840 Johnson Street NE

Minneapolis

MN

55304

763-746-3944

bioenergyribose.com

Black Medicine

Chris Bukowinski

910 81st Ave

Oakland

CA

94621

510-636-1350

blackmedicine.com

Boundary Waters Brands

Carleton Johnson

3440 Belt Line Blvd #206

Minneapolis

MN

55416

612-308-2056

joialife.com

Boxed Water

Robert Baird

135 Manufacturers Dr.

Holland

MI

49424

616-990-3560

boxedwaterisbetter.com

BRAGG Live Food Products

Michael Launer

199 Winchester Canyon Rd.

Santa Barbara

CA

93117

805-968-1020

BraggACV.com

Califia Farms

Tim Pisarski

1095 E Green St

Pasadena

CA

91106

626-204-0830

califiafarms.com

Caprice Brands LLC

Paul Burke

6400 E. Eight Mile

Detroit

MI

48234

989-745-1284

Ceres

Zac Shein

7270 Woodbine Ave.

Markham

ON

L3R 4B9

305-984-5795

ceresjuices.com

Chameleon Cold-Brew

Chris Campbell

PO Box 4518

Austin

TX

78765

512-323-0345

chameleoncoldbrew.com

Chemi Nutra

Chase Hagerman

4463 White Bear Pkwy.

White Bear Lake

MN

55110

866-907-0400

cheminutra.com

Cheribundi

Sarah Theis

2060 Broadway

Boulder

CO

80302

303-909-6510

cheribundi.com

Chimp Food

Scott Joseph

7777B Davie Road Ext

Hollywood

FL

33024

754-263-2550

ChimpFood.com

Citromax Flavors

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

Closure Systems International

Dana Austin

7702 Woodland Drive

Indianapolis

IN

46278

317-390-5000

csiclosures.com

CocoZen Inc.

Daniel Lonergan

250 West 39th St.

New York

NY

10018

917 691 5540

cocozen.com

Complex Beverage, LLC

Eddy Antoine

8875 Hidden River Pkwy

Tampa

FL

33637

813-367-2366

complexbeverage.com

Connecticut Currant LLC

Allyn Brown

50 N W Corner Rd

Preston

CT

06365

860-889-3766

ctcurrant.com

Cott Beverages Inc.

Keith Mohler

5519 W. Idlewild Ave.

Tampa

FL

33634

813-313-1896

Crystal Geyser Water Company

Steve Weller

15700 Oliver St.

Moreno Valley,

CA

92555

951-243-5375

crystalgeyser.com

Daklen Inc.

Felipe Davila

5900 Wilshire Blvd

Los Angeles

CA

90036

310-869-0227

purejuiceology.com

Danone Waters of America, Inc.

100 Hillside Avenue

White Plains

NY

10605

Diabolo Beverages

Jon Pevehouse

PO Box 56869

Sherman Oaks

CA

91413

714-702-4967

drinkdiabolo.com

Draco Natural Products

Jerry Wu

539 Parrott Street

San Jose

CA

95112

408-287-7871

draconatural.com

90 BEVNET MAGAZINE JULY/AUGUST 2014

evian.com


COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

Drink Blocks LLC

Bob Weiss

27762 Antonio Pkwy #L1-474

Ladera Ranch

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

CA

92694

949-373-0580

drinkblocks.com

DRY Soda

Charlie McHugh

410 1st Ave S

Seattle

WA

98104

206-669-7286

DRYSoda.com

Dust Cutter Beverage Company

Eric Green

PO Box 4008

Jackson

WY

83001

800-296-1942

dustcutter.com

DWS Printing Associates

Andy Staib

89 North Industry Ct

Deer Park

NY

11729

631-667-6666

dwsprinting.com

Eastland Food Corp.

Ann Keochinda

8305 Stayton Drive

Jessup

MD

20794

410-381-0710

eastlandfood.com

ELITE Naturel USA LLC

Ali Susman

44 Mound St.

Lindenhurst

NY

11757

631-455 7357

elitenaturel.com

Ellis Infinity, LLC.

Nailah Ellis-Brown

1545 Clay Street

Detroit

MI

48211

313-570-0840

ellisislandtea.com

Epicurex LLC

Jurgis S Plikaitis

2035 NE 151 St

North Miami Beach

FL

33162

786-522-1424

epicurex.com

Eurobubblies Inc.

Christian Clerc

58 Union St.

Ashland

MA

01721

508-881-9900

fairlife, llc

Sara Reed

1001 W. Adams

Chicago

IL

60607

512-736-2621

corepower.com

Ficks & Co

Matt McDonald

Bush Street

San Francisco

CA

94115

303-875-9296

ficksdrink.com

FIJI Water Company LLC

11444 W. Olympic Blvd., 2nd Floor

Los Angeles

CA

90064

877-426-3454

fijiwater.com

FISA Flavor Infusion International SA

Mark Webster

332 Forest Avenue

Laguna Beach

CA

92651

949-715-5595

flavorinfusion.com

Flavor Producers

Janet Guzman

28350 W. Witherspoon Pkwy

Valencia

CA

91355

661-257-3400

flavorproducers.com

FOCO

Donna Bimbo

1247 Grand Street

Brooklyn

NY

11211

973-449-4896

golocoforfoco.com

Food For Next Century LLC

Mario del Valle

111 Worth Street. #7W

New York

NY

10013

786-853-8032

nuwi.us

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-357-9500

Franklin Baker, Inc.

John Slade

60 Germantown Court

Cordova

TN

38018

901-881-6681

franklinbaker.com

Frostie Root Beer Co. LLC

Tim Dabish

6400 E. Eight Mile

Detroit

MI

48234

313-892-3000

towneclub.com

Funktional Beverages, Inc.

Darrell Duchesneau

17413 FM 2920

Tomball

TX

77377

281-224-1865

mypurplestuff.com

Globek USA

Guilherme Golombek

40 SW 13TH ST

Miami

FL

33130

888-727-8128

upbev.com

Glover Capital, Inc.

Marion B. Glover

229 Peachtree St., NE

Atlanta

GA

30303

404-523-2921

Golazo

Golazo Inc

1534 First Ave So. #200

Seattle

WA

98134

206-682-4625

GoodOnYa Organic

Kristen Buchanan

1051-A South Coast Hwy

Encinitas

CA

92024

858-344-1605

goodonyaorganic.com

Gotham Brand Managers

Trent Moffat

Westchester Ave

White Plains

NY

10601

877-931-3030

gothambrands.com

GURU Beverage Co.

Ray

67 West Street #401

Brooklyn

NY

11222

718-389-4878

guruenergy.com

Hawaiian Springs, LLC

Clint Welker

3375 Koapaka St

Honolulu

HI

96819

808-483-0520

hawaiianspringswater.com

Health-Ade

Vanessa Dew

3347 Motor Ave.

Los Angeles

CA

90034

818-425-0714

health-ade.com

Hidell International

Henry "Bob" Hidell

195 Whiting St.

Hinghamn

MA

02043

781-749-8040

hidellinternational

High Brew Coffee

Ron Bryant

PO Box 41057

Austin

TX

78704

512-853-9696

highbrewcoffee.com

Hint, Inc.

Kara Goldin

2124 Union St.

San Francisco

CA

94123

415-513-4050

drinkhint.com

Honest Tea

Joanna Seiden

4827 Bethesda Ave

Bethesda

MD

20814

301-652-3556

Honey bush Health Ltd.

Auburn Ivey

1569 Portesuello Ave.

Santa Barbara

CA

93105

310-985-0006

honeybushhealth.com

I AM Products, LLC

Eric Schnell

3775 Park Avenue

Edison

NJ

08820

888-206-1455

thinkiam.com

Icebox Water

Robert Emmons

84 Main Street

Cold Spring Harbor

NY

11724

800-376-4006

icebox-water.com

Icelandic Water Holdings hf

Kerry Hitchcock

3816 Main St.

Culver City

CA

90232

424-201-6800

icelandicglacial.com

IKore

Curtis Shimmin

497 Highway 99 N.

Eugene

OR

97402

503-810-5464

korekombucha.com

IMS Identification Multi Solutions Inc.

Theresa Jeanne Sykes

5, Aspen Court

Newtown

PA

18940

215-816-8217

imsinc.ca

Ingredion

Luis Ferrey

5 Westbrook Corporate Center

Westchester

IL

60154

708-551-2521

sp.ingredion.us/Bev

Innovative Food Processors, Inc. (IFP)

Becky Johnson

2125 Airport Drive

Faribault

MN

55021

800-997-4437

ifpinc.biz

Invento Americas,LLC

Bill Brandell

7 East Bijou Street

Colorado Springs

CO

80903

630-800-9744

inventoamericas.com

INVIGORADE LLC

Daniel Morad

1317 Loma Drive

Hermosa Beach

CA

90254

424-265-9776

INVIGORADE.com

iTi Tropicals, Inc.

Philippe Aubry

30 Gordon Ave.

Lawrenceville

NJ

08648

609-987-0550

ititropicals.com

ITO EN (North America) INC.

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

NY

11201

619-433-4240

itoen.com

Jade Monk

Derek Pippin

PO Box 301838

Austin

TX

78703

512-992-5378

jademonk.com

Jones Soda

Chad Kennedy

1000 1st Ave S

Seattle

WA

98134

206-624-3357

Jonessoda.com

Just Coco USA LLC

Cristina Lanao-Rossel

201 S. Biscayne Boulevard

Miami

FL

33131

305-458-3924

justcoco.com

KeVita

Bill Lange

2220 Celsius Ave

Oxnard

CA

93053

805-256-3056

KeVita.com

Keystone Water Co., LLC

Sam Blythe

1512 US 27 S

Lake Placid

FL

33852

678-691-3640

greenplanetbeverages.com

Kombucha Wonder Drink

Bryan Summers

PO Box 4244

Portland

OR

97208

503-224-7331

92 BEVNET MAGAZINE JULY/AUGUST 2014


COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

L.A. Libations

Dino Sarti

80 W. Sierra Madre Blvd.

Sierra Madre

CA

91024

626-380-6592

WEB SITE

Leaf & Love, Inc.

Amy DiBianca

3940 Laurel Canyon Blvd. Ste.256

Studio City

CA

91604

844-567-LOVE

leafandlove.com

Life Juice

Ety Salamone

PO Box 5

Westtown

NY

10998

877-33-JUICE

lifejuiceshop.com

Lily of the Desert

Matthew Speanburg

1990 Lakepointe Drive

Lewisville

TX

75057

Little Miracles

Laura Sauls

LIVE Kombucha Soda

Alicia Ward

4020 South Industrial Drive

Austin

TX

Lori's Original Lemonade, LLC

Lori Volk

4474 Market Street #502

Ventura

Lotus Elixirs North America

Scott P Strader

75950 Alta Mira Dr

Indian Wells

Love Beets

George Shropshire

One International Plaza, Suite 550

LOVE BIRCH, Inc

Steve

Lumi

Hillary Lewis

Mamma Chia Marley Beverage Company

214-244-9990

drinkaloeh2o.com

310-272-6600

drinklittlemiracles.com

78744

512-888-9959

livekombuchasoda.com

CA

93003

805-640-6565

LorisOriginalLemonade.com

CA

92210

888-702-5584

lotuselixirs.com

Philadelphia

PA

19113

856-457-6951

lovebeets.com

PO Box 1327

Camarillo

CA

93011

800-787-2147

LOVEBIRCH.com

1822 Broadway St.

Charlottesville

VA

22902

434-422-0458

LumiJuice.com

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

MammaChia.com

Matthew Shiffman

27777 Franklin Road

Southfield

MI

48034

248-952-7820

drinkmarley.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

Marvelus Beverage Group

Lawren Moody

1701 NE 42nd Ave

Ocala

FL

34470

352-438-1101

marveluswater.com

Maverick Brands

John Slee

2400 Wyandotte St

Mountain View

CA

94043

805-284-6636

cocolibreorganic.com

METABRAND Corp.

Eric Schnell

3775 Park Avenue, Suite 1

Edison

NJ

08820

888-611-5573

metabrandcorp.com

Millennium Products, Inc.

GT Dave

PO Box 2352

Beverly Hills

CA

90213

877-735-8423

gtskombucha.com

Morning Miracle, LLC

Hayden Fulstone

1112 Lomita Blvd.

Harbor City

CA

90710

805-705-8478

liquid-iv.com

Natreron Inc

Rick Kaiser

2D Janine Place

New Brunswick

NJ

08901

732-296-1080

natreoninc.com

Natural Choice Beverage Company

Mike Pennisi

3941 Park Dr., 20-213

El Dorado Hills

CA

95762

916-251-0030

NCBeverages.com

Naturex Inc.

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-440-5000

naturex.com

CA

JULY/AUGUST 2014 BEVNET MAGAZINE 93


COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

Naturnique Energizing Tea Company

Lisa Ngo

349 East Main Street

Alhambra

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

CA

91801

626-975-0426

naturnique.com

Nestle Waters North America

Joe Wiggetman

900 Long Ridge Road

New Westgate Glass Packaging

Ron Chang

3 Columbus Circle

Stamford

CT

06902

203-629-7702

New York

NY

10019

917-575-5254

newwestgateglass.com

NextFoods Inc.

Todd Beckman

PO Box 17460

Northwest Naturals

Mike Marquand

11805 N Creek Pkwy S., Ste A-104

Boulder

CO

80308

303-443-3631

GoodBelly.com

Bothell

WA

98011

425-881-2200

NuBiome, Inc.

Brian Lue

northwestnaturals.com

P.O. Box 60087

Palo Alto

CA

94306

855-786-7234

liovi.com

Onli Beverages Overnight Labels, Inc

Kyle Watson

2090 Palm Beach Lakes Blvd Ste 701

West Palm Beach

FL

33409

954-638-9617

onlibeverages.com

Lindsay Quinn

151-15 West Industry Court

Deer Park

NY

11729

631-242-4240

overnightlabels.com

packagingarts, Inc.

David Miller

700 Walnut Ave

Mare Island

CA

94592

707-562-2787

packagingarts.com

PepsiCo

Anthony Burel

1333 S. Mayflower Ave

Monrovia

CA

91016

626-873-2671

Performance Packaging of NV, LLC

Sales

6430 Medical Center St.

Las Vegas

NV

89148

702-240-3457

pplv.co

Phi Drinks, Inc

Adam Rosenfeld

1855 Industrial St.

Los Angeles

CA

90021

213-415-1811

zenifydrinks.com

Phoenix Packaging

Greg Illson

2530 Rue Lapierre

Montreal

QC

H8N 2W9

514-487-6660

phoenixpackaging.com

Prinova

Claire Peters

285 E. Fullerton Ave.

Carol Stream

IL

60188

630-868-0395

prinovausa.com

Pure Clean Powder

PO Box 193

Talent

OR

97540

541-690-9937

purecleanpowder.com

Pyure Brands, LLC.

Philip Coggins

2277 Trade Center Way

Naples

FL

34109

305-509-5096

pyuresweet.com

Ralph & Charlies Beverage Co.

Paul Catalano

169 Gardner Ave

Brooklyn

NY

11237

718-821-7200

Raw Foods International, LLC

Paul Gregg

2050 Coral Way

Miami

FL

33145

305-856-1991

raaw.com

RealBeanz LLC

Jenna Burke

75 Huntington St.

Brooklyn

NY

11231

513-226-1233

realbeanz.com

RELAXZEN

Fred Rudy

1998 Coney Island Avenue

Brooklyn

NY

11223

718-907-9800

BODYWORKS.com

Rexam

Carol Huston

8770 W Bryn Mawr Ave

Chicago

IL

60631

773-399-3365

rexam.com

Rooibee Red Tea Company

Heather Howell

1102 Lyndon Lane

Louisville

KY

40222

502-749-0800

RooibeeRedTea.com

Rumble

James McQueen

24 Duncan St.

Toronto

ON

M5V 2B8

778-316-3851

drinkrumble.com

Runa

Dan MacCombie

33 Flatbush Ave

Brooklyn

NY

11217

800-485-3803

Scheckter's Organic Beverages

Mark Cook

4460 Crescent St

Stroudsburg

PA

18360

570-234-0094

Sensient Flavors

Teresa Olah

5115 Sedge Blvd.

Hoffman Estates

IL

60192

847-755-5300

SensientFlavors.com

SEVA Maple Water Inc.

Franco Amantea

1500 MontĂŠe Champagne

Laval

QC

H7X 3Z8

604-710-8171

drinkseva.com

Signature Springs LLC

Mark R. Hill

22 Spring Water Blvd.

Brandonville

PA

17967

443-417-1669

signaturesprings.com

SIPP eco beverage co.

Carly Mitchell

1725 Conestoga Rd.

Chester Springs

PA

19425

610-827-9900

Something Natural LLC

Randy

321 West 2nd street

South Boston

MA

02127

617-315-7169

drinksomethingnatural.com

Southeast Bottling & Beverage

Jayne Sebastian

14530 Citrus Country Dr

Dade City

FL

33523

352-567-2200

southeast-bottling.com

SPI West Port, Inc.

Brian Choi

377 Swift Ave.

South San Francisco

CA

94080

800-223-4438

alodrink.com

SPI-Westport Inc.

Jack Barque

377 Swift Avenue

South San Francisco

CA

94080

800-223-4438

alodrink.com

Splash Beverage Group

Lee Brody

One E. Broward St.

Ft. Lauderdale

FL

33301

412-607-1060

Steviva Ingredients

Thomas King

725 NW Flanders St., Suite 402

Portland

OR

97209

310-455-9876

stevivaingredients.com

Stur

Neel Premkumar

236 Price Court

West New York

NJ

07093

312-576-0032

sturdrinks.com

Suja Juice

Heather MacNeil

8380 Camino Santa Fe

San Diego

CA

92121

858-381-4310

sujajuice.com

Summit Spring Water, Inc.

N. Bryan Pullen

PO Box 480

Harrison

ME

04040

207-583-2286

summitspring.com

Synergy Flavors, Inc

Amanda Meersman

1500 Synergy Drive

Wauconda

IL

60084

847-487-1011

synergytaste.com

Taiyo International

Scott Smith

5960 Golden Hills Drive

Minneapolis

MN

55416

763-398-3003

taiyointernational.com

Taiyo International, Inc.

Scott Smith

5960 Golden Hills Drive

Minneapolis

MN

55416

763-398-3003

suntheanine.com

TalkingRain Beverage Company

Drew Simons

PO Box 549

Preston

WA

98050

425-222-4900

Tate & Lyle

Amy Lauer

5450 Prairie Stone Parkway

Hoffman Estates

IL

60192

847-396-7500

tateandlyle.com

The Arty Water Company

Kevin Kian

2182 DuPont Drive

Newport Beach

CA

92612

888-251-2151

artywater.com

The Bricktown Group

Eric Skae

348 Rt. 9W

Palisades

NY

10964

845-597-5313

bricktowngroup.com

The Chill Group, Inc.

Russell Fager

PO Box 780

Venice

CA

90294

855-552-4455

DrinkJustChill.com

The Double Cola Company

Larry Butler

537 Market Street

Chattanooga

TN

37402

423-598-2678

EnjoyMinoku.com

Thirsty Buddha

Mark Cigos

9600 Rue Meilleur #932

Montreal

QC

H2N2E3

514-975-0211

drinkthirstybuddha.com

Titan Tea

John Gagliardi

1 Little West 12th

New York

NY

10014

800-832-5025

titantea.com

TONGO LLC

Paul Tecker

155 N. Riverview Dr.

Anaheim

CA

92808

760-231-0806

drinktongo.com

94 BEVNET MAGAZINE JULY/AUGUST 2014


COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Towne Club Bottling Co.

Tim Dabish

6400 E. Eight Mile

Detroit

MI

48234

313-892-3000

towneclub.com

Tree Top, Inc.

Jeannie Swedberg

220 East Second Street

Selah

WA

98942

800-367-6571

treetopingredients.com

True Me Brands LLC

Tom Zummo

14850 N. Scottsdale Rd #295

Scottsdale

AZ

85254

480-207-6655

truenopal.com

Uncle Matt's Organic

Glen Garrity

PO Box 120187

Clermont

FL

34712

352-394-8737

unclematts.com

Unity Vibration Living Kombucha Tea LLC

Tarek Kanaan

93 Ecorse Road

Ypsilanti

MI

48198

734-277-4063

unityvibrationkombucha.com

Universal Beverages, Inc.

Cathy Crossan

PO Box 448

Ponte Vedra Beach

FL

32004

904-280-7795

syfobeverages.com

Universal Pasteurization

Mark Fleck

1601 Pioneers Blvd

Lincoln

NE

68502

402-430-8886

universalpasteurization.com

Untapped Energy, LLC

Kenneth Newman

740 Van Houten Avenue

Franklin Lakes

NJ

07417

201-485-7670

UntappedE.com

UrbanZen Tea Inc.

John Palacios

6355 Danville Road

Mississauga

ON

L5T 2L4

416-893-4888

urbanzentea.com

Utmost Brands, Inc.

Steve Hersh

424 East 57th Street

New York

NY

10022

212-355-7454

drinkgus.com

Virginia Dare

Anton Angelich

882 Third Ave.

Brooklyn

NY

11232

718-788-1776

virginiadare.com

Vita Coco

Vita Coco

38 west 21st street

new york

NY

10010

212-206-0763

vitacoco.com

Vital Juice Co.

Jina Wye

1519 Elliott Ave. W.

Seattle

WA

98119

917-767-0513

vitaljuice.com

Voicebox Creative

Zalihe Aliriza

250 Sutter Street

San Francisco

CA

94108

415-674-3208

voiceboxcreative.com

VOSS of Norway ASA

236 W 30th St. 12th Floor

New York

NY

10001

212-995-2255

vosswater.com

Vuka LLC

Alexia Bregman

990 Highland

Solana Beach

CA

92075

858-369-5801

vuka.com

Wai Koko Beverage Co

Rohn Boyd

PO Box 820

Kilauea

HI

96754

808-826-6500

drinkwaikoko.com

Whistler Water

Bruce Gemmell

P.O. Box 1400

Whistler

BC

V0N 1B0

604-606-1903

whistlerwater.com

WINGTAB LLC

Chris Schorre

717 Brownlee Circle

Austin

TX

78703

512-731-1520

TheWingTab.com

World Waters

Jody Levy

609 Greenwich Street

New York

NY

10014

212-905-2391

wtrmlnwtr.com

Xing Beverage LLC

Tom LeBon

1700 E 68th ave

Denver

CO

80229

303-994-2152

Zevia, LLC

Paddy Spence

10200 Culver Blvd

Culver City

CA

90232

855-GO-ZEVIA

zevia.com

Zone 8 Beverages, LLC

Chris Megenbier

One Tower Lane

Oakbrook Terrace

IL

60181

855-966-3800

drinkzone8.com

Try Our Full Line of Fruit & Vegetable Juice Drinks GREAT TASTING JUICES YOU CAN ENJOY EVERY DAY. TRY ALL 12 FLAVORS!

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VISIT US ONLINE AT RALPHANDCHARLIES.COM

JULY/AUGUST 2014 BEVNET MAGAZINE 95


PROMO PARADE

Promotions, events and specials for the industry

SKYY Vodka and Freedom to Marry Raise a Toast to Marriage SKYY Vodka the numberone premium vodka made in America, and Freedom to Marry, the sole national organization dedicated to winning marriage nationwide, have partnered on Toast To Marriage, a national campaign

to draw together communities to increase visibility and raise funds to support public education programs in places where same-sex couples are currently excluded from marrying. The campaign launched in Atlanta, Ga. and through

August, SKYY Vodka and Freedom to Marry will host a series of fundraising events in Atlanta, Fort Lauderdale, Philadelphia, Columbus, Chicago, New Orleans, Houston, Phoenix, San Diego, Los Angeles and San Francisco.

At each event, renowned photographers will take iconic portraits of couples toasting in support of marriage equality. Photos will be available at www.toasttomarriage.com.

Brewers Association Announces the Release of American Sour Beers Book American-brewed sour beers have become one of the most exciting segments of today’s brewing scene, with craft brewers and homebrewers alike adapting traditional European techniques to create some of the world’s most distinctive and experimental styles. Brewers Publications announced the release of American Sour Beers: Innovative Techniques for Mixed Fermentations, by Michael Tonsmeire, which provides a comprehensive and dynamic account of American sour beer making for brewers of all levels. American Sour Beers details the wide array of processes and ingredients in American sour beer productions, with instructional advice every step of the way. Inspiration and practical applications for both

96 BEVNET MAGAZINE JULY/AUGUST 2014

rudimentary and advanced brewers are provided by some of the country’s best known sour beer brewers, including Russian River, Jolly Pumpkin and The Lost Abbey. Tonsmeire is an award-winning home-

brewer and beer judge, but has also written about sour beers for various magazines. He most recently developed the recipes and grew microbes for the sour beer program at San Diego’s Modern Times Brewery.


Jack Daniel Cooperage Celebrates Grand Opening On July 7, Alabama Governor Robert Bentley, state economic development officials and Brown-Forman/Jack Daniel’s officials celebrated the grand opening of the Jack Daniel Cooperage in Trinity, Alabama. The brand new facility, located at the Mallard Fox West Industrial Complex, will employ 200-plus workers when fully operational. The cooperage produces the solid American white oak barrels that are toasted and charred for maturing Jack Daniel’s Tennessee Whiskey, the No. 1-selling whiskey brand in the world that’s enjoyed in more than 160 countries. Jack Daniel’s Tennessee Whiskey is made using the

finest grains, pure, iron-free spring water, charcoal mellowed and matured in new American oak barrels. Jeff Arnett, Master Distiller for Jack Daniel’s, said the barrel is responsible for all the color of Jack Daniel’s Tennessee Whiskey and more than half of its flavor and character. The cooperage is currently producing approximately 400 barrels per day and expects that number to rise to around 700 barrels in the coming weeks. Wood for the barrels comes from the company’s stave mills in Stevenson, Ala., and Clifton, Tenn., both of which are in close proximity to the distillery in Lynchburg, Tenn.

JULY/AUGUST 2014 BEVNET MAGAZINE 97


The 1975 and Tired Pony Headline Bushmills Live 2014 Global stars including The 1975 and Gary Lightbody and Peter Buck’s supergroup Tired Pony came together along with friends of BUSHMILLS to complete an unforgettable day

at ‘Bushmills Live 2014’ - the festival of handcrafted whiskey and music that took place at the Old Bushmills Distillery on Ireland’s north coast. Artists performed a series

of small gigs in centuries-old buildings at the Old Bushmills Distillery where the art of whiskey-making is practiced every day. The intimate festival on

Ireland’s north coast was attended by 700 music and whiskey fans from around the world, including countries as far-flung as the US, Bulgaria, Portugal and Russia.

Gotham Brand Managers Uses Former Ice Cream Truck for Sampling, Promotions in NYC Gotham Brand Managers kicks off summer with a new sampling vehicle to help build the brands it represents, with focused sampling throughout the NYC market. It’s a “new” vehicle, if you consider a fully renovated 1973 Good Humor Ice Cream truck actually new. The sampling truck will be used for visibility, trial and to build the brand awareness everyone is looking for. Unlike the regular services Gotham offers as an independent sales, merchandising and

98 BEVNET MAGAZINE JULY/AUGUST 2014

sampling team for a few select snack and beverage companies, the mobile sampling truck is being used one brand at a time for better focus and the ability to create a quick buzz in the market. The Ice Cream truck debuted this month wrapped with Little Miracles artwork, staffed with Gotham sampling specialists and loaded with cold Little Miracles samples. Targeted sampling areas include, Manhattan, Brooklyn, weekend events in the Hamptons and other summer hot spots.


NON GMO

Project VERIFIED

nongmoproject.org


BevNET Magazine July/August 2014  

The July/August 2014 issue of BevNET Magazine.

BevNET Magazine July/August 2014  

The July/August 2014 issue of BevNET Magazine.