Promo Parade Promotions, events & specials for the industry
Perrier Launches “District Perrier,” An Innovative Digital Campaign Perrier Sparkling Natural Mineral Water has introduced consumers to its bolder, quirkier side by transporting them to District Perrier, a party destination that can be experienced digitally and in-store at leading retailers nationwide. Taking cues from illustrious nightlife districts around the world, District Perrier is part fantasy, part reality, featuring an original content hub on Tumblr as well as a creative retail
marketing strategy. Consumers can explore District Perrier on Tumblr at tumblr.districtperrier.com through the eyes of their hostess, the Perrier Madame. Featured content includes: • Mixology videos with District Perrierinspired cocktails • DJ playlists • Style and destination guides for District Perrier, as well as other cultural hot spots
• A serialized immersive audio narrative created in collaboration with celebrated playwright Pia Wilson Perrier will utilize mobile marketing apps such as Blippar, a mobile augmented reality and image recognition platform, and iBotta, which features District Perrier games to redeem rewards to drive in-store engagement. These apps will give shoppers the opportunity to experiment with the product.
Hangar 24 Announces Details for 2015 AirFest Hangar 24 Charities will bring world-class aviation and a day of family fun to the Redlands Municipal Airport for the third year in a row on Saturday, May 16. This year’s AirFest and Anniversary Celebration will bring a huge range of aviators, vintage aircraft, and musical acts to the city. A Kid’s Zone will feature family-friendly attractions for young children, and a huge variety of food vendors will be
NBA All-Star Russell Westbrook is the New Face of Mtn Dew Kickstart PepsiCo recently announced a multi-year partnership with basketball star Russell Westbrook, who will be a brand ambassador of Mtn Dew Kickstart. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the Mtn Dew’s first national partnership with a pro basketball player and will tip off an entirely new extension of the Mtn Dew Kickstart “It All Starts with a Kick” campaign. The partnership officially kicked off in New York City and features a new TV commercial starring Westbrook and his friends.
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on-site serving up dozens of different types of festival fare. Volunteers at the event will receive free entry to the event, a unique volunteer T-shirt, and an invitation to a volunteer party later in the year. Sponsorship information has also been updated for 2015. Hangar 24 Charities is expecting to bring at least 15,000 people to the Redlands Airport for the single-day event.
The event also celebrates Hangar 24 Craft Brewery’s seventh year of brewing, and the brewery will release a 7th anniversary beer at AirFest on draught and in limited edition bottles. At least 35 different Hangar 24 beers from throughout the years will be available to attendees, allowing guests to take a trip back through seven years of locally brewed beer.