Bevscape replacement for consumers looking for an on-the-go and highly nutritious offering.
Best Product Revamp: Hint Fizz Hint’s decision to take its carbonated line out of glass and into plastic was a timely decision. Amid a boom in consumption of sparkling water products, it’s now positioned to take advantage of growing demand for such zero-calorie drinks. Combined with its new “unsoda” positioning, it gives the brand far greater opportunity for growth in grocery and convenience channels.
Best Mix, Concentrate or Powder: Pok Pok Som Drinking Vinegar Drinking vinegar is certainly a category on the bleeding edge, with products gently nudging their way into natural and specialty retailers amid an uptick in consumer education and awareness for the drink. Packaged in clear, apothecary-style bottles, this concentrate is marketed as a digestif and bar mixer. While drinking vinegar may still be years away from becoming a mainstream offering, Pok Pok Som has positioned itself to be well ahead of the curve.
Best Enhanced Water: Koa For a product that does not label, market or promote itself as “water,” one might ask why BevNET has chosen Koa as its Best Enhanced Water of 2014. The answer is simple: for us, Koa, a clear-colored, plantbased beverage made from a blend of nine fruit and vegetable juices, is supremely fit for an enhanced water category that in recent years has lacked true and definable innovation. Using a proprietary production process, Koa retains the liquid, vitamins and nutrients from its raw ingredients, leaving out color, sugar and calories. While marketed as a juicebased product, the brand is often placed on the same shelf as nutrition-rich waters and offers a take so unique and different, we’re compelled to look... and drink.
Best Packaging Design: WTRMLN WTR Packaged in a 12 oz. slim PET bottle, WTRMLN WTR’s redand green-colored label offers consumers an appealing and palate-whetting design that, for us, screams “summertime refreshment” and makes the product quickly and easily identifiable as watermelon juice.
Best Packaging Innovation: Coconut Cartel ® Changing the World of Vitamins
Organic B-Complex
Certified Organic & All Natural
Organic Guava, Lemon and Holy Basil extracts
2014 is a first for BevNET in that we’re awarding a beverage in which the liquid never leaves its original package. Coconut Cartel is simply a Malayan Dwarf coconut that aside from laser etching of the company’s logo, is unadulterated in the most literal sense. By maintaining the coconut water in its original shell, consumers are privy to a smooth and full-bodied flavor and unique drinking experience that feels more appealing any other package available.
Best Marketing Campaign: Share a Coke Earlier this year, Coca-Cola removed its logo from labels of select 20 oz. bottles of Coke, Diet Coke and Coke Zero. In place of the logo, Coke added first names and monikers (written in the wellknown Coke font) that are popular among millennials and young people (i.e. Jeff, Sarah, “Bestie”). The cola giant encouraged buyers and recipients of the drinks to post images of the beverages on social media using the hashtag #ShareaCoke. The program, which delivered a much-needed spike in sales and expanded volume share for Coca-Cola, will be reintroduced and expanded in 2015; by any estimation, it’s a smart move.
Best Non-Carbonated Beverage: Bai 5 Bai5’s taste has typically popped better than any five-calorie product we’ve encountered. The push into tea and lemonade in its Tanzania www.orgenfamily.com | info@orgenetics.com | 714-990-0900
12 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE