WHO WE ARE
MARIO A. CAREY
PRESIDENT & CEO
Mario Carey is the President and CEO of Better Homes and Gardens MCR Group. Carey is recognized as one of The Bahamas’ most respected real estate professionals and has attained the designations of Broker/ Appraiser, former Vice President of Bahamas Real Estate Association (BREA), Certified International Property Specialist (CIPS), Certified Residential Specialist (CRS) and Certified Luxury Home Marketing Specialist (CLHMS). Carey holds the record of selling the largest beachfront property of $21 million (vacant land) in The Bahamas. He has also been the Top Producer of real estate transactions in Ocean Club Estates, since 1999. With over 30 years of sales experience, Carey founded MCR in 2008, and now employs an elite team of highly skilled associates who speak multiple languages, including English, Spanish, German, Portuguese and Mandarin with offices located in New Providence, Abaco, Exuma and Beijing. Mario Carey started his career after earning a B.S. in Real Estate from Florida State University and worked as a top performer for seven years in Tampa, Florida. Moving back to the country of his birth, The Bahamas, in 1990 Carey has retained his passion and commitment to the real estate industry and is seen as an advocate and expert in the Bahamas Real Estate Industry. Outside of real estate, Carey is devoted to spreading Autism Awareness and is the President of R.E.A.C.H. (Resources and Education for Autism Related Challenges). In 2014 he was nominated for an Icon Award for Outstanding Achievement in Humanitarianism for his work with REACH. In 2012, at the 1st annual Queen’s College Alumni Association Ball, Carey was honored for Excellence in Civics in recognition of his outstanding contributions to various civic organizations within the community. Carey is also a member of YPO (Young Presidents Organization), We The People (an advocate group for civic change) and The National Council for the Disabled. Carey competes in several local and international triathlons where he proudly represents R.E.A.C.H. He also enjoys free diving, tennis, boating and golf.
TIM RODLAND
BROKER & MANAGING PARTNER
At 37, with accolades for achievements and record performance, Tim Rodland was named partner at Better Homes and Gardens MCR Group, the fastest-growing franchise and residential database in the industry worldwide. The appointment was the latest in Tim’s ladder of accomplishments. Three years earlier, he had earned Platinum status from Better Homes and Gardens Real Estate, making him one of the youngest in history to achieve the top three percent in sales globally .Rodland knew he had a knack for sales from the time as a young teen he found a buyer for a relative’s treadmill and personally conducted the sale. The reward of putting buyer and seller together drove him to study Entrepreneurship and Business at New York Clarkson University, New York. In 2012, he joined Better Homes and Gardens Real Estate (BHGRE) when founder and CEO Mario Carey was recruiting “a highly energetic and motived” group of sales associates. Every year, Tim proved himself to be a super salesman and in 2019, he sold a $13.5 million beachfront residence in the exclusive resort of Ocean Club Estates located on the eastern end of Paradise Island. Humble and softspoken, the dedicated young partner has represented owners of private islands and resorts as well as luxury residences in exclusive communities including Lyford Cay, Old Fort Bay, Ocean Club Estates, Port New Providence, and others throughout The Bahamas.
OCEAN CLUB ESTATES TRACK RECORD
- 150+ Transactions in Ocean Club Estates alone - Mario resides in Ocean Club Estates and sits on the HOA board
- Access to all neighboring homeowners
- Well known and respected throughout the community - Host through charity events in the community
OCEAN CLUB ESTATES
SUMMARY OF CURRENT MARKET
The Bahamas market has been hot and active lately with a lot of purchases particularly in the higher end of the market and predominantly over the two million dollar price point. The market has now slowed down a bit for the holidays but typically picks up after the new year and traditionally is quite active until July. We are now in our high season.
The Bahamas has generally been a strong market for persons seeking a vacation homes in a tax friendly environment with great weather, English speaking, in the same time zone as major financial markets with a stable currency and strong financial sector. Furthermore, The Bahamas has a great advantage with daily flights into major cities around the US & Canada and U.K.
In the Real Estate sector, we anticipate that the market will continue to be strong in 2022 and due to the lack of good quality of housing inventory we believe that we should be able to procure a buyer for at least one or both of these properties within a 12 month listing period.
INTRODUCTION TO BHGRE
- Owned by Realogy Holdings Corp. publicly traded company
- Realogy also owns: Century 21, Sotheby’s, NRT & Coldwell Banker
- BHGRE has a database of over 100+ million which we have access to data sorted by ZIP codes, H.N.W.I, current home value etc.
- Allows us to locate H.N.W.I that could afford a property value like yours
- Thousands of offices, agents and brokers around the world
- BHGRE through the Better Homes & Gardens Lifestyle magazine provides vast discounts on print publications around the world
* BHGRE: Better Homes & Gardens Real Estate
* H.N.W.I: High Net Worth Individuals
Dear Claire,
Thank you for the opportunity for us to be apart of this exciting new listing. Better Homes and Gardens Real Estate | MCR Bahamas is excited to begin marketing to secure a sale for this property. The proposal attached provides you with a schedule of our marketing plan both locally and abroad, with this plan, we expect to reach over 250,000+ people within a twelve month period. Our strategy is combined with a mixture of print media, digital & online marketing. This proven strategy will allow us to generate a great deal of awareness and ultimately sales leads to this property. Based on our track record in The Bahamas, and specifically Ocean Club Estates we feel that we are qualified to market this property both internationally and locally. Through our brand we benefit from major discounts from top publications around the world, including an extensive network of brokers and agents around the world. After touring both properties we suggest a listing price in the range of $6,900,000 and $7,400,000 for Lot #62 and a listing price in the range of $6,750,000 and $7,200,000 for Lot 63. We are open to discussing.
Best Regards,
Tim Rodland & Mario Carey
OCEAN CLUB ESTATES COMPARABLE
PROPERTIES
COMP 1 | LOT 66
Sold @ $8,000,000
On the Canal with 135 feet of Frontage
Newly Renovated & Updated
Modern Furnishings
Similar Sized Lot
9,000 Sq. Ft. Home
COMP 2 | LOT 105
Sold @ $7,600,000
New Build Home
Smart Home
Modern Finishes
Designer Furnished
Golf Course View (Non Waterfront)
Similar Sized Lot 10,000 Sq. Ft. Home
THE BAHAMAS
LOCAL STRATEGIES
- Email Mailer Blast Campaign
- Corporate Members | Ocean Club Estates Home Owners | Potential Buyers & Investors | H.N.W.I (Database 20,000+ People)
- Website Presence - www.bettermcrbahamas.com
- All Bahamas Real Estate companies websites through MLS
- Open House
- Distributing Brochures/Flyers
- Newspaper Ads
- Targeted SEO, Facebook & Instagram & Social Media Ads
INTERNATIONAL STRATEGIES
WEB PRESENCE
...Thousands more around the world.
- Featured on Robb Report for a Month
- Distinctive Destination of The Week (Posted by BHGRE Intl. (250,000+ Consumers | Subscribers - Facebook & Instagram)
- Exclusive Relationships with Large Luxury Instagram accounts with a number of A-list celebrities including Cristiano Renaldo and many others.
- International Press in Top Publications
BANNER ADS
- 250,000 Guaranteed Impressions (21 Banners Needed) placed in:
The digital plan is projected to deliver over 250,000+ impressions over the course of the campaign. The program has been broken down into specific segments that we will test, analyze and optimize on a regular basis to improve the plans over overall performance and provide the greatest opportunity to maximize leads.
DIGITAL DIGITAL MEDIA OVERVIEW
Impressions across a curated group of Premium sites with a high concentration of High Net Worth, global elite across key categories of News, Business/Finance and property.
The recommended sites include: - Property: NY Times/WSJ.com - News: NY Times/WSJ.com - Business/Finance: Bloomberg.com, WSJ.com, Reuters.com, Economist. com, Forbes.com, Foxbusiness.com.
Leveraging consumer data we will target consumers identified in three specific segments
- In-Market Real Estate - consumer who, within the last three days actively searched Real Estate and actively engaged in other Real Estate content on google.
- Net Worth $10MM+
BEHAVIORAL RETARGETING
Show Ads to consumers who have visited the landing page, engaged with the content but have not yet converted as a lead.
READERSHIP INFORMATION
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
CIRCULATION
1,535,900
READERSHIP
4,000,000 66% | 34% $303,000+
MALE | FEMALE SKEW AVERAGE HOUSEHOLD INCOME
READERSHIP INFORMATION
The most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is influential in more ways than ever, with sections devoted to everything from arts and entertainment to sports and science, business, and technology to dining and home design. The main news section provides extensive coverage of the leading events and issues of the day, global and national. It features the editorial page and Op-Ed articles contributed by leaders in every field. The main News section is the most well-read section and it sets the agenda for the most important news of the day. This is an essential environment to give your luxury properties the ultimate exposure.
CIRCULATION READERSHIP
660,234
READERSHIP INFORMATION
Forbes Magazine is a leading publication in reporting on the world of business and finance, offering authoritative opinions and reliable dacts about top corporations, successful CEO’s, lucrative ventures, scandalous lawsuits and much more.
CIRCULATION
5,111,000
READERSHIP
150,000,000
MALE | FEMALE SKEW
AVERAGE HOUSEHOLD INCOME
3,446,000 | 1,665,000 $150,000+
PRINT MEDIA
* Note: As a Better Homes and Gardens Franchisee we have access to hundreds of other Magazines
TIMELINE
Jan 10: Photographer comes to take Photos & Video (Drone, Still & 3D)
Jan 17: Create Property Website
Jan 18: Place on MLS, BHGRE Website, Robb Report, WSJ
Jan 23: Email Blast (Just Listed)
Jan 24: Produce Banners for Digital Marketing (21 Needed)
Jan 28: Send Ad Banners to client for approval
Jan 30: Revise Ad Banners (if need be)
Feb 3 : Create and Order Hard Stock Flyers
Feb 6: Corporate BHGRE to create Custom Look Book
Feb 10: Ongoing Newspaper Ads
Feb 14: Organize listing to be “Featured on Robb Report”
Feb 16: Digital Marketing Campaign to being (3 Months)
Feb 16: Distinctive Destination of The Week
* Snapshot of marketing timeline. Advertising & marketing to continue until property is sold.
ESTIMATED VALUE OF MARKETING
INTERNATIONAL MARKETING
Photographers & Videographers
Featured Listing on Robb Report
Digital Marketing Campaign
Property Website
Custom Look Book
Social Media Marketing
Magazines
Articles
Subtotal:
LOCAL MARKETING
Newspaper Ads
Open House
Online Presence
Email Blasts
Facebook Ads
Hard Copy Flyers
Subtotal:
$200 $3,250 $500 $200 $3,500 $5,000 $3,000 $19,650 $2,500 $800 $500 $1,200 $800 $400 $6,200
Grand Total: $25,850.00
* Note: Items in this proposal to be used at Brokers discretion
TERMS OF ENGAGEMENT
- 12 Month Listing Period
- Multiple Listing Service (MLS Listing)
- 6% Comission
- KYC Required
- Quarterly Reporting by us to Trust with buyers names and thier agents along with feedback
We look forward to discussing this further with you.
Best Regards,
Tim Rodland & Mario Carey
