Situation Analysis

Situation Analysis Memo According to the Public Relations page on B-W’s website the definition of Public Relations is the creative and communications-focused, public relations is a dynamic field where target audiences of communities, corporations and consumers blend with strategic plans involving marketing and media relations. Some problems that have arisen in the organization were the number of male students involved in the major or minor. There was also a problem with the lack of information many students as well as potential students have about the Public Relations major or minor. According to the U.S. Bureau of Labor Statistics (www.bls.gov), jobs for public relations specialists are predicted to grow 24% between 2008 and 2018. Opportunities are expected to be best for graduates with internship or other work-related experience. According to the U.S. Bureau of Labor Statistics (www.bls.gov), jobs for public relations managers are predicted to grow 13% between 2008 and 2018. Job opportunities are expected to be best for those with prior work experience, creativity and strong communication skills. According to the Bureau of Labor Statistics, the recent emergence of social media in the public relations is expected to increase job growth as well. Many public relations firms are expanding their use of these tools, and specialists with skills in them will be needed. A recent article in PRNewswire discusses how Targeting the right media and bloggers who are specifically looking for news related to your industry plays a strategic role in the success of your communications. Knowing which topics journalists are researching, as well as having access to updated media lists, can help you increase your coverage and build productive relationships with journalists, bloggers and influencers. This can go along with our campaign because we need to know who we are researching as well as who we are targeting.